Wednesday, February 28, 2018

CBS Ratings - February 2018

AGAINST SKATING, SKIING, SLEDDING AND CURLING, OVER 3.5 MILLION NIGHTLY VIEWERS TUNED IN TO “THE LATE SHOW with STEPHEN COLBERT” ACCORDING TO NIELSEN LIVE PLUS THREE DAY RATINGS
AN OLYMPIAN FEAT!

Against a blizzard of winter sports competition, CBS still won the late night talk gold medal for the week ending Feb. 23.

THE LATE SHOW with STEPHEN COLBERT delivered 3.54 million viewers to win the week ending Feb. 23, according to Nielsen live plus three day ratings. THE LATE SHOW added an impressive +830,000 viewers (from 2.71m) in three-day lift from live plus same day ratings.

Note: Monday’s rebroadcast was “specialed out” for the President’s Day holiday and Friday’s rebroadcast aired with an amended title. Both broadcasts were excluded from the weekly average.

TROPHY CASE HOLDS A LOT OF SILVER: “BIG BROTHER: CELEBRITY EDITION” FINISHES STRONG
NETWORK HAD LAST WEEK’S MOST-WATCHED NON-OLYMPIC PRIMETIME SHOW, COMEDY AND BROADCAST DRAMA

As the Winter Games come to a close, a review of broadcast programming not originating from PyeongChang reveals that CBS finished a very strong second for the week on six of seven nights against Olympic competition, according to Nielsen live plus same day ratings.

Led by several episodes of BIG BROTHER: CELEBRITY EDITION (Monday, Wednesday, Friday, Saturday and Sunday’s two-hour finale), the finale of season 30 of THE AMAZING RACE, and audience magnets THE BIG BANG THEORY, YOUNG SHELDON and NCIS (all encores), the Network was #2 for the week in viewers (4.83m), adults 25-54 (1.3/4) and adults 18-49 (0.9/3, tie).

For the week, CBS had the #1 non-Olympic prime program (60 MINUTES), #1 scripted broadcast (THE BIG BANG THEORY ENCORE) and the week’s #1 broadcast drama (NCIS ENCORE).

On Tuesday, CBS was second in viewers (6.00m) and adults 25-54 (1.0/03), led by NCIS ENCORE, which was the night’s most-watched non-Olympic program (7.20m).

Wednesday, the Network was also second in viewers (4.74m), adults 25-54 (1.5/05) and adults 18-49 (1.1/04). BIG BROTHER: CELEBRITY EDITION was second in viewers (5.54m) and demos (adults 25-54 - 1.9/06 and adults 18-49 - 1.4/06). BIG BROTHER: CELEBRITY EDITION was the night’s #1 non-Olympic program in those measures. The two-hour season 30 finale of THE AMAZING RACE was second in viewers (4.34m), adults 25-54 (1.3/04) and adults 18-49 (0.9/04). Compared to the season 29 finale on June 1, 2017, THE AMAZING RACE was up +30% in adults 25-54 (from 1.0/03), +13% in adults 18-49 (from 0.8/03) and added +430,000 viewers (from 3.91m, +11%).

Thursday, CBS also finished second across the board. Highlights included THE BIG BANG THEORY ENCORE, which was first in viewers (7.91m), adults 25-54 (2.1/07) and adults 18-49 (1.3/06) and reigned as the night’s #1 non-Olympic program in viewers and key demos. The YOUNG SHELDON ENCORE was second in viewers (7.04m), adults 25-54 (1.9/06) and adults 18-49 (1.2/05).

On Friday, CBS was yet again second in viewers and key measures, led by BIG BROTHER: CELEBRITY EDITION (viewers - 4.64m, adults 25-54 - 1.5/05, adults 18-49 - 1.1/05).

Saturday’s BIG BROTHER: CELEBRITY EDITION was first in viewers (3.54m), adults 25-54 (1.1/4) and adults 18-49 (0.9/4).

