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"The BET Social Awards" Owned Social - Rising as the #1 Most Social Cable Special of February 2018
BET further spins the numbers for Sunday, February 11.
[via press release from BET] "THE BET SOCIAL AWARDS" Owned Social
RISING AS THE #1 MOST SOCIAL CABLE SPECIAL OF FEBRUARY 2018*
THE INAUGURAL AWARDS SHOW IS NOW THE #1 CABLE SPECIAL OF CY18 AMONG AFRICAN-AMERICAN MILLENIALS 18-34**
THE BET IT GIRLS' PARTICIPATION AT "THE BET SOCIAL AWARDS" WEEKEND GARNERED A TOTAL 133.4MM IMPRESSION ACROSS TWITTER AND INSTAGRAM***
NEW YORK -- The live premiere of the "THE BET SOCIAL AWARDS" on Sunday, February 11 owned social, with over 16 million impressions on Facebook, Twitter and Instagram. Rising as the #1 most social cable special of February 2018, the inaugural awards show had the millennial audience on lock on all screens making it the #1 cable special of CY 18 for African-American millennials 18-34**. Additionally, "THE BET SOCIAL AWARDS" garnered 2.2MM video views across BET's social platforms.* Hosted by Michael Blackson "THE BET SOCIAL AWARDS" delivered a night packed with thrilling performances and unforgettable moments from Erykah Badu, Tony Rock, Justin Combs, Amanda Seales, DC Young Fly, Reginae Carter, YFN Lucci, Symone Sanders, Kash Doll, Blame it on Kway, Lala SizaHands, Amara La Negra, Jess Hilarious and many more. Executive produced by Mike Epps, this first-of-its-kind awards show celebrated all things social media over the past year.
The high-energy social media celebration was a top trending topic for the entirety of the show surging on all social media platforms. The BET It Girls: Jasmine Luv, Leomie Anderson, Sandra Lambeck and Jasmin Brown gave viewers and all-access pass to "THE BET SOCIAL AWARDS" weekend garnering a total of 133.4MM Impressions across Twitter and Instagram***. The BET It Girls took their followers into ultimate VIP adventures through Atlanta culminating with a full 360 degree Facebook LIVE look at "THE BET SOCIAL AWARDS". Additionally, after Amanda Seale's #BlackGirlMagic spoken word performance, there was a 257% spike in searches for "Black Girl Magic" on Google and Youtube.com.
On Desktop and Mobile web, "THE BET SOCIAL AWARDS" gained +179% growth in Video Views vs. same time period last year. Including the BET App and OTT, Video Views experienced a +84% increase vs. same time period last year. (Source: Adobe Analytics, Social Awards, Same Day (Sunday): 2/11/18 vs. 2/12/17).
In case you missed the show or a few seconds during the LIVE telecast due to equipment failure that got quickly resolved, watch all the must see moments now at BET.com/Social and on social platforms by following the hashtag #BETSocialAwards.
For a list of winners, performances and must-see moments visit www.bet.com/Social. Join the conversation on all social media platforms by using the hashtag: #BETSocialAwards.
Produced by BET Networks, "THE BET SOCIAL AWARDS" was executive produced by Mike Epps, Kyra Robinson and Eric Conte.
*(Source: Tubular Labs and Twitter Analytics, published videos 2/10-2/13/18)
**(Source: Linear- Nielsen. Live + Same Day. Measurement Period(s): CY18: 1/1/18-2/11/18 and BET Social Awards'18 premiere on 2/11/18 (vs. Prior 4 Weeks). Specials stat includes specials only. Ranked on Impressions (000)s. | Social- Nielsen Social Content Ratings. Specials only. 2017-18 Season (9/25/17-2/11/18). Ranked on Total Social Media Interactions.)
***(source: Obvious.ly. Twitter + Instagram Campaign over 4-day period: 2/9-2/12/18).
ABOUT BET NETWORKS
BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA, VIA.B ), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel is in nearly 85 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom, sub-Saharan Africa, France and South Korea. BET is the dominant African-American consumer brand with a diverse group of business extensions including BET.com, a leading Internet destination for Black entertainment, music, culture, and news; BET HER (formerly CENTRIC), a 24-hour entertainment network targeting the African-American woman; BET Music Networks - BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET's growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET Networks around the globe.
BET Networks Wins 2017 as the Undisputed #1 Cable Network for African American Viewers
BET further spins the numbers for the year to date.
