“THURSDAY NIGHT FOOTBALL” DRAWS AN AUDIENCE OF 15.1 MILLION VIEWERS ACROSS ALL PLATFORMS — CBS, NFL NETWORK, AMAZON PRIME VIDEO, NFL DIGITAL AND CBS DIGITAL PLATFORMS
“Thursday Night Football” Continues Dominance in Primetime
THURSDAY NIGHT FOOTBALL on Thursday, Sept. 28 featuring the Green Bay Packers beating the Chicago Bears 35-14 was seen on an average minute audience basis by 15.1 million viewers across all platforms, including CBS Television Network, NFL Network, Amazon Prime Video, NFL Digital and CBS digital platforms.
THURSDAY NIGHT FOOTBALL is produced by CBS Sports. CBS sells and airs the national commercials for CBS THURSDAY NIGHT FOOTBALL games across every platform, creating incremental value and distribution for CBS clients and sponsors.
Last night’s telecast on CBS and NFL Network scored increases in ratings and viewership from last year’s comparable game (Chicago-Green Bay; 10/20/16). Last night’s Chicago-Green Bay game was seen by an average of 14.6 million television viewers, up +3% (14.2 million for the same match-up in 2016) and earned a national household rating/share of 8.9/17, up from an 8.6/15, according to Nielsen live plus same day national ratings. The average digital audience for last night’s THURSDAY NIGHT FOOTBALL game across Amazon Prime Video, NFL Mobile from Verizon, Watch NFL Network, the NFL app on Microsoft, NFL Game Pass (International) and on CBS digital platforms was 488,000.
Television viewership of the Chicago-Green Bay game peaked at 16.6 million viewers with a rating/share of 10.0/18 from 9:00-9:16 PM, ET.
TNF on CBS and NFL Network won in primetime, handily beating the other networks. CBS/NFL Network’s primetime viewership for Premiere Week Thursday Night of 14.0 million was +324% ahead of FOX (3.3 million), +115% ahead of NBC (6.5 million) and +109% ahead of ABC (6.7 million).
In total, CBS and NFL Network’s coverage of the Chicago-Green Bay game was watched in all-or-part by 48.1 million viewers on television, with a minimum of one minute viewed. In total, 2.2 million viewers initiated a stream of THURSDAY NIGHT FOOTBALL across all digital properties.
Amazon Prime Video reached a total of 1.9 million combined viewers worldwide for the NFL THURSDAY NIGHT KICKOFF pregame show and the Chicago-Green Bay game. For the THURSDAY NIGHT FOOTBALL game alone, 1.6 million worldwide viewers initiated a stream on Amazon Prime Video. The average worldwide audience watching THURSDAY NIGHT FOOTBALL for at least 30 seconds on Amazon Prime Video was 372,000, with each viewer watching an average of 55 minutes.
For a complete listing of all the ways to watch THURSDAY NIGHT FOOTBALL, please visit NFL.com/TNF.
“THURSDAY NIGHT FOOTBALL’S” CHICAGO-GREEN BAY MATCHUP ON CBS AND NFL NETWORK RATINGS INCREASE +6% FROM LAST YEAR
“Thursday Night Football” Dominates in Primetime
THURSDAY NIGHT FOOTBALL on Thursday, Sept. 28 featuring the Green Bay Packers beating the Chicago Bears earned an average overnight household rating/share of 9.9/18, +6% from last year’s 9.3/16 for the comparable TNF matchup on CBS and NFL Network of Chicago-Green Bay (10/20/16), according to Nielsen metered market ratings.
TNF on CBS and NFL Network dominated primetime ratings from 8:00-11:00 PM, ET, averaging a household rating/share of 9.5/16.
CBS/NFL Network’s primetime ratings for Premiere Week Thursday Night of 9.5/16 was +280% better than FOX (2.5/4), +106% better than NBC (4.6/8) and +94% better than ABC (4.9/8).
Last night’s game HH rating/share peaked at 11.3/19 from 9:00-9:15 PM, ET before the 47-minute weather delay.
The game was viewed on CBS/NFL Network/Amazon Prime Video and that digital viewing data will be available this afternoon when the final numbers are reported.
“SEAL TEAM” PREMIERES WITH 9.70 MILLION VIEWERS – WEDNESDAY’S MOST WATCHED PROGRAM
Projected to Increase to Nearly 14 Million with 7-Day Viewing
Builds on its Viewer Lead-in by +20%
Delivers CBS’ Best Regularly Scheduled Program in Time Period
in Viewers since March 2016
CBS Starts Premiere Week with its Third Consecutive Nightly Win in Viewers
- At 8:00 PM, the season premiere of SURVIVOR was first in viewers (8.09m) and second to “Empire” in A18-49 (1.7) and A25-54 (2.3). SURVIVOR topped last spring’s premiere in viewers and matched its A18-49 rating. SURVIVOR is projected to increase audience to 9.95m and 2.3 in A18-49 with 7-day delayed viewing.
