'SATURDAY NIGHT LIVE' DELIVERS ITS #2 MOST-WATCHED SEASON PREMIERE IN SEVEN YEARS
With Host Ryan Gosling and Musical Guest Jay-Z, the 43rd Season Debut of ‘SNL’ Ranks as the Show’s #2 Opener in Total Viewers Since 2010
NEW YORK, N.Y. – Oct. 1, 2017 – The 43rd season premiere of “Saturday Night Live” has generated the show’s second most-watched season opener in seven years, trailing over that span only last year’s election-fueled results, according to “fast official” “live plus same day” results from Nielsen Media Research.
With a telecast hosted by Ryan Gosling and featuring musical guest Jay-Z, last night’s “Saturday Night Live” averaged 7.020 million viewers overall and a 1.91 rating in adults 18-49.
The Sept. 30 edition, which aired live coast to coast (11:30 p.m. ET, 8:30 p.m. PT) and counted unduplicated viewers from 11:30 encores in western markets, generated the show’s second biggest overall audience for a season debut since Sept. 25, 2010, when the telecast hosted by Amy Poehler and featuring musical guest Katy Perry, averaged a slightly higher 7.022 million viewers.
Over that seven-year span, the only bigger result for an “SNL” season debut came with last year’s opener, hosted by Margot Robbie and featuring musical guest The Weeknd, as well as the first appearance of Alec Baldwin as then-Republican Presidential nominee Donald Trump (8.297 million viewers overall, 2.34 rating in adults 18-49). Last year’s premiere was at that time the show’s most-watched in eight years and highest-rated in 18-49 in three years.
Note that “Saturday Night Live” will add significant viewership via time-shifting and VOD. Last season’s 21 originals grew by +60% in adult 18-49 rating and +3.406 million persons or +44% in total viewers nationally going from “live plus same day” Nielsens to “live plus seven day” figures..
That season’s average 11.071 million viewers in L+7 made 2016-17 the show’s most-watched season in 23 years, “SNL’s” best since 1993-94 (11.320 million). The 3.51 average in L+7 adult 18-49 rating nationally made it the show’s best season in that demo in seven years (since the 2009-10 season, a 3.51).
"Dateline NBC" Delivers Its Most-Watched Edition Since May
NBC spins the numbers for Friday, September 29.
[via press release from NBC] "DATELINE NBC" DELIVERS ITS MOST-WATCHED EDITION SINCE MAY
Friday Primetime Ratings:
"Dateline NBC" (0.9/4 in 18-49, 1.3 in adults 25-54, 5.1 million viewers overall from 10-11 p.m. ET):
· Equals the highest "Dateline" 18-49 rating since June 2 (1.0), matches the show's 25-54 best since April 21 (1.5) and hits a total-viewer high since May 19 (5.189 million).
· Grows +13% week to week in adults 18-49 (0.9 vs. 0.8 from 10-11 p.m. on Sept. 22), +18% in adults 25-54 (1.3 vs. 1.1) and +1.0 million persons or +25% in total viewers (5.063 million vs. 4.052 million).
· Ranks #2 in the two-hour timeslot among the Big 4 networks in adults 18-49, adults 25-54, total viewers and most other key categories and ties for #1 in men 18-34.
· Will add substantial viewership via time-shifting - the prior week's "Dateline" grew by +38% in 18-49 (0.80 to 1.10) and more than +1.2 million viewers overall (4.0 million to 5.3 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lifts of the night on the Big 4 in 18-49 rating and percentage, as well as total viewers.
· Upscale: Friday's "Dateline" is delivering a solid upscale audience, indexing at a 114 among adults 18-49 in $100K+ homes
An encore telecast of "Law & Order True Crime: The Menendez Murders" averaged a 0.5/2 in 18-49, 3.0 million viewers overall from 8-9 p.m. ET.
In Late-Night Metered Markets Friday Night:
· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.0/6; "Late Show with Stephen Colbert," 2.7/7; and ABC's "Jimmy Kimmel Live," 1.5/4 with an encore.
· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.6/3; "Late Show," 0.5/3; and "Jimmy Kimmel Live," 0.5/3 with an encore.
· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.
· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.2/4 in metered-market households with an encore; CBS's "Late Late Show," 1.2/4 with an encore. In the 25 markets with Local People Meters, averages were: "Late Night," 0.3/2 in 18-49 with an encore; "Late Late Show," 0.3/2 with an encore.
· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.
NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.
NBC spins the numbers for Friday, September 29.
[via press release from NBC] "DATELINE NBC" DELIVERS ITS MOST-WATCHED EDITION SINCE MAY
Friday Primetime Ratings:
"Dateline NBC" (0.9/4 in 18-49, 1.3 in adults 25-54, 5.1 million viewers overall from 10-11 p.m. ET):
· Equals the highest "Dateline" 18-49 rating since June 2 (1.0), matches the show's 25-54 best since April 21 (1.5) and hits a total-viewer high since May 19 (5.189 million).
· Grows +13% week to week in adults 18-49 (0.9 vs. 0.8 from 10-11 p.m. on Sept. 22), +18% in adults 25-54 (1.3 vs. 1.1) and +1.0 million persons or +25% in total viewers (5.063 million vs. 4.052 million).
· Ranks #2 in the two-hour timeslot among the Big 4 networks in adults 18-49, adults 25-54, total viewers and most other key categories and ties for #1 in men 18-34.
· Will add substantial viewership via time-shifting - the prior week's "Dateline" grew by +38% in 18-49 (0.80 to 1.10) and more than +1.2 million viewers overall (4.0 million to 5.3 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lifts of the night on the Big 4 in 18-49 rating and percentage, as well as total viewers.
· Upscale: Friday's "Dateline" is delivering a solid upscale audience, indexing at a 114 among adults 18-49 in $100K+ homes
An encore telecast of "Law & Order True Crime: The Menendez Murders" averaged a 0.5/2 in 18-49, 3.0 million viewers overall from 8-9 p.m. ET.
In Late-Night Metered Markets Friday Night:
· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.0/6; "Late Show with Stephen Colbert," 2.7/7; and ABC's "Jimmy Kimmel Live," 1.5/4 with an encore.
· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.6/3; "Late Show," 0.5/3; and "Jimmy Kimmel Live," 0.5/3 with an encore.
· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.
· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.2/4 in metered-market households with an encore; CBS's "Late Late Show," 1.2/4 with an encore. In the 25 markets with Local People Meters, averages were: "Late Night," 0.3/2 in 18-49 with an encore; "Late Late Show," 0.3/2 with an encore.
· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.
NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.
"Will & Grace" Is NBC's Top New or Returning NBC Comedy Debut in Six Years
NBC spins the numbers for Thursday, September 28.
[via press release from NBC] "WILL & GRACE" IS NBC'S TOP NEW OR RETURNING NBC COMEDY DEBUT IN SIX YEARS
NBC SCORES ITS MOST-WATCHED PREMIERE THURSDAY IN NINE YEARS
SERIES RECORD FOR "GREAT NEWS"
Thursday Primetime Ratings:
Powered by the return of "Will & Grace," NBC has scored its most-watched Premiere Thursday (6.452 million) in nine years (7.930 million in 2008).
The ninth season debut of "Will & Grace" (3.0 rating in 18-49, 10.2 million viewers overall in "fast official" Nielsens from 9-9:30 p.m. ET):
· Is NBC's top debut for a new or returning comedy, excluding post-Olympic previews, in six years (Sept. 22, 2011).
· Is NBC's best telecast of a primetime comedy series, excluding post-Olympic previews, since the "Office" finale (3.0 on May 16, 2013).
· In total viewers, is NBC's most-watched telecast of a Thursday comedy series in 10 years (since "My Name Is Earl," 10.685 million at 8 p.m. on Feb. 1, 2007).
· Is the #1 entertainment show of the night in both 18-49 and total viewers.
· Soars +173% above NBC's timeslot average last season in 18-49 (3.0 vs. 1.1, L+SD excluding sports) and +4.2 million persons or +69% in total viewers 10.193 million vs. 6.023 million viewers overall).
The second season debut of "Great News" (1.3/5 in 18-49, 5.1 million viewers overall from 9:30-10 p.m. ET):
· Sets a new series record in 18-49 (topping its prior record, the 1.2 for its April 25 series premiere with a "Voice" lead-in).
· Jumps +63% versus last season's finale in 18-49 (1.3 vs. 0.8 from 8:30-9 p.m. on May 23) and +67% in total viewers (5.125 million vs. 3.073 million).
· Will add viewership via time-shifting and VOD - last season, "Great News" grew by +15% in 18-49 rating going from L+SD to L+7 (0.85 to a 0.98) and +422.000 viewers overall (3.7 million to 4.1 million).
· Upscale: "Great News" delivered a strong upscale audience last season, indexing at a 118 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).
The sixth season debut of "Chicago Fire" (1.5/6 in 18-49, 7.2 million viewers overall from 10-11 p.m. ET):
· Generates NBC's best rating with non-sports regular programming in the slot in two years in 18-49 (since Oct. 1, 2015).
· Ranks #1 among entertainment programs in the time period ahead of ABC's "How to Get Away With Murder" in total viewers, adults, men and women 18-49 and adults, men and women 25-54.
· Grows +67% versus NBC's average in the slot last season in 18-49 (1.5 vs. 0.9, L+SD non-sports) and +49% in total viewers (7.176 million vs. 4.824 million).
· Scores the show's highest 18-49 rating since Tuesday, March 21 in 18-49 (1.5).
· Will increase substantially via time-shifting and VOD - last season, "Fire" increased by +64% in 18-49 rating (from a 1.51 to a 2.48) and +3.7 million viewers overall (7.0 million to 10.7 million) going from L+SD to L+7
The third season premiere of "Superstore" (1.2/5 in 18-49, 4.6 million viewers overall from 8-8:30 p.m. ET):
· Equals the show's top regular-slot rating since Oct. 27, 2016 (1.3) and best total-viewer result since Oct. 6, 2016 (5.041 million).
· Jumps +50% versus last season's finale in 18-49 (1.2 vs. 0.8 at 8:30 on May 4) and +1.7 million persons or +57%% in total viewers (4.570 million vs. 2.910 million).
· Will add significant viewership via time-shifting and VOD -- last season, "Superstore" grew by +52% in 18-49 rating going from L+SD to L+7 (from a 1.13 to a 1.72) and +1.3 million viewers overall (3.9 million to 5.2 million).
· Upscale: "Superstore" delivered a strong upscale audience last season, indexing at a 117 among adults 18-49 in $100K+ homes.
The second season regular-slot debut of "The Good Place" (1.3/5 in 18-49, 4.6 million viewers overall from 8:30-9 p.m. ET):
· Scores the show's top Thursday results in 18-49 and total viewers since Oct. 6, 2016 (1.4 in 18-49, 4.869 million viewers overall).
· Increases by +18% versus last season's finale in both 18-49 (1.3 vs. 1.1 from 8-9 p.m. on Jan. 19) and total viewers (4.624 million vs. 3.931 million).
· Maintains 100% of last week's special Wednesday season premiere in 18-49 (1.3 vs. 1.3 from 10:01-11 p.m. on Sept. 20), which benefited from a lead-in from the "America's Got Talent" season finale.
· Will grow dramatically with time-shifting and alternate-platform viewing:
· Last season, 61% of "The Good Place's" overall 35-day viewing occurred beyond the L+SD rating, across DVR, on-demand and over-the-top (OTT) viewing
· That represents a +154% increase over the show's L+SD rating in 18-49 (1.18 to 3.00).
· Upscale: "The Good Place" generated a strong upscale audience last season, indexing at a 135 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).
In Late-Night Metered Markets Thursday Night:
· In Nielsen's 56 metered markets, household averages were: "The Tonight Show Starring Jimmy Fallon," 2.2/6; "Late Show with Stephen Colbert," delayed by an NFL overrun; and ABC's "Jimmy Kimmel Live," 2.1/6.
· In the 25 markets with Local People Meters, adult 18-49 ratings were: "The Tonight Show Starring Jimmy Fallon," 0.7/4; "Late Show," delayed by an NFL overrun; and "Jimmy Kimmel Live," 0.6/3.
· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.
· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.2/5 in metered-market households; CBS's "Late Late Show," delayed by an NFL overrun. In the 25 markets with Local People Meters, averages were: "Late Night," 0.4/3 in 18-49; "Late Late Show," delayed by an NFL overrun.
· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.
NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated. "Will & Grace" averages are based on "fast official" Nielsens.
"The Blacklist" Captures Its Highest Rating Since Nov. 10, 2016, Grows +22% Versus Last Season's Thursday Finale
NBC spins the numbers for Wednesday, September 27.
[via press release from NBC] "THE BLACKLIST" CAPTURES ITS HIGHEST RATING SINCE NOV. 10, 2016, GROWS +22% VERSUS LAST SEASON'S THURSDAY FINALE
"LAW & ORDER: SVU" EARNS ITS HIGHEST 18-49 RATING SINCE FEB. 15
"CHICAGO P.D." EQUALS ITS REGULAR-SLOT HIGH SINCE JAN. 18, TIES FOR THE 10 P.M. WIN
Wednesday Primetime Results:
The fifth season debut of "The Blacklist" (1.1/5 in 18-49, 6.2 million viewers overall from 8-9 p.m. ET):
· Scores the show's top 18-49 rating since Nov. 10, 2016 (1.2) and most-watched episode since Oct. 6, 2016 (6.278 million).
· Equals NBC's highest rating in the timeslot with regular-in-season programming since Oct. 19, 2016 (1.2).
· In total viewers, it's NBC's top result in the timeslot with regular in-season programming since March 2, 2016 (7.4 million).
· Increases +22% in 18-49 versus where the show ended last season with its finale (1.1 vs. 0.9 at 10 p.m. on Thursday, May 18) and +1.3 million persons or +26% in total viewers (6.202 million vs. 4.921 million).
· Despite moving to the lead-off hour on Wednesday nights, is up +10% versus what the show averaged last season in the Thursday 10 p.m. hour in 18-49 (1.1 vs. 1.0, L+SD, originals only) and +17% in total viewers (6.202 million vs. 5.313 million).
· Will grow dramatically via time-shifting and VOD - last season, "Blacklist" increased by +107% in 18-49 rating going from L+SD to L+7 (1.00 to a 2.07) and more than +4.3 million viewers overall (5.3 million to 9.7 million).
· Upscale: "Blacklist" delivered a strong upscale audience last season, indexing at a 126 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).
The 19th season premiere of "Law & Order: Special Victims Unit" (1.4/5 in 18-49, 5.7 million viewers overall from 9-10 p.m. ET):
· Locks up the show's highest 18-49 rating since Feb. 15 (1.4) and most-watched episode since Feb. 22 (5.764 million).
· Grows +8% versus last season's finale in 18-49 (1.4 vs. 1.3 from 9-11 p.m. on May 24).
· Builds by +27% on its lead-in in 18-49.
· Will add substantial viewership via time-shifting and VOD - last season, "Law & Order: SVU" grew by +77% in 18-49 rating (from a 1.34 to a 2.37) and +3.0 million viewers overall (5.8 million to 8.8 million) going from L+SD to L+7.
The fifth season debut of "Chicago P.D." (1.3/5 in 18-49, 6.0 million viewers overall from 10-11 p.m. ET):
· Ties for the timeslot win among ABC, CBS and NBC in adults 18-49, matching CBS' "Criminal Minds" and topping ABC's "Designated Survivor."
· Also ranks #1 or tied for #1 among those nets in adults 18-34, women 18-34 and women 18-49.
· Equals the show's highset regular-slot 18-49 rating since Jan. 18 (1.5).
· Maintains 100% of the show's May 17 season finale in 18-49 (1.3 vs. 1.3).
· Will add significant viewership via time-shifting and VOD - last season, "Chicago P.D." increased by +74% in 18-49 rating (from a 1.36 to a 2.36) and more than +3.6 million viewers overall (6.5 million to 10.2 million) going from L+SD to L+7.
In Late-Night Metered Markets Wednesday Night:
· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 1.8/5; "Late Show with Stephen Colbert," 2.5/7; and ABC's "Jimmy Kimmel Live," 1.9/5.
· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.7/4; "Late Show," 0.5/3; and "Jimmy Kimmel Live," 0.6/4.
· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.5/4 in 18-49 in the Local People Meters.
· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.1/4 in metered-market households; CBS's "Late Late Show," 1.1/4. In the 25 markets with Local People Meters, averages were: "Late Night," 0.4/3 in 18-49; "Late Late Show," 0.2/2.
· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.
NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.
Live + 3: "This Is Us"
Scores as the #1 Entertainment Telecast on the Opening Nights of the
New Television Season in 18-49
NBC further spins the numbers for Tuesday, September 26.
NBC further spins the numbers for Tuesday, September 26.
[via press release from NBC]
L+3: "THIS IS US" SCORES AS THE #1 ENTERTAINMENT TELECAST ON THE OPENING NIGHTS OF THE NEW TELEVISION SEASON IN 18-49
L+3: "This Is Us" has grown by +46% in 18-49 (3.90 to 5.68) and +4.8 million viewers overall (12.938 million to 17.786 million) going from "live plus same day" to "live plus three day" Nielsens.
· "This Is Us" has moved ahead of "The Big Bang Theory" in L+3 adult 18-49 rating (5.68 vs. 5.50) and currently ranks as the top entertainment program of Premiere Week in L+3 18-49 rating thus far (through Monday and Tuesday results).
· In total viewers, "This Is Us" stands as the #1 drama for Premiere Week to date, ahead of both "NCIS" (16.297 million), which "Us" edged "NCIS" one time last season when all L+7 total-viewer results were in, and "The Good Doctor" (16.855 million).
· "This Is Us" has delivered L+3 series highs in 18-49 (5.68 rating) and total viewers (17.786 million), following the show's L+SD series highs for its Sept. 26 second season premiere.
· These L+3, already beat every Season 1 L+7 delivery for the show.
· The previous "This Is Us" L+3 highs were a 5.11 in18-49 on Jan. 10 and 16.912 million viewers overall on March14.
· The show's 18-49 increase of +1.78 rating points is the biggest L+3 lift of Premiere Week to date.
Ratings are based on date from Nielsen Media Research.
"This Is Us" Sets a New Series Record, Jumps +36% vs. Its Year-Ago Debut
NBC spins the numbers for Tuesday, September 26.
[via press release from NBC] "THIS IS US" SETS A NEW SERIES RECORD, JUMPS +36% VS. ITS YEAR-AGO DEBUT
"LAW & ORDER TRUE CRIME" WINS AT 10, BEATS "NCIS: NEW ORLEANS" BY +70%
"THE VOICE" SOARS +37% VS. LAST SEASON'S FINALE, TOPS "NCIS" BY +63%
"THIS IS US," "VOICE" & "MENENDEZ" ARE THE #1-2-3 SHOWS OF THE NIGHT IN 18-49
NBC BEATS THE NIGHT'S #2-3 NETS COMBINED, A FIRST ON A PREMIERE TUESDAY SINCE 1987
NBC wins the night in every key demo, sweeping 6 of 6 half-hours in 18-49. NBC beat the combined rating of #2 CBS and #3 ABC in 18-49 (2.7 vs. 2.5 combined), which hasn't happened on a Premiere Week Tuesday since 1987.
"The Voice," "This Is Us" and "Law & Order True Crime: The Menendez Murders" are the #1-2-3 shows of the night in 18-49. Is Us" (3.8/14 in 18-49, 12.6 million viewers overall from 9-10:01 p.m. ET):
· Sets a new series record in 18-49, up +12% vs. the show's prior high set on March 14 with the Season 1 finale (3.4).
· Soars +36% versus last season's series premiere in 18-49 (3.8 vs. 2.8 at 10 p.m. on Sept. 20) and +2.6 million persons or +26% in total viewers (12.643 million vs. 10.065 million).
· Beats the ABC-CBS-Fox competition combined in 18-49 (3.8 vs. a combined 3.3).
· Is NBC's top-rated scripted program in the timeslot in 10 years (since Jan. 2, 2007, "Law & Order: Criminal Intent," 4.1)
· Among women 18-49 (5.2), equaled NBC's highest rating for a regularly scheduled scripted program on any night of the week (excludes post-Super Bowl telecasts) since the "ER" finale (8.0 on Thursday, April 2, 2009).
· Will grow dramatically via time-shifting and VOD - last season, "This Is Us" increased by +81% in 18-49 rating (from a 2.68 to a 4.84) and +5.5 million viewers overall (9.9 million to 15.4 million) going from L+SD to L+7.
· SOCIAL: Last night's "This Is Us" is the most social broadcast episode year-to-date (Source: Nielsen Social Content Ratings, 1/1/17-9/26/17, Linear metrics, excluding sports events and specials, ranked on total uniques).
· Upscale: Last season, "This Is Us" generated a strong upscale audience, indexing at a 146 among adults 18-49 living in homes with $100K+ incomes.
The debut of "Law & Order True Crime: The Menendez Murders" (1.7/7 in 18-49, 6.2 million viewers overall from 10:01-11 p.m. ET):
· Wins the hour in every key demographic (including a tie in men 25-54).
· Beats CBS' fourth-season premiere of "NCIS: New Orleans" by +70% (1.7 vs. 1.0) and ABC's second hour of "Dancing With the Stars" by +55% (1.7 vs. 1.1).
· Scores NBC's highest rating in the timeslot with in-season regular programming since Jan. 24 (1.8).
"The Voice" (2.6/11 in 18-49, 10.6 million viewers overall from 8-9 p.m. ET):
· Jumps +37% versus where the show ended last season with its May 23 finale in 18-49 (2.6 vs. 1.9 on May 23) and in total viewers is up +10% (10.616 million vs. 9.654 million).
· Maintains 100% of the show's prior Tuesday premiere in 18-49 (2.6 vs. 2.6 on Feb. 28).
· Beats the season premiere of "NCIS" in the timeslot by +63% in 18-49 (2.6 vs. 1.6).
· Equals the show's highest Tuesday rating in the past year (since Sept. 27, 2016).
· Wins the time period among the Big 4 nets in every key demographic.
· Will add substantial viewership via time-shifting and VOD - last season, Tuesday's "Voice" increased by +26% in 18-49 rating going from L+SD to L+7 (from a 2.27 to a 2.85) and +1.9 million viewers overall (10.4 million to 12.3 million).
· Upscale: Last season, Tuesday's "Voice" delivered a solidly upscale audience, indexing at a 111 among adults 18-49 living in homes with $100K+ incomes.
· On Sunday Sept. 17, "The Voice" won the Emmy Award for Outstanding Reality Competition Program for a fourth time and for the third year in a row.
In Late-Night Metered Markets Tuesday Night (with two Florida markets excluded):
· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.2/6; "Late Show with Stephen Colbert," 2.8/8; and ABC's "Jimmy Kimmel Live," 1.8/5.
· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.8/5; "Late Show," 0.6/3; and "Jimmy Kimmel Live," 0.4/3.
· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.
· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.2/5 in metered-market households; CBS's "Late Late Show," 1.2/5. In the 25 markets with Local People Meters, averages were: "Late Night," 0.4/3 in 18-49; "Late Late Show," 0.3/3.
· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/4 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.
NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.
[via press release from NBC] "THIS IS US" SETS A NEW SERIES RECORD, JUMPS +36% VS. ITS YEAR-AGO DEBUT
"LAW & ORDER TRUE CRIME" WINS AT 10, BEATS "NCIS: NEW ORLEANS" BY +70%
"THE VOICE" SOARS +37% VS. LAST SEASON'S FINALE, TOPS "NCIS" BY +63%
"THIS IS US," "VOICE" & "MENENDEZ" ARE THE #1-2-3 SHOWS OF THE NIGHT IN 18-49
NBC BEATS THE NIGHT'S #2-3 NETS COMBINED, A FIRST ON A PREMIERE TUESDAY SINCE 1987
NBC wins the night in every key demo, sweeping 6 of 6 half-hours in 18-49. NBC beat the combined rating of #2 CBS and #3 ABC in 18-49 (2.7 vs. 2.5 combined), which hasn't happened on a Premiere Week Tuesday since 1987.
"The Voice," "This Is Us" and "Law & Order True Crime: The Menendez Murders" are the #1-2-3 shows of the night in 18-49. Is Us" (3.8/14 in 18-49, 12.6 million viewers overall from 9-10:01 p.m. ET):
· Sets a new series record in 18-49, up +12% vs. the show's prior high set on March 14 with the Season 1 finale (3.4).
· Soars +36% versus last season's series premiere in 18-49 (3.8 vs. 2.8 at 10 p.m. on Sept. 20) and +2.6 million persons or +26% in total viewers (12.643 million vs. 10.065 million).
· Beats the ABC-CBS-Fox competition combined in 18-49 (3.8 vs. a combined 3.3).
· Is NBC's top-rated scripted program in the timeslot in 10 years (since Jan. 2, 2007, "Law & Order: Criminal Intent," 4.1)
· Among women 18-49 (5.2), equaled NBC's highest rating for a regularly scheduled scripted program on any night of the week (excludes post-Super Bowl telecasts) since the "ER" finale (8.0 on Thursday, April 2, 2009).
· Will grow dramatically via time-shifting and VOD - last season, "This Is Us" increased by +81% in 18-49 rating (from a 2.68 to a 4.84) and +5.5 million viewers overall (9.9 million to 15.4 million) going from L+SD to L+7.
· SOCIAL: Last night's "This Is Us" is the most social broadcast episode year-to-date (Source: Nielsen Social Content Ratings, 1/1/17-9/26/17, Linear metrics, excluding sports events and specials, ranked on total uniques).
· Upscale: Last season, "This Is Us" generated a strong upscale audience, indexing at a 146 among adults 18-49 living in homes with $100K+ incomes.
The debut of "Law & Order True Crime: The Menendez Murders" (1.7/7 in 18-49, 6.2 million viewers overall from 10:01-11 p.m. ET):
· Wins the hour in every key demographic (including a tie in men 25-54).
· Beats CBS' fourth-season premiere of "NCIS: New Orleans" by +70% (1.7 vs. 1.0) and ABC's second hour of "Dancing With the Stars" by +55% (1.7 vs. 1.1).
· Scores NBC's highest rating in the timeslot with in-season regular programming since Jan. 24 (1.8).
"The Voice" (2.6/11 in 18-49, 10.6 million viewers overall from 8-9 p.m. ET):
· Jumps +37% versus where the show ended last season with its May 23 finale in 18-49 (2.6 vs. 1.9 on May 23) and in total viewers is up +10% (10.616 million vs. 9.654 million).
· Maintains 100% of the show's prior Tuesday premiere in 18-49 (2.6 vs. 2.6 on Feb. 28).
· Beats the season premiere of "NCIS" in the timeslot by +63% in 18-49 (2.6 vs. 1.6).
· Equals the show's highest Tuesday rating in the past year (since Sept. 27, 2016).
· Wins the time period among the Big 4 nets in every key demographic.
· Will add substantial viewership via time-shifting and VOD - last season, Tuesday's "Voice" increased by +26% in 18-49 rating going from L+SD to L+7 (from a 2.27 to a 2.85) and +1.9 million viewers overall (10.4 million to 12.3 million).
· Upscale: Last season, Tuesday's "Voice" delivered a solidly upscale audience, indexing at a 111 among adults 18-49 living in homes with $100K+ incomes.
· On Sunday Sept. 17, "The Voice" won the Emmy Award for Outstanding Reality Competition Program for a fourth time and for the third year in a row.
In Late-Night Metered Markets Tuesday Night (with two Florida markets excluded):
· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.2/6; "Late Show with Stephen Colbert," 2.8/8; and ABC's "Jimmy Kimmel Live," 1.8/5.
· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.8/5; "Late Show," 0.6/3; and "Jimmy Kimmel Live," 0.4/3.
· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.
· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.2/5 in metered-market households; CBS's "Late Late Show," 1.2/5. In the 25 markets with Local People Meters, averages were: "Late Night," 0.4/3 in 18-49; "Late Late Show," 0.3/3.
· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/4 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.
NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.
‘TONIGHT SHOW’ TAKES THE LATE-NIGHT RATINGS WEEK OF SEPT. 18-22 IN 18-49
At 12:35 a.m., Seth Meyers Wins the Time-Period in 18-49 and Total Viewers
NEW YORK — Sept. 26, 2017 — “The Tonight Show Starring Jimmy Fallon” has won the late-night ratings week of Sept. 18-22 in adults 18-49, according to “live plus same day” results from Nielsen Media Research.
For the week, “Tonight” generated a +35% margin of victory in adult 18-49 rating over CBS’ “The Late Show with Stephen Colbert” (with a 0.58 rating versus a 0.43) and posted a +49% win versus ABC’s “Jimmy Kimmel Live” (0.58 vs. 0.39). Friday’s “Kimmel” was an encore and Tuesday’s telecast was retitled and excluded from weekly averages.
At 12:35 a.m. ET last week, “Late Night with Seth Meyers” finished #1 in the timeslot versus CBS’ “The Late Late Show with James Corden” in 18-49 and total viewers, and in their head-to-head half-hour from 12:30 to 1 a.m. ET, “Late Night” beat ABC’s “Nightline” in every key measure.
Meyers’ generated a +32% margin of victory versus “Late Late Show” for the week in adults 18-49 (with a 0.33 rating average versus a 0.25). From 12:30 to 1 a.m., the “Late Night” advantage versus “Nightline” was +37% (0.37 vs. 0.27 for that half-hour).
LATE-NIGHT WEEKLY AVERAGES
(According to in-home viewing figures from Nielsen Media Research for the week of Sept. 18-22. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
ADULTS 18-49
(According to in-home viewing figures from Nielsen Media Research for the week of Sept. 18-22. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.58 rating, 4 share
CBS “Late Show,” 0.43/3
ABC “Kimmel,” 0.39/2 *
NBC “Tonight” 0.58 rating, 4 share
CBS “Late Show,” 0.43/3
ABC “Kimmel,” 0.39/2 *
12:35-1:05 a.m. ET
ABC “Nightline,” 0.27/2
ABC “Nightline,” 0.27/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.33/3 *
CBS “Late Late Show,” 0.25/2 *
NBC “Late Night,” 0.33/3 *
CBS “Late Late Show,” 0.25/2 *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.22/2 *
NBC “Last Call,” 0.22/2 *
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.261 million viewers
CBS “Late Show,” 2.837 million viewers
ABC “Kimmel,” 2.035 million viewers *
NBC “Tonight,” 2.261 million viewers
CBS “Late Show,” 2.837 million viewers
ABC “Kimmel,” 2.035 million viewers *
12:35-1:05 a.m. ET
ABC “Nightline,” 1.261 million viewers
ABC “Nightline,” 1.261 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.229 million viewers *
CBS “The Late Late Show,” 1.199 million viewers *
NBC “Late Night,” 1.229 million viewers *
CBS “The Late Late Show,” 1.199 million viewers *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.719 million viewers *
NBC “Last Call,” 0.719 million viewers *
* Tuesday’s “Kimmel” was retitled and excluded from weekly averages. Friday’s “Kimmel,” “Late Late Show” and “Last Call” were encores, as was Monday’s “Late Night.”
SEASON AVERAGES
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.76 rating, 4 share
CBS “Late Show,” 0.58/3
ABC “Kimmel,” 0.47/3
NBC “Tonight” 0.76 rating, 4 share
CBS “Late Show,” 0.58/3
ABC “Kimmel,” 0.47/3
12:35-1:05 a.m. ET
ABC “Nightline,” 0.31/2
ABC “Nightline,” 0.31/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.40/3
CBS “The Late Late Show,” 0.29/2
NBC “Late Night,” 0.40/3
CBS “The Late Late Show,” 0.29/2
1:35-2:05 a.m. ET
NBC “Last Call,” 0.24/2
NBC “Last Call,” 0.24/2
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.978 million viewers
CBS “Late Show,” 3.332 million viewers
ABC “Kimmel,” 2.153 million viewers
NBC “Tonight,” 2.978 million viewers
CBS “Late Show,” 3.332 million viewers
ABC “Kimmel,” 2.153 million viewers
12:35-1:05 a.m. ET
ABC “Nightline,” 1.397 million viewers
ABC “Nightline,” 1.397 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.499 million viewers
CBS “The Late Late Show,” 1.306 million viewers
NBC “Late Night,” 1.499 million viewers
CBS “The Late Late Show,” 1.306 million viewers
1:35-2:05 a.m. ET
NBC “Last Call,” 0.797 million viewers
NBC “Last Call,” 0.797 million viewers
SELECTED CABLE RESULTS, WEEK OF SEPT. 18-22
NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.29
TBS, 11 p.m.-midnight, “Conan,” 0.17
TBS, 11 p.m.-midnight, “Conan,” 0.17
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.57
Adult Swim, 12:30-1:30 a.m. ET, 0.45
Adult Swim, 12:30-1:30 a.m. ET, 0.45
Each adult 18-49 rating point equals 1.28 million viewers.