[via press release from BET] BET NETWORKS WINS 2017 AS THE UNDISPUTED #1 CABLE NETWORK FOR AFRICAN AMERICAN VIEWERS
BET REMAINS THE #1 CABLE NET FOR 16 YEARS STRAIGHT AMONG AFRICAN AMERICANS 18-49 AND A TOP 20 CABLE NET AMONG ALL P18-49
THE NETWORK SCORES SEVEN CONSECUTIVE MONTHS OF RATINGS GAINS MARKING ITS LONGEST STREAK OF YEAR OVER YEAR INCREASES IN NEARLY 8 YEARS
BET SHUTS DOWN THE SOCIAL SPHERE AS THE #1 MOST SOCIALLY BUZZED ABOUT CABLE NETWORK OF CY2017 ACROSS FACEBOOK AND TWITTER
THE NETWORK WILL KICK OFF 2018 WITH RETURNING FAVORITES AND NEW SHOWS FROM STEVE HARVEY, MIKE EPPS AND TONY ROCK
NEW YORK, December 19, 2017-- BET Networks, (a subsidiary of Viacom Inc., NASDAQ: VIA, VIAB), is closing out 2017 with record ratings growth and a slew of #1 rankings under its belt! While other networks court African American viewers, BET remains the undisputed #1 destination on cable for African-American viewers for 16 years straight among its core demo, African-American Adults 18-49 (CY02-CY17 YTD). With a broad appeal, the network also continues to rank in the Top 20 Cable Nets this year in the key P18-49 demo, as well as Adult Women 18-49. BET is also drawing younger viewers as it ranks among the Top 15 Cable Nets of CY2017 in total day for Millennials P18-34. From the record-breaking "New Edition Story" which bowed as the #1 Cable Biopic of ALL TIME, to BET's dominating tentpole awards shows, to hit BET Originals - BET is winning 2017!
BET's passionate fans propelled BET to be the #1 most socially buzzed-about cable network of CY2017 across Facebook and Twitter. In fact, BET claims 6 out of the Top 10 Most Social Cable Specials this year - including "BET Awards," "BET Hip Hop Awards," and "New Edition" to name a few - more than any cable net in the Top 10. The Network continues to reel in a fiercely enthusiastic fanbase with 7 months of consecutive year-over-year gains in CY17 - making this the highest streak of monthly YoY gains in nearly 8 years (since CY2009).
Now the Network is keeping up the momentum for 2018, as it announces its Winter 2018 programming lineup. BET will kick off January with two new series debuts - "Black Card Revoked" with Tony Rock and "BET's Mancave" from Steve Harvey; and two returning favorites - late night satire "The Rundown with Robin Thede" and HBCU campus drama "The Quad." The Network is also introducing the first ever "BET Social Awards" from Mike Epps celebrating the best (and worst) in social media, as well as BET's first legal procedural drama, "In Contempt" starring Erica Ash.
Check out how BET stacked up in 2017 below!
BET Remains #1 Cable Net for African American Viewers Across ALL Key Demos*
· BET is the #1 Cable Net for 16 Years Straight among Core Demo, African-American Adults 18-49 (CY02-CY17 YTD)
· BET is the #1 Cable Net of CY17 for African-American viewers across Key AA Demos, Women, and Teens
· AA Key Demos: AA P2+, AA P18-49, AA P25-54, AA P18+; AA Women Demos: AA W2+, AA W25-54, AA W35+; and African American Teens 12-17
· BET ranked as the #1 Cable Net in Primetime among African-American Adult Men 18+
BET is a Top 20 Cable Net for All Viewers & Top 15 Net For Millennials (Total Day)
· BET is a Top 20 Cable Net of CY2017 in total day among Target Demo, P18-49, Adult Women 18-49, Adults 25-54, Adult Women 25-54, and Millennial Men 18-34
· BET ranked among Top 15 Cable Nets of CY2017 in total day for Millennials P18-34 and Millennial Women 18-34
BET Closes 2017 with Historic Ratings Growth
· Amid a challenging TV environment, BET reports a ratings upswing with 7 months of consecutive double digit year-over-year gains in CY17 - making this the highest streak of monthly YoY gains in nearly 8 years (since CY2009)
· BET is 1 out of only 2 cable nets in the Top 20 to report year-over-year gains for CY2017
BET's "The New Edition Story" Was the Mini-Series Event of the Year**
· "The New Edition Story" bowed as the #1 Cable Biopic of All Time among Viewers 2+ and Adults 18-49, grossing 29MM TOTAL VIEWERS during its premiere week (Sum Totals)
BET Takes The Lion's Share Of Social Buzz***
· BET is the #1 most socially buzzed about cable network of CY2017 across Facebook and Twitter.
· BET has 6 out of the Top 10 Most Social Cable Specials this year - with BET Awards, BET Hip Hop Awards, New Edition to name a few - more than any cable net in the top 10.
