NBC DOMINATES THE RATINGS WEEK OF NOV. 20-26, SUNDAY & THURSDAY FOOTBALL, ‘THIS IS US’ & ‘THE VOICE’ ACCOUNT FOR 5 OF THE TOP 10
Also Scoring Top-20 Ratings Among Big 4 Prime Telecasts in 18-49 for the Week Are “DreamWorks Trolls Holiday,” “Chicago Med” and “Grinch”; “Trolls” Is the #1 Kids 2-11 Ent. Telecast of the Season Among Big 4 Prime Shows, Biggest for NBC Since 2012
NBC Wins the Week in 18-49, Total Viewers & Every Other Key Measure; Scores a 2.3 in 18-49 to Equal the Highest Rating for Any Net This Season Excluding Fox’s World Series Weeks
Season to Date, NBC Ranks #1 in 18-49 By a +26% Margin Over World Series-Boosted Fox, Biggest Lead for Any Net at This Point in the Season in 20 Years
NBC Ties for the Monday Win Among the Broadcast Nets in 18-49
NBC Takes Tuesday in 18-49 With "This Is Us" & “Voice” Scoring As the #1-2 Shows of the Night, “Chicago Med” Ties For #1 at 10 With Its Best Rating Since March
L+3: “This Is Us” Generates Tuesday’s Night’s Top L+3 Lifts in 18-49 and Total Viewers
Giants-Redskins Thanksgiving Primetime Football Dominates the Night
Friday’s "Trolls" & "Grinch" Are the #1-2 Shows of the Night, With NBC’s Best Timeslot Results, Excluding Olympics, Since Feb. 2015
L+3: “Trolls” Grabs the Night’s Biggest L+3 Lifts in 18-49 & Total Viewers; In Kids 2-11, Generates Broadcast’s Biggest L+3 Increase in Three Years and NBC’s Biggest Kids Lift in Measurement History
Packers-Steelers “Sunday Night Football” Sweeps the Night in All Key Measures
UNIVERSAL CITY, Calif. — Nov. 29, 2017 — NBC has scored a dominant win for the primetime ratings week of Nov. 20-26, prevailing among adults 18-49, total viewers and every other key demographic, as the network’s Sunday and Thursday NFL telecasts, Tuesday’s “This Is Us” and Monday-Tuesday editions of “The Voice” accounted for five of the top ten primetime programs on the Big 4 networks in 18-49.
According to “live plus same day” ratings from Nielsen Media Research, Packers-Steelers “Sunday Night Football” finished #1 for the week among primetime telecasts on ABC, CBS, NBC or Fox, Thursday’ primetime Giants-Redskins Thanksgiving NFL game ranked #2, “This Is Us” finished #5 and the Monday and Tuesday “Voice” telecasts tied for #9. Rankings exclude sports pre- and post-game shows.
Also generating top-20 rankings for the week among primetime shows on ABC, CBS, NBC and Fox were “DreamWorks Trolls Holiday” (#12), Friday’s encore of “How the Grinch Stole Christmas” (tied for #16) and “Chicago Med” (tied for #16).
Counting “live plus three day” time-shifting, “This Is Us” is the #1 entertainment telecast of the week in 18-49, with a 3.84 rating versus a 3.64 for “Young Sheldon” and a 3.12 for an encore “The Big Bang Theory.”
Excluding Fox’s World Series week, NBC’s 2.3 rating in 18-49 equaled the highest weeklong avearge for any network since NBC’s 3.2 for the week of Sept. 11-17.
NBC is dominating the current primetime season in adults 18-49, with leads over #2 Fox of +0.5 of a rating point or +26% (2.4 vs. 1.9). The +26% advantage is the best for any #1 network at this point in the season in 20 years, since 1997-98 when NBC led #2 ABC by +27%.
In total viewers, NBC is running #2 season to date, within 902,000 of #1 CBS (9.925 million vs. 9.023 million). It’s NBC’s closest margin behind CBS at this point in the season in 15 years, since 2002-03, when CBS’ margin over NBC was 491,000.
Weekly ratings are “live plus same day” figures from Nielsen Media Research unless otherwise noted. Season-to-date ratings are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”
Week 9 Averages
Adult 18-49 Rating, “live plus same day,” Nov. 20-26
NBC…2.3
CBS…1.2
ABC…1.0
Fox…0.8
CW…0.4
Total Viewers
NBC…8.6 million
CBS…7.0 million
ABC…5.4 million
Fox…3.0 million
CW…1.3 million
Season-to-Date Averages
Adult 18-49 Rating, “Most Current”
NBC…2.4
Fox…1.9
CBS…1.8
ABC…1.6
CW…0.6
Total Viewers
CBS…9.9 million
NBC…9.0 million
ABC…6.6 million
Fox…6.2 million
CW…1.8 million
The week included the conclusion of Nielsen’s Oct. 26-Nov. 22 November sweep, with NBC #1 in 18-49 versus World Series-boosted Fox in “most current” averages from Nielsen Media Research.
November Sweep Averages
Adult 18-49 Rating, “Most Current”
NBC…2.2
Fox…2.1
CBS…1.5
ABC…1.5
CW…0.6
Total Viewers
CBS…9.0 million
NBC…8.4 million
Fox…7.5 million
ABC…6.3 million
CW…1.8 million
NBC highlights for the week of Nov. 20-26:
Monday
NBC tied for #1 for the night among the Big 4 networks in adults 18-49.
“The Voice” (1.7/6 in 18-49, 9.1 million viewers overall from 8-10:01 p.m. ET) ranked #1 in the two-hour time period among the Big 4 networks in adults 18-49, adults 25-54 and other key demos, delivering a +21% margin of victory in the timeslot over “Dancing With the Stars” in 18-49 (1.7 vs. 1.4).
“Live Plus Three Day” Ratings: “Voice” increased by +21% in 18-49 (from a 1.74 rating to a 2.10) and +1.4 million viewers overall (9.1 million to 10.5 million) going from “live plus same day” Nielsens to L+3.
“Live Plus Seven Day” Ratings: Monday’s “The Voice” is growing by +27% in 18-49 rating going from L+SD to L+7 (from a 2.29 to a 2.91) and +2.2 million viewers overall (10.3 million to 12.5 million). When projected non-linear viewing is included, the L+7 18-49 rating increases to a 3.30.
“The Brave” (0.9/4 in 18-49, 4.7 million viewers overall from 10:01-11 p.m. ET) tied the hour’s CBS drama competition, “Scorpion,” in adults 18-49 and adults 25-54 and topped it in adults 18-34. L+3: “The Brave” grew by +49% in 18-49 (0.94 to 1.40) and +2.0 million viewers overall (4.7 million to 6.7 million) going from L+SD to L+3. L+7: “The Brave” has increased by +64% in 18-49 rating going from L+SD to L+7 (from a 1.05 to a 1.72) and +3.1 million viewers overall (5.2 million to 8.3 million). With the addition of projected non-linear ratings, the L+7 figure grows to a 1.89 in 18-49. Upscale: “The Brave” is generating a solidly upscale audience, indexing at a 107 among adults 18-49 living in homes with $100K+ incomes.
Tuesday
NBC won the night in adults 18-49 and all other key demographics.
“The Voice” (1.7/7 in 18-49, 9.4 million viewers overall from 8-9 p.m. ET) ranked as the #2 show of the night in 18-49, behind only “This Is Us.” “Voice” won the slot in adults 18-49 by a +21% margin over “NCIS” (1.7 vs. 1.4), and also took the time period in every other key demographic (including a tie in men 25-54). L+3: “Voice” grew by +16% in 18-49 (1.71 to 1.99) and +1.1 million viewers overall (9.4 million to 10.5 million) going from L+SD to L+3 Nielsens. L+7: Tuesday’s “Voice” has increased by +26% in 18-49 rating going from L+SD to L+7 (from a 2.23 to a 2.81) and more than +2.0 million viewers overall (10.3 million to 12.3 million). With the addition of projected non-linear ratings, the L+7 18-49 figure grows to a 3.20.
“This Is Us” (2.5/9 in 18-49, 9.3 million viewers overall from 9-10:01 p.m. ET) scored as the #1 show of the night in adults 18-49 and took the timeslot in every key measure, with a +92% margin of victory in addults 18-49 (2.5 vs. 1.3 for the “Dancing With the Stars” finale). “Us” was up versus the same night last year during Thanksgiving week in 18-49 (2.5 vs. 2.4 on Nov. 22, 2016) and total viewers (9.3 million vs. 9.0 million). L+3: “This Is Us” increased by +52% in 18-49 (2.53 to 3.84) and +3.9 million viewers overall (9.3 million to 13.2 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lifts of the night in 18-49 rating and total viewers. L+7: “This Is Us” is growing by +82% in 18-49 rating (from a 2.87 to a 5.21) and +6.3 million viewers overall (10.7 million to 17.0 million) going from L+SD to L+7. When projected non-linear viewing is included, the L+7 18-49 rating increases to a 6.68. Upscale: “Us” is generating a strong upscale audience, indexing at a 146 among adults 18-49 living in homes with $100K+ incomes.
The third-season premiere of “Chicago Med” (1.3/5 in 18-49, 6.2 million viewers overall from 10:01-11 p.m. ET) delivered the show’s highest 18-49 rating since March 16 (1.4), topping each of last season’s final six episodes. “Med” tied for the timeslot win among ABC, CBS and NBC in adults 18-49 with the concluding hour of ABC’s “Dancing With the Stars” finale (1.3 vs. 1.3) and beat “NCIS: New Orleans” in the timeslot by a +44% margin (1.3 vs. 0.9). “Med” was up +8% versus last season’s finale in 18-49 (1.3 vs. 1.2 on Thursday, May 11 at 9 p.m.). L+3: “Med” grew by +57% in 18-49 (1.27 to 2.00) and +3.3 million viewers overall (6.2 million to 9.5 million) going from L+SD to L+3 Nielsens. L+7: Last season, “Med” increased by +67% in 18-49 rating going from L+SD to L+7 (from a 1.24 to a 2.07) and more than +3.2 million viewers overall (6.7 million to 9.9 million).
Wednesday
“The Wall” (0.9/4 in 18-49, 4.5 million viewers overall from 8-9 p.m. ET) grew +13% versus the show’s most recent original in 18-49 (0.9 vs. 0.8 on Thursday, Aug. 24 from 8-9 p.m.). L+3: “The Wall” increased by +13% in 18-49 (0.85 to 0.96) and +442,000 viewers overall (4.5 million to 4.9 million) going from L+SD to L+3 Nielsens. L+7: Last season, “The Wall” increased by +14% in 18-49 rating this season going from L+SD to L+7 (1.22 to a 1.35) and +619,000 viewers overall (5.4 million to 6.0 million). Upscale: “The Wall” delivers a solid upscale audience, last season indexing at a 109 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).
An encore telecast of "A Saturday Night Live Thanksgiving Special" (1.1/4 in 18-49, 3.8 million viewers overall from 9-11 p.m. ET) won the timeslot among the Big 4 networks in adults 18-49. Versus the prior “SNL” encore special to run on the Wednesday before Thanksgiving, this year’s special retained 100% in 18-49 (1.1 vs. 1.1 from 9-11 p.m. on Wednesday, Nov. 25, 2015) and grew in total viewers (3.771 million vs. 3.759 million).
Thursday
NBC Sports coverage of the primetime Thanksgiving NFL game featuring the New York Giants at the Washington Redskins (5.1/21 in 18-49, 16.9 million viewers overall from 8:31-11:26 p.m. ET) won the night in every key ratings measure. In 8-11 p.m. averages, NBC easily beat the night’s combined Big 4 competition in 18-49 (with a 4.7 rating vs. a combined 2.6) and total viewers (15.9 million vs. a combined 12.1 million).
Friday
NBC won Friday night in adults 18-49 and total viewers.
An encore telecast of “How the Grinch Stole Christmas” (1.3/6 in 18-49, 5.8 million viewers overall from 8-8:30 p.m. ET) finished as the #1 show of the night on the Big 4 networks in total viewers and #2 in 18-49, behind only “DreamWorks Trolls Holiday,” while scoring NBC’s top 18-49 rating in the slot, excluding Olympics, since Feb. 20, 2015 (1.3 with an “SNL 40” encore), as well as NBC’s best total-viewer figure in the time period, excluding Olympics, since Dec. 12, 2014 (6.9 million, “Dateline NBC”). “Grinch” grew +8% versus the special’s comparable year-ago telecast in 18-49 (1.3 vs. 1.2 on Friday, Nov. 25, 2016) and +15% in total viewers (5.8 million vs. 5.0 million). L+3: “Grinch” increased by +22% in 18-49 (1.31 to 1.60) and +960,000 viewers overall (5.8 million to 6.7 million) going from L+SD to L+3 Nielsens.
“DreamWorks Trolls Holiday” (1.5/6 in 18-49, 5.4 million viewers overall from 8:30-9 p.m. ET) ranked as the #1 show of the night on the Big 4 networks in adults 18-49, scoring NBC’s best 18-49 and total-viewer results in the timeslot, excluding Olympics, since Feb. 20, 2015 (1.6 in 18-49 and 5.5 million viewers with an encore of the “SNL 40” special). “Trolls” delivered a 3.3 rating among kids 2-11, making it the #1 primetime Big 4 telecast of the season among those viewers and NBC’s highest for an entertainment telecast since Feb. 6, 2012 (with the “Voice” Season 2 time period premiere, 3.7). The 1.5 rating in adults 18-49 equals the highest for a non-sports Friday telecast on the Big 4 since Sept. 23. 2016 (1.7 with the series premiere of CBS’ “MacGyver”).
L+3: “Trolls” grew by +63% in 18-49 (1.46 to 2.38) and +2.7 million viewers overall (5.4 million to 8.1 million) going from L+SD to L+3, for the biggest lifts of the night on the Big 4 in 18-49 rating and percentage, as well as total viewers. Among kids 2-11, “Trolls” jumped +2.83 rating points or +85% in L+3 (3.33 to 6.16), with the +2.83 being broadcast’s biggest kids 2-11 gain in three years, since ABC’s “Toy Story That Time Forgot” grew by +3..43 on Dec. 2, 2014, and NBC’s biggest in measurement history (since 2007).
An encore telecast of “Dateline NBC” (0.9/4 in 18-49, 1.2 in adults 25-54, 4.4 million viewers overall from 9-11 p.m. ET) ranked #1 excluding sports among the Big 4 networks in the slot in adults 18-49, adults 25-54 and total viewers. Week to week, the “Dateline” rebroadcast maintained 100% in both 18-49 (0.9 vs. 0.9 for a 10-11 p.m. original on Nov. 17) and 25-54 (1.2 vs. 1.2), while growing in total viewers (4.4 million vs. 4.3 million).
