SEASON TWO PREMIERE OF IFC’S BROCKMIRE HITS IT OUT OF THE PARK – BEATS BOTH THE SEASON ONE PREMIERE AND FINALE IN KEY NIELSEN DEMOS
Brockmire Digital Premiere Notches Nearly 3 Million Views
NEW YORK – May 1, 2018 – The season two premiere of acclaimed IFC comedy Brockmire, starring Hank Azaria experienced strong growth – eclipsing both the season one premiere and finale in key demos – remarkable growth in this environment. Compared to the 2017 series premiere, the season two premiere grew 15% among adults 25-54 and 11% among adults 18-49 in Nielsen live+3 ratings. And compared to the season one finale of Brockmire, the season two premiere grew 24% among adults 25-54, 13% among adults 18-49 and 7% among total viewers. The season two premiere on Wednesday, April 25 also delivered 506,000 total viewers in Nielsen live+3 ratings.
Additionally, the digital pre-premiere generated nearly 3 million total views on digital platforms including VOD, IFC.com, the IFC YouTube and Facebook pages, and FunnyOrDie.com.
“What a thrill to have Brockmire back on IFC and bigger than ever,” said IFC president Jennifer Caserta. “Thanks to the incomparable Hank Azaria, Joel Church-Cooper, Mo Marable and the entire cast and crew for a second season that starts dark and goes darker, even for Jim Brockmire.”
Debuting to critical praise in 2017, Brockmire follows Jim Brockmire (Azaria), a famed major league baseball announcer who suffered a notorious public breakdown after stumbling upon his wife’s infidelity – a breakdown so bad that “Brutal Brockmire” became a viral internet meme.
Season one of the series begins a decade later, as Brockmire looked to reclaim his career, reputation, and love life. He eventually found happiness calling games for the Morristown Frackers, the underdog minor league baseball team, alongside his girlfriend, Jules (Amanda Peet). Season 2 finds Brockmire enjoying new found success as a top podcaster with his show “Brock Bottom,” while chasing an opportunity to call games in New Orleans and living with his co-dependent friend Charles (Tyrel Jackson Williams).
Episode 202, “Platoon Player,” premieres this Wednesday, May 2 at 10:00 PM on IFC. When Charles (Williams) needs the night off for his birthday, tensions arise when Jim shows up at Charles’ dinner and meets his judgmental family.
Brockmire originally appeared as a viral short video on the award-winning comedy website Funny Or Die. All episodes of Season 2 are directed by Mo Marable and the series is executive produced by Azaria, Joel Church-Cooper, Marable, Tim Kirkby and Funny Or Die’s Mike Farah and Joe Farrell. IFC recently announced that Brockmire will return for two more seasons, slated to air in 2019 and 2020, respectively.
ABOUT IFC
IFC is the home of offbeat, unexpected comedies. Series Brockmire, Stan Against Evil, Baroness von Sketch Show and Documentary Now! air alongside fan-favorite movies and comedic cult TV shows. IFC is owned and operated by AMC Networks Inc., and available across multiple platforms. IFC is Always On, Slightly Off.
For updates on Brockmire, please check out:
Website: http://www.ifc.com/shows/brockmire
Twitter https://twitter.com/BrockmireIFC
Instagram https://www.instagram.com/brockmireifc/
Hashtag #Brockmire
Brockmire Digital Premiere Notches Nearly 3 Million Views
NEW YORK – May 1, 2018 – The season two premiere of acclaimed IFC comedy Brockmire, starring Hank Azaria experienced strong growth – eclipsing both the season one premiere and finale in key demos – remarkable growth in this environment. Compared to the 2017 series premiere, the season two premiere grew 15% among adults 25-54 and 11% among adults 18-49 in Nielsen live+3 ratings. And compared to the season one finale of Brockmire, the season two premiere grew 24% among adults 25-54, 13% among adults 18-49 and 7% among total viewers. The season two premiere on Wednesday, April 25 also delivered 506,000 total viewers in Nielsen live+3 ratings.
Additionally, the digital pre-premiere generated nearly 3 million total views on digital platforms including VOD, IFC.com, the IFC YouTube and Facebook pages, and FunnyOrDie.com.