*Source: Live + Same Day | Measurement Period: CY02-CY17-to-Date by Year based on NHI Calendar (12/31/02-12/03/17)| Total Day = BET Total Day (Mon-Sa 8a-4a/Su 9a-12a), All Other Cable Nets Total Day as expressed in Nielsen platforms | Primetime (Mon-Su 8pm-11pm) | Ad-Supported Cable | Exclude Kids, Sports, News Ad-Supported Cable Networks, along with Ad-Supported Cable Networks that do not program 50% of 24 Hour Total Day | In 2016, BET tied with VH1 (110K Black P18-49 for both) | All Ranked on Impressions (000)s. | Subject to qualifications which will be supplied upon request.
**Source: 29MM Viewers. Source: Nielsen | Live + Same Day | New Edition Premiere Week (1/23-1/29/17) | Sum of the Average Audience refers additive sum of the 3-Part Premiere across BET & Centric plus 15 Encores on BET | Viewers 2+ Impressions (000) | #1 Cable Biopic of All Time Source: Nielsen | Live + Same Day | CY02-CY17 (12/31/02-09/24/17) | Biopics: New Edition Story (BET); VH1: TLC: Crazy, Sexy Cool, MC Hammer, MJ Man in the Mirror; Lifetime: Whitney; Toni Braxton, Brittney Spears, Anna Nicole, Full House, Saved by the Bell, Beverly Hills 90210, Craiglist Killer, Marilynn Monroe, Surviving Compton Miche'le, Natalee Holloway, Jodie Aria, Brittany Murphy, Liz & Dick, Amanda Knox, Casey Anthony, Carolina White, Cleveland Abduction, William & Kate, Gabby Douglas, Betty & Coretta, Lizzie Borden, Fantasia; and HBO: Bessie, Phil Spector, Liberace, Lyndon Johnson | Exclude Repeats | Reach based on P18-49, 6-Minute Qualifier. | All other rankings: Source: Nielsen | Live + Same Day | Measurement Period: 2016-17 BET Season (09/26/16-09/24/17) and CY17-to-date (12/26/16-12/3/17) | Primetime Mon-Sun 8pm-11pm | All Cable Programs, Excludes Repeats, Movies, Specials, Sports, and Programs with less than 2 airings | Ranked on Black P18-49 Impressions (000)s. | Subject to qualifications which will be supplied upon request.
***Source: Nielsen Social Content Ratings. Measurement Period(s): Q4'17 to date (9/25/17-11/23/17) and CY2017-to-date (1/1/17-11/26/17). Excludes Sport Events as well as Sports and News Networks. All Cable. Specials stats include Cable Specials only. Ranked on Total Social Media Interactions. | Eminem Video Views stat- Source: Multiplatform Stat from Sprinklr and Adobe Analytics.
About BET Networks
BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA, VIA.B ), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel is in nearly 85 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom, sub-Saharan Africa, France and South Korea. BET is the dominant African-American consumer brand with a diverse group of business extensions including BET.com, a leading Internet destination for Black entertainment, music, culture, and news; BET HER (formerly CENTRIC), a 24-hour entertainment network targeting the African-American woman; BET Music Networks - BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET's growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET Networks around the globe.
BET Awards Wins Sunday Night & Remains #1 Cable Awards Show
BET spins the numbers for Sunday, June 25.
[via press release from BET] THE 2017 "BET AWARDS" REIGNS SUPREME AS THE #1 CABLE AWARDS SHOW AMONG P18-49 FOR THE 3RD CONSECUTIVE YEAR (2015-2017) AND WINS THE NIGHT AS THE #1 TV SHOW AMONG P18-49 ON SUNDAY, JUNE 25
#BETAWARDS 2017 LIT UP THE SOCIAL-SPHERE AS THE #1 MOST SOCIAL PROGRAM OF THE WEEK AND #1 MOST SOCIAL CABLE SPECIAL OF 2017
"BET AWARDS" PROVES TO BE A POWERFUL MULTIPLATFORM PLAYER AS BET.COM VIEWS CATAPULT OVER 200% AND BET'S TV EVERYWHERE AND CONNECTED DEVICE APP VIEWS RISE 145%
BET EXPERIENCE AT L.A. LIVE PRESENTED BY COCA-COLA(R) RETURNS FOR A FIFTH YEAR ATTRACTING THOUSANDS OF FANS TO DOWNTOWN LOS ANGELES
Los Angeles, CA - June 27, 2017 - The LIVE premiere of the 2017 "BET AWARDS" on Sunday, June 25, is now the #1 Cable Awards Show among P18-49 for the 2017 broadcast season, claiming the #1 spot for the third consecutive year. Additionally, the 2017 "BET AWARDS" continued its reign as television's #1 Cable Awards Show among African Americans 18-49 - retaining the title for 16 consecutive years ('02-'17 on BET alone). The best-in-class show ranked as the #1 TV Show on its Premiere Night among P18-49, as well as the #1 Ad-Supported Cable Show on Premiere Day (10 Years Straight among P18-49). Filled with buzzworthy moments, the 2017 "BET AWARDS" dominated social media as the #1 Most Social Program of the entire week, with a total of 10.5MM Total Interactions across Facebook and Twitter [Source: Nielsen Social Content Ratings, Weekly Report (6/19-6/25/17) Linear Episodes ranked on Total Interactions].
