‘TONIGHT SHOW’ WINS THE AUG. 20-24 ENCORE WEEK IN TOTAL VIEWERS, 18-49 & ALL OTHER KEY MEASURES
At 12:35 a.m., Seth Meyers Also Takes the Timeslot in Every Key Category
NEW YORK — Aug. 28, 2018 — “The Tonight Show Starring Jimmy Fallon” has won the late-night ratings race for the encore week of Aug. 20-24 over the timeslot’s ABC-CBS competition in the key demographic of adults 18-49, as well as total viewers and every other key ratings measure, according to “live plus same day” figures from Nielsen Media Research.
In adults 18-49, “Tonight” rebroadcasts won the 11:35 p.m. hour for the week over “Jimmy Kimmel Live” encores by a +35% margin in adults 18-49 (with a 0.42 rating vs. a 0.31) and versus rebroadcasts of “The Late Show with Stephen Colbert” by +50% (0.42 vs. 0.28). In total viewers, “Tonight” led with an average of 1.909 million persons to Colbert’s 1.860 million and Kimmel’s 1.694 million.
Last week at 12:35 a.m. ET, “Late Night with Seth Meyers” encores outperformed rebroadcasts of “The Late Late Show with James Corden” by 56% in the 18-49 demo (0.25 vs. 0.16), and prevailed over “Late Late Show” in every other key ratings category.
For their head-to-head half-hour, “Late Night” encores beat ABC’s original “Nightline” in adults 18-49 by a +32% margin (0.29 vs. 0.22 for that half-hour), while outrating “Nightline” in all other key measures.
LATE-NIGHT WEEKLY AVERAGES
(According to viewing figures from Nielsen Media Research for the week of Aug. 20-24. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
(According to viewing figures from Nielsen Media Research for the week of Aug. 20-24. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.42 rating, 3 share (R)
CBS “Late Show,” 0.28/2 (R)
ABC “Kimmel,” 0.31/2 (R)
NBC “Tonight” 0.42 rating, 3 share (R)
CBS “Late Show,” 0.28/2 (R)
ABC “Kimmel,” 0.31/2 (R)
12:35-1:05 a.m. ET
ABC “Nightline,” 0.22/2
ABC “Nightline,” 0.22/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.25/2 (R)
CBS “Late Late Show,” 0.16/2 (R)
NBC “Late Night,” 0.25/2 (R)
CBS “Late Late Show,” 0.16/2 (R)
1:35-2:05 a.m. ET
NBC “Last Call,” 0.16/2 (R)
NBC “Last Call,” 0.16/2 (R)
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 1.909 million viewers (R)
CBS “Late Show,” 1.860 million viewers (R)
ABC “Kimmel,” 1.694 million viewers (R)
NBC “Tonight,” 1.909 million viewers (R)
CBS “Late Show,” 1.860 million viewers (R)
ABC “Kimmel,” 1.694 million viewers (R)
12:35-1:05 a.m. ET
ABC “Nightline,” 1.125 million viewers
ABC “Nightline,” 1.125 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.023 million viewers (R)
CBS “The Late Late Show,” 0.919 million viewers (R)
NBC “Late Night,” 1.023 million viewers (R)
CBS “The Late Late Show,” 0.919 million viewers (R)
1:35-2:05 a.m. ET
NBC “Last Call,” 0.641 million viewers (R)
NBC “Last Call,” 0.641 million viewers (R)
SEASON AVERAGES
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.62 rating, 4 share
CBS “Late Show,” 0.57/4
ABC “Kimmel,” 0.46/3
NBC “Tonight” 0.62 rating, 4 share
CBS “Late Show,” 0.57/4
ABC “Kimmel,” 0.46/3
12:35-1:05 a.m. ET
ABC “Nightline,” 0.29/2
ABC “Nightline,” 0.29/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.36/3
CBS “The Late Late Show,” 0.26/2
NBC “Late Night,” 0.36/3
CBS “The Late Late Show,” 0.26/2
1:35-2:05 a.m. ET
NBC “Last Call,” 0.21/2
NBC “Last Call,” 0.21/2
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.581 million viewers
CBS “Late Show,” 3.775 million viewers
ABC “Kimmel,” 2.196 million viewers
NBC “Tonight,” 2.581 million viewers
CBS “Late Show,” 3.775 million viewers
ABC “Kimmel,” 2.196 million viewers
12:35-1:05 a.m. ET
ABC “Nightline,” 1.349 million viewers
ABC “Nightline,” 1.349 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.515 million viewers
CBS “The Late Late Show,” 1.361 million viewers
NBC “Late Night,” 1.515 million viewers
CBS “The Late Late Show,” 1.361 million viewers
1:35-2:05 a.m. ET
NBC “Last Call,” 0.789 million viewers
NBC “Last Call,” 0.789 million viewers
SELECTED CABLE RESULTS, WEEK OF AUG. 20-24
NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.13 (R) **
TBS, 11 p.m.-midnight, “Conan,” 0.13
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.57
Adult Swim, 12:30-1:30 a.m. ET, 0.42
Adult Swim, 12:30-1:30 a.m. ET, 0.42
Each adult 18-49 rating point equals 1.28 million viewers.