Sunday
NBC Sports coverage of Green Bay Packers-Pittsburgh Steelers “Sunday Night Football” (6.0/20 in 18-49, 19.0 million viewers overall from 8:31-11:34 p.m. ET) led NBC to the nightlong win among the Big 4 networks in adults 18-49, total viewers and all other key ratings measures.
‘TONIGHT SHOW’ DOMINATES THE WEEK OF NOV. 20-24 IN 18-49 WITH ITS BIGGEST MARGIN OF VICTORY SO FAR THIS SEASON
It’s the Top-Rated “Tonight” Week in More Than Ten Months, Most-Watched in Eight Months
Seth Meyers & Carson Daly Deliver Their Highest 18-49 Ratings Since December 2016
NEW YORK — Nov. 29, 2017 — “The Tonight Show Starring Jimmy Fallon” has dominated the ratings week of Nov. 20-24 in the key late-night demographic of adults 18-49, with “Tonight’s” biggest margin over #2 so far this season, according to “live plus same day” results from Nielsen Media Research.
“Tonight’s” 0.77 rating for the week is a 10-month high for the show (best since the week of Jan. 9-13, 0.81) and in total viewers, the average 2.996 million is an eight-month high (most since March 13-17, 3.072 million).
For the week, “Tonight” generated a +48% margin of victory in adult 18-49 rating versus CBS’ “The Late Show with Stephen Colbert” (with a 0.77 rating vs. a 0.52), “Tonight’s” biggest margin of victory in 18-49 this season versus “Colbert” originals. “Tonight” last delivered a bigger advantage with a +76% margin the week of Sept. 4-8 (0.74 vs. 0.42).
Note that CBS excluded its Thursday and Friday results last week due to the Thanksgiving holiday and NBC excluded its Friday ratings.
Pacing the strong “Tonight Show” week was the Thanksgiving night telecast (delayed by a primetime NFL overrun), which averaged a 1.13 rating in 18-49, “Tonight’s” highest since Thursday, Sept. 7 (1.17 on the opening night of the NFL season), and 3.894 million viewers, “Tonight’s” best in 10 months (since Wednesday, Jan. 11, 2017 with guest Michelle Obama, 4.090 million).
Thanksgiving was also a big night for “Late Night with Seth Meyers” (0.69 in 18-49, 2.230 million viewers overall) and “Last Call will Carson Daly” (0.43 in 18-49, 1.353 million viewers with an encore), both of which generated their highest 18-49 ratings in the past year (since Thanksgiving, Nov. 24, 2016, 0.76 for Meyers and 0.47 for Daly) and biggest overall audiences in the past two years (since Thanksgiving, Nov. 26, 2015, 2.564 million for Meyers, 1.678 million for Daly).
For the week, Meyers’ 0.42 rating in 18-49 and Daly’s 0.27 were their highest in 11 months (since Dec. 19-23, 2016, 0.47 for Meyers, 0.27 for Daly).
In total viewers, “Late Night’s” 1.598 million was also its top weekly average since Dec. 19-23, 2016 (1.712 million), while “Last Call” delivered 934,000, its biggest total-viewer week since Dec. 12-16, 2016 (979,000).
LATE-NIGHT WEEKLY AVERAGES
(According to in-home viewing figures from Nielsen Media Research for the week of Nov. 20-24. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
ADULTS 18-49
(According to in-home viewing figures from Nielsen Media Research for the week of Nov. 20-24. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.77 rating, 5 share *
CBS “Late Show,” 0.52/3
ABC “Kimmel,” 0.45/3(R) *
NBC “Tonight” 0.77 rating, 5 share *
CBS “Late Show,” 0.52/3
ABC “Kimmel,” 0.45/3(R) *
12:35-1:05 a.m. ET
ABC “Nightline,” 0.31/2 *
ABC “Nightline,” 0.31/2 *
12:35-1:35 a.m. ET
NBC “Late Night,” 0.42/3 *
CBS “Late Late Show,” 0.31/2 *
NBC “Late Night,” 0.42/3 *
CBS “Late Late Show,” 0.31/2 *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.27/3(R) *
NBC “Last Call,” 0.27/3(R) *
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.996 million viewers *
CBS “Late Show,” 3.371 million viewers
ABC “Kimmel,” 2.204 million viewers (R) *
NBC “Tonight,” 2.996 million viewers *
CBS “Late Show,” 3.371 million viewers
ABC “Kimmel,” 2.204 million viewers (R) *
12:35-1:05 a.m. ET
ABC “Nightline,” 1.408 million viewers *
ABC “Nightline,” 1.408 million viewers *
12:35-1:35 a.m. ET
NBC “Late Night,” 1.598 million viewers *
CBS “The Late Late Show,” 1.458 million viewers *
NBC “Late Night,” 1.598 million viewers *
CBS “The Late Late Show,” 1.458 million viewers *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.934 million viewers (R) *
NBC “Last Call,” 0.934 million viewers (R) *
* Thursday’s NBC programs were delayed due to a primetime NFL overrun. ABC excluded its Wednesday through Friday “Kimmel” results and Thursday-Friday “Nightline” ratings due to the Thanksgiving holiday, CBS excluded Thursday and Friday and NBC excluded Friday.
SEASON AVERAGES
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.66 rating, 4 share
CBS “Late Show,” 0.59/4
ABC “Kimmel,” 0.50/3
NBC “Tonight” 0.66 rating, 4 share
CBS “Late Show,” 0.59/4
ABC “Kimmel,” 0.50/3
12:35-1:05 a.m. ET
ABC “Nightline,” 0.31/2
ABC “Nightline,” 0.31/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.38/3
CBS “The Late Late Show,” 0.30/3
NBC “Late Night,” 0.38/3
CBS “The Late Late Show,” 0.30/3
1:35-2:05 a.m. ET
NBC “Last Call,” 0.23/2
NBC “Last Call,” 0.23/2
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.673 million viewers
CBS “Late Show,” 3.620 million viewers
ABC “Kimmel,” 2.419 million viewers
NBC “Tonight,” 2.673 million viewers
CBS “Late Show,” 3.620 million viewers
ABC “Kimmel,” 2.419 million viewers
12:35-1:05 a.m. ET
ABC “Nightline,” 1.463 million viewers
ABC “Nightline,” 1.463 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.504 million viewers
CBS “The Late Late Show,” 1.415 million viewers
NBC “Late Night,” 1.504 million viewers
CBS “The Late Late Show,” 1.415 million viewers
1:35-2:05 a.m. ET
NBC “Last Call,” 0.809 million viewers
NBC “Last Call,” 0.809 million viewers
SELECTED CABLE RESULTS, WEEK OF NOV. 20-24
NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.12 (R) **
Comedy Central, 11:30 p.m.-midnight ET, “The Opposition,” 0.08 (R) **
TBS, 11 p.m.-midnight, “Conan,” 0.15 (R)
TBS, 11 p.m.-midnight, “Conan,” 0.15 (R)
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.59
Adult Swim, 12:30-1:30 a.m. ET, 0.45
Adult Swim, 12:30-1:30 a.m. ET, 0.45
Each adult 18-49 rating point equals 1.28 million viewers.
TOTAL VIEWERS
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.339 million (R) **
Comedy Central, 11:30 p.m.-midnight ET, “The Opposition,” 0.191 million (R) **
TBS, 11 p.m.-midnight, “Conan,” 0.358 million (R)
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.185 million
Adult Swim, 12:30-1:30 a.m. ET, 0.917 million
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.185 million
Adult Swim, 12:30-1:30 a.m. ET, 0.917 million
** Comedy Central shows were preempted on Thursday.
“NBC NIGHTLY NEWS WITH LESTER HOLT” IS #1 ACROSS THE BOARD FOR THANKSGIVING WEEK
Wins Key Demo for 29th Straight Month
Ranks #1 in A18-49 for 31 Consecutive Months
Broadcast Wins 10 Consecutive Sweeps in Key Demo
Grows More Week Over Week Than Any Other Evening Broadcast
NOVEMBER 29, 2017 – “NBC Nightly News with Lester Holt” was the #1 most-watched evening broadcast across the board for Thanksgiving week, according to Nielsen Media Research data.
For the week of November 20, “Nightly News” averaged 9.7 million total viewers, besting “ABC World News Tonight” by +543,000 total viewers (+6%) and “CBS Evening News” by +2.7 million total viewers (+38%). The broadcast grew the most week over week in total viewers compared to the competition and marked its highest total viewer win over ABC in 46 weeks.
Nightly News was #1 in the news demo for the 75th week in a row, averaging 2.1 million A25-54 viewers, leading ABC by +257,000 viewers (+14%) and CBS by +558,000 viewers (+36%). “Nightly News” grew the most week over week compared to ABC and CBS and delivered its highest key demo audience in 11 weeks.
For 120 of the past 121 weeks, Nightly News was also the most-watched among A18-49 viewers, averaging 1.4 million and topping ABC by +131,000 viewers (+10%) and CBS by +438,000 viewers (+43%). “Nightly News” grew the most week over week compared to ABC and CBS and delivered its highest A18-49 audience in 11 weeks.
“NBC Nightly News with Lester Holt” is the #1 most-watched broadcast in the key demo for the month of November 2017, winning its 29th straight month, according to Nielsen Research Data. The broadcast continues its winning streak in the demo most valued by news advertisers, averaging 1.9 million A25-54 viewers this past month, beating “ABC World News Tonight” by +94,000 viewers (+5%) and “CBS Evening News” by +518,000 viewers (+37%).
Now for 31 consecutive months, Nightly News is also the most-watched among A18-49 viewers, averaging 1.3 million and topping ABC by +103,000 viewers (+8%) and CBS by +415,000 viewers (+45%). 8.6 million total viewers tuned in to Nightly News for the month of November 2017: +2.0 million total viewers (+29%) more than “CBS Evening News.”
“Nightly News” won its 10th consecutive sweep in the key demo, averaging 1.9 million viewers, topping “ABC World News Tonight” by +87,000 viewers (+5%) and “CBS Evening News” by +495,000 viewers (+35%). This sweep period marks the 10th consecutive win for “Nightly News” among A18-49 viewers averaging 1.3 million viewers, beating “ABC World News Tonight” by +105,000 viewers (+9%) and “CBS Evening News” by +403,000 viewers (+44%). In total viewers, “Nightly News” averaged 8.3 million total viewers, leading CBS by 1.7 million (+26%).
Nightly News continues as the #1 most-watched evening newscast season-to-date in the key demo, delivering its largest demo lead over CBS in four seasons.
For the week of November 20, “Nightly News” was rated for three nights (Nov. 20, Nov. 21 and Nov. 24) due to the Thanksgiving holiday.
The broadcast also continues to dominate its competition on social media with more followers on Facebook and a fivefold advantage in Twitter engagement compared to “CBS Evening News.”
# # #
Weekly Highlights:
- Nightly News averaged 9.7 million total viewers, besting ABC by +543,000 (+6%) total viewers and CBS by +2.7 million (+38%).
- Nightly News averaged 2.1 million A25-54 viewers, outperforming ABC by +257,000 viewers (+14%) and CBS by +558,000 (+36%).
- Nightly News has ranked #1 in A25-54 for 75 consecutive weeks.
- Nightly News averaged 1.4 million A18-49 viewers, topping ABC by +131,000 (+10%) and CBS by +438,000 (+43%).
- Among A18-49 viewers, Nightly News has won 120 of the last 121 weeks.
Monthly Highlights:
- Nightly News averaged 1.9 million A25-54 viewers, outperforming ABC by +94,000 viewers (+5%) and CBS by +518,000 (+37%).
- Nightly News has ranked #1 in A25-54 for 29 consecutive months.
- Nightly News averaged 1.3 million A18-49 viewers, topping ABC by +103,000 (+8%) and CBS by +415,000 (+45%).
- Among A18-49 viewers, Nightly News is #1 for 31 consecutive months.
- Nightly News averaged 8.6 million total viewers, besting CBS by +2.0 million (+29%).
Season Highlights:
- Nightly is the #1 evening newscast this season in A25-54 and A18-49
- Nightly News holds its largest A25-54 demo advantage over CBS in four seasons.
Week of November 20 – November 24, 2017:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 9.700 | 1.74 | 2.105 | 1.12 | 1.448 |
| CBS | 7.010 | 1.28 | 1.547 | 0.78 | 1.010 |
| ABC | 9.157 | 1.53 | 1.848 | 1.02 | 1.317 |
“DATELINE NBC” TOPS ABC’S “20/20” ACROSS THE BOARD FOR THIRD CONSECUTIVE SWEEP PERIOD
'Dateline’ Posts Biggest November Sweep Advantages over ABC in 15 Years
Broadcast Grows in Total Viewership and Every Key Demo vs. July 2017 Sweep While 20/20 Declines by Double Digits
November 27, 2017 – “Dateline NBC” topped ABC’s “20/20” across the board for the third consecutive sweep period, posting its biggest November sweep advantages over ABC in 15 years since 2002. “Dateline” averaged 5.0 million total viewers, outperforming ABC’s “20/20” by 2.2 million (+82%). Compared to the previous November sweep, total viewership for “Dateline” was up +5% (+225,000) while “20/20” was down -34% (-1.386 million).
“Dateline” also won both A25-54 and A18-49 demos for the November 2017 period, averaging 1.6 million A25-54 viewers, leading ABC by +675,000 (+74%). Among A18-49, the broadcast averaged 1.2 million viewers, topping ABC by +521,000 (+79%).
Versus July 2017 sweep, “Dateline” was up +10% (437,000) in total viewers, up +16% (+213,000) in A25-54 viewers and up +12% with +129,000 A18-49 viewers. “20/20” was down across-the-board since the July sweep.
November Sweep Highlights:
- “Dateline” averaged 5.0 million total viewers, leading “20/20” by 2.2 million (+82%).
- This is the broadcast’s biggest November sweep lead over ABC in more than 10 years.
- Among A25-54, “Dateline” averaged 1.6 million A25-54 viewers, leading +675,000 (+74%).
- “Dateline” averaged 1.2 million viewers in A18-49, topping ABC by +521,000 (+79%).
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ABOUT “DATELINE”
“Dateline” is the longest-running series in NBC primetime history. In its 26th season, Dateline is anchored by Lester Holt and features correspondents Andrea Canning, Josh Mankiewicz, Keith Morrison and Dennis Murphy. Airing Fridays at 9 p.m. ET/8 p.m. CT, “Dateline” reaches more than 20 million people every week through its broadcast, and millions more through its social media platforms. David Corvo is the senior executive producer, and Liz Cole is the executive producer. Follow Dateline on Facebook, Instagram and Twitter.