The premiere telecast of the 2017 "BET AWARDS" drew 5.8MM Total Viewers P2+ (EDAC) , as it was simulcast live across 9 Viacom networks including MTV, VH1, Comedy Central, Logo, Spike and Centric. In total, the 2017 "BET AWARDS" premiere reached 18.1MM P2+ and 8.5MM P18-49 (Awards only; EDAC). The premiere telecast garnered a 3.47 P18-49 (EDAC) rating across 9 Viacom Networks. Fans were treated to an immersive experience as the network broadcast live for seven hours including the BET Pre-Show (6-8 p.m. EST) and BET Post-Show (12 a.m. - 1 a.m. EST); as well as the 2017 "BET AWARDS" premiere (8 p.m. -12 a.m. EST) which garnered 3.8MM Total Viewers P2+ and a 2.3 P18-49 rating in the demo, on the network. Recognizing artists, entertainers, and athletes in over 20 categories, the 2017 "BET AWARDS" aired live from the Microsoft Theater in Los Angeles.*
BET Social Media blazed social timelines on multiple platforms with viewers documenting every moment of this celebrity filled and unforgettable night. The live telecast of 2017 "BET AWARDS" reigns again as the #1 Most Social Program of the WEEK and #1 Most Social Cable Special of 2017 [#3 on all TV; excluding political events]. A total of 10.5MM Total Interactions across Facebook and Twitter about "BET AWARDS" were generated by 3MM people in the U.S. On Snapchat, the event generated 53 MM Impressions (plays and views) of the custom BET Awards lens, as BET's hyper-engaged fans shared their snaps in real-time.
"BET AWARDS" continues to have an impassioned fanbase on Twitter, generating more interactions per person (7.1) than top broadcast specials. The 2017 "BET AWARDS" was also the #1 Most Social Episode of the Day on 6/25/17 (10.5MM). Black Twitter proved its mighty influence again as BET now has the Top 4 Most Social Cable Specials on Twitter of 2017 with "BET Awards" and "The New Edition Story"! [Source: Nielsen Social Content Ratings]
BET Digital's metrics soared across its sites and apps with engaging must-see "BET AWARDS" content. Video views grew an impressive +202% on BET.com and +145% across BET's TV-Everywhere and Connected Device Apps (vs. day of awards prior year). BET's first global live stream on Twitter, BET Awards Backstage: Access Granted, hosted by comedians, Chris Spencer ("Real Husbands of Hollywood") and Zainab Johnson ("Def Comedy Jam"), garnered 1.6MM unique viewers during the live airing. The BET Experience App saw significant growth in engagement and users versus last year as well (May 1 - day of awards, same time period for last year) with 27% more downloads, 105% more sessions and an average session time of 7 minutes. [Source: Adobe Analytics]
The 2017 "BET AWARDS" was hosted by comedian and actress Leslie Jones, of "Saturday Night Live" fame, in her first major award show hosting role. The night kicked off with an electrifying performance from Bruno Mars, and featured the highly-anticipated reunion performance of 90s R&B group, Xscape, as members Kandi Burruss and Tameka "Tiny" Cottle showed that they still have it. Original boy band superstars, New Edition, took home the Lifetime Achievement Award, and were honored with a showstopping tribute performance from the full cast of BET's smash biopic "The New Edition Story" that brought the crowd to its feet. In a special surprise taped message, former First Lady Michelle Obama introduced this year's Humanitarian Award to Chance the Rapper, who has raised over two million dollars for public schools in his hometown of Chicago. Additional highlights included performances from Chris Brown, Migos, DJ Khaled, Mary J. Blige, Kendrick Lamar and Future; as well as appearances by Queen Latifah, Jamie Foxx, Issa Rae, Yara Shahidi, Solange Knowles, Sean "Puff Daddy" Combs, and Jada Pinkett Smith. For a list of winners, performances and must-see moments visit www.bet.com/betawards.