TOTAL VIEWERS
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.508 million (R) **
TBS, 11 p.m.-midnight, “Conan,” 0.313 million
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.177 million
Adult Swim, 12:30-1:30 a.m. ET, 0.853 million
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.177 million
Adult Swim, 12:30-1:30 a.m. ET, 0.853 million
** Monday’s “Daily Show” was preempted.
NBC WINS THE AUG. 20-26 WEEK, DELIVERING THE MOST-WATCHED WEEK & EQUALING THE HIGHEST 18 RATING FOR ANY NET IN 11 WEEKS
In 18-49, ‘America’s Got Talent’ Matches the Highest Rating Across Cable & Broadcast Television in Nine Weeks
It’s the 11th Week in a Row NBC Has Ranked #1 or Tied for #1 in 18-49 and 8th Victory in a Row in Total Viewers
“America’s Got Talent,” NFL Preseason Football & “World of Dance” Account for 4 of the Top 9 in 18-49, “Talent” Is #1-2 in Total Viewers
Season to Date NBC Leads Primetime in 18-49 by a +29% Margin, Biggest Lead at This Point in the Season for any Network in 16 Years
“Ninja Warrior” Is Monday’s Most-Watched Telecast for a 2nd Straight Week, NBC Wins Its 3rd Monday in 4 Weeks in Viewers
NBC Dominates Tuesday, "Talent" Tops Its Combined Big 4 Timeslot Competition in Total Viewers, "Making It" Maintains a Timeslot-Winning 0.9 in 18-49 for a 3rd Straight Week
"World of Dance" Scores Its Highest Wednesday Rating to Date & “Talent” Ties as the #1 Show of the Night, Giving NBC Dominant Wednesday Wins in 18-49 & Total Viewers
L+3: “Talent” Delivers Tuesday’s Biggest Lifts in 18-49 and Total Viewers & Wednesday’s Top L+3 Gain in Total Viewers; “Trial & Error” Scores Thursday’s Biggest Lift on the Big 4 in 18-49 Percentage
Cowboys-Cardinals Preseason NFL Football Leads NBC to the Sunday Win in Every Key Measure, A “Dateline” Encore Takes the 7 p.m. Hour in 25-54
UNIVERSAL CITY, Calif. — Aug. 28, 2018 — NBC has won the primetime ratings week of Aug. 20-26, tying the highest adult 18-49 average for any network since ABC was boosted by the NBA Finals 11 weeks ago and delivering the most-watched week for any net over that same 11-week span.
According to “live plus same day” figures from Nielsen Media Research, NBC won the week among the Big 4 networks in all key categories (including a tie in men 18-34) and even excluding all sports programming, NBC triumphed for the week in every key measure – adults, men and women 18-34, 18-49 and 25-54, plus total viewers.
NBC was led by top-10 results in 18-49 among primetime shows on the Big 4 networks from two editions of “America’s Got Talent,” Sunday’s preseason football coverage and Wednesday’s “World of Dance.”
