‘TODAY’ WINS OUTRIGHT THURSDAY
TODAY Tops GMA in Total Viewers and All Demos Thursday, Its Best Single-Day Audience Since May 1
TODAY Hits Four-Month Ratings Highs in Total Viewers and the Key Demo
TODAY Is #1 in the Key Demo for 87 Straight Weeks, Best Streak in More Than 5 Years
TODAY Hits Four-Month Ratings Highs in Total Viewers and the Key Demo
TODAY Is #1 in the Key Demo for 87 Straight Weeks, Best Streak in More Than 5 Years
NEW YORK – September 6, 2017 – NBC News’ TODAY was the number-one morning show outright topping ABC’s “Good Morning America” in total viewers and all demos last Thursday. TODAY posted its best weekly and biggest single-day total viewer deliveries in four months. TODAY also won the week in the key demo A25-54 marking 88 straight weeks in the top spot (104 of the last 105 weeks), its best streak in more than five years. The win marks TODAY's best weekly key demo average in four months.
TODAY HIGHLIGHTS:
| Net | HH Rtg | HH Shr | P2+ Imps | P18-49 Rtg | P18-49 Imps | P25-54 Rtg | P25-54 Imps |
| TODAY | 2.97 | 12 | 4,144 | 0.90 | 1,166 | 1.28 | 1,547 |
| CBS THIS MORNING | 2.53 | 10 | 3,518 | 0.51 | 651 | 0.77 | 928 |
| GOOD MORNING AMERICA | 3.15 | 13 | 4,317 | 0.78 | 1,000 | 1.16 | 1,399 |
TODAY ranked #1 outright on Thursday morning (+171,000 among total viewers, +263,000 among A25-54, and +236,000 among A18-49)
TODAY posted multi-week delivery highs across-the-board and improved demo gaps vs. CBS
TODAY saw the highest demo growth over 3Q’17 levels among both A25-54 (+16%, or +216,000) and A18-49 viewers (+19%, or +188,000), while also increasing by 11% (+417,000) among total viewers
TODAY averaged 1.547 million A25-54 viewers, leading GMA by +148,000 (+11%) and CBS This Morning by +619,000 (+67%)
- TODAY has ranked #1 among A25-54 viewers for 88 consecutive weeks (best streak in over five years) and 104 of the last 105 weeks
- This represents TODAY’s highest A25-54 average since the week of 5/1/2017 (17 weeks)
- TODAY’s demo lead over CBS was the best in 31 weeks (since week of 1/23/2017)
- Week-over-week, TODAY added 68,000 A25-54 viewers (+5%) and increased its advantage over CBS by 3% (+619,000 vs. 602,000 prior week)
- TODAY delivered a 1.28 A25-54 rating, +0.12 points ahead of GMA and +0.51 points more than CBS
TODAY averaged 1.166 million A18-49 viewers, +166,000 (+17%) more than GMA and +515,000 (+79%) higher than CBS
- TODAY posted its biggest A18-49 delivery since the week of 4/24/2017
- Week-over-week, TODAY’s A18-49 audience increased by 6% (+70,000) and its advantage over CBS grew by 9% (+515,000 vs. +472,000 prior week)
- TODAY’s 0.90 A18-49 rating led GMA by +0.12 points and CBS by +0.39 points
TODAY averaged 4.144 million total viewers, leading CBS This Morning by +626,000 (+18%)
- TODAY posted its seventh consecutive week of total viewer growth, hitting its biggest delivery since the week of 5/1/2017 (an 17-week high)
- TODAY posted total viewer growth week-over-week (+5%, or +187,000) and versus its 3Q’17 average (+11%, or +417,000)
- On Thursday morning, TODAY posted its biggest single-day audience since Monday, May 1, 2017
Season-to-date:
TODAY ranks #1 among A25-54 viewers and A18-49 viewers
- Season-to-date, TODAY leads GMA by +13% (+185,000) among A25-54 viewers and +18% (+177,000) among A18-49 viewers
DIGITAL HIGHLIGHTS:
TODAY reached more consumers than GMA on Yahoo with over 33.8 million unique visitors turning to TODAY.com in July for exclusive interviews and the latest lifestyle, parenting and entertainment news, according to recent data from comScore. For 43 consecutive months (52 out of the last 53), TODAY.com has reached more mobile consumers than GMA on Yahoo. TODAY.com has gone from parity in mobile unique visitors in September 2013 to delivering more than 3.0x GMA on Yahoo’s mobile visitor number in July 2017.
“NBC NIGHTLY NEWS WITH LESTER HOLT” IS #1 ACROSS THE BOARD FOR THE WEEK
Beats Competition by Double-Digits in Demo Most Valued by News Advertisers
Grows Audience More Than Any Other Evening Newscast
Ranks #1 in A18-49 for 108 of Last 109 Weeks
Week Includes Holt’s Unrivaled Hurricane Harvey Coverage and Four Back-to-Back Broadcasts From Texas
Grows Audience More Than Any Other Evening Newscast
Ranks #1 in A18-49 for 108 of Last 109 Weeks
Week Includes Holt’s Unrivaled Hurricane Harvey Coverage and Four Back-to-Back Broadcasts From Texas
NEW YORK (September 6, 2017) – “NBC Nightly News with Lester Holt” was the #1 most-watched evening broadcast across the board for the week of August 28th according to Nielsen data.
The broadcast continues its winning streak in the in the demo most valued by news advertisers marking its 63rd straight week at #1. Nightly News averaged 2.1 million A25-54 viewers, beating “ABC World News Tonight” by +310,000 viewers (+17%) and “CBS Evening News” by +741,000 viewers (+55%).
Nightly News also grew week-over-week by 13 percent in the A25-54 demo, reaching a 29-week high – its largest A25-54 lead over ABC in 31 weeks and biggest margin over CBS in 54 weeks.
For the week, Nightly News averaged 1.5 million A18-49 viewers, topping ABC by +219,000 viewers (+17%) and CBS by +577,000 viewers (+63%). Among A18-49 viewers, Nightly News has won 108 of the last 109 weeks and reached a 29-week high.
8.5 million total viewers tuned in to Nightly News for the week of August 28, marking its largest audience in 27 weeks. Nightly News bested ABC by +4,000 viewers (+0.04%) and CBS by +2.3 million (+37%). Nightly New posted more week-over-week growth than any other evening newscast.
This week also overlapped with Holt’s unrivaled coverage of Hurricane Harvey and its historic aftermath. Holt was the first network anchor on the ground and anchored four consecutive broadcasts live from Texas (Sat., Aug. 26 – Tues., Aug. 29).
Nightly News continues as the #1 most-watched evening newscast season-to-date in the key demo, delivering its largest demo lead over CBS in three seasons.
Due to the Labor Day holiday, Nightly News was rated from Monday, Aug. 28 – Thursday, Aug. 31.
# # #
Weekly Highlights:
- Nightly News averaged 2.1 million A25-54 viewers, outperforming ABC by +310,000 viewers (+17%) and CBS by +741,000 (+55%).
- Nightly News has ranked #1 in A25-54 for 63 consecutive weeks.
- Nightly News posted its largest key demo lead over ABC in 31 weeks and biggest margin over CBS in 54 weeks.
- Nightly News’ A25-54 viewership was up the most week-over-week compared to the competition, reaching 29-week highs.
- Nightly News averaged 1.5 million A18-49 viewers, topping ABC by +219,000 (+17%) and CBS by +577,000 (+63%).
- Among A18-49 viewers, Nightly News has won 108 of the last 109 weeks.
- Nightly News’ A18-49 viewership reached 29-week highs.
- Nightly News averaged 8.5 million total viewers, besting ABC by +4,000 viewers (+0.04%) and CBS by +2.3 million (+37%).
- Nightly News reached a 27-week high in total viewers.
Season Highlights:
- Nightly News is the #1 evening newscast this season in A25-54 and A18-49, leading its competition by double digits.
- Nightly News holds its largest demo advantages over CBS in three seasons.
Week of August 28 – September 1, 2017:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 8.516 | 1.74 | 2.101 | 1.16 | 1.493 |
| CBS | 6.203 | 1.13 | 1.360 | 0.71 | 0.916 |
| ABC | 8.512 | 1.48 | 1.791 | 0.99 | 1.274 |
# # #
ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
“NBC Nightly News with Lester Holt” is America’s most-watched evening newscast, going beyond the day’s headlines to uncover stories of how people’s lives are affected by the world around them. “NBC Nightly News” reaches over 24 million people every week through its broadcast and millions more through NBCNews.com, the “Nightly News” app, and social media platforms. Lester Holt is the anchor and Sam Singal is the executive producer.
ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
“NBC Nightly News with Lester Holt” is America’s most-watched evening newscast, going beyond the day’s headlines to uncover stories of how people’s lives are affected by the world around them. “NBC Nightly News” reaches over 24 million people every week through its broadcast and millions more through NBCNews.com, the “Nightly News” app, and social media platforms. Lester Holt is the anchor and Sam Singal is the executive producer.
‘TONIGHT SHOW’ TAKES THE ENCORE WEEK OF AUG. 28-SEPT. 1 IN TOTAL VIEWERS AND 18-49
Jimmy Fallon & Seth Meyers Win the Rebroadcast Week Versus Their ABC-CBS Timeslot Competitors in Every Key Measure
NEW YORK — Sept. 6, 2017 — An encore week of “The Tonight Show Starring Jimmy Fallon” has taken the late-night ratings week of Aug. 28-Sept. 1 versus the rebroadcast time-period competition on ABC and CBS in every key measure – adults, men and women 18-34; adults, men and women 18-49; and adults, men and women 25-54, plus total viewers, according to “live plus same day” results from Nielsen Media Research.
For the encore week, “Tonight” averaged a 0.52 rating in adults 18-49, to win the week over ABC’s “Jimmy Kimmel Live” rebroadcasts (0.35) by a +49% margin and over CBS’ “The Late Show with Stephen Colbert” encores (0.30) by +73%. In total viewers, Fallon’s 2.112 million bested “Late Show’s” 1.976 million by +136,000 viewers and “Kimmel’s” 1.628 million by +484,000.
At 12:35 a.m. ET last week, “Late Night with Seth Meyers” encores outrated Colbert rebroadcasts in 18-49 (0.31 vs. 0.30), despite starting an hour later.
Meyers finished #1 in the timeslot versus CBS’ rebroadcast week of “The Late Late Show with James Corden” in all key demographics, and in their head-to-head half-hour from 12:30 to 1 a.m. ET, “Late Night” also beat ABC’s “Nightline” originals in every key measure.
Meyers’ 18-49 margin over “Late Late Show” for the week was +72% (0.31 vs. 0.18).
At 1:35 a.m. ET for the week, “Last Call with Carson Daly” topped “Late Late Show” in 18-49 rating (0.21 vs. 0.18), despite starting an hour later.
LATE-NIGHT WEEKLY AVERAGES
(According to in-home viewing figures from Nielsen Media Research for the week of Aug. 28-Sept. 1. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
ADULTS 18-49
(According to in-home viewing figures from Nielsen Media Research for the week of Aug. 28-Sept. 1. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.52 rating, 3 share (R)
CBS “Late Show,” 0.30/2 (R)
ABC “Kimmel,” 0.35/2 (R) *
NBC “Tonight” 0.52 rating, 3 share (R)
CBS “Late Show,” 0.30/2 (R)
ABC “Kimmel,” 0.35/2 (R) *
12:35-1:05 a.m. ET
ABC “Nightline,” 0.25/2
ABC “Nightline,” 0.25/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.31/3 (R)
CBS “Late Late Show,” 0.18/2 (R)
NBC “Late Night,” 0.31/3 (R)
CBS “Late Late Show,” 0.18/2 (R)
1:35-2:05 a.m. ET
NBC “Last Call,” 0.21/2 (R)
NBC “Last Call,” 0.21/2 (R)
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.112 million viewers (R)
CBS “Late Show,” 1.976 million viewers (R)
ABC “Kimmel,” 1.628 million viewers (R) *
NBC “Tonight,” 2.112 million viewers (R)
CBS “Late Show,” 1.976 million viewers (R)
ABC “Kimmel,” 1.628 million viewers (R) *
12:35-1:05 a.m. ET
ABC “Nightline,” 1.175 million viewers
ABC “Nightline,” 1.175 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.119 million viewers (R)
CBS “The Late Late Show,” 0.963 million viewers (R)
NBC “Late Night,” 1.119 million viewers (R)
CBS “The Late Late Show,” 0.963 million viewers (R)
1:35-2:05 a.m. ET
NBC “Last Call,” 0.681 million viewers (R)
NBC “Last Call,” 0.681 million viewers (R)
* Tuesday’s “Kimmel” was retitled and is excluded.
SEASON AVERAGES
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.77 rating, 4 share
CBS “Late Show,” 0.59/3
ABC “Kimmel,” 0.47/3
NBC “Tonight” 0.77 rating, 4 share
CBS “Late Show,” 0.59/3
ABC “Kimmel,” 0.47/3
12:35-1:05 a.m. ET
ABC “Nightline,” 0.31/2
ABC “Nightline,” 0.31/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.40/3
CBS “The Late Late Show,” 0.29/2
NBC “Late Night,” 0.40/3
CBS “The Late Late Show,” 0.29/2
1:35-2:05 a.m. ET
NBC “Last Call,” 0.24/2
NBC “Last Call,” 0.24/2
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 3.003 million viewers
CBS “Late Show,” 3.337 million viewers
ABC “Kimmel,” 2.157 million viewers
NBC “Tonight,” 3.003 million viewers
CBS “Late Show,” 3.337 million viewers
ABC “Kimmel,” 2.157 million viewers
12:35-1:05 a.m. ET
ABC “Nightline,” 1.400 million viewers
ABC “Nightline,” 1.400 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.506 million viewers
CBS “The Late Late Show,” 1.315 million viewers
NBC “Late Night,” 1.506 million viewers
CBS “The Late Late Show,” 1.315 million viewers
1:35-2:05 a.m. ET
NBC “Last Call,” 0.799 million viewers
NBC “Last Call,” 0.799 million viewers
SELECTED CABLE RESULTS, WEEK OF AUG. 28-SEPT. 1
NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.34
TBS, 11 p.m.-midnight, “Conan,” 0.18 (R)
TBS, 11 p.m.-midnight, “Conan,” 0.18 (R)
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.58
Adult Swim, 12:30-1:30 a.m. ET, 0.46
Adult Swim, 12:30-1:30 a.m. ET, 0.46
Each adult 18-49 rating point equals 1.28 million viewers.
TOTAL VIEWERS
Comedy Central, 11-11:30 p.m., “The Daily Show,” 1.040 million
TBS, 11 p.m.-midnight, “Conan,” 0.448 million (R)
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.161 million
Adult Swim, 12:30-1:30 a.m. ET, 0.910 million
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.161 million
Adult Swim, 12:30-1:30 a.m. ET, 0.910 million
‘AMERICA’S GOT TALENT’ GENERATES THE #1-2 ENTERTAINMENT RANKINGS OF THE PRIMETIME WEEK OF AUG. 28-SEPT. 3
Excluding Sports, NBC Leads the Week in 18-49 and Total Viewers
“Talent,” “American Ninja Warrior,” “Marlon,” “Hollywood Game Night” “Dateline” and “Midnight, Texas” All Rank #14 or Higher Among the Week’s Primetime Big 4 Entertainment Telecasts in 18-49
Excluding Sports, NBC Has Claimed 15 Straight Weeks as the #1 Net in Both 18-49 and 25-54 and Has Taken 14 of 15 in Total Viewers
Season to Date, NBC Ranks #1 in Adults 18-49 by a +20% Margin, Is #1 or Tied for #1 in Every Other Key Demo
Monday’s "Ninja" Grows Week to Week, Ranks #1 for the Night in Total Viewers; "Midnight, Texas" Jumps +33% Week to Week in 18-49
L+3: “Midnight, Texas” Scores the Night’s Top L+3 Lifts on the Big 4 in 18-49 Percentage & Total Viewers
NBC Rules Tuesday’s as "Talent" Grows +13% Vs. Last Year's Comparable Show, "Hollywood Game Night" Wins at 10
L+3: “Talent” Generates Tuesday’s Strongest L+3 Lifts in 18-49 Rating and Total Viewers & Wednesday’s Biggest Increase in Total Viewers
Wednesday’s "Marlon" Matches the Best Week 3 Rating for a New Summer Comedy in 10 Years; "AGT" Scores Its Most-Watched Live Results Show, Excluding Finales, in 6 Years
Thursday’s "The Night Shift" Wins at 10 Among ABC, CBS & NBC, Delivers Thursday’s Biggest L+3 Lift on the Big 4 in 18-49 Percentage
Friday’s "Dateline NBC" Is the #1 Show of the Night on the Big 4 in 18-49, NBC Wins Primetime Among Those Nets
UNIVERSAL CITY, Calif. — Sept. 6, 2017 — NBC has finished #2 in adults 18-49 and total viewers for the primetime ratings week of Aug. 28-Sept. 3, led by the #1-2 primetime entertainment shows of the week on those nets in both categories, the Tuesday and Wednesday telecasts of “America’s Got Talent,” according to “live plus same day” figures from Nielsen Media Research.
Excluding sports, NBC led the week in adults 18-49 and total viewers, and also outrated the Big 4 competition in adults, men and women 25-54; men and women 18-49; and men 18-34.
This is the 15th straight week NBC has finished as the #1 network in entertainment programming (excluding live news and sports) in 18-49 and 25-54. In total viewers, NBC has won 14 of the last 15 weeks in entertainment-program ratings.
Excluding sports, the Tuesday and Wednesday editions of “Talent” topped the week’s list of primetime shows on ABC, CBS, NBC and Fox in both adults 18-49 and total viewers, and on the 18-49 list “Talent” was joined by Monday’s “American Ninja Warrior” (#7), Wednesday’s 9 p.m. “Marlon” (tied for #10), Tuesday’s “Hollywood Game Night” (#12), Wednesday’s 9:30 “Marlon” (#13), Monday’s “Midnight, Texas” (tied for #14) and Friday’s encore “Dateline NBC” (tied for #14) among NBC’s top shows of the week.
In total viewers, excluding sports, NBC accounted for 7 of the top 20 Big 4 primetime shows: “Talent” (#1-2), “Ninja” (#5), “Marlon,” 9 p.m. (#13), “Hollywood Game Night” (#14), “Dateline” (#17) and Friday’s “Diana, 7 Days” (#19).
“America’s Got Talent” has ranked as the #1 broadcast entertainment program of the week in 18-49 and total viewers every week it’s aired this summer.
Season to date, NBC ranks #1 in adults 18-49, with a +20% margin over ABC, CBS and Fox (1.8 vs. 1.5 each). NBC also ranks #1 for the season among ABC, CBS, NBC and Fox in every other key demographic (including a tie for #1 in men 18-34).
Counting only entertainment programs season to date (excluding live news and sports), NBC ranks #1 among the Big 4 networks in adults 18-49 and is also #1 or tied for #1 in every other key demographic.