For the fifth consecutive year, the BET Experience at L.A. LIVE presented by Coca-Cola(R) attracted thousands of visitors to the downtown Los Angeles area for a 4-day music, comedy and entertainment festival. Held at the Los Angeles Convention Center, the FREE Fan Fest included a series of family-friendly interactive activations; dynamic live concerts from today's hottest artists such as Cardi B, Young M.A., Dave East and PnB Rock; Genius Talks powered by AT&T including Issa Rae, Ava DuVernay, Tracee Ellis Ross, and Nick Cannon; Gospel Showcase and special broadcast editions of "106 & Park: Live from the 2017 BET Experience." The BET Experience also featured fan-favorite Sprite(R) Celebrity Basketball Game & Dunk Contest, as well as thrilling nightly concerts at STAPLES Center from A-list artists including DJ Khaled, Snoop, Bryson Tiller, Migos, Wiz Khalifa, Gucci Mane, A$AP Rocky, and Desiigner.
Official sponsors of the 2017 "B ET AWARDS" included Coca-Cola(R), sponsor of the Viewer's Choice Award for Favorite Song of the Year, and #BET Instastar Contest; Nissan North America, Inc., sponsor of the BET Music Stage and red carpet; Walmart, sponsor of the Humanitarian Award; and My Black is Beautiful, sponsor of Shine a Light Honorees.
The 2017 "BET AWARDS" took place in Los Angeles at the Microsoft Theater, along with the BET Experience at L.A. LIVE presented by Coca-Cola from June 22-25. The show aired live on Sunday, June 25, 2017 at 8 p.m. EST/PST.
An additional encore viewing of the "BET AWARDS" 2017 aired immediately following the Post-show at 12:00am EST. Fans can catch additional airings on Tuesday, June 27th at 4pm EST, Thursday, June 29th at 8pm, and Saturday, July 1st at 1:30pm.
The 2017 "BET AWARDS" will premiere around the world on BET's international networks. It will air in the UK on Tuesday, June 27th at 9:00pm BST, in Africa on Tuesday, June 27th at 8:00pm CAT, and in France on Wednesday, June 28th at 9:00pm CEST. Internationally, fans in 100 countries were also able to stream the 2017 "BET AWARDS" and red carpet live with BET Play, BET International's subscription video on demand application.
Jesse Collins, CEO of Jesse Collins Entertainment served as Executive Producer. Connie Orlando, BET's Senior Vice President of Music and Specials, served as Executive Producer for BET Networks.
*Source: The Nielsen Company (Fast Nationals & StarMedia Reports) | Live + Same Day Data Stream | #1 Cable award show for 3 consecutive years refers to: 2016-17 BET Season-to-Date (09/26/16-06/25/17); 2015-16 BET Season (9/28/15-09/25/16); and 2014-15 BET Season (9/29/14-9/27/15) and #1 Cable Award show for 16 consecutive years refers to CY'02-CY'17-to-date Year Based on NHI Calendar (12/31/02-06/25/17) | Primetime Mon-Sun 8pm-11pm | All Cable Telecasts excluding repeats, sports, general drama, reality, and news | Ranked on Impressions (000)s. | Subject to qualifications which will be supplied upon request.
ABOUT "BET AWARDS"
The "BET AWARDS" is one of the most watched award shows on cable television according to the Nielsen Company. The "BET AWARDS" franchise remains as the #1 program in cable TV history among African-Americans, and it is BET's #1 telecast every year. It recognizes the triumphs and successes of artists, entertainers, and athletes in a variety of categories.
ABOUT BET NETWORKS
BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA, VIA.B), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading Internet destination for Black entertainment, music, culture, and news; CENTRIC, a 24-hour entertainment network targeting the African-American Woman; BET Music Networks - BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET's growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET around the globe.
ABOUT AEG
AEG is the world's leading sports and live entertainment company. AEG, a wholly owned subsidiary of The Anschutz Corporation, owns, operates or consults with a collection of companies including over 100 of the world's preeminent facilities such as STAPLES Center (Los Angeles, CA), StubHub Center (Carson, CA), PlayStation Theater (Times Square, New York), Mercedes-Benz Arena (Shanghai, China), Qudos Bank Arena (Sydney, Australia), Mercedes-Benz Arena (Berlin, Germany), and The O2 arena and entertainment district (London, England). Developed by AEG, L.A. LIVE is a 4 million square foot / $2.5 billion downtown Los Angeles sports, & entertainment district featuring Microsoft Theater and a 54-story, 1001-room convention "headquarters" destination. In addition to overseeing privately held management shares of the Los Angeles Lakers, assets of AEG Sports include franchises such as the LA Kings, LA Galaxy and the Amgen Tour of California cycling stage race. Along with AEG Facilities, other global divisions include AEG Live, the world's second largest concert promotion and touring companies comprised of touring, festival, exhibition, broadcast, merchandise and special event divisions and AEG Global Partnerships, responsible for worldwide sales and servicing of sponsorships, naming rights and other strategic partnerships. In 2010, AEG launched its AEG 1EARTH environmental program featuring the industry's first sustainability report while in 2011, AEG introduced AXS a comprehensive entertainment platform serving as the company's primary consumer brand including AXS Ticketing which provides fans the opportunity to purchase tickets directly from their favorite venues via a user-friendly ticketing interface, Examiner.com and the AXS TV network, a linear cable channel focusing on live entertainment and lifestyle programming available in nearly 40 million homes. AEG's European headquarters are located in London. Global headquarters are in Los Angeles. For more information, visit: www.aegworldwide.com.