It’s the 11th week in a row NBC has ranked #1 or tied for #1 in 18-49 and the network’s eighth consecutive weeklong win in total viewers.
“America’s Got Talent” claimed the top two spots for the week in total viewers, with Sunday’s Cowboys-Cardinals NFL coverage ranking #4.
The Tuesday “Talent” earned a 2.1 rating in adults 18-49, matching the highest result across broadcast and cable television since the June 19 “Talent” reported a 2.2 nine weeks ago.
Tuesday’s “Talent” remained #1 for the week in adults 18-49, while the Sunday preseason game tied for #2, Wednesday’s “AGT’ tied for #4, “World of Dance” ranked #9, Monday’s “American Ninja Warrior” tied for #12 and Tuesday’s “Making It” tied for #15.
NBC’s 1.0 rating for the week in 18-49 matches the network’s July 30-Aug. 5 average as the highest for any network since ABC, boosted by the NBA Finals, averaged a 1.8 for the week of June 4-10. NBC’s 4.9 million average for the past week is also the highest for any net since that June 4-10 week for ABC (6.3 million).
In adults 18-49, NBC is dominating the current primetime season, with a lead over #2 ABC of +0.4 of a rating point or +29% (1.8 vs. 1.4). The +29% advantage is the best for any #1 network at this point in the season in 16 years (since NBC led by +31% in 2001-02).
Season to date, NBC also ranks #1 among ABC, CBS, NBC and Fox in every other key demographic – adults, men and women 18-34; men and women 18-49; and adults, men and women 25-54. In total viewers, NBC is running within 20,000 persons of #1, NBC’s most competitive position at this point in the season in 16 years, since 2001-02. Even excluding all sports, NBC is running closer to CBS at this point in the season in total viewers than it’s been in 15 years (currently within 1.171 million total viewers of CBS excluding sports, best since the gap was 608,000 in 2002-03).
Counting entertainment programming only, NBC ranks #1 for the season in adults 18-49 and adults 25-54 and is #1 or tied for #1 in adults 18-34, men 18-49, women 18-49 and women 25-54.
Weekly ratings are “live plus same day” figures from Nielsen Media Research unless otherwise noted. Season-to-date ratings are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”
Week 48 Averages
Adult 18-49 Rating, “live plus same day,” Aug. 20-26
NBC…1.0
Fox…0.8
CBS…0.7
ABC…0.7
CW…0.2
Total Viewers
NBC…4.9 million
CBS…4.0 million
ABC…3.6 million
Fox…2.6 million
CW…0.8 million
Season-to-Date Averages
Adult 18-49 Rating, “Most Current”
NBC…1.8
ABC…1.4
CBS…1.3
Fox…1.2
CW…0.5
Total Viewers
CBS…7.8 million
NBC…7.8 million
ABC…5.6 million
Fox…4.2 million
CW…1.6 million
NBC highlights for the week of Aug. 20-26:
Monday
NBC won Monday night among the Big 4 networks in total viewers for the third time in four weeks.
“American Ninja Warrior” (1.0/5 in 18-49, 5.0 million viewers overall from 8-10 p.m. ET) ranked as the #1 show of the night in total viewers for a second Monday in a row.
“Live Plus Three Day” Ratings: “Ninja” increased by +13% in 18-49 (from a 1.01 rating to a 1.14) and +485,000 viewers overall (5.0 million to 5.5 million) going from “live plus same day” Nielsens to L+3.
Upscale: “Ninja” is delivering a solid upscale audience, generating a 119 index among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes, according to “most current” Nielsens, including L+3).
An encore telecast of “America’s Got Talent” (0.6/4 in 18-49, 2.9 million viewers overall from 10-11 p.m. ET) won the timeslot among ABC, CBS and NBC in adults 18-49 and adults 25-54 versus original competition from CBS’ “Elementary” and ABC’s “The Proposal.”
Tuesday
NBC ranked #1 Tuesday night versus the Big 4 competition in adults 18-49, total viewers and every other key measure, winning six of six half-hours in adults 18-49.