“What a thrill to have Brockmire back on IFC and bigger than ever,” said IFC president Jennifer Caserta. “Thanks to the incomparable Hank Azaria, Joel Church-Cooper, Mo Marable and the entire cast and crew for a second season that starts dark and goes darker, even for Jim Brockmire.”
Debuting to critical praise in 2017, Brockmire follows Jim Brockmire (Azaria), a famed major league baseball announcer who suffered a notorious public breakdown after stumbling upon his wife’s infidelity – a breakdown so bad that “Brutal Brockmire” became a viral internet meme.
Season one of the series begins a decade later, as Brockmire looked to reclaim his career, reputation, and love life. He eventually found happiness calling games for the Morristown Frackers, the underdog minor league baseball team, alongside his girlfriend, Jules (Amanda Peet). Season 2 finds Brockmire enjoying new found success as a top podcaster with his show “Brock Bottom,” while chasing an opportunity to call games in New Orleans and living with his co-dependent friend Charles (Tyrel Jackson Williams).
Episode 202, “Platoon Player,” premieres this Wednesday, May 2 at 10:00 PM on IFC. When Charles (Williams) needs the night off for his birthday, tensions arise when Jim shows up at Charles’ dinner and meets his judgmental family.
Brockmire originally appeared as a viral short video on the award-winning comedy website Funny Or Die. All episodes of Season 2 are directed by Mo Marable and the series is executive produced by Azaria, Joel Church-Cooper, Marable, Tim Kirkby and Funny Or Die’s Mike Farah and Joe Farrell. IFC recently announced that Brockmire will return for two more seasons, slated to air in 2019 and 2020, respectively.
ABOUT IFC
IFC is the home of offbeat, unexpected comedies. Series Brockmire, Stan Against Evil, Baroness von Sketch Show and Documentary Now! air alongside fan-favorite movies and comedic cult TV shows. IFC is owned and operated by AMC Networks Inc., and available across multiple platforms. IFC is Always On, Slightly Off.
For updates on Brockmire, please check out:
Website: http://www.ifc.com/shows/brockmire
Twitter https://twitter.com/BrockmireIFC
Instagram https://www.instagram.com/brockmireifc/
BROCKMIRE IS A GRAND SLAM FOR IFC
HIGHEST-RATED NEW SERIES IN IFC HISTORY CONCLUDES ACCLAIMED FIRST SEASON WEDNESDAY AT 10PM, PRECEDED BY A FULL-SEASON MARATHON
NEW YORK – May 15, 2017 – IFC’s acclaimed new comedy Brockmire is wrapping up its rookie season as the highest-rated new series in IFC history and the most time-shifted new comedy on cable. Prior to the Season 1 finale at 10PM Wednesday, IFC will marathon the entire first season starting with the premiere episode at 6:30PM. Developed by Joel Church Cooper and produced by Funny Or Die, Brockmire stars Hank Azaria (The Simpsons), with Amanda Peet (Togetherness), and Tyrel Jackson Williams (Pants on Fire).Since its debut, Brockmire has drawn nearly 8 million viewers in total in Nielsen live+3 ratings and nearly 1 million more in video on demand and TV Everywhere plays. On a weekly basis, the show’s audience nearly doubles on average within three days, making it the most time-shifted new comedy on cable. Additionally, Brockmire is among the most social comedies on TV, consistently ranking on in the top 5 for social media interactions on premiere nights. The show is averaging more than 500,000 viewers per episode in Nielsen live+3 ratings and has seen audience growth over the course of its first season.
“By every measure, Brockmire has already become a brand-defining show for IFC, thanks to its critical acclaim, cultural relevance, and, above all, razor-sharp humor,” said Jennifer Caserta, president of IFC. “We are so grateful for the stellar performances of Hank, Amanda and Tyrel, our partnership with Funny Or Die and how well the series has been received by critics and fans alike.”
The digital pre-premiere of Brockmire generated nearly 3 million total views on digital platforms including VOD, IFC.com the IFC Facebook page and FunnyOrDie.com. In addition to being a hit with viewers, the show has drawn rave reviews from critics, who have called it one of the best new comedies on television and given high praise for the writing and performances. Brockmire has already been renewed for a second season, with eight new 30-minute episodes slated to air on IFC in 2018.