Sunday CBS was second in viewers (5.56m), adults 25-54 (1.5/05) and adults 18-49 (1.0/04, tie). 60 MINUTES was first in viewers (8.33m). Compared to last week, 60 MINUTES was up +27% in adults 25-54 (1.4/5 from 1.1/04), +14% in adults 18-49 (0.8/03 from 0.7/03) and added +820,000 viewers (from 7.51m, +11%). 60 MINUTES was the night’s #1 non-Olympics prime program in viewers. BIG BROTHER: CELEBRITY EDITION’s two-hour finale was second in viewers (5.21m), adults 25-54 (1.9/05) and adults 18-49 (1.4/05).

  NOTES FOR NERDS 
CBS’ four BIG BROTHER: CELEBRITY EDITION episodes in the week ending Feb. 18 added +1.51m viewers (6.32m from 4.81m, +31%), +0.7 in adults 25-54 (2.3 from 1.6, +44%) and +0.6 in adults 18-49 (1.8 from 1.2, +50%) in live plus seven day lift from live plus same day ratings.
NATIONAL NIELSEN SUMMARY - PRIMETIME
Week #22 of 2017-2018 Season (ending: 2/25/18)

2017-2018
VIEWERS


(000)
CBS
4,829
NBC
14,181
ABC
3,468
FOX
2,039
A25-54



Rtg
Sh
CBS
1.3
4
NBC
4.2
14
ABC
1.1
3
FOX
0.7
2
A18-49



Rtg
Sh
CBS
0.9
3
NBC
3.1
13
ABC
0.9
4
FOX
0.5
2
SEASON-TO-DATE RATINGS REPORT (9/25/17-2/25/18)

2017-2018
VIEWERS


(000)
CBS
9,106
NBC
10,269
ABC
5,772
FOX
5,624
A25-54



Rtg
Sh
CBS
2.3
7
NBC
3.3
10
ABC
1.8
6
FOX
2.1
6
A18-49



Rtg
Sh
CBS
1.6
6
NBC
2.6
10
ABC
1.4
5
FOX
1.7
6

“60 MINUTES” MAKES THE TOP 10 FOR SECOND STRAIGHT WEEK
CBS Newsmagazine Is the Week’s #1 Non-Sports Primetime Program
60 MINUTES made the Nielsen’s Top 10 list for the second straight week. The CBS newsmagazine drew 8.33 million viewers to land at #9, according to Nielsen live plus same day ratings for Sunday, Feb. 25.
The broadcast was the week’s #1 non-sports primetime program.
Compared to last week, 60 MINUTES was up +27 percent in adults 25-54, +14 percent in adults 18-49 and added +820,000 viewers.
Sunday’s 60 MINUTES featured Scott Pelley’s report from Syria with rare footage of a deadly sarin gas attack on civilians, Anderson Cooper’s story about “big picture” artist/photographer JR, and a profile of Oscar-winning actress Jennifer Lawrence by Bill Whitaker.
Follow 60 MINUTES on Twitter, Facebook and Instagram.

CBS IS NOT PLAYING GAMES BUT CLAIMS RATINGS SILVER IN VIEWERS AND DEMOS
NETWORK HAD TOP FOUR MOST-WATCHED
NON-OLYMPIC PRIMETIME SHOWS

Against Olympian competition, CBS claimed a strong ratings silver for Week 21 of the 2017-2018 broadcast season according to Nielsen live plus same day ratings. Led by four episodes of BIG BROTHER: CELEBRITY EDITION (Monday, Wednesday, Friday and Sunday), the Network was #2 for the week in viewers (4.48m), adults 25-54 (1.1/3) and adults 18-49 (0.7/3, tie). For the week, CBS finished second in viewers on six of seven nights.

BIG BROTHER: CELEBRITY EDITION averaged 4.81m viewers last week, with Wednesday’s episode leading the way, averaging 5.21m viewers. 
Another highlight was Tuesday’s encore drama troika of NCIS, BULL and NCIS: NEW ORLEANS finishing second for the night in viewers (5.88m) and adults 25-54 (1.0/3). NCIS also led all non-Olympic programming on Tuesday with 6.95m viewers and was the most-watched drama of the week.