“America’s Got Talent” (2.1/10 in 18-49, 11.2 million viewers overall from 8-10:01 p.m. ET) equaled television’s #1 adult 18-49 rating since the June 19 “Talent” of nine weeks earlier (2.2) and ranked as the #1 show of the night on the Big 4 networks in 18-49, total viewers and all other key measures. “Talent” beat the timeslot’s combined Big 4 competition in total viewers (11.2 million vs. a combined 10.4 million). “Talent” retained +100% week to week in 18-49 rating (2.1 vs. 2.1.) and was up\ in total viewers for a second week in a row (11.2 million vs. 11.1 million on Aug. 14 and 11.0 million on Aug. 7). L+3: “Talent” increased by +22% in 18-49 (2.11 to 2.57) and +1.9 million viewers overall (11.2 million to 13.1 million) going from L+SD to L+3, for the biggest L+3 lifts of the night in 18-49 rating and total viewers. L+7: “America’s Got Talent” has increased by +39% in 18-49 rating going from L+SD to L+7 (from a 2.17 to a 3.01) and +3.1 million viewers overall (11.6 million to 14.7 million). With the addition of 35-day linear and projected non-linear ratings, “Talent’s” 18-49 figure grows to a 4.36. Upscale: “Talent” is generating a strong upscale audience, indexing at a 111 among adults 18-49 living in homes with $100K+ incomes.
“Making It” (0.9/4 in 18-49, 3.7 million viewers overall from 10:01-11 p.m. ET) maintained a timeslot-winning 0.9 rating for a third straight week and won the timeslot among ABC, CBS and NBC in every key demographic. “Making It” dominated the ABC-CBS-NBC competition in the timeslot, topping ABC’s rival original series “Castaways,” by an +80% margin in 18-49 (0.9 vs. 0.5). This is the #1 most-watched Week 4 episode of any new summer series so far this year on the Big 4 networks (beating the previous Week 4 high of “The Proposal” on July 9, 3.5 million), and is tied for the #1 in 18-49 (with Week 4 of “Gordon Ramsay’s 24 Hours to Hell & Back” on July 11, 0.9). L+3: “Making It” grew by +25% in 18-49 (0.91 to 1.14) and +676,000 viewers overall (3.7 million vs. 4.4 million) going from L+SD to L+3. Upscale: “Making It” generates a solid upscale audience, indexing at a 109 among adult 18-49 living in homes with $100K+ incomes. Among adults 18-49 with four or more years of college, “Making It” is indexing at a 114.
Wednesday
NBC won Wednesday night by a +30% margin in 18-49 (1.3 vs. 1.0 for #2 Fox) and by +2.8 million persons or +74% in total viewers (6.6 million vs. 3.8 million for #2 CBS).
“America’s Got Talent” (1.6/8 in 18-49, 9.7 million viewers overall from 8-9 p.m. ET) scored NBC’s strongest 18-49 rating in the timeslot, excluding Olympics, since Nov. 29, 2017 (1.7 with “Christmas in Rockefeller Center”) to tie for the timeslot win in 18-49 (1.6 vs. 1.6 for “Big Brother”) and win the hour in total viewers by a margin of +70% or +4.0 million persons over “Big Brother” (9.7 million vs. 5.7 million). “Talent” increased by +7% week to week in 18-49 (1.6 vs. 1.5) and retained 98% versus the prior week in total viewers (9.6785 million vs. 9.9 million). L+3: The Wednesday “Talent” grew by +24% in 18-49 (1.58 to 1.96) and +1.6 million viewers overall (9.7 million to 11.3 million) going from L+SD to L+3 Nielsens, for the night’s biggest L+3 lift in total viewers.
“World of Dance” (1.2/6 in 18-49, 5.1 million viewers overall from 9-11 p.m. ET) scored the show’s highest 18-49 rating so far this summer among five Wednesday telecasts and equaled NBC’s highest 18-49 rating in the timeslot since April 18 (1.3). The 1.2 is “World’s” highest 18-49 rating since Monday, July 24 (1.2). Week to week, “World” was up +9% in 18-49 (1.2 vs. 1.1) and retained 99% in total viewers (5.053 million vs. 5.124 million). L+3: “World” increased by +33% going from L+SD to L+3 in 18-49 (1.19 to 1.58) and more than +1.2 million viewers overall (5.1 million vs. 6.3 million).