NBC DOMINATES THE RATINGS WEEK OF NOV. 13-19; SUNDAY & THURSDAY FOOTBALL TEAM WITH ‘THIS IS US’ TO SCORE #1-2-3 RATINGS
NBC Wins the Week in 18-49, Total Viewers & Every Other Key Measure; Delivers a 2.3 Rating in 18-49, Making This the Top Week for Any Net So Far This Season, Excluding Fox’s World Series Weeks
For the Season, NBC Ranks #1 in Adults 18-49 By a +21% Margin
Monday’s "Voice" Is the #1 Entertainment Show of the Night in 18-49, "The Brave" Equals Its High Since Oct. 9, NBC Ties As Monday’s #1 Broadcast Net
NBC Dominates Tuesday in 18-49 as "This Is Us" Grows for a 2nd Straight Week, Is the #1 Show of the Night, “Voice” Is #2 With Its Best Tuesday Rating Since Oct. 17
L+3: “This Is Us” Delivers the Top L+3 Lifts Tuesday Night in 18-49 and Total Viewers
Wednesday’s "Chicago P.D." Grows +33% Week to Week to Equal the Show's High Since Its Season Debut, "Voice" Wins at 9 in Total Viewers, "Blacklist" Grows +16% in Total Viewers
Titans-Steelers “Thursday Night Football” Wins the Night in Every Key Ratings Measure
This Week’s Eagles-Cowboys Matchup Generates the Most-Watched “Sunday Night Football” Telecast Since the Opening Week of the NFL Season
UNIVERSAL CITY, Calif. — Nov. 21, 2017 — NBC has dominated the primetime ratings week of Nov. 13-19, winning among adults 18-49, total viewers and every other key demographic, paced by #1-2-3 rankings in 18-49 for the network’s Sunday and Thursday NFL telecasts and Tuesday’s “This Is Us.”
According to “live plus same day” ratings from Nielsen Media Research, “Sunday Night Football” ranked #1 for the week among primetime telecasts on ABC, CBS, NBC or Fox, “Thursday Night Football” ranked #2 and “This Is Us” tied for #3 with “The Big Bang Theory.” The Monday and Tuesday editions of “The Voice” also finished in the top 10, tying for #6. Rankings exclude sports pre- and post-game shows.
Counting three days of time-shifted viewing, “This Is Us” broke the tie and moved ahead of “Big Bang” as the #1 entertainment program of the week outright in 18-49, with a 4.26 rating in “live plus three day” Nielsens versus a 3.95 for “Big Bang.”
Excluding Fox’s World Series week, this is the highest-rated week for any network since NBC’s 3.2 rating for the week of Sept. 11-17.
Season to date, NBC is running #1 among ABC, CBS, NBC and Fox in adults 18-49, despite Fox’s seven-night World Series boost. NBC leads by a +21% margin over #2 Fox (with a 2.3 rating vs. a 1.9). NBC also ranks #1 for the season in adults 25-54, adults 18-34 and all other key demos (including a tie in men 18-34).
Counting entertainment programming only, NBC leads the season in adults 18-49, and also ranks #1 or tied for #1 among the Big 4 in adults 25-54, adults 18-34 and all key adult-female demos.
Weekly ratings are “live plus same day” figures from Nielsen Media Research unless otherwise noted. Season-to-date ratings are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”
Week 8 Averages
Adult 18-49 Rating, “live plus same day,” Nov. 13-19
NBC…2.3
ABC…1.3
CBS…1.2
Fox…0.9
CW…0.4
Total Viewers
NBC…8.8 million
CBS…7.8 million *
ABC…5.6 million *
Fox…2.7 million
CW…1.3 million
* Subject to adjustment by Nielsen.
Season-to-Date Averages
Adult 18-49 Rating, “Most Current”
NBC…2.3
Fox…1.9
CBS…1.8
ABC…1.6
CW…0.6
Total Viewers
CBS…10.0 million
NBC…8.9 million
ABC…6.6 million
Fox…6.5 million
CW…1.7 million
With three nights left to count in Nielsen’s Oct. 26-Nov. 22 November sweep, NBC is tied for #1 in 18-49 with World Series-boosted Fox in “live plus same day averages for Oct. 26 through Nov. 19.
November Sweep Averages, 25 of 28 Nights
Adult 18-49 Rating, “Live Plus Same Day”
Fox…2.0
NBC…2.0
CBS…1.2
ABC…1.1
CW…0.4
Total Viewers
CBS…7.8 million
NBC…7.5 million
Fox…7.3 million
ABC…5.1 million
CW…1.3 million
NBC is also currently tied with Fox for #1 for the November sweep in adults 25-54 and is #1 outright in women 18-49 and women 25-54.
NBC highlights for the week of Nov. 13-19:
Monday
NBC tied for #1 for the night among the Big 4 networks in adults 18-49.
“The Voice” (2.0/7 in 18-49, 9.6 million viewers overall from 8-10:01 p.m. ET) ranked as the #1 entertainment show of the night in 18-49, maintaining 100% week to week in 18-49 (2.0 vs. 2.0) and 99.7% in total viewers (9.595 million vs. 9.627 million). “The Voice” also maintained 100% of the comparable episode of its prior cycle in 18-49 (2.0 vs. 2.0 on April 17) and was up in total viewers (9.595 million vs. 9.570 million).
“Live Plus Three Day” Ratings: “Voice” increased by +19% in 18-49 (from a 1.95 rating to a 2.32) and +1.4 million viewers overall (9.6 million to 11.0 million) going from “live plus same day” Nielsens to L+3.
“Live Plus Seven Day” Ratings: Monday’s “The Voice” is growing by +27% in 18-49 rating going from L+SD to L+7 (from a 2.35 to a 2.99) and more than +2.2 million viewers overall (10.4 million to 12.7 million). When projected non-linear viewing is included, the L+7 18-49 rating increases to a 3.38.
Upscale: Monday’s “Voice” is delivering a solidly upscale audience, indexing at a 107 among adults 18-49 living in homes with $100K+ incomes (“most current,” including L+3).
“The Brave” (1.0/4 in 18-49, 5.0 million viewers overall from 10:01-11 p.m. ET) maintained 100% week to week in 18-49 (1.0 vs. 1.0) and 97% in total viewers (5.0 million vs. 5.2 million), to equal the show’s 18-49 high since Oct. 9 (1.1). L+3: “The Brave” grew by +51% in 18-49 (0.99 to 1.49) and +2.3 million viewers overall (5.0 million to 7.3 million) going from L+SD to L+3,. L+7: “The Brave” has increased by +63% in 18-49 rating going from L+SD to L+7 (from a 1.06 to a 1.73) and +3.1 million viewers overall (5.2 million to 8.3 million). With the addition of projected non-linear ratings, the L+7 figure grows to a 1.90 in 18-49. Upscale: “The Brave” is generating a solidly upscale audience, indexing at a 107 among adults 18-49 living in homes with $100K+ incomes.
Tuesday
NBC won the night among the Big 4 in adults 18-49 by a +58% margin (1.9 vs. a 1.2 for #2 CBS).
“The Voice” (2.0/8 in 18-49, 10.0 million viewers overall from 8-9 p.m. ET) ranked as the #2 show of the night in 18-49, behind only “This Is Us.” The Nov. 14 “Voice” scored the show’s highest Tuesday 18-49 and total-viewer results since Oct. 17 (2.2 in 18-49, 10.0 million viewers overall), while growing +11% versus the comparable episode from the prior cycle in 18-49 (2.0 vs. 1.8 on April 18) and +1.0 million persons or +12% in total viewers (9.893 million vs. 8.847 million). L+3: “Voice” grew by +16% in 18-49 (1.97 to 2.29) and +1.2 million viewers overall (10.0 million to 11.2 million) going from L+SD to L+3 Nielsens. L+7: Tuesday’s “Voice” has increased by +26% in 18-49 rating going from L+SD to L+7 (from a 2.30 to a 2.90) and +2.1 million viewers overall (10.4 million to 12.5 million). With the addition of projected non-linear ratings, the L+7 18-49 figure grows to a 3.30. Upscale: Tuesday’s “Voice” is delivering a solidly upscale audience, indexing at a 107 among adults 18-49 living in homes with $100K+ incomes.
“This Is Us” (2.6/10 in 18-49, 10.1 million viewers overall from 9-10:01 p.m. ET) ranked as the #1 show of the night in adults 18-49 and won its timeslot by a +136% margin in 18-49 (2.6 vs. 1.1 for CBS’ “Bull”). “Us” delivered week-to-week 18-49 and total-viewer increases for a second straight week. L+3: “This Is Us” increased by +62% in 18-49 (2.63 to 4.26) and +4.4 million viewers overall (10.1 million to 14.5 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lifts of the night in 18-49 rating and total viewers. L+7: “This Is Us” is growing by +80% in 18-49 rating (from a 2.93 to a 5.27) and more than +6.3 million viewers overall (10.8 million to 17.1 million) going from L+SD to L+7. When projected non-linear viewing is included, the L+7 18-49 rating increases to a 6.74. Upscale: “Us” is generating a strong upscale audience, indexing at a 146 among adults 18-49 living in homes with $100K+ incomes.
“Law & Order True Crime: The Menendez Murders” (0.9/4 in 18-49, 4.2 million viewers overall from 10:01-11 p.m. ET) retained 100% week to week in 18-49 (1.0 vs. 0.9) and grew +2% in total viewers (4.2 million vs. 4.1 million). “Law & Order True Crime” grew week to week in total viewers for a second straight week. L+3: “Menendez” grew by +44% in 18-49 (0.94 to 1.35) and more than +1.4 million viewers overall (4.2 million to 5.6 million) going from L+SD to L+3 Nielsens. L+7: “Law & Order True Crime” is increasing by +63% in 18-49 rating this season going from L+SD to L+7 (from a 1.10 to a 1.79) and more than +2.2 million viewers overall (4.7 million to 6.9 million). With the addition of projected non-linear ratings, the L+7 figure grows to a 1.95 in 18-49. Upscale: “Law & Order True Crime” is generating a solid upscale audience, indexing at a 109 among adults 18-49 living in homes with $100K+ incomes.
Wednesday
“The Blacklist” (0.9/4 in 18-49, 5.9 million viewers overall from 8-9 p.m. ET) retained 100% week to week in 18-49 (0.9 vs. 0.9) and jumped +17% in total viewers (5.9 million vs. 5.0 million), to equal its high in 18-49 since Oct. 11 (1.0) and deliver its most-watched episode since the show’s season premiere Sept. 27 (6.4 million). L+3: “Blacklist” increased by +45% in 18-49 (0.95 to 1.38) and +2.1 million viewers overall (5.9 million to 8.0 million) going from L+SD to L+3 Nielsens. L+7: “Blacklist” is growing by +75% in 18-49 rating this season going from L+SD to L+7 (0.95 to a 1.66) and +3.1 million viewers overall (5.7 million to 8.8 million). Upscale: “Blacklist” is delivering a strong upscale audience, indexing at a 128 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).
A Wednesday telecast of “The Voice” (1.4/5 in 18-49, 7.7 million viewers overall from 9-10 p.m. ET) won the hour among the Big 4 networks in total viewers and tied for #1 in adults 25-54.
In 18-49, “Voice” equaled NBC’s highest in-season rating in the timeslot since March 15 (1.7) and in total viewers, it was the network’s top in-season result since that same night (7.8 million). L+3: “Voice” increased by +24% in 18-49 (1.36 to 1.69) and +1.3 million viewers overall (7.7 million to 9.0 million) going from L+SD to L+3 ratings.
“Chicago P.D.” (1.2/5 in 18-49, 6.4 million viewers overall from 10-11 p.m. ET) jumped +33% week to week in 18-49 (1.2 vs. 0.9) and +1.2 million persons or +24% in total viewers (6.4 million vs. 5.2 million), to generate the biggest week-to-week gains of the night on the Big 4 networks in both 18-49 and total viewers. “P.D.” equaled the show’s 18-49 high since its season premiere Sept. 27 (1.3) and delivered a new season high in total viewers, while scoring timeslot wins among the ABC-CBS-NBC dramas in 18-49, total viewers and every other key measures (including a tie in men 18-49). L+3: “P.D.” grew by +64 in 18-49 (1.19 to 1.95) and +3.1 million viewers overall (6.4 million to 9.5 million) going from L+SD to L+3 Nielsens, for the strongesst L+3 lifts of the night in 18-49 rating and percentage, as well as total viewers. L+7: “Chicago P.D.” is increasing by +90% in 18-49 rating this season going from L+SD to L+7 (from a 1.17 to a 2.22) and +4.1 million viewers overall (6.1 million to 10.2 million). With the addition of projected non-linear ratings, the L+7 figure grows to a 2.52.
Thursday
“Thursday Night Football,” featuring the Tennessee Titans at the Pittsburgh Steelers (4.2/16 in 18-49, 13.5 million viewers overall from 8:28-11:30 p.m. ET on NBC and the NFL Network) won the night in every key ratings measure and was up versus the prior week’s NBC debut of “Thursday Night Football” by +5% in 18-49 (4.2 vs. 4.0 with Seahawks-Cardinals) and +3% in total viewers (13.5 million vs. 13.1 million). Versus the same night last year, “TNF” retained 100% in 18-49 (4.2 vs. 4.2 on Nov. 17, 2016 with Saints-Panthers) and increased by +1% in total viewers (13.5 million vs. 13.3 million).
Friday
“Blindspot” (0.6/3 in 18-49, 3.4 million viewers overall from 8-9 p.m. ET) ranked #2 among the Big 4 networks in the timeslot in total viewers. L+3: The previous week’s “Blindspot” increased +76% in 18-49 (0.66 to 1.16) and +1.7 million viewers overall (3.4 million to 5.1 million) going from L+SD to L+3 Nielsens. Upscale: “Blindspot” is attracting a solid upscale audience, indexing at a 110 among adults 18-49 living in homes with $100K+ incomes.
“Dateline NBC” (0.9/4 in 18-49, 1.2 in adults 25-54, 4.3 million viewers overall from 10-11 p.m. ET) tied for #1 in the two-hour timeslot among the Big 4 networks in adults 18-49 and maintained 100% week to week in adults 18-49 (0.9 vs. 0.9). L+3: The prior week’s “Dateline” increased by +22% in 18-49 (0.91 to 1.11) and +1.0 million viewers overall (5.2 million to 6.2 million) going from L+SD to L+3 Nielsens. Upscale: Friday’s “Dateline” is delivering a solid upscale audience, indexing at a 115 among adults 18-49 in $100K+ homes.