Week 50 Averages
Adult 18-49 Rating, “L+SD,” Aug. 28-Sept. 3
ABC…1.3
NBC…0.9
Fox…0.6
CBS…0.6
CW…0.2
Total Viewers
ABC…4.609 million
NBC…4.589 million
CBS…3.859 million
Fox…2.294 million
CW…0.846 million
Season to Date, All Programs
Adult 18-49 Rating, “Most Current”
NBC…1.8
Fox…1.5
CBS…1.5
ABC…1.5
CW…0.6
Total Viewers
CBS…8.3 million
NBC…7.4 million
ABC…5.8 million
Fox…4.9 million
CW…1.6 million
Season to Date, Entertainment Programs Only
Adult 18-49 Rating, “Most Current”
Excludes Live News & Sports
NBC…1.5
ABC…1.4
CBS…1.3
Fox…1.2
CW…0.6
NBC highlights for the week of Aug. 28-Sept. 3:
Monday
NBC wins the night in total viewers.
“American Ninja Warrior” (1.4/6 in 18-49, 6.1 million viewers overall from 8-10 p.m. ET) grew +8% week to week in 18-49 (1.4 vs. 1.3) and +12% in total viewers (612 million vs. 5.5 million) and was the #1 show of the night on the Big 4 networks in total viewers.
“Live Plus Three Day” Ratings: “Ninja” grew by +11% in 18-49 (from a 1.42 rating to a 1.48) and +517,000 viewers overall (6.1 million to 6.6 million) going from “live plus same day” Nielsens to L+3.
“Live Plus Seven Day” Ratings: “American Ninja Warrior” has grown by +22% in 18-49 rating so far this summer going from L+SD to L+7 (from a 1.43 to a 1.75) and +975,000 viewers overall (5.8 million to 6.8 million).
Upscale: “Ninja” is delivering a strong upscale audience, indexing at a 121 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes, “most current” including L+3).
“Midnight, Texas” (0.8/4 in 18-49, 3.0 million viewers overall from 10-11 p.m. ET) jumped +33% week to week in adults 18-49 (0.8 vs. 0.6) and +10% in total viewers (3.0 million vs. 2.8 million) and won the timeslot this week among ABC, CBS and NBC in adults 18-49 and total viewers. L+3: “Midnight, Texas” grew by +45% in 18-49 (0.78 to 1.13) and +1.3 million viewers overall (3.0 million to 4.3 million) going from L+SD to L+3, for the biggest lifts of the night on the Big 4 in 18-49 percentage and total viewers. L+7: “Midnight, Texas” is growing by +67% in 18-49 rating going from L+SD to L+7 (from a 0.81 to a 1.35) and +1.7 million viewers overall (3.3 million to 5.0 million).
Tuesday
NBC won Tuesday night, dominating in 18-49, total viewers and every other key measure. This is NBC’s 33rd win over the last 35 Tuesdays among the Big 4 networks in adults 18-49. In total viewers, it’s NBC’s 14th Tuesday win in a row among those nets.
“America’s Got Talent” (2.6/11 in 18-49, 13.1 million viewers overall from 8-10:01 p.m. ET) increased by +8% versus last year’s third live performance episode in 18-49 (2.6 vs. 2.4 on Aug. 23, 2016) and +1.9 million persons or +17% in total viewers (13.1 million vs. 11.2 million). “Talent” ranked as the #1 show of the night on the Big 4 networks in 18-49, total viewers and every other key measure, and dominated the time period in every key measure, beating the ABC, CBS and Fox timeslot competition combined in adults 18-49 and total viewers. L+3: “Talent” increased by +21% in 18-49 (2.63 to 3.19) and more than +2.1 million viewers overall (13.1 million to 15.3 million) going from L+SD to L+3 Nielsens. The increases of +0.56 of a rating point and +2.1 million viewers overall were the night’s biggest L+3 lifts in 18-49 rating and total viewers. L+7: “Talent” is growing by +36% this season in 18-49 rating (from a 2.63 to a 3.57) and more than +3.3 million viewers overall (12.8 million to 16.2 million) going from L+SD to L+7.
“Hollywood Game Night” (1.0/5 in 18-49, 4.4 million viewers overall from 10:01-11 p.m. ET) won the slot in every key demographic among ABC, CBS and NBC, beating the combined ABC-CBS competition in adults 18-49 and most other key demos. L+3: “HGN” increased by +13% in 18-49 (1.04 to 1.18) and +452,000 viewers overall (4.4 million to 4.9 million) going from L+SD to L+3 Nielsens. L+7: “Hollywood Game Night” has grown by +16% in 18-49 rating going from L+SD to L+7 (from a 0.91 to a 1.06) and +491,000 viewers overall (4.1 million to 4.6 million).
Wednesday
NBC ranked #1 Wednesday night in total viewers, marking the fourth consecutive Wednesday NBC has led the night by that measure.
“America’s Got Talent” (1.9/9 in 18-49, 11.1 million viewers overall from 8-9:01 p.m. ET) delivered the show’s most-watched Wednesday live results show, excluding finales, in six years (since Sept. 7, 2011, 12.4 million) and was the #1 show of the night in 18-49 and total viewers. L+3: The Wednesday “Talent” increased by +19% in 18-49 (1.95 to 2.32) and +1.7 million viewers overall (11.1 million to 12.8 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lift of the night in total viewers.
“Marlon” (1.1/4 in 18-49, 4.6 million viewers overall from 9:01-9:30 p.m. ET) matched the highest 18-49 rating for Week 3 of a new summer comedy on the Big 4 networks in 10 years (since CBS’s “Creature Comforts” on June 18, 2007, 1.3). Week to week, “Marlon” retained 100% in 18-49 (1.1 vs. 1.1) and 99% in total viewers (4.557 million vs. 4.592 million), to jump +38% versus NBC’s summer average in the half-hour prior to “Marlon” in 18-49 (1.1 vs. 0.8) and +19% in total viewers (4.557 million vs. 3.830 million). L+3: “Marlon” increased by +20% in 18-49 (1.09 to 1.31) and +532,000 viewers overall (4.6 million to 5.1 million) going from L+SD to L+3 Nielsens.
A second episode of “Marlon” (0.9/3 in 18-49, 3.5 million viewers overall from 9:30-10 p.m. ET) is up +50% versus NBC’s summer average in the time period prior to “Marlon’s” debut in 18-49 (0.9 vs. 0.6) and +17% in total viewers (3.455 million vs. 2.941 million). L+3: The 9:30 “Marlon” increased by +24% in 18-49 (0.88 to 1.09) and +485,000 viewers overall (3.5 million to 3.9 million) going from L+SD to L+3 Nielsens.
A rebroadcast of “Law & Order: Special Victims Unit” averaged a 0.5/2 in 18-49 and 2.4 million viewers overall from 10-11 p.m. ET).
Thursday
Encore telecasts of “The Wall” averaged a 0.5/2 in 18-49 and 2.7 million viewers overall from 8-9 p.m. ET and a 0.5/2 in 18-49 and 2.6 million viewers from 9-10 p.m.
“The Night Shift” (0.6/2 in 18-49, 3.1 million viewers overall from 10-11 p.m. ET) won the time period among ABC, CBS and NBC in adults 18-49, adults 25-54 (0.8) and total viewers and ranked as the #2 show of the night on the Big 4 networks in total viewers, behind only CBS’ “Big Brother,” while tying for #2 in adults 18-49 and 25-54. L+3: “The Night Shift” increased by +44% in 18-49 (0.57 to 0.82) and more than +1.2 million viewers overall (3.1 million to 4.3 million) going from L+SD to L+3 Nielsens, for the biggest 18-49 percentage lift of the night on the Big 4 nets. L+7: “The Night Shift” is growing by +50% in 18-49 rating going from L+SD to L+7 (from a 0.68 to a 1.02) and +1.7 million viewers overall (4.0 million to 5.7 million).
Friday
NBC won Friday night among the Big 4 networks in adults 18-49 and adults 25-54.
The NBC Special “Diana, 7 Days” (0.6/3 in 18-49, 0.8 in 25-54, 4.0 million viewers overall from 8-10 p.m. ET) tied for #1 in the timeslot among the Big 4 networks in adults 18-49, earning NBC’s best total-viewer result in the timeslot since Aug. 4 (4.2 million).
A rebroadcast of “Dateline NBC” (0.8/4 in 18-49, 1.1 in adults 25-54, 4.3 million viewers overall from 10-11 p.m. ET) ranked as the #1 show of the night on the Big 4 networks in adults 18-49 and adults 25-54, equaling the show’s highest 18-49 and 25-54 ratings since July 21 (0.9 in 18-49, 1.2 in 25-54). L+3: The prior week’s “Dateline” encore grew by +17% in 18-49 (0.83 to 0.97) and +695,000 viewers overall (4.3 million to 5.0 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lifts of the night on the Big 4 in 18-49 rating and percentage, as well as total viewers. L+7: Friday’s “Dateline” is growing by +34% this season in 18-49 rating (from a 0.91 to a 1.22) and +1.2 million viewers overall (4.6 million to 5.8 million) going from L+SD to L+7. Upscale: Friday’s “Dateline” is delivering a solid upscale audience, indexing at a 114 among adults 18-49 in $100K+ homes.
‘TODAY’ WINS TOTAL VIEWERS 2 DAYS STRAIGHT
TODAY Tops GMA in Total Viewers and All Demos Wednesday & Thursday
TODAY Hits Multi-Month Ratings Highs and Grows Advantages Over GMA
TODAY Is #1 in the Key Demo for 87 Straight Weeks, Best Streak in More Than 4 Years
TODAY Posts Its Closest Monthly Total Viewer Margin with GMA in 8 Months
TODAY Hits Multi-Month Ratings Highs and Grows Advantages Over GMA
TODAY Is #1 in the Key Demo for 87 Straight Weeks, Best Streak in More Than 4 Years
TODAY Posts Its Closest Monthly Total Viewer Margin with GMA in 8 Months
NEW YORK – August 29, 2017 – NBC News’ TODAY was the number-one morning show outright topping ABC’s “Good Morning America” for two days straight in total viewers and all demos last Wednesday and Thursday. TODAY posted its best weekly total viewer delivery in nearly three months, and its best single-day advantage over GMA in five months, since March 20. TODAY also won the week in the key demo A25-54 marking 87 straight weeks in the top spot (103 of the last 104 weeks), its best streak in more than four years. The win marks TODAY's best key demo average in three months and its biggest lead over GMA in two months. Additionally, TODAY won the month of August in the key demo, its 24th straight monthly win, and posted its closest total viewer margin with GMA since December.
TODAY HIGHLIGHTS:
WEEK OF AUGUST 21
| Net | HH Rtg | HH Shr | P2+ Imps | P18-49 Rtg | P18-49 Imps | P25-54 Rtg | P25-54 Imps |
| TODAY | 2.85 | 12 | 3,957 | 0.85 | 1,095 | 1.23 | 1,479 |
| CBS THIS MORNING | 2.38 | 10 | 3,249 | 0.49 | 623 | 0.73 | 877 |
| GOOD MORNING AMERICA | 2.96 | 13 | 4,039 | 0.70 | 895 | 1.08 | 1,302 |
TODAY ranked #1 outright on two mornings (Wed & Thu)
TODAY posted the biggest week-to-week growth in P2+/A25-54/A18-49; multi-week highs in both delivery and advantage/gap across demos
TODAY averaged 1.479 million A25-54 viewers, leading GMA by +177,000 (+14%) and CBS This Morning by +602,000 (+69%)
- TODAY has ranked #1 among A25-54 viewers for 87 consecutive weeks (best streak in over four years) and 103 of the last 104 weeks
- This represents TODAY’s highest A25-54 average since the week of 5/29/2017 (12 weeks)
- TODAY’s demo lead over GMA hit an eight week high (since 6/26/2017) while its advantage over CBS was the best in 30 weeks (since 1/23/2017)
- Week-over-week, TODAY saw the highest increase in A25-54 viewers (+119,000) and more than tripled its lead vs. GMA (+177,000 vs. +56,000 prior week) while increasing its lead over CBS by 18% (+602,000 vs. +511,000 prior week)
- TODAY delivered a 1.25 A25-54 rating, +0.15 points ahead of GMA and +0.50 points more than CBS
TODAY averaged 1.095 million A18-49 viewers, +200,000 (+22%) more than GMA and +472,000 (+76%) higher than CBS
- TODAY posted its biggest A18-49 delivery and widest win over GMA since the week of 5/29/2017
- Week-over-week, TODAY more than doubled its A18-49 lead over GMA (+200,000 vs. +89,000 prior week) and increased its lead over CBS by 20% (+472,000 vs. +394,000 prior week)
- TODAY also saw the biggest A18-49 gain vs. prior week (+99,000)
- TODAY’s 0.85 A18-49 rating led GMA by +0.15 points and CBS by +0.36 points
TODAY averaged 3.957 million total viewers, leading CBS This Morning by +708,000 (+22%)
- TODAY posted its sixth consecutive week of total viewer growth, hitting its biggest delivery since the week of 6/5/2017 (an 11-week high)
- In two of the last three weeks, TODAY has finished within 100,000 total viewers of GMA
- Week-to-week, TODAY added +131,000 viewers, cut GMA’s lead by almost half (-82,000 vs. -160,000 prior week) and increased its advantage over CBS by 28% (+708,000 vs. +554,000 prior week)
- On Thursday, TODAY posted its biggest single-day audience since June 21 and its largest advantage over GMA since March 20
Season-to-date:
TODAY ranks #1 among A25-54 viewers and A18-49 viewers
- Season-to-date, TODAY leads GMA by +13% (+186,000) among A25-54 viewers and +18% (+178,000) among A18-49 viewers
AUGUST 2017 (MONTHLY)
TODAY has ranked #1 among A25-54 viewers for 24 consecutive months and 25 of the last 26 months
- TODAY averaged 1.386 million A25-54 viewers, +116,000 (+9%) ahead of GMA and +547,000 (+65%) more than CBS This Morning
- Excluding Olympics, this was TODAY’s biggest August demo win over GMA since 2011
- Versus July, TODAY increased its demo advantages month-over-month by 5% vs. GMA and 15% vs. CBS
TODAY ranked #1 among A18-49 viewers for the 29th straight month, 33rd of the last 35 months
- TODAY averaged 1.024 million A25-54 viewers, leading GMA by +139,000 (+16%) and CBS by +429,000 (+72%)
- Excluding Olympics, this was TODAY’s best August A18-49 win over GMA since 2011
- Versus July, TODAY increased its demo advantages month-over-month by 18% vs. GMA and 19% vs. CBS
Among total viewers, TODAY led CBS by +592,000 (+18%)
- TODAY posted its narrowest monthly total viewer margin vs. GMA (-146,000) since December
- Versus July, TODAY increased its demo advantage over CBS by 38% and reduced GMA’s lead by 19%
“NBC NIGHTLY NEWS WITH LESTER HOLT” REIGNS AT #1 IN KEY DEMO FOR 26TH STRAIGHT MONTH
Grows Total Viewer Audience Week Over Week More Than Any Evening Broadcast
Ranks #1 in Key Demo for 62 Consecutive Weeks
Ranks #1 in A18-49 for 107 of Last 108 Weeks, Outperforming Competition by Double-Digits
Ranks #1 in Key Demo for 62 Consecutive Weeks
Ranks #1 in A18-49 for 107 of Last 108 Weeks, Outperforming Competition by Double-Digits
NEW YORK (August 29, 2017) – “NBC Nightly News with Lester Holt” won the demo most valued by news advertisers for the month of August, marking its 26th straight month at #1, according to Nielsen data.
The broadcast was the most-watched in the key demo, averaging 1.8 million A25-54 viewers this past month, leading “ABC World News Tonight” by +116,000 viewers (+7%) and “CBS Evening News” by +500,000 viewers (+40%). Nightly News also increased the most month-over-month, delivering the largest key demo win over CBS in six months.
The network also continued its winning streak among A18-49 viewers, outperforming competition for the 28th straight month. Nightly News averaged 1.3 million A18-49 viewers, besting ABC by +117,000 viewers (+10%) and CBS by +421,000 viewers (+50%).
Nightly News averaged 7.5 million total viewers in August 2017, leading CBS by +1.8 million viewers (+30%) – its best advantage in seven months.
For the week of August 21, Nightly News ranked #1 in the news demo for the 62nd week in a row, averaging 1.9 million A25-54 viewers, leading ABC by +132,000 viewers (+8%) and CBS by +612,000 viewers (+49%).
The broadcast posted its largest A25-54 win over ABC in eight weeks and biggest advantage over CBS in 29 weeks. Nightly News grew the most in the key demo week-over-week, growing by 72,000 in the A25-54 demo and reaching a 22-week high in viewership.
For the week, Nightly News averaged 1.3 million A18-49 viewers, topping ABC by +131,000 viewers (+11%) and CBS by +522,000 viewers (+64%). Among A18-49 viewers, Nightly News has won 107 of the last 108 weeks and reached a 22-week high.
Averaging 7.7 million total viewers, Nightly News delivered the most growth in viewers week-over-week, growing at nearly 3x the rate of ABC while CBS saw a weekly decline in viewership. The broadcast beat CBS Evening News by +1.8 million (+32%) – its biggest win in 31 weeks (since January 16).
Nightly News continues as the #1 evening newscast this season in the key demo, delivering its largest demo lead over CBS in three seasons.
Tune in to “Nightly News” tonight as Holt anchors his fourth straight broadcast on the ground in Texas covering Hurricane Harvey and its aftermath. Follow the broadcast on Facebook and on Twitter for the latest.
Monthly Highlights:
- Nightly News ranked #1 in A25-54 for the 26th consecutive month.
- Nightly News averaged 1.8 million A25-54 viewers in August 2017, leading ABC by +116,000 viewers (+7%) and CBS by +500,000 viewers (+40%).
- Nightly News also increased the most month-over-month, delivering the largest key demo win over CBS in six months.
- Nightly News ranked #1 in A18-49 for the 28th straight month.
- Nightly News averaged 1.3 million A18-49 viewers, topping ABC by +117,000 viewers (+10%) and CBS by +421,000 viewers (+50%).
- Nightly News averaged 7.5 million total viewers in August 2017, leading CBS by +1.8 million viewers (+30%) – it’s largest lead in seven months.
Weekly Highlights:
- Nightly News averaged 1.9 million A25-54 viewers, outperforming ABC by +132,000 viewers (+8%) and CBS by +612,000 (+49%) and delivering 22-week highs.
- Nightly News has ranked #1 in A25-54 for 62 consecutive weeks.
- Nightly News averaged 1.3 million A18-49 viewers, topping ABC by +131,000 (+11%) and CBS by +522,000 (+64%).
- Among A18-49 viewers, Nightly News has won 107 of the last 108 weeks.
- Nightly News posted week-to-week growth in both demos.
- Nightly News out-paced the competition in its week-to-week total viewer growth averaging 7.6 million total viewers, leading CBS Evening News by +1.8 million (+32%) – its biggest win in 31 weeks (since January 16).
Season Highlights:
- Nightly News is the #1 evening newscast this season in A25-54 and A18-49, leading its competition by double digits.
- Nightly News holds its largest demo advantages over CBS in three seasons.