Thursday’s BIG BANG THEORY (7.39m) and YOUNG SHELDON (7.10m) encores were second in their respective time periods, but were just behind CBS’ 60 MINUTES (7.51m) as the most-watched non-Olympic primetime programming last week.

CBS had the top four most-watched non-Olympic primetime programs last week (60 MINUTES, BIG BANG THEORY, YOUNG SHELDON and NCIS).

   NOTES FOR NERDS  
Last night’s (Tuesday, Feb. 20) two-hour block of NCIS and BULL encores averaged 6.28m viewers and beat the original two-hour “Bachelor” by +94% (versus 3.24m). CBS’ schedule of NCIS, BULL and NCIS: NEW ORLEANS encores was #2 for the night in viewers (5.94m).

NATIONAL NIELSEN SUMMARY - PRIMETIME
Week #21 of 2017-2018 Season (ending: 2/18/18)


VIEWERS


(000)
CBS
4,476
NBC
17,604
ABC
3,203
FOX
1,649
A25-54



Rtg
Sh
CBS
1.1
3
NBC
5.5
18
ABC
0.9
3
FOX
0.5
2
A18-49



Rtg
Sh
CBS
0.7
3
NBC
4.2
17
ABC
0.7
3
FOX
0.4
2
SEASON-TO-DATE RATINGS REPORT (9/25/17-2/18/18)

2017-2018
VIEWERS


(000)
CBS
9,234
NBC
10,018
ABC
5,822
FOX
5,738
A25-54



Rtg
Sh
CBS
2.3
7
NBC
3.2
10
ABC
1.8
6
FOX
2.1
7
A18-49



Rtg
Sh
CBS
1.6
6
NBC
2.6
10
ABC
1.4
6
FOX
1.7
7

“60 MINUTES” MAKES THE TOP 10
CBS Newsmagazine Is the #1 Non-Olympic Primetime Program
60 MINUTES landed at #8 on Nielsen’s Top 10 list. The CBS newsmagazine drew 7.51 million viewers, according to Nielsen live plus same day ratings for Sunday, Feb. 18, making it the week’s top non-Olympic prime program.
The broadcast was also Sunday’s #1 non-Olympics prime program.
Sunday’s 60 MINUTES featured a rare, wide-ranging interview with Secretary of State Rex Tillerson, conducted by Margaret Brennan, and Oprah Winfrey’s report on Michigan voters who are divided over the presidency of Donald Trump.
Follow 60 MINUTES on Twitter, Facebook and Instagram.

RATINGS GOLD +3: “THE LATE SHOW with STEPHEN COLBERT” WAS ONCE AGAIN NUMBER ONE WITH VIEWERS LAST WEEK ACCORDING TO NIELSEN LIVE PLUS THREE DAY RATINGS
CBS took the gold medal in late night for the week ending Feb. 9.
 
THE LATE SHOW with STEPHEN COLBERT posted 3.85 million viewers in live plus 3-day ratings – up +689,000 viewers versus live plus same day according to Nielsen. THE LATE SHOW saw significantly greater lift (+22%, 3.85m from 3.16m) than the competition (+5%, 3.40m from 3.23m), and moved into the lead by + 13% in the viewers race. THE LATE SHOW averaged over 3.5 million viewers every night last week.

“THE LATE SHOW” TOPPED THREE MILLION VIEWERS EVERY NIGHT LAST WEEK WHILE MATCHING SEASON-BEST WEEKLY DEMO DELIVERY

COLBERT SEASON-TO-DATE AUDIENCE IS UP +31% OVER LAST SEASON
WHILE INCREASING LEAD OVER NEAREST COMPETITOR TO +39%
For the week ending Feb. 2, THE LATE SHOW with STEPHEN COLBERT posted 3.23 million viewers – up +17% from last year (from 2.77m), according to Nielsen live plus same day ratings. THE LATE SHOW averaged over three million viewers every night last week and also posted more than three million viewers for the 14th week this season.