Sunday
NBC Sports coverage of Philadelphia Eagles-Dallas Cowboys “Sunday Night Football” (7.0/23 in 18-49, 21.1 million viewers overall from 8:31-11:17 p.m. ET) led NBC to the nightlong win among the Big 4 networks in adults 18-49, total viewers and all other key ratings measures. It’s the top-rated “SNF” telecast in 18-49 since Sept. 17 (7.1 for Packers-Falcons) and most-watched since Sept. 10 (24.4 million for Giants-Cowboys), during the opening week of the NFL season. It’s the fourth time this season “SNF” has topped 20 million viewers, which doubles the total of all other primetime shows this fall to have averaged more than 20 million persons (Games 6 and 7 of Fox’s World Series).
‘TODAY’ IS #1 FOR THE WEEK IN DEMO
TODAY Is #1 in the Key Demo for 99 Straight Weeks, Its Best Streak in More Than 5 Years
TODAY Tops GMA By 256k in Total Viewers Friday, Its 9th Daily Win This Season
TODAY Narrows the Total Viewer Gap with GMA Year to Year, Posting Its Closest STD Margin in 6 Years
NEW YORK – November 21, 2017 - - TODAY was the number-one morning show outright last Friday, beating ABC’s “Good Morning America” in total viewers and all demos. TODAY has now finished first across-the-board for 9 days this season. For the week, TODAY was the number-one morning show in the key demo A25-54, marking 99 straight weeks in the top spot (115 of the last 116 weeks), its best streak in more than five years. Compared to the same week last year, TODAY closed the total viewer gap versus GMA and is posting its best season-to-date total viewer margin since 2011.
Additionally, Megyn Kelly TODAY at 9 a.m. remained on par with the prior week in total viewers. This past Tuesday, the program posted its best A25-54 and A18-49 deliveries on a Tuesday since premiere week. TODAY with Kathie Lee and Hoda at 10 a.m. posted week-to-week growth in total viewers.
TODAY HIGHLIGHTS:
| Net | HH Rtg | HH Shr | P2+ Imps | P18-49 Rtg | P18-49 Imps | P25-54 Rtg | P25-54 Imps |
| TODAY | 3.03 | 12 | 4,231 | 0.85 | 1,095 | 1.21 | 1,463 |
| CBS THIS MORNING | 2.65 | 10 | 3,694 | 0.56 | 725 | 0.84 | 1,014 |
| GOOD MORNING AMERICA | 3.14 | 12 | 4,330 | 0.71 | 918 | 1.13 | 1,359 |
TODAY averaged 1.463 million A25-54 viewers, leading GMA by +104,000 (+8%) and CBS This Morning by +449,000 (+44%)
- TODAY has ranked #1 among A25-54 viewers for 99 consecutive weeks (best streak in over five years) and 115 of the last 116 weeks
- TODAY delivered a 1.21 A25-54 rating, +0.08 points ahead of GMA and +0.37 points more than CBS
TODAY averaged 1.095 million A18-49 viewers, +177,000 (+19%) more than GMA and +370,000 (+51%) higher than CBS
- TODAY’s 0.85 A18-49 rating led GMA by +0.14 points and CBS by +0.29 points
TODAY averaged 4.231 million total viewers, leading CBS This Morning by +537,000 (+15%)
- Week-over-week, TODAY narrowed it gap vs. GMA by 39% (-99,000 vs. -162,000 prior week)
- TODAY has finished within 100,000 viewer of GMA in two of the last three weeks
TODAY won Friday across-the-board
- Led GMA by +256,000 total viewers, +114,000 A25-54 viewers, and +201,000 A18-49 viewers
SEASON-TO-DATE
TODAY ranks #1 among A25-54 viewers
- Leads GMA by +111,000 and CBS by +533,000
TODAY ranks #1 among A18-49 viewers
- Leads GMA by +174,000 and CBS by +439,000
TODAY ranks #2 among total viewers
- Trails GMA by -130,000, 4% narrower than YAGO (-135,000); best STD P2+ margin vs. GMA since 2011.
- Leads CBS by +591,000, lowest of all-time
TODAY DIGITAL HIGHLIGHTS:
TODAY reached more consumers than GMA on Yahoo with over 39 million unique visitors turning to TODAY.com in October for exclusive interviews and the latest lifestyle, parenting and entertainment news, according to recent data from comScore. For 46 consecutive months (55 out of the last 56), TODAY.com has reached more mobile consumers than GMA on Yahoo. TODAY.com has gone from parity in mobile unique visitors in September 2013 to delivering more than 3x GMA on Yahoo’s mobile visitor number in October 2017.
TODAY reached more consumers than GMA on Yahoo with over 39 million unique visitors turning to TODAY.com in October for exclusive interviews and the latest lifestyle, parenting and entertainment news, according to recent data from comScore. For 46 consecutive months (55 out of the last 56), TODAY.com has reached more mobile consumers than GMA on Yahoo. TODAY.com has gone from parity in mobile unique visitors in September 2013 to delivering more than 3x GMA on Yahoo’s mobile visitor number in October 2017.
‘TONIGHT SHOW’ WINS THE WEEK OF NOV. 13-17 IN ALL KEY DEMOS, MATCHES ITS BIGGEST 18-49 MARGIN OF VICTORY IN EIGHT WEEKS
Seth Meyers Equals a Six-Week High in 18-49; At 1:35 a.m., Carson Daly Hits an Eight-Month High in Total Viewers
NEW YORK — Nov. 21, 2017 — “The Tonight Show Starring Jimmy Fallon” has won the ratings week of Nov. 13-17 in the key late-night demographic of adults 18-49, hitting a five-week high and matching “Tonight’s” biggest margin over second place in eight weeks, according to “live plus same day” results from Nielsen Media Research.
For the week, “Tonight” generated a +28% margin of victory in adult 18-49 rating versus CBS’ “The Late Show with Stephen Colbert” (with a 0.60 rating vs. a 0.47) and posted a +30% win over ABC’s “Jimmy Kimmel Live” (0.60 vs. 0.46). The +28% advantage over “Colbert,” also achieved during the week of Oct. 23-27, equals “Tonight’s” biggest margin of victory in 18-49 since the week of Sept. 18-22, when Fallon prevailed by +35% over Colbert (0.58 vs. 0.43).
Fallon’s 0.60 average rating for last week in 18-49 is his highest since the week of Oct. 9-13 (0.61).
“Tonight” beat “Colbert” and “Kimmel” for the week in every key ratings demographic – adults, men and women 18-34; adults, men and women 18-49; and adults, men and women 25-54.
At 12:35 a.m. ET, “Late Night with Seth Meyers” finished the week #1 in the timeslot versus CBS’ “The Late Late Show with James Corden” in all key demos, and in their head-to-head half-hour from 12:30 to 1 a.m. ET, “Late Night” also ranked #1 versus ABC’s “Nightline” in every key measure.
Meyers equaled his highest 18-49 rating in six weeks (0.35, matching his best since a 0.36 for Oct. 2-6) and enjoyed his most-watched week in 10 weeks (1.372 million viewers, best since 1.415 million for Sept. 4-8).
At 1:35 a.m. ET, “Last Call with Carson Daly” delivered a 0.24 rating in adults 18-49, the show’s highest in six months (since a 0.24 the week of May 15-19) and equaling the top “Last Call” rating in nearly 11 months (since a 0.26 for Dec. 19-23, 2016). In total viewers, Daly averaged 842,000 viewers overall, the biggest weekly audience for “Last Call” in eight months (since averaging 882,000 for the week of March 13-17).
LATE-NIGHT WEEKLY AVERAGES
(According to in-home viewing figures from Nielsen Media Research for the week of Nov. 13-17. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
ADULTS 18-49
(According to in-home viewing figures from Nielsen Media Research for the week of Nov. 13-17. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.60 rating, 4 share *
CBS “Late Show,” 0.47/3
ABC “Kimmel,” 0.46/3 *
NBC “Tonight” 0.60 rating, 4 share *
CBS “Late Show,” 0.47/3
ABC “Kimmel,” 0.46/3 *
12:35-1:05 a.m. ET
ABC “Nightline,” 0.29/2
ABC “Nightline,” 0.29/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.35/3 *
CBS “Late Late Show,” 0.29/2 *
NBC “Late Night,” 0.35/3 *
CBS “Late Late Show,” 0.29/2 *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.24/3 *
NBC “Last Call,” 0.24/3 *
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.417 million viewers *
CBS “Late Show,” 3.090 million viewers
ABC “Kimmel,” 2.157 million viewers *
NBC “Tonight,” 2.417 million viewers *
CBS “Late Show,” 3.090 million viewers
ABC “Kimmel,” 2.157 million viewers *
12:35-1:05 a.m. ET
ABC “Nightline,” 1.349 million viewers
ABC “Nightline,” 1.349 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.372 million viewers *
CBS “The Late Late Show,” 1.380 million viewers *
NBC “Late Night,” 1.372 million viewers *
CBS “The Late Late Show,” 1.380 million viewers *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.842 million viewers *
NBC “Last Call,” 0.842 million viewers *
* Thursday’s NBC programs were delayed due to a primetime NFL overrun. Friday’s “Kimmel,” “Late Night,” “Late Late Show” and “Last Call” were encores.
SEASON AVERAGES
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.65 rating, 4 share
CBS “Late Show,” 0.58/4
ABC “Kimmel,” 0.50/3
NBC “Tonight” 0.65 rating, 4 share
CBS “Late Show,” 0.58/4
ABC “Kimmel,” 0.50/3
12:35-1:05 a.m. ET
ABC “Nightline,” 0.31/2
ABC “Nightline,” 0.31/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.37/3
CBS “The Late Late Show,” 0.29/3
NBC “Late Night,” 0.37/3
CBS “The Late Late Show,” 0.29/3
1:35-2:05 a.m. ET
NBC “Last Call,” 0.23/2
NBC “Last Call,” 0.23/2
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.628 million viewers
CBS “Late Show,” 3.537 million viewers
ABC “Kimmel,” 2.415 million viewers
NBC “Tonight,” 2.628 million viewers
CBS “Late Show,” 3.537 million viewers
ABC “Kimmel,” 2.415 million viewers
12:35-1:05 a.m. ET
ABC “Nightline,” 1.461 million viewers
ABC “Nightline,” 1.461 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.466 million viewers
CBS “The Late Late Show,” 1.401 million viewers
NBC “Late Night,” 1.466 million viewers
CBS “The Late Late Show,” 1.401 million viewers
1:35-2:05 a.m. ET
NBC “Last Call,” 0.792 million viewers
NBC “Last Call,” 0.792 million viewers
SELECTED CABLE RESULTS, WEEK OF NOV. 13-17
NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.25
Comedy Central, 11:30 p.m.-midnight ET, “The Opposition,” 0.12
TBS, 11 p.m.-midnight, “Conan,” 0.15 (R)
TBS, 11 p.m.-midnight, “Conan,” 0.15 (R)
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.56
Adult Swim, 12:30-1:30 a.m. ET, 0.41
Adult Swim, 12:30-1:30 a.m. ET, 0.41
Each adult 18-49 rating point equals 1.28 million viewers.
TOTAL VIEWERS
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.862 million
Comedy Central, 11:30 p.m.-midnight ET, “The Opposition,” 0.329 million
TBS, 11 p.m.-midnight, “Conan,” 0.379 million (R)
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.145 million
Adult Swim, 12:30-1:30 a.m. ET, 0.857 million
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.145 million
Adult Swim, 12:30-1:30 a.m. ET, 0.857 million
EAGLES-COWBOYS ON NBC’S SUNDAY NIGHT FOOTBALL RANKS AS MOST-WATCHED NFL PRIMETIME GAME SINCE WEEK 1 WITH MORE THAN 21 MILLION VIEWERS
Four NBC SNF games Have Topped 20 Million Viewers This Season – Doubling the Combined Total of All Other Primetime Shows This Fall
Total Audience Delivery (TAD) for Eagles-Cowboys – Averages 21.2 Million Viewers across NBC TV Broadcast, NBC Sports Digital & NFL Mobile from Verizon
STAMFORD, Conn. – November 21, 2017 – The Philadelphia Eagles’ runaway 37-9 victory over the Dallas Cowboys on NBC Sunday Night Football last weekend averaged a Total Audience Delivery (TAD) of 21.2 million viewers across NBC and NBC Sports Digital platforms – ranking as the most-watched NFL primetime game since Week 1 (Giants-Cowboys, 24.7 million on NBC), according to National data released today by The Nielsen Company, and digital data from Adobe Analytics. In addition:
- Total Audience Delivery for Eagles-Cowboys topped by 12% last year’s Week 11 SNF matchup (18.9 million viewers for Packers-Redskins).
- The TAD of 21.2 million viewers for Philadelphia-Dallas is the largest audience for the 22 blowouts of 28-or-more points in the history of NBC’s SNF package (since ’06).
- Eagles-Cowboys averaged 21.1 million TV viewers on NBC, marking the fourth NBC Sunday Night Football game this season to top 20 million viewers – doubling the combined total of all other primetime TV shows this fall (Games 6 and 7 of the World Series).
The Average Minute Audience (AMA) for Sunday’s live stream via the NBC Sports app, NBCSports.com, NBC.com ‘TV Everywhere,’ and NFL Mobile from Verizon was 189,000 viewers.
Fans consumed 40.3 million live streaming minutes of SNF across 766,000 unique devices, up 40% and 38%, respectively, from last year. The game’s Average Minute Audience of 189,000 is up 33% from last year (142,000).
NBC viewership for Eagles-Cowboys (not including digital) peaked at 22.8 million from 9:45-10 p.m. ET. Sunday’s game (8:31-11:17 p.m. ET) registered a national TV household rating of 11.9/21 – up 10% from last year.
“NBC NIGHTLY NEWS WITH LESTER HOLT” IS #1 FOR 74 STRAIGHT WEEKS
#1 Most-Watched Among A25-54 and A18-49 Viewers for 119 of Last 120 Weeks
Grows Week-Over-Week in Key Demo
NOVEMBER 21, 2017 – “NBC Nightly News with Lester Holt” won the key demo for the week of November 13, marking its 74th straight week as the #1 most-watched evening broadcast, according to Nielsen Research Data.
The broadcast continues its winning streak in the key demo, averaging 1.9 million A25-54 viewers and beating “ABC World News Tonight” by +75,000 viewers (+4%) and “CBS Evening News” by +484,000 viewers (+34%). Nightly News grew week over week in its key demo audience.
