NEW YORK, NY (September 29, 2017) – MTV today announced worldwide music phenomenon, DJ Khaled will serve as “The Godfather” of TRL to inaugurate the hotly anticipated launch day festivities on Monday, October 2nd at 3:30 p.m. ET. He’ll raise the iconic Times Square ball alongside previously announced launch day performer Ed Sheeran, “TRL” host DC Young Fly, and social media superstar, Liza Koshy to officially kick off the show. Khaled will also make special appearances throughout the year.
The all-star “TRL” launch week line-up includes Ed Sheeran, Migos, Noah Cyrus, Playboi Carti, PRETTYMUCH, Demi Lovato, Lil Uzi Vert, Lil Yachty, Why Don’t We, Romeo Santos and Travis Scott. “TRL” will air LIVE weekdays at 3:30 p.m. ET from MTV’s newly expanded Times Square studio. The premiere will air commercial free.
“TRL” is hosted by DC Young Fly and the TRL squad which includes Tamara Dhia, Amy Pham, Erik Zachary, Lawrence Jackson and content creators such as Liza Koshy and The Dolan Twins.
“TRL” is a daily live show that will air from the network’s iconic Times Square studio and become the prime destination for youth culture and a meeting point for millions of fans. The show will bring teen passion points to life, while continuing to incorporate audience requests. “TRL” will also integrate linear, social and digital elements to include a daily pre-show on Facebook, a post-show on Facebook and YouTube, a daily live stream on Live.ly and Musical.ly, a twice-a-week pop quiz show on Musical.ly, and various “TRL” social content across Instagram, Twitter, etc.
Support from Commissioner Julie Menin and the Mayor’s Office of Media and Entertainment was instrumental in making the return of TRL a success. The city agency issued numerous permits for the kickoff week’s Times Square activations, and helped navigate the event planning process with other city agencies, including the NYPD, the Department of Transportation and the Times Square Alliance.
Follow “TRL” on social media @TRL everywhere (Twitter, Instagram, Facebook, Musical.ly and Snapchat).
About MTV:MTV is a global youth culture brand inspired by music. MTV is a unit of Viacom Inc. (NASDAQ: VIAB, VIA).
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