Thursday
An encore telecast of “Ellen’s Game of Games” (0.7/3 in 18-49, 3.4 million viewers overall from 8-9 p.m. ET) maintained 100% of the prior week’s encore in this timeslot in 18-49 (0.7 vs. 0.7) and 99% in total viewers (3.359 million vs. 3.403 million).
“Trial & Error: Lady, Killer” (0.4/2 in 18-49, 2.0 million viewers overall from 9-9:30 p.m. ET; 0.4/2 in 18-49, 1.6 million viewers overall from 9:30-10 p.m. ET) maintained 100% from its first episode to its second in 18-49 and built on that lead-in among men 18-34. With its 9:30 season finale, “Trial” maintained 100% week to week in 18-49 (0.4 vs. 0.4). L+3: The 9 p.m. “Trial & Error” grew by +33% in 18-49 going from L+SD to L+3 (0.43 to 0.57) and +408,000 viewers overall (2.0 million to 2.4 million). The 9:30 “Trial” increased by +42% in 18-49 (0.36 to 0.51) and +420,000 viewers overall (1.6 million to 2.0 million) going from L+SD to L+3 The increases of +33% and +42% are the two biggest L+3 lifts of the night on the Big 4 networks. Upscale: “Trial & Error” is generating a strong upscale audience, with the 9 p.m. edition indexing at a 109 among adults 18-49 living in homes with $100K+ incomes. Among adults 18-49 with four or more years of college, the 9 p.m. “Trial & Error” is indexing at a 133.
An encore telecast of “Law & Order: Special Victims Unit” (0.4/2 in 18-49, 2.2 million viewers overall from 10-11 p.m. ET)grew from its first half-hour to its second in adults 18-49, adults, men and women 25-54 and total viewers, despite the 10 p.m. hour.
Friday
An encore telecast of “American Ninja Warrior” (0.5/2 in 18-49, 2.3 million viewers overall from 8-10 p.m. ET) was up +25% versus the previous week’s rebroadcast in this time period in 18-49 (0.5 vs. 0.4) and +7% in total viewers (2.3 million vs. 2.2 million).
A rebroadcast of “Dateline NBC” (0.5/3 in 18-49, 0.8 in adults 25-54, 3.1 million viewers overall from 10-11 p.m. ET) was the #1 non-sports show of the night in total viewers, as well as the #1 newsmagazine of the night in total viewers and adults 25-54 versus an original “20/20.” Upscale: Friday’s “Dateline” is delivering a solid upscale audience, indexing at a 114 among adults 18-49 in $100K+ homes.
Sunday
An encore “Dateline NBC” (0.8/4 in 18-49, 1.3 in 25-54, 5.1 million viewers overall from 7-8 p.m. ET) tied for the 7-8 p.m. win in adults 18-49 and took the timeslot outright in adults 25-54, topping CBS’ “60 Minutes” rebroadcast in both demos. “Dateline” equaled its Sunday season high in 18-49 and set a new season high for a Sunday telecast in 25-54. It’s the most-watched Sunday “Dateline” since May 8, 2016 (5.138 million). Upscale: Sunday’s “Dateline” is indexing at a 123 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).
NBC Sports coverage of an NFL preseason game featuring the Dallas Cowboys at the Arizona Cardinals (1.8/8 in 18-49, 7.2 million viewers overall from 8-10 p.m. ET) is the most-watched NFL preseason telecast since the Aug. 3, 2017 Hall of Fame Game on NBC (8.2 million). This week’s Cowboys-Cardinals coverage led NBC to a nightlong win in every key ratings measure.