BET's Smash Hit "The New Edition Story" Grossed 29 Million Total Viewers During Its Premiere Week
BET further spins the numbers for the mini-series to date.
[via press release from BET] BET'S SMASH HIT "THE NEW EDITION STORY" GROSSED 29 MILLION TOTAL VIEWERS DURING ITS PREMIERE WEEK
BET AND THE MINISERIES DOMINATED DIGITAL THE #1 MOST SOCIAL TELEVISION NETWORK AND #1 MOST SOCIAL EPISODES FOR THREE CONSECUTIVE NIGHTS
"THE NEW EDITION STORY" ROCKED THE MUSIC INDUSTRY AS THE BAND CATAPULTED UP ITUNES CHARTS AND DROVE SHAZAM INTERACTIONS
LOS ANGELES,CA - JANUARY 31, 2017 - BET's buzzy 3-part biopic, "THE NEW EDITION STORY", is a bona fide phenomenon, attracting 29 Million Total Viewers P2+ to the miniseries during premiere week (including premiere telecasts and encores, across BET and Centric). On BET alone, the miniseries grossed 15.7MM viewers 18-49 and 28.4MM total viewers P2+ in its full premiere week (Live + Same Day viewing).
Premiere and Finale episodes of the special each drew 2.5MM viewers P18-49, and 4.2MM total viewers P2+ on BET alone for premiere telecasts (Live +Same Day viewing). In time-shifted viewing, "THE NEW EDITION STORY" 3-part average increased its audience by +33% (+844K P18-49 viewers) on Live +3, with a 3.87 (3.4MM P18-49) EDAC rating across BET and Centric. Viewership was remarkably steady with each premiere telecast drawing the following in Live +3 viewing:
· Part One: 3.3MM viewers P18-49, and 5.5MM total viewers P2+ on BET alone for the premiere telecast
· Part Two: 3.1MM P18-49, and 5.3MM total viewers P2+ on BET alone for the premiere telecast
· Part Three: 3.3MM viewers P18-49, and 5.6MM total viewers P2+ on BET alone for the premiere telecast (Preliminary Live +3 on Day 3) On BET alone, "THE NEW EDITION STORY" (Parts One and Three) were the highest rated and most watched telecasts in five years, since 2012 with the Season 5 premiere of "The Game" (excluding tentpoles), which launched the miniseries to be BET's #1 Week in recent history (excluding BET Awards week). "THE NEW EDITION STORY" aired three consecutive nights, premiering Tuesday, January 24th, Wednesday, January 25th, and wrapping Thursday, January 26th. The widely-lauded miniseries also racked up the following #1 designations:
· #1 Cable Telecast in Prime of FY17 among African Americans (P18-49)
· #1 and #2 Weeknight Telecasts of FY17 on ALL Cable (P18-49), excluding News & Sports
· #1 Cable Program in its Premiere Week (P18-49), excluding sports
· #1 Cable Telecast for 3 consecutive days (P18-49)
· #1 Most Social TV program for the 3rd consecutive days, with premiere telecasts totaling 6MM Social Media Interactions
"THE NEW EDITION STORY" also controlled the social media conversation as BET ranked as the #1 most social network on television** all three nights (January 24th-26th). Additionally, the special was the #1 most social episode on both Facebook and Twitter all three nights - outranking all other TV programs including cable, syndication and sports. Celebrities, press and viewers hit social media in droves to echo their love for the band and the miniseries, with 3.8 million people generating over 4.74 million interactions across Facebook and Twitter over the 3-day period. On Twitter, BET and "THE NEW EDITION STORY" drove the top 20 trending topics each night, with topics including #Betamax, #BobbyBrown, #CandyGirl, #MikeBivins, and #LukeJames. Over the weekend, "THE NEW EDITION STORY" continued to trend as BET aired a marathon of the special. Parts Two, One and Three ranked as numbers 2, 3 and 4, respectively, in the Nielsen Social top five cable and broadcast programs this past Saturday, January 28th (excluding sports).
