‘TONIGHT SHOW’ TAKES THE LATE-NIGHT RATINGS WEEK OF JULY 23-27 IN ADULTS 18-49
“Tonight” Also Ranks #1 or Tied for #1 Vs. Its ABC-CBS Competition in All Other Key Demos
“Late Night with Seth Meyers” Nabs the 18-49 Win at 12:35 a.m.
NEW YORK — July 31, 2018 — “The Tonight Show Starring Jimmy Fallon” has won the late-night ratings week of July 23-27 in adults 18-49, while also ranking #1 or tied for #1 versus the ABC and CBS timeslot competition in all other key demographics – adults, men and women 25-54; men and women 18-49; and adults, men and women 18-34 -- according to “live plus same day” figures from Nielsen Media Research.
“Tonight” won the 11:35 p.m. hour for the week over “The Late Show with Stephen Colbert” by a +22% margin in adults 18-49 (with a 0.45 rating vs. a 0.37) and versus “Jimmy Kimmel Live” by +32% (0.45 vs. 0.34). Note that Fallon and Kimmel aired Friday encores.
Last week at 12:35 a.m. ET, “Late Night with Seth Meyers” topped “The Late Late Show with James Corden” by +26% in adults 18-49 (0.24 vs. 0.19) and ranked #1 or tied for #1 versus “Late Late Show” in all other key demographics.
LATE-NIGHT WEEKLY AVERAGES
(According to viewing figures from Nielsen Media Research for the week of July 23-27. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
(According to viewing figures from Nielsen Media Research for the week of July 23-27. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.45 rating, 3 share *
CBS “Late Show,” 0.37/2
ABC “Kimmel,” 0.34/2 *
NBC “Tonight” 0.45 rating, 3 share *
CBS “Late Show,” 0.37/2
ABC “Kimmel,” 0.34/2 *
12:35-1:05 a.m. ET
ABC “Nightline,” 0.22/2
ABC “Nightline,” 0.22/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.24/2 *
CBS “Late Late Show,” 0.19/2 *
NBC “Late Night,” 0.24/2 *
CBS “Late Late Show,” 0.19/2 *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.15/2 (R)
NBC “Last Call,” 0.15/2 (R)
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.047 million viewers *
CBS “Late Show,” 2.796 million viewers
ABC “Kimmel,” 1.728 million viewers *
NBC “Tonight,” 2.047 million viewers *
CBS “Late Show,” 2.796 million viewers
ABC “Kimmel,” 1.728 million viewers *
12:35-1:05 a.m. ET
ABC “Nightline,” 1.063 million viewers
ABC “Nightline,” 1.063 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.114 million viewers *
CBS “The Late Late Show,” 1.132 million viewers *
NBC “Late Night,” 1.114 million viewers *
CBS “The Late Late Show,” 1.132 million viewers *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.645 million viewers (R)
NBC “Last Call,” 0.645 million viewers (R)
* Friday’s “Tonight,” “Kimmel,” “Late Night” and “Late Late Show” were encores.
SEASON AVERAGES
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.63 rating, 4 share
CBS “Late Show,” 0.57/4
ABC “Kimmel,” 0.46/3
NBC “Tonight” 0.63 rating, 4 share
CBS “Late Show,” 0.57/4
ABC “Kimmel,” 0.46/3
12:35-1:05 a.m. ET
ABC “Nightline,” 0.29/2
ABC “Nightline,” 0.29/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.37/3
CBS “The Late Late Show,” 0.27/2
NBC “Late Night,” 0.37/3
CBS “The Late Late Show,” 0.27/2
1:35-2:05 a.m. ET
NBC “Last Call,” 0.22/2
NBC “Last Call,” 0.22/2
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.614 million viewers
CBS “Late Show,” 3.772 million viewers
ABC “Kimmel,” 2.212 million viewers
NBC “Tonight,” 2.614 million viewers
CBS “Late Show,” 3.772 million viewers
ABC “Kimmel,” 2.212 million viewers
12:35-1:05 a.m. ET
ABC “Nightline,” 1.359 million viewers
ABC “Nightline,” 1.359 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.526 million viewers
CBS “The Late Late Show,” 1.374 million viewers
NBC “Late Night,” 1.526 million viewers
CBS “The Late Late Show,” 1.374 million viewers
1:35-2:05 a.m. ET
NBC “Last Call,” 0.800 million viewers
NBC “Last Call,” 0.800 million viewers
SELECTED CABLE RESULTS, WEEK OF JULY 23-27
NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.26
TBS, 11 p.m.-midnight, “Conan,” 0.12 (R)
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.56
Adult Swim, 12:30-1:30 a.m. ET, 0.39
Adult Swim, 12:30-1:30 a.m. ET, 0.39
Each adult 18-49 rating point equals 1.28 million viewers.
TOTAL VIEWERS
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.838 million
TBS, 11 p.m.-midnight, “Conan,” 0.309 million (R)
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.207 million
Adult Swim, 12:30-1:30 a.m. ET, 0.839
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.207 million
Adult Swim, 12:30-1:30 a.m. ET, 0.839
NBC RULES THE JULY 23-29 WEEK WITH ‘TALENT,’ TWO ‘WORLD OF DANCE’ EPISODES & ‘NINJA’ ALL RANKING IN THE TOP 10
It’s the 7th Week in a Row NBC Has Ranked #1 or Tied for #1 in 18-49 and 4th Victory in a Row in Total Viewers
‘America’s Got Talent’ Continues to Dominate as the #1 Show, Leading #2 by +33% in 18-49 and by +4.6 Million Persons in Total Viewers
The Broad-Based Hit “Talent” Ranks #1 Among Big 4 Primetime Programs in Total Viewers, Adults 18-34, Adults 25-54, Adults 50-and-Older, Teens and Kids
Season to Date NBC Leads Primetime in 18-49 by a +36% Margin, Tied as the Biggest Lead at This Point in the Season for any Network in People Meter History
NBC Dominates Another Tuesday with “Talent” & “World of Dance”
L+3: “Talent” Generates Tuesday’s Biggest Lifts in 18-49 Rating & Total Viewers, “World” Is the Top Gainer on the Big 4 in 18-49 Percentage
The First Wednesday “World of Dance” Wins the 9 p.m. Hour, “Reverie” Grows +24% Week to Week in Total Viewers
Friday’s “Dateline” Encore Is the #1 Show of the Night on the Big 4 in 18-49
UNIVERSAL CITY, Calif. — July 31, 2018 — NBC has claimed the primetime ratings week of July 23-29 among the Big 4 networks in adults 18-49 and total viewers, led by top-10 ratings from “America’s Got Talent,” two “World of Dance” episodes and “American Ninja Warrior,” according to “live plus same day” figures from Nielsen Media Research.
It’s the seventh week in a row NBC has ranked #1 or tied for #1 in 18-49 and the network’s fourth weeklong win in a row in total viewers.
“Talent” once again finished #1 for the week in 18-49, total viewers and most other key measures and was joined among top-10 primetime programs on the Big 4 networks by Tuesday’s “World of Dance” (#6) and Monday’s “American Ninja Warrior” and Wednesday’s “World of Dance” (tied for #7).
The broad-based hit “America’s Got Talent” ranked #1 for the week in total viewers over all primetime programs on broadcast and cable by a margin of +4.6 million viewers (11.7 million vs. 7.1 million for CBS’ #2 encore of “60 Minutes”). It ranks as the most-watched show on television in the last five weeks (since the June 19 “Talent,” 11.9 million). In 18-49, “Talent” finished #1 by a +33% margin over CBS’ #2 “Big Brother” (2.0 vs. 1.5). “Talent” also ranked #1 for the week on the Big 4 networks in adults 18-34, adults 18-49, adults 25-54, adults 50-and-older, teens 12-17 and kids 2-11.
In addition to NBC’s weeklong win in adults 18-49, the network ranked #1 or tied for #1 among ABC, CBS, NBC and Fox in men and women 18-49; adults, men and women 25-54; and adults and women 18-34.
In adults 18-49, NBC is dominating the current primetime season, with leads over #2 ABC and CBS of +0.5 of a rating point or +36% (1.9 vs. 1.4 each). The +36% advantage ties as the best for any #1 network at this point in the season in the history of Nielsen’s current people-meter sample, which dates back to the fall of 1987.
Season to date, NBC also ranks #1 among ABC, CBS, NBC and Fox in every other key demographic – adults, men and women 18-34; men and women 18-49; and adults, men and women 25-54. In total viewers, NBC is running within 103,000 persons of #1, NBC’s most competitive position at this point in the season in 16 years, since 2001-02. Even excluding all sports, NBC is running closer to CBS at this point in the season in total viewers than it’s been in 15 years, since 2003-04 (currently within 1.330 million total viewers of CBS excluding sports, best since the gap was 564,000 in 2002-03).
Counting entertainment programming only, NBC ranks #1 or tied for #1 for the season in adults 18-49, adults 25-54, men 18-49, women 18-49 and women 25-54.
Weekly ratings are “live plus same day” figures from Nielsen Media Research unless otherwise noted. Season-to-date ratings are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”
Week 44 Averages
Adult 18-49 Rating, “live plus same day,” July 23-29
NBC…0.8
ABC…0.6
CBS…0.6
Fox…0.6
CW…0.2
Total Viewers
NBC…4.3 million
CBS…3.8 million
ABC…3.1 million
Fox…2.1 million
CW…0.9 million
Season-to-Date Averages
Adult 18-49 Rating, “Most Current”
NBC…1.9
ABC…1.4
CBS…1.4
Fox…1.3
CW…0.5
Total Viewers
CBS…8.1 million
NBC…8.0 million
ABC…5.8 million
Fox…4.4 million
CW…1.6 million
NBC highlights for the week of July 23-29:
Monday
“American Ninja Warrior” (1.0 in 18-49, 5.1 million viewers overall from 8-10 p.m.) held steady in 18-49 versus the prior two-week timeslot average. It ranked as the #2 show of the night on the Big 4 networks in adults 18-49 and total viewers.
“Live Plus Three Day” Ratings: “Ninja” increased by +17% in 18-49 (from 1.03 rating to a 1.20) and +574,000 viewers overall (5.1 million to 5.7 million) going from “live plus same day” Nielsens to L+3.
Upscale: “Ninja” is delivering a solid upscale audience, generating a 119 index among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes, according to “most current” Nielsens, including L+3).
“Dateline NBC” (0.8 in 18-49, 1.2 in 25-54, 4.6 million viewers overall from 10-11 p.m.) grew +4% versus the prior two-week average in 18-49 and was the highest-rated and most-watched show on ABC, CBS or NBC in the 10 p.m. hour. L+3: “Dateline” increased by +18% in 18-49 going from L+SD to L+3 (0.83 to 0.98) and +897,000 viewers overall (4.6 million to 5.5 million). Upscale: Monday’s “Dateline” generates a strong upscale audience, indexing at a 119 among adult 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).
Tuesday
NBC dominated the night and finished #1 in the 18-49 demo, total viewers and all other key measures.
“America’s Got Talent” (2.0 in 18-49, 11.7 million viewers overall from 8-10 p.m. ET) was the #1 show of the night and improved +4% in total viewers (11.7 million vs. 11.3 million) from a week ago. L+3: “Talent” increased by +27% in 18-49 (2.03 to 2.57) and +2.1 million viewers overall (11.7 million to 13.8 million) going from L+SD to L+3, for the biggest L+3 lifts of the night in 18-49 rating and total viewers. Upscale: “Talent” is generating a strong upscale audience, indexing at a 112 among adults 18-49 living in homes with $100K+ incomes.
“World of Dance” (1.2 in 18-49, 5.6 million viewers overall from 10-11 p.m. ET) dominated the ABC and CBS competition in the hour in 18-49 and total viewers. L+3: “World” grew by +32% in 18-49 (1.20 to 1.58) and +1.3 million viewers overall (5.6 million vs. 6.9 million) going from L+SD to L+3, for the biggest lift of the night on the Big 4 in 18-49 percentage.
Wednesday
The Wednesday premiere of “World of Dance” (1.0 in 18-49, 4.9 million viewers overall from 8-10 p.m. ET) saw an increase of +22% from its first half-hour to its fourth in 18-49 (0.9 to 1.1). “World of Dance” scored NBC’s highest 18-49 rating in the timeslot, excluding “Macy’s 4th of July Fireworks Spectacular,” since the June 13 two-hour edition of “American Ninja Warrior” (1.1). World of Dance” also won its second hour from 8-9 p.m. in both 18-49 and total viewers. L+3: “World” increased by +30% going from L+SD to L+3 in 18-49 (1.02 to 1.33) and +1.1 million viewers overall (4.9 million vs. 6.0 million).
“Reverie” (0.4 in 18-49, 2.1 million viewers overall from 10-11 p.m. ET) has held steady at 0.4 for four straight weeks. Tuesday’s total-viewer results grew +24% from the previous week (2.1 million vs. 1.7 million). L+3: “Reverie” grew by +26% in 18-49 (0.42 to 0.53) and +697,000 viewers overall (2.1 million to 2.8 million) going from L+SD to L+3 Nielsens. Upscale: “Reverie” is delivering a solid upscale audience, indexing at a 105 among adults 18-49 living in homes with $100K+ incomes.
Thursday
An encore of “Ellen’s Game of Games” averaged a 0.6 in 18-49 and 3.4 million viewers overall from 8-9 p.m. ET.
Back-to-back episodes of “Trial & Error: Lady, Killer” delivered a 0.4 in 18-49 and 2.1 million viewers from 9-9:30 p.m. ET; and a 0.4 in 18-49 and 1.8 million viewers overall from 9:30-10 p.m. ET. L+3: The 9 p.m. “Trial & Error” grew by +30% in 18-49 going from L+SD to L+3 (0.44 to 0.57) and +416,000 viewers overall (2.1 million to 2.5 million). The 9:30 “Trial” increased by +32% in 18-49 (0.38 to 0.50) and +403,000 viewers overall (1.8 million to 2.1 million) going from L+SD to L+3. Upscale: “Trial & Error” is generating a strong upscale audience, with the 9 p.m. edition indexing at a 119 among adults 18-49 living in homes with $100K+ incomes. Among adults 18-49 with four or more years of college, the 9:30 “Trial & Error” is indexing at a 140 and ranks tied for #7 for the full season among all primetime series on the Big 4 networks.
An encore telecast of “Law & Order: Special Victims Unit” (0.5 in 18-49, 2.4 million viewers overall from 10-11 p.m. ET) tied for #1 in the timeslot in 18-49. The “SVU” rebroadcast retained 100% of the prior week’s encore in this timeslot in 18-49 (0.5 vs. 0.5).
Friday
NBC tied for #1 for the night among the Big 4 networks in 18-49.
An encore of “American Ninja Warrior” (0.5/3 in 18-49, 2.6 million viewers overall from 8-10 p.m. ET) tied for #1 in the timeslot among ABC, CBS, NBC and Fox in 18-49.