Week of August 21 – August 25, 2017:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 7.665 | 1.55 | 1.868 | 1.05 | 1.341 |
| CBS | 5.829 | 1.05 | 1.256 | 0.64 | 0.819 |
| ABC | 7.947 | 1.44 | 1.736 | 0.94 | 1.210 |
# # #
ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
“NBC Nightly News with Lester Holt” is America’s most-watched evening newscast, going beyond the day’s headlines to uncover stories of how people’s lives are affected by the world around them. “NBC Nightly News” reaches over 24 million people every week through its broadcast and millions more through NBCNews.com, the “Nightly News” app, and social media platforms. Lester Holt is the anchor and Sam Singal is the executive producer.
ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
“NBC Nightly News with Lester Holt” is America’s most-watched evening newscast, going beyond the day’s headlines to uncover stories of how people’s lives are affected by the world around them. “NBC Nightly News” reaches over 24 million people every week through its broadcast and millions more through NBCNews.com, the “Nightly News” app, and social media platforms. Lester Holt is the anchor and Sam Singal is the executive producer.
‘TONIGHT SHOW’ WINS THE ENCORE WEEK OF AUG. 21-25 IN TOTAL VIEWERS AND 18-49
Jimmy Fallon & Seth Meyers Take the Rebroadcast Week Versus Their ABC-CBS Timeslot Competition in All Key Measures
NEW YORK — Aug. 29, 2017 — An encore week of “The Tonight Show Starring Jimmy Fallon” has won the late-night ratings week of Aug. 21-25 versus the rebroadcast ABC and CBS time-period competition in every key measure – adults, men and women 18-34; adults, men and women 18-49; and adults, men and women 25-54, plus total viewers, according to “live plus same day” results from Nielsen Media Research.
For the encore week, “Tonight” averaged a 0.58 rating in adults 18-49, to win the week over ABC’s “Jimmy Kimmel Live” rebroadcasts (0.41) by a +41% margin and over CBS’ “The Late Show with Stephen Colbert” encores (0.36) by +61%. In total viewers, Fallon’s 2.286 million bested “Late Show’s” 2.080 million by +206,000 viewers and “Kimmel’s” 1.856 million by +430,000.
At 12:35 a.m. ET last week, “Late Night with Seth Meyers” encores finished #1 in the timeslot versus CBS’ rebroadcast week of “The Late Late Show with James Corden” in all key demographics, and in their head-to-head half-hour from 12:30 to 1 a.m. ET, beat “Late Night” beat ABC’s “Nightline” originals in every key measure.
Meyers’ 18-49 margin over “Late Late Show” for the week was +52% (0.32 vs. 0.21).
LATE-NIGHT WEEKLY AVERAGES
(According to in-home viewing figures from Nielsen Media Research for the week of Aug. 21-25. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
ADULTS 18-49
(According to in-home viewing figures from Nielsen Media Research for the week of Aug. 21-25. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.58 rating, 4 share (R) *
CBS “Late Show,” 0.36/2 (R)
ABC “Kimmel,” 0.41/2 (R) *
NBC “Tonight” 0.58 rating, 4 share (R) *
CBS “Late Show,” 0.36/2 (R)
ABC “Kimmel,” 0.41/2 (R) *
12:35-1:05 a.m. ET
ABC “Nightline,” 0.25/2
ABC “Nightline,” 0.25/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.32/3 (R) *
CBS “Late Late Show,” 0.21/2 (R)
NBC “Late Night,” 0.32/3 (R) *
CBS “Late Late Show,” 0.21/2 (R)
1:35-2:05 a.m. ET
NBC “Last Call,” 0.20/2 (R) *
NBC “Last Call,” 0.20/2 (R) *
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.286 million viewers (R) *
CBS “Late Show,” 2.080 million viewers (R)
ABC “Kimmel,” 1.856 million viewers (R) *
NBC “Tonight,” 2.286 million viewers (R) *
CBS “Late Show,” 2.080 million viewers (R)
ABC “Kimmel,” 1.856 million viewers (R) *
12:35-1:05 a.m. ET
ABC “Nightline,” 1.170 million viewers
ABC “Nightline,” 1.170 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.198 million viewers (R) *
CBS “The Late Late Show,” 0.976 million viewers (R)
NBC “Late Night,” 1.198 million viewers (R) *
CBS “The Late Late Show,” 0.976 million viewers (R)
1:35-2:05 a.m. ET
NBC “Last Call,” 0.668 million viewers (R) *
NBC “Last Call,” 0.668 million viewers (R) *
* Monday’s “Tonight” and “Late Night” were delayed by news coverage and are excluded. Monday, Tuesday and Wednesday “Kimmel” telecasts are also excluded. Friday’s “Last Call” was preempted.
SEASON AVERAGES
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.77 rating, 4 share
CBS “Late Show,” 0.58/3
ABC “Kimmel,” 0.48/3
NBC “Tonight” 0.77 rating, 4 share
CBS “Late Show,” 0.58/3
ABC “Kimmel,” 0.48/3
12:35-1:05 a.m. ET
ABC “Nightline,” 0.31/2
ABC “Nightline,” 0.31/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.40/3
CBS “The Late Late Show,” 0.29/2
NBC “Late Night,” 0.40/3
CBS “The Late Late Show,” 0.29/2
1:35-2:05 a.m. ET
NBC “Last Call,” 0.24/2
NBC “Last Call,” 0.24/2
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 3.019 million viewers
CBS “Late Show,” 3.317 million viewers
ABC “Kimmel,” 2.165 million viewers
NBC “Tonight,” 3.019 million viewers
CBS “Late Show,” 3.317 million viewers
ABC “Kimmel,” 2.165 million viewers
12:35-1:05 a.m. ET
ABC “Nightline,” 1.403 million viewers
ABC “Nightline,” 1.403 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.511 million viewers
CBS “The Late Late Show,” 1.313 million viewers
NBC “Late Night,” 1.511 million viewers
CBS “The Late Late Show,” 1.313 million viewers
1:35-2:05 a.m. ET
NBC “Last Call,” 0.801 million viewers
NBC “Last Call,” 0.801 million viewers
SELECTED CABLE RESULTS, WEEK OF AUG. 21-25
NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.30
TBS, 11 p.m.-midnight, “Conan,” 0.19
TBS, 11 p.m.-midnight, “Conan,” 0.19
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.59
Adult Swim, 12:30-1:30 a.m. ET, 0.46
Adult Swim, 12:30-1:30 a.m. ET, 0.46
Each adult 18-49 rating point equals 1.28 million viewers.
TOTAL VIEWERS
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.947 million
TBS, 11 p.m.-midnight, “Conan,” 0.460 million
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.209 million
Adult Swim, 12:30-1:30 a.m. ET, 0.926 million
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.209 million
Adult Swim, 12:30-1:30 a.m. ET, 0.926 million
‘AMERICA’S GOT TALENT’ & 49ERS-VIKINGS FOOTBALL CLAIM THE TOP 3 RANKINGS IN 18-49 ON THE BIG 4 AS NBC RULES THE PRIME WEEK OF AUG. 21-27
It’s the Most-Watched Week for Any Network in 11 Weeks & Matches the 18-49 High for Any Net in 10 Weeks
“Talent,” Football, “American Ninja Warrior” and “SNL: Weekend Update” Account for 5 of the Week’s Top 10 Big 4 Primetime Shows in 18-49, “Marlon” & “Hollywood Game Night” Also Make the Top 15
NBC Has Claimed 14 Straight Weeks as the #1 Net in Both 18-49 and 25-54 When Counting Entertainment Programs Only; Has Taken 13 of 14 in Total Viewers
NBC Takes Monday, "American Ninja Warrior" Ties as the #1 Primetime Entertainment Broadcast of the Night & Is the #1 Most-Watched; “Midnight, Texas” Leads Among ABC, CBS & NBC at 10:30
NBC Dominates Tuesday in Every Key Measure, "Talent" Beats Its Big 4 Competition Combined, "Hollywood Game Night” Sweeps the 10 p.m. Hour Among ABC, CBS & NBC in All Key Demos
L+3: “Talent” Delivers Tuesday’s Biggest L+3 Lifts in 18-49 Rating & Total Viewers, as Well as Wednesday’s Biggest Increase in Total Viewers
NBC Wins Wednesday, "Talent" Is Up +11% Vs. the Year-Ago Results Telecast, Is the #1 Show of the Night; "Marlon" Ties for #1 at 9 p.m.
Thursday’s "SNL: Weekend Update" Increases by +63% Vs. Its Lead-In, Is the #2 Show of the Night, "Night Shift" Wins at 10
L+3: “SNL: Weekend Update” Reports Thursday’s Biggest L+3 Lifts in 18-49 and Total Viewers
“Dateline Saturday Night Mystery” Matches Its Season High in 18-49
UNIVERSAL CITY, Calif. — Aug. 29, 2017 — NBC has dominated the ratings week of Aug. 21-27 among the Big 4 networks in the key demographic of adults 18-49, as well as total viewers, led by the #1, 2 and 3 primetime shows of the week on those nets in both categories, Tuesday’s “America’s Got Talent,” Wednesday’s “Talent” and Sunday’s NBC Sports coverage of 49ers-Vikings NFL preseason football, according to “live plus same day” figures from Nielsen Media Research.
The two editions of “Talent” and Sunday football teamed with Monday’s “American Ninja Warrior” (tied for #8) and Thursday’s “Saturday Night Live: Weekend Update” (tied for #8) to account for five of the week’s ten highest-rated primetime shows on ABC, CBS, NBC or Fox. Also placing in the week’s top 15 were Wednesday’s 9 p.m. “Marlon” (tied for #11) and Tuesday’s “Hollywood Game Night” (tied for #11). Sports pre- and post-game shows are excluded from these rankings.
This is NBC’s tenth straight weekly win in 18-49 and the network has taken seven in a row and nine of ten in total viewers.
Counting just entertainment programming, NBC won the week in both adults 18-49 and adults 25-54, marking the 14th straight week NBC has finished as the #1 network in entertainment programming (excluding live news and sports) in 18-49 and 25-54. In total viewers, NBC also ranked #1 and has won 13 of the last 14 weeks in entertainment-program ratings.
NBC’s average for the week of 5.5 million viewers makes this the most-watched week for any network in 11 weeks, since ABC averaged 6.8 million for June 5-11 during the NBA Finals. In adults 18-49, NBC’s 1.2 rating equals the high for any net in 10 weeks, since ABC’s 1.5 for June 12-18, also during the NBA Finals (matching over that span NBC’s 1.2 for the week of July 31-Aug. 6).
In addition to ranking #1 among Big 4 primetime telecasts for the week in 18-49 and total viewers, “America’s Got Talent” was #1 in adults 25-54, adults 18-34, all key adult-female demos, kids 2-11 and teens 12-17. “Talent” has been the #1 entertainment show on the broadcast networks in both total viewers and adults 18-49 every week it’s aired this summer.
Week 49 Averages
Adult 18-49 Rating, “L+SD,” Aug. 21-27
NBC…1.2
CBS…0.8
Fox…0.7
ABC…0.7
CW…0.2
Total Viewers
NBC…5.5 million
CBS…4.2 million
ABC…3.1 million
Fox…2.4 million
CW…0.9 million
Season to Date, All Programs
Adult 18-49 Rating, “Most Current”
NBC…1.8
Fox…1.6
CBS…1.5
ABC…1.5
CW…0.6
Total Viewers
CBS…8.3 million
NBC…7.5 million
ABC…5.8 million
Fox…4.9 million
CW…1.6 million
Season to Date, Entertainment Programs Only
Adult 18-49 Rating, “Most Current”
Excludes Live News & Sports
NBC…1.6
ABC…1.4
CBS…1.4
Fox…1.2
CW…0.6
NBC highlights for the week of Aug. 21-27:
Monday
NBC won the night among the Big 4 networks in 18-49 and total viewers.
“American Ninja Warrior” (1.3/5 in 18-49, 5.5 million viewers overall from 8-9 p.m. and 9:30-10:31 p.m. ET) tied as the #1 entertainment show of the night on the Big 4 networks in adults 18-49 with ABC’s “Bachelor in Paradise” and was the #1 entertainment program of the night on those nets in total viewers and adults 25-54. Despite a 31-minute interruption in the Eastern U.S. for 9-9:31 p.m. coverage of the Presidential address, “Ninja” finished within 0.1 of the prior week in 18-49 (1.3 vs. 1.4).
“Live Plus Three Day” Ratings: “Ninja” grew by +17% in 18-49 (from a 1.27 rating to a 1.48) and +635,000 viewers overall (5.5 million to 6.1 million) going from “live plus same day” Nielsens to L+3.
“Live Plus Seven Day” Ratings: “American Ninja Warrior” has grown by +22% in 18-49 rating so far this summer going from L+SD to L+7 (from a 1.43 to a 1.75) and +991,000 viewers overall (5.8 million to 6.8 million).
Upscale: “Ninja” is delivering a strong upscale audience, indexing at a 121 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes, “most current” including L+3).
News coverage from 9-9:31 p.m. ET was sustaining and is not counted in nightly or weekly averages.
“Midnight, Texas” (0.6/3 in 18-49, 2.8 million viewers overall from 10:31-11:31 p.m. ET) won the 10:30-11 p.m. half-hour among ABC, CBS and NBC in adults 18-49, total viewers and adults, men and women 25-54. L+3: “Midnight, Texas” grew by +25% in 18-49 (0.61 to 0.76) and +545,000 viewers overall (2.8 million to 3.3 million) going from L+SD to L+3. L+7: “Midnight, Texas” is growing by +64% in 18-49 rating going from L+SD to L+7 (from a 0.84 to a 1.38) and +1.7 million viewers overall (3.3 million to 5.0 million).
Tuesday
NBC won Tuesday night, dominating in 18-49, total viewers and every other key measure. It was NBC’s 32ndwin over the last 34 Tuesdays among the Big 4 networks in adults 18-49. In total viewers, it’s NBC’s 13thTuesday win in a row among those nets.
“America’s Got Talent” (2.6/11 in 18-49, 12.6 million viewers overall from 8-10:01 p.m. ET) grew +4% versus last year’s second live performance episode in 18-49 (2.6 vs. 2.5 on Aug. 2, 2016) and by +1.2 million persons or +10% in total viewers (12.755 million vs. 11.567 million). “Talent” was the #1 show of the night on the Big 4 networks in 18-49 and total viewers and dominated the time period in every key measure, beating the ABC, CBS and Fox competition combined in adults 18-49 and total viewers. L+3: “Talent” increased by +26% in 18-49 (2.57 to 3.23) and +2.3 million viewers overall (12.6 million to 14.9 million) going from L+SD to L+3 Nielsens. The increases of +0.66 of a rating point and +2.3 million viewers overall were the night’s biggest L+3 lifts in 18-49 rating and total viewers.
L+7: “Talent” is growing by +36% this season in 18-49 rating (from a 2.61 to a 3.55) and +3.3 million viewers overall (12.8 million to 16.1 million) going from L+SD to L+7. The Tuesday, Aug. 15 telecast rose to a 3.73 rating in 18-49 and 16.762 million in total viewers in L+7, for its highest rating in four years (since a 3.76 on Tuesday, June 18, 2013) and third most-watched episode ever.
“Hollywood Game Night” (1.1/5 in 18-49, 4.8 million viewers overall from 10:01-11 p.m. ET) won the slot in every key demographic among ABC, CBS and NBC, tying as the #2 show of the night on the Big 4 in 18-49, behind only “Talent.” L+3: “HGN” increased by +10% in 18-49 (1.07 to 1.18) and +402,000 viewers overall (4.8 million to 5.2 million) going from L+SD to L+3 Nielsens. L+7: “HGN” has grown by +16% in 18-49 rating going from L+SD to L+7 (from a 0.86 to a 1.00) and +470,000 viewers overall (3.9 million to 4.4 million).
Wednesday
NBC won the night in 18-49 and total viewers.
“America’s Got Talent” (2.0/9 in 18-49, 10.8 million viewers overall from 8-9:01 p.m. ET) ranked as the #1 show of the night on the Big 4 networks in 18-49 and total viewers, while growing +11% versus last year’s second live results show in 18-49 (2.0 vs. 1.8 on Wednesday, Aug. 3, 2016) and more than +1.4 million persons or +15% in total viewers (10.8 million vs. 9.4 million). “Talent” finished within 0.1 of the prior week’s rating in 18-49 (2.0 vs. 2.1) and retained 99.6% in total viewers (10.8 million vs. 10.9 million, which was the most-watched Wednesday live results show, excluding finales, in nearly six years, since Sept. 7, 2011, 12.356 million). L+3: The Wednesday “Talent” increased by +17% in 18-49 (2.02 to 2.37) and +1.7 million viewers overall (10.8 million to 12.5 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lift of the night in total viewers.
“Marlon” (1.1/5 in 18-49, 4.6 million viewers overall from 9:01-9:30 p.m. ET) tied for #1 in the half-hour in 18-49 and wins the timeslot outright in total viewers and is #1 or tied for #1 among the Big 4 nets in every key ratings measure. “Marlon” finished within 0.1 of the prior week’s season premiere in 18-49 (1.1 vs. 1.2) and retained 88% in total viewers (4.6 million vs. 5.2 million). L+3: “Marlon” increased by +21% in 18-49 (1.11 to 1.34) and +634,000 viewers overall (4.6 million to 5.2 million) going from L+SD to L+3 Nielsens.
A second episode of “Marlon” (1.0/4 in 18-49, 3.7 million viewers overall from 10:30-11 p.m. ET) retained 100% of the previous week’s 9:30 episode in 18-49 (1.0 vs. 1.0) and 92% in total viewers (3.683 million vs. 4.002 million), and versus this week’s lead-in, retained 91% in 18-49, up from the prior week’s 83%. The 9:30 “Marlon” was up +67% versus NBC’s summer average in the time period prior to “Marlon’s” debut in 18-49 (1.0 vs. 0.6) and +25% in total viewers (3.683 million vs. 2.941 million), while equaling NBC’s highest summer 18-49 rating in the timeslot, excluding Olympics and “America’s Got Talent,” since June 22, 2016. L+3: The 9:30 “Marlon” increased by +22% in 18-49 (0.98 to 1.20) and +564,000 viewers overall (3.7 million to 4.2 million) going from L+SD to L+3 Nielsens.
A rebroadcast of “Law & Order: Special Victims Unit” (0.6/2 in 18-49, 3.0 million viewers overall from 10-11 p.m. ET) tied for #1 in the timeslot among ABC, CBS and NBC in 18-49 and ranked #1 outright among those nets in adults 25-54 and total viewers.
Thursday
“The Wall” (0.8/4 in 18-49, 4.6 million viewers overall from 8-9 p.m. ET) ranked #2 in the hour among the Big 4 networks in 18-49 and total viewers and grew from its first half-hour to its second in all key categories. L+7: So far this season, “The Wall” has increased by +14% in 18-49 rating going from L+SD to L+7 (from a 1.26 to a 1.44) and +628,000 viewers overall (5.5 million to 6.1 million). Upscale: “The Wall” is generating a solid upscale audience so far this season, indexing at a 109 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).
