OXYGEN TO FINISH 2018 AS THE FASTEST GROWING CABLE ENTERTAINMENT NETWORK WITH SECOND YEAR IN A ROW OF DOUBLE-DIGIT GROWTH
Fastest-growing cable entertainment network in primetime with second consecutive year of double-digit growth (+15% YoY)
- Most-watched year-to-date among total viewers in eight years in total day (since 2010)
- 27 consecutive months of year-over-year growth in total viewers in total day
- Every month in 2018 has been Oxygen’s best month in at least 5 years
Ratings momentum across all types of true crime programs: event series, investigation series, and self-contained series
- Event series Aaron Hernandez Uncovered was Oxygen’s highest rated true crime program in network history with 487K P18-49 and 1.05 Million total viewers
- Investigation series Unspeakable Crime: The Killing of Jessica Chambers was Oxygen’s highest-rated weekly premiering series since the true crime rebrand among P18-49 and F25-54
- Self-contained true crime series Killer Couples is up +49% versus last season and is on pace to deliver its best season in over 4 years among total viewers
Sizeable growth with “next generation” true crime audience on Oxygen’s digital properties
- Streaming has nearly tripled from last year: 37.6MM live streams and 14.2MM digital full episode starts (+192% and +181% respectively)
- Oxygen.com is the most popular dedicated true crime website
OXYGEN
Source: Fastest Growing Net & Most Watched: Nielsen. 1/01/18-12/16/18 & 12/26/16-12/10/17; L+7 through 12/02/18 blended with L+3 through 12/13/18 and L+SD through 12/16/18; L+7 through 11/26/17 blended with L+3 through 12/07/17 and L+SD through 12/10/17. F18-49, F25-54, P18-49, P25-54, & P18-34. Fastest growing based on M-Su 8p-11p. Most watched based on M-S 6a-6a. Includes ad-supported cable entertainment networks that air in 100% of the daypart. Consecutive Monthly Growth: Nielsen. Monthly trend from September 2016-November 2018. Most current data: L+7 through 11/25/18 blended with L+3 through 12/07/18 and L+SD through 12/9/18. P2+. M-Su 6a-6a. Best Month: Nielsen. Monthly trend from 1/1/18-11/25/18. P2+. Mo-Su 6a-6a. Historical averages based on comparable L7 data for full equivalent months, primetime cable entertainment ranks include all measured ad-supported cable entertainment networks that air in 100% of primetime. A. Hernandez: Nielsen. AH Uncovered (3/17/18-3/18/18). P18-49 & P2+ as noted. L+3. Excludes repeats. Comparison vs. all Oxygen true crime programming. J. Chambers: Nielsen. JC S1 (9/15/18-10/28/18). P18-49 & F25-54. L3. Excludes repeats. Compared to weekly airing programs on Oxygen from July 2017 through Oct 2018. Killer Couples: Nielsen. KC S10TD (10/7/18-12/2/18). P2+. L+3. Excludes repeats. Growth vs. prior season is based on comparable number of episodes from season 9 (6 eps; 1/13/18-2/24/18). Streaming Growth: (VOD) DAVD (via Adobe Analytics, YouTube Analytics, dMVPDs: DirecTV Now, Hulu Live, PlayStation Vue, Sling TV, and YouTube TV), dMVPD, YouTube and TVE On-Domain Only, 1/1/18 – 10/31/18 vs. 1/1/17 – 10/31/17; (Live) DAVD (via Adobe Analytics, YouTube Analytics, dMVPDs: DirecTV Now, Hulu Live, PlayStation Vue, Sling TV, and YouTube TV), dMVPD, YouTube and TVE On-Domain Only, 1/1/18 – 10/31/18 vs. 1/1/17 – 10/31/17. Most Popular Site: comScore, Media Metrix Key Measures, Multi-Platform, US Only, Desktop 2+ and Total Mobile 18+, Total Audience, Competitive Set: lawandcrime.com, crimefeed.com, the-line-up.com, crimeonline.com, thesmokinggun.com, oxygen.com, and crimewatchdaily.com, 1/1/18 – 10/31/18
OXYGEN MEDIA’S “AARON HERNANDEZ UNCOVERED” BECOMES HIGHEST RATED TRUE CRIME PROGRAM IN NETWORK HISTORY WITH 1.05 MILLION TOTAL VIEWERS
BIGGEST TELECAST FOR THE NETWORK IN THREE YEARS NETS 585,000 P18-49 AND 695,000 P25-54, BOTH RECORDS FOR OXYGEN SINCE THE REBRAND
Two Night Special Event Available on VOD and Oxygen.com
New York, NY – March 23, 2018 – Oxygen Media’s “Aaron Hernandez Uncovered” debuted as the highest rated true crime program in network history, averaging 1.05 million total viewers across the premiere episodes on Saturday, March 17 and Sunday, March 18. Part two of the docuseries became the most viewed telecast for the network in three years, with 1.25 million total viewers and broke records in the key demos for an Oxygen true crime program with 585,000 P18-49 and 695,000 P25-54. Across all Oxygen airings of “Aaron Hernandez Uncovered” during the premiere weekend (Saturday and Sunday), the program reached 4.37 million total viewers and 1.88 million P18-49.