A rebroadcast of “Dateline NBC” (0.6/3 in 18-49, 0.8 in adults 25-54, 3.0 million viewers overall from 10-11 p.m. ET) ranked as the #1 show of the night on the Big 4 networks in adults 18-49 and 25-54, topping ABC’s original “20/20” in the timeslot in 18-49, 25-54 and total viewers.
“NBC NIGHTLY NEWS WITH LESTER HOLT” WINS JULY
#1 in Key Demo for 36 of the last 37 Months
#1 in A18-49 for 37 of the last 39 Months
#1 Most Watched Season-to-Date in Key Demo
July 31, 2018 – “NBC Nightly News with Lester Holt” is the #1 most-watched broadcast in the key demo for the month of July, winning 36 of the last 37 months, according to Nielsen Media Research data.
The broadcast averaged 1.6 million A25-54 viewers this past month, beating “ABC World News Tonight” by +14,000 viewers (+1%) and “CBS Evening News” by +47,000 viewers (+44%).
Last month, Holt interviewed FBI Director Wray at the Aspen Security Forum and made headlines when the director implied he had considered resigning, saying: “I’m a low-key, understated guy, but that should not be mistaken for what my spine is made out of. I’ll just leave it at that.” Watch here. Days before, Holt led NBC News’ coverage of President Trump’s first trip to the United Kingdom from London, and the president’s summit with President Putin from Helsinki.
Last week, Holt spoke to Philadelphia Eagle Malcolm Jenkins about the unresolved debate over athletes protesting social issues during the national anthem. July began with Holt’s trip to ESSENCE Festival in New Orleans, where he discussed criminal justice reform with rappers Meek Mill and Remy Ma.
In July, “Nightly News” averaged 1.1 million A18-49 viewers, topping ABC by +4,000 viewers (+0.4%) and CBS by +315,000 viewers (+42%). The broadcast has won the A18-49 demo for 37 of the past 39 months.
7.3 million viewers tuned in to “Nightly News” for the month of July 2018, +1.8 million total viewers (+32%) more than “CBS Evening News.
“Nightly News” continues as the #1 most-watched evening newscast season-to-date in the key demo, delivering its largest demo lead over CBS in seven seasons.
# # #
Monthly Highlights:
- “Nightly News” averaged 1.6 million A25-54 viewers, outperforming ABC by +14,000 (+1%) CBS by +47,000 (+44%).
- “Nightly News” has ranked #1 in A25-54 for 36 of the last 37 months.
- “Nightly News” averaged 1.1 million A18-49 viewers, topping ABC by +4,000 (+0.4%) CBS by +315,000 (+42%).
- Nightly News” has ranked #1 in A18-49 for 37 of the last 39 months.
- “Nightly News” averaged 7.3 million viewers in July, besting CBS by +1.8 million (+32%).
Season Highlights:
- “Nightly News” is the #1 evening newscast this season in A25-54 and A18-49
- “Nightly News” holds its largest A25-54 demo advantage over CBS in seven seasons.
# # #
ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
NBC Nightly News with Lester Holt is the most-watched evening newscast in America, providing the very latest on the day’s top stories and going beyond the headlines to add context and analysis to the most pressing issues of our times. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Jenn Suozzo is the executive producer.
NBC Nightly News with Lester Holt is the most-watched evening newscast in America, providing the very latest on the day’s top stories and going beyond the headlines to add context and analysis to the most pressing issues of our times. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Jenn Suozzo is the executive producer.
‘TODAY’ IS #1 FOR 35 STRAIGHT MONTHS
‘TODAY’ Tops ‘GMA’ in A25-54 for the Month of July, Best Streak in Nearly 6 Years
‘TODAY’ Also Wins A18-49 for 40 Consecutive Months
‘TODAY’ Improves Margin vs. ABC and Lead vs. CBS
NEW YORK – July 31, 2018 – NBC News’ TODAY was the number-one morning show for the month of July, topping ABC’s “Good Morning America” in the key A25-54 demo. This win marks TODAY’s 35thstraight month (136 consecutive weeks) in first place in the key demo, its best in six years. TODAY also won with A18-49, its 40thconsecutive month at number one (155 out of the last 156 weeks). Month over month, TODAY improved its A25-54 and A18-49 advantages over “GMA” by 13% and 76%, respectively. Additionally, TODAY improved its margin vs. “GMA” by 26% and also its lead over “CBS This Morning” by 67% month-over-month.
For both last week and season to date, TODAY continues its winning streaks in the key demos, topping GMA in A25-54 and A18-49.
JULY 2018 BROADCAST MONTH
TODAY posted its 35th consecutive monthly win among A25-54 viewers – its best streak in nearly six years
- TODAY averaged 1.166 million A25-54 viewers, +86,000 (+8%) over ABC and +480,000 (+70%) ahead of CBS
- Versus prior month, TODAY’s demo lead over GMA increased by 13%
TODAY ranked #1 among A18-49 viewers for the 40th consecutive month – its best streak in nearly six years
- TODAY averaged 820,000 A18-49 viewers, leading GMA by +65,000 (+9%) and CBS by +321,000 (+65%)
- Versus prior month, TODAY’s A18-49 lead over GMA was up 76%
TODAY averaged 3.545 million total viewers, leading CBS by +715,000 (+25%)
- TODAY’s total viewer gap versus GMA improved by 26% compared to prior month
- Versus the same month last year, TODAY’s total viewer lead over CBS grew by 67%
WEEK OF JULY 23-29, 2018
| Net | HH Rtg | HH Shr | P2+ Imps | P18-49 Rtg | P18-49 Imps | P25-54 Rtg | P25-54 Imps |
| TODAY | 2.59 | 12 | 3,565 | 0.64 | 827 | 0.97 | 1,173 |
| CBS THIS MORNING | 2.10 | 9 | 2,847 | 0.39 | 497 | 0.56 | 675 |
| GOOD MORNING AMERICA | 2.76 | 13 | 3,769 | 0.60 | 776 | 0.93 | 1,123 |
TODAY averaged 1.173 million A25-54 viewers, leading GMA by +50,000 (+4%) and CBS This Morning by +498,000 (+74%)
- TODAY has now ranked #1 among A25-54 viewers for 135 consecutive weeks (best streak in six years) and 151 of the last 152 weeks
- TODAY delivered a 0.97 A25-54 rating, +0.04 points ahead of GMA and +0.41 points more than CBS
- TODAY posted higher demo advantages over CBS This Morning compared to both prior week (up 14%) and the same week last season (9% higher)
- Week-over-week, TODAY’s A25-54 viewership increased by +28,000 (+2%)
TODAY averaged 827,000 A18-49 viewers, +51,000 (+7%) ahead of GMA and +330,000 (+66%) higher than CBS
- TODAY has been #1 among A18-49 viewers in 154 of the last 155 weeks
- TODAY delivered a 0.64 A18-49 rating, +0.04 points more than GMA and +0.25 points better than CBS
- Versus prior week, TODAY delivered the biggest increase of A18-49 viewers (+34,000) and improved its advantages over both GMA (by 24%) and CBS (by 10%)
TODAY averaged 3.565 million total viewers, leading CBS This Morning by +718,000 (+25%)
- TODAY added +81,000 total viewers week-over-week, a +2% gain
- Compared to the same week last season, TODAY’s advantage over CBS increased by 74%
SEASON-TO-DATE
TODAY ranks #1 among A25-54 viewers
- Leads GMA by +147,000 (+11%) and CBS by +556,000 (+62%)
TODAY ranks #1 among A18-49 viewers
- Leads GMA by +141,000 (+15%) and CBS by +415,000 (+64%)
TODAY leads CBS by +740,000, 13% higher than last season
‘TODAY’ WINS JULY SWEEP
‘TODAY’ is #1 in A25-54 for 13 Consecutive Sweeps; Best Streak in 6 Years
‘TODAY’ is #1 in A18-49 for 15 Straight Sweeps
NEW YORK – July 27, 2018 – NBC News’ TODAY won both key demos for the July sweep period, topping ABC’s “Good Morning America” in A25-54 and A18-49. TODAY has been number-one in the A25-54 news demo for 13 consecutive sweeps, it’s best streak in six years. TODAY has also been number-one in A18-49 for 15 straight sweeps.
TODAY HIGHLIGHTS:
| Show Name | LS P2+ Imps | LS P18-49 Imps | LS P18-49 Rtg | LS P25-54 Imps | LS P25-54 Rtg | LS Dur |
| TODAY Show | 3,551 | 816 | 0.63 | 1,158 | 0.96 | 1275 |
| GMA | 3,751 | 763 | 0.59 | 1,081 | 0.90 | 1274 |
| CBS This Morning | 2,838 | 508 | 0.39 | 694 | 0.58 | 1203 |
TODAY averaged 1.158 million A25-54 viewers, outperforming ABC by +7% (+77,000) and CBS by +67% (+464,000)
- TODAY topped ABC and CBS among A25-54 viewers for the 13thconsecutive sweeps
- TODAY’s A25-54 lead over CBS improved by +1% (+6,000) vs. the prior year, posting its best July advantage over CBS in 2 years (since July 2016)
TODAY averaged 816,000 A18-49 viewers, leading ABC by +7% (+53,000) and CBS by +61% (+308,000)
- TODAY ranked #1 among A18-49 viewers for the 15thconsecutive sweeps
TODAY averaged 3.551 million total viewers leading CBS by +25% (+713,000)
- TODAY improved its advantage over CBS by +77% (+311,000) vs. the prior year, posting its highest July lead over CBS in 2 years (since July 2016)
“NBC NIGHTLY NEWS WITH LESTER HOLT” WINS 13th STRAIGHT SWEEP IN THE KEY DEMO
#1 in A18-49 Demo Also for 13th Straight Sweep
NEW YORK (July 27, 2018) – “NBC Nightly News with Lester Holt” ranked #1 in the key demo for the July 2018 sweep period according to Nielsen Research data.
The broadcast averaged 1.5 million A25-54 viewers, leading “ABC World News Tonight” by +9,000 viewers (+1%) and “CBS Evening News” by +453,000 viewers (+41%). “Nightly News” has finished #1 in the demo for 13 consecutive sweep periods and 39 of the last 42 sweeps. The NBC News broadcast’s July sweep advantage over CBS increased for the third straight year (+8% vs July 2017).
Among A18-49, “Nightly News” averaged 1.1 million viewers for the sweep period, topping ABC by +4,000 (+0.4%) and CBS by +302,000 (+40%). “Nightly News” has been #1 in A18-49 for 13 straight sweeps and 43 of the last 44 sweeps.
“Nightly News” averaged 7.2 million total viewers for July 2018 sweep, leading CBS Evening News by +1.8 million viewers (+32%). “Nightly News” improved its lead over CBS by +11% (+172,000) from the July 2017 sweep. The broadcast delivered its biggest July sweep total viewer win over CBS since 2012.
July 2018 Sweep Highlights:
- • “Nightly News” averaged 1.5 million A25-54 viewers, leading “ABC World News Tonight” by +9,000 (1%) and “CBS Evening News” by +453,000 (+41%).
- • “Nightly News” has finished #1 in the demo for 13 consecutive sweep periods and 39 of the last 42 sweeps.
- • “Nightly News” averaged 1.1 million A18-49 viewers for the sweep period, topping ABC by +4,000 viewers (+0.4%) and CBS by +302,000 viewers (+40%).
- • “Nightly News” has been #1 in A18-49 for 13 straight sweeps and 43 of the last 44 sweeps.
- • “Nightly News” averaged 7.2 million total viewers for July sweep, leading CBS Evening News by +1.8 million viewers (+32%).
July 2018 Sweeps:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 7.239 | 1.28 | 1.545 | 0.82 | 1.062 |
| CBS | 5.488 | 0.91 | 1.092 | 0.59 | 0.760 |
| ABC | 7.768 | 1.27 | 1.536 | 0.82 | 1.058 |
# # #
ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
NBC Nightly News with Lester Holt is the most-watched evening newscast in America, providing the very latest on the day’s top stories and going beyond the headlines to add context and analysis to the most pressing issues of our times. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Sam Singal is the executive producer.
NBC Nightly News with Lester Holt is the most-watched evening newscast in America, providing the very latest on the day’s top stories and going beyond the headlines to add context and analysis to the most pressing issues of our times. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Sam Singal is the executive producer.
‘DATELINE NBC’ TOPS ABC’S ‘20/20’ ACROSS THE BOARD FOR THE SIXTH CONSECUTIVE SWEEP PERIOD
Marks Best Winning Streak Ever Over ABC
July 24, 2018 – “Dateline NBC” topped ABC’s “20/20” across the board in A18-49, A25-54 and total viewers for the sixth consecutive sweep period, its best winning streak ever over ABC. NBC’s Friday newsmagazine won the A18-49 demo, averaging 832,000 viewers, leading "20/20" by +45,000 (+6%).
Among the A25-54 demo, “Dateline” averaged 1.1 million viewers, +85,000 (+8%) more than ABC. “Dateline” also averaged 3.4 million total viewers, leading ABC by +62,000 (+2%).
July Sweep Highlights:
- Among A18-49, “Dateline” averaged 832,000 viewers, topping ABC +45,000 (+6%).
- “Dateline” averaged 3.4 million total viewers, leading ABC’s “20/20” by +62,000 (+2%).
- This represents “Dateline’s” best winning streak ever over ABC.
- “Dateline” averaged 1.1 million A25-54 viewers, leading ABC by +85,000 (+8%).
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ABOUT “DATELINE”
“Dateline” is the longest-running series in NBC primetime history. In its 26th season, “Dateline” is anchored by Lester Holt and features correspondents Andrea Canning, Josh Mankiewicz, Keith Morrison and Dennis Murphy. Airing Fridays at 10 p.m. ET/9 p.m. CT, and Mondays at 10 p.m. ET/9 p.m. CT, “Dateline” reaches more than 18 million people every week through its broadcast, and millions more through its social media platforms. David Corvo is the senior executive producer, and Liz Cole is the executive producer. Follow Dateline on Facebook, Instagram and Twitter.
‘THE TONIGHT SHOW’ TAKES THE LATE-NIGHT RATINGS WEEK OF JULY 16-22 IN 18-49
“Tonight” Also Nabs First Place in Adults 25-54, Adults 18-34 and All Key Adult-Female Demos
“Late Night with Seth Meyers” Wins the 12:35 a.m. Hour
NEW YORK — July 24, 2018 — “The Tonight Show Starring Jimmy Fallon” has won the late-night ratings week of July 16-22 versus its ABC and CBS timeslot competition in adults 18-49 as well adults 25-54, adults 18-34 and all key adult-female demographics, according to “live plus same day” figures from Nielsen Media Research.
“Tonight” won the 11:35 p.m. hour for the week over “The Late Show with Stephen Colbert” in 18-49 (0.45 rating vs. a 0.41) as well as against “Jimmy Kimmel Live” (0.45 vs. 0.35).
Last week at 12:35 a.m. ET, “Late Night with Seth Meyers” topped an encore week of “The Late Late Show with James Corden” in adults 18-49 (0.28 vs. 0.20). For their head-to-head half-hour, “Late Night” beat ABC’s “Nightline” in adults 18-49, total viewers and every other key ratings measure, including adults 18-49 (0.32 vs. 0.21 for that half-hour).