On Monday, November 13, “Nightly News” aired an installment of “Those Who Serve,” featuring Sgt. Justin Vinson of Newport, Tenn. and 4-year old Sawyer Schimming, who meets Sgt. Vinson each afternoon dressed in a police uniform. As Sgt. Vinson directs traffic, Sawyer sets up his own traffic cones in his yard and imitates Sgt. Vinson’s every move.
For 119 of the past 120 weeks, “Nightly News” is the most-watched among A18-49 viewers, averaging 1.3 million and topping ABC by +82,000 viewers (+7%) and CBS by +35,000 viewers (+37%).
8.5 million total viewers tuned in to “Nightly News” for the week of November 13. “Nightly News” bested “CBS Evening News” by + 1.8 million total viewers (+26%).
“Nightly News” continues as the #1 most-watched evening newscast season-to-date in the key demo, delivering its largest demo lead over CBS in four seasons.
The broadcast also continues to dominate the competition on social media with more followers on Facebook and a twofold advantage in Twitter engagement compared to “CBS Evening News.”
For the week of November 13, “Nightly News” was rated for four nights (Nov. 13, Nov. 14, Nov. 15 and Nov. 17) due to Thursday Night Football.
# # #
Weekly Highlights:
- Nightly News averaged 1.9 million A25-54 viewers, outperforming ABC by +75,000 viewers (+4%) and CBS by +484,000 (+34%).
- Nightly News has ranked #1 in A25-54 for 74 consecutive weeks.
- Nightly News averaged 1.3 million A18-49 viewers, topping ABC by +82,000 (+7%) and CBS by +355,000 (+37%).
- Among A18-49 viewers, Nightly News has won 119 of the last 120 weeks.
- Nightly News averaged 8.5 million total viewers, besting CBS by +1.8 million (+26%).
Season Highlights:
- Nightly is the #1 evening newscast this season in A25-54 and A18-49
- Nightly News holds its largest A25-54 demo advantage over CBS in four seasons.
Week of November 13 – November 17, 2017:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 8.480 | 1.59 | 1.923 | 1.02 | 1.319 |
| CBS | 6.711 | 1.19 | 1.439 | 0.75 | 0.964 |
| ABC | 9.136 | 1.53 | 1.848 | 0.96 | 1.237 |
# # #
ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
NBC Nightly News with Lester Holt is the most-watched evening newscast in America, providing the very latest on the day’s top stories and going beyond the headlines to add context and analysis to the most pressing issues of our times. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Sam Singal is the executive producer.
ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
NBC Nightly News with Lester Holt is the most-watched evening newscast in America, providing the very latest on the day’s top stories and going beyond the headlines to add context and analysis to the most pressing issues of our times. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Sam Singal is the executive producer.
NBC WINS THE WEEK OF NOV. 6-12 WITH FIVE TOP-10 RANKINGS FROM SUN. & THURS. FOOTBALL, ‘THE VOICE’ & ‘THIS IS US’
NBC Dominates the Week in 18-49, Prevails In All Other Key Demos, Wins in Total Viewers for the First Time This Fall
For the Season, NBC Ranks #1 in Adults 18-49 by a +15% Margin Over World Series-Boosted Fox
Monday’s "Voice" Is the #1 Entertainment Show of the Night by a +67% Margin, "The Brave" Wins at 10 Among ABC, CBS & NBC by a +25% Margin
L+3: “The Brave” Grows +2.3 Million Viewers in L+3, the Biggest Lift of the Night
Tuesday’s "This Is Us" Grows +25% Week to Week, "Us" & "The Voice" Are the #1-2 Shows of the Night; "Menendez" Increases by +29%, NBC Wins the Night by +50%
L+3: “This Is Us” Generates the Top L+3 Lifts Tuesday Night in 18-49 and Total Viewers & “Chicago P.D.” Captures the Biggest Lifts Wednesday Night
Both Seahawks-Cardinals “Thursday Night Football” & Patriots-Broncos “Sunday Night Football” Win Their Respective Nights for NBC in Every Key Ratings Measure
UNIVERSAL CITY, Calif. — Nov. 14, 2017 — NBC has claimed the primetime ratings week of Nov. 6-12 among adults 18-49 and every other key demographic and earned its first weeklong win this season in total viewers, according to “live plus same day” ratings from Nielsen Media Research.
NBC’s dominant week was led by top-10 ratings from “Sunday Night Football” (#1 in adults 18-49 among primetime programs on the Big 4 networks), “Thursday Night Football” (#2), “This Is Us” (#5), Monday’s “The Voice” (#8) and Tuesday’s “Voice” (tied for #9). “Sunday Night Football” also earned the #1 position for the week in total viewers. Rankings exclude sports pre- and post-game shows.
Season to date, NBC is running #1 among ABC, CBS, NBC and Fox in adults 18-49, despite Fox’s World Series boosts on seven nights of the prior two weeks. NBC leads by a +15% margin over #2 Fox (with a 2.3 rating vs. a 2.0). NBC also ranks #1 for the season in adults 25-54, adults 18-34 (tie) and all key adult-female demos.
Weekly ratings are “live plus same day” figures from Nielsen Media Research unless otherwise noted. Season-to-date ratings are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”
Week 7 Averages
Adult 18-49 Rating, “live plus same day,” Nov. 6-12
NBC…2.1
ABC…1.4
Fox…1.3
CBS…1.0
CW…0.4
Total Viewers
NBC…8.1 million
CBS…7.6 million
ABC…6.2 million
Fox…4.0 million
CW…1.3 million
Season-to-Date Averages
Adult 18-49 Rating, “Most Current”
NBC…2.3
Fox…2.0
CBS…1.8
ABC…1.6
CW…0.6
Total Viewers
CBS…10.0 million
NBC…8.7 million
Fox…6.9 million
ABC…6.5 million
CW…1.6 million
NBC highlights for the week of Nov. 6-12:
Monday
NBC ranked #1 for the night’s among the broadcast network in 18-49 and total viewers.
“The Voice” (2.0/7 in 18-49, 9.6 million viewers overall from 8-10:01 p.m. ET) was the #1 entertainment show of the night in 18-49 by a +67% margin (2.0 vs. 1.2 for “Dancing With the Stars” and “Kevin Can Wait”) and also ranked #1 excluding sports in total viewers. “Voice” also won its two-hour time period among the Big 4 networks in adults 18-49, total viewers and every other key measure. Week to week, “The Voice” grew +5% in 18-49 (2.0 vs. 1.9) and was also up in total viewers (9.627 million vs. 9.618 million).
“Live Plus Three Day” Ratings: “Voice” increased by +18% in 18-49 (from a 1.97 rating to a 2.32) and +1.5 million viewers overall (9.6 million to 11.1 million) going from “live plus same day” Nielsens to L+3.
“Live Plus Seven Day” Ratings: Monday’s “The Voice” is growing by +27% in 18-49 rating going from L+SD to L+7 (from a 2.44 to a 3.09) and +2.3 million viewers overall (10.6 million to 12.9 million). When projected non-linear viewing is included, the L+7 18-49 rating increases to a 3.51.
Upscale: Monday’s “Voice” is delivering a solidly upscale audience, indexing at a 108 among adults 18-49 living in homes with $100K+ incomes (“most current,” including L+3).
“The Brave” (1.0/4 in 18-49, 5.2 million viewers overall from 10:01-11 p.m. ET) ranked #1 in the hour among ABC, CBS and NBC in adults 18-49 by a +25% margin (1.0 vs. 0.8 each for “Scorpion” and “Living Everyday: Luke Bryan”) also finished #1 among those networks in adults 25-54, adults 18-34 and all key adult-male demos while tying for #1 in women 18-49, women 25-54 and total viewers. “The Brave” grew +25% week to week in 18-49 (1.0 vs. 0.8) and +14% in total viewers (5.1 million vs. 4.5 million) to equal its 18-49 high since Oct. 9 (1.1). L+3: “The Brave” grew by +50% in 18-49 (1.02 to 1.53) and +2.3 million viewers overall (5.2 million to 6.7 million) going from L+SD to L+3, for the night’s biggest L+3 lift in total viewers. L+7: “The Brave” has increased by +60% in 18-49 rating going from L+SD to L+7 (from a 1.11 to a 1.78) and +3.2 million viewers overall (5.3 million to 8.5 million). With the addition of projected non-linear ratings, the L+7 figure grows to a 1.96.
Tuesday
NBC wins the night among the Big 4 in adults 18-49 and every other key demographic (including a tie in women 25-54), with a +50% margin of victory in adults 18-49 (1.8 vs. 1.2 for second-place CBS).
“The Voice” (1.9/7 in 18-49, 9.5 million viewers overall from 8-9 p.m. ET) ranked as the #2 show of the night in 18-49, behind only “This Is Us” and won its timeslot by a +27% margin over “NCIS” (1.9 vs. 1.5). “The Voice” led the time period in every other key demographic (including a tie in men 25-54), while maintaining 100% versus the comparable episode from the previous cycle in 18-49 (1.9 vs. 1.9 on April 4) and 99% in total viewers (9.474 million vs. 9.531 million). L+3: “Voice” grew by +18% in 18-49 (1.87 to 2.21) and more than +1.2 million viewers overall (9.5 million to 10.7 million) going from L+SD to L+3 Nielsens. L+7: Tuesday’s “Voice” has increased by +26% in 18-49 rating going from L+SD to L+7 (from a 2.30 to a 2.90) and +2.1 million viewers overall (10.4 million to 12.5 million). With the addition of projected non-linear ratings, the L+7 figure grows to a 3.30. Upscale: Tuesday’s “Voice” is delivering a solidly upscale audience, indexing at a 108 among adults 18-49 living in homes with $100K+ incomes.
“This Is Us” (2.5/9 in 18-49, 9.9 million viewers overall from 9-10:01 p.m. ET jumped +25% week to week in 18-49 (2.5 vs. 2.0) and +1.5 million persons or +17% in total viewers (9.9 million vs. 8.4 million). “Us” ranked as the #1 show of the night on the Big 4 networks in adults 18-49 and every other key demographic and won the hour in adults 18-49 by a +108% margin (2.5 vs. 1.2 for CBS’ “Bull”). L+3: “This Is Us” grew by +65% in 18-49 (2.55 to 4.20) and +4.6 million viewers overall (9.9 million to 14.5 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lifts of the night in 18-49 rating and total viewers. L+7: “This Is Us” is growing by +75% in 18-49 rating (from a 3.10 to a 5.44) and +6.3 million viewers overall (11.3 million to 17.6 million) going from L+SD to L+7. When projected non-linear viewing is included, the L+7 18-49 rating increases to a 6.88. Upscale: “Us” is generating a strong upscale audience, indexing at a 145 among adults 18-49 living in homes with $100K+ incomes.
“Law & Order True Crime: The Menendez Murders” (0.9/4 in 18-49, 4.1 million viewers overall from 10:01-11 p.m. ET) grew +29% week to week in 18-49 (0.9 vs. 0.7) and +16% in total viewers (4.079 million vs. 3.531 million) and ranked #1 in the timeslot among the ABC, CBS and NBC dramas in adults 18-34 and women 18-34, while tying for #1 in women 18-49.
Is currently beating “Kevin (Probably) Saves the World” in the timeslot by a +29% margin in 18-49 (0.9 vs. 0.7). L+3: “Menendez” grew by +52% in 18-49 (0.90 to 1.37) and +1.6 million viewers overall (4.1 million to 5.7 million) going from L+SD to L+3 Nielsens. L+7: “Law & Order True Crime” is increasing by +61% in 18-49 rating this season going from L+SD to L+7 (from a 1.17 to a 1.88) and +2.3 million viewers overall (4.9 million to 7.2 million). With the addition of projected non-linear ratings, the L+7 figure grows to a 2.08. Upscale: “Law & Order True Crime” is generating a solid upscale audience, indexing at a 108 among adults 18-49 living in homes with $100K+ incomes.
Wednesday
“The Blacklist” (0.9/3 in 18-49, 5.0 million viewers overall from 8-9 p.m. ET) grew +13% week to week in 18-49 (0.9 vs. 0.8) and retained 98% in total viewers (5.0 million vs. 5.2 million) to equal the show’s high in 18-49 since Oct. 11 (1.0). L+3: “Blacklist” increased by +55% in 18-49 (0.86 to 1.33) and +2.3 million viewers overall (5.0 million to 7.3 million) going from L+SD to L+3 Nielsens. L+7: “Blacklist” is growing by +75% in 18-49 rating this season going from L+SD to L+7 (0.97 to a 1.70) and +3.2 million viewers overall (5.7 million to 8.9 million). Upscale: “Blacklist” is delivering a strong upscale audience, indexing at a 128 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).
“Law & Order: Special Victims Unit” (1.1/4 in 18-49, 5.0 million viewers overall from 9-10 p.m. ET) finished within 0.1 of a rating point of the 18-49 slot lead among regular programs (excludes ABC’s “CMA Awards,” 1.1 vs. 1.2 for Fox’s “Star”). L+3: “SVU” grew +6% in 18-49 (1.06 to 1.76) and +2.3 million viewers overall (5.0 million to 7.3 million) going from L+SD to L+3 Nielsens. L+7: “SVU” has grown by +73% this season in 18-49 rating going from L+SD to L+7 (from a 1.28 to a 2.22) and +2.9 million viewers overall (5.7 million to 8.6 million). When projected non-linear viewing is included, the L+7 18-49 rating increases to a 2.71.
“Chicago P.D.” (0.9/3 in 18-49, 5.2 million viewers overall from 10-11 p.m. ET) tied “Criminal Minds” for #2 in the 10 p.m. hour among ABC, CBS and NBC in 18-49. L+3: “P.D.” grew by +93% in 18-49 (0.86 to 1.66) and more than +3.2 million viewers overall (5.2 million to 8.4 million) going from L+SD to L+3 Nielsens, for the strongesst L+3 lifts of the night in 18-49 rating and percentage, as well as total viewers. L+7: “Chicago P.D.” is increasing by +90% in 18-49 rating this season going from L+SD to L+7 (from a 1.17 to a 2.22) and +4.1 million viewers overall (6.1 million to 10.2 million). With the addition of projected non-linear ratings, the L+7 figure grows to a 2.53.
Thursday
“Thursday Night Football,” featuring the Seattle Seahawks at the Arizona Cardinals (4.0/16 in 18-49, 13.1 million viewers overall from 8:29-11:30 p.m. ET on NBC and the NFL Network) won the night in every key ratings measure.