In addition, 40% of the viewers were new to Oxygen, and there have been over 104,000 streams of the event series to-date on Oxygen’s digital platforms - setting a record since the rebrand. The two part “Aaron Hernandez Uncovered” is available on VOD and Oxygen.com to cable subscribers. Since rebranding as a full time crime programming destination in July 2017, “Aaron Hernandez Uncovered” is the latest original hit for Oxygen, the home for quality true crime programming, joining such ratings successes as “The Disappearance of Natalee Holloway” and “Dahmer on Dahmer: A Serial Killer Speaks,” that have helped the network become one of the fastest growing cable networks (up +19% year over year in total viewers in total day). Additionally, February 2018 is Oxygen’s most watched February in seven years among total viewers, and Oxygen.com continues to be the #1 most popular website dedicated to crime.
“Aaron Hernandez Uncovered” is the untold true story of NFL superstar Aaron Hernandez from the viewpoint of those who knew him best. With unprecedented access to Shayanna Hernandez, Aaron's fiancée and the mother of his only child, along with lead defense attorney Jose Baez, friends, former teammates, detectives, the prosecutor, the sheriff, and the journalists who covered his story extensively, this gripping two-part cautionary tale strips away the layers to answer the many questions left behind after Hernandez’s tragic death.
“Aaron Hernandez Uncovered” is produced by Renegade 83 an Entertainment One Company, with David Garfinkle, Jay Renfroe, Bob Kusbit, and Vince DiPersio serving as Executive Producers. Jose Baez is a Consulting Producer.
Source: Nielsen Media Research, Live+3 data. New viewers based on non-viewers of the prior four weeks Oxygen total day. Reach based on 6 minute qualifier. Digital – Adobe Analytics.
About Oxygen Media:
Oxygen Media is a multiplatform crime destination brand for women. Having announced the full-time shift to true crime programming in 2017, Oxygen remains one of the fastest growing cable entertainment networks with popular unscripted original programming that includes the flagship “Snapped” franchise, “Cold Justice,” “Killer Couples,” “Criminal Confessions,” and breakout hit event series such as “The Disappearance of Natalee Holloway,” “Dahmer on Dahmer: A Killer Speaks” and “Aaron Hernandez Uncovered.” Available in more than 77 million homes, Oxygen is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Watch Oxygen anywhere: On Demand, online or across mobile and connected TVs.
Oxygen Media Finishes 3Q as Fastest Growing Cable Entertainment Network
Oxygen further spins the numbers for the third quarter of 2017.
[via press release from Oxygen] OXYGEN MEDIA FINISHES 3Q AS FASTEST GROWING CABLE ENTERTAINMENT NETWORK
3Q17 IS THE CRIME NETWORK'S MOST WATCHED 3Q IN 4 YEARS AMONG TOTAL VIEWERS
OXYGEN.COM IS THE #1 MOST POPULAR WEBSITE DEDICATED TO CRIME
New York, NY - October 3, 2017 - Oxygen Media, which rebranded to a high quality crime destination in July, finished 3Q as the fastest growing cable entertainment network year-over-year in primetime (up +44%) and total day (up +58%). Lead by original hit series like "Cold Justice," from executive producer Dick Wolf, and the six-part event series "The Disappearance of Natalee Holloway," 3Q17 was also the network's most watched 3Q in four years among total viewers in total day.
"The Disappearance of Natalee Holloway" was Oxygen's highest rated true crime series premiere in network history among F18-49, F25-54 and total viewers with a cumulative 1.1 Million people tuning in on premiere night.