LATE-NIGHT WEEKLY AVERAGES
(According to viewing figures from Nielsen Media Research for the week of July 16-22. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
(According to viewing figures from Nielsen Media Research for the week of July 16-22. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.45 rating, 3 share *
CBS “Late Show,” 0.41/3
ABC “Kimmel,” 0.35/2 *
NBC “Tonight” 0.45 rating, 3 share *
CBS “Late Show,” 0.41/3
ABC “Kimmel,” 0.35/2 *
12:35-1:05 a.m. ET
ABC “Nightline,” 0.20/2
ABC “Nightline,” 0.20/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.28/2 *
CBS “Late Late Show,” 0.20/2 (R)
NBC “Late Night,” 0.28/2 *
CBS “Late Late Show,” 0.20/2 (R)
1:35-2:05 a.m. ET
NBC “Last Call,” 0.17/2 (R)
NBC “Last Call,” 0.17/2 (R)
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.045 million viewers *
CBS “Late Show,” 2.917 million viewers
ABC “Kimmel,” 1.782 million viewers *
NBC “Tonight,” 2.045 million viewers *
CBS “Late Show,” 2.917 million viewers
ABC “Kimmel,” 1.782 million viewers *
12:35-1:05 a.m. ET
ABC “Nightline,” 1.096 million viewers
ABC “Nightline,” 1.096 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.217 million viewers *
CBS “The Late Late Show,” 1.105 million viewers (R)
NBC “Late Night,” 1.217 million viewers *
CBS “The Late Late Show,” 1.105 million viewers (R)
1:35-2:05 a.m. ET
NBC “Last Call,” 0.707 million viewers (R)
NBC “Last Call,” 0.707 million viewers (R)
* Friday’s “Tonight Show,” “Kimmel” and “Late Night” were encores.
SEASON AVERAGES
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.63 rating, 4 share
CBS “Late Show,” 0.57/4
ABC “Kimmel,” 0.47/3
NBC “Tonight” 0.63 rating, 4 share
CBS “Late Show,” 0.57/4
ABC “Kimmel,” 0.47/3
12:35-1:05 a.m. ET
ABC “Nightline,” 0.30/2
ABC “Nightline,” 0.30/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.37/3
CBS “The Late Late Show,” 0.27/2
NBC “Late Night,” 0.37/3
CBS “The Late Late Show,” 0.27/2
1:35-2:05 a.m. ET
NBC “Last Call,” 0.22/2
NBC “Last Call,” 0.22/2
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.633 million viewers
CBS “Late Show,” 3.780 million viewers
ABC “Kimmel,” 2.222 million viewers
NBC “Tonight,” 2.633 million viewers
CBS “Late Show,” 3.780 million viewers
ABC “Kimmel,” 2.222 million viewers
12:35-1:05 a.m. ET
ABC “Nightline,” 1.365 million viewers
ABC “Nightline,” 1.365 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.540 million viewers
CBS “The Late Late Show,” 1.382 million viewers
NBC “Late Night,” 1.540 million viewers
CBS “The Late Late Show,” 1.382 million viewers
1:35-2:05 a.m. ET
NBC “Last Call,” 0.805 million viewers
NBC “Last Call,” 0.805 million viewers
SELECTED CABLE RESULTS, WEEK OF JULY 16-22
NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.17
TBS, 11 p.m.-midnight, “Conan,” 0.15 (R)
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.56
Adult Swim, 12:30-1:30 a.m. ET, 0.42
Adult Swim, 12:30-1:30 a.m. ET, 0.42
Each adult 18-49 rating point equals 1.28 million viewers.
TOTAL VIEWERS
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.806 million
TBS, 11 p.m.-midnight, “Conan,” 0.382 million (R)
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.173 million
Adult Swim, 12:30-1:30 a.m. ET, 0.881
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.173 million
Adult Swim, 12:30-1:30 a.m. ET, 0.881
NBC WINS THE PRIMETIME WEEK OF JULY 16-22 IN TOTAL VIEWERS, TIES FOR #1 IN 18-49 DESPITE ALL-STAR GAME COMPETITION
“Ninja Warrior” Delivers Its Highest-Rated Monday Episode of the Summer
Monday “Dateline NBC” Earns Biggest 18-49 Rating Since November
Despite Facing MLB All-Star Game, Tuesday’s “America’s Got Talent” Wins the Night in Total Viewers and Ties for #1 in 18-49
NBC Wins Friday Night in 18-49 and All Half-Hours as “Ninja” Encore Jumps 15% in Total Viewers
“Dateline NBC” Has Best 18-49 Friday Performance in Two Months
UNIVERSAL CITY, Calif. — July 24, 2018 — Despite Fox hosting the Major League Baseball All-Star Game, NBC has won the week in total viewers and many other key ratings measures, as well as tying for the #1 spot in 18-49, for the primetime ratings week of July 16-22 among the Big 4 networks, according to “live plus same day” figures from Nielsen Media Research.
NBC had three shows in the top 10 for the week, with Tuesday’s telecast of “America’s Got Talent” tied for #1 in all of television. Other NBC shows in the top 10 in broadcast were “World of Dance” at #7 and “American Ninja Warrior” at #8.
Among all programs in adults 18-49, NBC is up +0.5 and +36% vs. 2nd place CBS/ABC (tied). This is the best rating point lead for any network since the 2010-11 season and the +36% lead stands as the best first place advantage in percentage at this point in the season for any net since the 2007-08 season.
Season to date, NBC also ranks #1 among ABC, CBS, NBC and Fox in every other key demographic – adults, men and women 18-34; men and women 18-49; and adults, men and women 25-54. In total viewers, NBC is running within 122,000 persons of #1, NBC’s most competitive position at this point in the season in 16 years, since 2001-02. Even excluding all sports, NBC is running closer to CBS at this point in the season in total viewers than it’s been in 15 years, since 2002-03 (currently within 1.373 million total viewers of CBS excluding sports, best since the gap was 586,000 in 2002-03).
Counting entertainment programming only, NBC is tied for #1 for the season in adults 18-49 and adults 25-54, and is also #1 or tied for #1 among men and women 18-49 and women 25-54.
Weekly ratings are “live plus same day” figures from Nielsen Media Research unless otherwise noted. Season-to-date ratings are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”
Week 43 Averages
Adult 18-49 Rating, “live plus same day,” July 16-22
NBC…0.8
Fox…0.8
ABC…0.7
CBS…0.6
CW…0.2
Total Viewers
NBC…4.3 million
CBS…3.8 million
ABC…3.4 million
Fox…3.3 million
CW…0.8 million
Season-to-Date Averages
Adult 18-49 Rating, “Most Current”
NBC…1.9
ABC…1.4
CBS…1.4
Fox…1.3
CW…0.5
Total Viewers
CBS…8.2 million
NBC…8.1 million
ABC…5.8 million
Fox…4.5 million
CW…1.6 million
NBC highlights for the week of July 16-22:
Monday
“American Ninja Warrior” (1.1 in 18-49, 5.2 million viewers overall from 8-10 p.m.) delivered its strongest Monday performance of the summer. It ranked as the #2 show of the night on the Big 4 networks in adults 18-49 and total viewers, increasing by +10% versus the show’s prior original in 18-49 (1.1 vs. 1.0) and +4% in total viewers (5.2 million vs. 5.0 million).
“Dateline NBC” (0.9 in 18-49, 1.4 in 25-54, 4.9 million viewers overall from 10-11 p.m.) had its highest-rated episode in 18-49 since Nov. 3 and easily won the timeslot against two originals. It was the third most-watched show of the night.
Tuesday
Against the MLB All-Star Game on Fox, NBC ranked #1 in total viewers Tuesday night and #2 in the 18-49 demo.
Despite the baseball competition, “America’s Got Talent” (2.1 in 18-49, 11.3 million viewers overall from 8-10 p.m. ET) tied for #1 program of the night in 18-49 and was also #1 in total viewers. “Talent” also remained even in the demo from a week ago.
“World of Dance” (1.3 in 18-49, 5.9 million viewers overall from 10-11 p.m. ET) more than doubled the ABC and CBS competition in the hour in 18-49. “World of Dance” saw a 8% increase (1.3 vs. 1.2) in 18-49 from a week ago and was even in total viewers.
Wednesday
An encore of “Ellen’s Game of Games” (0.7 in 18-49, 4.0 million viewers overall from 8-9 p.m. ET) was followed by an encore of “World of Dance” (0.5 in 18-49, 2.4 million viewers from 9-10 p.m. ET).
“Reverie” (0.4 in 18-49, 1.7 million viewers overall from 10-11 p.m. ET) was even in 18-49 from the previous week. In 18-49, “Reverie” has held steady at 0.4 for four straight weeks.
Thursday
An encore of “Ellen’s Game of Games” (0.7 in 18-49, 3.5 million viewers overall from 8-9 p.m. ET) served as the lead-in to the season-two premiere of “Trial & Error: Lady, Killer.” From 9-9:30 p.m. ET, “Trial & Error” (0.6 in 18-49, 3.2 million viewers) was even with “Marlon” in the same time period. The following 9:30-10 p.m. ET episode (0.5 in 18-49, 2.7 million viewers) of “Trial & Error” retained 79% of its lead-in, which was in line with its average retention during the show’s season one back-to-back episodes.
An encore telecast of “Law & Order: Special Victims Unit” (0.5 in 18-49, 2.6 million viewers overall from 10-11 p.m. ET) tied for the timeslot lead among ABC, CBS and NBC in adults 18-49. The “SVU” rebroadcast retained 100% of the prior week’s encore in this timeslot in 18-49 (0.5 vs. 0.5) and grew +4% in total viewers (2.6 million vs. 2.5 million).
Friday
NBC was #1 in 18-49 (0.7) and won all six half-hours in the demo.
An encore of “American Ninja Warrior” (0.6 in 18-49, 2.9 million viewers overall from 8-10 p.m. ET) improved by 20% in 18-49 (0.6 vs. 0.5) from a week ago, as well as +21% in total viewers (2.9 million vs. 2.4 million). “Ninja” was also +11% vs. the prior four-week encore average in 18-49.
From 10-11 p.m., “Dateline NBC” (0.7, 3.4 million viewers overall) was the #1 program of the night in 18-49 and delivered its strongest Friday performance in two months. The episode saw a 17% increase in the demo (0.7 vs. 0.6) as well as a 13% uptick in total viewers (3.4 million vs. 3.0 million).
“NBC NIGHTLY NEWS WITH LESTER HOLT” WINS THE DEMO AGAIN
#1 Most Watched Season-to-Date in Key Demo
Broadcast Grows Week-Over-Week Across The Board, More than Doubles Key Demo Advantage Over ABC
Holt Speaks with FBI Director Christopher Wray at Last Week’s Aspen Security Forum in News Making Interview
JULY 24, 2018 – “NBC Nightly News with Lester Holt” is the #1 most-watched evening broadcast in the key news demo for the week of July 16, according to Nielsen Media Research data.
The broadcast continues its strong performance in the key demo, growing week-over-week and averaging 1.6 million A25-54 viewers. The broadcast bested “ABC World News Tonight” by +59,000 viewers (+4%) and “CBS Evening News” by +443,000 viewers (+39%). “Nightly News” hit a seven-week high in key demo viewership and more than doubled its advantage over ABC.
Holt began the week in Helsinki leading NBC News’ coverage of President Trump’s meeting with President Putin and anchoring “Nightly News” from the ground Sunday and Monday and contributing to “TODAY.” Later in the week, he sat down with FBI Director Christopher Wray at the Aspen Security Forum for a wide-ranging interview that touched on the Helsinki Summit, the Russia investigation, and the United States’ relationship with China. Wray made headlines when he responded to Holt’s question about having ever considered resigning: “I'm a low-key, understated guy, but that should not be mistaken for what my spine is made out of. I'll just leave it at that.” Watch here.
For the week of July 16, “Nightly News” is the most-watched broadcast among A18-49 viewers, averaging 1.1 million and topping ABC by +32,000 viewers (+3%) and CBS by +274,000 viewers (+34%).
7.2 million total viewers tuned in to “Nightly News” for the week of July 16, leading “CBS Evening News” by 1.8 million total viewers (+32%).
“Nightly News” continues as the #1 most-watched evening newscast season-to-date in the key demo, delivering its largest demo lead over CBS in six seasons.
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Weekly Highlights:
- “Nightly News” averaged 1.6 million A25-54 viewers, outperforming ABC by +59,000 viewers (+4%) and CBS by +443,000 (+39%).
- “Nightly News” grew week-over-week in the key demo, hitting a seven-week high, and more than doubling its advantage over ABC in the key.
- “Nightly News” averaged 1.1 million A18-49 viewers, topping ABC by +32,000 (+3%) and CBS by +274,000 (+34%).
- “Nightly News” averaged 7.2 million total viewers, beating CBS by +1.8 million (+32%).
Season Highlights:
- “Nightly News” is the #1 evening newscast this season in A25-54 and A18-49
- “Nightly News” holds its largest A25-54 demo advantage over CBS in six seasons.
Week of July 16 – July 20, 2018:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 7.236 | 1.31 | 1.577 | 0.83 | 1.071 |
| CBS | 5.484 | 0.94 | 1.134 | 0.62 | 0.797 |
| ABC | 7.820 | 1.26 | 1.518 | 0.81 | 1.039 |
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ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
NBC Nightly News with Lester Holt is the most-watched evening newscast in America, providing the very latest on the day’s top stories and going beyond the headlines to add context and analysis to the most pressing issues of our times. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Sam Singal is the executive producer.
NBC Nightly News with Lester Holt is the most-watched evening newscast in America, providing the very latest on the day’s top stories and going beyond the headlines to add context and analysis to the most pressing issues of our times. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Sam Singal is the executive producer.
‘TODAY’ WINS AGAIN
‘TODAY’ Tops GMA in Key A25-54 and A18-49 Demos
‘TODAY’ Is #1 Across the Board on Thursday
‘TODAY’ Continues Demo Wins Season to Date
NEW YORK – July 24, 2018 – NBC News’ TODAY was the number-one morning show last week, topping ABC’s “Good Morning America” in the key A25-54 and A18-49 demos. For 134 straight weeks, TODAY has won A25-54, delivering its best streak in six years. Among A18-49, TODAY has been number-one for 153 of the last 154 weeks.
TODAY also won across the board, in total viewers and among both key demos, this past Thursday when the show landed the morning show exclusive with White House press secretary Sean Spicer three days following the summit between President Donald Trump and President Vladimir Putin in Helsinki.
Season to date, TODAY remains the number-one morning show among the key A25-54 and A18-49 demos. Year-over-year, the show has improved its total viewers advantage vs. “GMA” by 66% and improved its lead vs. “CBS This Morning” by 58%.
Please note TODAY was retitled on Monday due to live breaking news coverage of the Trump-Putin meeting in Helsinki.