TOTAL VIEWERS
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.902 million
TBS, 11 p.m.-midnight, “Conan,” 0.403 million
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.146 million
Adult Swim, 12:30-1:30 a.m. ET, 0.905 million
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.146 million
Adult Swim, 12:30-1:30 a.m. ET, 0.905 million
NBC WINS THE WEEK OF SEPT. 18-24 IN 18-49 AND TOTAL VIEWERS, NFL & ‘TALENT’ ACCOUNT FOR THE WEEK’S TOP 3 PRIME SHOWS ON THE BIG 4 IN 18-49
“American Ninja Warrior” & “The Good Place” Also Generate Top Ratings, Giving NBC Five of the Week’s Top 10
NBC Wins its Fourth Straight Season in 18-49, It’s the First Time in 14 Years NBC Has Won the Full Season With No Super Bowl or Olympics
NBC’s 18-49 Margin of Victory for the Season Is +27%, the Biggest Win for Any Network in 19 Years
Monday’s "Ninja" Equals Its #2 Rating of the Season & Delivers Its #2 Most-Watched Finale Ever, "Midnight, Texas" Grows +33% Week to Week
L+3: “Midnight, Texas” Earns Monday’s Biggest L+3 Lifts on the Big 4 in 18-49 Percentage & Rating
Tuesday’s "Talent" Grows +30% and +3.1 Million Viewers Week to Week to the Show’s Most-Watched Performance Finale Ever; “Will & Grace” Paley Center Special Dominates at 10 p.m. Among ABC, CBS & NBC
On Wednesday, "AGT" Delivers Its Top Season Finale in Six Years in 18-49, Best in Seven Years in Total Viewers, Grows +43% Week to Week in 18-49; "Good Place" Beats Last Season's Finale by +18%
L+3: “Good Place” Rises to Wednesday’s Highest L+3 Lifts on the Big 4 in 18-49, “Talent” Is Tops in Total Viewers
Friday’s "Dateline" Is the #1 Show of the Night in 18-49 on the Big 4, NBC Wins the Night
“Sunday Night Football” Ranks as the Night’s #1 Primetime Telecast in 18-49 and Total Viewers
UNIVERSAL CITY, Calif. — Sept. 26, 2017 — NBC has won the primetime ratings week of Sept. 18-24 in adults 18-49, total viewers and every other key measure, claiming the top three primetime shows of the week on the Big 4 networks in 18-49 and three of the top four in total viewers, according to “live plus same day” figures from Nielsen Media Research.
Raiders-Redskins “Sunday Night Football” ranked #1 among primetime broadcasts last week in adults 18-49, followed by the Tuesday and Wednesday season finales of “America’s Got Talent,” which tied for #2. “American Ninja Warrior” (#8) and Wednesday’s special second-season premiere of “The Good Place” (#10) joined those shows to give NBC five of the week’s top 10.
In total viewers, “Sunday Night Football” also ranked #1 among primetime Big 4 programs, Wednesday’s “America’s Got Talent” finished #2 and Tuesday’s “Talent” was #4.
These results conclude the 2016-17 television season, which NBC has won for a fourth year in a row in the key primetime demographic of adults 18-49. It’s the first time in 14 years NBC has won the September-to-September season without a Super Bowl or Olympics on its schedule. NBC claimed the season counting all programs and also won the separate categories of regular programming, scripted shows and alternative programs. In all programs, the network also won the season in every other key ratings demographic – adults, men and women 18-34; men and women 18-49; and adults, men and women 25-54 (including a tie in men 18-34).
NBC’s margin of +0.4 of a rating point in adults 18-49 for the season is the biggest win for any network in six years, since Fox held a +0.6 advantage at this point in the 2010-11 season. On a percentage basis, NBC won the season by +27% (with a 1.9 ratings vs. a 1.5 each for ABC, CBS and Fox), the largest percentage win for any network in 19 years, since NBC won the 1997-98 season by a +34% advantage.
This is the 13th time in 14 weeks NBC has finished #1 or tied for #1 in 18-49, while the network has taken 12 of 14 in total viewers. Counting entertainment programming only (excluding live news and sports) this is the 18th straight week NBC has finished #1 or tied for #1 in 18-49 and 25-54. In total viewers, NBC has won 16 of the last 18 weeks in entertainment-program ratings.
Week 53 Averages
Adult 18-49 Rating, “L+SD,” Sept. 18-24
NBC…2.0
CBS…1.2
Fox…0.8
ABC…0.8
CW…0.2
Total Viewers
NBC…7.8 million
CBS…6.2 million
ABC…4.2 million
Fox…2.7 million
CW…0.9 million
Completed 2016-17 Season, All Programs
Adult 18-49 Rating, “Most Current”
NBC…1.9
Fox…1.5
CBS…1.5
ABC…1.5
CW…0.5
Total Viewers
CBS…8.1 million
NBC…7.5 million
ABC…5.7 million
Fox…4.8 million
CW…1.6 million
Season to Date, Entertainment Programs Only
Adult 18-49 Rating, “Most Current”
Excludes Live News & Sports
NBC…1.5
ABC…1.4
CBS…1.3
Fox…1.2
CW…0.5
NBC highlights for the week of Sept. 18-24:
Monday
NBC tied for the nightlong win among the Big 4 networks in adults 18-49.
The season finale of “American Ninja Warrior” (1.5/6 in 18-49, 6.0 million viewers overall from 8-10 p.m. ET) matched the show’s second-best rating of the summer in 18-49 (1.5 vs. last week’s season-high 1.6) and was the second most-watched “Ninja” finale ever, behind only the 6.2 million for the Sept. 14, 2015 season-closer. “Ninja” sliced the margin for “Dancing With the Stars” in the timeslot down to 0.1 (1.6 vs. 1.5) versus the year-ago 0.4 (2.1 for the “Dancing” debut vs. 1.7 for the “Ninja” finale on Sept. 12, 2016).
“Live Plus Three Day” Ratings: “Ninja” grew by +14% in 18-49 (from a 1.53 rating to a 1.74) and +740,000 viewers overall (6.0 million to 6.7 million) going from “live plus same day” Nielsens to L+3.
Upscale: “Ninja” is delivering a strong upscale audience, indexing at a 121 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes, “most current” including L+3).
The season finale of “Midnight, Texas” (0.8/3 in 18-49, 2.7 million viewers overall from 10-11 p.m. ET) won the slot among ABC, CBS and NBC in 18-49, to remain undefeated versus its regular ABC-CBS competition in 18-49 through all 10 of its 10 telecasts this season (L+SD). “Midnight” jumped +33% week to week in 18-49 (0.8 vs. 0.6) and +8% in total viewers (2.7 million vs. 2.5 million, and equaled its 18-49 high since the show’s series premiere (0.9 on July 24). L+3: “Midnight, Texas” grew by +48% in 18-49 (0.79 to 1.17) and +1.2 million viewers overall (2.7 million to 3.9 million) going from L+SD to L+3, for the biggest lifts of the night on the Big 4 in 18-49 percentage and rating.
Tuesday
NBC won Tuesday night in 18-49, total viewers and every other key measure. It was NBC’s 36th win over the last 38 Tuesdays among the Big 4 networks in adults 18-49, and in total viewers, it was NBC’s 17th Tuesday win in a row among those nets.
“America’s Got Talent” (3.0/12 in 18-49, 14.7 million viewers overall from 8-10:01 p.m. ET) delivered what prior to the Wednesday season finale was the show’s highest 18-49 rating in three years (since May 27, 2014, 3.0) and most-watched episode in six years (best since July 5, 2011, 15.779 million). The Sept. 19 telecast jumped +30% versus the prior week in 18-49 (3.0 vs. 2.3 for a 9-11 p.m. edition) and +3.1 million persons or +27% in total viewers (14.7 million vs. 11.6 million). The telecast also grew +7% versus last year’s performance finale in 18-49 (3.0 vs. 2.8 on Sept. 13, 2016) and +5% in total viewers (14.7 million vs. 14.0 million), making this the show’s top-rated performance finale in 18-49 in six years (since Sept. 13, 2011, 3.8) and most-watched performance finale ever. “Talent” was the #1 show of the night on the Big 4 networks in 18-49, total viewers and every other key measure. L+3: “Talent” increased by +17% in 18-49 (3.03 to 3.56) and +2.1 million viewers overall (14.7 million to 16.8 million) going from L+SD to L+3 Nielsens. The increases of +0.53 of a rating point and +2.1 million viewers overall were the night’s biggest L+3 lifts in 18-49 rating and total viewers.
“The Paley Center Salutes the Best of Will & Grace” (1.1/5 in 18-49, 4.9 million viewers overall from 10:01-11 p.m. ET) dominated at 10 in 18-49 among ABC, CBS and NBC, winning every key demo. The Sept. 19 telecast outrated the prior five Paley Center primetime specials on the Big 4 networks, delivering the highest rating for those specials since Nov. 26, 2010 (“TV’s Funniest Holiday Moments,” 1.2 on Fox). In total viewers, the “Will & Grace” telecast outdelivered the previous six Paley Center specials, with the biggest overall audience for one of the specials since June 16, 2010 (“TV’s Greatest Surprises,” 6.6 million on CBS).
Wednesday
NBC ranked #1 Wednesday night in 18-49, total viewers and every other key measure, marking the seventh consecutive Wednesday NBC has ranked #1 in total viewers and the sixth time in seven Wednesdays NBC has finished #1 or tied for #1 in 18-49.
The 12th season finale of “America’s Got Talent” (3.0/12 in 18-49, 15.6 million viewers overall from 8-10:01 p.m. ET) scored a six-year Wednesday high for the series in 18-49 (best Wednesday rating since Sept. 14, 2011, 3.6) and a six-year “Talent” high for any night in total viewers (best since 15.8 million on Tuesday, July 5, 2011). It was AGT’s top-rated finale in six years in 18-49 (since a 3.6 on Sept. 14, 2011) and most-watched finale in seven years (since averaging a series-record 16.4 million on Sept. 15, 2010). “Talent” grew +43% week to week in 18-49 (3.0 vs. 2.1 for last week’s 8-9:01 p.m. telecast) and +4.1 million persons or +35% in total viewers (15.642 million vs. 11.590 million). It’s the most-watched primetime non-sports telecast on the broadcast networks since the Oscars on Feb. 26 (32.9 million). Versus last year’s season finale, “Talent” grew +7% in 18-49 (3.0 vs. 2.8 on Sept. 14, 2016) and +1.2 million persons or +9% in total viewers (15.6 million vs. 14.4 million). L+3: The “Talent” finale increased by +13% in 18-49 (2.95 to 3.34) and +1.7 million viewers overall (15.6 million to 17.3 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lift of the night in total viewers.
A special Wednesday Season 2 debut of “The Good Place” (1.3/5 in 18-49, 5.3 viewers overall from 10:01-11 p.m. ET) grew +18% versus the show’s finale last season in 18-49 (1.3 vs. 1.1 from 8-9 p.m. on Thursday, Jan. 19) and was up more than +1.3 million persons or +34% in total viewers (5.6 million vs. 3.9 million). “Good Place” earned NBC’s highest 18-49 and total-viewer Nielsens in the slot since May 24 (1.4 in 18-49, 6.3 million viewers overall for the second hour of the “SVU” season finale) and topped every “Good Place” regular-slot result from last season in total viewers. The special second-season debut won its time period in adults 18-49, adults 25-54, total viewers and most other key measure. L+3: The special Wednesday “Good Place” grew by +47% in 18-49 (1.33 to 1.95) and +1.7 million viewers overall (5.3 million to 7.0 million) going from L+SD to L+3 Nielsens.
Thursday
A rebroadcast of “American Ninja Warrior” (0.8/3 in 18-49, 3.4 million viewers overall from 8-10 p.m. ET) grew from its first half-hour to its fourth in total viewers by +11% (3.3 million to 3.6 million).
An encore telecast of “Chicago Fire” (0.6/3 in 18-49, 3.2 million viewers overall from 10-11 p.m. ET) ranked #1 in the timeslot among ABC, CBS and NBC in adults 18-49, adults 25-54 and total viewers.
.
Friday
NBC ranked #1 Friday night in adults 18-49. NBC has now finished #1 or tied for #1, excluding sports, on 17 of the last 19 Fridays in 18-49.
An encore telecast of “America’s Got Talent” (0.6/3 in 18-49, 3.1 million viewers overall from 8-10 p.m. ET) tied for #1 for the hour among the Big 4 networks in adults 18-49.
“Dateline NBC” (0.8/4 in 18-49, 1.1 in adults 25-54, 4.1 million viewers overall from 10-11 p.m. ET) was the #1 show of the night among the Big 4 networks in adults 18-49 and adults 25-54, winning the slot among ABC, CBS and NBC in adults, men and women 18-49 and adults, men and women 25-54. L+3: The prior week’s “Dateline” encore grew by +26% in 18-49 (0.90 to 1.13) and +1.0 million viewers overall (4.8 million to 5.8 million) going from L+SD to L+3 Nielsens. Upscale: Friday’s “Dateline” is delivering a solid upscale audience, indexing at a 114 among adults 18-49 in $100K+ homes.
Sunday
NBC Sports coverage of Oakland Raiders-Washington Redskins “Sunday Night Football” (6.3/23 in 18-49, 17.5 million viewers overall from 8:31-11:13 p.m. ET) ranked as the #1 primetime telecast of the night in 18-49 and total viewers and led NBC to the nightlong win in every key measure -- adults, men and women 18-34, 18-49 and 25-54, plus total viewers.
"The Voice" Grows +37% vs. Last Season's Finale
NBC spins the numbers for Monday, September 25.
[via press release from NBC] "THE VOICE" GROWS +37% VS. LAST SEASON'S FINALE
"THE BRAVE" TOPS "SCORPION," IMPROVES BY +27% VS. NBC'S TIMESLOT AVERAGE LAST SEASON
Monday Primetime Results:
NOTE: ABC's ratings are subject to change due to NFL coverage in the Dallas market.
The premiere of "The Voice 13" (2.6/9 in 18-49, 10.4 million viewers overall from 8-10:01 p.m. ET):
· Jump +37% versus last spring's finale in 18-49 (2.6 vs. 1.9) and In total viewers is up +7% (10.368 million vs. 9.654 million, on a night of competition from high-rated Cowboys-Cardinals NFL football.
· Beats "Dancing With the Stars" head to head by +73% in 18-49 (2.6 vs. 1.5).
· Even tops "Dancing" by a decisive margin in total viewers (10.368 million vs. 9.072 million).
· Scores the show's highest Monday rating since March 13 in 18-49 (2.6) and biggest overall Monday viewership since March 27 (10.557 million).
· Will add substantial viewership via time-shifting and VOD - last season, Monday's "Voice" grew by +26% going from L+SD to L+7 in 18-49 rating (from a 2.36 to a 2.98) and +2.0 million viewers overall (10.5 million to 12.5 million).
· Upscale: Last season, Monday's "Voice" delivered a solidly upscale audience, indexing at a 115 among adults 18-49 living in homes with $100K+ incomes.
The series premiere of "The Brave" (1.4/5 in 18-49, 6.2 million viewers overall from 10:01-11 p.m. ET):
· Delivers NBC's top non-sports results in the timeslot since Feb. 27 (1.6 in 18-49, 7.5 million viewers overall).
· Tops NBC's average in the slot last season by +27% in 18-49 (1.4 vs. 1.1, L+SD non-sports)and +1.3 million persons or +26% in total viewers (6.171 million vs. 4.917 million).
· Beats CBS' season premiere of "Scorpion" by +40% in adults 18-49 (1.4 vs. 1.0) and outrates it in every other key measure.
· Even tops "Scorpion" in total viewers (6.171 million vs. 5.726 million).
In Late-Night Metered Markets Monday Night:
· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 1.8/5; "Late Show with Stephen Colbert," 2.5/7; and ABC's "Jimmy Kimmel Live," 2.3/6.
· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.5/3; "Late Show," 0.5/3; and "Jimmy Kimmel Live," 0.6/3.
· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.4/5 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.
· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.2/4 in metered-market households; CBS's "Late Late Show," 1.1/4. In the 25 markets with Local People Meters, averages were: "Late Night," 0.3/3 in 18-49; "Late Late Show," 0.2/2.
· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.
NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated. Season-to-date ratings are "most current" - "live plus seven day" except for the two most recent weeks, which are "live plus same day."