"THE NEW EDITION STORY" made its mark on the music industry, as nostalgic fans pushed New Edition's songs and albums to the top of the iTunes charts. As of Friday, January 27th, New Edition's "Heartbreak" album skyrocketed to #14 on iTunes' US Albums Current Top 100 (making it the highest new entry), and New Editions' "Greatest Hits, Vol 1" climbed up 40 places to #22 on the same chart. On the Top 40 US R&B Song charts, New Edition claimed 7 of the top 20 spots. The band and its offshoots also scored 15 of the Top 40 US R&B Albums. The band's place in Hollywood history was codified on January 24th ahead of the premiere, as the group received a star on the Hollywood Walk of Fame, adjacent to fellow boy bands Boyz II Men, Backstreet Boys and New Kids on the Block.
BET's on-air partnership with Shazam garnered impressive engagement, as the program racked up hundreds of thousands of Shazams for all airings. The activation also drew over tens of thousands of entries into a sweepstakes, representing the most successful Shazam activation in BET history. The contest will send one lucky winner to BET's signature BET Awards in Los Angeles this June.
After 30 years of breaking hearts on the record and from the stage, New Edition finally received the biopic they so richly deserve. "THE NEW EDITION STORY" followed the group from their humble Boston beginnings to global megastardom - weathering the highs and lows of controversy, personnel changes, and the ultimate cost of fame. The multi-talented cast included Bryshere Y. Gray, Elijah Kelley, Luke James, Keith Powers, Algee Smith, and Woody McClain as the adult members of New Edition. Along with a stellar cast, "THE NEW EDITION STORY" included a collective of award-winning producers and directors including iconic music powerhouses James "Jimmy Jam" Harris, Terry Lewis and Kenny "Babyface" Edmonds, Executive Producer Jesse Collins and award-winning director Chris Robinson.
"THE NEW EDITION STORY" was executive produced by Jesse Collins (Real Husbands of Hollywood) for JCE Films, a division of Jesse Collins Entertainment; directed by Chris Robinson (ATL) and co-produced by Brooke Payne, Ricky Bell, Michael Bivins, Ronnie DeVoe, Johnny Gill, Ralph Tresvant and Bobby Brown.
For behind the scenes look at the making of the film, plus exclusive clips and photos from "THE NEW EDITION STORY", please visit BET.com/NewEdition and join the conversation on social media using the hashtag #NewEditionBET.
*Source: BET AD Sales Research. All airings of The New Edition Story: Part 1-3 (1/24/17-1/26/17). Sum of average audience based on impressions. Reach based on 1 min qualifier.
**Source: Nielsen Social, Facebook & Twitter, ranked on Total Interactions
About BET Networks
BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA, VIA.B sted NYSE: VIA, VIA.B), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading Internet destination for Black entertainment, music, culture, and news; CENTRIC, a 24-hour entertainment network targeting the African-American Woman; BET Music Networks - BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET's growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET around the globe.
About Jesse Collins Entertainment
Jesse Collins Entertainment is a full service television and film production company founded by entertainment industry veteran Jesse Collins. For more than a decade, Collins has played an integral role in producing some of television's most memorable moments in music entertainment. Formerly Executive Producer/EVP of Cossette Productions, Collins has produced ground-breaking and award winning television programming including the BET Awards, the GRAMMY Awards, Soul Train Awards, BET Honors, UNCF An Evening of Stars, ABFF Awards and the BET Hip Hop Awards. Collins is an executive producer of the hit TV series, Real Husbands of Hollywood starring Kevin Hart and the upcoming original miniseries based on the iconic music group New Edition. He has worked with a myriad of superstar talent including Will Smith, Chris Rock, Jay-Z, Rihanna, Kanye West, Kendrick Lamar, Drake, Prince and Mariah Carey. Follow Jesse Collins Entertainment @JesseCollinsEnt on Twitter and Instagram and go to http://www.jessecollinsent.com/ for more information on the company.
BET's "The New Edition Story" Scores 4.4 Million Total Viewers for Premiere Telecast
BET spins the numbers for Tuesday, January 24.