“Saturday Night Live: Weekend Update” (1.3/6 in 18-49, 5.1 million viewers overall from 9-9:30 p.m. ET) built on its lead-in by +63% in 18-49 (with a 1.3 rating vs. a 0.8 from 8-9 p.m. for “The Wall”) to rank as the #2 show of the night on the Big 4 in 18-49. “SNL: Weekend Update” grew +13% week to week in 18-49 (1.3 vs. 1.2) and +6% in total viewers (5.1 million vs. 4.9 million) to its top results among the three “SNL: Weekend Update” telecasts this summer in both measures. L+3: “SNL: Weekend Update” increased by +48% in 18-49 (1.34 to 1.98) and +1.8 million viewers overall (5.1 million to 6.9 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lifts of the night in 18-49 rating and total viewers. Week 2 of “SNL: Weekend Update” grew steadily through its three-week run in L+3 (1.68 to 1.83 to 1.98 in 18-49 and 6.2 million to 6.5 million to 6.9 million in total viewers). Upscale: “SNL: Weekend Update” delivers an exceptional upscale audience, indexing at a 149 among adults 18-49 living in homes with $100K+ incomes (L+SD).
An encore telecast of “Great News” (0.6/2 in 18-49, 2.5 million viewers overall from 9:30-10 p.m. ET) grew versus the prior week’s encore in this slot by +0.1 of a rating point or +20% in 18-49 (0.6 vs. 0.5) and by +17% in total viewers (2.458 million vs. 2.109 million).
“The Night Shift” (0.7/3 in 18-49, 3.7 million viewers overall from 10-11 p.m. ET) won the time period among ABC, CBS and NBC in adults 18-49 and total viewers, while ranking #1 or tied for #1 in every other key measure. “Night Shift” grew +17% week to week in 18-49 (0.7 vs. 0.6) and +6% in total viewers (3.721 million vs. 3.504 million) to its best Nielsens since July 27 (0.8 in 18-49, 4.4 million viewers overall). L+3: “The Night Shift” increased by +42% in 18-49 (0.66 to 0.94) and +1.5 million viewers overall (3.7 million to 5.2 million) going from L+SD to L+3 Nielsens. L+7: “The Night Shift” is growing by +51% in 18-49 rating going from L+SD to L+7 (from a 0.68 to a 1.03) and more than +1.7 million viewers overall (4.0 million to 5.8 million).
Friday
An encore telecast of “America’s Got Talent” (0.7/3 in 18-49, 3.6 million viewers overall from 8-10 p.m. ET) ranked #2 in the timeslot among the Big 4 networks in adults 18-49 and total viewers.
A rebroadcast of “Dateline NBC” (0.8/4 in 18-49, 1.1 in adults 25-54, 4.3 million viewers overall from 10-11 p.m. ET) retained 100% of the previous week’s encore rating in this timeslot in 18-49 (0.8 vs. 0.8), was up +10% in 25-54 (1.1 vs. 1.0) and up +12% in total viewers (4.3 million vs. 3.9 million), to deliver its most-watched telecast since July 21 (4.7 million) and equal its highest 18-49 and 25-54 ratings since that same date (0.9 in 18-49, 1.2 in 25-54). “Dateline” ranked as the #2 telecast of the night on the Big 4 networks in adults 18-49, behind only CBS’ NFL preseason football). L+7: Friday’s “Dateline” is growing by +34% this season in 18-49 rating (from a 0.91 to a 1.22) and +1.2 million viewers overall (4.6 million to 5.8 million) going from L+SD to L+7. Upscale: Friday’s “Dateline” is delivering a solid upscale audience, indexing at a 114 among adults 18-49 in $100K+ homes.
Saturday
An encore telecast of “American Ninja Warrior” averaged a 0.5/2 in 18-49 and 1.9 million viewers overall from 8-10 p.m. ET.
"Dateline Saturday Night Mystery” (0.7/3 in 18-49, 0.9 in 25-54, 3.4 million viewers overall from 10-11 p.m. ET) equaled its season-high rating in adults 18-49, last achieved on April 8, and jumped versus its prior telecast on Aug. 12 by +40% in 18-49 (0.7 vs. 0.5), +29% in adults 25-54 (0.9 vs. 0.7) and +18% in total viewers (3.4 million vs. 2.9 million). This week’s “Dateline Mystery” ranked as the #1 primetime non-sports show of the night on the Big 4 networks in adults 18-49 and was the #1 primetime show overall on those nets in total viewers. L+7: “Dateline Mystery” is increasing by +15% this season in 18-49 rating (from a 0.59 to a 0.68) and +399,000 viewers overall (3.7 million to 4.1 million) going from L+SD to L+7. Upscale: “Dateline Mystery” is generating a solid upscale audience, indexing at a 107 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes)
Sunday
NBC Sports coverage of the San Francisco 49ers-Minnesota Vikings NFL preseason game (1.9/7 in 18-49, 7.3 million viewers overall from 8:14-11 p.m. ET) won the night among the broadcast networks in 18-49, total viewers and all other key measures. The 49ers-Vikings game is the #2 most-watched NFL preseason telecast so far this summer, behind only NBC Sports’ Aug. 3 coverage of the Cardinals-Cowboys NFL Hall of Fame Game (8.2 million).
A rebroadcast of “Dateline NBC” averaged (0.8/3 in 18-49, a 1.2 in 25-54, 4.6 million viewers overall from 7-8 p.m. ET) outrated CBS’ encore “60 Minutes” in the hour in 18-49 (0.8 vs. 0.7). L+7: Sunday’s “Dateline” is increasing by +18% this season in 18-49 rating (from a 0.83 to a 0.98) and +544,000 viewers overall (4.9 million to 5.5 million) going from L+SD to L+7. Upscale: Sunday’s “Dateline” is generating strong upscale results, indexing at a 121 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).
NBC TAKES THE PRIMETIME RATINGS WEEK OF AUG. 14-20, LED BY THE #1 SHOW OF THE WEEK, ‘AMERICA’S GOT TALENT’
NBC Has Claimed 13 Straight Weeks as the #1 Net in Both 18-49 and 25-54 When Counting Entertainment Programs Only; Has Taken 12 of 13 in Total Viewers
Two Editions of “America’s Got Talent,” as Well as “American Ninja Warrior,” Two Telecasts of “Marlon,” “Saturday Night Live: Weekend Update” & “Hollywood Game Night” All Rank Among the Week’s Top 15 Primetime Shows on ABC, CBS, NBC or Fox
“Talent” Matches the Highest 18-49 Ratingfor a Primetime Entertainment Broadcast Since the March Season Finale of “This Is Us”
Season to Date, NBC Ranks #1 in Adults 18-49 by +13% Over Super Bowl-Boosted Fox
NBC Wins Monday in Total Viewers, "Ninja" Is the #1 Show of the Night in Total Viewers; "Midnight, Texas" Grows Week to Week to Win at 10 p.m. in Viewers
L+3: “Midnight, Texas” Earns the Top L+3 Lifts of the Night on the Big 4 in 18-49 Percentage & Total Viewers
Tuesday’s "Talent" Matches a Three-Year High in 18-49, Jumps +22% Vs. Last Summer's First Live Performance Show; "Hollywood Game Night" Scores Its Third Most-Watched Episode Ever, NBC Dominates the Night
L+3: “Talent” Scores Tuesday’s Biggest L+3 Lifts in 18-49 Rating and Total Viewers & Wedneday’s Biggest Increase in Total Viewers
Wednesday’s "Talent" Is Up +17% Vs. Its Year-Ago Live Results Debut, Is the #1 Show of the Night; "Marlon" Is the Summer's #1 Debut of a New or Returning Scripted Series on the Big 4, Most-Watched In-Summer New Comedy Debut on Those Nets in 10 Years
Thursday’s "SNL: Weekend Update" Grows +33% Vs. Its Lead-In, Is the #2 Show of the Night; "The Wall" Jumps +29% Week to Week, Ties for #1 in the 8 p.m. Hour; "Nightt Shift" Wins at 10 in Total Viewers
L+3: “SNL: Weekend Update” Reports Thursday’s Biggest L+3 Lifts in 18-49 and Total Viewers
NBC Wins Saturday Among the Big 4 in Every Key Measure With NBC Sports’ Monster Energy NASCAR Cup Series Coverage from Bristol
UNIVERSAL CITY, Calif. — Aug. 22, 2017 — NBC has claimed the ratings week of Aug. 14-20 among the Big 4 networks in the key demographic of adults 18-49, as well as total viewers, led by the #1 primetime show of the week on those nets in both categories, “America’s Got Talent,” according to “live plus same day” figures from Nielsen Media Research.
This is NBC’s ninth straight weekly win in 18-49 and the network has taken eight of nine weeks in total viewers.
Counting just entertainment programming, NBC won the week in both adults 18-49 and adults 25-54, marking the 13thstraight week NBC has finished as the #1 network in entertainment programming (excluding live news and sports) in 18-49 and 25-54. In total viewers, NBC also ranked #1 and has won 12 of the last 13 weeks in entertainment-program ratings.
“America’s Got Talent” paced the week matching its season-high in 18-49 and hitting a new season high in total viewers. Its 2.8 rating in 18-49 equaled the show’s Aug. 1 telecast and a March 22 “Empire” (2.8 each) as the highest rated primetime entertainment program on any Big 4 network since the March 14 “This Is Us” season finale (3.4), while the 13.4 million in total viewers is a primetime high for Big 4 entertainment programming since April 4 (13.8 million for CBS’ “NCIS”).
Finishing among the top-rated primetime shows on the Big 4 networks last week were: Tuesday’s “America’s Got Talent” (#1), Wednesday’s “Talent” (tied for #2), “American Ninja Warrior” (tied for #7), Wednesday’s “Marlon” series premiere (tied for #9), Thursday’s “Saturday Night Live: Weekend Update” (tied for #9), Tuesday’s “Hollywood Game Night” (tied for #9) and Wednesday’s second “Marlon” (tied for #14).
Other top-rated NBC telecasts of the week included Thursday’s “The Wall” (tied for #17), Saturday’s Monster Energy NASCAR Cup Series race (tied for #20), Friday’s “Dateline NBC” encore (tied for #20) and Monday’s “Midnight, Texas” (tied for #25).
Season to date, NBC ranks #1 in adults 18-49, with a +13% margin over Fox, despite Fox’s boosts from the Super Bowl and last fall’s seven-game Cubs-Indians World Series. NBC also ranks #1 or tied for #1 for the season among ABC, CBS, NBC and Fox in adults, men and women 25-54; men and women 18-49; adults 18-34 and women 18-34.
Counting only entertainment programs season to date (excluding live news and sports), NBC ranks #1 among the Big 4 networks in adults 18-49.
Week 48 Averages
Adult 18-49 Rating, “L+SD,” Aug. 14-20
NBC…1.1
ABC…0.8
CBS…0.8
Fox…0.5
CW…0.2
Total Viewers
NBC…5.1 million
CBS…4.2 million
ABC…3.7 million
Fox…1.7 million
CW…0.9 million
Season to Date, All Programs
Adult 18-49 Rating, “Most Current”
NBC…1.8
Fox…1.6
CBS…1.5
ABC…1.5
CW…0.6
Total Viewers
CBS…8.4 million
NBC…7.5 million
ABC…5.8 million
Fox…5.0 million
CW…1.6 million
Season to Date, Entertainment Programs Only
Adult 18-49 Rating, “Most Current”
Excludes Live News & Sports
NBC…1.6
ABC…1.4
CBS…1.4
Fox…1.2
CW…0.6
NBC highlights for the week of Aug. 14-20:
Monday
NBC won the night among in total viewers.
“American Ninja Warrior” (1.4/6 in 18-49, 5.9 million viewers overall from 8-10 p.m. ET) ranked as the #1 show of the night on the Big 4 networks in total viewers. “Ninja” won the two-hour timeslot in total viewers and tied for #1 in adults 25-54.
“Live Plus Three Day” Ratings: “Ninja” grew by +14% in 18-49 (from a 1.41 rating to a 1.61) and +589,000 viewers overall (5.9 million to 6.5 million) going from “live plus same day” Nielsens to L+3.
“Live Plus Seven Day” Ratings: “American Ninja Warrior” has grown by +23% in 18-49 rating so far this summer going from L+SD to L+7 (from a 1.42 to a 1.74) and +998,000 viewers overall (5.7 million to 6.7 million).
Upscale: “Ninja” is delivering a strong upscale audience, indexing at a 122 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes, “most current” including L+3).
“Midnight, Texas” (0.7/3 in 18-49, 3.2 million viewers overall from 10-11 p.m. ET) equaled the top Week 4 rating for any new or returning summer drama on the Big 4 networks in 18-49 so far this summer (tied with NBC’s “The Night Shift,” 0.7 with its Week 4 episode on July 13). “Midnight” has now set or tied the highest Week 1, 2, 3 and 4 ratings for any new or returning summer drama on the Big 4 networks in 18-49. Week to week, “Midnight, Texas” grew +4% in total viewers (3.191 million vs. 3.062 million). In the timeslot, “Midnight” ranked #1 among ABC, CBS and NBC in total viewers and adults 25-54 and tied for #1 among those nets in adults 18-49. L+3: “Midnight, Texas” grew by +53% in 18-49 (0.75 to 1.15) and +1.2 million viewers overall (3.2 million to 4.4 million) going from L+SD to L+3, for the biggest L+3 lifts of the night on the Big 4 in 18-49 percentage and total viewers. L+7: “Midnight, Texas” is growing by +61% in 18-49 rating going from L+SD to L+7 (from a 0.87 to a 1.40) and +1.8 million viewers overall (3.4 million to 5.2 million).
Tuesday
NBC won Tuesday night, dominating in 18-49, total viewers and every other key measure. It was NBC’s 31stwin over the last 33 Tuesdays among the Big 4 networks in adults 18-49, and in total viewers, it was NBC’s 12thTuesday win in a row among those nets
“America’s Got Talent” (2.8/12 in 18-49, 13.4 million viewers overall from 8-10 p.m. ET) matched its season high in 18-49 and set a new season high in total viewers. The 2.8 rating equaled a three-year high for “Talent” in 18-49, matching the show’s Aug. 1 telecast as well as last summer’s Monday and Tuesday finales for “Talent’s” highest 18-49 rating since Tuesday, June 3, 2014 (2.9). The Aug. 15 “Talent” equaled the show’s Aug. 1 telecast and a March 22 “Empire” (2.8 each) as the highest rated primetime entertainment program on any Big 4 network since the March 14 “This Is Us” season finale (3.4). It was also the most-watched entertainment program on any Big 4 net since the April 4 telecast of CBS’ “NCIS” (13.8 million). “Talent” jumped +22% versus last year’s first live performance episode in 18-49 (2.8 vs. 2.3 on July 26, 2016) and more than +2.9 million persons or +28% in total viewers (13.4 million vs. 10.5 million). It’s the show’s best debut of its live performance round since 2012 in 18-49 (3.0 on July2, 2012) and since 2011 in total viewers (14.071m on July 12, 2011). L+3: “Talent” increased by +22% in 18-49 (2.84 to 3.47) and more than +2.5 million viewers overall (13.4 million to 16.0 million) going from L+SD to L+3 Nielsens. The increases of +0.63 of a rating point and +2.5 million viewers overall were the night’s biggest L+3 lifts in 18-49 rating and total viewers. L+7: “Talent” is growing by +36% this season in 18-49 rating (from a 2.60 to a 3.53) and +3.4 million viewers overall (12.7 million to 16.1 million) going from L+SD to L+7.
“Hollywood Game Night” (1.2/5 in 18-49, 5.1 million viewers overall from 10-11 p.m. ET) scored the show’s highest 18-49 rating since Tuesday Jan. 26, 2016 (1.2 from 8-9 p.m.) and delivered the show’s third most-watched episode ever, behind only the 5.184 for the Season 3 debut on Tuesday, July 7, 2015 from 10-11 p.m. ET and the 5.495 million for the Monday, Jan. 27, 2014 telecast from 8-9 p.m. “HGN” won the time period in every key category among ABC, CBS and NBC, matching or beating the ABC-CBS competition combined in all key demographics, and was the #2 show of the night in adults 18-49, behind only “Talent.” L+3: “HGN” increased by +10% in 18-49 (1.20 to 1.32) and +440,000 viewers overall (5.1 million to 5.5 million) going from L+SD to L+3 Nielsens. L+7: “HGN” has grown by +16% in 18-49 rating going from L+SD to L+7 (from a 0.86 to a 1.00) and +470,000 viewers overall (3.9 million to 4.4 million).
Wednesday
NBC won the night in 18-49 and total viewers.
“America’s Got Talent” (2.1/9 in 18-49, 10.9 million viewers overall from 8-10 p.m. ET) finished as the #1 show of the night in 18-49 and total viewers, jumping +17% above last year’s first live results show (2.1 vs. 1.8 on Wednesday, July 27, 2016) and +1.4 million or +14% in total viewers (10.9 vs. 9.5 million). It was the most-watched Wednesday results show, excluding finales, in nearly six years, since Sept. 7, 2011 (12.4 million). “Talent” more than doubled NBC’s 18-49 average in the timeslot earlier this summer prior to the start of the live results shows (2.1 vs. 1.0) and was up +67% in total viewers (10.9 million vs. 6.5 million). L+3: The Wednesday “Talent” increased by +20% in 18-49 (2.15 to 2.59) and +1.8 million viewers overall (10.9 million to 12.7 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lift of the night in total viewers.
The premiere of “Marlon” (1.3/5 in 18-49, 5.3 million viewers overall from 9-9:30 p.m. ET) ranked as the #1 top-rated premiere among nine new or returning original scripted series that have debuted since the start of summer on the Big 4 networks in adult 18-49 rating and total viewers, and it’s the most-watched new summer comedy premiere on the Big 4 in 10 years (since CBS’ “Creature Comforts” average 6.2 million Monday, June 4, 2007, excluding this year’s pre-summer premiere of ABC’s “Downward Dog”). Versus NBC’s averages in the half-hour earlier this summer in 18-49, “Marlon” is up +63% (1.3 vs. 0.8) and +38% in total viewers (5.277 million vs. 3.830 million).
A second episode of “Marlon” (1.0/4 in 18-49, 4.0 million viewers overall from 10:30-11 p.m. ET) was up +67% versus NBC’s summer average in the time period prior to this week in 18-49 (1.0 vs. 0.6) and +38% in total viewers (4.045 million vs. 2.941 million). The 9:30 “Marlon” scored NBC’s highest summer 18-49 rating in the timeslot, excluding Olympics and “America’s Got Talent,” since June 22, 2016.
A rebroadcast of “Law & Order: Special Victims Unit” averaged a 0.6/2 in 18-49 and 2.7 million viewers overall from 10-11 p.m. ET.
Thursday
“The Wall” (0.9/4 in 18-49, 4.9 million viewers overall from 8-9 p.m. ET) tied for the timeslot win in adults 18-49, jumping +29% week to week in 18-49 rating (0.9 vs. 0.7) and +15% in total viewers (4.9 million vs. 4.2 million). “The Wall” grew from its first half-hour to its second in all key categories. L+7: So far this season, “The Wall” has increased by +14% in 18-49 rating going from L+SD to L+7 (from a 1.29 to a 1.47) and +637,000 viewers overall (5.5 million to 6.2 million). Upscale: “The Wall” is generating a solid upscale audience so far this season, indexing at a 109 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).
