START YOUR ENGINES!
Complex Networks Team UP with Peter Berg’s Film 45, Markay Media
and Hendrick Motorsports FOR “Road to Race Day”
PREMIERING WEDNESDAY, JULY 19 ON GO90
Eight-Part Original Docu-Series Goes Behind the Scenes with the 12-Time NASCAR Cup Series Champions during their 2016 Title-Winning Season
New York, NY (June 21, 2017) – Complex Networks, Film 45, Markay Media, and NASCAR champions Hendrick Motorsports have teamed up on an original eight-part documentary series that journeys deep inside the teamwork, sophistication and heart that makes stock car racing an American institution. Road to Race Day goes behind the scenes with Hendrick Motorsports during the 2016 season, delivering unprecedented access to witness the passion, determination, and talent that propels its superstar drivers - Kasey Kahne, Chase Elliott, Jimmie Johnson and Dale Earnhardt Jr. - and crew to be the winningest team in professional stock car racing. Directed by Cynthia Hill (A Chef’s Life, Private Violence) and executive produced by Peter Berg (Friday Night Lights, Patriots Day), Road to Race Day premieres on Complex Networks’ Rated Red available on go90 on Wednesday, July 19.
“At the heart of the series is a team of people who share an incredible passion for and dedication to stock car racing and a drive to win. Hendrick Motorsports believed in us and gave us unparalleled access to share their story, and we’re grateful to them for inviting us into their family,” Berg said. “Road to Race Day adds a personal dimension to the sport, and it spotlights the passionate individuals who make Hendrick Motorsports one of the most successful racing teams of all time.”
Hill added, “Stock car racing is an essential part of the American fabric. My team and I wanted to demystify the sport and its unique culture while celebrating the rich personalities whose lives intersect on race day.”
“When we committed to the project, our goal was to give people something that looked and felt unlike anything we’d ever done,” said Marshall Carlson, president of Hendrick Motorsports. “We knew it would require an unprecedented level of access, and that proved to be true. Whether the viewer is a NASCAR fan or not, we think they’ll be surprised and walk away with a different impression of our team and sport. We’re grateful to Cynthia, Peter and everyone involved for their enthusiasm about the series and the incredible work that went into making it.”
“Cynthia Hill, Film 45 and everyone at Hendrick Motorsports have delivered riveting storytelling that humanizes the sport and brings to life all that’s involved in getting to the finish line,” said Rich Antoniello, chief executive officer of Complex Networks. “The series goes deep into the culture of racing to show the emotion and excitement of the sport, and we’re thrilled to be working with Film 45 again and honored that Hendrick Motorsports entrusted us with sharing their story with audiences.”
Founded by Rick Hendrick in 1984, Hendrick Motorsports has earned nearly 250 points-paying race victories and an all-time record 12 championships in the premier NASCAR Cup Series. The organization fields four teams on the circuit with star drivers Kahne, Elliott, Earnhardt and 2016 champion Johnson.
Each weekly episode showcases the energy of racing through the stories of four superstars of the sport and their colorful teams. Strategy, preparation, and focus for each race are propelled by intensity and emotion as Road to Race Day crisscrosses the country to capture each dramatic moment as it unfolds.
In 2016, Elliott, heir to the car formerly driven by racing legend Jeff Gordon, began his rookie-of-the-year campaign, while veteran Earnhardt faced one of the most challenging seasons of his storied career. Johnson continued to chase his record-tying seventh championship, as Kahne fought to get back to Victory Lane. From North Carolina to Northern California, Road to Race Day follows these merchants of speed, their crew chiefs and teams as they confront ever-changing rules and unrivaled competition at more than 200 mph.
Road to Race Day is directed by Cynthia Hill. The series is executive produced by Peter Berg, Matthew Goldberg, and Brandon Carroll for Film 45; Cynthia Hill for Markay Media; and Justin Killion and Melanie Moreau are executive producers for Complex Networks.
Complex Networks and Film 45 have previously teamed on the critically-acclaimed series QB1: Beyond the Lights for go90, which has been renewed for a second and third season. Road to Race Day is the latest Complex Networks original series in a growing lineup of high profile shows that also includes: Thanksgiving created by Dan Powell and Bethany Hall and starring Chris Elliott and Amy Sedaris; Embeds from Megyn Kelly and Michael DeLuca; Top Grier starring Hayes Grier; and Drive Share created by and starring Paul Scheer and Rob Huebell.
and get exclusive content, behind the scenes access and unique offers.
# # #
ABOUT COMPLEX NETWORKS
Complex Networks, formed from the acquisition of Complex Media Inc. through a joint venture by Verizon and Hearst, is a global lifestyle brand and media company and one of the most influential voices in popular cultural today. Complex Networks generate over 810 million video views a month across its digital channels - Complex, Collider, First We Feast, Rated Red, Pigeons and Planes, Sole Collector and more, and is a top ten publisher in the U.S. when it comes to social engagement on channels like Facebook and YouTube.
Complex Networks develops and distributes original programming for its channels and through output deals with premium distributors including go90. The company cultivates content that spans across popular culture, from music to movies, sports to video games, fashion to food reaching the coveted 18-24-year-old male audience. Last year the company hosted the successful ComplexCon in Long Beach attracting top brands and over 35,000 attendees to the two-day cultural festival.
ABOUT HENDRICK MOTORSPORTS:
Founded by Rick Hendrick in 1984, Hendrick Motorsports has earned nearly 250 points-paying race victories and a record 12 car owner championships in the premier NASCAR Cup Series. The organization fields four full-time Chevrolet teams on the Cup circuit with drivers Kasey Kahne, Chase Elliott, Jimmie Johnson and Dale Earnhardt Jr. Headquartered in Concord, North Carolina, Hendrick Motorsports employs more than 600 people. For more information, please visit HendrickMotorsports.com or interact on Twitter, Facebook and Instagram.
ABOUT GO90
go90 is a free, mobile-first social entertainment platform that makes it easy to discover, view and share content from the most beloved networks, distributors, creators, audiences and brands in digital entertainment. Available on the web, iOS and Android, go90 brings together and delivers premiere entertainment experiences across every screen. go90 is part of the Verizon Communications family of companies. Start watching now on go90.com.
No comments:
Post a Comment