MEDIA OUTLETS MODEL THE SPIRIT OF GIVING TO SUPPORT ‘THE RED NOSE DAY SPECIAL,’ NBC’S STAR-STUDDED TELEVISION EVENT ON MAY 25 AT 10 P.M. ET
UNIVERSAL CITY, Calif. – May 18, 2017 – More than 20 media outlets are generously supporting “The Red Nose Day Special,” airing Thursday, May 25 (10-11 p.m. ET) on NBC by donating media space to promote the all-star charity event. In the spirit of Red Nose Day giving, media partners are donating print and digital space, airtime for spots, advertising space in theaters and more.
Media partners who donated space include AT&T AdWorks, Closer Weekly, DISH Media Sales, Entertainment Weekly, Globe, The Hollywood Reporter, In Touch Weekly, ION Television, Life & Style Weekly, National Enquirer and National CineMedia (NCM), along with OK!, Outfront Media, Pandora, People, Samsung, Soap Opera Digest, Star, TiVo, TV Guide, TVGuide.com, Variety and Zynga.
Walgreens and the M&M’S® Brand, official partners of Red Nose Day and sponsors of the special night of programming on NBC, have also helped to drive tune-in across their owned platforms.
Host Chris Hardwick and a star-studded cast of Hollywood favorites will be coming together for “The Red Nose Day Special” to have fun, raise money and change the lives of children in need. Appearing in the one-hour special will be Ben Affleck, Jack Black, Orlando Bloom, Yvette Nicole Brown, Akbar Gbajabiamila, Bear Grylls, Mark Hamill, Matt Iseman, DJ Khaled, Julia Roberts, Paul Rudd and Dax Shepard.
The cast of NBC’s critically acclaimed drama “This Is Us” — Milo Ventimiglia, Mandy Moore, Sterling K. Brown, Chrissy Metz, Justin Hartley, Chris Sullivan, Susan Kelechi Watson and Ron Cephas Jones — are also appearing in NBC’s third annual special to benefit Red Nose Day, which uses the power of entertainment to raise money and awareness for kids most in need in the U.S. and in some of the poorest communities in the world.
The special will also feature “Red Nose Day Actually,” the much-anticipated reunion sequel to “Love Actually,” made specially in support of the charity. The short sequel catches up with cast members of the beloved holiday film, including Colin Firth, Hugh Grant, Keira Knightley, Andrew Lincoln, Laura Linney, Liam Neeson and Bill Nighy.
The evening will begin with “Celebrity Ninja Warrior for Red Nose Day” at 8 p.m., followed by a very special 9 p.m. episode of “Running Wild with Bear Grylls for Red Nose Day” with Roberts venturing to Kenya, leading up to NBC’s third annual “The Red Nose Day Special” hosted by Hardwick at 10 p.m. The three shows will be seamlessly tied together in celebration of Red Nose Day, with calls to action to donate through each of the three programs.
Red Nose Day launched in America in 2015 and, with generous support from millions of Americans, hundreds of celebrities and many outstanding partners, has raised more than $60 million in its first two years in the U.S. People across the country are encouraged to support the cause by coming together and wearing their Red Noses, organizing fundraising events, and watching and donating during the night of Red Nose Day programming on NBC. The campaign’s iconic Red Noses are on sale now exclusively at Walgreens and Duane Reade locations nationwide.
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