Friday
“Blindspot” (0.7/3 in 18-49, 3.4 million viewers overall from 8-9 p.m. ET) maintained 100% week to week and also 100% of the show’s season premiere of two weeks earlier in adults 18-49 (0.7 vs. 0.7 on both Nov. 3 and Oct. 27), and retained 96% week to week in total viewers (3.4 million vs. 3.5 million). The 0.7 equaled NBC’s highest in-season 18-49 rating in the timeslot since April 7 (0.8). L+3: The previous week’s “Blindspot” increased +67% in 18-49 (0.72 to 1.20) and +1.7 million viewers overall (3.5 million to 5.2 million) going from L+SD to L+3 Nielsens. Upscale: “Blindspot” is attracting a solid upscale audience, indexing at a 110 among adults 18-49 living in homes with $100K+ incomes.
“Dateline NBC” (0.9/4 in 18-49, 1.3 in adults 25-54, 5.2 million viewers overall from 10-11 p.m. ET) ranked #2 in the two-hour timeslot among the Big 4 networks in adults 18-49, adults 25-54 and total viewers. L+3: The prior week’s “Dateline” increased by +26% in 18-49 (1.03 to 1.30) and +1.2 million viewers overall (5.5 million to 6.7 million) going from L+SD to L+3 Nielsens. L+7: Friday’s “Dateline” is growing by +34% this season in 18-49 rating (from a 0.87 to a 1.17) and +1.2 million viewers overall (5.0 million to 6.2 million) going from L+SD to L+7. Upscale: Friday’s “Dateline” is delivering a solid upscale audience, indexing at a 115 among adults 18-49 in $100K+ homes.
Sunday
NBC Sports coverage of New England Patriots-Denver Broncos “Sunday Night Football” (5.8/20 in 18-49, 17.5 million viewers overall from 8:32-11:23 p.m. ET) led NBC to the nightlong win among the Big 4 networks in adults 18-49, total viewers and all other key ratings measures and scored three-week highs for “SNF” in both 18-49 and total viewers.
‘TONIGHT SHOW’ ENCORES WIN THE LATE-NIGHT RATINGS WEEK OF NOV. 6-10 IN 18-49
Despite Encore Lead-Ins, “Seth Meyers” Equals a Five-Week High in 18-49; At 1:35 a.m., Carson Daly Matches a 25-Week High
NEW YORK — Nov. 14, 2017 — Encore telecasts of “The Tonight Show Starring Jimmy Fallon” have won the late-night ratings week of Nov. 6-10 in adults 18-49 versus “The Late Show with Stephen Colbert,” which aired originals on five of five nights, and “Jimmy Kimmy Live,” which ran first-runs on four of five nights.
For the week, “Tonight” rebroadcasts averaged a 0.53 rating in adults 18-49 versus a 0.48 for the Colbert originals and a 0.49 for Kimmel’s week of mostly originals.
At 12:35 a.m. ET, “Late Night with Seth Meyers” finished the week #1 in the timeslot versus CBS’ “The Late Late Show with James Corden” in all key demographics -- adults, men and women 18-34, 18-49 and 25-54
Despite encore lead-ins for the week, Meyers averaged a 0.35 rating in adults 18-49, matching his highest in five weeks, since “Late Night” scored a 0.36 for the week of Oct. 2-6.
At 1:35 a.m. ET, “Last Call with Carson Daly” followed up with a 0.23 rating in adults 18-49, equaling Daly’s highest weekly average in 25 weeks, since earning a 0.24 for the week of May 15-19.
LATE-NIGHT WEEKLY AVERAGES
(According to in-home viewing figures from Nielsen Media Research for the week of Oct. 30-Nov. 3. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
ADULTS 18-49
(According to in-home viewing figures from Nielsen Media Research for the week of Oct. 30-Nov. 3. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.53 rating, 3 share (R)
CBS “Late Show,” 0.48/3
ABC “Kimmel,” 0.49/3 *
NBC “Tonight” 0.53 rating, 3 share (R)
CBS “Late Show,” 0.48/3
ABC “Kimmel,” 0.49/3 *
12:35-1:05 a.m. ET
ABC “Nightline,” 0.33/3 *
ABC “Nightline,” 0.33/3 *
12:35-1:35 a.m. ET
NBC “Late Night,” 0.35/3 *
CBS “Late Late Show,” 0.27/2 *
NBC “Late Night,” 0.35/3 *
CBS “Late Late Show,” 0.27/2 *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.23/2 *
NBC “Last Call,” 0.23/2 *
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.010 million viewers (R)
CBS “Late Show,” 3.250 million viewers
ABC “Kimmel,” 2.257 million viewers *
NBC “Tonight,” 2.010 million viewers (R)
CBS “Late Show,” 3.250 million viewers
ABC “Kimmel,” 2.257 million viewers *
12:35-1:05 a.m. ET
ABC “Nightline,” 1.474 million viewers *
ABC “Nightline,” 1.474 million viewers *
12:35-1:35 a.m. ET
NBC “Late Night,” 1.325 million viewers *
CBS “The Late Late Show,” 1.372 million viewers *
NBC “Late Night,” 1.325 million viewers *
CBS “The Late Late Show,” 1.372 million viewers *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.787 million viewers *
NBC “Last Call,” 0.787 million viewers *
* Tuesday’s ABC programs were retitled and excluded from these averages. Friday’s “Kimmel,” “Late Night,” “Late Late Show” and “Last Call” were encores.
SEASON AVERAGES
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.65 rating, 4 share
CBS “Late Show,” 0.57/4
ABC “Kimmel,” 0.49/3
NBC “Tonight” 0.65 rating, 4 share
CBS “Late Show,” 0.57/4
ABC “Kimmel,” 0.49/3
12:35-1:05 a.m. ET
ABC “Nightline,” 0.31/2
ABC “Nightline,” 0.31/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.37/3
CBS “The Late Late Show,” 0.29/2
NBC “Late Night,” 0.37/3
CBS “The Late Late Show,” 0.29/2
1:35-2:05 a.m. ET
NBC “Last Call,” 0.23/2
NBC “Last Call,” 0.23/2
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.635 million viewers
CBS “Late Show,” 3.485 million viewers
ABC “Kimmel,” 2.417 million viewers
NBC “Tonight,” 2.635 million viewers
CBS “Late Show,” 3.485 million viewers
ABC “Kimmel,” 2.417 million viewers
12:35-1:05 a.m. ET
ABC “Nightline,” 1.469 million viewers
ABC “Nightline,” 1.469 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.459 million viewers
CBS “The Late Late Show,” 1.387 million viewers
NBC “Late Night,” 1.459 million viewers
CBS “The Late Late Show,” 1.387 million viewers
1:35-2:05 a.m. ET
NBC “Last Call,” 0.781 million viewers
NBC “Last Call,” 0.781 million viewers
SELECTED CABLE RESULTS, WEEK OF NOV. 6-10
NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.24
TBS, 11 p.m.-midnight, “Conan,” 0.24
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.58
Adult Swim, 12:30-1:30 a.m. ET, 0.42
Adult Swim, 12:30-1:30 a.m. ET, 0.42
Each adult 18-49 rating point equals 1.28 million viewers.
TOTAL VIEWERS
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.803 million
TBS, 11 p.m.-midnight, “Conan,” 0.528 million
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.159 million
Adult Swim, 12:30-1:30 a.m. ET, 0.862 million
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.159 million
Adult Swim, 12:30-1:30 a.m. ET, 0.862 million
TODAY’ IS #1 OUTRIGHT 2 DAYS & WINS WEEK IN DEMO
TODAY Is #1 In Total Viewers Wednesday and Friday, Its 3rd Multiple-Day Weekly Win This Season
TODAY Posts Its Highest Total Viewer Delivery In More Than Two Months
TODAY Is #1 in the Key Demo for 98 Straight Weeks, Its Best Streak in More Than 5 Years
TODAY Narrows the Total Viewer Gap with GMA By a 17% Year to Year, Posting Its Closest STD Margin in 6 Years
Megyn Kelly TODAY and TODAY with Kathie Lee and Hoda Post 3rd Straight Week of Growth
NEW YORK – November 14, 2017 - - TODAY was the number-one morning show outright last Wednesday and Friday, placing first in total viewers and all demos. TODAY has now finished first across-the-board on multiple days for the third week this season. For the week, TODAY posted its highest total viewership in more than two months (since week of 9/4/2017). TODAY was also the number-one morning show in the key demo A25-54, marking 98 straight weeks in the top spot (114 of the last 115 weeks), its best streak in more than five years. Compared to the same week last year, TODAY closed the total viewer gap versus GMA by 17%, and is posting its best season-to-date total viewer margin vs. “Good Morning America” since 2011.
Additionally, for the third consecutive week, Megyn Kelly TODAY at 9 a.m. and TODAY with Kathie Lee and Hoda at 10 a.m. posted week-to-week growth among A25-54 and A18-49. Megyn Kelly TODAY was also up in total viewers versus the previous week, and on Friday, delivered its second-best total viewer delivery and third-best demo delivery since its launch.
TODAY HIGHLIGHTS:
| Net | HH Rtg | HH Shr | P2+ Imps | P18-49 Rtg | P18-49 Imps | P25-54 Rtg | P25-54 Imps |
| TODAY | 3.09 | 12 | 4,349 | 0.89 | 1,150 | 1.24 | 1,494 |
| CBS THIS MORNING | 2.75 | 10 | 3,814 | 0.56 | 724 | 0.83 | 1,006 |
| GOOD MORNING AMERICA | 3.25 | 12 | 4,511 | 0.74 | 959 | 1.16 |
1,394
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TODAY averaged 1.494 million A25-54 viewers, leading GMA by +100,000 (+7%) and CBS This Morning by +488,000 (+49%)
- TODAY has ranked #1 among A25-54 viewers for 98 consecutive weeks (best streak in over five years) and 114 of the last 115 weeks
- TODAY delivered a 1.24 A25-54 rating, +0.08 points ahead of GMA and +0.41 points more than CBS
TODAY averaged 1.150 million A18-49 viewers, +191,000 (+20%) more than GMA and +426,000 (+59%) higher than CBS
- TODAY’s 0.89 A18-49 rating led GMA by +0.15 points and CBS by +0.33 points
TODAY averaged 4.349 million total viewers, leading CBS This Morning by +535,000 (+14%)
- TODAY added +165,000 viewers (+4%) week-over-week and posted its highest total viewership in nine weeks (since week of 9/4/2017)
TODAY finished #1 across-the-board on Wednesday and Friday
- TODAY and GMA tied in P2+ on Wednesday, while TODAY took Friday by +57,000 viewers
- TODAY has finished #1 across-the-board on multiple days for the third week this season
SEASON-TO-DATE
TODAY ranks #1 among A25-54 viewers
- Leads GMA by +112,000 and CBS by +546,000
TODAY ranks #1 among A18-49 viewers
- Leads GMA by +173,000 and CBS by +449,000
TODAY ranks #2 among total viewers
- Trails GMA by -135,000, 17% narrower than YAGO (-163,000); best STD P2+ margin vs. GMA since 2011.
- Leads CBS by +600,000
TODAY DIGITAL HIGHLIGHTS:
TODAY reached more consumers than GMA on Yahoo with over 35.5 million unique visitors turning to TODAY.com in September for exclusive interviews and the latest lifestyle, parenting and entertainment news, according to recent data from comScore. For 45 consecutive months (54 out of the last 55), TODAY.com has reached more mobile consumers than GMA on Yahoo. TODAY.com has gone from parity in mobile unique visitors in September 2013 to delivering more than 3x GMA on Yahoo’s mobile visitor number in September 2017.
TODAY reached more consumers than GMA on Yahoo with over 35.5 million unique visitors turning to TODAY.com in September for exclusive interviews and the latest lifestyle, parenting and entertainment news, according to recent data from comScore. For 45 consecutive months (54 out of the last 55), TODAY.com has reached more mobile consumers than GMA on Yahoo. TODAY.com has gone from parity in mobile unique visitors in September 2013 to delivering more than 3x GMA on Yahoo’s mobile visitor number in September 2017.
“NBC NIGHTLY NEWS WITH LESTER HOLT” IS #1 FOR 73 STRAIGHT WEEKS
Leads as #1 Most-Watched Among A18-49 Viewers for 118 of Last 119 Weeks
Grows Week-Over-Week in Both Total Viewers and in Key Demo
NOVEMBER 14, 2017 – “NBC Nightly News with Lester Holt” won the key demo for the week of November 6, marking its 73 straight week as the #1 most-watched evening broadcast, according to Nielsen Research Data.
On Monday, November 6, Lester Holt anchored the broadcast from the scene of the church shooting in Sutherland Springs, Texas, travelling overnight from South Korea where he was on the ground to cover President Trump’s first visit to Asia. A Veterans Day installment of “Those Who Serve” aired last week, highlighting the Tennessee-based foundation A Soldier’s Child, which supports the children of fallen service men and women.
The broadcast continues its winning streak in the key demo, averaging 1.9 million A25-54 viewers and beating “ABC World News Tonight” by +8,000 viewers (+.4%) and “CBS Evening News” by +504,000 viewers (+36%). Nightly News grew week over week in its key demo audience.
For 118 of the past 119 weeks, Nightly News is the most-watched among A18-49 viewers, averaging 1.4 million and topping ABC by +109,000 viewers (+9%) and CBS by +437,000 viewers (+47%).
8.6 million total viewers tuned in to Nightly News for the week of November 6. Nightly News bested “CBS Evening News” by +1.9 million total viewers (+28%) and grew its week-over-week total audience advantage.
Nightly News continues as the #1 most-watched evening newscast season-to-date in the key demo, delivering its largest demo lead over CBS in four seasons.
The broadcast also continues to dominate the competition on social media with more followers on Facebook and a nearly threefold advantage in Twitter engagement compared to “CBS Evening News.”
For the week of November 6, Nightly News was rated for four nights (Nov. 6, Nov. 7, Nov. 8 and Nov. 10) due to Thursday Night Football.
# # #
Weekly Highlights:
- Nightly News averaged 1.9 million A25-54 viewers, outperforming ABC by +8,000 viewers (+0.4%) and CBS by +504,000 (+36%).
- Nightly News has ranked #1 in A25-54 for 73 consecutive weeks.
- Nightly News averaged 1.4 million A18-49 viewers, topping ABC by +109,000 (+9%) and CBS by +437,000 (+47%).
- Among A18-49 viewers, Nightly News has won 118 of the last 119 weeks.
- Nightly News averaged 8.6 million total viewers, besting CBS by + 1.9 million (+28%).
Season Highlights:
- Nightly is the #1 evening newscast this season in A25-54 and A18-49
- Nightly News holds its largest A25-54 demo advantage over CBS in four seasons.