Oxygen.com has ramped up its crime content as well with original content and breaking news, becoming the #1 most popular website dedicated to crime among monthly unique visitors. September was the best month for the site's vertical "Crime Time," with 2.7 Million visitors, up +23% month over month. In addition, Oxygen digital grew year-over-year, with an average of 9.7 Million page views a month, up +39%, 5.9 Million visits a month, up +60%, and unique visitors with 3.6 Million a month, up +39%.
Source: Nielsen Media Research, time period data based on L7 through 9/10/17 blended with L3 through 9/21/17 and LS through 9/24/17, NHI calendar, press prime= M-Su 8p-11p total day= M-Su 6a-3a. primetime cable entertainment ranks include all measured ad-supported cable entertainment networks that air in 100% of primetime (M-Su 8p-11p). DONH cume based on premiere and first encore airings. #1 crime site based on comScore with competitive set (lawnewz.com, crimefeed.com, the-line-up.com, crimeonline.com, oxygen.com). Oxygen Digital includes Oxygen.com and Oxygen Now App
About Oxygen:
Oxygen Media is a multiplatform crime destination brand for women. Having announced the full-time shift to crime programming in 2017, Oxygen has become the fastest growing cable entertainment network with popular unscripted original programming that includes the flagship "Snapped" franchise, "The Jury Speaks," "Cold Justice," "Three Days to Live," and "It Takes A Killer." Available in more than 77 million homes, Oxygen is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Watch Oxygen anywhere: On Demand, online or across mobile and connected TVs.
Oxygen's "The Disappearance of Natalee Holloway" Becomes Highest Rated True Crime Series Premiere in Network History
Oxygen spins the numbers for the series to date.
[via press release from Oxygen] OXYGEN MEDIA'S "THE DISAPPEARANCE OF NATALEE HOLLOWAY" BECOMES HIGHEST RATED TRUE CRIME SERIES PREMIERE IN NETWORK HISTORY
New York, NY - August 29, 2017 - Oxygen Media's "The Disappearance of Natalee Holloway" debuted as the highest rated true crime series premiere in network history, with a cumulative 1.1 Million total viewers on premiere night wanting to see the real-time investigation that continues to make headlines across the country. Additionally, 324,000 viewers in the coveted F25-54 demo tuned in, also setting a network record for a true crime series premiere. Having been in the true crime space for more than a decade, the ratings success comes nearly one month after the network announced it completed its rebrand to a full-time true crime destination. With a new slate of high quality true crime programming, Oxygen has become the fastest growing cable entertainment network, up +54% among total viewers in total day, year over year.
Premiering Saturdays at 7PM and 9PM ET/PT, "The Disappearance of Natalee Holloway" is a six-part series following Dave Holloway's journey, along with the family's long time private investigator, TJ Ward, as they conduct a high-stakes real time investigation into what they believe to be the best lead the case has received in 12 years. The series made national headlines earlier this month when Holloway and Ward came forward, revealing their work in Aruba yielded bone fragments that are currently undergoing DNA testing in the United States. Lab reports have confirmed the fragments come from a person of Caucasian, European descent. According to the forensic scientists overseeing the DNA testing, conclusive results will come sometime in September, announcing whether or not the DNA is a match to Natalee Holloway.
"The Disappearance of Natalee Holloway" is produced by Brian Graden Media with Brian Graden, Dave Mace, LB Horschler and Alex Weresow serving as Executive Producers.
Source: Nielsen L3, 8/19/17 The Disappearance of Natalee Holloway series premiere at 7pm and first encore at 9pm. Fastest growing based on 12/26/17-8/20/17 L+7 through 8/6/17 blended with L+3 through 8/17/17 and L+SD through 8/20/17; L+7 through 8/7/16 blended with L+3 through 8/18/16 and L+SD through 8/21/16; Mo-Su 6a-6a.
About Oxygen Media:
Oxygen Media is a multiplatform crime destination brand for women. Having announced the full-time shift to crime programming in 2017, Oxygen has become the fastest growing cable entertainment network with popular unscripted original programming that includes the flagship "Snapped" franchise, "The Jury Speaks," "Cold Justice," "Three Days to Live," and "It Takes A Killer." Available in more than 77 million homes, Oxygen is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Watch Oxygen anywhere: On Demand, online or across mobile and connected TVs.
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