TODAY HIGHLIGHTS:
| Net | HH Rtg | HH Shr | P2+ Imps | P18-49 Rtg | P18-49 Imps | P25-54 Rtg | P25-54 Imps |
| TODAY | 2.56 | 12 | 3,483 | 0.62 | 793 | 0.95 | 1,146 |
| CBS THIS MORNING | 2.05 | 9 | 2,773 | 0.38 | 494 | 0.57 | 691 |
| GOOD MORNING AMERICA | 2.69 | 12 | 3,678 | 0.58 | 752 | 0.89 | 1,070 |
TODAY averaged 1.146 million A25-54 viewers, leading GMA by +76,000 (+7%) and CBS This Morning by +455,000 (+66%)
- TODAY has now ranked #1 among A25-54 viewers for 134 consecutive weeks (best streak in six years) and 150 of the last 151 weeks
- TODAY delivered a 0.95 A25-54 rating, +0.06 points ahead of GMA and +0.38 points more than CBS
TODAY averaged 793,000 A18-49 viewers, +41,000 (+5%) ahead of GMA and +299,000 (+60%) higher than CBS
- TODAY has been #1 among A18-49 viewers in 153 of the last 154 weeks
- TODAY delivered a 0.62 A18-49 rating, +0.04 points more than GMA and +0.24 points better than CBS
TODAY averaged 3.483 million total viewers, leading CBS This Morning by +710,000 (+26%)
- Compared to the same week last season, TODAY’s advantage over CBS increased by 58%
SEASON-TO-DATE
TODAY ranks #1 among A25-54 viewers
- Leads GMA by +150,000 (+11%) and CBS by +558,000 (+62%)
TODAY ranks #1 among A18-49 viewers
- Leads GMA by +143,000 (+15%) and CBS by +417,000 (+64%)
TODAY leads CBS by +740,000, 12% higher than last season
‘TONIGHT SHOW’ ENCORES TOP ‘LATE SHOW’ ORIGINALS IN 18-49 FOR THE LATE-NIGHT RATINGS WEEK OF JULY 9-13
At 12:35 a.m., “Late Night with Seth Meyers” Rebroadcasts Beat “Late Late Show” Encores
NEW YORK — July 17, 2018 — Encore telecasts of “The Tonight Show Starring Jimmy Fallon” have outrated originals of “The Late Show with Stephen Colbert” in adults 18-49 for the late-night ratings week of July 9-13, according to “live plus same day” figures from Nielsen Media Research.
For the week, “Tonight’s” rebroadcasts averaged a 0.39 rating in 18-49 versus a 0.34 for Colbert. ABC’s “Jimmy Kimmel Live,” which was in originals except for a Friday encore, averaged a 0.36.
“Tonight” encores also topped “Late Show” first-runs for the week in many other key demos, including adults 18-34, women 18-34, adults 25-54, women 25-54 and women 35-49.
Last week at 12:35 a.m. ET, encores of “Late Night with Seth Meyers” ranked #1 (0.21) versus CBS’ week of encores for “The Late Late Show with James Corden” (0.18).
LATE-NIGHT WEEKLY AVERAGES
(According to in-home viewing figures from Nielsen Media Research for the week of July 9-13. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
(According to in-home viewing figures from Nielsen Media Research for the week of July 9-13. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.39 rating, 3 share (R)
CBS “Late Show,” 0.34/2
ABC “Kimmel,” 0.36/2 *
NBC “Tonight” 0.39 rating, 3 share (R)
CBS “Late Show,” 0.34/2
ABC “Kimmel,” 0.36/2 *
12:35-1:05 a.m. ET
ABC “Nightline,” 0.24/2
ABC “Nightline,” 0.24/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.21/2 (R)
CBS “Late Late Show,” 0.18/2 (R)
NBC “Late Night,” 0.21/2 (R)
CBS “Late Late Show,” 0.18/2 (R)
1:35-2:05 a.m. ET
NBC “Last Call,” 0.14/2 (R)
NBC “Last Call,” 0.14/2 (R)
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 1.802 million viewers (R)
CBS “Late Show,” 2.654 million viewers
ABC “Kimmel,” 1.885 million viewers *
NBC “Tonight,” 1.802 million viewers (R)
CBS “Late Show,” 2.654 million viewers
ABC “Kimmel,” 1.885 million viewers *
12:35-1:05 a.m. ET
ABC “Nightline,” 1.169 million viewers
ABC “Nightline,” 1.169 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 0.961 million viewers (R)
CBS “The Late Late Show,” 1.065 million viewers (R)
NBC “Late Night,” 0.961 million viewers (R)
CBS “The Late Late Show,” 1.065 million viewers (R)
1:35-2:05 a.m. ET
NBC “Last Call,” 0.621 million viewers (R)
NBC “Last Call,” 0.621 million viewers (R)
* “Kimmel” was in originals Monday-Thursday, with an encore Friday.
SEASON AVERAGES
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.64 rating, 4 share
CBS “Late Show,” 0.58/4
ABC “Kimmel,” 0.47/3
NBC “Tonight” 0.64 rating, 4 share
CBS “Late Show,” 0.58/4
ABC “Kimmel,” 0.47/3
12:35-1:05 a.m. ET
ABC “Nightline,” 0.29/2
ABC “Nightline,” 0.29/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.38/3
CBS “The Late Late Show,” 0.27/2
NBC “Late Night,” 0.38/3
CBS “The Late Late Show,” 0.27/2
1:35-2:05 a.m. ET
NBC “Last Call,” 0.22/2
NBC “Last Call,” 0.22/2
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.653 million viewers
CBS “Late Show,” 3.807 million viewers
ABC “Kimmel,” 2.243 million viewers
NBC “Tonight,” 2.653 million viewers
CBS “Late Show,” 3.807 million viewers
ABC “Kimmel,” 2.243 million viewers
12:35-1:05 a.m. ET
ABC “Nightline,” 1.371 million viewers
ABC “Nightline,” 1.371 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.551 million viewers
CBS “The Late Late Show,” 1.382 million viewers
NBC “Late Night,” 1.551 million viewers
CBS “The Late Late Show,” 1.382 million viewers
1:35-2:05 a.m. ET
NBC “Last Call,” 0.808 million viewers
NBC “Last Call,” 0.808 million viewers
SELECTED CABLE RESULTS, WEEK OF JULY 9-13
NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m., “The Daily Show,” pre-empted
TBS, 11 p.m.-midnight, “Conan,” 0.15
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.52
Adult Swim, 12:30-1:30 a.m. ET, 0.39
Adult Swim, 12:30-1:30 a.m. ET, 0.39
Each adult 18-49 rating point equals 1.28 million viewers.
TOTAL VIEWERS
Comedy Central, 11-11:30 p.m., “The Daily Show,” pre-empted
TBS, 11 p.m.-midnight, “Conan,” 0.388 million
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.168 million
Adult Swim, 12:30-1:30 a.m. ET, 0.844
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.168 million
Adult Swim, 12:30-1:30 a.m. ET, 0.844
NBC WINS THE PRIMETIME WEEK OF JULY 9-15 IN 18-49, TOTAL VIEWERS AND MANY OTHER KEY MEASURES
Monday’s “Ninja Warrior” Increases by +11% Vs. Its Previous Original in 18-49, +19% in Total Viewers
Tuesday’s “America’s Got Talent” Is Television’s Top Telecast Over the Past Three Weeks in 18-49 and Total Viewers, “Talent” & “World of Dance” Beat Their Combined Slot Competition
An Encore “Talent” Is Wednesday’s #1 Show in Total Viewers, “Reverie” Grows +20% to Its Most-Watched Episode Since June 13
On Thursday, “Little Big Shots” Scores as the Most-Watched Show of the Night
“Dateline NBC” Ties for Highest-Rated 18-49 Program on Friday
UNIVERSAL CITY, Calif. — July 17, 2018 — NBC has claimed the primetime ratings week of July 9-15 among the Big 4 networks in adults 18-49, total viewers and many other key ratings measures, according to “live plus same day” figures from Nielsen Media Research.
NBC had four shows in the top 10 for the week, with Tuesday’s telecast of “America’s Got Talent” ranked #1 in all of television. Other NBC shows in the top 10 in broadcast were “World of Dance” at #6, “American Ninja Warrior” at #7 and a special Wednesday telecast of “America’s Got Talent” at #10.
In adults 18-49, NBC is dominating the current primetime season, with leads over #2 ABC and CBS of +0.6 of a rating point or +43% (2.0 vs. 1.4 each). The +43% advantage is the best for any #1 network at this point in the season in the history of Nielsen’s current people-meter sample, which dates back to the fall of 1987.
Season to date, NBC also ranks #1 among ABC, CBS, NBC and Fox in every other key demographic – adults, men and women 18-34; men and women 18-49; and adults, men and women 25-54. In total viewers, NBC is running within 126,000 persons of #1, NBC’s most competitive position at this point in the season in 16 years, since 2001-02. Even excluding all sports, NBC is running closer to CBS at this point in the season in total viewers than it’s been in 15 years, since 2002-03 (currently within 1.398 million total viewers of CBS excluding sports, best since the gap was 605,000 in 2002-03).
Counting entertainment programming only, NBC ranks #1 for the season in adults 18-49 and adults 25-54 and is also #1 or tied for #1 among men and women 18-49; women 25-54, and adults 18-34.
Weekly ratings are “live plus same day” figures from Nielsen Media Research unless otherwise noted. Season-to-date ratings are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”
Week 42 Averages
Adult 18-49 Rating, “live plus same day,” July 9-15
NBC…0.8
ABC…0.7
CBS…0.6
Fox…0.6
CW…0.2
Total Viewers
NBC…4.3 million
CBS…4.0 million
ABC…3.4 million
Fox…2.1 million
CW…0.9 million
Season-to-Date Averages
Adult 18-49 Rating, “Most Current”
NBC…2.0
ABC…1.4
CBS…1.4
Fox…1.3
CW…0.5
Total Viewers
CBS…8.3 million
NBC…8.2 million
ABC…5.9 million
Fox…4.5 million
CW…1.6 million
NBC highlights for the week of July 9-15:
Monday
“American Ninja Warrior” (1.0/5 in 18-49, 5.0 million viewers overall from 8-9 and 9:21-10:19 p.m. ET) ranked as the #2 show of the night on the Big 4 networks in adults 18-49 and total viewers, increasing by +11% versus the show’s prior original in 18-49 (1.0 vs. 0.9 from 9-11 p.m. on June 25) and +19% in total viewers (5.0 million vs. 4.2 million). “Ninja” equaled the show’s top 18-49 rating since Wednesday, June 13 (1.1 from 8-10 p.m.) and delivered its most-watched episode since that same date (5.1 million)
“Dateline NBC” (0.6/3 in 18-49, 0.9 in 25-54, 3.4 million viewers overall from 10:19-11:03 p.m. ET) tied for #1 among ABC, CBS and NBC for the 10:30-11 p.m. half-hour in adults 18-49 and ranked #1 outright among those nets in that half-hour in adults 25-54 and total viewers.
Tuesday
NBC ranked #1 Tuesday night versus the Big 4 competition combined in 18-49 and total viewers, dominating six of six half-hours in both measures.
“America’s Got Talent” (2.1/10 in 18-49, 11.6 million viewers overall from 8-10 p.m. ET) scored as television’s #1 program in 18-49 and total viewers in three weeks, since the June 19 “AGT” (2.2 in 18-49, 11.9 million viewers overall). This week’s “Talent” beat the timeslot’s Big 4 competition combined by +24% in adults 18-49 (2.1 vs. a combined 1.7). Despite the previous week’s encore, “Talent” grew +5% versus its prior original in 18-49 (2.1 vs. 2.0 on June 26) and +2% in total viewers (11.551 million vs. 11.295 million). “AGT” was the #1 show of the night in 18-49, total viewers and every other key measure.
“World of Dance” (1.2/6 in 18-49, 5.9 million viewers overall from 10-11 p.m. ET) beat the timeslot’s combined ABC-CBS competition by a +33% margin in adults 18-49 (1.2 vs. a combined 0.9). “World” dominated the time period in every key measure, topping the combined ABC-CBS competition in all key demographics. “World” was the #2 show of the night in 18-49 and total viewers, behind only “America’s Got Talent.”
Wednesday
An encore “Best of Auditions” recap episode of “America’s Got Talent” (0.9/5 in 18-49, 6.0 million viewers overall from 8-10 p.m. ET) was the #1 show of the night in total viewers, ahead of CBS’ originals of “Big Brother” and the premiere of “TKO: Total Knock Out,” and tied as the #2 show of the night in 18-49.
“Reverie” (0.4/2 in 18-49, 2.2 million viewers overall from 10-11 p.m. ET) grew versus its prior original by +20% in total viewers (2.2 million vs. 1.8 million), making this the most-watched “Reverie” since June 13 (2.3 million). In 18-49, “Reverie” held at a steady 0.4 for a third straight telecast.
Thursday
“Little Big Shots” (0.7/4 in 18-49, 5.8 million viewers overall from 8-9 p.m. ET) scored as the #1 show of the night among the Big 4 networks in total viewers, jumping +1.8 million persons or +45% versus NBC’s average in the timeslot last summer in total viewers (5.8 million vs. 4.0 million, L+SD excluding sports).
“Marlon” (0.6/3 in 18-49, 2.9 million viewers overall from 9-9:30 p.m. ET) retained 100% week to week in 18-49 (0.6 vs. 0.6) and 98% in total viewers (2.9 million vs. 3.0 million, which was a season high), to maintain a 0.6 in 18-49 for a fourth straight week.
At 9:30, the second-season finale of “Marlon” (0.6/3 in 18-49, 2.4 million viewers overall from 9:30-10 p.m. ET) retained 100% week to week in 18-49 (0.6 vs. 0.6) to maintain that 0.6 rating with all five of its 9:30 telecasts this summer. And for a fourth week in a row, the 9:30 “Marlon” retained 100% of its 18-49 lead-in from the 9 p.m. “Marlon.”
An encore telecast of “Law & Order: Special Victims Unit” (0.5/2 in 18-49, 2.5 million viewers overall from 10-11 p.m. ET) tied for the timeslot lead among ABC, CBS and NBC in adults 18-49 and 25-54 and was also #1 or tied for #1 among men and women 18-49 and men and women 25-54. The “SVU” rebroadcast retained 100% of the prior week’s encore in this timeslot in 18-49 (0.5 vs. 0.5) and grew +5% in total viewers (2.5 million vs. 2.4 million).
Friday
NBC tied for #1 in 18-49 (0.5/3) and led or was tied for #1 in every half-hour.
An encore of “American Ninja Warrior” (0.5/3 in 18-49, 2.4 million viewers overall from 8-10 p.m. ET) and was even in 18-49 from the previous week. It was also the youngest-skewing broadcast program for the night.
From 10-11 p.m., “Dateline NBC” (0.6/3, 3.0 million viewers overall) was tied for #1 in its timeslot and #1 for the highest-rated program of the night. It remained even from a week ago in 18-49 and saw its total viewer increase in the second half-hour.