- At 9:00 PM, the series premiere of SEAL TEAM was first in viewers (9.70m) and averaged 1.5 in A18-49 and 2.2 in A25-54. SEAL TEAM was Wednesday’s most watched program with its audience projected to increase to nearly 14 million viewers with 7-day viewing. SEAL TEAM improved its viewer lead-in by +20% while delivering the time period’s largest audience since March 23, 2016.
- At 10:00 PM, the season premiere of CRIMINAL MINDS was first in viewers (7.03m), A18-49 (1.3, tie) and A25-54 (1.9). CRIMINAL MINDS improved the year ago time period by +10% in viewers, +8% in A18-49 and +19% in A25-54. CRIMINAL MINDS is projected to increase to 10.9 million viewers with 7-day delayed viewing.
- CBS was first on Wednesday in viewers (8.27m), its third consecutive premiere week nightly win.
Wednesday, September 27, 2017
Source: Nielsen NPM Live+SD and CBS Research Estimates Live+7
CBS DAYTIME MARKS 31 CONSECUTIVE YEARS AT #1
CBS Daytime Ends the 2016-2017 Broadcast Year Daytime’s #1 Show in Viewers (“The Price Is Right”) and Women 18-49 and Women 25-54 (“The Young and the Restless”)
CBS Daytime ended the full 52-week 2016-2017 broadcast year at #1 for the 31st consecutive year, one of the longest winning streaks in television history, which began in 1986. The Network’s daypart features a balance of dramas, game shows and talk, including network television’s #1 daytime program and longest-running game show THE PRICE IS RIGHT, the #1 daytime drama THE YOUNG AND THE RESTLESS, Daytime Emmy Award-winning THE TALK, THE BOLD AND THE BEAUTIFUL and LET’S MAKE A DEAL.
The Network had the #1 overall show in viewers (THE PRICE IS RIGHT) as well as both the #1 program in women 18-49 and women 25-54 (THE YOUNG AND THE RESTLESS).
CBS Daytime’s 52-Week Full Broadcast Year Highlights
- CBS Daytime finished the year first in viewers (3.90m), women 25-54 (1.1/08) and women 18-49 (0.7/06, tie).
- CBS had the top five programs in viewers:
- 1. THE PRICE IS RIGHT 25.40m2. THE YOUNG AND THE RESTLESS4.84m3. THE PRICE IS RIGHT 14.72m4. THE BOLD AND THE BEAUTIFUL3.85m5. LET’S MAKE A DEAL 23.36m
- CBS had four of the top five programs in women 25-54:
- 1. THE YOUNG AND THE RESTLESS1.52. THE BOLD AND THE BEAUTIFUL1.32. THE PRICE IS RIGHT 21.35. THE PRICE IS RIGHT 11.1
- CBS had four of the top five programs in women 18-49:
- 1. THE YOUNG AND THE RESTLESS1.02. THE PRICE IS RIGHT 20.93. THE PRICE IS RIGHT 10.83. THE BOLD AND THE BEAUTIFUL0.8
CBS Daytime programs reached 120.0 million viewers (who watched at least six minutes) and 59.3m women 18+, more than any other network.
Source: Nielsen most current ratings 2016-2017 television year.
“THE LATE SHOW” ENDS THE 2016-2017 TELEVISION YEAR WITH ANOTHER VICTORY
Finishes as the Only 11:35 PM Broadcast to Post Viewer Growth—Up +20%
Hillary Clinton Delivers Largest Tuesday Audience since August
THE LATE SHOW with STEPHEN COLBERT, late night’s #1 broadcast, ended the 2016-2017 television year with another weekly victory, according to Nielsen live plus same day ratings for the week ending Sept. 22.
THE LATE SHOW averaged 2.84m viewers, topping “The Tonight Show” (2.84m vs. 2.26m, +26%). Tuesday’s broadcast, with guest Hillary Clinton, averaged 3.28 million viewers, the show’s largest Tuesday audience since August 15.
For the 2016-2017 television year, most current, LATE SHOW is up +20% in viewers (3.32m from 2.76m), the only 11:35 PM broadcast to post year-to-year growth.
CBS Monday Live + Same Day Highlights
16.6 MILLION VIEWERS WATCH MONDAY NIGHT BROADCAST OF “YOUNG SHELDON”…
PROJECTED TO INCREASE TO 22 MILLION VIEWERS WITH L+7 PLAYBACK
“Young Sheldon” is the Largest Comedy Premiere Since 2011 in Viewers and Since 2013 in A18-49
Retains Nearly All of its Lead-in---Best for Any New Series Following “The Big Bang Theory”
“The Big Bang Theory” Opens the New Season to Nearly 17 Million Viewers…Projected to Increase to 23 Million with L+7
CBS Wins Premiere Monday in Viewers and Key Demos
- At 8:00 PM, the season premiere of THE BIG BANG THEORY was first in viewers (16.97m), A18-49 (3.9) and A25-54 (5.6), the night’s #1 program in all these measures. With delayed viewing, THE BIG BANG THEORY is projected to increase +36% to 23.07 million and a 6.0 in A18-49.