[via press release from NBC] "THE VOICE" GROWS +37% VS. LAST SEASON'S FINALE
"THE BRAVE" TOPS "SCORPION," IMPROVES BY +27% VS. NBC'S TIMESLOT AVERAGE LAST SEASON
Monday Primetime Results:
NOTE: ABC's ratings are subject to change due to NFL coverage in the Dallas market.
The premiere of "The Voice 13" (2.6/9 in 18-49, 10.4 million viewers overall from 8-10:01 p.m. ET):
· Jump +37% versus last spring's finale in 18-49 (2.6 vs. 1.9) and In total viewers is up +7% (10.368 million vs. 9.654 million, on a night of competition from high-rated Cowboys-Cardinals NFL football.
· Beats "Dancing With the Stars" head to head by +73% in 18-49 (2.6 vs. 1.5).
· Even tops "Dancing" by a decisive margin in total viewers (10.368 million vs. 9.072 million).
· Scores the show's highest Monday rating since March 13 in 18-49 (2.6) and biggest overall Monday viewership since March 27 (10.557 million).
· Will add substantial viewership via time-shifting and VOD - last season, Monday's "Voice" grew by +26% going from L+SD to L+7 in 18-49 rating (from a 2.36 to a 2.98) and +2.0 million viewers overall (10.5 million to 12.5 million).
· Upscale: Last season, Monday's "Voice" delivered a solidly upscale audience, indexing at a 115 among adults 18-49 living in homes with $100K+ incomes.
The series premiere of "The Brave" (1.4/5 in 18-49, 6.2 million viewers overall from 10:01-11 p.m. ET):
· Delivers NBC's top non-sports results in the timeslot since Feb. 27 (1.6 in 18-49, 7.5 million viewers overall).
· Tops NBC's average in the slot last season by +27% in 18-49 (1.4 vs. 1.1, L+SD non-sports)and +1.3 million persons or +26% in total viewers (6.171 million vs. 4.917 million).
· Beats CBS' season premiere of "Scorpion" by +40% in adults 18-49 (1.4 vs. 1.0) and outrates it in every other key measure.
· Even tops "Scorpion" in total viewers (6.171 million vs. 5.726 million).
In Late-Night Metered Markets Monday Night:
· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 1.8/5; "Late Show with Stephen Colbert," 2.5/7; and ABC's "Jimmy Kimmel Live," 2.3/6.
· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.5/3; "Late Show," 0.5/3; and "Jimmy Kimmel Live," 0.6/3.
· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.4/5 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.
· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.2/4 in metered-market households; CBS's "Late Late Show," 1.1/4. In the 25 markets with Local People Meters, averages were: "Late Night," 0.3/3 in 18-49; "Late Late Show," 0.2/2.
· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.
NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated. Season-to-date ratings are "most current" - "live plus seven day" except for the two most recent weeks, which are "live plus same day."
‘TODAY’ IS #1 FOR 2 STRAIGHT SEASONS
TODAY Wins the 2016-2017 Season in the Key Demo, Its 2nd Straight Season Win
TODAY Wins the 3rd Quarter in the Key Demo, Its 8th Straight Quarter Win
TODAY Is #1 in the Key Demo for 91 Straight Weeks, Its Best Streak in More Than 5 Years
TODAY Narrows the Total Viewer Gap with GMA By 42% Vs. a Year Ago
TODAY Wins the 3rd Quarter in the Key Demo, Its 8th Straight Quarter Win
TODAY Is #1 in the Key Demo for 91 Straight Weeks, Its Best Streak in More Than 5 Years
TODAY Narrows the Total Viewer Gap with GMA By 42% Vs. a Year Ago
NEW YORK - September 26, 2017 - - TODAY was the number-one morning show for the 2016-2017 season, topping ABC’s “Good Morning America” in A25-54 and marking its second straight season win in the key demo. TODAY also won the season in A18-49, its 24th straight season win. TODAY narrowed the total viewer gap with GMA by 8% versus last season, excluding the Rio Olympics.
For the third quarter 2017, TODAY was the number-one show in the key demo, marking its eight straight quarter win. Versus the second quarter 2017, TODAY closed the total viewer gap with GMA by 28% and increased its lead over CBS by 8%.
For the week of September 18, TODAY also won the week in the demo, marking 91 straight weeks in the top spot (107 of the last 108 weeks), its best streak in more than five years. TODAY won Monday outright in total viewers, and versus the same week last year, TODAY narrowed the total viewer gap with GMA by a whopping 42%.
TODAY HIGHLIGHTS
FULL 2016-17 SEASON
| Net | HH Rtg | HH Shr | P2+ Imps | P18-49 Rtg | P18-49 Imps | P25-54 Rtg | P25-54 Imps |
| TODAY | 3.03 | 12 | 4,212 | 0.93 | 1,189 | 1.32 | 1,592 |
| CBS THIS MORNING | 2.58 | 10 | 3,564 | 0.56 | 720 | 0.84 | 1,004 |
| GOOD MORNING AMERICA | 3.23 | 13 | 4,402 | 0.79 | 1,011 | 1.17 | 1,408 |
TODAY ranked #1 among A25-54 viewers for the 2nd straight season
- TODAY averaged 1.592 million A25-54 viewers, leading GMA by +184,000 (+13%) and CBS This Morning by +588,000 (+59%)
TODAY ranked #1 among A18-49 viewers for the 24th consecutive season
- TODAY averaged 1.189 million A18-49 viewers, topping GMA by +178,000 (+18%) and CBS by +469,000 (+65%)
TODAY averaged 4.212 million total viewers, leading CBS by +649,000 (+18%)
- TODAY narrowed the total viewer gap with GMA by 8% versus last season, excluding the Rio Olympics.
3RD QUARTER 2017
| Net | HH Rtg | HH Shr | P2+ Imps | P18-49 Rtg | P18-49 Imps | P25-54 Rtg | P25-54 Imps |
| TODAY | 2.79 | 12 | 3,872 | 0.81 | 1,039 | 1.16 | 1,400 |
| CBS THIS MORNING | 2.41 | 10 | 3,325 | 0.48 | 610 | 0.71 | 855 |
| GOOD MORNING AMERICA | 2.96 | 13 | 4,025 | 0.70 | 895 | 1.06 | 1,276 |
TODAY has ranked #1 among A25-54 viewers for eight consecutive quarters
- TODAY averaged 1.400 million A25-54 viewers, topping GMA by +125,000 (+10%) and CBS by +545,000 (+64%)
Among A18-49 viewers, TODAY has won 19 consecutive quarters and 91 of the last 92 quarters (dating back to 4Q 1994)
- TODAY averaged 1.039 million A18-49 viewers, +145,000 (+16%) over ABC and +429,000 (+70%) higher than CBS
TODAY averaged 3.872 million total viewers, leading CBS by +551,000 (+17%)
- Versus 2Q’17, TODAY narrowed the total viewer gap against GMA by 28% (-151,000 vs. -211,000 in 2Q’17) and increased its lead over CBS by 8% (+551,000 vs. +509,000 in 2Q’17)
WEEK OF SEPTEMBER 18-24, 2017
| Net | HH Rtg | HH Shr | P2+ Imps | P18-49 Rtg | P18-49 Imps | P25-54 Rtg | P25-54 Imps |
| TODAY | 2.93 | 12 | 4,118 | 0.89 | 1,151 | 1.26 | 1,518 |
| CBS THIS MORNING | 2.49 | 10 | 3,465 | 0.52 | 670 | 0.74 | 888 |
| GOOD MORNING AMERICA | 3.09 | 13 | 4,261 | 0.75 | 966 | 1.13 | 1,366 |
TODAY averaged 1.518 million A25-54 viewers, leading GMA by +152,000 (+11%) and CBS This Morning by +630,000 (+64%)
- TODAY has ranked #1 among A25-54 viewers for 91 consecutive weeks (best streak in over five years) and 107 of the last 108 weeks
- TODAY improved its demo lead over GMA by 15% week-to-week (+152,000 vs. +132,000 prior week)
- TODAY delivered a 1.26 A25-54 rating, +0.13 points ahead of GMA and +0.52 points more than CBS
TODAY averaged 1.151 million A18-49 viewers, +185,000 (+19%) more than GMA and +481,000 (+72%) higher than CBS
- TODAY’s 0.89 A18-49 rating led GMA by +0.14 points and CBS by +0.37 points
TODAY averaged 4.118 million total viewers, leading CBS This Morning by +653,000 (+19%)
- TODAY’s total viewer gap vs. GMA was 42% narrower than the same week last season (-143,000 vs. -248,000 last year)
- TODAY topped GMA in total viewers and all demos Monday
TODAY DIGITAL HIGHLIGHTS:
TODAY reached more consumers than GMA on Yahoo with over 37.5 million unique visitors turning to TODAY.com in August for exclusive interviews and the latest lifestyle, parenting and entertainment news, according to recent data from comScore. For 44 consecutive months (53 out of the last 54), TODAY.com has reached more mobile consumers than GMA on Yahoo. TODAY.com has gone from parity in mobile unique visitors in September 2013 to delivering more than 3x GMA on Yahoo’s mobile visitor number in August 2017.
TODAY reached more consumers than GMA on Yahoo with over 37.5 million unique visitors turning to TODAY.com in August for exclusive interviews and the latest lifestyle, parenting and entertainment news, according to recent data from comScore. For 44 consecutive months (53 out of the last 54), TODAY.com has reached more mobile consumers than GMA on Yahoo. TODAY.com has gone from parity in mobile unique visitors in September 2013 to delivering more than 3x GMA on Yahoo’s mobile visitor number in August 2017.
NBC NIGHTLY NEWS WITH LESTER HOLT IS #1
Wins 21st Consecutive Season as a Broadcast in Demo Most Valued by News Advertisers
Double-Digit Landslide Season Win in Key Demo Over Competition, Now #1 for 27 Consecutive Months
Leads on Social Media, Breaks Ground as First Evening Broadcast to Facebook Livestream Show Across the Country
Season Featured Holt’s Historic Interview with Trump Immediately After Comey Firing
Double-Digit Landslide Season Win in Key Demo Over Competition, Now #1 for 27 Consecutive Months
Leads on Social Media, Breaks Ground as First Evening Broadcast to Facebook Livestream Show Across the Country
Season Featured Holt’s Historic Interview with Trump Immediately After Comey Firing
SEPT. 26, 2017 – NBC Nightly News with Lester Holt is the #1 most-watched evening broadcast for the 2016-2017 season in the demo valued most by news advertisers, winning its 21st consecutive season as a broadcast.
NBC Nightly News with Lester Holt joins NBC News’ TODAY, Meet the Press with Chuck Todd and Dateline, as all four network news programs are #1 in the valued A25-54 demo for the second straight season.
Last night, Holt anchored the broadcast from San Juan, Puerto Rico, as the first network anchor on the ground covering the island’s devastation from Hurricane Maria. In the 2016-2017 broadcast season, Holt moderated the most-watched presidential debate in history and exclusively interviewed President Trump in May, the interview of record after the firing of FBI Director James Comey. Holt just concluded the season with a sit-down interview at the United Nations with Iranian President Hassan Rouhani, following his marathon of on-the-ground coverage of Hurricane Irma and Hurricane Harvey, where he anchored for days straight in both Texas and Florida.
“Nightly News has had a banner season by the most important measures, such as our consistent and incredibly strong lead in the key demo, and Lester’s leadership on the biggest stories of the last year, including his interview with President Trump, which remains the most consequential of this presidency,” said Sam Singal, executive producer of NBC Nightly News with Lester Holt. “We are extremely proud of the quality of the broadcast we produce every night and the stories we tell. In a world that gets more complex by the day, we are gratified that viewers turn to us for credible, authoritative news they can trust.”
Nightly News dominated the key demo this season, averaging 1.940 million A25-54 viewers and beating its competition by a double-digit landslide: +191,000 (+11 percent) more than ABC World News Tonight and +497,000 (+34 percent) more than CBS Evening News. The broadcast now commands its biggest advantage in the key demo over CBS in three seasons (since 2013-2014).
Nightly News also leads among A18-49 viewers, averaging 1.413 million for the season and beating ABC by +183,000 (+15 percent) and CBS by +420,000 (+42 percent). All four NBC News broadcasts are #1 among A18-49 viewers this season.
Nightly News is the unrivaled social media frontrunner compared to its competition, outpacing other shows with more Facebook fans and the highest engagement rate on Twitter. Nightly News broke ground this August when it became the first evening broadcast to livestream its programming on Facebook across the country to viewers in their respective markets.
Nightly News won the key demo for the third quarter of 2017, averaging 1.762 million viewers and outperforming ABC by 118,000 (+7 percent) and CBS by +500,000 (+40 percent). An average of 1.271 million A18-49 viewers tuned in: +125,000 (+11 percent) more than ABC and +424,000 (+50 percent) more than CBS. Among A25-54 viewers, Nightly News has now won 35 of the last 38 quarters, and among A18-49 viewers, Nightly News has won 80 of the last 83 quarters. An average of 7.606 million total viewers tuned into Nightly News this quarter, topping CBS by +1.721 million (+29 percent).
Nightly News is also #1 in both demos for the month of September, marking 27 consecutive months at #1 with both audiences. Nightly News averaged 1.991 million A25-54 viewers, leading ABC by +168,000 (+9 percent) and CBS by +636,000 (+47 percent). The broadcast delivered an average of 1.423 million A18-49 viewers, leading ABC by +163,000 (+13 percent) and CBS by +494,000 (+53%). An average of 8.189 million total viewers tuned into Nightly News this month, besting CBS by +1.951 million (+31 percent).
For the week of Sept. 18, Nightly News continues its dominance in the key demo, now winning for 66 consecutive weeks. The broadcast averaged 1.854 million A25-54 viewers, leading ABC by +90,000 (five percent) and CBS by +592,000 (+47 percent). Among A18-49, Nightly News averaged 1.322 million viewers, topping ABC by +125,000 (ten percent) and CBS by +444,000 (+51 percent). The NBC News broadcast has ranked #1 in A18-49 for 111 of the last 112 weeks. An average of 7.779 million total viewers on tuned into Nightly News this week, topping CBS by +1.761 million (+29 percent).
Follow the broadcast on Facebook and on Twitter for the latest.
2016-2017 Season (Sept. 19, 2016 – Sept. 24, 2017)
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 8,167 | 1.61 | 1,940 | 1.10 | 1,413 |
| CBS | 6,555 | 1.20 | 1,443 | 0.77 | 993 |
| ABC | 8,250 | 1.45 | 1,749 | 0.96 | 1,230 |
# # #
DATELINE IS THE #1 MOST-WATCHED FRIDAY NEWSMAGAZINE ACROSS THE BOARD
Delivers Biggest Key Demo Leads Over ABC in 14 Years
Beats ABC by Biggest Advantage in Total Viewers in Four Years
26th Season Premieres This Friday, Sept. 29 at 9p ET/8p CT
Beats ABC by Biggest Advantage in Total Viewers in Four Years
26th Season Premieres This Friday, Sept. 29 at 9p ET/8p CT
SEPT. 26, 2017 – Dateline NBC is the #1 most-watched Friday newsmagazine, winning the 2016-2017 season across the board. With an average of 4.6 million total viewers tuning into the show this past season, Dateline outperformed ABC by +591,000 (+15 percent).
Dateline joins NBC News’ NBC Nightly News with Lester Holt, TODAY and Meet the Press with Chuck Todd, as all four network news programs are #1 in the demo, most valued by news advertisers, for the second straight season.
In the key A25-54 news demo, Dateline averaged 1.5 million viewers, leading ABC by +171,000 (+12 percent). Among A18-49 viewers, Dateline averaged 1.2 million total viewers, beating ABC by +145,000 (+14 percent).
Dateline continues to rein as the #1 newsmagazine during the third quarter of 2017, averaging 4.3 million total viewers, leading ABC by +899,000 (+26 percent). For the same period, Dateline also topped ABC by +186,000 A18-49 viewers (+22 percent) and by +163,000 A25-54 viewers (+14 percent). The series’ total viewer advantage was 40 percent higher than last year for Q3.
Follow the show on Facebook and on Twitter, and tune in this Friday, Sept. 29 at 9 p.m. ET / 8 p.m. CT for the 26th season premiere of Dateline.