“Saturday Night Live: Weekend Update” (1.2/5 in 18-49, 4.9 million viewers overall from 9-9:30 p.m. ET) grew versus its lead-in by +33% in 18-49 (with a 1.2 rating vs. a 0.9 from 8-9 p.m. for “The Wall”) to rank as the #2 show of the night on the Big 4 in 18-49, behind only CBS’ “Big Brother.” “SNL: Weekend Update” increased by +3% versus the prior week’s season premiere in total viewers (4.9 million vs. 4.7 million) and maintained 100% in adults 18-49 (1.2 vs. 1.2). Versus NBC’s average in the timeslot last summer, “SNL: Weekend Update” was up +50% in 18-49 (with a 1.2 rating vs. a 0.8, L+SD non-sports) and more than +1.9 million persons or +67% in total viewers (4.9 million vs. 2.9 million). L+3: “SNL: Weekend Update” increased by +46% in 18-49 (1.25 to 1.83) and +1.7 million viewers overall (4.9 million to 6.5 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lifts of the night in 18-49 rating and percentage, as well as total viewers. Upscale: “SNL: Weekend Update” generated the most upscale audience of the night on the Big 4 networks, indexing at a 134 among adults 18-49 living in homes with $100K+ incomes (L+SD).
An encore telecast “Great News” averaged a 0.5/2 in 18-49 and 2.1 million viewers overall from 9:30-10 p.m. ET.
“The Night Shift” (0.6/3 in 18-49, 3.5 million viewers overall from 10-11 p.m. ET) increased week to week by +0.1 of a point or +20% in 18-49 (0.6 vs. 0.5) and +14% in total viewers (3.5 million vs. 3.1 million), winning the hour in total viewers and ranking #1 or tied for #1 among ABC, CBS and NBC in adults 18-49 and adults, men and women 25-54. L+3: “The Night Shift” increased by +39% in 18-49 (0.61 to 0.85) and +1.4 million viewers overall (3.5 million to 4.9 million) going from L+SD to L+3 Nielsens,. L+7: “The Night Shift” is growing by +48% in 18-49 rating going from L+SD to L+7 (from a 0.71 to a 1.05) and +1.7 million viewers overall (4.2 million to 5.9 million).
Friday
An encore telecast of “America’s Got Talent” (0.7/3 in 18-49, 3.8 million viewers overall from 8-10 p.m. ET) tied for #2 in the timeslot among the Big 4 networks in adults 18-49 and ranked #2 outright in total viewers. For its second hour from 9-10 p.m. ET, the “Talent” rebroadcast ranked #1 in adults 18-49 (with a 0.8 rating that hour) and total viewers (4.0 million viewers overall).
A rebroadcast of “Dateline NBC” (0.8/3 in 18-49, 1.0 in adults 25-54, 3.9 million viewers overall from 10-11 p.m. ET) ranked #1 in the time period among ABC, CBS and NBC in adults 18-49 and tied for #1 among those nets in adults 25-54. “Dateline” was the #2 telecast of the night on the Big 4 networks in adults 18-49 (behind only CBS’ “Big Brother”), growing by +0.1 of a point or +14% versus the prior week’s Friday encore in 18-49 (0.8 vs. 0.7) and by +9% in total viewers (3.9 million vs. 3.6 million). L+7: Friday’s “Dateline” is growing by +34% this season in 18-49 rating (from a 0.91 to a 1.22) and +1.2 million viewers overall (4.6 million to 5.8 million) going from L+SD to L+7. Upscale: Friday’s “Dateline” is delivering a solid upscale audience, indexing at a 114 among adults 18-49 in $100K+ homes.
Saturday
NBC Sports 7:54-10:41 p.m. ET coverage of Monster Energy NASCAR Cup Series racing from Bristol (0.8/4 in 18-49, 3.8 million viewers overall) won the night among the Big 4 networks in every key ratings measure.
NBC has now finished #1 or tied for #1 among those networks on seven of the past eight Saturdays in 18-49 and has ranked #1 among those nets for eight Saturdays in a row in total viewers.
Sunday
NBC Sports coverage of “The U.S. Gymnastics Championships” (0.6/3 in 18-49, 2.9 million viewers overall from 7-9 p.m. ET) was up +20% versus the most recent comparable telecast on NBC in 18-49 (0.6 vs. 0.5 from 8-10 p.m. on Saturday, Aug. 15, 2015) and +22% in total viewers (2.9 million vs. 2.4 million). From its first half-hour to its fourth, the gymnastics coverage grew by +0.2 of a point or +40% in 18-49 (0.5 to 0.7) and +13% in total viewers (2.8 million to 3.2 million).
An encore telecast of “American Ninja Warrior” (0.6/2 in 18-49, 2.5 million viewers overall from 9-11 p.m. ET) maintained its 18-49 rating versus its week-ago rebroadcast in this same slot (0.6 vs. 0.6).
“NBC NIGHTLY NEWS WITH LESTER HOLT” TOPS COMPETITION IN KEY DEMO FOR 61 STRAIGHT WEEKS
Delivers Largest Key Demo Win Over ABC in 7 Weeks
Grows Week-To-Week in Both Demos
Ranks #1 in A18-49 for 106 of Last 107 Weeks
Grows Week-To-Week in Both Demos
Ranks #1 in A18-49 for 106 of Last 107 Weeks
NEW YORK (August 22, 2017) – “NBC Nightly News with Lester Holt” won the key demo for the week of August 14th, marking its 61st straight week at #1.
The broadcast continues its dominance in the key demo averaging 1.8 million A25-54 viewers, leading “ABC World News Tonight” by +126,000 viewers (+8%) and “CBS Evening News” by +487,000 viewers (+37%). Nightly News grew week-over-week by 6 percent in the demo most valued by news advertisers, reaching a 19-week high and posting its largest A25-54 lead over ABC in seven weeks and biggest margin over CBS in 21 weeks. Nightly News’ A25-54 viewership was up the most week-over-week compared to the competition.
For the week, Nightly News averaged 1.3 million A18-49 viewers, topping ABC by +122,000 viewers (+10%) and CBS by +419,000 viewers (+48%). Among A18-49 viewers, Nightly News grew 8 percent week-over-week, reaching an 11-week high and has won 106 of the last 107 weeks. Nightly News’ A18-49 viewership was up the most week-over-week compared to the competition.
7.5 million total viewers tuned in to Nightly News for the week of August 14, leading CBS Evening News by +1.6 million (+27%).
Nightly News remains the #1 evening newscast this season in the key demo, delivering its largest demo lead over CBS in three seasons.
Weekly Highlights:
- Nightly News averaged 1.8 million A25-54 viewers, outperforming ABC by +126,000 viewers (+8%) and CBS by +487,000 (+37%).
- Nightly News has ranked #1 in A25-54 for 61 consecutive weeks.
- Nightly News posted its largest key demo lead over ABC in seven weeks and biggest margin over CBS in 21 weeks.
- Nightly News’ A25-54 viewership was up the most week-over-week compared to the competition, reaching 19-week highs.
- Nightly News averaged 1.3 million A18-49 viewers, topping ABC by +122,000 (+10%) and CBS by +419,000 (+48%).
- Among A18-49 viewers, Nightly News has won 106 of the last 107 weeks.
- Nightly News’ A18-49 viewership was up the most week-over-week compared to the competition, reaching 11-week highs.
- Nightly News averaged 7.5 million total viewers, leading CBS Evening News by +1.6 million (+27%).
Season Highlights:
- Nightly News is the #1 evening newscast this season in A25-54 and A18-49, leading its competition by double digits.
- Nightly News holds its largest demo advantages over CBS in three seasons.
Week of August 14 – August 18, 2017:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 7.484 | 1.49 | 1.796 | 1.01 | 1.291 |
| CBS | 5.874 | 1.09 | 1.309 | 0.68 | 0.872 |
| ABC | 7.886 | 1.39 | 1.670 | 0.91 | 1.169 |
# # #
ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
“NBC Nightly News with Lester Holt” is America’s most-watched evening newscast, going beyond the day’s headlines to uncover stories of how people’s lives are affected by the world around them. “NBC Nightly News” reaches over 24 million people every week through its broadcast and millions more through NBCNews.com, the “Nightly News” app, and social media platforms. Lester Holt is the anchor and Sam Singal is the executive producer.
ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
“NBC Nightly News with Lester Holt” is America’s most-watched evening newscast, going beyond the day’s headlines to uncover stories of how people’s lives are affected by the world around them. “NBC Nightly News” reaches over 24 million people every week through its broadcast and millions more through NBCNews.com, the “Nightly News” app, and social media platforms. Lester Holt is the anchor and Sam Singal is the executive producer.
TODAY’ IS #1 IN DEMO
TODAY Tops GMA in the Key Demo for 86 Straight Weeks, Best Streak in More Than 4 Years
TODAY Posts Best Total Viewer Delivery in 8 Weeks
TODAY Delivers 5 Straight Weeks of Total Viewer Growth
TODAY Posts Best Total Viewer Delivery in 8 Weeks
TODAY Delivers 5 Straight Weeks of Total Viewer Growth
NEW YORK – August 22, 2017 – NBC News’ TODAY was the number-one morning show topping ABC’s “Good Morning America” yet again in the key demo A25-54 for the week. TODAY has now won 102 of the last 103 weeks in the key demo (86 straight weeks), its best streak in more than four years. TODAY has delivered five straight weeks of total viewer growth resulting in its best total viewer delivery in eight weeks.
Note: Year-to year numbers are compared to last year’s Rio Olympics.
TODAY HIGHLIGHTS:
| Net | HH Rtg | HH Shr | P2+ Imps | P18-49 Rtg | P18-49 Imps | P25-54 Rtg | P25-54 Imps |
| TODAY | 2.77 | 12 | 3827 | 0.78 | 997 | 1.13 | 1360 |
| CBS THIS MORNING | 2.37 | 10 | 3273 | 0.47 | 603 | 0.71 | 849 |
| GOOD MORNING AMERICA | 2.94 | 13 | 3987 | 0.71 | 908 | 1.08 | 1304 |
TODAY posted its biggest P2+ delivery in 8 weeks
TODAY averaged 1.360 million A25-54 viewers, leading GMA by +56,000 (+4%) and CBS This Morning by +511,000 (+60%)
- TODAY has ranked #1 among A25-54 viewers for 86 consecutive weeks (best streak in over four years) and 102 of the last 103 weeks
- TODAY delivered a 1.13 A25-54 rating, +0.05 points ahead of GMA and +0.42 points more than CBS
TODAY averaged 997,000 A18-49 viewers, +89,000 (+10%) more than GMA and +394,000 (+65%) higher than CBS
- Among A18-49 viewers, TODAY has now posted 106 consecutive wins and has been #1 in 112 of the last 114 weeks and 123 of the last 127 weeks
- TODAY’s 0.78 A18-49 rating led GMA by +0.07 points and CBS by +0.31 points
TODAY averaged 3.827 million total viewers, leading CBS This Morning by +554,000 (+17%)
- TODAY posted its fifth consecutive week of total viewer growth, hitting its biggest delivery since the week of 6/19/2017 (an eight-week high)
- Week-to-week, TODAY added +26,000 total viewers
Season-to-date:
TODAY ranks #1 among A25-54 viewers and A18-49 viewers
- Season-to-date, TODAY leads GMA by +13% (+187,000) among A25-54 viewers and +17% (+177,000) among A18-49 viewers
TODAY DIGITAL HIGHLIGHTS:
TODAY reached more consumers than GMA on Yahoo with over 33.8 million unique visitors turning to TODAY.com in July for exclusive interviews and the latest lifestyle, parenting and entertainment news, according to recent data from comScore. For 43 consecutive months (52 out of the last 53), TODAY.com has reached more mobile consumers than GMA on Yahoo. TODAY.com has gone from parity in mobile unique visitors in September 2013 to delivering more than 3.0x GMA on Yahoo’s mobile visitor number in July 2017.
TODAY reached more consumers than GMA on Yahoo with over 33.8 million unique visitors turning to TODAY.com in July for exclusive interviews and the latest lifestyle, parenting and entertainment news, according to recent data from comScore. For 43 consecutive months (52 out of the last 53), TODAY.com has reached more mobile consumers than GMA on Yahoo. TODAY.com has gone from parity in mobile unique visitors in September 2013 to delivering more than 3.0x GMA on Yahoo’s mobile visitor number in July 2017.
‘TONIGHT SHOW’ WINS THE WEEK OF AUG. 14-18 IN EVERY KEY DEMOGRAPHIC
Jimmy Fallon Generates a +34% Margin of Victory in Adults 18-49, At 12:35 a.m. ET, Seth Meyers Triumphs in All Key Ratings Measures
NEW YORK — Aug. 22, 2017 — “The Tonight Show Starring Jimmy Fallon” has won the late-night ratings week of Aug. 14-18 versus its ABC and CBS time-period competition in every key demographic – adults, men and women 18-34; adults, men and women 18-49; and adults, men and women 25-54 -- according to “live plus same day” results from Nielsen Media Research.
For the week, “Tonight” generated a +34% margin of victory in adult 18-49 rating versus CBS’ “The Late Show with Stephen Colbert,” averaging a 0.63 rating in adults 18-49 versus Colbert’s 0.47.
At 12:35 a.m. ET last week, “Late Night with Seth Meyers” finished #1 in the timeslot versus CBS’ “The Late Late Show with James Corden” in all key ratings categories, and in their head-to-head half-hour from 12:30 to 1 a.m. ET, “Late Night” beat ABC’s “Nightline” in every key measure.
Meyers’ generated a +55% margin of victory versus “Late Late Show” for the week in adults 18-49, with a 0.34 rating average versus a 0.22.
LATE-NIGHT WEEKLY AVERAGES
(According to in-home viewing figures from Nielsen Media Research for the week of Aug. 14-18. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
ADULTS 18-49
(According to in-home viewing figures from Nielsen Media Research for the week of Aug. 14-18. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.63 rating, 4 share
CBS “Late Show,” 0.47/3
ABC “Kimmel,” 0.43/3 *
NBC “Tonight” 0.63 rating, 4 share
CBS “Late Show,” 0.47/3
ABC “Kimmel,” 0.43/3 *
12:35-1:05 a.m. ET
ABC “Nightline,” 0.28/2
ABC “Nightline,” 0.28/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.34/3 *
CBS “Late Late Show,” 0.22/2 *
NBC “Late Night,” 0.34/3 *
CBS “Late Late Show,” 0.22/2 *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.21/2 (R)
NBC “Last Call,” 0.21/2 (R)
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.384 million viewers
CBS “Late Show,” 3.150 million viewers
ABC “Kimmel,” 1.855 million viewers *
NBC “Tonight,” 2.384 million viewers
CBS “Late Show,” 3.150 million viewers
ABC “Kimmel,” 1.855 million viewers *
12:35-1:05 a.m. ET
ABC “Nightline,” 1.209 million viewers
ABC “Nightline,” 1.209 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.294 million viewers *
CBS “The Late Late Show,” 1.157 million viewers *
NBC “Late Night,” 1.294 million viewers *
CBS “The Late Late Show,” 1.157 million viewers *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.716 million viewers (R)
NBC “Last Call,” 0.716 million viewers (R)
* Friday’s “Kimmel,” “Late Night” and “Late Late Show” were encores. Tuesday’s “Kimmel” is excluded from these average.
SEASON AVERAGES
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.78 rating, 4 share
CBS “Late Show,” 0.58/3
ABC “Kimmel,” 0.48/3
NBC “Tonight” 0.78 rating, 4 share
CBS “Late Show,” 0.58/3
ABC “Kimmel,” 0.48/3
12:35-1:05 a.m. ET
ABC “Nightline,” 0.31/2
ABC “Nightline,” 0.31/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.40/3
CBS “The Late Late Show,” 0.29/2
NBC “Late Night,” 0.40/3
CBS “The Late Late Show,” 0.29/2
1:35-2:05 a.m. ET
NBC “Last Call,” 0.24/2
NBC “Last Call,” 0.24/2
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 3.027 million viewers
CBS “Late Show,” 3.300 million viewers
ABC “Kimmel,” 2.166 million viewers
NBC “Tonight,” 3.027 million viewers
CBS “Late Show,” 3.300 million viewers
ABC “Kimmel,” 2.166 million viewers
12:35-1:05 a.m. ET
ABC “Nightline,” 1.407 million viewers
ABC “Nightline,” 1.407 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.513 million viewers
CBS “The Late Late Show,” 1.312 million viewers
NBC “Late Night,” 1.513 million viewers
CBS “The Late Late Show,” 1.312 million viewers
1:35-2:05 a.m. ET
NBC “Last Call,” 0.803 million viewers
NBC “Last Call,” 0.803 million viewers
SELECTED CABLE RESULTS, WEEK OF AUG. 14-18
NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” preempted
TBS, 11 p.m.-midnight, “Conan,” 0.19
TBS, 11 p.m.-midnight, “Conan,” 0.19
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.59
Adult Swim, 12:30-1:30 a.m. ET, 0.45
Adult Swim, 12:30-1:30 a.m. ET, 0.45
Each adult 18-49 rating point equals 1.28 million viewers.
TOTAL VIEWERS
Comedy Central, 11-11:30 p.m., “The Daily Show,” preempted
TBS, 11 p.m.-midnight, “Conan,” 0.428 million
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.201 million
Adult Swim, 12:30-1:30 a.m. ET, 0.908 million
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.201 million
Adult Swim, 12:30-1:30 a.m. ET, 0.908 million
“NBC NIGHTLY NEWS WITH LESTER HOLT” IS #1 IN KEY DEMO FOR THE 60TH CONSECUTIVE WEEK
Delivers Largest A25-54 Audience in Eight Weeks Grows Week-Over-Week in Key Demo Ranks #1 in A18-49 for 105 of Last 106 Weeks
NEW YORK (August 15, 2017) – “NBC Nightly News with Lester Holt” won the key demo for the week of August 7th, marking its 60th straight week at #1.
The broadcast continues to dominate with viewers most valued by news advertisers, averaging 1.695 million A25-54 viewers. The broadcast led “ABC World News Tonight” by +77,000 viewers (+5 percent) and “CBS Evening News” by +433,000 viewers (+34 percent). Nightly News grew week-over-week by 3 percent in the key demo, posting its largest A25-54 audience in eight weeks.
For the week, Nightly News averaged 1.199 million A18-49 viewers, outperforming ABC by +90,000 viewers (+8 percent) and CBS by +354,000 viewers (+42 percent). Among A18-49 viewers, Nightly News has won 105 of the last 106 weeks.
7.588 million total viewers tuned into Nightly News on average for the week of August 7, leading CBS by +1.808 million (+31 percent).
Nightly News remains the #1 evening newscast this season in the key demo, delivering its largest demo lead over CBS in three seasons.
Weekly Highlights:
- Nightly News averaged 1.695 million A25-54 viewers, outperforming ABC by +77,000 viewers (+5%) and CBS by +433,000 (+34%).
- Nightly News has ranked #1 in A25-54 for 60 consecutive weeks.