“NBC NIGHTLY NEWS WITH LESTER HOLT” WINS THE DEMO AGAIN
#1 Most Watched Season-to-Date in Key Demo
Broadcast Grows Week-Over-Week in A25-54 Viewers
Holt Leads NBC News’ Coverage of Helsinki Summit and President Trump’s first visit to the U.K.
JULY 17, 2018 – “NBC Nightly News with Lester Holt” is the #1 most-watched evening broadcast in the key news demo for the week of July 9, according to Nielsen Media Research data.
The broadcast continues its strong performance in the key demo, growing week-over-week and averaging 1.6 million A25-54 viewers. The broadcast bested “ABC World News Tonight” by +24,000 viewers (+2%) and “CBS Evening News” by +555,000 viewers (+56%).
Starting last week, Holt led NBC News’ special coverage of President Trump’s first trip to the United Kingdom and his summit with President Putin in Helsinki. Holt anchored “NBC Nightly News” live from London on Friday, July 13 and live from Helsinki on Sunday, July 15 and Monday, July 16. Additionally, he reported for “TODAY” and anchored five NBC News special reports.
Capping a dramatic and historic news day, Holt ended last night’s broadcast by reminding viewers that “it is often the judgement of history that has the last word.” You can watch the full version of Holt’s final remarks to close last night’s broadcast here: https://nbcnews.to/2upLM1C
Tomorrow, Holt interviews FBI Director Christopher Wray at the Aspen Security Forum, just two days after President Trump’s summit with the Russian President.
For the week of July 9, “Nightly News” is the most-watched broadcast among A18-49 viewers, averaging 1.1 million and topping ABC by +23,000 viewers (+2%) and CBS by +374,000 viewers (+54%).
7.2 million total viewers tuned in to “Nightly News” for the week of July 9, leading “CBS Evening News” by 1.9 million total viewers (+35%).
“Nightly News” continues as the #1 most-watched evening newscast season-to-date in the key demo, delivering its largest demo lead over CBS in six seasons.
# # #
Weekly Highlights:
- “Nightly News” averaged 1.6 million A25-54 viewers, outperforming ABC by +24,000 viewers (+2%) and CBS by +555,000 (+56%).
- “Nightly News” grew week-over-week in the key demo.
- “Nightly News” averaged 1.1 million A18-49 viewers, topping ABC by +23,000 (+2%) and CBS by +374,000 (+54%).
- “Nightly News” averaged 7.2 million total viewers, beating CBS by +1.9 million (+35%).
Season Highlights:
- “Nightly News” is the #1 evening newscast this season in A25-54 and A18-49
- “Nightly News” holds its largest A25-54 demo advantage over CBS in six seasons.
Week of July 9 – July 13, 2018:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 7.203 | 1.28 | 1.550 | 0.82 | 1.061 |
| CBS | 5.329 | 0.82 | 0.995 | 0.53 | 0.687 |
| ABC | 7.712 | 1.26 | 1.526 | 0.81 | 1.038 |
# # #
ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
NBC Nightly News with Lester Holt is the most-watched evening newscast in America, providing the very latest on the day’s top stories and going beyond the headlines to add context and analysis to the most pressing issues of our times. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Sam Singal is the executive producer.
NBC Nightly News with Lester Holt is the most-watched evening newscast in America, providing the very latest on the day’s top stories and going beyond the headlines to add context and analysis to the most pressing issues of our times. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Sam Singal is the executive producer.
‘TODAY’ IS #1 AGAIN
TODAY Tops GMA in Key A25-54 and A18-49 Demos
TODAY Delivers Best A25-54 Streak at #1 in Six Years
TODAY Posts Biggest Week-Over-Week Audience Growth Across the Board
NEW YORK – July 17, 2018 – TODAY is the number-one morning show, leading ABC’s “Good Morning America” among the key A25-54 and A18-49 demos. TODAY has now topped GMA for 133 consecutive weeks in A25-54, it’s best streak in six years, and has won its 152ndweek out of 153 in A18-49. Week-over-week, TODAY delivered the biggest growth across the board in total viewers and both key demos, and posted its widest A25-54 demo advantage over GMA in four weeks and “CBS This Morning” in six weeks. Compared to the same week last season, TODAY also improved its demo leads over both GMA and CBS.
Season to date, TODAY remains the top morning show among the key demos, leading GMA by 11% in A25-54 and 16% in A18-49. It has also improved its total viewers vs. GMA by 67% year-over-year.
TODAY HIGHLIGHTS:
| Net | HH Rtg | HH Shr | P2+ Imps | P18-49 Rtg | P18-49 Imps | P25-54 Rtg | P25-54 Imps |
| TODAY | 2.63 | 12 | 3,622 | 0.66 | 847 | 1.00 | 1,205 |
| CBS THIS MORNING | 2.09 | 9 | 2,817 | 0.39 | 502 | 0.57 | 690 |
| GOOD MORNING AMERICA | 2.79 | 13 | 3,795 | 0.59 | 759 | 0.90 | 1,083 |
TODAY averaged 1.205 million A25-54 viewers, leading GMA by +122,000 (+11%) and CBS This Morning by +515,000 (+75%)
- TODAY has now ranked #1 among A25-54 viewers for 133 consecutive weeks (best streak in six years) and 149 of the last 150 weeks
- TODAY’s A25-54 viewership hit a three-week high, up +7% (+76,000) week-over-week for the biggest gain among the morning shows
- TODAY held its widest demo advantage over GMA in four weeks and biggest lead over CBS in six weeks
- Compared to the same week last season, TODAY improved its advantages over both GMA (18% higher) and CBS (17% higher)
- TODAY delivered a 1.00 A25-54 rating, +0.10 points ahead of GMA and +0.43 points more than CBS
TODAY averaged 847,000 A18-49 viewers, +88,000 (+12%) ahead of GMA and +345,000 (+69%) higher than CBS
- TODAY has been #1 among A18-49 viewers in 152 of the last 153 weeks
- TODAY delivered its best A18-49 audience in three weeks and highest advantages over the competition in four weeks
- Week-over-week, TODAY’s A18-49 viewership posted the biggest gain (+5%, or +40,000)
- TODAY delivered a 0.66 A18-49 rating, +0.07 points more than GMA and +0.27 points better than CBS
TODAY averaged 3.622 million total viewers, leading CBS This Morning by +805,000 (+29%) and trailing GMA by -173,000 (-5%)
- This was TODAY’s best total viewer average in three weeks and largest advantage over CBS in seven weeks (since the week of 5/21/2018)
- TODAY’s lead over CBS increased by 46% week-over-week and more than doubled versus the same week last season (up +129%)
- Among the morning shows, TODAY added the most total viewer week-over-week (+132,000, or +4%) and was the only broadcast to increase versus the same week last season (+27,000, or +1%)
SEASON-TO-DATE
TODAY ranks #1 among A25-54 viewers
- Leads GMA by +151,000 (+11%) and CBS by +560,000 (+62%)
TODAY ranks #1 among A18-49 viewers
- Leads GMA by +145,000 (+16%) and CBS by +420,000 (+64%)
TODAY ranks #2 among total viewers
- Trails GMA by -63,000, 67% narrower than last season
- Leads CBS by +740,000, 12% higher than last season
‘TONIGHT SHOW’ FINISHES #1 FOR THE LATE-NIGHT RATINGS WEEK OF JULY 2-6 IN 18-49 & ALL OTHER KEY DEMOS
In a Holiday Week of Encores, “Tonight” Posts Adult 18-49 Margins of +31% Vs. Kimmel and +45% Vs. Colbert
“Late Night with Seth Meyers” Rules the 12:35 a.m. Hour in 18-49
NEW YORK — July 10, 2018 — Rebroadcasts of “The Tonight Show Starring Jimmy Fallon” have taken the encore late-night ratings week of July 2-6 versus the ABC and CBS timeslot competition in adults 18-49, while also finishing #1 for the week in all other key demographics (including a tie in men 18-34), according to “live plus same day” figures from Nielsen Media Research.
The “Tonight” encores won the 11:35 p.m. ET hour for the week over “Jimmy Kimmel Live” rebroadcasts by a +31% margin in adults 18-49 (with a 0.42 rating vs. a 0.32) and versus “The Late Show with Stephen Colbert” encores by +45% (0.42 vs. 0.29). Note that ABC and CBS excluded their Wednesday, July 4 rebroadcasts from these averages.
Last week at 12:35 a.m. ET, an encore week of “Late Night with Seth Meyers” topped “The Late Late Show with James Corden” rebroadcasts by a +33% margin in adults 18-49 (with a 0.24 rating vs. a 0.18). For their head-to-head half-hour, “Late Night” beat ABC’s “Nightline” in adults 18-49, total viewers and every other key demographic.
LATE-NIGHT WEEKLY AVERAGES
(According to viewing figures from Nielsen Media Research for the week of July 2-6. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
(According to viewing figures from Nielsen Media Research for the week of July 2-6. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.42 rating, 3 share (R)
CBS “Late Show,” 0.29/2 (R) *
ABC “Kimmel,” 0.32/2 (R) *
NBC “Tonight” 0.42 rating, 3 share (R)
CBS “Late Show,” 0.29/2 (R) *
ABC “Kimmel,” 0.32/2 (R) *
12:35-1:05 a.m. ET
ABC “Nightline,” 0.23/2 *
ABC “Nightline,” 0.23/2 *
12:35-1:35 a.m. ET
NBC “Late Night,” 0.24/2 (R)
CBS “Late Late Show,” 0.18/2 (R) *
NBC “Late Night,” 0.24/2 (R)
CBS “Late Late Show,” 0.18/2 (R) *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.16/2 (R)
NBC “Last Call,” 0.16/2 (R)
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 1.960 million viewers (R)
CBS “Late Show,” 2.061 million viewers (R) *
ABC “Kimmel,” 1.680 million viewers (R) *
NBC “Tonight,” 1.960 million viewers (R)
CBS “Late Show,” 2.061 million viewers (R) *
ABC “Kimmel,” 1.680 million viewers (R) *
12:35-1:05 a.m. ET
ABC “Nightline,” 1.120 million viewers *
ABC “Nightline,” 1.120 million viewers *
12:35-1:35 a.m. ET
NBC “Late Night,” 0.977 million viewers (R)
CBS “The Late Late Show,” 1.046 million viewers (R) *
NBC “Late Night,” 0.977 million viewers (R)
CBS “The Late Late Show,” 1.046 million viewers (R) *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.628 million viewers (R)
NBC “Last Call,” 0.628 million viewers (R)
* Wednesday’s ABC and CBS programs were excluded due to the July 4 holiday.
SEASON AVERAGES
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.64 rating, 4 share
CBS “Late Show,” 0.58/4
ABC “Kimmel,” 0.47/3
NBC “Tonight” 0.64 rating, 4 share
CBS “Late Show,” 0.58/4
ABC “Kimmel,” 0.47/3
12:35-1:05 a.m. ET
ABC “Nightline,” 0.30/2
ABC “Nightline,” 0.30/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.38/3
CBS “The Late Late Show,” 0.27/2
NBC “Late Night,” 0.38/3
CBS “The Late Late Show,” 0.27/2
1:35-2:05 a.m. ET
NBC “Last Call,” 0.22/2
NBC “Last Call,” 0.22/2
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.647 million viewers
CBS “Late Show,” 3.825 million viewers
ABC “Kimmel,” 2.244 million viewers
NBC “Tonight,” 2.647 million viewers
CBS “Late Show,” 3.825 million viewers
ABC “Kimmel,” 2.244 million viewers
12:35-1:05 a.m. ET
ABC “Nightline,” 1.374 million viewers
ABC “Nightline,” 1.374 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.545 million viewers
CBS “The Late Late Show,” 1.382 million viewers
NBC “Late Night,” 1.545 million viewers
CBS “The Late Late Show,” 1.382 million viewers
1:35-2:05 a.m. ET
NBC “Last Call,” 0.808 million viewers
NBC “Last Call,” 0.808 million viewers
SELECTED CABLE RESULTS, WEEK OF JULY 2-6
NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.13 (R) **
TBS, 11 p.m.-midnight, “Conan,” 0.15 (R)
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.57
Adult Swim, 12:30-1:30 a.m. ET, 0.43
Adult Swim, 12:30-1:30 a.m. ET, 0.43
Each adult 18-49 rating point equals 1.28 million viewers.
TOTAL VIEWERS
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.314 million (R) **
TBS, 11 p.m.-midnight, “Conan,” 0.367 million (R)
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.194 million
Adult Swim, 12:30-1:30 a.m. ET, 0.893
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.194 million
Adult Swim, 12:30-1:30 a.m. ET, 0.893
** Monday’s “Daily Show” was preempted
NBC WINS THE PRIMETIME WEEK OF JULY 2-8 IN 18-49, TOTAL VIEWERS & EVERY OTHER KEY MEASURE
In Total Viewers, the Most-Watched “Macy’s 4th of July” Special in 6 Years Teams With “Little Big Shots” and an “America’s Got Talent” Encore to Account for 3 of the 5 Top Shows of the Week
In 18-49, “Macy’s,” “LBS” and Saturday’s NASCAR Racing From Daytona Join Encores of “Talent,” “Macy’s, “American Ninja Warrior” & “World of Dance” Among the Week’s Top 20 Primetime Programs on the Big 4
Season to Date NBC Leads Primetime in 18-49 by a +43% Margin, the Biggest Lead at This Point in the Season for Any Network in People-Meter History
On Tuesday, Encores of "America’s Got Talent" & “World of Dance” Sweep the Night Among the Big 4 Networks
"Macy's 4th of July" Special Dominates Wednesday, Grows +1.0 Million Viewers Year-to-Year For the Event’s Most-Watched Telecast Since 2012
On Thursday, "Little Big Shots" Is the Most-Watched Show of the Night & "Marlon" Hits a Season High in Total Viewers
NBC’s “Dateline” & “Ninja” Encores Win Friday in 18-49
NBC Dominates Saturday With NASCAR Cup Series Coverage
L+3: The Prior Friday’s “Dateline” Reports the Night’s Top Lift in Total Viewers; the Previous Saturday’s “Taken” Captures That Night’s Biggest L+3 Gains in 18-49 and Total Viewers; the Prior Sunday’s “Shades of Blue” Locks Up That Night’s Biggest L+3 Gains in 18-49 Percentage and Total Viewers
UNIVERSAL CITY, Calif. — July 10, 2018 — NBC has claimed the primetime ratings week of July 2-8 among the Big 4 networks in adults 18-49, total viewers and every other key ratings measure, according to “live plus same day” figures from Nielsen Media Research.
In total viewers, Wednesday’s “Macy's 4th of July Fireworks Spectacular,” Thursday’s “Little Big Shots” and Tuesday’s encore “America’s Got Talent” accounted for three of the week’s five most-watched shows for the week, ranking respectively #2, #3 and #5.
With 7.4 million viewers, Wednesday’s “Macy’s” special delivered its biggest overall audience since 2012.