THE LATE SHOW also matched its season-best delivery in adults 18-49 (0.5/3) while beating its closest competitor in viewers by +33% (versus 2.43m).

Season-to-date, most current, THE LATE SHOW is up +31% in viewers (3.86m from 2.95m), +13% in adults 25-54 (0.9/5 from 0.8/4) and even in adults 18-49 (0.6/04) compared to last season. Also season-to-date, THE LATE SHOW is beating its closest competitor by +39% in viewers (3.86m vs. 2.77m).

“NATALIE WOOD: DEATH IN DARK WATER” DELIVERS “48 HOURS’” LARGEST AUDIENCE SINCE APRIL 2016 AND IS SATURDAY’S #1 PRIMETIME PROGRAM WITH VIEWERS

(L-R) Robert Wagner, Natalie Wood, Lt. John Corina and Det. Ralph Hernandez
Click Here to Watch This Broadcast
Natalie Wood: Death in Dark Water” delivered 48 HOURS’ largest audience since April 23, 2016 and was Saturday’s #1 primetime program with viewers, according to Nielsen live plus same day ratings for Feb. 3.
The news making broadcast delivered 5.28 million viewers and a 1.0/03 with adults 25-54, the demographic that matters most to those who advertise in news. The broadcast also delivered its best adults 25-54 audience since Nov. 18, 2017. Compared to the previous week, 48 HOURS added +1.18 million viewers (from 4.10m, +29%) and was up +25% with adults 25-54 (from 0.8/03). Compared to the same night a year ago, 48 HOURS was up +17% in viewers.
Saturday’s broadcast featured Erin Moriarty and 48 HOURS investigation into the death of Hollywood star Natalie Wood and the quest by the Los Angeles County Sheriff’s Department to get answers to how she drowned in November 1981 off of Catalina Island in California. Nearly four decades after the unexplained drowning death, investigators spoke out for the first time and told 48 HOURS that her then-husband, actor Robert Wagner, is now a person of interest.
Wood drowned after she went missing from the Splendour, her family’s yacht. Also aboard that night were Captain Dennis Davern and Wagner and Wood’s friend, fellow actor Christopher Walken. The next day, the actress was found floating in the water wearing a red down jacket and flannel nightgown. After a two-week investigation, the death was ruled an accident. But in 2011 the Los Angeles County Sheriff’s Department reopened the death investigation. And in 2012, the Los Angeles Coroner’s Office amended the death certificate, changing the manner of death from an accidental drowning to “drowning and other undetermined factors.” Six years after the investigation was reopened, 48 HOURS talked with the investigators about new witnesses, new evidence and new theories as to what happened that night.
Rumors of foul play have long surrounded Wood’s mysterious death. At first, the three men aboard the boat – Wagner, Walken and Davern – told detectives that they initially assumed Wood, famously terrified of dark water, had taken off in a dinghy and went ashore. Over time, however, Wagner and Davern’s accounts have shifted, raising a red flag to the investigators. Investigators said Wagner has refused to speak with them since the case was reopened.
Moriarty and the 48 HOURS team have been covering the Wood case for six years and was the only news team to capture the detectives searching the Splendour for clues. 48 HOURS reported the latest information in the case through interviews with the detectives leading the case and with Wood’s sister, Lana Wood, as well as archival interviews with Wagner, Davern and others. 48 HOURS’ efforts to get comment from Wagner and Walken were unsuccessful. Walken has talked with investigators.
48 HOURS: “Natalie Wood: Death in Dark Water” is produced by Liza Finley, Judy Rybak, Ryan Smith and Alec Sirken. David Spungen, Marcus Balsam and George Baluzy are the editors. Peter Schweitzer is the senior producer. Nancy Kramer is the executive story editor. Susan Zirinsky is the senior executive producer.
Follow 48 HOURS on Twitter, Facebook and Instagram. Listen to podcasts at Radio.com.

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