NBC WINS THE WEEK OF SEPT. 11-17, NFL & ‘AMERICA’S GOT TALENT’ ACCOUNT FOR THE WEEK’S TOP 3 PRIME SHOWS ON THE BIG 4 IN TOTAL VIEWERS
For the Week, NBC Ties For #1 in 18-49, Wins Outright in Total Viewers
Among Big 4 Primetime Shows, “Sunday Night Football,” Two Editions of “Talent,” “Ninja” and “Marlon” All Rank in the Top 15; In Total Viewers, NFL and “Talent” Claim the Top 3, “Ninja,” “Marlon” & “Dateline” Join Them in the Top 20
Counting Entertainment Programs Only, NBC Has Finished #1 or Tied for #1 in Both 18-49 and 25-54 for 17 Straight Weeks, Has Taken 15 of 17 in Total Viewers
Season to Date, NBC Ranks #1 in Adults 18-49 by a +27% Margin and Is #1 or Tied for #1 in Every Other Key Demo
NBC Wins Monday Among the Big 4 in 18-49 & Total Viewers, "Ninja" Hits a Season High in 18-49, "Midnight, Texas" Ties for #1 at 10 Among ABC, CBS & NBC
L+3: “Midnight, Texas” Earns Monday’s Biggest L+3 Lifts on the Big 4 in 18-49 Percentage & Total Viewers & Wednesday’s Biggest in 18-49 Percentage
"America’s Got Talent" Is Tuesday’s #1 Show in Every Key Measure, NBC Win Tuesday Across the Board
"Marlon" Matches Its Series Highs at Both 9 p.m. and 9:30, "Talent" Equals its Wednesday Season High, "Midnight Texas" Ties for #1 at 10, NBC Ties for the Wednesday Win
L+3: “Talent” Generates Tuesday’s Top L+3 Lifts in 18-49 Rating and Total Viewers & Wednesday’s Biggest Increase in Total Viewers
NBC Ties for the Friday Primetime Win in 18-49 With "Dateline NBC" & a “Talent” Encore
“Sunday Night Football” Ranks as the Night’s #1 Primetime Telecast in 18-49 and Total Viewers, Is NBC’s 12th Consecutive September NFL Game to Average More Than 20 Million Viewers
UNIVERSAL CITY, Calif. — Sept. 19, 2017 — NBC has tied for #1 in adults 18-49 and finished #1 outright in total viewers during the primetime ratings week of Sept. 11-17, claiming the top three primetime shows of the week on the Big 4 networks in total viewers, according to “live plus same day” figures from Nielsen Media Research.
In 18-49, “Sunday Night Football” ranked #1 for the week among primetime telecasts on ABC, CBS, NBC and Fox, followed by Tuesday’s “America’s Got Talent” (#3), Wednesday’s “Talent” (#5), Monday’s “American Ninja Warrior” (tied for #8) and Wednesday’s 9 p.m. telecast of “Marlon” (tied for #13). Rankings exclude sports pre- and post-game shows.
In total viewers, it was: “Sunday Night Football” (#1), Tuesday’s “Talent” (#2), Wednesday’s “Talent (#3), “Ninja” (#9), “Marlon” (#16) and “Dateline NBC” (#19).
Excluding sports, NBC led the week in adults 18-49 and finished #1 or tied for #1 among the Big 4 in adults and men 25-54, men and women 18-49 and men 18-34.
This is the 12thtime in 13 weeks NBC has finished #1 or tied for #1 in 18-49, while the network has taken 11 of 13 in total viewers. Counting entertainment programming only (excluding live news and sports) this is the 17thstraight week NBC has finished #1 or tied for #1 in 18-49 and 25-54. In total viewers, NBC has won 15 of the last 17 weeks in entertainment-program ratings.
Season to date, NBC ranks #1 in adults 18-49, with a +27% margin over ABC, CBS and Fox (1.9 vs. 1.5 each). NBC also ranks #1 for the season among ABC, CBS, NBC and Fox in every other key demographic (including a tie for #1 in men 18-34).
Counting only entertainment programs season to date (excluding live news and sports), NBC ranks #1 among the Big 4 networks in adults 18-49.
Week 52 Averages
Adult 18-49 Rating, “L+SD,” Sept. 11-17
NBC…1.8
Fox…1.8
CBS…1.0
ABC…0.9
CW…0.2
Total Viewers
NBC…7.0 million
Fox…5.7 million
CBS…5.5 million
ABC…3.8 million
CW…0.9 million
Season to Date, All Programs
Adult 18-49 Rating, “Most Current”
NBC…1.9
Fox…1.5
CBS…1.5
ABC…1.5
CW…0.6
Total Viewers
CBS…8.1 million
NBC…7.5 million
ABC…5.7 million
Fox…4.9 million
CW…1.6 million
Season to Date, Entertainment Programs Only
Adult 18-49 Rating, “Most Current”
Excludes Live News & Sports
NBC…1.5
ABC…1.4
CBS…1.3
Fox…1.2
CW…0.6
NBC highlights for the week of Sept. 11-17:
Monday
NBC wins the night among the Big 4 networks in 18-49 and total viewers.
“American Ninja Warrior” (1.6/5 in 18-49, 6.1 million viewers overall from 8-10 p.m. ET) captured a season high in 18-49 and was the #1 show of the night on the Big 4 in that key demo. “Ninja” grew +7% week to week in 18-49 (1.6 vs. 1.5) and topped ABC’s “Bachelor in Paradise” for a second straight week.
“Live Plus Three Day” Ratings: “Ninja” grew by +12% in 18-49 (from a 1.56 rating to a 1.75) and +665,000 viewers overall (6.1 million to 6.8 million) going from “live plus same day” Nielsens to L+3.
“Live Plus Seven Day” Ratings: “American Ninja Warrior” has grown by +22% in 18-49 rating so far this summer going from L+SD to L+7 (from a 1.41 to a 1.72) and +949,000 viewers overall (5.8 million to 6.7 million).
Upscale: “Ninja” is delivering a strong upscale audience, indexing at a 120 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes, “most current” including L+3).
“Midnight, Texas” (0.6/2 in 18-49, 2.5 million viewers overall from 10-11 p.m. ET) tied for #1 in the timeslot among ABC, CBS and NBC in adults 18-49 and adults 25-54. L+3: “Midnight, Texas” grew by +59% in 18-49 (0.64 to 1.02) and +1.2 million viewers overall (2.5 million to 3.7 million) going from L+SD to L+3, for the biggest lifts of the night on the Big 4 in 18-49 percentage and total viewers. L+7: “Midnight, Texas” is growing by +62% in 18-49 rating going from L+SD to L+7 (from a 0.77 to a 1.25) and more than +1.5 million viewers overall (3.1 million to 4.7 million).
Tuesday
NBC won Tuesday night in 18-49, total viewers and every other key measure. It was NBC’s 35thwin over the last 37 Tuesdays among the Big 4 networks in adults 18-49, and in total viewers, it was NBC’s 16thTuesday win in a row among those nets.
“Hand in Hand: A Benefit for Hurricane Relief,” airing from 8-9 p.m. ET, ran as sustaining programming and will not be included in nightlong or weeklong networks averages.
“America’s Got Talent” (2.3/9 in 18-49, 11.6 million viewers overall from 9-11 p.m. ET) ranked as the #1 show of the night in 18-49, total viewers and every other key measure, dominating its special 9-11 p.m. timeslot in all key categories. L+3: “Talent” increased by +27% in 18-49 (2.27 to 2.88) and +2.4 million viewers overall (11.6 million to 14.0 million) going from L+SD to L+3 Nielsens. The increases of +0.61 of a rating point and +2.4 million viewers overall were the night’s biggest L+3 lifts in 18-49 rating and total viewers. L+7: “Talent” is growing by +35% this season in 18-49 rating (from a 2.63 to a 3.54) and +3.3 million viewers overall (12.8 million to 16.1 million) going from L+SD to L+7.
Wednesday
NBC tied for #1 Wednesday night in 18-49 and ranked #1 outright in total viewers, marking the sixth consecutive Wednesday NBC has finished #1 in total viewers and the fifth time in six Wednesdays NBC has ranked #1 or tied for #1 in 18-49.
“America’s Got Talent” (2.1/9 in 18-49, 11.6 million viewers overall from 8-9:01 p.m. ET) was the #1 show of the night in 18-49 and total viewers and equaled its season high in 18-49, retaining 100% week to week in 18-49 (2.1 vs. 2.1) and 97% in total viewers (11.6 million vs. 12.0 million). Versus last year’s penultimate Wednesday telecast, “Talent” was up +5% in 18-49 (2.1 vs. 2.0 on Sept. 7, 2016) and +9% in total viewers (11.6 million vs. 10.6 million). L+3: The Wednesday “Talent” increased by +17% in 18-49 (2.08 to 2.44) and +1.6 million viewers overall (11.6 million to 13.2 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lift of the night in total viewers. L+7: The Wednesday “Talent” is growing by +28% in 18-49 rating going from L+SD to L+7 (from a 2.04 to a 2.62) and +2.4 million viewers overall (10.9 million to 13.3 million).
“Marlon” (1.2/5 in 18-49, 5.0 million viewers overall from 9:01-9:30 p.m. ET) equaled the show’s series high in 18-49, retaining 100% week-to-week in 18-49 (1.2 vs. 1.2) and 98% in total viewers (4.9 million vs. 5.0 million) and scoring the highest Week 5 results for any original scripted series on the Big 4 this summer in both measures. “Marlon” won the half-hour in total viewers. L+3: “Marlon” increased by +16% in 18-49 (1.23 to 1.43) and +468,000 viewers overall (5.0 million to 5.4 million) going from L+SD to L+3 Nielsens. L+7: “Marlon” has grown by +30% this season in 18-49 rating (from a 1.15 to a 1.49) and +844,000 viewers overall (4.8 million to 5.6 million) going from L+SD to L+7.
A second episode of “Marlon” (1.0/4 in 18-49, 3.6 million viewers overall from 9:30-10 p.m. ET) matched the show’s series high for a 9:30 telecast in 18-49 and equaled NBC’s highest summer rating in the timeslot, excluding Olympics and “America’s Got Talent,” since June 22, 2016. “Marlon” grew versus the prior week’s 9:30 episode by +11% (1.0 vs. 0.9) and +3% in total viewers (3.6 million vs. 3.5 million). L+3: The 9:30 “Marlon” grew by +21% in 18-49 (0.98 to 1.20) and +461,000 viewers overall (3.6 million to 4.1 million) going from L+SD to L+3 figures. L+7: The 9:30 telecast of “Marlon” is increasing by +32% in 18-49 rating (from a 0.94 to a 1.24) and +721,000 viewers overall (3.7 million to 4.4 million) going from L+SD to L+7.
“Midnight, Texas” (0.7/3 in 18-49, 2.7 viewers overall from 10-11 p.m. ET) tied for #1 in the timeslot among ABC, CBS and NBC in adults 18-49 and maintain 100% of the week’s prior telecast in it regular Monday time period, which benefited from an “American Ninja Warrior” lead-in. “Midnight” has run undefeated this summer versus its regular ABC-CBS timeslot competition in 18-49, finishing #1 or tied for #1 among those nets in the time period with nine of nine telecasts (L+SD). L+3: “Midnight” grew by +64% in 18-49 (0.59 to 0.97) and +1.2 million viewers overall (2.4 million to 3.6 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lift of the night on the Big 4 in 18-49 percentage,
Thursday
A rebroadcast of “American Ninja Warrior” (0.9/3 in 18-49, 3.7 million viewers overall from 8-10 p.m. ET) tied for #2 in the two-hour timeslot among the Big 4 nets in adults 18-49. From its first half-hour to its fourth, “Ninja” grew +23% in total viewers (3.2 million to 3.9 million).
An encore telecast of “Chicago Fire” (0.7/3 in 18-49, 3.6 million viewers overall from 10-11 p.m. ET):
Is close to rounding up to a 0.9 (currently earning a 0.843 in these prelim fast-affiliate ratings).
Currently ranks #2 in the timeslot among ABC, CBS and NBC in adults 18-49, adults 25-54 and total viewers, pending updates.
Despite the 10 p.m. hour, grows from half-hour by +13% in 18-49 (0.8 to 0.9) and +9% in total viewers (3.7 million to 4.1 million).
Friday
NBC tied for #1 Friday night among the Big 4 networks in adults 18-49.
An encore telecast of “America’s Got Talent” (0.7/4 in 18-49, 4.1 million viewers overall from 9-10 p.m. ET) grew versus the prior week’s Friday encore by +0.2 of a point or +40% in 18-49 (0.7 vs. 0.5 from 9-10 p.m.) and +1.4 million persons or +52% in total viewers (4.1 million vs. 2.7 million).
“Dateline NBC” (0.9/4 in 18-49, 1.2 in adults 25-54, 4.8 million viewers overall from 10-11 p.m. ET) ranked #1 in the time period among ABC, CBS and NBC in adults 18-49 and adults 25-54. “Dateline” equaled its highest 18-49 rating since June 2 (1.0), while scoring its best 25-54 rating since July 21 (1.2) and most-watched telecast since July 7 (5.0 million). L+3: The prior week’s “Dateline” encore grew by +31% in 18-49 (0.87 to 1.14) and +1.1 million viewers overall (4.2 million to 5.3 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lifts of the night on the Big 4 in 18-49 rating and percentage, as well as total viewers. L+7: Friday’s “Dateline” is growing by +34% this season in 18-49 rating (from a 0.91 to a 1.22) and +1.2 million viewers overall (4.6 million to 5.8 million) going from L+SD to L+7. Upscale: Friday’s “Dateline” is delivering a solid upscale audience, indexing at a 114 among adults 18-49 in $100K+ homes.
Saturday
"Dateline Saturday Night Mystery” (0.5/2 in 18-49, 0.8 in 25-54, 3.8 million viewers overall from 8-10 p.m. ET) grew +50% from its first half-hour to its fourth in 18-49 (0.4 to 0.6), +67% in adults 25-54 (0.6 to 1.0) and +1.8 million persons or +63% in total viewers (2.9 million to 4.7 million), while maintaining 100% of the show’s most recent telecast in adult 18-49 rating (0.5 vs. 0.5 from 10-11 p.m. on Sept. 2) and growing +14% in adults 25-54 (0.8 vs. 0.7) and +21% in total viewers (3.8 million vs. 3.2 million). L+7: “Dateline Mystery” is increasing by +15% this season in 18-49 rating (from a 0.59 to a 0.68) and +406,000 viewers overall (3.6 million to 4.0 million) going from L+SD to L+7. Upscale: “Dateline Mystery” is generating a solid upscale audience, indexing at a 107 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes)
“Running Wild with Bear Grylls,” featuring Vanessa Hudgens (0.5/2 in 18-49, 2.1 million viewers overall from 10-11 p.m. ET), despite the 10 p.m. hour, held steady or grew from half-hour to half-hour in adults 25-54 and all key adult-male demos. Upscale: Last season, “Running Wild” delivered a strong upscale audience, indexing at a 115 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).
Sunday
NBC Sports coverage of Green Bay Packers-Atlanta Falcons “Sunday Night Football” (7.1/25 in 18-49, 20.2 million viewers overall from 8:36-11:28 p.m. ET) ranked as the #1 primetime telecast of the night in 18-49 and total viewers and led NBC to a tie for #1 for the night in 18-49 with Fox (which benefited from a 99-minute Cowboys-Broncos NFL overrun). It’s NBC’s 12thconsecutive September NFL game to average more than 20 million viewers.
NBC WINS ITS 4TH STRAIGHT SEPTEMBER-TO-SEPTEMBER SEASON
It’s the First Time in 14 Years NBC Has Won the Full Season in 18-49 With No Super Bowl or Olympics
NBC Also Rules the Season With Entertainment Programming Only, as Well as With Scripted Shows and Alternative Programs
Additionally, NBC Ranks #1 in Adults 25-54 and Every Other Key Demographic and Is a Competitive #2 in Total Viewers – Excluding Sports, It’s the Closest NBC Has Run to #1 in Total Viewers in 14 Years
NBC’s 18-49 Margin of Victory Is +27%, the Biggest Percentage Advantage for Any Network at This Point in 19 Years
NBC Takes the Summer of 2017, Its Seventh Summer Victory in a Row in 18-49 and Third Straight in Total Viewers
UNIVERSAL CITY, Calif. — Sept. 19, 2017 — NBC has won its fourth consecutive September-to-September television season in the key primetime demographic of adults 18-49, having clinched a first-place finish with one week left to count in the 2016-17 season, according to “most current” ratings data from Nielsen Media Research.