In adults 18-49, NBC’s schedule accounted for eight of the week’s top 20 primetime telecasts on ABC, CBS, NBC and Fox – the “Macy’s” special (tied for #3), Tuesday’s “Talent” encore (tied for #5), “LBS,” Wednesday’s “Macy’s” encore and Saturday’s NASCAR race from Daytona (all tied for #11) and Monday’s “Ninja” rebroadcast, Tuesday’s “World of Dance” encore and Sunday’s “Talent” rebroadcast (all tied for #14).
NBC’s weeklong win in total viewers is the network’s first in that category since the PyeongChang Olympics in February and first time without boosts from Olympics or NFL coverage since the week of Aug. 28-Sept. 3, 2017. In addition to winning among the Big 4 networks in adults 18-49 and total viewers, NBC also took the week in adults, men and women 18-34; men and women 18-49; and adults, men and women 25-54.
In adults 18-49, NBC is dominating the current primetime season, with leads over #2 ABC and CBS of +0.6 of a rating point or +43% (2.0 vs. 1.4 each). The +43% advantage is the best for any #1 network at this point in the season in the history of Nielsen’s current people-meter sample, which dates back to the fall of 1987.
Season to date, NBC also ranks #1 among ABC, CBS, NBC and Fox in every other key demographic – adults, men and women 18-34; men and women 18-49; and adults, men and women 25-54. In total viewers, NBC is running within 131,000 persons of #1, NBC’s most competitive position at this point in the season in 16 years, since 2001-02. Even excluding all sports, NBC is running closer to CBS at this point in the season in total viewers than it’s been in 15 years, since 2003-04 (currently within 1.430 million total viewers of CBS excluding sports, best since the gap was 621,000 in 2002-03).
Counting entertainment programming only, NBC ranks #1for the season in adults 18-49 and adults 25-54 and is also #1 or tied for #1 among men and women 18-49; women 25-54, and adults 18-34.
Weekly ratings are “live plus same day” figures from Nielsen Media Research unless otherwise noted. Season-to-date ratings are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”
Week 41 Averages
Adult 18-49 Rating, “live plus same day,” June 18-24
NBC…0.7
CBS…0.6
ABC…0.6
Fox…0.4
CW…0.2
Total Viewers
NBC…4.1 million
NBC…4.0 million
ABC…3.1 million
Fox…1.6 million
CW…0.7 million
Season-to-Date Averages
Adult 18-49 Rating, “Most Current”
NBC…2.0
ABC…1.4
CBS…1.4
Fox…1.3
CW…0.6
Total Viewers
CBS…8.4 million
NBC…8.3 million
ABC…5.9 million
Fox…4.5 million
CW…1.6 million
NBC highlights for the week of July 2-8:
Monday
“Running Wild with Bear Grylls,” featuring Scott Eastwood (0.6/3 in 18-49, 3.1 million viewers overall from 8-9 p.m. ET) tied for #1 in the slot among the Big 4 networks in men 25-54 and tied for #2 in adults 18-49. Despite the week’s holiday distractions, “Running Wild” retained 100% of the prior week’s 18-49 rating (0.6 vs. 0.6) and 99% in total viewers (3.1 million vs. 3.2 million).
“Live Plus Three Day” Ratings: “Running Wild” increased by +8% in 18-49 (from 0.64 rating to a 0.69) and +240,000 viewers overall (3.1 million to 3.4 million) going from “live plus same day” Nielsens to L+3.
A rebroadcast of “American Ninja Warrior” (0.7/3 in 18-49, 3.2 million viewers overall from 9-11 p.m. ET) tied for #1 for its second hour from 10-11 p.m. among ABC, CBS and NBC versus original competition in adults 18-49 and ranked #1 outright versus that original competition in adults 25-54.
Tuesday
NBC’s encore lineup ranked #1 Tuesday night in every key measure, winning six of six half-hours in adults 18-49.
A rebroadcast of “America’s Got Talent” (1.1/6 in 18-49, 6.3 million viewers overall from 8-10 p.m. ET) ranked as the #1 show of the night on ABC, CBS, NBC or Fox in 18-49 and total viewers and every other key ratings measure and finished #1 in the timeslot among the Big 4 networks in 18-49, total viewers and every other key ratings measure.
An encore “World of Dance” (0.7/4 in 18-49, 3.7 million viewers overall from 10-11 p.m. ET) won the timeslot among ABC, CBS and NBC in all key demographics and was the #2 telecast of the night in adults 18-49 behind only “America’s Got Talent.”
Wednesday
NBC dominated primetime with the “Macy's 4th of July Fireworks® Spectacular” and the 10 p.m. “Macy’s” recap giving NBC convincing primetime wins among the Big 4 networks in every key ratings measure.
“Macy's 4th of July Fireworks Spectacular” (1.2/7 in 18-49, 7.4 million viewers overall from 8-10 p.m. ET) grew year to year in total viewers by +1.0 million persons or +16% (7.4 million vs. 6.4 million), making this the most-watched annual “Macy’s 4th of July” special since 2012 (8.1 million). “Macy’s” was the #1 show of the night on ABC, CBS, NBC and Fox in adults 18-49, total viewers and all other key measures. The special generated growth throughout its two hours, with this track: 0.9, 1.1, 1.2, 1.7, with increases of +89% from its first half-hour to its fourth in 18-49 rating (0.9 to 1.7) and +71% or more than +4.2 million persons in total viewers (6.0 million vs. 10.2 million). In the 9-10 p.m. hour, “Macy’s” topped “Big Brother” head to head by a +56% margin in 18-49 (1.4 vs. 0.9) and +4.7 million viewers overall (8.7 million vs. 3.9 million).
A recap telecast of “Macy's 4th of July Fireworks Spectacular” (0.8/5 in 18-49, 4.5 million viewers overall from 10-11 p.m. ET) ranked #1 for the hour among ABC, CBS and NBC in every key ratings demographic (including a tie in women 25-54).
Thursday
“Little Big Shots” (0.8/4 in 18-49, 6.5 million viewers overall from 8-9 p.m. ET) ranked as the #1 show of the night on cable or broadcast in total viewers, with the show’s most-watched episode since Sunday April 8 (6.7 million). “LBS” also equals its highest 18-49 rating since that same date (0.9). Versus NBC’s average in the timeslot last summer, this week’s “LBS” is up +2.5 million persons or +62% in total viewers (6.512 million vs. 4.019 million, L+SD excluding sports). L+3: “Little Big Shots” increased by +6% in 18-49 (0.83 to 0.88) and +533,000 viewers overall (6.5 million to 7.0 million) going from L+SD to L+3 Nielsens.
“Marlon” (0.6/3 in 18-49, 3.0 million viewers overall from 9-9:30 p.m. ET) set a new season high in total viewers, topping the prior high of 2.9 million for the June 14 season premiere. In 18-49, “Marlon” maintained a 0.6 in 18-49 for a third straight week. L+3: “Marlon” grew by +23% in 18-49 going from L+SD to L+7 (0.64 to 0.79) and +326,000 viewers overall (3.0 million to 3.3 million).
A second episode of “Marlon” (0.6/3 in 18-49, 2.3 million viewers overall from 9:30-10 p.m. ET) represented the fourth straight 9:30 “Marlon” this summer to maintain a 0.6 in 18-49 and the third in a row to maintain 100% of its lead-in. L+3: The 9:30 “Marlon” increased by +29% in 18-49 (0.56 to 0.72) and +370,000 viewers overall (2.3 million to 2.7 million) going from L+SD to L+7.
An encore telecast of “Law & Order: Special Victims Unit” (0.5/2 in 18-49, 2.5 million viewers overall from 10-11 p.m. ET) tied for the timeslot lead among ABC, CBS and NBC in adults 18-49 and adults 25-54.
Friday
NBC’s encore lineup won the night in adults 18-49.
An encore telecast of “American Ninja Warrior” (0.5/3 in 18-49, 2.8 million viewers overall from 8-10 p.m. ET) tied for the timeslot win in adults 18-49 versus competition that included original programming on ABC and Fox.
A rebroadcast of “Dateline NBC” (0.6/3 in 18-49, 0.8 in adults 25-54, 3.1 million viewers overall from 10-11 p.m. ET) tied as the #1 show of the night on the Big 4 networks in adults 18-49 and adults 25-54. L+3: The prior Friday’s “Dateline” increased by +30% in 18-49 (0.71 to 0.92) and more than +1.0 million viewers overall (3.9 million to 4.9 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lift of the night in total viewers. Upscale: Friday’s “Dateline” is delivering a solid upscale audience, indexing at a 114 among adults 18-49 in $100K+ homes.
Saturday
NBC Sports 7:54-11:15 p.m. ET coverage of NASCAR Cup Series racing from Daytona (0.8/5 in 18-49, 4.4 million viewers overall) won the night among ABC, CBS, NBC and Fox in 18-49, total viewers and every other key ratings measure. The primetime average of an 0.8 rating in 18-49 is the highest for any Big 4 network on a Saturday since ABC’s 1.9 with NBA Playoffs on May 5.
“NBC NIGHTLY NEWS WITH LESTER HOLT” IS #1
#1 Most Watched Season-to-Date in Key Demo
Holt Talks Criminal Justice Reform with Meek Mill and Remy Ma at ESSENCE Festival in New Orleans
JULY 10, 2018 – “NBC Nightly News with Lester Holt” is the #1 most-watched evening broadcast in the key news demo for the week of July 2, according to Nielsen Media Research data.
The broadcast continues its strong performance in the key demo, growing week-over-week and averaging 1.5 million A25-54 viewers. The broadcast beat “ABC World News Tonight” by +45,000 viewers (+3%) and “CBS Evening News” by +423,000 viewers (+38%).
On Saturday, Holt discussed criminal justice reform with Meek Mill and Remy Ma at ESSENCE Festival in New Orleans. Mill discussed his work, which focuses on the probation system, noting that his fame gives him a platform as well as his belief that: “We need to break the system and rearrange it”
Remy Ma spoke about the post-incarceration system and the affect it has on women: “You never really finish paying your debt to society.”
Additionally, Holt moderated a panel on the power of women in politics with four female African-American mayors including Mayor Karen Freeman-Wilson of Gary, Indiana; Mayor Vi Lyles of Charlotte, North Carolina; Mayor Keisha Lance Bottoms of Atlanta, Georgia; and Mayor LaToya Cantrell of New Orleans, Louisiana.
This week, Holt led NBC News’ special coverage of President Trump’s Supreme Court nominee announcement.
For the week of July 2, “Nightly News” is the most-watched broadcast among A18-49 viewers, growing week-over-week and averaging 1.1 million. "Nightly News" bested ABC by +23,000 viewers (+2%) and CBS by +305,000 viewers (+40%).
7.3 million total viewers tuned in to “Nightly News” for the week of July 2, topping “CBS Evening News” by 1.7 million total viewers (+30%). Additionally, “Nightly News” grew its total audience week-over-week and year-over-year.
“Nightly News” continues as the #1 most-watched evening newscast season-to-date in the key demo, delivering its largest demo lead over CBS in six seasons.
# # #
Weekly Highlights:
- “Nightly News” averaged 1.5 million A25-54 viewers, outperforming ABC by +45,000 viewers (+3%) and CBS by +423,000 (+38%).
- “Nightly News” averaged 1.1 million A18-49 viewers, topping ABC by +23,000 (+2%) and CBS by +305,000 (+40%).
- “Nightly News” averaged 7.3 million total viewers, beating CBS by +1.7 million (+30%).
- “Nightly News” grew its week-over-week audience across the board.
- "Nightly News" grew its total audience year-over-year.
Season Highlights:
- “Nightly News” is the #1 evening newscast this season in A25-54 and A18-49
- “Nightly News” holds its largest A25-54 demo advantage over CBS in six seasons.
Week of July 2 – July 6, 2018:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 7.304 | 1.28 | 1.548 | 0.84 | 1.077 |
| CBS | 5.630 | 0.93 | 1.125 | 0.60 | 0.772 |
| ABC | 7.666 | 1.25 | 1.503 | 0.82 | 1.054 |
# # #
ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
NBC Nightly News with Lester Holt is the most-watched evening newscast in America, providing the very latest on the day’s top stories and going beyond the headlines to add context and analysis to the most pressing issues of our times. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Sam Singal is the executive producer.
NBC Nightly News with Lester Holt is the most-watched evening newscast in America, providing the very latest on the day’s top stories and going beyond the headlines to add context and analysis to the most pressing issues of our times. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Sam Singal is the executive producer.
TODAY WINS AGAIN
TODAY Tops GMA in Key A25-54 and A18-49 Demos
TODAY Delivers Best A25-54 Streak in Six Years at #1
TODAY Increased A25-54 Demo Lead vs. GMA
NEW YORK – July 10, 2018 – TODAY is the number-one morning show, topping ABC’s “Good Morning America” among the key A25-54 and A18-49 demos. TODAY has now won 132 consecutive weeks in the A25-54 news demo, its best streak in six years, while improving its advantage over GMA by four times compared to the prior week. TODAY has also won 151 weeks out of 152 in A18-49, posting its best lead over GMA in three weeks, and also improved its total viewers margin vs. GMA by 40% week-over-week.
Season to date, TODAY remains the top morning show among both key demos, leading GMA by 11% in A25-54 and 16% in A18-49. It has also narrowed the total viewer gap vs. GMA this season by 68% year-over-year.
Given the holiday week, TODAY was rated for four out of the five days last week. GMA was also rated four days and “CBS This Morning” was rated just two days.