Interspersed throughout the Wednesday night Brockmire marathon will be sneak peeks of IFC’s newest sketch comedy The Baroness Von Sketch Show, debuting this fall and featuring an all-female cast satirizing the absurdities of everyday life.
Brockmire follows Jim Brockmire, played by Azaria, a famed major league baseball announcer who suffered a notorious public breakdown after stumbling upon his wife’s infidelity; a breakdown so bad in fact that “Brutal Brockmire” becomes a viral internet meme. The series picks up a decade later as Brockmire looks to reclaim his career, reputation, and love life.
Brockmire originally appeared as a viral short video on the award-winning comedy website Funny Or Die. Season 1 of Brockmire was written by Joel Church-Cooper (Undateable), directed by Tim Kirkby (Veep), and executive produced by Azaria, Church-Cooper, Kirkby and Funny Or Die’s Mike Farah, Joe Farrell and Anna Wenger.
Last year, IFC’s parent company AMC Networks purchased a minority ownership stake Funny Or Die after a series of successful collaborations with IFC. The partnership has paved the way for Funny Or Die and IFC – two strong, leading comedy brands – to further expand by creating smart, culturally relevant comedy across television, digital and social platforms. Brockmire is the first major collaboration between IFC and Funny Or Die since the deal was announced.
IFC is the home of offbeat, unexpected comedies. Original series Portlandia, Stan Against Evil, Documentary Now! and Brockmire air alongside fan-favorite movies and comedic cult TV shows. IFC is owned and operated by AMC Networks Inc., and available across multiple platforms. IFC is Always On, Slightly Off.
SWINGING FOR THE FENCES
DIGITAL PREMIERE OF NEW IFC SERIES BROCKMIRE NOTCHES MORE THAN 2 MILLION
VIEWS IN ONE WEEK
Highly Anticipated Comedy Starring Hank Azaria and Amanda Peet to Premiere on IFC on Wednesday, April 5 at
10PM with Back-to-Back Episodes
NEW YORK – April 4, 2017 – Critically-acclaimed new series Brockmire has already racked up two million digital views one week before the show’s linear debut on IFC. The network made the premiere episode of its new original comedy series Brockmire, created with Funny or Die, available to watch on a variety of platforms including VOD, TV Everywhere, social and digital, including IFC.com and FunnyOrDie.com, in advance of its linear premiere on IFC on Wednesday, April 5 at 10PM.
The show has already drawn rave reviews from critics. The first episode, “Rally Cap,” will be available until the show’s broadcast premiere on IFC on Wednesday, April 5. After that, all episodes will be available online, On Demand (VOD) and via mobile the morning after their linear premiere.
Brockmire follows Jim Brockmire (Hank Azaria), a famed major league baseball announcer who suffered an embarrassing public meltdown live on the air a decade ago after discovering his wife’s infidelity. Now, looking to reclaim his career, reputation, and love life, Brockmire takes a job in a small American rust belt town, calling minor league baseball games for the Morristown Frackers. Amanda Peet co-stars as Jules, the strong-willed and hard-drinking proud owner of the Frackers, and Tyrel Jackson Williams stars as Charles, the team’s whiz-kid intern.
Brockmire originally appeared as a viral short video on the award-winning comedy website Funny Or Die. The series is written by Joel Church-Cooper, directed by Tim Kirkby, and executive produced by Azaria, Church-Cooper, Kirkby and Funny Or Die’s Mike Farah and Joe Farrell.
IFC is the home of offbeat, unexpected comedies. Original series Portlandia, Documentary Now!, Stan Against Evil and the upcoming Brockmire (April 2017) air alongside fan-favorite movies and comedic cult TV shows. IFC is owned and operated by AMC Networks Inc., and available across multiple platforms. IFC is Always On Slightly Off.
For updates on Brockmire, please check out:
Website: http://www.ifc.com/shows/brockmire
Facebook https://www.facebook.com/BrockmireIFC
Twitter https://twitter.com/BrockmireIFC
Hashtag #Brockmire
Instagram https://www.instagram.com/IFC
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