TODAY IS #1 FOR 36 STRAIGHT MONTHS
TODAY Tops GMA in Key Demo for the Month and Week
TODAY Posts Best Total Viewer and Key Demo Deliveries Since May and Biggest Demo Wins Over GMA Since the Olympics
TODAY Is #1 in Total Viewers For 3 Straight Days Last Week
NEW YORK – August 28, 2018 – NBC News’ TODAY was the number-one morning show for the month of August, topping ABC’s “Good Morning America” in the key A25-54 demo. TODAY has now won the key demo for 36 straight months (139 consecutive weeks), its best streak in over six years. TODAY posted its biggest total viewer and key demo deliveries since May and had its best demo advantages over GMA since the Olympics.
Last week, TODAY won across the board for three consecutive days - Tuesday, Wednesday and Thursday - and came within just 35k viewers of GMA for the week. Versus the same week last year, TODAY narrowed the total viewer gap with GMA and increased its demo lead. TODAY also grew across the board versus the prior week.
TODAY HIGHLIGHTS
August 2018
TODAY ranked #1 among A25-54 viewers for the 36th consecutive month and 37th of the last 38 months
- TODAY averaged 1.244 million A25-54 viewers, +149,000 (+14%) above GMA and +529,000 (+74%) more than CBS
- This was TODAY best monthly demo average and largest advantages over the competition in three months (since May 2018)
- Month-over-month, TODAY posted the biggest increase in A25-54 viewership (+7%)
- TODAY’s A25-54 advantage over GMA increased by 28% compared to August 2017
TODAY has ranked #1 among A18-49 viewers for 41 consecutive months
- TODAY averaged 861,000 A18-49 viewers, leading GMA by +104,000 (+14%) and CBS by +329,000 (+62%)
- TODAY had its best A18-49 advantage over GMA in three months and saw its lead improve by 60% compared to July.
TODAY averaged 3.674 million total viewers, leading CBS by +797,000 (+28%)
- TODAY posted the biggest increase of viewers versus prior month (up +4%)
- Compared to July, TODAY narrowed the total viewer gap vs. GMA by 44% and raised its lead over CBS by 11%
- Versus August 2017, TODAY closed the gap with GMA by 29% while posting a 35% higher advantage over CBS
WEEK OF AUGUST 20-26, 2018
| Net | HH Rtg | HH Shr | P2+ Imps | P18-49 Rtg | P18-49 Imps | P25-54 Rtg | P25-54 Imps |
| TODAY | 2.75 | 12 | 3,787 | 0.75 | 964 | 1.11 | 1,342 |
| CBS THIS MORNING | 2.15 | 10 | 2,899 | 0.43 | 550 | 0.61 | 737 |
| GOOD MORNING AMERICA | 2.81 | 13 | 3,822 | 0.60 | 774 | 0.91 | 1,100 |
TODAY averaged 1.342 million A25-54 viewers, leading GMA by +242,000 (+22%) and CBS This Morning by +605,000 (+82%)
- TODAY has now ranked #1 among A25-54 viewers for 139 consecutive weeks (best streak in six years) and 155 of the last 156 weeks
- TODAY delivered a 1.11 A25-54 rating, +0.20 points ahead of GMA and +0.50 points more than CBS
- This was TODAY’s best A25-54 viewership since the week of 5/21/2018 and its largest advantages over GMA and CBS since the Pyeongchang Olympics (week of 2/19/2018)
- Week-over-week, TODAY saw the biggest gain of A25-54 viewers (+66,000, or +5%) and increased its lead over GMA by 46%
- Compared to the same week last season, TODAY’s demo advantage over GMA finished 37% higher
TODAY averaged 964,000 A18-49 viewers, +190,000 (+25%) ahead of GMA and +414,000 (+675%) higher than CBS
- TODAY saw its best A18-49 delivery since the week of 5/21/2018 and its widest advantages over both competitors since the Pyeongchang Olympics (week of 2/19/2018)
- TODAY posted the biggest A18-49 growth week-over-week (+98,000, or +11%) while more than doubling its lead over GMA
TODAY averaged 3.787 million total viewers, leading CBS This Morning by +888,000 (+31%)
- TODAY’s total viewership hit a 12-week high, increasing by +9,000 viewers compared to prior week
- Compared to the same week last season, TODAY’s gap vs. GMA finished 57% closer while TODAY’s lead over CBS improved by 25%
SEASON-TO-DATE
TODAY ranks #1 among A25-54 viewers
- Leads GMA by +147,000 (+11%) and CBS by +554,000 (+63%)
TODAY ranks #1 among A18-49 viewers
- Leads GMA by +138,000 (+15%) and CBS by +408,000 (+63%)
TODAY leads CBS by +744,000, 15% higher than last season
"NBC NIGHTLY NEWS WITH LESTER HOLT" WINS AUGUST
#1 Most Watched Season-to-Date in Key Demo
#1 in Key Demo for 37 of the last 38 Months
#1 in A18-49 for 38 of the last 40 Months
AUGUST 28, 2018 – NBC Nightly News with Lester Holt is the #1 most-watched broadcast in the key demo for the month of August, winning 37 of the last 38 months, according to Nielsen Media Research data. Nightly News continues as the #1 most-watched evening newscast season-to-date in the key demo, delivering its largest demo lead over CBS in six seasons.