TODAY HIGHLIGHTS:
| Net | HH Rtg | HH Shr | P2+ Imps | P18-49 Rtg | P18-49 Imps | P25-54 Rtg | P25-54 Imps |
| TODAY | 2.55 | 11 | 3,490 | 0.63 | 807 | 0.94 | 1,129 |
| CBS THIS MORNING | 2.14 | 9 | 2,937 | 0.39 | 502 | 0.57 | 693 |
| GOOD MORNING AMERICA | 2.68 | 12 | 3,665 | 0.56 | 727 | 0.85 | 1,031 |
TODAY averaged 1.129 million A25-54 viewers, leading GMA by +98,000 (+9%) and CBS This Morning by +436,000 (+63%)
- TODAY has now ranked #1 among A25-54 viewers for 132 consecutive weeks (best streak in almost six years) and 148 of the last 149 weeks
- TODAY’s demo lead over GMA was more than four times higher than prior week while its advantage over CBS increased by 8%
- TODAY delivered a 0.94 A25-54 rating, +0.09 points ahead of GMA and +0.37 points more than CBS
TODAY averaged 807,000 A18-49 viewers, +79,000 (+11%) ahead of GMA and +305,000 (+61%) higher than CBS
- TODAY has been #1 among A18-49 viewers in 151 of the last 152 weeks
- TODAY posted its best A18-49 lead over GMA in three weeks
- Week-over-week, TODAY’s A18-49 lead over CBS improved by 9%
- TODAY delivered a 0.63 A18-49 rating, +0.07 points more than GMA and +0.24 points better than CBS
TODAY averaged 3.490 million total viewers, leading CBS This Morning by +553,000 (+19%)
- The total viewer gap between TODAY and GMA narrowed by 40% week-over-week and by 24% compared to the same week last season
SEASON-TO-DATE
TODAY ranks #1 among A25-54 viewers
- Leads GMA by +152,000 (+11%) and CBS by +561,000 (+62%)
TODAY ranks #1 among A18-49 viewers
- Leads GMA by +147,000 (+16%) and CBS by +422,000 (+63%)
TODAY leads CBS by +738,000, 10% higher than last season
NBC TAKES THE JUNE 25-JULY 1 RATINGS WEEK IN 18-49, ‘TALENT’ RANKS #1 IN TOTAL VIEWERS BY +4.2 MILLION PERSONS
Joining “America’s Got Talent” Among the Week’s Top-20 Primetime Big 4 Shows Are “World of Dance,” “American Ninja Warrior,” “Ellen’s Game of Games,” “Dateline NBC” & “Little Big Shots”
Monday’s "American Ninja Warrior" Wins the 10 p.m. Hour in 18-49; "Running Wild With Bear Grylls" Grows +4% Week to Week in Total Viewers
Tuesday’s "America’s Got Talent" Beats Its Big 4 Timeslot Competition Combined by +25% in 18-49, “World of Dance” Tops Its Combined ABC-CBS Competition by +63%
L+3: “Talent” Generates Tuesday’s Top Lifts in 18-49 & Total Viewers
On Thursday, "Little Big Shots" & Two Episodes of "Marlon" Grow Week to Week in Total Viewers & Retain 100% in 18-49
NBC Wins Friday in 18-49, "Dateline" Is the #1 Show of the Night, A "Ninja" Encore Leads the 8-10 p.m. Slot
“Dateline Mystery” Is Saturday #1 Most-Watched Primetime Telecast on the Big 4
L+3: The Previous Saturday’s “Taken” Grabs That Night’s Top Lifts on the Big 4 in 18-49 and Total Viewers; the Prior Sunday’s “Shades of Blue” Locks Up That Night’s Biggest L+3 Gains in 18-49 and Total Viewers
UNIVERSAL CITY, Calif. — July 3, 2018 — NBC has claimed the primetime ratings week of June 25-July 1 in the key demographic of adults 18-49, paced by the “America’s Got Talent,” the week’s #1 primetime telecast on the Big 4 networks in 18-49, total viewers and most other key measures, according to “live plus same day” figures from Nielsen Media Research.
Joining “Talent” among the week’s Top 20 telecasts on the Big 4 networks in 18-49 were Tuesday’s “World of Dance” (#5), Monday’s “American Ninja Warrior” (#11), Wednesday’s encore of “Ellen’s Game of Games” (tied for #12) and Thursday’s “Little Big Shots” and Friday’s “Dateline NBC” (both tied for #17).
The broad-based hit “America’s Got Talent” ranked #1 in total viewers over all primetime programs on broadcast and cable for the week by a margin of +4.2 million viewers (11.3 million vs. 7.1 million for CBS’ #2 encore of “60 Minutes”). “Talent” also ranked #1 for the week on the Big 4 networks in adults 18-34 (tie), adults 18-49, adults 25-54, adults 50-and-older, teens 12-17 and kids 2-11.
In addition to NBC’s weeklong win in adults 18-49, the network ranked #1 or tied for #1 among ABC, CBS, NBC and Fox in men and women 18-49; adults, men and women 25-54; and adults and women 18-34.
In adults 18-49, NBC is dominating the current primetime season, with leads over #2 ABC of +0.5 of a rating point or +33% (2.0 vs. 1.5). The +33% advantage is the best for any #1 network at this point in the season in 10 years (since Fox led by +38% in 2007-08) and second best in 20 years (since NBC led by +35% in 1997-98).
Season to date, NBC also ranks #1 among ABC, CBS, NBC and Fox in every other key demographic – adults, men and women 18-34; men and women 18-49; and adults, men and women 25-54. In total viewers, NBC is running within 144,000 persons of #1, NBC’s most competitive position at this point in the season in 16 years, since 2001-02. Even excluding all sports, NBC is running closer to CBS at this point in the season in total viewers than it’s been in 15 years, since 2003-04 (currently within 1.479 million total viewers of CBS excluding sports, best since the gap was 650,000 in 2002-03).
Counting entertainment programming only, NBC ranks #1 or tied for #1 for the season in adults, men and women 18-49; adults and women 25-54, and adults 18-34.
Weekly ratings are “live plus same day” figures from Nielsen Media Research unless otherwise noted. Season-to-date ratings are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”
Week 40 Averages
Adult 18-49 Rating, “live plus same day,” June 18-24
NBC…0.8
CBS…0.7
ABC…0.6
Fox…0.6
CW…0.2
Total Viewers
CBS…4.3 million
NBC…4.2 million
ABC…3.2 million
Fox…2.2 million
CW…0.8 million
Season-to-Date Averages
Adult 18-49 Rating, “Most Current”
NBC…2.0
ABC…1.5
CBS…1.4
Fox…1.4
CW…0.6
Total Viewers
CBS…8.6 million
NBC…8.4 million
ABC…6.0 million
Fox…4.7 million
CW…1.7 million
NBC highlights for the week of June 11-17:
Monday
“Running Wild with Bear Grylls,” featuring Derek Hough (0.6/3 in 18-49, 3.2 million viewers overall from 8-9 p.m. ET) grew +4% week to week in total viewers (3.2 million vs. 3.1 million), for the show’s most-watched telecast since May 7 (3.5 million).
“Live Plus Three Day” Ratings: “Running Wild” increased by +10% in 18-49 (from a 0.60 rating to a 0.66) and +326,000 viewers overall (3.2 million to 3.5 million) going from “live plus same day” Nielsens to L+3.
“American Ninja Warrior” (0.9/4 in 18-49, 4.2 million viewers overall from 9-11 p.m. ET) ranked as the #2 show of the night on the Big 4 networks in adults 18-49. For its second hour from 10-11 p.m., “Ninja” finished #1 among ABC, CBS and NBC in adults, men and women 18-49; adults, men and women 25-54; and total viewers. L+3: “Ninja” increased by +19% in 18-49 going from L+SD to L+7 (0.90 to 1.07) and +563,000 viewers overall (4.2 million to 4.8 million). Upscale: “Ninja” generates a strong upscale audience, indexing at a 119 among adult 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).
Tuesday
NBC ranked #1 Tuesday night versus the Big 4 competition combined in every key measure (including a tie in men 18-34), dominating six of six half-hours in adults 18-49 and total viewers.
“America’s Got Talent” (2.0/9 in 18-49, 11.3 million viewers overall from 8-10 p.m. ET) beat the timeslot’s Big 4 competition combined by +25% in adults 18-49 (2.0 vs. a combined 1.6) and also topped ABC, CBS and Fox combined in total viewers and every other key category. “Talent” was the #1 show of the night in 18-49, total viewers and every other key measure. L+3: “Talent” increased by +26% in 18-49 (2.04 to 2.57) and +2.1 million viewers overall (11.3 million to 13.4 million) going from L+SD to L+3, for the biggest L+3 lifts of the night in 18-49 rating and total viewers. L+7: “Talent” is growing by +38% in 18-49 rating (from a 2.32 to a 3.20) and +3.3 million viewers overall (11.7 million to 15.0 million) going from L+SD to L+7. With the addition of non-linear viewing, the L+7 18-49 rating grows to a 3.81.Upscale: “Talent” is generating a strong upscale audience, indexing at a 111 among adults 18-49 living in homes with $100K+ incomes.
“World of Dance” (1.3/6 in 18-49, 6.1 million viewers overall from 10-11 p.m. ET) beat the timeslot’s combined original ABC-CBS competition by a +63% margin in adults 18-49 (1.3 vs. a combined 0.8) and also topped the combined ABC-CBS competition in all other key demographics. Week to week, “World” retained 100% in 18-49 (1.4 vs. 1.4) and 98% in total viewers (6.1 million vs. 6.2 million). “World” was the #2 show of the night on the Big 4 in 18-49, total viewers and every other key measure (including a tie in men 18-34), behind only “America’s Got Talent.” L+3: “World” grew by +32% in 18-49 (1.34 to 1.77) and +1.4 million viewers overall (6.1 million to 7.5 million) going from L+SD to L+3. L+7: “World of Dance” is increasing by +41% in 18-49 rating going from L+SD to L+7 (from a 1.58 to a 2.23) and +2.2 million viewers overall (6.5 million to 8.7 million). With the addition of alternate-platform viewing, the L+7 18-49 rating grows to a 2.52.
Wednesday
An encore telecast of “Ellen’s Game of Games” (0.8/4 in 18-49, 4.2 million viewers overall from 8-9 p.m. ET) ranked #2 in the timeslot \ in total viewers, ahead of Fox’s original “MasterChef” and behind only CBS’ season premiere of “Big Brother.” “Ellen’s” grew +29% from its first half-hour to its second in adults 18-49 (0.7 to 0.9), +22% in women 18-49 (0.9 to 1.1).
A rebroadcast of “World of Dance” (0.6/3 in 18-49, 2.8 million viewers overall from 9-10 p.m. ET) increased by +20% versus last week’s encore in this timeslot in 18-49 (0.6 vs. 0.5) and +9% in total viewers (2.8 million vs. 2.5 million).
“Reverie” (0.4/2 in 18-49, 1.8 million viewers overall from 10-11 p.m. ET) maintained 100% week to week in adults 18-49 (0.4 vs. 0.4) and grew +2% in total viewers (1.830 million vs. 1.791 million). L+3: “Reverie” grew by +34% in 18-49 (0.35 to 0.47) and +752,000 viewers overall (1.8 million to 2.6 million) going from L+SD to L+3 Nielsens. Upscale: “Reverie” is delivering a solid upscale audience, indexing at a 109 among adults 18-49 living in homes with $100K+ incomes.
Thursday
“Little Big Shots” (0.7/4 in 18-49, 6.0 million viewers overall from 8-9 p.m. ET) ranked #2 in the hour in total viewers, beating the 8-9 p.m. ABC-Fox original competition combined in total viewers (6.0 million versus a combined 5.6 million for ABC’s “The Gong Show” and Fox’s first hour of “The Four”). “LBS” maintained100% week to week in 18-49 (0.7 vs. 0.7) and grew +6% in total viewers (6.0 million vs. 5.6 million), and was up more than +1.9 million persons or +48% versus NBC’s average in the timeslot last summer in total viewers (6.0 million vs. 4.0 million, L+SD excluding sports).
“Marlon” (0.6/3 in 18-49, 2.9 million viewers overall from 9-9:30 p.m. ET) rated within 0.1 of its lead-in from “Little Big Shots” in 18-49. Week to week, “Marlon” retained 100% in 18-49 (0.6 vs. 0.6) and increased by +3% in total viewers (2.9 million vs. 2.8 million). L+3: “Marlon” grew by +30% in 18-49 going from L+SD to L+7 (0.60 to 0.78) and +463,000 viewers overall (2.9 million to 3.3 million).
A second episode of “Marlon” (0.6/2 in 18-49, 2.4 million viewers overall from 9:30-10 p.m. ET) held onto 100% of its lead-in in adults 18-49, while also maintaining100% week to week in 18-49 (0.6 vs. 0.6) and growing +2% in total viewers (2.432 million vs. 2.407 million). The 9:30 “Marlon” has generated week-to-week audience gains both weeks since its premiere (2.386 million on June 14 to 2.407 million on June 21 to 2.432 million on June 28) and has maintained a 0.6 in adults 18-49 all three weeks it’s aired this summer. L+3: The 9:30 “Marlon” increased by +33% in 18-49 (0.57 to 0.76) and +486,000 viewers overall (2.4 million to 2.9 million) going from L+SD to L+7.
An encore telecast of “Law & Order: Special Victims Unit” (0.5/2 in 18-49, 2.5 million viewers overall from 10-11 p.m. ET) rated within 0.1 of the timeslot lead among ABC, CBS and NBC in adults 18-49 and tied for #1 among those nets in men 18-49 and women 18-49 versus competition that includes ABC’s original “Take Two.”
Friday
NBC won the night among the Big 4 networks in adults 18-49, with “Dateline NBC” ranking as the #1 show of the night on those nets. Note: The NBC station in San Francisco carried Major League Baseball.
An encore telecast of “American Ninja Warrior” (0.6/3 in 18-49, 2.9 million viewers overall from 8-10 p.m. ET) won the timeslot among the Big 4 networks in adults 18-49 versus competition that included original programming on ABC and Fox. “Ninja” maintained 100% of the prior week’s rebroadcast in this timeslot in 18-49 (0.6 vs. 0.6) and grew +3% in total viewers (2.912 million vs. 2.824 million), to its most-watched encore in this time period among five so far this summer, pending updates.
“Dateline NBC” (0.7/4 in 18-49, 1.0 in adults 25-54, 3.8 million viewers overall from 10-11 p.m. ET) ranked as the #1 show of the night on the Big 4 networks in adults 18-49 and adults 25-54, and won the timeslot among ABC, CBS and NBC in adults 18-49 and adults 25-54 while finishing #1 or tied for #1 among those nets in every other key demographic. Week to week, “Dateline” grew +17% week to week in 18-49 (0.7 vs. 0.6), +11% in 25-54 (1.0 vs. 0.9) and +17% in total viewers (3.763 million vs. 3.230 million), and equaled the show’s high 18-49 rating since May 18 (0.8). L+3: The prior Friday’s “Dateline” increased by +25% in 18-49 (0.63 to 0.79) and +782,000 viewers overall (3.2 million to 4.0 million) going from L+SD to L+3 Nielsens. Upscale: Friday’s “Dateline” is delivering a solid upscale audience, indexing at a 114 among adults 18-49 in $100K+ homes.
Saturday
“Taken” (0.2/2 in 18-49, 1.9 million viewers overall from 8-9 p.m. ET) maintained 100% week to week in 18-49 (0.3 vs. 0.2) and grew +8% in total viewers (1.9 million vs. 1.8 million). L+3: The previous week’s “Taken” grew by +89% in 18-49 (0.18 to 0.34) and +945,000 viewers overall (1.8 million to 2.7 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lifts of the night on the Big 4 networks in 18-49 rating and percentage, as well as total viewers.
"Dateline Saturday Night Mystery” (0.5/3 in 18-49, 0.8 in 25-54, 3.4 million viewers overall from 9-11 p.m. ET) increased by +25% week to week in 18-49 (0.5 vs. 0.4), +60% in 25-54 (0.8 vs. 0.5) and +34% in total viewers (3.4 million vs. 2.5 million), to rank as primetime’s #1 telecast on the Big 4 networks in total viewers and #1 non-sports show on those nets in adults 18-49 (tie) and adults 25-54. “Dateline Mystery” equaled the show’s highest 18-49 rating since Jan. 13 (0.6) and best 25-54 rating since Dec. 30, 2017 (1.1). From its first half-hour to its fourth, “Dateline Mystery” grew +50% in adults 18-49 (0.4 to 0.6), +50% in adults 25-54 (0.6 to 0.9) and +1.2 million persons or +45% in total viewers (2.7 million to 3.9 million). L+3: The previous week’s “Dateline Mystery” grew by +13% in 18-49 (0.38 to 0.43) and +300,000 viewers overall (2.5 million to 2.8 million) going from L+SD to L+3. Nielsens. L+7: “Dateline Mystery” is increasing by +16% this season in 18-49 rating (from ae.. 0.51 to a 0.59) and 378,000 viewers overall (2.9 million to 3.3 million) going from L+SD to L+7. Upscale: “Dateline Mystery” is generating a solid upscale audience, indexing at a 112 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes)
Sunday
An encore telecast of “Dateline NBC” (0.5/2 in 18-49, 0.7 in 25-54, 3.8 million viewers overall from 7-8 p.m. ET) increased versus the prior week’s original in this timeslot by +9% in total viewers (3.8 million vs. 3.5 million).