NBC has also won the season among the Big 4 networks in every other key demographic -- adults 25-54, men and women 25-54, men and women 18-49, and adults, men and women 18-34 (including a tie in men 18-34). In total viewers, NBC ranks #2 and, when excluding sports, is running within 1.040 million persons of first-place CBS in that category, the closest it’s been to CBS at this point in the season excluding sports in 14 years.
In the key adult 18-49 demographic, NBC is #1 for the season when counting all programming as well as with entertainment programming only, scripted shows only and alternative programs only, and is also #1 in alternative programs in total viewers.
In “most current” ratings from Nielsen Media Research through Sept. 17, with one week left to count in the September-to-September season, NBC is averaging a 1.9 rating in adults 18-49 to rank #1 for the season with a margin that’s certain to stand when the full averages are reported by Nielsen next week.
It’s the first time NBC has won the September-to-September season in 18-49 with no boost from an Olympics or Super Bowl in 14 years, since taking the 2002-03 season.
NBC’s margin of +0.4 of a rating point in adults 18-49 is the biggest win for any network in six years, since Fox held a +0.6 advantage at this point in the 2010-11 season. On a percentage basis, NBC is leading by +27%, the largest percentage lead for any network with one week left to count in the season in 19 years, since NBC led the 1997-98 season by a +34% advantage.
In total viewers, excluding live news and sports, NBC is averaging 6.790 million persons, to pull within 1.040 million viewers of CBS’ 7.830 million. That’s the closest NBC has run to CBS in total viewers with one week to go in the season, excluding sports, since 2002-03, when the gap was 598,000.
2017-18 Season Averages Thru Sept. 17
Adult 18-49 Rating, “Most Current”
NBC…1.9
Fox…1.5
CBS…1.5
ABC…1.5
Total Viewers
CBS…8.1 million
NBC…7.5 million
ABC…5.7 million
Fox…4.9 million
2017-18 Averages, Entertainment Programs Only
Adults 18-49 Rating, “Most Current” thru Sept. 17
Excludes Live News & Sports
NBC…1.5
ABC…1.4
CBS…1.3
Fox…1.2
NBC has won 33 weeks this season in adults 18-49 among the Big 4 networks (including four ties, L+SD), while CBS, ABC and Fox have won a combined 24 weeks (including four ties), marking the fourth season in a row NBC has won more weeks in 18-49 than the other Big 4 networks combined.
NBC’s primetime lineup has also dominated the ratings for the summer of 2017, and is headed toward its seventh consecutive summer win in adults 18-49 and third in a row in total viewers.
The network’s strong summer was paced by the Tuesday edition of “America’s Got Talent,” the #1 most-watched entertainment series on all of television in “live plus same day” full-season Nielsen averages that include regular originals and encores, with an average of 12.8 million viewers. In L+7, all “Talent” originals have achieved a viewership of 15.7 million, which is up +14% versus last summer to make this the show’s most-watched season ever.
NBC also launched the biggest hit of the summer, “World of Dance,” featuring judge and executive producer Jennifer Lopez. In “live plus same day” Nielsens, “World of Dance” ranks as the season’s #2 new series on all of television in 18-49 and #1 new alternative show in 18-49 and total viewers. With a L+7 average of 10.1 million viewers overall, “World of Dance” is the most-watched new summer alternative series on the broadcast nets in 10 years.
In the 10:30 lead-in to local news this season NBC ranked a decisive #1 averaging a 2.1 rating in the key news demographic of adults 25-54 Mondays through Fridays from 10:30-11 p.m., versus a 1.7 for CBS and a 1.6 for ABC.
NBC has also delivered #1 ratings in late night, with “The Tonight Show Starring Jimmy Fallon” and “Late Night with Seth Meyers” leading their ABC and CBS time-period competition for the season in every key ratings demographic. The network also generated #1 Nielsens in morning news, with “Today” leading in the adult 18-49 and adults 25-54 demographics; in evening news, with “NBC Nightly News with Lester Holt” also ranking #1 in 18-49 and 25-54; and in Sunday morning public affairs, with “Meet the Press” #1 in 18-49, 25-54 and total viewers.
‘TODAY’ IS #1 FOR 90 WEEKS
TODAY Is #1 in the Key Demo for 90 Straight Weeks, Best Streak in More Than 5 Years
TODAY Wins Full Week of 9/4 in Total Viewers, First Outright Weekly Win this Year
TODAY Wins Full Week of 9/4 in Total Viewers, First Outright Weekly Win this Year
NEW YORK - September 19, 2017 - - Once again, more viewers turn to NBC News’ TODAY during breaking news. For the week of 9/4, TODAY was the number-one morning show outright topping ABC’s “Good Morning America” in total viewers and all demos, its first weekly win this year according to revised Nielsen ratings. For the week of 9/11, TODAY once again won the week in the key demo A25-54, marking 90 straight weeks in the top spot (106 of the last 107 weeks), its best streak in more than five years.
**PLEASE NOTE -- There are inconsistencies with the ratings data for the
last two weeks:
- Nielsen revised the original published ratings data for the week of 9/4 resulting in a total viewer win for TODAY. The original data previously reported that TODAY won that week in the key demo only, as opposed to an outright win in total viewers and the key demo.
- For the week of 9/11, the ratings are completely misleading. On Monday, TODAY broadcast a special seven-hour edition of rolling news coverage of Hurricane Irma, and due to a clerical error with how the extended show was submitted, the official ratings do not accurately reflect total viewership and demo averages for the 7-9 a.m. hours that day and for the week. Nielsen is currently reviewing Monday’s numbers.
TODAY HIGHLIGHTS
Week of 9/4 (Revised by Nielsen)
TODAY won the week across-the-board for the first time in 37 weeks (since 12/19/2017).
- TODAY averaged 4.518 million total viewers, beating GMA by +27,000 (+1%) and leading CBS This Morning by +801,000 (+22%).
- TODAY averaged 1.676 million A25-54 viewers, leading GMA by +208,000 (+14%) and CBS This Morning by +698,000 (+71%).
- TODAY averaged 1.275 million A18-49 viewers, +210,000 (+20%) more than GMA and +586,000 (+85%) higher than CBS.
| Net | HH Rtg | HH Shr | P2+ Imps | P18-49 Rtg | P18-49 Imps | P25-54 Rtg | P25-54 Imps |
| TODAY | 3.25 | 13 | 4,518 | 0.99 | 1,275 | 1.39 | 1,676 |
| CBS THIS MORNING | 2.66 | 10 | 3,717 | 0.53 | 689 | 0.81 | 978 |
| GOOD MORNING AMERICA | 3.27 | 13 | 4,491 | 0.83 | 1,065 | 1.22 | 1,468 |
Week of 9/11 (This data is being reviewed by Nielsen)
TODAY averaged 1.522 million A25-54 viewers, leading GMA by +103,000 (+7%) and CBS This Morning by +597,000 (+64%)
- TODAY has ranked #1 among A25-54 viewers for 90 consecutive weeks (best streak in over five years) and 106 of the last 107 weeks
- TODAY delivered a 1.26 A25-54 rating, +0.08 points ahead of GMA and +0.49 points more than CBS
TODAY averaged 1.163 million A18-49 viewers, +178,000 (+18%) more than GMA and +506,000 (+77%) higher than CBS
- TODAY’s 0.90 A18-49 rating led GMA by +0.14 points and CBS by +0.39 points
TODAY averaged 4.092 million total viewers, leading CBS This Morning by +565,000 (+22%)
Season-to-date:
TODAY ranks #1 among A25-54 viewers and A18-49 viewers
- Season-to-date, TODAY leads GMA by +13% (+184,000) among A25-54 viewers and +18% (+178,000) among A18-49 viewers
| Net | HH Rtg | HH Shr | P2+ Imps | P18-49 Rtg | P18-49 Imps | P25-54 Rtg | P25-54 Imps |
| TODAY | 2.93 | 12 | 4,092 | 0.90 | 1,163 | 1.26 | 1,522 |
| CBS THIS MORNING | 2.55 | 10 | 3,527 | 0.51 | 657 | 0.77 | 925 |
| GOOD MORNING AMERICA | 3.15 | 13 | 4,302 | 0.76 | 985 | 1.18 | 1,419 |
TODAY DIGITAL HIGHLIGHTS:
TODAY reached more consumers than GMA on Yahoo with over 37.5 million unique visitors turning to TODAY.com in August for exclusive interviews and the latest lifestyle, parenting and entertainment news, according to recent data from comScore. For 44 consecutive months (53 out of the last 54), TODAY.com has reached more mobile consumers than GMA on Yahoo. TODAY.com has gone from parity in mobile unique visitors in September 2013 to delivering more than 3x GMA on Yahoo’s mobile visitor number in August 2017.
TODAY reached more consumers than GMA on Yahoo with over 37.5 million unique visitors turning to TODAY.com in August for exclusive interviews and the latest lifestyle, parenting and entertainment news, according to recent data from comScore. For 44 consecutive months (53 out of the last 54), TODAY.com has reached more mobile consumers than GMA on Yahoo. TODAY.com has gone from parity in mobile unique visitors in September 2013 to delivering more than 3x GMA on Yahoo’s mobile visitor number in August 2017.
“NBC NIGHTLY NEWS WITH LESTER HOLT” DOMINATES THE KEY DEMO, NOW #1 FOR 65 STRAIGHT WEEKS
Outperforms Competition by Double-Digits in Demo Most Valued by News Advertisers
Ranks #1 in A18-49 for 110 of Last 111 Weeks
Grows Year-Over-Year in Total Viewers
Ranks #1 in A18-49 for 110 of Last 111 Weeks
Grows Year-Over-Year in Total Viewers
NEW YORK (September 19, 2017) – “NBC Nightly News with Lester Holt” won the key demo for the week of September 11, marking its 65th straight week as the #1 most-watched evening broadcast according to Nielsen Research Data.
The broadcast continues its winning streak in the demo most valued by news advertisers averaging 1.9 million A25-54 viewers, beating “ABC World News Tonight” by +94,000 viewers (+5%) and “CBS Evening News” by +567,000 viewers (+43%).
For 110 of the past 111 weeks, Nightly News was also the most-watched among A18-49 viewers, averaging 1.4 million and topping ABC by +112,000 viewers (+9%) and CBS by +421,000 viewers (+45%).
8 million total viewers tuned in to Nightly News for the week of September 11. Nightly News bested “CBS Evening News” by +2 million total viewers (+32%) and grew its year-over-year total audience.
Nightly News continues as the #1 most-watched evening newscast season-to-date in the key demo, delivering its largest demo lead over CBS in three seasons.
Nightly News outpaces the competition on social media with more followers on Facebook and a fivefold advantage in Twitter engagement compared to ABC’s “World News Tonight.”
# # #
Weekly Highlights:
- Nightly News averaged 1.9 million A25-54 viewers, outperforming ABC by +94,000 viewers (+5%) and CBS by +567,000 (+43%).
- Nightly News has ranked #1 in A25-54 for 65 consecutive weeks.
- Nightly News averaged 1.4 million A18-49 viewers, topping ABC by +112,000 (+9%) and CBS by +421,000 (+45%).
- Among A18-49 viewers, Nightly News has won 110 of the last 111 weeks.
- Nightly News averaged 8 million total viewers, besting CBS by +2 million (+32%).
Season Highlights:
- Nightly News is the #1 evening newscast this season in A25-54 and A18-49, leading its competition by double digits.
- Nightly News holds its largest demo advantages over CBS in three seasons.
Week of September 11 – September 15, 2017:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 8.003 | 1.57 | 1.899 | 1.05 | 1.356 |
| CBS | 6.082 | 1.10 | 1.332 | 0.73 | 0.935 |
| ABC | 8.333 | 1.50 | 1.805 | 0.97 | 1.244 |
# # #
ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
“NBC Nightly News with Lester Holt” is America’s most-watched evening newscast, going beyond the day’s headlines to uncover stories of how people’s lives are affected by the world around them. “NBC Nightly News” reaches over 24 million people every week through its broadcast and millions more through NBCNews.com, the “Nightly News” app, and social media platforms. Lester Holt is the anchor and Sam Singal is the executive producer.
ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
“NBC Nightly News with Lester Holt” is America’s most-watched evening newscast, going beyond the day’s headlines to uncover stories of how people’s lives are affected by the world around them. “NBC Nightly News” reaches over 24 million people every week through its broadcast and millions more through NBCNews.com, the “Nightly News” app, and social media platforms. Lester Holt is the anchor and Sam Singal is the executive producer.
‘TONIGHT SHOW’ WINS THE LATE-NIGHT RATINGS WEEK OF SEPT. 11-15 IN 18-49 AND TOTAL VIEWERS
Jimmy Fallon Leads the Hour Vs. the ABC and CBS Competition in Every Key Measure
At 12:35 a.m., Seth Meyers Also Tops the Time-Period Competition in All Key Categories
NEW YORK — Sept. 19, 2017 — “The Tonight Show Starring Jimmy Fallon” has won the late-night ratings week of Sept. 11-15 versus its ABC and CBS time-period competition in every key ratings measure – adults, men and women 18-34; adults, men and women 18-49; and adults, men and women 25-54, plus total viewers -- according to “live plus same day” results from Nielsen Media Research.
For the week, “Tonight” generated a +32% margin of victory in adult 18-49 rating over ABC’s “Jimmy Kimmel Live,” with a 0.58 rating versus a 0.44. CBS’ “The Late Show with Stephen Colbert” was in rebroadcast and averaged a 0.32 rating for the week. Friday’s “Kimmel” was also an encore and Tuesday’s telecast was retitled and excluded from weekly averages.
At 12:35 a.m. ET last week, “Late Night with Seth Meyers” finished #1 in the timeslot versus CBS’ “The Late Late Show with James Corden” in all key ratings categories, and in their head-to-head half-hour from 12:30 to 1 a.m. ET, “Late Night” beat ABC’s “Nightline” in every key measure.
Meyers’ generated a +48% margin of victory versus “Late Late Show” for the week in adults 18-49, with a 0.34 rating average versus a 0.23.
LATE-NIGHT WEEKLY AVERAGES
(According to in-home viewing figures from Nielsen Media Research for the week of Sept. 11-15. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
ADULTS 18-49
(According to in-home viewing figures from Nielsen Media Research for the week of Sept. 11-15. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.58 rating, 4 share
CBS “Late Show,” 0.32/2 (R)
ABC “Kimmel,” 0.44/3 *
NBC “Tonight” 0.58 rating, 4 share
CBS “Late Show,” 0.32/2 (R)
ABC “Kimmel,” 0.44/3 *
12:35-1:05 a.m. ET
ABC “Nightline,” 0.28/2
ABC “Nightline,” 0.28/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.34/3 *
CBS “Late Late Show,” 0.23/2 *
NBC “Late Night,” 0.34/3 *
CBS “Late Late Show,” 0.23/2 *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.22/2 *
NBC “Last Call,” 0.22/2 *
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.512 million viewers
CBS “Late Show,” 1.964 million viewers (R)
ABC “Kimmel,” 2.171 million viewers *
NBC “Tonight,” 2.512 million viewers
CBS “Late Show,” 1.964 million viewers (R)
ABC “Kimmel,” 2.171 million viewers *
12:35-1:05 a.m. ET
ABC “Nightline,” 1.298 million viewers
ABC “Nightline,” 1.298 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.334 million viewers *
CBS “The Late Late Show,” 1.070 million viewers *
NBC “Late Night,” 1.334 million viewers *
CBS “The Late Late Show,” 1.070 million viewers *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.751 million viewers *
NBC “Last Call,” 0.751 million viewers *
* Tuesday’s “Kimmel” was retitled and excluded from weekly averages. Friday’s “Kimmel,” “Late Night” and “Late Late Show” were encores and Friday’s “Last Call” was preempted.
SEASON AVERAGES
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.77 rating, 4 share
CBS “Late Show,” 0.58/3
ABC “Kimmel,” 0.47/3
NBC “Tonight” 0.77 rating, 4 share
CBS “Late Show,” 0.58/3
ABC “Kimmel,” 0.47/3
12:35-1:05 a.m. ET
ABC “Nightline,” 0.31/2
ABC “Nightline,” 0.31/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.40/3
CBS “The Late Late Show,” 0.29/2
NBC “Late Night,” 0.40/3
CBS “The Late Late Show,” 0.29/2
1:35-2:05 a.m. ET
NBC “Last Call,” 0.24/2
NBC “Last Call,” 0.24/2
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.988 million viewers
CBS “Late Show,” 3.329 million viewers
ABC “Kimmel,” 2.154 million viewers
NBC “Tonight,” 2.988 million viewers
CBS “Late Show,” 3.329 million viewers
ABC “Kimmel,” 2.154 million viewers
12:35-1:05 a.m. ET
ABC “Nightline,” 1.398 million viewers
ABC “Nightline,” 1.398 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.502 million viewers
CBS “The Late Late Show,” 1.307 million viewers
NBC “Late Night,” 1.502 million viewers
CBS “The Late Late Show,” 1.307 million viewers
1:35-2:05 a.m. ET
NBC “Last Call,” 0.798 million viewers
NBC “Last Call,” 0.798 million viewers
SELECTED CABLE RESULTS, WEEK OF SEPT. 11-15
NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.33
TBS, 11 p.m.-midnight, “Conan,” 0.22
TBS, 11 p.m.-midnight, “Conan,” 0.22
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.64
Adult Swim, 12:30-1:30 a.m. ET, 0.48
Adult Swim, 12:30-1:30 a.m. ET, 0.48
Each adult 18-49 rating point equals 1.28 million viewers.