The broadcast continues its strong performance in the key demo averaging 1.6 million A25-54 viewers this past month, beating ABC World News Tonight by +67,000 viewers (+4%) and CBS Evening News by +513,000 viewers (+47%).
Last week, Holt spoke exclusively with the widow of Air Force Tech Sergeant John Chapman, whose late husband became the first airman since the Vietnam War to be awarded the Medal of Honor.
In August, Nightly News averaged 1.1 million A18-49 viewers, topping ABC by +15,000 viewers (+1%) and CBS by +307,000 viewers (+40%). The broadcast has won the A18-49 demo for 38 of the past 40 months.
7.4 million viewers tuned in to Nightly News for the month of August 2018, +1.8 million total viewers (+33%) more than CBS Evening News.
For the week of August 20, the broadcast averaged 1.6 million A25-54 viewers, growing week-over-week and besting ABC World News Tonight by +24,000 viewers (+1%) and CBS Evening News by +507,000 viewers (+44%).
Nightly News averaged 1.1 million A18-49 viewers, growing week-over-week topping ABC World News Tonight by +12,000 viewers (+1%) and CBS Evening News by +304,000 viewers (+38%).
7.4 million total viewers tuned in to Nightly News for the week of August 20, growing week-over-week and leading CBS Evening News by 1.8 million total viewers (+31%).
# # #
Monthly Highlights:
- Nightly News averaged 1.6 million A25-54 viewers, outperforming ABC by +67,000 (+4%) CBS by +513,000 (+47%).
- Nightly News has ranked #1 in A25-54 for 37 of the last 38 months.
- Nightly News averaged 1.1 million A18-49 viewers, topping ABC by +15,000 (+1%) CBS by +307,000 (+40%).
- Nightly News has ranked #1 in A18-49 for 38 of the last 40 months.
- Nightly News averaged 7.4 million viewers in May, besting CBS by +1.8 million (+33%).
- Nightly News grew across the board month-over-month.
Weekly Highlights:
- Nightly News averaged 1.6 million A25-54 viewers, outperforming ABC by +24,000 viewers (+1%) and CBS by +507,000 (+44%).
- Nightly News averaged 1.1 million A18-49 viewers, beating ABC by 12,000 (+1%) and topping CBS by +304,000 (+38%).
- Nightly News averaged 7.4 million total viewers, beating CBS by +1.8 million (+31%).
- Nightly News grew across the board week-over-week.
Season Highlights:
- Nightly News is the #1 evening newscast this season in A25-54 and A18-49.
- Nightly News holds its largest A25-54 demo advantage over CBS in six seasons.
Week of August 20 – August 24, 2018:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 7.438 | 1.36 | 1.647 | 0.86 | 1.110 |
| CBS | 5.662 | 0.94 | 1.140 | 0.63 | 0.806 |
| ABC | 8.039 | 1.35 | 1.623 | 0.85 | 1.098 |
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ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
NBC Nightly News with Lester Holt is the most-watched evening newscast in America, providing the very latest on the day’s top stories and going beyond the headlines to add context and analysis to the most pressing issues of our times. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Jenn Suozzo is the executive producer.