A rebroadcast of “America’s Got Talent” (0.6/3 in 18-49, 3.9 million viewers overall from 8-10 p.m. ET) grew +40% from its first half-hour to its fourth in 18-49 (0.5 to 0.7) and +13% in total viewers (3.610 million to 4.096 million).
“Shades of Blue” (0.5/2 in 18-49, 3.5 million viewers overall from 10-11 p.m. ET) maintained 100% week to week in 18-49 (0.5 vs. 0.5) and grew +13% in total viewers (3.5 million vs. 3.1 million), to win the 10 p.m. hour among ABC, CBS and NBC in total viewers. “Shades” was up +29% versus NBC’s timeslot average last summer in total viewers (3.5 million vs. 2.7 million, L+SD excluding sports). L+3: The prior week’s “Shades of Blue” increased by +67% in 18-49 (0.51 to 0.85) and +1.9 million viewers overall (3.1 million to 5.0 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lifts of the night on the Big 4 networks in 18-49 rating and percentage as well as total viewers.
‘TONIGHT SHOW’ TAKES THE LATE-NIGHT RATINGS WEEK OF JUNE 25-29 IN 18-49
“Tonight” Also Nabs First Place in Adults 25-54, Adults 18-34 and All Key Adult-Female Demos
“Late Night with Seth Meyers” Wins the 12:35 a.m. Hour
NEW YORK — July 3, 2018 — “The Tonight Show Starring Jimmy Fallon” has won the late-night ratings week of June 25-29 versus its ABC and CBS timeslot competition in adults 18-49 as well adults 25-54, adults 18-34 and all key adult-female demographics, according to “live plus same day” figures from Nielsen Media Research.
“Tonight” won the 11:35 p.m. hour for the week over “The Late Show with Stephen Colbert” by a +17% margin in adults 18-49 (with a 0.48 rating vs. a 0.41) and versus a week of “Jimmy Kimmel Live” encores by +37% (0.48 vs. 0.35). Note that “Late Show” excluded a Friday encore from its averages.
Last week at 12:35 a.m. ET, “Late Night with Seth Meyers” topped an encore week of “The Late Late Show with James Corden” by +47% in adults 18-49 (0.28 vs. 0.19). For their head-to-head half-hour, “Late Night” beat ABC’s “Nightline” in adults 18-49, total viewers and every other key ratings measure, including a +23% margin in adults 18-49 (0.32 vs. 0.26 for that half-hour).
LATE-NIGHT WEEKLY AVERAGES
(According to viewing figures from Nielsen Media Research for the week of June 25-29. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
(According to viewing figures from Nielsen Media Research for the week of June 25-29. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.48 rating, 3 share
CBS “Late Show,” 0.41/3 *
ABC “Kimmel,” 0.35/2 (R)
NBC “Tonight” 0.48 rating, 3 share
CBS “Late Show,” 0.41/3 *
ABC “Kimmel,” 0.35/2 (R)
12:35-1:05 a.m. ET
ABC “Nightline,” 0.25/2
ABC “Nightline,” 0.25/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.28/2 *
CBS “Late Late Show,” 0.19/2 (R)
NBC “Late Night,” 0.28/2 *
CBS “Late Late Show,” 0.19/2 (R)
1:35-2:05 a.m. ET
NBC “Last Call,” 0.18/2 (R)
NBC “Last Call,” 0.18/2 (R)
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.285 million viewers
CBS “Late Show,” 2.872 million viewers *
ABC “Kimmel,” 1.683 million viewers (R)
NBC “Tonight,” 2.285 million viewers
CBS “Late Show,” 2.872 million viewers *
ABC “Kimmel,” 1.683 million viewers (R)
12:35-1:05 a.m. ET
ABC “Nightline,” 1.169 million viewers
ABC “Nightline,” 1.169 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.250 million viewers *
CBS “The Late Late Show,” 1.119 million viewers (R)
NBC “Late Night,” 1.250 million viewers *
CBS “The Late Late Show,” 1.119 million viewers (R)
1:35-2:05 a.m. ET
NBC “Last Call,” 0.736 million viewers (R)
NBC “Last Call,” 0.736 million viewers (R)
* Friday’s “Late Show” and “Late Night” were encores. The “Late Show” encore was excluded from these averages.
SEASON AVERAGES
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.64 rating, 4 share
CBS “Late Show,” 0.58/4
ABC “Kimmel,” 0.47/3
NBC “Tonight” 0.64 rating, 4 share
CBS “Late Show,” 0.58/4
ABC “Kimmel,” 0.47/3
12:35-1:05 a.m. ET
ABC “Nightline,” 0.30/2
ABC “Nightline,” 0.30/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.37/3
CBS “The Late Late Show,” 0.27/2
NBC “Late Night,” 0.37/3
CBS “The Late Late Show,” 0.27/2
1:35-2:05 a.m. ET
NBC “Last Call,” 0.22/2
NBC “Last Call,” 0.22/2
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.641 million viewers
CBS “Late Show,” 3.805 million viewers
ABC “Kimmel,” 2.240 million viewers
NBC “Tonight,” 2.641 million viewers
CBS “Late Show,” 3.805 million viewers
ABC “Kimmel,” 2.240 million viewers
12:35-1:05 a.m. ET
ABC “Nightline,” 1.378 million viewers
ABC “Nightline,” 1.378 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.538 million viewers
CBS “The Late Late Show,” 1.376 million viewers
NBC “Late Night,” 1.538 million viewers
CBS “The Late Late Show,” 1.376 million viewers
1:35-2:05 a.m. ET
NBC “Last Call,” 0.808 million viewers
NBC “Last Call,” 0.808 million viewers
SELECTED CABLE RESULTS, WEEK OF JUNE 25-29
NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.24
Comedy Central, 11:30-midnight ET, “The Opposition,” 0.11
Comedy Central, 11:30-midnight ET, “The Opposition,” 0.11
TBS, 11 p.m.-midnight, “Conan,” 0.16 (R)
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.60
Adult Swim, 12:30-1:30 a.m. ET, 0.44
Adult Swim, 12:30-1:30 a.m. ET, 0.44
Each adult 18-49 rating point equals 1.28 million viewers.
TOTAL VIEWERS
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.807 million
Comedy Central, 11:30-midnight ET, “The Opposition,” 0.317 million
Comedy Central, 11:30-midnight ET, “The Opposition,” 0.317 million
TBS, 11 p.m.-midnight, “Conan,” 0.411 million (R)
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.256 million
Adult Swim, 12:30-1:30 a.m. ET, 0.947
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.256 million
Adult Swim, 12:30-1:30 a.m. ET, 0.947
‘DATELINE NBC’ TOPS ABC’S ‘20/20’ ACROSS THE BOARD FOR 5TH CONSECUTIVE QUARTER
Delivers Largest 2Q Lead Over ABC in Total Viewers Since 2000; Broadcast Up +6 % Vs. Prior Quarter
‘Dateline’ Posts Its Best 2Q A18-49 Advantage over ABC Since 1999, Tripling Lead Over Network in Demo Vs. Prior Quarter
July 3, 2018 – “Dateline NBC” topped ABC’s “20/20” across the board for the fifth consecutive quarter, posting its largest 2Q lead over ABC in total viewers since 2000. NBC’s Friday newsmagazine averaged 4.1 million total viewers, leading “20/20” by +1.2 million (+44%) and increased its advantage over ABC by +40% (+357,000) versus 2Q’17. Versus the prior quarter, “Dateline” nearly tripled its lead over “20/20” in total viewers (+768,000). “Dateline” was also up +6% (+241,000) in total viewers versus the prior quarter while “20/20” was down -16% (-527,000) in that same category.
Among the 18-49 demo, “Dateline” averaged 873,000 viewers, +222,000 (+34%) more than ABC, increasing its lead over “20/20” by +19% (+35,000) vs. 2Q’17 and tripling (+146,000) its lead vs. the prior quarter. This marked the shows’ largest 2Q lead over ABC in A18-49 since 1999.
Additionally, “Dateline” won the key A25-54 news demo for the second quarter period, averaging 1.2 million viewers and topping the network by +346,000 (+39%), its largest 2Q lead over ABC in 15 years. “Dateline” was up +2% (+22,000) in A25-54 vs. the prior quarter while ABC was down -18% (-196,000) in the same demo. The NBC newsmagazine improved its advantage over ABC by +57% (+126,000) versus 2Q’17 and nearly tripled (+218,000) its lead over ABC versus the prior quarter.
Q2 Highlights:
- “Dateline” averaged 4.1 million total viewers, leading ABC by +1.241 million (+44%).
- This marks the broadcast’s largest 2Q lead over “20/20” since 2000.
- “Dateline” averaged 873,000 A18-49 viewers, leading ABC by +222,000 (+34%).
- This represents “Dateline’s” biggest 2Q A18-49 advantage over ABC since 1999.
- NBC’s Friday newsmagazine averaged 1.2 million A25-54 viewers, leading ABC by +346,000 (+39%).
# # #
ABOUT “DATELINE”
“Dateline” is the longest-running series in NBC primetime history. In its 26th season, “Dateline” is anchored by Lester Holt and features correspondents Andrea Canning, Josh Mankiewicz, Keith Morrison and Dennis Murphy. Airing Fridays at 10 p.m. ET/9 p.m. CT, Saturdays at 9 p.m. ET/8 p.m. CT and Sundays at 7 p.m. ET/6 p.m. CT., “Dateline” reaches more than 18 million people every week through its broadcast, and millions more through its social media platforms. David Corvo is the senior executive producer, and Liz Cole is the executive producer. Follow Dateline on Facebook, Instagram and Twitter.
‘TODAY’ IS #1 FOR 11 CONSECUTIVE QUARTERS
TODAY Tops GMA for 11 Straight Quarters, 34 Consecutive Months and 131 Straight Weeks in Key A25-54 Demo
TODAY Continues Season-to-Date Wins in Demos
NEW YORK – July 3, 2018 – NBC News’ TODAY was the number-one morning show for the second quarter in 2018, topping ABC’s “Good Morning America” in the key A25-54 and A18-49 demos. TODAY has now won 11 consecutive quarters, 34 straight months and 131 straight weeks in the A25-54 news demo. TODAY was also number one among A18-49 for 22 consecutive quarters and 39 straight months. For the second quarter, TODAY has improved vs. GMA by double digits in total viewers and increased its lead over CBS “This Morning” by 44% compared to the second quarter 2017.
Season-to-date, TODAY continues its reign at number one among A25-54 and A18-49 demos, and has improved in total viewers by 69% vs. GMA compared to the same point last season while also increasing its lead over CBS by 11%.
TODAY HIGHLIGHTS:
2nd Quarter 2018
| Net | HH Rtg | HH Shr | P2+ Imps | P18-49 Rtg | P18-49 Imps | P25-54 Rtg | P25-54 Imps |
| TODAY | 2.86 | 12 | 3923 | 0.75 | 971 | 1.11 | 1336 |
| CBS THIS MORNING | 2.33 | 10 | 3188 | 0.47 | 604 | 0.69 | 830 |
| GOOD MORNING AMERICA | 3.00 | 13 | 4104 | 0.70 | 898 | 1.02 | 1231 |
TODAY won its 11th consecutive quarter among A25-54 viewers
- TODAY averaged 1.336 million A25-54 viewers, +105,000 (+9%) ahead of ABC and +506,000 (+61%) higher than CBS
TODAY won its 22nd consecutive quarter among A18-49 viewers
- #1 among A18-49 in 94 of the last 95 quarters (dates back to 4Q 1994)
- TODAY averaged 971,000 A18-49 viewers, leading ABC by +73,000 (+8%) and CBS by +367,000 (+61%)
TODAY averaged 3.923 million total viewers beating CBS by +735,000 (+23%)
JUNE 2018 (MONTHLY)
| Net | HH Rtg | HH Shr | P2+ Imps | P18-49 Rtg | P18-49 Imps | P25-54 Rtg | P25-54 Imps |
| TODAY | 2.76 | 12 | 3743 | 0.69 | 888 | 1.03 | 1237 |
| CBS THIS MORNING | 2.21 | 10 | 3006 | 0.43 | 553 | 0.63 | 763 |
| GOOD MORNING AMERICA | 2.93 | 13 | 3996 | 0.66 | 851 | 0.96 | 1161 |
TODAY won its 34th consecutive month among A25-54 viewers and its 35th month of the last 36
- TODAY averaged 1.237 million A25-54 viewers, outperforming ABC by +76,000 (+7%) and CBS by +474,000 (+62%)
TODAY won its 39th consecutive month among A18-49 viewers and its 41st month of the last 43
- TODAY averaged 888,000 A18-49 viewers, +37,000 (+4%) ahead of ABC and +335,000 (+61%) over CBS
Among total viewers, TODAY averaged 3.743 million, leading CBS by +737,000
Week of 6/25/2018 – 07/01/2018
| Net | HH Rtg | HH Shr | P2+ Imps | P18-49 Rtg | P18-49 Imps | P25-54 Rtg | P25-54 Imps |
| TODAY | 2.66 | 12 | 3601 | 0.63 | 815 | 0.94 | 1133 |
| CBS THIS MORNING | 2.13 | 9 | 2915 | 0.41 | 535 | 0.61 | 731 |
| GOOD MORNING AMERICA | 2.85 | 12 | 3893 | 0.64 | 826 | 0.92 | 1109 |
TODAY averaged 1.133 million A25-54 viewers, leading GMA by +24,000 (+2%) and CBS This Morning by +402,000 (+55%)
- TODAY has now ranked #1 among A25-54 viewers for 131 consecutive weeks (best streak in almost six years) and 147 of the last 148 weeks
- TODAY delivered a 0.94 A25-54 rating, +0.02 points ahead of GMA and +0.33 points more than CBS
TODAY averaged 815,000 A18-49 viewers +280,000 (+52%) higher than CBS
- TODAY delivered a 0.63 A18-49 rating, ahead of CBS by +0.21 points
TODAY averaged 3.601 million total viewers, leading CBS This Morning by +686,000
SEASON-TO-DATE
TODAY ranks #1 among A25-54 viewers
- Leads GMA by +154,000 (+12%) and CBS by +567,000 (+62%)
TODAY ranks #1 among A18-49 viewers
- Leads GMA by +148,000 (+16%) and CBS by +426,000 (+64%)
TODAY leads CBS by +747,000, 11% higher than last season
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