TOTAL VIEWERS
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.951 million
TBS, 11 p.m.-midnight, “Conan,” 0.527 million
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.230 million
Adult Swim, 12:30-1:30 a.m. ET, 0.938 million
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.230 million
Adult Swim, 12:30-1:30 a.m. ET, 0.938 million
NBC DOMINATES THE WEEK OF SEPT. 4-10; NFL & ‘AMERICA’S GOT TALENT’ ACCOUNT FOR 4 OF THE TOP 6 IN 18-49, EACH OF THE TOP 4 IN TOTAL VIEWERS
NBC Wins 6 of 7 Nights of the Week in 18-49 Among the Big 4 Networks, Generates the Top-Rated Week for Any Network Since the Super Bowl in 18-49 and Total Viewers
Among Big 4 Primetime Shows, “Sunday Night Football,” “Thursday Night Football” and Two Editions of “Talent” Finish Among the Top 6 in 18-49, Are Joined in the Top 20 by “American Ninja Warrior,” “Marlon,” Notre Dame Football & “Hollywood Game Night”
Season to Date, NBC Ranks #1 in Adults 18-49 by a +27% Margin and Is #1 or Tied for #1 in Every Other Key Demo
Monday’s "Ninja" Matches Its Season High, Is the Night’s #1 Show on the Big 4; "Midnight, Texas" Ties for #1 at 10 Among ABC, CBS & NBC
L+3: “Midnight, Texas” Captures the Night’s Top L+3 Lifts on the Big 4 in 18-49 Percentage & Total Viewers
"Talent" & "Hollywood Game Night" Dominate Tuesday, Beating the Combined Big 4 Competition
L+3: “Talent” Delivers Tuesday’s Strongest L+3 Lifts in 18-49 Rating and Total Viewers & Wednesday’s Biggest Increase in Total Viewers
NBC Wins Wednesday, "Marlon" Matches Its Season High, "Talent" Grows Vs. Last Week & the Same Night Last Year to a 6-Year Total-Viewer High for a Non-Finale Live Results Show
Thursday’s Chiefs-Patriots NFL Kickoff Game Beats the Night’s Big 4 Competition Combined
Friday’s "Dateline NBC" Is the #1 Show of the Night on the Big 4 in 18-49, NBC Wins Primetime Among Those Nets
“Sunday Night Football” Wins the Night in Every Key Measure, Grows +8% in 18-49 Vs. the Year-Ago Sunday Debut
UNIVERSAL CITY, Calif. — Sept. 14, 2017 — NBC has dominated the primetime ratings week of Sept. 4-10 in adults 18-49, total viewers and all other key measures, claiming four of the top six primetime entertainment shows of the week on the Big 4 networks in 18-49 and four of the top four in total viewers.
According to “live plus same day” figures from Nielsen Media Research, “Sunday Night Football” and “Thursday Night Football” rank #1-2 respectively on the broadcast networks for the week in both 18-49 and total viewers, with Tuesday and Wednesday editions of “America’s Got Talent” ranking #4 and 6 in 18-49 and #3 and 4 in total viewers. Rankings exclude sports pre- and post-game shows.
NBC took six of seven nights of the week in 18-49 among the Big 4 networks, leading every night except Saturday.
NBC’s 3.2 rating in 18-49 and 10.5 million viewers for the week in adults 18-49 are highs for any network since Super Bowl week last Jan. 30-Feb. 5, when Fox averaged a 9.8 in 18-49 and 29.7 million viewers overall. It’s also the highest-rated week for NBC in the past year (since Sept. 5-11, 2016, 3.3) and most-watched week for NBC in nine months (since Dec. 5-11, 2016, 10.6 million).
This is NBC’s 11th win in the last 12 weeks in 18-49, while the network has taken 10 of 12 in total viewers. Counting entertainment programming only (excluding live news and sports) this is the 16th straight week NBC has finished as the #1 network in 18-49 and 25-54. In total viewers, NBC has won 15 of the last 16 weeks in entertainment-program ratings.
Joining NBC Sports’ coverage of Sunday and Thursday NFL football and Tuesday and Wednesday editions of “America’s Got Talent” among the week’s top 20 primetime shows on ABC, CBS, NBC and Fox were Monday’s “American Ninja Warrior” (#10), Wednesday’s 9 p.m. “Marlon” (tied for #14), Saturday’s Notre Dame Football (tied for #16) and Tuesday’s “Hollywood Game Night” (tied for #20).
Season to date, NBC ranks #1 in adults 18-49, with a +27% margin over ABC, CBS and Fox (1.9 vs. 1.5 each). NBC also ranks #1 for the season among ABC, CBS, NBC and Fox in every other key demographic (including a tie for #1 in men 18-34).
Counting only entertainment programs season to date (excluding live news and sports), NBC ranks #1 among the Big 4 networks in adults 18-49 and is also #1 or tied for #1 in every other key demographic.
Week 51 Averages
Adult 18-49 Rating, “L+SD,” Sept. 4-10
NBC…3.2
Fox…1.4
ABC…1.1
CBS…0.8
CW…0.2
Total Viewers
NBC…10.5 million
CBS…4.6 million
Fox…4.4 million
ABC…4.2 million
CW…1.0 million
Season to Date, All Programs
Adult 18-49 Rating, “Most Current”
NBC…1.9
Fox…1.5
CBS…1.5
ABC…1.5
CW…0.6
Total Viewers
CBS…8.2 million
NBC…7.5 million
ABC…5.7 million
Fox…4.9 million
CW…1.6 million
Season to Date, Entertainment Programs Only
Adult 18-49 Rating, “Most Current”
Excludes Live News & Sports
NBC…1.5
ABC…1.4
CBS…1.3
Fox…1.2
CW…0.6
NBC highlights for the week of Sept. 4-10:
Monday
NBC won the night among the Big 4 networks in 18-49 and total viewers.
“American Ninja Warrior” (1.5/6 in 18-49, 6.3 million viewers overall from 8-10 p.m. ET) equaled the show’s season high in 18-49 and set a new season high in total viewers, with the show’s biggest overall audience since Aug. 29, 2016 (7.0 million). Week to week, “Ninja” topped ABC’s “Bachelor in Paradise” for the first time this summer in 18-49 and ranked as the #1 show of the night on the Big 4 networks in 18-49 and total viewers.
“Live Plus Three Day” Ratings: “Ninja” grew by +12% in 18-49 (from a 1.50 rating to a 1.68) and +637,000 viewers overall (6.3 million to 6.9 million) going from “live plus same day” Nielsens to L+3.
“Live Plus Seven Day” Ratings: “American Ninja Warrior” has grown by +22% in 18-49 rating so far this summer going from L+SD to L+7 (from a 1.41 to a 1.72) and +961,000 viewers overall (5.8 million to 6.7 million).
Upscale: “Ninja” is delivering a strong upscale audience, indexing at a 120 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes, “most current” including L+3).
“Midnight, Texas” (0.7/3 in 18-49, 2.9 million viewers overall from 10-11 p.m. ET) tied for #1 in the timeslot among ABC, CBS and NBC in adults 18-49 and ranked #1 outright among those nets in adults 25-54. L+3: “Midnight, Texas” grew by +56% in 18-49 (0.70 to 1.09) and more than +1.2 million viewers overall (2.9 million to 4.2 million) going from L+SD to L+3, for the biggest lifts of the night on the Big 4 in 18-49 percentage and total viewers. L+7: “Midnight, Texas” is growing by +61% in 18-49 rating going from L+SD to L+7 (from a 0.77 to a 1.24) and +1.7 million viewers overall (3.3 million to 5.0 million).
Tuesday
NBC won Tuesday night, dominating in 18-49, total viewers and every other key measure, beating the ABC-CBS-Fox competition combined in 18-49 and total viewers. It was NBC’s 34thwin over the last 36 Tuesdays among the Big 4 networks in adults 18-49. In total viewers, it was NBC’s 15thTuesday win in a row among those nets.
“America’s Got Talent” (2.6/10 in 18-49, 13.3 million viewers overall from 8-10:01 p.m. ET) ranked as the #1 show of the night on the Big 4 networks in 18-49, total viewers and every other key measure, maintaining 100% of the ratings for last year’s fourth live performance episode in 18-49 (2.6 vs. 2.6 on Aug. 30, 2016) and growing +1.0 million persons or +8% in total viewers (13.291 million vs. 12.282 million). “Talent” dominated the time period in every key measure, beating the ABC, CBS and Fox timeslot competition combined in adults 18-49 and total viewers. L+3: “Talent” increased by +20% in 18-49 (2.61 to 3.12) and +2.0 million viewers overall (13.3 million to 15.3 million) going from L+SD to L+3 Nielsens. The increases of +0.51 of a rating point and +2.0 million viewers overall were the night’s biggest L+3 lifts in 18-49 rating and total viewers. L+7: “Talent” is growing by +35% this season in 18-49 rating (from a 2.63 to a 3.55) and +3.3 million viewers overall (12.8 million to 16.1 million) going from L+SD to L+7.
“Hollywood Game Night” (1.0/4 in 18-49, 4.3 million viewers overall from 10:01-11 p.m. ET) dominate the slot in every key demographic among ABC, CBS and NBC, matching the combined ABC-CBS competition in adults 18-49 (1.0 vs. a combined 1.0). L+7: “Hollywood Game Night” has grown by +15% in 18-49 rating going from L+SD to L+7 (from a 0.94 to a 1.08) and +504,000 viewers overall (4.2 million to 4.7 million).
Wednesday
NBC finished #1 Wednesday night in 18-49 and total viewers, marking the fifth consecutive Wednesday NBC has ranked #1 in total viewers and the fourth time in five Wednesdays NBC has finished #1 in 18-49.
“America’s Got Talent” (2.1/9 in 18-49, 12.0 million viewers overall from 8-9:01 p.m. ET) generated the show’s most-watched Wednesday live results show, excluding finales, in six years (since Sept. 7, 2011, 12.4 million), while matching the show’s Wednesday high this summer in 18-49 and hitting a new Wednesday season high in total viewers. “Talent” was up +11% week to week in 18-49 (2.1 vs. 1.9) and +8% in total viewers (12.0 million vs. 11.1 million). Versus last year’s fourth Wednesday live results show, “Talent” was up +5% in 18-49 (2.1 vs. 2.0 on Aug. 31, 2016) and +1.5 million persons or +14% in total viewers (11.990 million vs. 10.503 million). L+3: The Wednesday “Talent” increased by +19% in 18-49 (2.12 to 2.48) and +1.5 million viewers overall (12.0 million to 13.5 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lift of the night in total viewers. L+7: The Wednesday “Talent” is growing by +29% in 18-49 rating going from L+SD to L+7 (from a 2.08 to a 2.48) and +2.4 million viewers overall (10.9 million to 13.3 million).
“Marlon” (1.2/5 in 18-49, 5.0 million viewers overall from 9:01-9:30 p.m. ET) equaled its series high in 18-49 and delivered its #2 best result to date in total viewers, with week-to-week gains of +9% in 18-49 (1.2 vs. 1.1) and +9% in total viewers (5.0 million vs. 4.6 million) to score the highest Week 4 results for any original scripted series on the Big 4 this summer. “Marlon” tied for #1 in the half-hour among the Big 4 networks in 18-49 and won the slot outright among those nets in total viewers. L+3: “Marlon” increased by +20% in 18-49 (1.22 to 1.46) and +547,000 viewers overall (5.0 million to 5.5 million) going from L+SD to L+3 Nielsens. L+7: “Marlon” has grown by +31% this season in 18-49 rating (from a 1.17 to a 1.53) and +892,000 viewers overall (4.9 million to 5.8 million) going from L+SD to L+7.
A second episode of “Marlon” (0.9/4 in 18-49, 3.5 million viewers overall from 9:30-10 p.m. ET) matched the show’s 9:30 results for the prior two weeks in 18-49 and grew week to week by +3% in total viewers (3.526 million vs. 3.455 million). The 9:30 “Marlon” was up +67% versus NBC’s summer average in the time period prior to “Marlon’s” debut in 18-49 (1.0 vs. 0.6) and +21% in total viewers (3.6 million vs. 2.9 million). L+3: The 9:30 “Marlon” grew by +23% in 18-49 (0.93 to 1.14) and +477,000 viewers overall (3.5 million to 4.0 million) going from L+SD to L+3 figures. L+7: The 9:30 telecast of “Marlon” is increasing by +32% in 18-49 rating (from a 0.97 to a 1.28) and +759,000 viewers overall (3.9 million to 4.6 million) going from L+SD to L+7.
“Hollywood Game Night” (0.7/3 in 18-49, 2.7 viewers overall from 10-11 p.m. ET) won the slot among ABC, CBS and NBC in adults 18-49 and adults 25-54 and was #1 or tied for #1 among those nets in every other key demographic.
Thursday
NBC Sports coverage of the Kansas City Chiefs-New England Patriots NFL Kickoff Game (7.7/29 in 18-49, 21.8 million viewers overall from 8:42-midnight ET) won the night among the broadcast networks in 18-49, total viewers and all other key measures, beating the Big 4 competition combined in every key category. The average of 21.8 million viewers made the Chiefs-Patriots game television’s most-watched program, prior to Sunday’s NFL coverage, since Game 5 of the NBA Finals on ABC June 12, 2017. The Average Minute Audience for the Sept. 7 live stream via the NBC Sports app, NBCSports.com, NBC.com ‘TV Everywhere’ and NFL Mobile from Verizon was 355,000 viewers, the highest ever for a game in the “Sunday Night Football” package. It was also the most-streamed “Sunday Night Football” game ever, with fans consuming 82.7 million minutes of NBC Sports Digital’s live stream across 1.3 million unique devices, up +38% and +28%, respectively, from the year-earlier NFL Kickoff game.
Friday
NBC finished #1 Friday night among the Big 4 networks in adults 18-49 and adults 25-54.
The special “EIF Presents: XQ Super School Live” from 8-9 p.m. ET was sustaining and isn’t included in nightly or weekly averages.
An encore telecast of “America’s Got Talent” (0.6/3 in 18-49, 2.9 million viewers overall from 9-10 p.m. ET) tied for #1 in the timeslot among the Big 4 networks in adults 18-49 and ranks #1 or tied for #1 in most other key demos, pending updates.
“Dateline NBC” (0.9/4 in 18-49, 1.1 in adults 25-54, 4.2 million viewers overall from 10-11 p.m. ET) ranked as the #1 show of the night on the Big 4 networks in adults 18-49 and adults 25-54,
scoring the show’s highest 18-49 rating since July 21 (0.9 in 18-49) and equaling its high since June 2 (1.0). In 25-54, “Dateline” matched its high since July 21 (1.2). L+3: The prior week’s “Dateline” encore grew by +19% in 18-49 (0.78 to 0.93) and +694,000 viewers overall (4.3 million to 4.9 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lifts of the night on the Big 4 in 18-49 rating and percentage, as well as total viewers. L+7: Friday’s “Dateline” is growing by +34% this season in 18-49 rating (from a 0.91 to a 1.22) and +1.2 million viewers overall (4.6 million to 5.8 million) going from L+SD to L+7. Upscale: Friday’s “Dateline” is delivering a solid upscale audience, indexing at a 114 among adults 18-49 in $100K+ homes.
Saturday
NBC Sports coverage of Notre Dame football, featuring Georgia at Notre Dame (1.1/5 in 18-49, 4.1 million viewers overall from 7:30-11:24 p.m. ET) ranked #2 for the night among the Big 4 networks in adults 18-49, total viewers and every other key measure. From the first half-hour of primetime to the sixth, the game grew by +67% in 18-49 rating (0.9 to 1.5) and +1.3 million persons or +36% in total viewers (3.5 million to 4.8 million).