- Nightly News averaged 1.199 million A18-49 viewers, topping ABC by +90,000 (+8%) and CBS by +354,000 (+42%).
- Among A18-49 viewers, Nightly News has won 105 of the last 106 weeks.
- Nightly News averaged 7.588 million total viewers, leading CBS Evening News by +1.808 million (+31%).
Season Highlights:
- Nightly News is the #1 evening newscast this season in A25-54 and A18-49, leading its competition by double digits.
- Nightly News holds its largest demo advantages over CBS in three seasons.
Week of August 7 – August 11, 2017:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 7588 | 1.41 | 1695 | 0.93 | 1199 |
| CBS | 5780 | 1.05 | 1262 | 0.66 | 845 |
| ABC | 7836 | 1.35 | 1618 | 0.86 | 1109 |
‘TONIGHT SHOW’ WINS THE WEEK OF AUG. 7-11 WITH ITS TOP 18-49 RATING IN SEVEN WEEKS, FINISHES #1 IN EVERY KEY DEMOGRAPHIC
It’s Jimmy Fallon’s Top-Rated Week in Adults 18-49 Since June 19-23, Seth Meyers Earns an Eight-Week High in 18-49, Wins In All Key Measures
NEW YORK — Aug. 15, 2017 — Delivering his top averages since June, “The Tonight Show Starring Jimmy Fallon” has finished #1 for the late-night ratings week of Aug. 7-11 versus its ABC and CBS time-period competition in every key demographic – adults, men and women 18-34; adults, men and women 18-49; and adults, men and women 25-54 -- according to “live plus same day” results from Nielsen Media Research.
Fallon generated a seven-week high in 18-49, a six-week high in total viewers and his most competitive finishes versus a first-run week of “The Late Show with Stephen Colbert” since June.
Versus the prior week, “Tonight’s” 18-49 margin over Colbert grew from +20% (with a 0.60 rating vs. a 0.50 for the week of July 31-Aug. 4) to +54% (0.65 vs. 0.42), the biggest advantage for “Tonight” since a +62% win for the week of June 19-23 (0.68 vs. 0.42).
In total viewers, “Tonight” cut the “Late Show” margin week to week by 73%, finishing last week within 248,000 viewers of “Late Show” (2.477 million vs. 2.725 million) versus a 905,000 gap the prior week (2.309 million vs. 3.214 million for July 31-Aug. 4). It’s “Tonight’s” closest finish in total viewers versus a week of Colbert originals since a 183,000-viewer gap for the week of June 26-30.
For the week, “Tonight” scored its best weeklong average in adult 18-49 rating (0.65) since June 19-23 (0.68) and most-watched week (2.477 million viewers) since June 26-30 (2.546 million).
At 12:35 a.m. ET last week, “Late Night with Seth Meyers” generated its highest 18-49 rating (0.37) in eight weeks (since the week of June 12-16, 0.38) and best total-viewer result (1.346 million) in six weeks (since June 26-30, 1.314 million).
Meyers finished #1 in the timeslot versus CBS’ “The Late Late Show with James Corden” in all key categories, and in their head-to-head half-hour from 12:30 to 1 a.m. ET, “Late Night” beat ABC’s “Nightline” in every key measure.
At 1:35 a.m. ET, encore telecasts of “Last Call with Carson Daly” generated the show’s best 18-49 average (0.22) in 12 weeks (since a 0.24 for the week of May 15-19) and top total-viewer tally (754,000) in eight weeks (since 758,000 for the week of June 12-16).
LATE-NIGHT WEEKLY AVERAGES
(According to in-home viewing figures from Nielsen Media Research for the week of Aug. 7-11. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
ADULTS 18-49
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.65 rating, 4 share
CBS “Late Show,” 0.42/3
ABC “Kimmel,” 0.43/3 *
NBC “Tonight” 0.65 rating, 4 share
CBS “Late Show,” 0.42/3
ABC “Kimmel,” 0.43/3 *
12:35-1:05 a.m. ET
ABC “Nightline,” 0.26/2
ABC “Nightline,” 0.26/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.37/3 *
CBS “Late Late Show,” 0.22/2 *
NBC “Late Night,” 0.37/3 *
CBS “Late Late Show,” 0.22/2 *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.23/2 (R)
NBC “Last Call,” 0.23/2 (R)
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.477 million viewers
CBS “Late Show,” 2.725 million viewers
ABC “Kimmel,” 2.087 million viewers *
NBC “Tonight,” 2.477 million viewers
CBS “Late Show,” 2.725 million viewers
ABC “Kimmel,” 2.087 million viewers *
12:35-1:05 a.m. ET
ABC “Nightline,” 1.267 million viewers
ABC “Nightline,” 1.267 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.346 million viewers *
CBS “The Late Late Show,” 1.093 million viewers *
NBC “Late Night,” 1.346 million viewers *
CBS “The Late Late Show,” 1.093 million viewers *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.754 million viewers (R)
NBC “Last Call,” 0.754 million viewers (R)
* Friday’s “Kimmel,” “Late Night” and “Late Late Show” were encores. Tuesday’s “Kimmel” is excluded from these average, as are the Thursday and Friday “Late Late Shows,” which were delayed by PGA Golf reports.
SEASON AVERAGES
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.78 rating, 4 share
CBS “Late Show,” 0.58/3
ABC “Kimmel,” 0.48/3
NBC “Tonight” 0.78 rating, 4 share
CBS “Late Show,” 0.58/3
ABC “Kimmel,” 0.48/3
12:35-1:05 a.m. ET
ABC “Nightline,” 0.31/2
ABC “Nightline,” 0.31/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.40/3
CBS “The Late Late Show,” 0.29/2
NBC “Late Night,” 0.40/3
CBS “The Late Late Show,” 0.29/2
1:35-2:05 a.m. ET
NBC “Last Call,” 0.24/2
NBC “Last Call,” 0.24/2
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 3.038 million viewers
CBS “Late Show,” 3.286 million viewers
ABC “Kimmel,” 2.170 million viewers
NBC “Tonight,” 3.038 million viewers
CBS “Late Show,” 3.286 million viewers
ABC “Kimmel,” 2.170 million viewers
12:35-1:05 a.m. ET
ABC “Nightline,” 1.410 million viewers
ABC “Nightline,” 1.410 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.515 million viewers
CBS “The Late Late Show,” 1.314 million viewers
NBC “Late Night,” 1.515 million viewers
CBS “The Late Late Show,” 1.314 million viewers
1:35-2:05 a.m. ET
NBC “Last Call,” 0.805 million viewers
NBC “Last Call,” 0.805 million viewers
SELECTED CABLE RESULTS, WEEK OF AUG. 7-11
NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.22 (R)
TBS, 11 p.m.-midnight, “Conan,” 0.20
TBS, 11 p.m.-midnight, “Conan,” 0.20
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.58
Adult Swim, 12:30-1:30 a.m. ET, 0.43
Adult Swim, 12:30-1:30 a.m. ET, 0.43
Each adult 18-49 rating point equals 1.28 million viewers.
TOTAL VIEWERS
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.738 million (R)
TBS, 11 p.m.-midnight, “Conan,” 0.478 million
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.176 million
Adult Swim, 12:30-1:30 a.m. ET, 0.877 million
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.176 million
Adult Swim, 12:30-1:30 a.m. ET, 0.877 million
‘TODAY’ WINS DEMO, GROWS LEAD
TODAY Tops GMA in the Key Demo for 85 Straight Weeks, Best Streak in More Than 4 Years TODAY Delivers 8-Week Highs in All Demos and Biggest Week-to-Week Growth Across the Board TODAY Posts Largest Demo Lead in 6 Weeks and Narrowest Total Viewer Gap with GMA in 7 Months TODAY’s Demo Wins Over GMA Have Reached 5-Year Highs, Season to Date TODAY Grows Its Key Demo Advantage Over GMA Vs. Last Season
NEW YORK – August 15, 2017 – NBC News’ TODAY was the number-one morning show topping ABC’s “Good Morning America” yet again in the key demo A25-54 for the week. TODAY has now won 101 of the last 102 weeks in the key demo (85 straight weeks), its best streak in more than four years. Of the morning news shows, TODAY delivered the biggest week-to-week growth across the board posting eight-week highs among A25-54 and A18-49. TODAY also had its best key demo delivery in eight weeks and widest advantages over GMA in six weeks. TODAY posted its best total viewer delivery in seven weeks, and its closest total viewer gap with GMA in seven months, since January.
TODAY’s A25-54 and A18-49 wins over GMA have reached five-year highs, and TODAY has increased its A25-54 advantage over GMA by 8% versus last season.
Note: Year-to year numbers are compared to last year’s Rio Olympics.
TODAY HIGHLIGHTS:
| Net | HH Rtg | HH Shr | P2+ Imps | P18-49 Rtg | P18-49 Imps | P25-54 Rtg | P25-54 Imps |
| TODAY | 2.72 | 12 | 3,800 | 0.80 | 1,027 | 1.16 | 1,392 |
| CBS THIS MORNING | 2.33 | 10 | 3,220 | 0.45 | 577 | 0.69 | 825 |
| GOOD MORNING AMERICA | 2.86 | 12 | 3,893 | 0.67 | 863 | 1.03 | 1,234 |
TODAY posted the biggest week-to-week growth across-the-board: 8-week highs among A25-54 and A18-49 demo viewers
Biggest P2+ delivery in 7 weeks, closest P2+ gap to GMA since January
TODAY averaged 1.392 million A25-54 viewers, leading GMA by +158,000 (+13%) and CBS This Morning by +567,000 (+69%)
- TODAY has ranked #1 among A25-54 viewers for 85 consecutive weeks (best streak in over four years) and 101 of the last 102 weeks
- TODAY delivered its best A25-54 delivery since the week of 6/12/2017 and widest advantages over GMA in six weeks (6/26/2017) and CBS in seven weeks (6/19/2017)
- Week-to-week, TODAY gained +79,000 A25-54 viewers, more than doubled its advantage over GMA (114%, +158,000 vs. +74,000 prior week), and increased its demo lead over CBS by 11% (+567,000 vs. +510,000 prior week)
TODAY averaged 1.027 million A18-49 viewers, +164,000 (+19%) more than GMA and +450,000 (+78%) higher than CBS
- Among A18-49 viewers, TODAY has now posted 105 consecutive wins and has been #1 in 111 of the last 113 weeks and 122 of the last 126 weeks
- TODAY delivered its best A18-49 delivery since the week of 6/12/2017 and its widest advantages over GMA in six weeks (6/26/2017) and CBS in seven weeks (6/19/2017)
- Versus prior week, TODAY was the only broadcast to gain A18-49 viewers (+49,000, or +5%) and widened its leads over both GMA (by 55%) and CBS (by 12%)
- TODAY’s 0.80 A18-49 rating led GMA by +0.13 points and CBS by +0.35 points
TODAY averaged 3.800 million total viewers, leading CBS This Morning by +580,000 (+18%)
- TODAY delivered it biggest total viewer average since the week of 6/19/2017 and closest margin to GMA since January (week of 1/9/2017)
- Week-to-week, TODAY added +105,000 total viewers and reduced the total viewer gap vs. GMA by 63% (-93,000 vs. -248,000 prior week)
Season-to-date:
TODAY ranks #1 among A25-54 viewers and A18-49 viewers
- TODAY’s A25-54 lead over GMA is at a five-year high.
- TODAY has increased its A25-54 advantage over GMA by 8% vs. last season.
TODAY DIGITAL HIGHLIGHTS:
TODAY reached more consumers than GMA on Yahoo with over 33.8 million unique visitors turning to TODAY.com in July for exclusive interviews and the latest lifestyle, parenting and entertainment news, according to recent data from comScore. For 43 consecutive months (52 out of the last 53), TODAY.com has reached more mobile consumers than GMA on Yahoo. TODAY.com has gone from parity in mobile unique visitors in September 2013 to delivering more than 3.0x GMA on Yahoo’s mobile visitor number in July 2017.
TODAY reached more consumers than GMA on Yahoo with over 33.8 million unique visitors turning to TODAY.com in July for exclusive interviews and the latest lifestyle, parenting and entertainment news, according to recent data from comScore. For 43 consecutive months (52 out of the last 53), TODAY.com has reached more mobile consumers than GMA on Yahoo. TODAY.com has gone from parity in mobile unique visitors in September 2013 to delivering more than 3.0x GMA on Yahoo’s mobile visitor number in July 2017.
NBC TAKES THE RATINGS WEEK OF AUG. 7-13 WITH 5 OF THE TOP 9 PRIMETIME SHOWS ON THE BIG 4 IN 18-49
Two Editions of “America’s Got Talent,” “World of Dance,” “American Ninja Warrior” & “Saturday Night Live: Weekend Update” All Rank Among the Week’s Nine Highest-Rated Primetime Shows on ABC, CBS, NBC or Fox
NBC Has Claimed 12 Straight Weeks as the #1 Net in Both 18-49 and 25-54 When Counting Entertainment Programs Only; Has Taken 11 of 12 in Total Viewers
Season to Date, NBC Ranks #1 in Adults 18-49 by +19% Over CBS and Super Bowl-Boosted Fox
On Monday, "Ninja" Matches Its Season High, "Midnight, Texas" Earns the Top Week 3 Drama Rating of the Summer to Date, Despite Special "Bachelorette" Finale Competition
L+3: “Midnight, Texas” Captures the Biggest L+3 Lifts of the Night on the Big 4 in 18-49 & Total Viewers
On Tuesday, the "World of Dance" Finale Matches the Show's Top Rating Since Its Series Debut in May, While "Talent" Ranks #1 for the Night in Every Key Measure
L+3: “Talent” Generates Tuesday’s Best L+3 Lifts in 18-49 Rating and Total Viewers, “World of Dance” Gets the Top Lift on the Big 4 in 18-49 Percentage
NBC Wins Wednesday in 18-49 & Total Viewers; "Talent" Recap Ranks #1 for the Night in Total Viewers; "Carmichael" Matches Its Top 18-49 Rating Since June 21
Thursday’s Debut of "SNL: Weekend Update" Ranks as the #2 Show of the Night in 18-49, Grows +71% Vs. Its Lead-In
L+3: “The Night Shift” Earns Thursday’s Biggest L+3 Lift on the Big 4 in 18-49 Percentage
NBC Wins Friday Among the Big 4 in 18-49 with a “Dateline” Encore Ranking as the #1 Show of the Night on Those Nets, It’s the 13th Straight Friday NBC Has Finished #1 or Tied for #1 Excluding Sports
L+3: The Prior Friday’s “Dateline” Generates the Night’s Biggest L+3 Lifts on the Big 4 in 18-49 Percentage & Total Viewers
UNIVERSAL CITY, Calif. — Aug. 15, 2017 — NBC has scored a convincing win for the ratings week of Aug. 7-13 among the Big 4 networks in the key demographic of adults 18-49, as well as total viewers, led by five of the week’s top nine 18-49 ratings among Big 4 primetime shows generated by two editions of “America’s Got Talent” plus the season finale of “World of Dance,” “American Ninja Warrior” and the season debut of “Saturday Night Live: Weekend Update,” according to “live plus same day” figures from Nielsen Media Research.
This is NBC’s eighth straight weekly win in 18-49 and the network has taken seven of eight in total viewers.
Counting just entertainment programming, NBC won the week in both adults 18-49 and adults 25-54, marking the 11th straight week NBC has finished as the #1 network in entertainment programming (excluding live news and sports) in 18-49 and 25-54. In total viewers, NBC also ranked #1 and has won 10 of the last 11 weeks in entertainment-program ratings.
“America’s Got Talent” paced the week with the highest primetime results on broadcast television in adults 18-49, total viewers, adults 25-54, kids 2-11 and teens 12-17. “World of Dance” finished #2 on those rankers behind only “Talent” in total viewers, adults 25-54 and teens 12-17. “Talent” has been the #1 entertainment show of the week on broadcast TV every week it’s aired this summer in both 18-49 and total viewers.
Finishing among the nine top-rated primetime shows on the Big 4 networks last week were: “America’s Got Talent” (#1), “World of Dance” (tied for #3), “American Ninja Warrior” (#7), Wednesday’s “Talent” recap (#8) and Thursday’s season debut of “Saturday Night Live: Weekend Update” (#9).
Other top-rated NBC telecasts of the week included “Midnight, Texas” (tied for #14), “The Carmichael Show” (tied for #18), “The Wall” (tied for #18) and “Dateline NBC” (tied for #18).
Season to date, NBC ranks #1 in adults 18-49, with a +19% margin over Fox, despite Fox’s boosts from the Super Bowl and last fall’s seven-game Cubs-Indians World Series. NBC also ranks #1 or tied for #1 for the season among ABC, CBS, NBC and Fox in adults, men and women 25-54; men and women 18-49; adults 18-34 and women 18-34.
Counting only entertainment programs season to date (excluding live news and sports), NBC ranks #1 among the Big 4 networks in adults 18-49 and is also #1 or tied for #1 in adults 25-54, adults 18-34, men 18-49 and all key adult-female demos.
Week 47 Averages
Adult 18-49 Rating, “L+SD,” Aug. 7-13
NBC…1.0
ABC…0.8
CBS…0.7
Fox…0.5
CW…0.2
Total Viewers
NBC…4.9 million
CBS…4.0 million
ABC…3.9 million
Fox…1.7 million
CW…0.9 million
Season to Date, All Programs
Adult 18-49 Rating, “Most Current”
NBC…1.9
Fox…1.6
CBS…1.5
ABC…1.5
CW…0.6
Total Viewers
CBS…8.5 million
NBC…7.5 million
ABC…5.9 million
Fox…5.0 million
CW…1.7 million
Season to Date, Entertainment Programs Only
Adult 18-49 Rating, “Most Current”
Excludes Live News & Sports
NBC…1.6
ABC…1.5
CBS…1.4
Fox…1.2
CW…0.6
NBC highlights for the week of Aug. 7-13:
Monday
“American Ninja Warrior” (1.5/6 in 18-49, 6.2 million viewers overall from 8-10 p.m. ET) matched its season high in 18-49 and set a new season high in total viewers despite this week’s competition from ABC’s season finale of “The Bachelorette.” Week to week, “Ninja” grew +7% in 18-49 (1.5 vs. 1.4) and +5% in total viewers (6.2 million vs. 5.9 million).
“Live Plus Three Day” Ratings: “Ninja” grew by +15% in 18-49 (from a 1.51 rating to a 1.73) and +684,000 viewers overall (6.2 million to 6.9 million) going from “live plus same day” Nielsens to L+3.
“Live Plus Seven Day” Ratings: “American Ninja Warrior” has grown by +23% in 18-49 rating so far this summer going from L+SD to L+7 (from a 1.42 to a 1.75) and +1.0 million viewers overall (5.7 million to 6.7 million).
Upscale: “Ninja” is delivering a strong upscale audience, indexing at a 122 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes, “most current” including L+3).