Week of November 6 – November 10, 2017:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 8.585 | 1.58 | 1.910 | 1.06 | 1.368 |
| CBS | 6.692 | 1.16 | 1.406 | 0.72 | 0.931 |
| ABC | 9.172 | 1.58 | 1.902 | 0.98 | 1.259 |
# # #
ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
NBC Nightly News with Lester Holt is the most-watched evening newscast in America, providing the very latest on the day’s top stories and going beyond the headlines to add context and analysis to the most pressing issues of our times. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Sam Singal is the executive producer.
ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
NBC Nightly News with Lester Holt is the most-watched evening newscast in America, providing the very latest on the day’s top stories and going beyond the headlines to add context and analysis to the most pressing issues of our times. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Sam Singal is the executive producer.
“NBC NIGHTLY NEWS WITH LESTER HOLT” IS #1 FOR 72 STRAIGHT WEEKS
Ranks #1 in A18-49 for 117 of Last 118 Weeks
Holt Anchored Broadcast From Texas on Monday Following Church Shooting
Last Week, Holt Exclusively Interviewed Tim Cook on Privacy and the iPhone X
NEW YORK (November 7, 2017) – “NBC Nightly News with Lester Holt” won the key demo for the week of October 30, marking its 72nd straight week as the #1 most-watched evening broadcast, according to Nielsen Research Data.
This past weekend, Holt flew to South Korea to report on President Trump’s first trip to Asia, marking his second trip to the region this year. Holt interviewed the South Korean Foreign Minister while on the ground before returning to the U.S. to anchor “NBC Nightly News” from the scene of Sunday’s church shooting in Sutherland Springs, Texas. Last week, Holt sat down with Apple CEO Tim Cook for an exclusive in-depth interview during which Cook noted that he feels the danger with social media tools is that they can “manipulate people.”
The broadcast continues its winning streak in the key demo, averaging 1.8 million A25-54 viewers, beating “ABC World News Tonight” by + 94,000 viewers (+5%) and “CBS Evening News” by +512,000 viewers (+39%).
For 117 of the past 118 weeks, Nightly News was also the most-watched among A18-49 viewers, averaging 1.3 million and topping ABC by +83,000 viewers (+7%) and CBS by +421,000 viewers (+49%).
8.1 million total viewers tuned in to Nightly News for the week of October 30. Nightly News bested “CBS Evening News” by +1.7 million total viewers (+26%) and grew its year-over-year total audience advantage.
Nightly News continues as the #1 most-watched evening newscast season-to-date in the key demo, delivering its largest demo lead over CBS in four seasons.
The broadcast also continues to dominate the competition on social media with more followers on Facebook and a nearly threefold advantage in Twitter engagement compared to “CBS Evening News.”
# # #
Weekly Highlights:
- Nightly News averaged 1.8 million A25-54 viewers, outperforming ABC by +94,000 viewers (+5%) and CBS by +512,000 (+39%).
- Nightly News has ranked #1 in A25-54 for 72 consecutive weeks.
- Nightly News averaged 1.3 million A18-49 viewers, topping ABC by + 83,000 (+7%) and CBS by +421,000 (+49%).
- Among A18-49 viewers, Nightly News has won 117 of the last 118 weeks.
- Nightly News averaged 8.1 million total viewers, besting CBS by + 1.7 million (+26%).
Season Highlights:
- Nightly is the #1 evening newscast this season in A25-54 and A18-49
- Nightly News holds its largest A25-54 demo advantage over CBS in four seasons.
Week of October 30 – November 3, 2017:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 8.080 | 1.53 | 1.841 | 1.00 | 1.288 |
| CBS | 6.419 | 1.10 | 1.329 | 0.67 | 0.867 |
| ABC | 8.559 | 1.45 | 1.747 | 0.93 | 1.205 |
# # #
ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
NBC Nightly News with Lester Holt is the most-watched evening newscast in America, providing the very latest on the day’s top stories and going beyond the headlines to add context and analysis to the most pressing issues of our times. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Sam Singal is the executive producer.
ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
NBC Nightly News with Lester Holt is the most-watched evening newscast in America, providing the very latest on the day’s top stories and going beyond the headlines to add context and analysis to the most pressing issues of our times. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Sam Singal is the executive producer.
‘TODAY’ WINS BIG ON HALLOWEEN
TODAY Tops GMA on Halloween by 274k in Total Viewers, Best Single-Day Win in More Than a Month
TODAY Posts Narrowest Weekly Total Viewer Gap with GMA In Two Months
TODAY Is #1 in the Key Demo for 97 Straight Weeks, Its Best Streak in More Than 5 Years
TODAY Narrows the Total Viewer Gap with GMA By a Giant 88% Year to Year
Megyn Kelly TODAY and TODAY with Kathie Lee and Hoda Post 2nd Straight Week of Growth
NEW YORK – November 7, 2017 - - TODAY was the number-one morning show outright on Halloween, topping ABC’s “Good Morning America” in total viewers (by 274k) and all demos. For the week, TODAY posted its highest total viewership and closest margin to GMA (just 22k) in eight weeks, since the week of 9/4/2017. TODAY was also the number-one morning show in the key demo A25-54, marking 97 straight weeks in the top spot (113 of the last 114 weeks), its best streak in more than five years. Compared to the same week last year, TODAY closed the total viewer gap versus GMA by a huge 88%.
Additionally, for the second consecutive week, Megyn Kelly TODAY at 9 a.m. and TODAY with Kathie Lee and Hoda at 10 a.m. continued to post week-to-week growth across all demos. Megyn Kelly TODAY was up 3% in A25-54 and up 2% in A18-49, and TODAY with Kathie Lee and Hoda was up 3% in total viewers, 7% n A25-54, and 6% in A18-49 versus the prior week.
TODAY HIGHLIGHTS:
| Net | HH Rtg | HH Shr | P2+ Imps | P18-49 Rtg | P18-49 Imps | P25-54 Rtg | P25-54 Imps |
| TODAY | 2.97 | 12 | 4,184 | 0.92 | 1,184 | 1.29 | 1,555 |
| CBS THIS MORNING | 2.55 | 10 | 3,515 | 0.52 | 666 | 0.78 | 938 |
| GOOD MORNING AMERICA | 3.05 | 13 | 4,206 | 0.73 | 940 | 1.11 | 1,341 |
TODAY averaged 1.555 million A25-54 viewers, leading GMA by +214,000 (+16%) and CBS This Morning by +617,000 (+66%)
- TODAY has ranked #1 among A25-54 viewers for 97 consecutive weeks (best streak in over five years) and 113 of the last 114 weeks
- TODAY posted its highest A25-54 viewership in eight weeks and saw multi-week highs in its advantages over both GMA (since week of 6/12/2017) and CBS (since week of 9/18/2017)
- Week-over-week, TODAY’s demo increased by +91,000 (+6%) while more than doubling its lead over GMA (+214,000 vs. +93,000 prior week, a 130% increase)
- TODAY delivered a 1.29 A25-54 rating, +0.18 points ahead of GMA and +0.51 points more than CBS
TODAY averaged 1.184 million A18-49 viewers, +244,000 (+26%) more than GMA and +518,000 (+78%) higher than CBS
- This was TODAY’s best A18-49 average in seven weeks. Week-over-week, TODAY saw the biggest A18-49 gain among the morning shows (+5%, or +61,000).
- TODAY topped GMA by its widest A18-49 margin in over seven months (since the week of 3/13/2017).
- TODAY widened its A18-49 lead over GMA both week-over-week (by 36%) and versus the same week last season (by 21%)
- TODAY’s 0.92 A18-49 rating led GMA by +0.19 points and CBS by +0.40 points
TODAY averaged 4.184 million total viewers, leading CBS This Morning by +669,000 (+19%)
- TODAY posted its highest total viewership and closest margin to GMA (just -22,000) in eight weeks (week of 9/4/2017)
- TODAY’s total viewer gap vs. GMA was 89% closer than prior week and 88% narrower compared to the same week last season
TODAY finished #1 across-the-board on Halloween Tuesday
- Posted its biggest single-day margins over GMA in total viewers since 9/8/2017, among A25-54 viewers since 9/18/2017, and among A18-49 viewers since 10/9/2017
SEASON-TO-DATE
TODAY ranks #1 among A25-54 viewers
- Leads GMA by +114,000 and CBS by +556,000 (both lower than YAGO)
TODAY ranks #1 among A18-49 viewers
- Leads GMA by +171,000 and CBS by +454,000 (both lower than YAGO)
TODAY ranks #2 among total viewers
- Trails GMA by -131,000, 18% narrower than YAGO (-159,000); best STD P2+ margin vs. GMA since 2011
TODAY DIGITAL HIGHLIGHTS:
TODAY reached more consumers than GMA on Yahoo with over 35.5 million unique visitors turning to TODAY.com in September for exclusive interviews and the latest lifestyle, parenting and entertainment news, according to recent data from comScore. For 45 consecutive months (54 out of the last 55), TODAY.com has reached more mobile consumers than GMA on Yahoo. TODAY.com has gone from parity in mobile unique visitors in September 2013 to delivering more than 3x GMA on Yahoo’s mobile visitor number in September 2017.
TODAY reached more consumers than GMA on Yahoo with over 35.5 million unique visitors turning to TODAY.com in September for exclusive interviews and the latest lifestyle, parenting and entertainment news, according to recent data from comScore. For 45 consecutive months (54 out of the last 55), TODAY.com has reached more mobile consumers than GMA on Yahoo. TODAY.com has gone from parity in mobile unique visitors in September 2013 to delivering more than 3x GMA on Yahoo’s mobile visitor number in September 2017.
‘THIS IS US,’ ‘THE VOICE’ & ‘WILL & GRACE’ GENERATE TOP 10 RATINGS AMONG ENTERTAINMENT SHOWS FOR THE WEEK OF OCT. 30-NOV. 5
NBC Finishes #2 for the Week in Adults 18-49 and All Other Key Demos Among the Big 4 Behind Only World Series-Boosted Fox
NBC Ranks #1 Season to Date in Adults 18-49
"Voice" Ties As Monday’s #1 Entertainment Telecast in 18-49
NBC Is Tuesday’s #1 Non-Sports Network in 18-49; "This Is Us" Is the #1 Entertainment Show by a +67% Margin, Beats the Slot's #2-3 Non-Sports Shows Combined
L+3: “This Is Us” Grows by a Series-High +88% Going from L+SD to L+3 in 18-49 and a Season-High +4.9 Million Viewers
Thursday’s "Will & Grace" Wins the 9 p.m. Half-Hour Among the Broadcast Nets in 18-49, Grows +45% Vs. NBC’s Timeslot Average Last Season, +60% Vs. This Week’s Lead-In
Friday’s "Dateline" Is #1 for the Night in 18-49, Matches Its High Since April; "Blindspot" Maintains 100% of the Prior Week’s Season Premiere; NBC Ties for the Nightlong Win
L+3: The Prior Week’s “Blindspot” Captured the Night’s #1 Biggest Lift in 18-49 Rating
“Sunday Night Football” Wins the Night for NBC in Every Key Measure
UNIVERSAL CITY, Calif. — Nov. 7, 2017 — NBC has finished #2 for the primetime ratings week of Oct. 30-Nov. 5 among adults 18-49, behind only World Series-boosted Fox, according to “live plus same day” ratings from Nielsen Media Research. NBC also ranked #2 in all other key demographics (including a tie in women 25-54).
Among entertainment programs on ABC, CBS, NBC and Fox, Tuesday’s “This Is Us,” Monday’s “The Voice” and Thursday’s “Will & Grace” all ranked in the top 10 for the week, with “This Is Us” #4, “The Voice” tied for #5 and “Will & Grace” tied for #8.
Counting sports telecasts, NBC’s Raiders-Dolphins “Sunday Night Football” ranked #3 among all Big 4 primetime telecasts for the week, behind only Fox’s coverage of the final two World Series games.
Season to date, NBC is running #1 among ABC, CBS, NBC and Fox in adults 18-49, despite Fox’s boost of seven high-rated World Series games, and also ranks #1 in adults 25-54 and all key adult-female demos.
Counting entertainment programming only, NBC leads the season in adults 18-49, and also ranks #1 or tied for #1 among the Big 4 in adults 25-54, adults 18-34 and all key adult-female demos.
Weekly ratings are “live plus same day” figures from Nielsen Media Research unless otherwise noted. Season-to-date ratings are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”
Week 6 Averages
Adult 18-49 Rating, “live plus same day,” Oct. 30-Nov. 5
Fox…2.7
NBC…1.5
CBS…1.4
ABC…1.0
CW…0.4
Total Viewers
Fox…9.6 million
CBS…8.2 million
NBC…6.3 million
ABC…4.5 million
CW…1.3 million
Season-to-Date Averages
Adult 18-49 Rating, “Most Current”
NBC…2.2
Fox…2.1
CBS…1.9
ABC…1.5
CW…0.5
Total Viewers
CBS…10.1 million
NBC…8.4 million
Fox…7.2 million
ABC…6.3 million
CW…1.6 million
NBC highlights for the week of Oct. 30-Nov. 5:
Monday
“The Voice” (1.9/7 in 18-49, 9.6 million viewers overall from 8-10:01 p.m. ET) tied as the #1 entertainment telecast of the night in 18-49, finishing #1 in its two-hour time period among the Big 4 networks in adults 18-49 and every other key measure. “The Voice” topped “Dancing With the Stars” head to head by +36% in 18-49 (1.9 vs. 1.4).
“Live Plus Three Day” Ratings: “Voice” increased by +22% in 18-49 (from a 1.90 rating to a 2.32) and +1.5 million viewers overall (9.6 million to 11.1 million) going from “live plus same day” Nielsens to L+3.
“Live Plus Seven Day” Ratings: Monday’s “The Voice” is growing by +28% in 18-49 rating going from L+SD to L+7 (from a 2.50 to a 3.19) and more than +2.3 million viewers overall (10.7 million to 13.1 million). When projected non-linear viewing is included, the L+7 18-49 rating increases to a 3.61.
Upscale: Monday’s “Voice” is delivering a solidly upscale audience, indexing at a 108 among adults 18-49 living in homes with $100K+ incomes (“most current,” including L+3).
“The Brave” (0.8/3 in 18-49, 4.5 million viewers overall from 10:01-11 p.m. ET) finished #2 in the hour among the ABC, CBS and NBC dramas, ahead of CBS’ “Scorpion” in adults 18-49 and tied or beat “Scorpion” in every other key demographic. L+3: “The Brave” grew by a best-yet +59% in 18-49 (0.81 to 1.29) and +2.2 million viewers overall (4.5 million to 6.7 million) going from L+SD to L+3. L+7: “The Brave” has increased by +62% in 18-49 rating going from L+SD to L+7 (from a 1.13 to a 1.83) and more than +3.2 million viewers overall (5.3 million to 8.6 million). With the addition of projected non-linear ratings, the L+7 figure grows to a 2.02.