Sunday
NBC Sports coverage of New York Giants-Dallas Cowboys “Sunday Night Football” (9.1/30 in 18-49, 24.4 million viewers overall from 8:32-11:10 p.m. ET) won the night in all key ratings measures, with gains versus the year-ago “SNF” Sunday debut of +8% in adults 18-49 (9.1 vs. 8.4 for Patriots-Cardinals on Sept. 11, 2016) and +1.3 million persons or +6% in total viewers (24.4 million vs. 23.1 million). It’s the most-watched Sunday primetime program since ABC’s Academy Awards telecast averaged 32.9 million viewers on Feb. 26.
‘TODAY’ WINS BIG, #1 OUTRIGHT FRIDAY
TODAY Tops GMA in Total Viewers and All Demos Friday, Its Best Single-Day Audience Since December 2016
TODAY Posts Its Narrowest Total Viewer Gap (26k) with GMA In 9 Months
TODAY Hits Best Total Viewer Delivery Since January and Best Key Demo Delivery Since February
TODAY Is #1 in the Key Demo for 89 Straight Weeks, Best Streak in More Than 5 Years
TODAY Posts Its Narrowest Total Viewer Gap (26k) with GMA In 9 Months
TODAY Hits Best Total Viewer Delivery Since January and Best Key Demo Delivery Since February
TODAY Is #1 in the Key Demo for 89 Straight Weeks, Best Streak in More Than 5 Years
NEW YORK – September 14, 2017 – Once again, more viewers turn to NBC News’ TODAY during breaking news. On Friday, as news of Hurricane Irma unfolded, TODAY was the number-one morning show outright topping ABC’s “Good Morning America” in total viewers and all demos. For the week, TODAY came within just 26k total viewers of GMA, its closest total viewer margin in nine months. TODAY posted its best weekly total viewer delivery since January and its biggest single-day total viewer delivery since December. TODAY also won the week in the key demo A25-54 marking 89 straight weeks in the top spot (105 of the last 106 weeks), its best streak in more than five years. The win marks TODAY's best weekly key demo average since February.
TODAY HIGHLIGHTS:
| Net | HH Rtg | HH Shr | P2+ Imps | P18-49 Rtg | P18-49 Imps | P25-54 Rtg | P25-54 Imps |
| TODAY | 3.25 | 13 | 4,518 | 0.99 | 1,275 | 1.39 | 1,676 |
| CBS THIS MORNING | 2.66 | 10 | 3,717 | 0.53 | 689 | 0.81 | 978 |
| GOOD MORNING AMERICA | 3.31 | 13 | 4,544 | 0.84 | 1,083 | 1.23 | 1,489 |
TODAY posted multi-week delivery highs across-the-board and improved advantage/gaps vs. GMA and CBS
On Friday, TODAY had its biggest single-day P2+ win since last December and best A25-54 advantage since May
TODAY averaged 1.676 million A25-54 viewers, leading GMA by +187,000 (+13%) and CBS This Morning by +698,000 (+71%)
- TODAY has ranked #1 among A25-54 viewers for 89 consecutive weeks (best streak in over five years) and 105 of the last 106 weeks
- A25-54 viewership for TODAY was the highest in 30 weeks (since the week of 2/6/2017)
- Week-over-week, TODAY saw the biggest growth (+8%, or +129,000) compared to GMA (+6%) and CBS (+5%)
- TODAY’s A25-54 lead hit a 10-week high vs. GMA (since week of 6/26/2017) and a 38-week high vs. CBS (since week of 12/12/0217)
- TODAY delivered a 1.39 A25-54 rating, +0.16 points ahead of GMA and +0.58 points more than CBS
TODAY averaged 1.275 million A18-49 viewers, +192,000 (+18%) more than GMA and +586,000 (+85%) higher than CBS
- A18-49 viewership for TODAY was the highest in 32 weeks (since week of 1/23/2017)
- Week-to-week, TODAY’s A18-49 lead over GMA grew by 16% (+192,000 vs +166,000 prior week) and also grew over CBS by 14% (+586,000 vs. +515,000 prior week)
- A18-49 advantage over CBS hit a 38-week high (since week of 12/12/2016)
- TODAY’s 0.99 A18-49 rating led GMA by +0.15 points and CBS by +0.46 points
TODAY averaged 4.518 million total viewers, leading CBS This Morning by +801,000 (+22%)
- TODAY posted its eighth consecutive week of total viewer growth, hitting its biggest delivery since the week of 1/9/2017 (an 34-week high)
- This was TODAY’s closest total viewer margin vs. GMA since the week of 12/19/2016, reducing the gap by 85% week-over-week (-26,000 vs. -173,000) and 62% year-over year (-26,000 vs. -68,000)
- TODAY posted the biggest total viewer growth week-over-week (+9%, or +375,000)
- TODAY’s total viewer advantage vs. CBS was the highest in 34 weeks (week of 1/9/2017)
- TODAY’s total viewers was up +3% (+110,000) vs. prior year (vs. ABC +2%, CBS +13%)
Season-to-date:
TODAY ranks #1 among A25-54 viewers and A18-49 viewers
- Season-to-date, TODAY leads GMA by +13% (+186,000) among A25-54 viewers and +18% (+178,000) among A18-49 viewers
DIGITAL HIGHLIGHTS:
TODAY reached more consumers than GMA on Yahoo with over 33.8 million unique visitors turning to TODAY.com in July for exclusive interviews and the latest lifestyle, parenting and entertainment news, according to recent data from comScore. For 43 consecutive months (52 out of the last 53), TODAY.com has reached more mobile consumers than GMA on Yahoo. TODAY.com has gone from parity in mobile unique visitors in September 2013 to delivering more than 3.0x GMA on Yahoo’s mobile visitor number in July 2017.
“NBC NIGHTLY NEWS WITH LESTER HOLT” SCORES ANOTHER KEY DEMO WIN, NOW #1 FOR 64 STRAIGHT WEEKS
Outperforms Competition by Double-Digits in Demo Most Valued by News Advertisers
Ranks #1 in A18-49 for 109 of Last 110 Weeks
Grows Year Over Year in Total Viewers
Holt Honored with RTDNA Lifetime Achievement While on Ground for Irma Coverage
Ranks #1 in A18-49 for 109 of Last 110 Weeks
Grows Year Over Year in Total Viewers
Holt Honored with RTDNA Lifetime Achievement While on Ground for Irma Coverage
NEW YORK (September 14, 2017) – “NBC Nightly News with Lester Holt” won the key demo for the week of September 4, marking its 64th straight week as the #1 most-watched evening broadcast.
The broadcast continues its winning streak in the demo most valued by news advertisers averaging 2.2 million A25-54 viewers, beating “ABC World News Tonight” by +222,000 viewers (+11%) and “CBS Evening News” by +737,000 viewers (+49%). Nightly News also grew year over year by 15 percent in the A25-54 demo, reaching a 31-week high.
For the week, Nightly News averaged 1.6 million A18-49 viewers, topping ABC by +221,000 viewers (+16%) and CBS by +607,000 viewers (+61%). Among A18-49 viewers, Nightly News has won 109 of the last 110 weeks and reached a 31-week high.
8.7 million total viewers tuned in to Nightly News for the week of September 4, marking its largest audience in 30 weeks. Nightly News bested “CBS Evening News” by +2.0 million total viewers (+30%).
Nightly News continues as the #1 most-watched evening newscast season-to-date in the key demo, delivering its largest demo lead over CBS in three seasons.
Last week was the second time in two consecutive weeks that Holt anchored the broadcast out of the studio, anchoring five consecutive Nightly News broadcasts live (Thurs., Sept. 7 – Mon., Sept. 11) from various Florida cities and co-anchoring a special edition of “TODAY” on Sunday, Sept. 10 to cover Hurricane Irma. Holt also anchored and contributed to the network’s 12 special reports on the storm. On Friday night, he was recognized for a lifetime of achievement and service to the profession of electronic journalism by the Radio Television Digital News Association.
Due to the Labor Day holiday and the 2017 NFL Kickoff Game, Nightly News was rated three days last week (Tuesday, Sept. 5, Wednesday, Sept. 6 and Friday, Sept. 8.).
# # #
Weekly Highlights:
- Nightly News averaged 2.2 million A25-54 viewers, outperforming ABC by +222,000 viewers (+11%) and CBS by +737,000 (+49%).
- Nightly News has ranked #1 in A25-54 for 64 consecutive weeks.
- Nightly News posted its largest key demo audience in 31 weeks.
- Nightly News averaged 1.6 million A18-49 viewers, topping ABC by +221,000 (+16%) and CBS by +607,000 (+61%).
- Among A18-49 viewers, Nightly News has won 109 of the last 110 weeks.
- Nightly News’ A18-49 viewership reached 31-week highs.
- Nightly News averaged 8.7 million total viewers, besting CBS by +2.0 million (+30%).
- Nightly News reached a 30-week high in total viewers.
Season Highlights:
- Nightly News is the #1 evening newscast this season in A25-54 and A18-49, leading its competition by double digits.
- Nightly News holds its largest demo advantages over CBS in three seasons.
Week of September 4 – September 8, 2017:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 8.741 | 1.85 | 2.228 | 1.25 | 1.608 |
| CBS | 6.748 | 1.24 | 1.491 | 0.78 | 1.001 |
| ABC | 8.971 | 1.66 | 2.006 | 1.08 | 1.387 |
# # #
ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
“NBC Nightly News with Lester Holt” is America’s most-watched evening newscast, going beyond the day’s headlines to uncover stories of how people’s lives are affected by the world around them. “NBC Nightly News” reaches over 24 million people every week through its broadcast and millions more through NBCNews.com, the “Nightly News” app, and social media platforms. Lester Holt is the anchor and Sam Singal is the executive producer.
ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
“NBC Nightly News with Lester Holt” is America’s most-watched evening newscast, going beyond the day’s headlines to uncover stories of how people’s lives are affected by the world around them. “NBC Nightly News” reaches over 24 million people every week through its broadcast and millions more through NBCNews.com, the “Nightly News” app, and social media platforms. Lester Holt is the anchor and Sam Singal is the executive producer.
‘TONIGHT SHOW’ DELIVERS ITS TOP-RATED WEEK SINCE MID-MARCH, DOMINATES THE RESULTS FOR SEPT. 4-8 IN 18-49
The Sept. 7 “Tonight,” Delayed by an NFL Overrun, Ranks as the Show’s Top-Rated Telecast Since December
Seth Meyers Hits a Six-Month High in 18-49, Finishes Within 0.03 of Kimmel and 0.01 of Colbert Despite Starting an Hour Later
NEW YORK — Sept. 14, 2017 — “The Tonight Show Starring Jimmy Fallon” has delivered its top-rated week in nearly six months to earn ratings wins for the week of Sept. 4-8 versus the timeslot competition on ABC and CBS in every key demographic – adults, men and women 18-34; adults, men and women 18-49; and adults, men and women 25-54 -- according to “live plus same day” results from Nielsen Media Research.
For the week, “Tonight” averaged a 0.74 rating in adults 18-49, the show’s highest in 25 weeks, since it averaged a 0.75 for the week of March 13-17. In total viewers, “Tonight” hit an 11-week high (2.638 million), its best since June 19-23 (2.659 million).
Pacing “Tonight’s” strong week was the Thursday, Sept. 7 telecast, delayed by a primetime NFL overrun, which scored the show’s highest rating in 18-49 (1.17) since Thursday Dec. 22, 2016 (1.19) and was the most-watched “Tonight” telecast (3.204 million) since Friday, March 17 (3.350 million).
At 12:35 a.m. ET last week, “Late Night with Seth Meyers” nearly matched Kimmel and Colbert in 18-49, despite starting an hour later. Meyers averaged a 0.41 rating for the week to finish within 0.03 of Kimmel (0.44) and 0.01 of Colbert (0.42).
Meyers’ 0.41 is the show’s highest rating in six months, since another 0.41 for the week of Feb. 27-March 3. The last time “Late Night” rated higher than a 0.41 was the week of Dec. 19-23, 2016 (0.47). In total viewers, “Late Night” logged a 12-week high (1.415 million), its biggest overall audience since the week of June 12-16 (1.420 million).
Meyers finished #1 in the timeslot versus CBS’ “The Late Late Show with James Corden” in all key demographics, and in their head-to-head half-hour from 12:30 to 1 a.m. ET, “Late Night” also beat ABC’s “Nightline” in every key measure.
Monday results are excluded from the weekly averages due to the Labor Day holiday.
LATE-NIGHT WEEKLY AVERAGES
(According to in-home viewing figures from Nielsen Media Research for the week of Sept. 4-8. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
ADULTS 18-49
(According to in-home viewing figures from Nielsen Media Research for the week of Sept. 4-8. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.74 rating, 5 share *
CBS “Late Show,” 0.42/2 *
ABC “Kimmel,” 0.44/2 *
NBC “Tonight” 0.74 rating, 5 share *
CBS “Late Show,” 0.42/2 *
ABC “Kimmel,” 0.44/2 *
12:35-1:05 a.m. ET
ABC “Nightline,” 0.30/2 *
ABC “Nightline,” 0.30/2 *
12:35-1:35 a.m. ET
NBC “Late Night,” 0.41/4 *
CBS “Late Late Show,” 0.23/2 *
NBC “Late Night,” 0.41/4 *
CBS “Late Late Show,” 0.23/2 *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.21/2 *
NBC “Last Call,” 0.21/2 *
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.638 million viewers *
CBS “Late Show,” 2.886 million viewers *
ABC “Kimmel,” 1.954 million viewers *
NBC “Tonight,” 2.638 million viewers *
CBS “Late Show,” 2.886 million viewers *
ABC “Kimmel,” 1.954 million viewers *
12:35-1:05 a.m. ET
ABC “Nightline,” 1.324 million viewers *
ABC “Nightline,” 1.324 million viewers *
12:35-1:35 a.m. ET
NBC “Late Night,” 1.415 million viewers *
CBS “The Late Late Show,” 1.169 million viewers *
NBC “Late Night,” 1.415 million viewers *
CBS “The Late Late Show,” 1.169 million viewers *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.743 million viewers *
NBC “Last Call,” 0.743 million viewers *
* Monday results are excluded due to the Labor Day holiday and Tuesday’s “Kimmel” was retitled and also excluded. Thursday NBC shows were delayed by an NFL overrun and Friday’s “Late Night” was an encore.
SEASON AVERAGES
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.77 rating, 4 share
CBS “Late Show,” 0.58/3
ABC “Kimmel,” 0.47/3
NBC “Tonight” 0.77 rating, 4 share
CBS “Late Show,” 0.58/3
ABC “Kimmel,” 0.47/3
12:35-1:05 a.m. ET
ABC “Nightline,” 0.31/2
ABC “Nightline,” 0.31/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.40/3
CBS “The Late Late Show,” 0.29/2
NBC “Late Night,” 0.40/3
CBS “The Late Late Show,” 0.29/2
1:35-2:05 a.m. ET
NBC “Last Call,” 0.24/2
NBC “Last Call,” 0.24/2
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.998 million viewers
CBS “Late Show,” 3.329 million viewers
ABC “Kimmel,” 2.155 million viewers
NBC “Tonight,” 2.998 million viewers
CBS “Late Show,” 3.329 million viewers
ABC “Kimmel,” 2.155 million viewers
12:35-1:05 a.m. ET
ABC “Nightline,” 1.400 million viewers
ABC “Nightline,” 1.400 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.505 million viewers
CBS “The Late Late Show,” 1.312 million viewers
NBC “Late Night,” 1.505 million viewers
CBS “The Late Late Show,” 1.312 million viewers
1:35-2:05 a.m. ET
NBC “Last Call,” 0.799 million viewers
NBC “Last Call,” 0.799 million viewers
SELECTED CABLE RESULTS, WEEK OF SEPT. 4-8
NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.27
TBS, 11 p.m.-midnight, “Conan,” preempted
TBS, 11 p.m.-midnight, “Conan,” preempted
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.56
Adult Swim, 12:30-1:30 a.m. ET, 0.43
Adult Swim, 12:30-1:30 a.m. ET, 0.43
Each adult 18-49 rating point equals 1.28 million viewers.
TOTAL VIEWERS
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.864 million
TBS, 11 p.m.-midnight, “Conan,” preempted
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.176 million
Adult Swim, 12:30-1:30 a.m. ET, 0.905 million
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.176 million
Adult Swim, 12:30-1:30 a.m. ET, 0.905 million
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