“Midnight, Texas” (0.8/3 in 18-49, 3.1 million viewers overall from 10-11 p.m. ET) maintained 100% week to week in adults 18-49 (0.8 vs. 0.8) and remained within 0.1 of the show’s premiere rating (0.9 on July 24), despite special competition this week from ABC’s “Bachelorette” season finale, which tripled the prior Monday’s ABC rating in the slot (2.1 vs. 0.7 for “To Tell the Truth”). The 0.8 is the top Week 3 rating for any new or returning summer drama on the Big 4 networks in 18-49 so far this summer, giving “Midnight” the highest Week 1, Week 2 and Week 3 ratings for any new or returning summer drama on the Big 4 networks in 18-49. L+3: “Midnight, Texas” grew by +56% in 18-49 (0.77 to 1.20) and +1.2 million viewers overall (3.1 million to 4.3 million) going from L+SD to L+3, for the biggest L+3 lifts of the night on the Big 4 in 18-49 rating and percentage, as well as total viewers.
Tuesday
NBC won Tuesday night, beating the ABC-CBS-Fox competition combined in 18-49, total viewers and every other key measure.
“America’s Got Talent” (2.7/11 in 18-49, 13.3 million viewers overall from 8-10:01 p.m. ET) was the #1 show of the night on the Big 4 networks in 18-49, total viewers and all other key categories. The Aug. 8 “Talent” maintained 96% of the prior week’s season high in 18-49 (2.7 vs. 2.8) and 99.9% of the previous week’s season high in total viewers (13.316 million vs. 13.327 million). L+3: “Talent” increased by +25% in 18-49 (2.74 to 3.42) and +2.3 million viewers overall (13.3 million to 15.6 million) going from L+SD to L+3 Nielsens. The increases of +0.68 of a rating point and +2.3 million viewers overall were the night’s biggest L+3 lifts in 18-49 rating and total viewers. L+7: “Talent” is growing by +36% this season in 18-49 rating (from a 2.58 to a 3.51) and +3.4 million viewers overall (12.6 million to 16.0 million) going from L+SD to L+7.
The Season 1 finale of “World of Dance” (1.9/8 in 18-49, 8.0 million viewers overall from 10:01-11 p.m. ET) equaled the show’s highest 18-49 rating since its series premiere on May 30 (2.4) and delivered the show’s most-watched episode since June 13 (8.039 million). “World” grew +12% week to week in 18-49 (1.9 vs. 1.7) and +1.0 million persons or +14% in total viewers (8.0 million vs. 7.0 million) and beat the timeslot’s ABC-CBS competition combined in all key measures. “World” ranked as the #2 show of the night on the Big 4 in every key measure, behind only “Talent.” L+3: “World” grew +31% in 18-49 (1.91 to 2.51) and +1.9 million viewers overall (8.0 million to 9.9 million) going from L+SD to L+3. The +31% increase is the night’s biggest L+3 lift on the Big 4 in 18-49 percentage). L+7: In its first seasons, “World of Dance” has increased by +41% in 18-49 rating going from L+SD to L+7 (from a 1.84 to a 2.59) and +2.4 million viewers overall (7.8 million to 10.2 million).
Wednesday
NBC won the night in adults, men and women 18-49; adults, men and women 25-54; and total viewers. It’s NBC’s first Wednesday win in 18-49 in five months, since a “Chicago” crossover event on March 1, and first Wednesday total-viewer win in seven weeks, since June 21.
An encore “Road to the Finals” recap episode of “America’s Got Talent” (1.3/6 in 18-49, 7.0 million viewers overall from 8-10 p.m. ET) ranked as the #1 show of the night in total viewers, won its two-hour 8-10 p.m. timeslot in 18-49 and total viewers. For its second hour from 9-10 p.m. ET, the “Talent” recap dominated the Big 4 competition, generating a +100% margin of victory among those nets in 18-49 (1.4 from 9-10 p.m. vs. a 0.7 for ABC’s second-place “The Story of Diana”).
“The Carmichael Show” (0.7/3 in 18-49, 2.8 million viewers overall from 10-10:30 p.m. ET):
equaled the show’s highest 18-49 rating since its June 21 (0.8), maintaining 100% of the prior week’s 9 p.m. original (0.8). L+3: “Carmichael” increased by +19% in 18-49 (0.68 to 0.81) and +439,000 viewers overall (2.8 million to 3.3 million) going from L+SD to L+3 Nielsens. L+7: “Carmichael” has grown by +25% this season in 18-49 rating (from a 0.73 to a 0.91) and +519,000 viewers overall (3.5 million to 4.1 million) going from L+SD to L+7.
A second telecast of “The Carmichael Show” (0.6/3 in 18-49, 2.4 million viewers overall from 10:30-11 p.m. ET) finished within 0.1 of a point of the prior half-hour’s telecast in adults 18-49 and retained a full 100% of its lead-in among millennial viewers (including adults 18-34, men 18-34 and women 18-34). L+3: The 10:30 “Carmichael” grew by +23% in 18-49 (0.62 to 0.76) and +451,000 viewers overall (2.4 million to 2.8 million) going from L+SD to L+3 Nielsens.
Thursday
“The Wall” (0.7/3 in 18-49, 4.2 million viewers overall from 8-9 p.m. ET) after being preempted the prior week and moving to a new timeslot this week, tied for #2 in the time period in 18-49 and finished #2 outright in total viewers. L+7: So far this season, “The Wall” has increased by +14% in 18-49 rating going from L+SD to L+7 (from a 1.29 to a 1.47) and +637,000 viewers overall (5.5 million to 6.2 million). Upscale: “The Wall” is generating a solid upscale audience so far this season, indexing at a 109 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).
The debut of “Saturday Night Live: Weekend Update” (1.2/5 in 18-49, 4.7 million viewers overall from 9-9:30 p.m. ET) is the #1 highest-rated premiere of a scripted series on the Big 4 networks so far this summer in 18-49. Thursday’s debut ranked as the #2 show of the night in 18-49, behind only CBS’ “Big Brother,” and built on its lead-in by +71% in 18-49 (with a 1.2 rating vs. a 0.7). “SNL: Weekend Update” grew +50% versus NBC’s average in the timeslot last summer in 18-49 (with a 1.2 rating vs. a 0.8, L+SD non-sports) and +1.8 million persons or +61% in total viewers (4.705 million vs. 2.917 million). L+3: “SNL: Weekend Update” increased by +35% in 18-49 (1.24 to 1.68) and +1.5 million viewers overall (4.7 million to 6.2 million) going from L+SD to L+3 Nielsens. Upscale: “SNL: Weekend Update” generated the most upscale audience of the night on the Big 4 networks, indexing at a 136 among adults 18-49 living in homes with $100K+ incomes (L+SD).
An encore telecast “Great News” averaged a 0.5/2 in 18-49 and 2.1 million viewers overall from 9:30-10 p.m. ET.
“The Night Shift” (0.5/2 in 18-49, 3.1 million viewers overall from 10-11 p.m. ET), after being preempted the prior week, ranked #2 in the time period among ABC, CBS and NBC in total viewers and tied for #2 in adults 25-54. Despite the 10 p.m. hour, “Night Shift” maintained or increased its rating from half-hour to half-hour in adults 18-49, adults 25-54 and total viewers. L+3: “The Night Shift” increased by +62% in 18-49 (0.50 to 0.81) and +1.5 million viewers overall (3.1 million to 4.6 million) going from L+SD to L+3 Nielsens, for the biggest lift of the night on the Big 4 in 18-49 percentage. L+7: “The Night Shift” is growing by +48% in 18-49 rating going from L+SD to L+7 (from a 0.71 to a 1.05) and +1.7 million viewers overall (4.2 million to 5.9 million).
Friday
NBC won Friday night among the Big 4 networks in adults 18-49. It’s the 13th straight Friday NBC has finished #1 or tied for #1 in 18-49 among ABC, CBS, NBC and Fox, excluding sports (excludes ABC’s NBA Finals coverage on June 9).
An encore telecast of “America’s Got Talent” (0.6/3 in 18-49, 3.3 million viewers overall from 8-10 p.m. ET) tied for the timeslot win among the Big 4 networks in adults 18-49 and tied as the #2 show of the night on ABC, CBS, NBC or Fox in behind only the night’s “Dateline NBC” rebroadcast.
A rebroadcast of “Dateline NBC” (0.7/3 in 18-49, 1.0 in adults 25-54, 3.6 million viewers overall from 10-11 p.m. ET) was the #1 telecast of the night on the Big 4 networks in adults 18-49 and tied for #1 in adults 25-54, and ranked #1 in the time period among ABC, CBS and NBC in 18-49 and tied as the #1 in 25-54. L+3: The prior Friday’s “Dateline” increased by +27% in 18-49 (0.73 to 0.93) and +821,000 viewers overall (3.7 million to 4.5 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lifts of the night on the Big 4 in 18-49 percentage and total viewers. L+7: Friday’s “Dateline” is growing by +33% this season in 18-49 rating (from a 0.92 to a 1.22) and +1.2 million viewers overall (4.7 million to 5.9 million) going from L+SD to L+7. Upscale: Friday’s “Dateline” is delivering a solid upscale audience, indexing at a 114 among adults 18-49 in $100K+ homes.
“NBC NIGHTLY NEWS WITH LESTER HOLT” WINS DEMO AGAIN, GROWS WEEK OVER WEEK
Nightly News Ranks #1 in A25-54 for 59 Straight Weeks The NBC News Broadcast Wins in A18-49 for 104 of Last 105 Weeks Nightly News Grows Week Over Week Across All Demos and Increases Lead Over ABC in Key Demo
NEW YORK (August 8, 2017) – “NBC Nightly News with Lester Holt” ranked #1 in the demo for the week of July 31, averaging 1.6 million A25-54 viewers, leading “ABC World News Tonight” by +109,000 viewers (+7%) and “CBS Evening News” by +447,000 viewers (+37%). Nightly News has now ranked #1 in A25-54 for 59 consecutive weeks. Furthermore, Nightly News grew across all demos week over week and improved its A25-54 lead over ABC compared to last week.
Nightly News averaged 1.2 million A18-49 viewers for the week, topping ABC by +114,000 viewers (+11%) and CBS by +381,000 viewers (+47%). Among the A18-49 demographic, Nightly News has won 104 of the last 105 weeks.
Nightly News averaged 7.4 million total viewers for the week of July 31, leading CBS Evening News by +1.7 million (+30%). Nightly News’ advantage over CBS was its best win in 25 weeks.
Nightly News holds its largest key demo lead over CBS in three seasons. Compared to last season, Nightly News’ demo lead over CBS is up +12%.
Nightly News ratings are based on four-day averages (Monday, Tuesday, Wednesday, Friday) due to the NFL Hall of Fame Game.
Weekly Highlights:
- Nightly News averaged 1.6 million A25-54 viewers, outperforming ABC by +109,000 viewers (+7%) and CBS by +447,000 (+37%).
- Nightly News has ranked #1 in A25-54 for 59 consecutive weeks.
- Nightly News averaged 1.2 million A18-49 viewers, topping ABC by +114,000 (+11%) and CBS by +381,000 (+47%).
- Among A18-49 viewers, Nightly News has won 104 of the last 105 weeks.
- Nightly News averaged 7.4 million total viewers, leading CBS Evening News by +1.7 million (+30%).
- Nightly News grew across all demos week over week.
- Nightly News improved its A25-54 lead over ABC compared to last week.
- Nightly News’ advantage over CBS was its best win in 25 weeks.
Season Highlights:
- Nightly News is the #1 evening newscast this season in A25-54 and A18-49.
- Nightly News holds its largest A25-54 advantages over CBS in three seasons.
- Compared to last season, Nightly News’ demo lead over CBS is up +12%.
Week of July 31 – August 4, 2017:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 7.417 | 1.37 | 1.647 | 0.93 | 1.197 |
| CBS | 5.708 | 1.00 | 1.200 | 0.64 | 0.816 |
| ABC | 7.689 | 1.28 | 1.538 | 0.84 | 1.083 |
# # #
ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
“NBC Nightly News with Lester Holt” is America’s most-watched evening newscast, going beyond the day’s headlines to uncover stories of how people’s lives are affected by the world around them. “NBC Nightly News” reaches over 24 million people every week through its broadcast and millions more through NBCNews.com, the “Nightly News” app, and social media platforms. Lester Holt is the anchor and Sam Singal is the executive producer.
ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
“NBC Nightly News with Lester Holt” is America’s most-watched evening newscast, going beyond the day’s headlines to uncover stories of how people’s lives are affected by the world around them. “NBC Nightly News” reaches over 24 million people every week through its broadcast and millions more through NBCNews.com, the “Nightly News” app, and social media platforms. Lester Holt is the anchor and Sam Singal is the executive producer.
‘TODAY’ WINS 100 WEEKS
TODAY Tops GMA in the Key Demo for 100 Weeks, Best Streak in More Than 4 Years TODAY Posts 5-Week Highs in Total Viewers and All Demos TODAY’s Demo Wins Over GMA Have Reached 5-Year Highs, Season to Date TODAY Cuts the Total Viewer Gap and Grows Its Key Demo Advantage Over GMA Vs. Last Season
NEW YORK – August 8, 2017 – NBC News’ TODAY was the number-one morning show topping ABC’s “Good Morning America” yet again in the key demo A25-54. TODAY has now won 100 of the last 101 weeks in the key demo (84 straight weeks), its best streak in more than four years. TODAY’s A25-54 and A18-49 wins over GMA have reached five-year highs and TODAY posted its highest averages in total viewers and all demos in five weeks. TODAY has also cut the total viewer gap with GMA by 10% season to date (-197,000 vs. -219,000 last season) and increased its A25-54 advantage over GMA by 19% versus last season.
TODAY HIGHLIGHTS:
| Net | HH Rtg | HH Shr | P2+ Imps | P18-49 Rtg | P18-49 Imps | P25-54 Rtg | P25-54 Imps |
| TODAY | 2.66 | 12 | 3,695 | 0.76 | 978 | 1.09 | 1,313 |
| CBS THIS MORNING | 2.29 | 10 | 3,168 | 0.45 | 577 | 0.67 | 803 |
| GOOD MORNING AMERICA | 2.92 | 13 | 3,943 | 0.68 | 872 | 1.03 | 1,239 |
TODAY posted multi-week highs in total viewers, A25-54, and A18-49 (best in five weeks)
For the week, TODAY averaged 1.313 million A25-54 viewers, leading GMA by +74,000 (+6%) and CBS by +510,000 (+63%)
- TODAY has ranked #1 among A25-54 viewers for 84 consecutive weeks (best streak in over four years) and 100 of the last 101 weeks
- TODAY delivered a 1.09 A25-54 rating, +0.06 points ahead of GMA and +0.42 points more than CBS
- TODAY added +35,000 A25-54 viewers versus prior week, improving its advantage over GMA by 54% (+74,000 vs. +48,000 prior week) and over CBS by 17% (+510,000 vs. +437,000 prior week
TODAY averaged 978,000 A18-49 viewers, +106,000 (+12%) more than GMA and +401,000 (+69%) higher than CBS
- TODAY increased +4% (+40,000) and increased its lead over both GMA (by 45%) and CBS (by 20%)
- TODAY’s 0.76 A18-49 rating led GMA by +0.08 points and CBS by +0.31 points
TODAY averaged 3.695 million total viewers, leading CBS This Morning by +527,000 (+17%)
- Compared to the prior week, TODAY gained +63,000 total viewers
- TODAY increased its total viewer lead over CBS by 28% week-to-week (+527,000 vs. +413,000 prior week)
Season-to-date:
TODAY ranks #1 among A25-54 viewers and A18-49 viewers
- TODAY’s A25-54 and A18-49 leads over GMA have reached five-year highs
- TODAY has increased its A25-54 advantage over GMA by 19% vs. last season while its A18-49 lead over GMA has improved by 4%
TODAY’s total viewer gap vs. GMA has been reduced by 10% (-197,000 vs. -219,000 last season)
TODAY DIGITAL HIGHLIGHTS:
TODAY reached more consumers than GMA on Yahoo with over 32.8 million unique visitors turning to TODAY.com in June for exclusive interviews and the latest lifestyle, parenting and entertainment news, according to recent data from comScore. For 42 consecutive months (51 out of the last 52), TODAY.com has reached more mobile consumers than GMA on Yahoo. TODAY.com has gone from parity in mobile unique visitors in September 2013 to delivering 3.0x GMA on Yahoo’s mobile visitor number in June 2017.
‘TONIGHT SHOW’ RANKS #1 FOR THE LATE-NIGHT WEEK OF JULY 31-AUG. 4 IN EVERY KEY DEMOGRAPHIC
It’s Jimmy Fallon’s Top-Rated Week in Adults 18-49 Since June 26-30, Seth Meyers Equals His Highest Week Since June 19-23
NEW YORK — Aug. 8, 2017 — “The Tonight Show Starring Jimmy Fallon” has finished #1 for the late-night ratings week of July 31-Aug. 4 versus its ABC and CBS time-period competition in every key demographic – adults, men and women 18-34; adults, men and women 18-49; and adults, men and women 25-54 (including a tie in men 18-34) -- according to “live plus same day” results from Nielsen Media Research.
For the week, “Tonight” scored its best weeklong average in adult 18-49 rating (0.60) since June 26-30 (0.63). Fallon generated a +20% margin of victory in adult 18-49 rating versus CBS’ “The Late Show with Stephen Colbert” (0.50 for the week) and a +62% win versus ABC’s “Jimmy Kimmel Live” (0.37).
At 12:35 a.m. ET last week, “Late Night with Seth Meyers” finished #1 in the timeslot versus CBS’ “The Late Late Show with James Corden” in all key categories, and in their head-to-head half-hour from 12:30 to 1 a.m. ET, “Late Night” beat ABC’s “Nightline” in every key measure.
Meyers’ 0.33 for the week equaled his highest 18-49 rating since June 19-23 (0.35).
At 1:35 a.m. ET, encore telecasts of “Last Call with Carson Daly” averaged a 0.21 rating in adults 18-49, to match that show’s high since the week of June 12-16 (0.22).
LATE-NIGHT WEEKLY AVERAGES
(According to in-home viewing figures from Nielsen Media Research for the week of July 31-Aug. 4. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
ADULTS 18-49
(According to in-home viewing figures from Nielsen Media Research for the week of July 31-Aug. 4. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.60 rating, 4 share
CBS “Late Show,” 0.50/3
ABC “Kimmel,” 0.37/2 *
NBC “Tonight” 0.60 rating, 4 share
CBS “Late Show,” 0.50/3
ABC “Kimmel,” 0.37/2 *
12:35-1:05 a.m. ET
ABC “Nightline,” 0.23/2
ABC “Nightline,” 0.23/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.33/3 *
CBS “Late Late Show,” 0.23/2 *
NBC “Late Night,” 0.33/3 *
CBS “Late Late Show,” 0.23/2 *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.21/2 (R)
NBC “Last Call,” 0.21/2 (R)
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.309 million viewers
CBS “Late Show,” 3.214 million viewers
ABC “Kimmel,” 1.733 million viewers *
NBC “Tonight,” 2.309 million viewers
CBS “Late Show,” 3.214 million viewers
ABC “Kimmel,” 1.733 million viewers *
12:35-1:05 a.m. ET
ABC “Nightline,” 1.109 million viewers
ABC “Nightline,” 1.109 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.233 million viewers *
CBS “The Late Late Show,” 1.157 million viewers *
NBC “Late Night,” 1.233 million viewers *
CBS “The Late Late Show,” 1.157 million viewers *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.696 million viewers (R)
NBC “Last Call,” 0.696 million viewers (R)
* Friday’s “Kimmel,” “Late Night” and “Late Late Show” were encores. Tuesday’s “Kimmel” is excluded from these average.