[via press release from BET] NIGHT ONE OF BET'S "THE NEW EDITION STORY" SOARS TO SUCCESS WITH 2.6 MILLION VIEWERS P18-49 AND 4.4 MILLION TOTAL VIEWERS P2+ TUNING IN TO THE MINISERIES
BET DOMINATED DIGITAL AS THE #1 MOST SOCIAL TELEVISION NETWORK OF TUESDAY
PART TWO PREMIERES WEDNESDAY, JANUARY 25, AT 9 PM ET/PT; PART THREE PREMIERES THURSDAY, JANUARY 26, AT 9 PM ET/PT ON BET NETWORKS
LOS ANGELES - JANUARY 25, 2017 - BET's highly anticipated 3-part miniseries, "THE NEW EDITION STORY", kicked off its first night with record-smashing ratings. The premiere telecast of the special drew 2.5MM viewers P18-49, and 4.2MM total viewers P2+ on BET*. Simulcast on BET's sister network Centric, the miniseries scored a combined 2.6MM viewers P18-49, and 4.4MM total viewers across both networks during its initial premiere on Tuesday, January 24th from 9pm-11pm ET. On BET alone, "THE NEW EDITION STORY" (Part One) was the highest rated and most watched telecast in five years, since 2012 with the Season 5 premiere of "The Game" (excluding tentpoles). "THE NEW EDITION STORY" continues tonight, Wednesday, January 25th at 9pm ET/PT, and concludes Thursday, January 26th at 9pm ET/PT.
"THE NEW EDITION STORY" (Part One) also dominated the social-sphere as BET ranked as the #1 most social network on television** on Tuesday, January 24th. The special was the #1 most social episode on both Facebook and Twitter, outranking all other TV programs including cable, syndication and sports. Across social platforms, 2.2 million people generated nearly 1 million interactions. On Twitter, BET and "THE NEW EDITION STORY" drove 12 of the top 20 trending topics of the night including #Betamax, #BobbyBrown, #CandyGirl, #MikeBivins, and #LukeJames. Interactions peaked during the live 10:30pm - 10:44pm window, as viewers applauded the transition of the band from boys to men.
After 30 years of breaking hearts on the record and from the stage, New Edition has finally gotten the biopic they so richly deserve. "THE NEW EDITION STORY" follows the group from their humble Boston beginnings to global megastardom - weathering the highs and lows of controversy, personnel changes, and the ultimate cost of fame. The multi-talented cast includes Bryshere Y. Gray, Elijah Kelley, Luke James, Keith Powers, Algee Smith, and Woody McClain as the adult members of New Edition. Along with a stellar cast, "THE NEW EDITION STORY" includes a collective of award-winning producers and directors including iconic music powerhouses James "Jimmy Jam" Harris, Terry Lewis and Kenny "Babyface" Edmonds, Executive Producer Jesse Collins and award-winning director Chris Robinson.
Part Two (2 hours) premieres tonight, Wednesday, January 25 at 9 PM ET/PT, chronicling the band's rise to fame, escalating tensions with Bobby Brown and Johnny Gill's addition to the group. Part Three (2 hours) premieres Thursday, January 26 at 9 PM ET/PT, which sees the group splinter into solo careers then attempt to reunite for an ill-fated reunion tour.
"THE NEW EDITION STORY" is executive produced by Jesse Collins (Real Husbands of Hollywood) for JCE Films, a division of Jesse Collins Entertainment; directed by Chris Robinson (ATL) and co-produced by Brooke Payne, Ricky Bell, Michael Bivins, Ronnie DeVoe, Johnny Gill, Ralph Tresvant and Bobby Brown.
For behind the scenes look at the making of the film, plus exclusive clips and photos from "THE NEW EDITION STORY", please visit BET.com/NewEdition and join the conversation on social media using the hashtag #NewEditionBET.
*Source: Nielsen. Live + Same Day, Statistics qualifications based on highest rated stat (P18-49 Cvg Rtg) and Most Watched (P2+ (000)s). All simulcast based on additive sums.
**Source: Nielsen Social, Facebook & Twitter, ranked on Total Interactions
About BET Networks
BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA, VIA.B sted NYSE: VIA, VIA.B), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading Internet destination for Black entertainment, music, culture, and news; CENTRIC, a 24-hour entertainment network targeting the African-American Woman; BET Music Networks - BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET's growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET around the globe.
About Jesse Collins Entertainment
Jesse Collins Entertainment is a full service television and film production company founded by entertainment industry veteran Jesse Collins. For more than a decade, Collins has played an integral role in producing some of television's most memorable moments in music entertainment. Formerly Executive Producer/EVP of Cossette Productions, Collins has produced ground-breaking and award winning television programming including the BET Awards, the GRAMMY Awards, Soul Train Awards, BET Honors, UNCF An Evening of Stars, ABFF Awards and the BET Hip Hop Awards. Collins is an executive producer of the hit TV series, Real Husbands of Hollywood starring Kevin Hart and the upcoming original miniseries based on the iconic music group New Edition. He has worked with a myriad of superstar talent including Will Smith, Chris Rock, Jay-Z, Rihanna, Kanye West, Kendrick Lamar, Drake, Prince and Mariah Carey. Follow Jesse Collins Entertainment @JesseCollinsEnt on Twitter and Instagram and go to http://www.jessecollinsent.com/ for more information on the company.
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