Tuesday
NBC ranked as the #1 non-sports network of the night in adults 18-49.
An encore recap of “The Voice” (1.0/4 in 18-49, 6.2 million viewers overall from 8-9 p.m. ET) ranked #2 among non-sports shows in the slot on the Big 4 in total viewers.
“This Is Us” (2.0/7 in 18-49, 8.4 million viewers overall from 9-10:01 p.m. ET) finished as the #1 entertainment show of the night in adults 18-49, beating the #2 non-sports show of the night by a +67% margin (2.0 vs. 1.2 for “NCIS” at 8 p.m.) and topping the 9-10 p.m. timeslot’s #2-#3 non-sports competition combined (2.0 vs. 1.0 for “Bull” and 0.8 for ABC’s comedies). L+3: “This Is Us” grew by a series-record +88% in 18-49 (2.03 to 3.82) and a season-high +4.9 million viewers overall (8.4 million to 13.3 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lifts of the night in 18-49 rating and percentage, as well as total viewers. L+7: “This Is Us” is growing by +74% in 18-49 rating (from a 3.19 to a 5.55) and +6.4 million viewers overall (11.4 million to 17.8 million) going from L+SD to L+7. When projected non-linear viewing is included, the L+7 18-49 rating increases to a 7.01. Upscale: “Us” is generating a strong upscale audience, indexing at a 145 among adults 18-49 living in homes with $100K+ incomes.
“Law & Order True Crime: The Menendez Murders” (0.7/3 in 18-49, 3.5 million viewers overall from 10:01-11 p.m. ET) tied as the #1 non-sports show in the slot among the ABC, CBS and NBC dramas in adults 18-34 and was #1 outright among those shows in women 18-34. L+3: “Menendez” grew by a best-yet +64% in 18-49 (0.72 to 1.18) and +1.5 million viewers overall (3.5 million to 5.0 million) going from L+SD to L+3 Nielsens. L+7: “Law & Order True Crime” is increasing by +62% in 18-49 rating this season going from L+SD to L+7 (from a 1.21 to a 1.96) and +2.4 million viewers overall (5.0 million to 7.4 million). With the addition of projected non-linear ratings, the L+7 figure grows to a 2.18. Upscale: “Law & Order True Crime” is generating a solid upscale audience, indexing at a 108 among adults 18-49 living in homes with $100K+ incomes.
Wednesday
“The Blacklist” (0.8/3 in 18-49, 5.2 million viewers overall from 8-9 p.m. ET) retained 100% week to week in 18-49 (0.8 vs. 0.8) and 99% in total viewers (5.156 million vs. 5.231 million), despite competition this week from Game 7 of the World Series. L+3: “Blacklist” increased by +50% in 18-49 (0.84 to 1.28) and +2.1 million viewers overall (5.2 million to 7.3 million) going from L+SD to L+3 Nielsens. L+7: “Blacklist” is growing by +73% in 18-49 rating this season going from L+SD to L+7 (1.01 to a 1.75) and +3.2 million viewers overall (5.9 million to 9.1 million). Upscale: “Blacklist” is delivering a strong upscale audience, indexing at a 129 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).
An encore telecast of “Law & Order: Special Victims Unit” (0.7/2 in 18-49, 3.8 million viewers overall from 9-10 p.m. ET) grew +12% above its year-ago rebroadcast in total viewers (3.8 million vs. 3.4 million on Nov. 2, 2016).
A rebroadcast of “Chicago P.D.” (0.7/2 in 18-49, 4.1 million viewers overall from 10-11 p.m. ET) jumped +27% versus its year-ago encore in total viewers (4.1 million vs. 3.2 million on Nov. 2, 2016) and maintains 100% in 18-49 (0.7 vs. 0.7). “P.D.” tied for #1 in the 10 p.m. hour among the ABC-CBS-NBC dramas in adults 18-49 and was #1 outright among those dramas in total viewers.
Thursday
“Superstore” (1.0/4 in 18-49, 3.5 million viewers overall from 8-8:30 p.m. ET) was up +11% versus where the show concluded last season over its final four episodes in 18-49 (1.0 vs. 0.9 from April 6 through May 4) and +19% in total viewers (3.5 million vs. 3.0 million). L+3: “Superstore” increased by +41% in 18-49 (1.00 to 1.41) and +889,000 viewers overall (3.5 million to 4.4 million) going from L+SD to L+3 Nielsens. L+7: “Superstore” is growing by +47% in 18-49 rating going from L+SD to L+7 (from a 1.19 to a 1.75) and +1.2 million viewers overall (4.4 million to 5.6 million). When projected non-linear viewing is included, the L+7 18-49 rating increases to a 2.33. Upscale: “Superstore” is delivering a strong upscale audience, indexing at a 115 among adults 18-49 in $100K+ homes.
“The Good Place” (1.0/4 in 18-49, 3.1 million viewers overall from 8:30-9 p.m. ET) retained 100% of its lead-in in adults 18-49 and adults 25-54 (1.2 vs. 1.2) and built in adults 18-34 (0.6 vs. 0.5). L+3: “Good Place” grew +54% in 18-49 (0.97 to 1.49) and more than +1.2 million viewers overall (3.1 million to 4.3 million) going from L+SD to L+3 Nielsens. L+7: “The Good Place” is increasing by +67% in 18-49 rating going from L+SD to L+7 so far this season (from a 1.26 to a 2.10) and +2.0 million viewers overall (4.6 million to 6.6 million). With the addition of projected non-linear ratings, the L+7 figure grows to a 2.71. Upscale: “Good Place” is generating a strong upscale audience, indexing at a 132 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).
“Will & Grace” (1.6/6 in 18-49, 5.7 million viewers overall from 9-9:31 p.m. ET) won the timeslot among the broadcast networks in adults 18-49, topping CBS’ season premiere of “Mom” by +14% (1.6 vs. 1.4) and ABC’s “Scandal” in the half-hour by a +45% margin (1.6 vs. 1.1. “Will & Grace” was up +45% versus NBC’s non-sports average in the timeslot last season in 18-49 (1.6 vs. 1.1) and up +60% versus this week’s lead-in (1.6 vs. 1.0). L+3: “Will & Grace” increased by +68% in 18-49 (1.58 to 2.65) and more than +2.7 million viewers overall (5.7 million to 8.5 million) going from L+SD to L+3 Nielsens. L+7: “Will & Grace” has grown by +81% in 18-49 rating this past season going from L+SD to L+7 (2.11 to a 3.82) and +4.4 million viewers overall (7.7 million to 12.1 million). With the addition of projected non-linear ratings, the L+7 average increases to a 4.45. Upscale: “Will & Grace” is delivering a strong upscale audience, indexing at a 136 among adults 18-49 living in homes with $100K+ incomes.
“Great News” (0.7/3 in 18-49, 2.6 million viewers overall from 9:31-10 p.m. ET) retained 100% of what the show was averaging at the close of last season in 18-49 (0.7 vs. 0.7 for its last four episodes of Season 1 on May 16 and 23). L+3: “Great News” increased by +22% in 18-49 (0.69 to 0.84) and +438,000 viewers overall (2.6 million to 3.0 million) going from L+SD to L+3 ratings. L+7: “Great News” has increased by +19% in 18-49 rating going from L+SD to L+7 (1.04 to a 1.24) and +641,000 viewers overall (4.2 million to 4.9 million). When projected non-linear viewing is included, the L+7 18-49 rating grows to a 1.32. Upscale: “Great News” is generating a strong upscale audience, indexing at a 129 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).
“Chicago Fire” (1.0/4 in 18-49, 5.9 million viewers overall from 10-11 p.m. ET) ranked #2 in the timeslot among the ABC, CBS and NBC dramas in 18-49 and total viewers, tied for #1 in adults 18-34 and women 18-34 and ranked #1 outright among those shows in women 18-49. “Fire” was up +11% versus NBC’s non-sports average in the timeslot last season in 18-49 (1.0 vs. 0.9, L+SD) and +22% in total viewers (5.878 million vs. 4.8 million). L+3: “Fire” grew by +80% in 18-49 (1.03 to 1.85) and more than +3.3 million viewers overall (5.9 million to 9.2 million) going from L+SD to L+3. L+7: “Chicago Fire” is increasing by +87% in 18-49 rating (from a 1.22 to a 2.28) and more than +4.0 million viewers overall (6.5 million to 10.5 million) going from L+SD to L+7. With the addition of projected non-linear ratings, the L+7 figure increases to a 2.59.
Friday
NBC tied for the nightlong win in adults 18-49.
“Blindspot” (0.7/3 in 18-49, 3.5 million viewers overall from 8-9 p.m. ET) maintained 100% of the previous week’s season-premiere rating in adults 18-49 (0.7 vs. 0.7) and ranked #2 in this week’s timeslot among the Big 4 networks in total viewers. The 0.7 equals NBC’s highest in-season 18-49 rating in the timeslot since April 7 (0.8). L+3: The previous week’s “Blindspot” increased +65% in 18-49 (0.74 to 1.22) and more than +1.7 million viewers overall (4.1 million to 5.9 million) going from L+SD to L+3 Nielsens. The 18-49 gain of +0.48 of a rating point was the biggest L+3 lift on the Big 4 networks that night.
“Dateline NBC” (1.0/5 in 18-49, 1.5 in adults 25-54, 5.5 million viewers overall from 10-11 p.m. ET) ranked as the #1 show of the night in adults 18-49 on the Big 4 networks and tied for #1 in adults 25-54, equaling the show’s highest 18-49 rating since April 21 (1.1) and matching its 25-54 high since Dec. 2, 2016 (1.7). Week to week, “Dateline” grew +11% in 18-49 (1.0 vs. 0.9), +25% in 25-54 (1.5 vs. 1.2) and +11% in total viewers (5.5 million vs. 5.0 million).L+3: The prior week’s “Dateline” increased by +28% in 18-49 (0.87 to 1.11) and +1.0 million viewers overall (5.0 million to 6.0 million) going from L+SD to L+3 Nielsens. L+7: Friday’s “Dateline” is growing by +34% this season in 18-49 rating (from a 0.87 to a 1.17) and +1.2 million viewers overall (5.0 million to 6.2 million) going from L+SD to L+7. Upscale: Friday’s “Dateline” is delivering a solid upscale audience, indexing at a 115 among adults 18-49 in $100K+ homes.
Saturday
NBC Sports’ live coverage of "The 2017 Breeders’ Cup” averaged a 0.3/1 in 18-49 and 2.0 million viewers overall from 8-9 p.m. ET.
"Dateline Saturday Night Mystery” (0.5/2 in 18-49, 0.6 in 25-54, 2.8 million viewers overall from 9:03-10 p.m. ET) grew from its first half-hour to its second by +30% in total viewers (2.4 million to 3.2 million). L+7: “Dateline Mystery” is increasing by +20% this season in 18-49 rating (from a 0.50 to a 0.60) and 391,000 viewers overall (2.8 million to 3.2 million) going from L+SD to L+7. Upscale: “Dateline Mystery” is generating a solid upscale audience, indexing at a 117 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes)
“SNL Vintage” (0.6/3 in 18-49, 2.9 million viewers overall from 10-11 p.m. ET, with an encore of a Nov. 22, 2014 telecast of “Saturday Night Live” hosted by Cameron Diaz and featuring musical guest Mark Ronson and Bruno Mars) generated the top total-viewer result for an “SNL” rebroadcast in this slot since April 8 (3.0 million).
Sunday
NBC Sports coverage of Oakland Raiders-Miami Dolphins “Sunday Night Football” (4.9/17 in 18-49, 14.4 million viewers overall from 8:31-11:13 p.m. ET) led NBC to the nightlong win among the Big 4 networks in adults 18-49, total viewers and all other key ratings measures.
"Saturday Night Live" Hits a New Season High in Metered-Market Households
NBC spins the numbers for Saturday, November 4.
[via press release from NBC] "SATURDAY NIGHT LIVE" HITS A NEW SEASON HIGH IN METERED-MARKET HOUSEHOLDS
WITH SOME VIEWERS IN THE WESTERN U.S. NOT YET COUNTED, THE NOV. 4 TELECAST, WITH HOST LARRY DAVID AND MUSICAL GUEST MILEY CYRUS, IS THE #1 SHOW OF THE NIGHT ON THE BIG 4 IN HOUSEHOLDS AND 18-49
In Late-Night Metered-Market Ratings for Saturday Night:
· The Nov. 4 telecast of "Saturday Night Live" has delivered a season-high rating in metered-market households, according to "live plus same day" local-market results from Nielsen Media Research.
· With an edition hosted by Larry David and featuring musical guest Miley Cyrus, last night's "Saturday Night Live" averaged a 4.7 rating, 11 share in "live plus same day" household results from the 56 local markets metered by Nielsen Media Research and a 1.8/8 in adults 18-49 in the 25 markets with local people meters
· The Nov. 4 telecast aired live coast to coast (11:30 p.m. ET, 8:30 p.m. PT) and was replayed at 11:30 in western markets. Note that these numbers under-report last night's "SNL" results because they don't include viewership from the show's 11:30 replays in the Western U.S.
· Last night's edition hit a new season high in metered-market households, with the show's best rating since last season's finale (5.3/13 with host Dwayne Johnson and musical guest Katy Perry). It's the second straight "SNL" original to hit a new season high, after the Oct. 14 episode, hosted by Kumail Nanjiani and featuring musica b0l guest P!nk, averaged a 4.6.
· Last night's "Saturday Night Live" was the #1 telecast of the night on the broadcast networks in both metered-market households and in 18-49 in the local people meters, outrating every Saturday primetime telecast on those nets in both categories.
· Note that "SNL" adds significant viewership via time-shifting, with this season's first three originals growing by +57% in 18-49 and +2.899 million persons or +42% in total viewers going from "live plus same day" Nielsens to "live plus seven day" figures. In L+SD, those telecasts averaged a 1.92 rating in 18-49 nationally and 6.984 million viewers overall, and in L+7, they grew to a 3.01 in 18-49 and 9.883 million viewers.
· This is the show's #2 most-watched season in L+7 in 23 years, since "SNL" averaged 11.073 viewers at this point in 1994, trailing over that span only last year's election-fueled average of 11.063.
Saturday Primetime Ratings:
· Due to inconsistent start times across time zones, currently available fast-affiliate ratings are not reliable for NBC's Saturday primetime programming.
NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.
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