- At 8:30 PM, the series premiere of YOUNG SHELDON was first in viewers (16.57m), A18-49 (3.7) and A25-54 (5.3). YOUNG SHELDON was the biggest comedy premiere on any network in viewers since 2011 (2 Broke Girls) and A18-49 since 2013 (The Crazy Ones). YOUNG SHELDON retained 97% of its BIG BANG THEORY lead in among viewers and 95% in A18-49, best of any new series to follow THE BIG BANG THEORY. With L+7 viewing, YOUNG SHELDON is projected to increase its audience to 22 million and a 5.6 in A18-49.
- At 9:00 PM, the season premiere of KEVIN CAN WAIT averaged 10.10m, 2.3 in A18-49 and 3.3 in A25-54. Compared to its season finale, KEVIN CAN WAIT returned up +78% in viewers, +109% in A18-49 and +94% in A25-54. KEVIN CAN WAIT is projected to increase to 12.22 million viewers with delayed viewing.
- At 9:00 PM, the season premiere of KEVIN with delayed viewing. At 9:30 PM, the series premiere of ME, MYSELF & I averaged 7.39m, 1.7 in A18-49 and 2.3 in A25-54. Compared to the comparable time period a year ago (The Odd Couple), ME, MYSELF & I was up +61% in viewers, +55% in A18-49 and +44% in A25-54. With delayed viewing, ME, MYSELF & I is projected to increase to 9.02 million viewers.
- At 10:00 PM, the season premiere of SCORPION averaged 5.73m, 1.0 in A18-49 and 1.6 in A25-54. SCORPION’s audience is projected to increase to 8.53 million viewers with delayed viewing.
- CBS won premiere Monday in viewers (10.41m), A18-49 (2.3) and A25-54 (3.3).
Source: Nielsen NPM Live+SD and CBS Research Estimates Live+7
THE 50TH SEASON PREMIERE OF “60 MINUTES” IS SUNDAY’S #1 NON-SPORTS BROADCAST
The CBS Newsmagazine Is Nielsen’s #3 Program for the Week,
Posts Gains in Viewers and Key Demos over 2016’s Season Premiere
60 MINUTES’ 50th anniversary season premiere was among the most watched primetime programs in America for the week and the most watched non-sports program on Sunday, Sept. 24. The CBS News magazine drew 14.83 million viewers to land at #3 among all primetime programs for the week, according to Nielsen live plus same day ratings for Sept. 24.
The broadcast also saw increases in the key demos over last season’s premiere on the same night. Sunday’s 60 MINUTES was up +6% in adults 25-54 (3.7/11 from 3.5/09), +4% in adults 18-49 (2.7/10 from 2.6/08) and added +470,000 viewers (from 14.36m, +3%).
The 50th season premiere of 60 MINUTES featured Scott Pelley’s story about the effect future hurricanes could have on U.S. cities, Lesley Stahl’s interview with Sen. John McCain and Oprah Winfrey’s debut 60 MINUTES report on a divided America.
Jeff Fager is the executive producer of 60 MINUTES, America’s #1 news program.
CBS Sports' Coverage of NFL for Week 3 Up +4% Over 2016
CBS spins the numbers for Sunday, September 24.
[via press release from CBS] CBS SPORTS' COVERAGE OF NFL FOR WEEK 3 UP +4% OVER 2016
REGIONAL COVERAGE UP +11%
"THE NFL TODAY" SCORES BEST RATING SINCE 2010
NATIONAL GAME SCORES HIGHEST RATING OF WEEKEND
THE NFL ON CBS overall game coverage on Sunday, Sept. 24 is up +4% from last year's Week 3 coverage, averaging a rating/share of 11.9/25 vs. 11.4/23 in 2016 in the metered markets.
THE NFL ON CBS's regional window (1:03 PM, ET) earned an average overnight metered market HH rating/share of 10.0/22, +11% from last year's Week 3.
THE NFL ON CBS national game coverage (4:25 PM, ET) with Green Bay's 27-24 overtime win over Cincinnati and Kansas City vs. Los Angeles Chargers was the highest-rated NFL game on any network in Week 3 with an average overnight metered market household rating/share of 13.8/27, -1% from last year's 13.9/26 in Week 3, and up +1% from the comparable CBS doubleheader in Week 2 last year.
THE NFL TODAY scored its best rating/share since 2010 earning an overnight HH rating/share of 3.2/8, +33% from last year's 2.4/6.
“THE LATE SHOW” WINS LABOR DAY HOLIDAY WEEK
Grows +46% in Viewers from Same Week Last Year
THE LATE SHOW with STEPHEN COLBERT won Labor Day week in viewers, according to Nielsen live plus same day ratings for the week ending Sept. 8, which excluded all Monday late night rebroadcasts.
THE LATE SHOW averaged 2.89m viewers, up +46% from the same week last year (1.98m). THE LATE SHOW beat “The Tonight Show” in viewers by +9% (2.89m vs. 2.64m).
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