SEASON AVERAGES
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.78 rating, 4 share
CBS “Late Show,” 0.58/3
ABC “Kimmel,” 0.48/3
NBC “Tonight” 0.78 rating, 4 share
CBS “Late Show,” 0.58/3
ABC “Kimmel,” 0.48/3
12:35-1:05 a.m. ET
ABC “Nightline,” 0.31/2
ABC “Nightline,” 0.31/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.40/3
CBS “The Late Late Show,” 0.29/2
NBC “Late Night,” 0.40/3
CBS “The Late Late Show,” 0.29/2
1:35-2:05 a.m. ET
NBC “Last Call,” 0.24/2
NBC “Last Call,” 0.24/2
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 3.045 million viewers
CBS “Late Show,” 3.279 million viewers
ABC “Kimmel,” 2.172 million viewers
NBC “Tonight,” 3.045 million viewers
CBS “Late Show,” 3.279 million viewers
ABC “Kimmel,” 2.172 million viewers
12:35-1:05 a.m. ET
ABC “Nightline,” 1.412 million viewers
ABC “Nightline,” 1.412 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.515 million viewers
CBS “The Late Late Show,” 1.315 million viewers
NBC “Late Night,” 1.515 million viewers
CBS “The Late Late Show,” 1.315 million viewers
1:35-2:05 a.m. ET
NBC “Last Call,” 0.806 million viewers
NBC “Last Call,” 0.806 million viewers
SELECTED CABLE RESULTS, WEEK OF JULY 31-AUG. 4
NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.33
TBS, 11 p.m.-midnight, “Conan,” 0.16 (R)
TBS, 11 p.m.-midnight, “Conan,” 0.16 (R)
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.58
Adult Swim, 12:30-1:30 a.m. ET, 0.46
Adult Swim, 12:30-1:30 a.m. ET, 0.46
Each adult 18-49 rating point equals 1.28 million viewers.
TOTAL VIEWERS
Comedy Central, 11-11:30 p.m., “The Daily Show,” 1.027 million
TBS, 11 p.m.-midnight, “Conan,” 0.374 million (R)
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.274 million
Adult Swim, 12:30-1:30 a.m. ET, 0.982 million
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.274 million
Adult Swim, 12:30-1:30 a.m. ET, 0.982 million
NBC DOMINATES THE RATINGS WEEK OF JULY 31-AUG. 6 WITH 4 OF THE TOP 8 PRIMETIME SHOWS ON THE BIG 4 IN 18-49
It’s the Most-Watched Week for Any Network in Nine Weeks & Top-Rated in 18-49 in Eight Weeks
“America’s Got Talent,” “NFL Hall of Fame Game” “World of Dance” & “American Ninja Warrior” All Rank Among the Week’s Eight Highest-Rated Primetime Shows on ABC, CBS, NBC or Fox
In Total Viewers, “America’s Got Talent” “Hall of Fame Game” & “World of Dance” Rank #1-2-3; It’s the Season’s Top “Talent” in Total Viewers and 18-49
Monday’s “Midnight, Texas” Grabs the Top Week 2 Rating for Any New Or Returning Drama on the Big 4 So Far This Summer, “Ninja” Is Monday’s “Most-Watched Telecast
L+3: “Midnight, Texas” Delivers the Biggest L+3 Lifts of the Night on the Big 4 in 18-49 Percentage & Total Viewers
NBC Dominates Tuesday, as "Talent" Equals Its Highest 18-49 Rating in Three Years, Scores New Season Highs in 18-49 and Total Viewers; “World of Dance” Equals Its 18-49 High Since June
L+3: “Talent” Captures Tuesday’s Top L+3 Lifts in 18-49 Rating and Total Viewers, “World of Dance” Scores the Biggest Lift on the Big 4 in 18-49 Percentage
Thursday’s Cardinals-Cowboys NFL Preseason Game Sweeps the Night in Every Key Measures, Is the Top Weeknight NFL Preseason Game in Six Years
NBC Wins Friday Among the Big 4 Networks in 18-49 and Total Viewers, It’s the 12th Straight Friday NBC Has Ranked #1 or Tied for #1 Excluding Sports
L+3: The Prior Friday’s “Dateline” Generates the Night’s Biggest L+3 Lifts on the Big 4 in 18-49 Rating & Percentage, Plus Total Viewers
NBC Takes Saturday Night Among the Big 4 in 18-49 and Total Viewers, "Dateline Mystery" Ranks as the #1 Primetime Show of the Night
UNIVERSAL CITY, Calif. — Aug. 8, 2017 — NBC has won the ratings week of July 31-Aug. 6 among the Big 4 networks in the key demographic of adults 18-49, as well as total viewers and every key ratings measure, led by four of the week’s top eight ratings among Big 4 primetime shows from “America’s Got Talent,” the “NFL Hall of Fame Game,” “World of Dance” and “American Ninja Warrior,” according to “live plus same day” figures from Nielsen Media Research.
NBC’s average for the week of 5.4 million viewers makes this the most-watched week for any network in nine weeks, since ABC averaged 6.8 million for June 5-13 during the NBA Finals. In adults 18-49, NBC’s 1.2 rating makes this the highest-rated week for any net in eight weeks, since ABC’s 1.5 for June 12-18, also during the NBA Finals.
“America’s Got Talent” paced the week with season-high results in 18-49 and total viewers, with its 2.8 rating in 18-49 the highest for any primetime entertainment telecast on the Big 4 networks since March 22 (2.8 for Fox’s “Empire”) and the 13.227 million in total viewers a primetime high for Big 4 entertainment programming since May 9 (13.389 million for CBS’ “NCIS”). “Talent” has been the #1 entertainment show of the week on broadcast TV every week it’s aired this summer in both 18-49 and total viewers.
Finishing among the eight top-rated primetime shows on the Big 4 networks last week were: “America’s Got Talent” (#1), the “NFL Hall of Fame Game” (#2), “World of Dance” (#6) and “American Ninja Warrior” (#8). Rankings exclude sports pre- and post-game shows.
In total viewers, NBC accounted for the week’s three most-watched programs on the broadcast networks: the most-watched “Talent” of the season (#1), the “Hall of Fame Game” (#2) and “World of Dance” (#3).
This is NBC’s seventh straight weekly win in 18-49 and the network has taken six of seven in total viewers.
Counting just entertainment programming, NBC won the week in both adults 18-49 and adults 25-54, marking the 10th straight week NBC has finished as the #1 network in entertainment programming (excluding live news and sports) in 18-49 and 25-54. In total viewers, NBC has won nine of the last ten weeks in entertainment-program ratings.
Season to date, NBC ranks #1 in adults 18-49, with a +19% margin over CBS and Fox, despite Fox’s boosts from the Super Bowl and last fall’s seven-game Cubs-Indians World Series. NBC also ranks #1 or tied for #1 for the season among ABC, CBS, NBC and Fox in adults, men and women 25-54; men and women 18-49; adults 18-34 and women 18-34.
Counting only entertainment programs season to date (excluding live news and sports), NBC ranks #1 among the Big 4 networks in adults 18-49.
Week 46 Averages
Adult 18-49 Rating, “L+SD,” July 31-Aug. 6
NBC…1.2
ABC…0.7
CBS…0.7
Fox…0.5
CW…0.2
Total Viewers
NBC…5.4 million
CBS…4.0 million
ABC…3.3 million
Fox…1.6 million
CW…0.9 million
Season to Date, All Programs
Adult 18-49 Rating, “Most Current”
NBC…1.9
Fox…1.6
CBS…1.6
ABC…1.5
CW…0.6
Total Viewers
CBS…8.6 million
NBC…7.6 million
ABC…5.9 million
Fox…5.1 million
CW…1.7 million
Season to Date, Entertainment Programs Only
Adult 18-49 Rating, “Most Current”
Excludes Live News & Sports
NBC…1.6
ABC…1.5
CBS…1.4
Fox…1.2
CW…0.6
NBC highlights for the week of July 31-Aug. 6:
Monday
“American Ninja Warrior” (1.4/6 in 18-49, 5.9 million viewers overall from 8-10 p.m. ET) ranked as the #1 show of the night in total viewers with its most-watched telecast since June 26 (5.912 million).
“Live Plus Three Day” Ratings: “Ninja” grew by +13% in 18-49 (from a 1.42 rating to a 1.61) and +596,000 viewers overall (5.9 million to 6.5 million) going from “live plus same day” Nielsens to L+3.
“Live Plus Seven Day” Ratings: “American Ninja Warrior” has grown by +24% in 18-49 rating so far this summer going from L+SD to L+7 (from a 1.42 to a 1.76) and +1.0 million viewers overall (5.7 million to 6.7 million).
Upscale: “Ninja” is delivering a strong upscale audience, indexing at a 122 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes, “most current” including L+3).
“Midnight, Texas” (0.8/3 in 18-49, 3.3 million viewers overall from 10-11 p.m. ET) won the 10 p.m. hour among ABC, CBS and NBC in adults 18-49, scoring the top Week 2 rating for any new or returning summer drama on the Big 4 networks so far this summer and tying the July 27 episode of NBC’s “The Night Shift” as the second-highest-rated telecast of any new or returning summer drama on ABC, CBS, NBC or Fox so far this summer. L+3: “Midnight, Texas” grew by +47% in 18-49 (0.79 to 1.16) and mor than +1.2 million viewers overall (3.3 million to 4.5 million) going from L+SD to L+3, for the biggest L+3 lifts of the night on the Big 4 in 18-49 percentage and total viewers. L+7: The July 24 premiere of “Midnight, Texas” generated a L+7 increase of +0.59 in 18-49 rating (0.94 to 1.53), the best L+7 lift for the debut of a new broadcast summer drama in two years, since ABC’s “The Whispers” on Monday June 1, 2015 (+1.07).
Tuesday
NBC won Tuesday night, beating the ABC-CBS-Fox competition combined in 18-49, total viewers and every other key measure.
“America’s Got Talent” (2.8/12 in 18-49, 13.3 million viewers overall from 8-10 p.m. ET) set new season highs in adults 18-49 and total viewers, generating the show’s top results since last summer’s season finale (2.8 in 18-49, 14.4 million viewers overall from 8-10 p.m. on Wednesday, Sept. 14, 2016). The 2.8 rating equals a three-year high for “Talent” in 18-49, matching last summer’s Monday and Tuesday finales for the show’s highest 18-49 rating since Tuesday, June 3, 2014 (2.9). Versus the same night last year, “Talent” was up +12% in 18-49 (2.8 vs. 2.5 on Aug. 2, 2016) and +1.8 million persons or +15% in total viewers (13.3 million vs. 11.6 million) and was the night’s #1 show of the night on the Big 4 networks in 18-49, total viewers and all other key categories. L+3: “Talent” increased by +24% in 18-49 (2.76 to 3.43) and +2.4 million viewers overall (13.3 million to 15.7 million) going from L+SD to L+3 Nielsens. The increases of +0.67 of a rating point and +2.406 million viewers overall were the night’s biggest L+3 lifts in 18-49 rating and total viewers. L+7: “Talent” is growing by +37% this season in 18-49 rating (from a 2.57 to a 3.52) and +3.4 million viewers overall (12.5 million to 15.9 million) going from L+SD to L+7.
“World of Dance” (1.7/7 in 18-49, 7.0 million viewers overall from 10-11 p.m. ET) equaled its highest 18-49 rating since June 27 (1.8) and earned its top total-viewer result since July 11 (7.1 million) growing week to week by +6% in 18-49 (1.7 vs. 1.6) and +2% in total viewers (7.0 million vs. 6.9 million). “World” dominated the time period among ABC, CBS and NBC in every key category, beating the ABC-CBS competition combined in all key demographics. “World” was also the #2 show of the night on the Big 4 in adults 18-49, total viewers and every other key measure, behind only “Talent.” L+3: “World” grew +31% in 18-49 (1.73 to 2.27) and +1.9 million viewers overall (7.0 million to 8.9 million) going from L+SD to L+3. The +31% increase is the night’s biggest L+3 lift on the Big 4 in 18-49 percentage). L+7: So far this season, “World of Dance” has increased by +40% in 18-49 rating going from L+SD to L+7 (from a 1.87 to a 2.62) and +2.4 million viewers overall (7.9 million to 10.3 million).
Wednesday
A rebroadcast of “America’s Got Talent” (0.9/4 in 18-49, 4.8 million viewers overall from 8-9 p.m. ET) ranked as the #2 show of the night on the Big 4 networks in total viewers, behind only “Big Brother.”
“The Carmichael Show” (0.7/3 in 18-49, 3.0 million viewers overall from 9-9:30 p.m. ET) grew +0.1 of a point or +17% week to week in 18-49 (0.7 vs. 0.6) and ranked #1 or tied for #1 the timeslot among the Big 4 networks in adults 18-34, women 18-34 and all key adult-male demos.
Will add significant viewership via time-shifting and VOD – “Carmichael” has grown by +24% this season in 18-49 rating (from a 0.75 to a 0.93) and +522,000 viewers overall (3.6 million to 4.1 million) going from L+SD to L+7. L+3: “Carmichael” increased by +24% in 18-49 (0.70 to 0.87) and +456,000 viewers overall (3.0 million to 3.4 million) going from L+SD to L+3 Nielsens. L+7: “Carmichael” has grown by +24% this season in 18-49 rating (from a 0.75 to a 0.93) and +522,000 viewers overall (3.6 million to 4.1 million) going from L+SD to L+7.
An encore telecast of “The Carmichael Show” (0.6/2 in 18-49, 2.3 million viewers overall from 9:30-10 p.m. ET) tied for the time-period victory among the Big 4 in adults 18-49 in a slot that featured original competition from Fox’s “The F Word” and CBS’ “Salvation.”
A rebroadcast of “Law & Order: Special Victims Unit” (0.6/2 in 18-49, 2.7 million viewers overall from 10-11 p.m. ET) won the timeslot among ABC, CBS and NBC in adults 18-49.
Thursday
NBC Sports coverage of the Arizona Cardinals-Dallas Cowboys NFL Hall of Fame Game (2.5/11 in 18-49, 8.2 million viewers overall from 8:07-11:04 p.m. ET) won the night in 18-49, total viewers and all other key measures. The Cardinals-Cowboys coverage was the top-scoring weeknight NFL preseason game on the Big 4 networks in 18-49 or total viewers in six years, since Thursday, Aug. 18, 2011 (Eagles-Steelers on Fox, 3.1 in 18-49, 8.6 million viewers overall).
Friday
NBC won Friday night among the Big 4 networks in adults 18-49 and total viewers, marking the 12thstraight Friday NBC has finished #1 or tied for #1 in 18-49 among ABC, CBS, NBC and Fox, excluding sports (excludes ABC’s NBA Finals coverage on June 9).
An encore telecast of “America’s Got Talent” (0.8/4 in 18-49, 4.2 million viewers overall from 8-10 p.m. ET) tied as the #1 show of the night on ABC, CBS, NBC or Fox in adults 18-49 (with ABC’s “Shark Tank” encore and “20/20”) and grew +14% versus the prior week’s rebroadcast in this time period in adults 18-49 (0.8 vs. 0.7) and +6% in total viewers (4.242 million vs. 4.064 million).
“Dateline NBC” (0.7/3 in 18-49, 1.0 in adults 25-54, 3.7 million viewers overall from 10-11 p.m. ET) ranks #2 in the time period among ABC, CBS and NBC in adults 18-49, adults 25-54 and total viewers and ranks as the #1 newsmagazine of the night in total viewers. L+3: The prior Friday’s “Dateline” increased by +29% in 18-49 (0.77 to 0.99) and +964,000 viewers overall (4.2 million to 5.2 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lifts of the night on the Big 4 in 18-49 rating, 18-49 percentage and total viewers. L+7: Friday’s “Dateline” is growing by +33% this season in 18-49 rating (from a 0.92 to a 1.22) and +1.2 million viewers overall (4.7 million to 5.9 million) going from L+SD to L+7. Upscale: Friday’s “Dateline” is delivering a solid upscale audience, indexing at a 114 among adults 18-49 in $100K+ homes.
Saturday
NBC won the night among the Big 4 networks in adults 18-49 and total viewers. NBC has finished #1 or tied for #1 among those networks on five of the past six Saturdays in 18-49 and has ranked #1 among those nets for six Saturdays in a row in total viewers.
"Dateline Saturday Night Mystery” (0.6/3 in 18-49, 0.8 in 25-54, 3.7 million viewers overall from 8-10 p.m. ET) ranked as the #1 show of the night on the Big 4 networks in adults 18-49, adults 25-54 and total viewers, delivering its most-watched telecast since April 8 (4.2 million) and equaling the show’s adult 18-49 and 25-54 highs since that same date (0.7 in 18-49, 1.0 in 25-54). L+3: The prior week’s “Dateline Mystery” increased by +17% in 18-49 (0.47 to 0.55) and +336,000 viewers overall (3.1 million to 3.5 million) going from L+SD to L+3 Nielsens. L+7: “Dateline Mystery” is increasing by +15% this season in 18-49 rating (from a 0.60 to a 0.69) and +400,000 viewers overall (3.7 million to 4.1 million) going from L+SD to L+7. Upscale: “Dateline Mystery” is generating a solid upscale audience, indexing at a 108 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes)
An encore telecast of “Law & Order: Special Victims Unit” (0.4/2 in 18-49, 2.4 million viewers overall from 10-11 p.m. ET) tied for #1 in the hour among ABC, CBS and NBC in adults 18-49 and adults 25-54, growing +15% versus the prior week’s rebroadcast in this timeslot in total viewers (2.4 million vs. 2.1 million).
Sunday
An encore telecast of “Dateline NBC” (0.6/3 in 18-49, 0.9 in 25-54, 3.9 million viewers overall from 7-8 p.m. ET) finished within 0.1 of a point of CBS’ “60 Minutes” encore in 18-49 (0.6 vs. 0.7) and also within 0.1 of the timeslot lead among the Big 4 networks (0.6 vs. 0.7 each for “60 Minutes” and ABC’s “America’s Funniest Home Videos” rebroadcast). L+7: Sunday’s “Dateline” is increasing by +18% this season in 18-49 rating (from a 0.83 to a 0.98) and +544,000 viewers overall (4.9 million to 5.5 million) going from L+SD to L+7. Upscale: Sunday’s “Dateline” is generating strong upscale results, indexing at a 121 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes)
A rebroadcast of “The Wall” (0.6/2 in 18-49, 2.7 million viewers overall from 8-9 p.m. ET): retained 100% of its lead-in in adults 18-49.
An encore telecast of “American Ninja Warrior” (0.7/3 in 18-49, 2.9 million viewers overall from 9-11 p.m. ET) tied for #1 in its two-hour timeslot among the Big 4 networks. The Ninja rebroadcast grew +33% from its first half-hour to its fourth in adults 18-49 (0.6 to 0.8).
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