DISCOVERY CHANNEL RECEIVES A NEWS AND DOCUMENTARY EMMY® NOMINATION FOR SHARK WEEK 2017 PROMO

DISCOVERY CHANNEL RECEIVES

A NEWS AND DOCUMENTARY EMMY^® NOMINATION

FOR SHARK WEEK 2017 PROMO

SHARK WEEK -  IT’S STILL A BAD WEEK TO BE A SEAL Promotional Spot Receives Nomination For Outstanding Promotional Announcement

(New York, NY) – Discovery Channel has received 1 News and Documentary Emmy^® nomination for the 39^th Primetime Emmy^® Awards, it announced this morning by The National Academy of Television Arts & Sciences.  Shark Week 2017 spot, SHARK WEEK -  IT’S STILL A BAD WEEK TO BE A SEAL earned a nomination for Outstanding Promotional Spot.

Shark Week - it’s always a bad week to be a seal. But in 2017, it was a bad week to be Seal, the pop-music star, who was swallowed whole by a great white shark in one of our favorite campaigns of all-time. Shark Week has been going strong for 29 years, so our goal was not to explain what the week is about, but rather to create the ultimate buzz-worthy spot reminding viewers when it’s coming back. Playing off our popular 2014 campaign “Snuffy the Seal”, SHARK WEEK -  IT’S STILL A BAD WEEK TO BE A SEAL spot was an instant success -- within days it had raked in millions of views online and catapulted Shark Week 2017 to its highest-rated opening-night telecast ever. The on-air campaign was coupled with some delightful key art of Seal hanging out with Snuffy, surrounded by sharks. But perhaps the real star of the campaign was Seal’s hit song “Kiss from a Rose”, which no doubt stuck in viewers’ heads long after seeing the spot. The message apparently stuck too – Discovery finished the week as cable’s #1-rated channel.”

The 39^h Annual News and Documentary Emmy^® Award winners will be presented on Monday, Oct. , at Frederick P. Rose Hall, Home of Jazz at Lincoln Center, located in the Time Warner Center in New York City.

 

About Discovery Channel

Discovery Channel is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which is distributed to 100.8 million U.S. homes, can be seen in 224 countries and territories, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information please visit www.discovery.com.

About Discovery Communications

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) satisfies curiosity and captivates superfans around the globe with a portfolio of premium nonfiction, lifestyle, sports and kids content brands including Discovery Channel, TLC, Investigation Discovery, Animal Planet, Science and Turbo/Velocity, as well as OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America, and Eurosport, the leading provider of locally relevant, premium sports and Home of the Olympic Games across Europe. Available in more than 220 countries and territories, Discovery's programming reaches 3 billion cumulative viewers, who together consume 54 billion hours of Discovery content each year. Discovery’s offering extends beyond traditional TV to all screens, including TV Everywhere products such as the GO portfolio and Discovery Kids Play; over-the-top streaming services such as Eurosport Player; digital-first and social video from Group Nine Media; and virtual reality storytelling through Discovery VR. For more information, please visit www.discoverycommunications.com.