NBC Nightly News with Lester Holt is the most-watched evening newscast in America, providing the very latest on the day’s top stories and going beyond the headlines to add context and analysis to the most pressing issues of our times. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Jenn Suozzo is the executive producer.
‘TONIGHT SHOW’ TAKES THE AUG. 13-17 WEEK IN 18-49 WITH ITS TOP RESULTS SINCE JUNE 25-29
At 12:35 a.m., Seth Meyers Delivers His Most-Watched Week Since July 16-20
NEW YORK — Aug. 21, 2018 — “The Tonight Show Starring Jimmy Fallon” has delivered its top-rated week since June, to grab the late-night ratings win for the week of Aug. 13-17 over its ABC-CBS timeslot competition in the key demographic of adults 18-49, as well as adults 18-34 and adults 25-54, according to “live plus same day” figures from Nielsen Media Research.
“Tonight’s” 0.48 rating in 18-49 and 2.190 million viewers overall are the show’s best averages since the week of June 25-29 (0.48 in 18-49, 2.285 million viewers).
“Tonight” won the 11:35 p.m. hour for the week over “The Late Show with Stephen Colbert” by a +20% margin in adults 18-49 (with a 0.48 rating vs. a 0.40) and versus “Jimmy Kimmel Live” by +41% (0.48 vs. 0.34). Note that “Late Show” and “Kimmel” aired Friday encores and “Late Show” excluded that night from its averages.
Last week at 12:35 a.m. ET, “Late Night with Seth Meyers” delivered an average of 1.177 million viewers, making this its most-watched week since July 16-20 (1.216 million).
LATE-NIGHT WEEKLY AVERAGES
(According to viewing figures from Nielsen Media Research for the week of Aug. 13-17. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
(According to viewing figures from Nielsen Media Research for the week of Aug. 13-17. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.48 rating, 3 share
CBS “Late Show,” 0.40/3 *
ABC “Kimmel,” 0.34/2 *
NBC “Tonight” 0.48 rating, 3 share
CBS “Late Show,” 0.40/3 *
ABC “Kimmel,” 0.34/2 *
12:35-1:05 a.m. ET
ABC “Nightline,” 0.23/2
ABC “Nightline,” 0.23/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.26/3 *
CBS “Late Late Show,” 0.22/2 *
NBC “Late Night,” 0.26/3 *
CBS “Late Late Show,” 0.22/2 *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.17/2 (R)
NBC “Last Call,” 0.17/2 (R)
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.190 million viewers
CBS “Late Show,” 2.883 million viewers *
ABC “Kimmel,” 1.776 million viewers *
NBC “Tonight,” 2.190 million viewers
CBS “Late Show,” 2.883 million viewers *
ABC “Kimmel,” 1.776 million viewers *
12:35-1:05 a.m. ET
ABC “Nightline,” 1.165 million viewers
ABC “Nightline,” 1.165 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.177 million viewers *
CBS “The Late Late Show,” 1.158 million viewers *
NBC “Late Night,” 1.177 million viewers *
CBS “The Late Late Show,” 1.158 million viewers *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.677 million viewers (R)
NBC “Last Call,” 0.677 million viewers (R)
* Friday’s “Late Show,” “Kimmel,” “Late Night” and “Late Late Show” were encores and the “Late Show” rebroadcast was excluded from these averages.
SEASON AVERAGES
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.62 rating, 4 share
CBS “Late Show,” 0.57/4
ABC “Kimmel,” 0.46/3
NBC “Tonight” 0.62 rating, 4 share
CBS “Late Show,” 0.57/4
ABC “Kimmel,” 0.46/3
12:35-1:05 a.m. ET
ABC “Nightline,” 0.29/2
ABC “Nightline,” 0.29/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.36/3
CBS “The Late Late Show,” 0.26/2
NBC “Late Night,” 0.36/3
CBS “The Late Late Show,” 0.26/2
1:35-2:05 a.m. ET
NBC “Last Call,” 0.21/2
NBC “Last Call,” 0.21/2
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.577 million viewers
CBS “Late Show,” 3.759 million viewers
ABC “Kimmel,” 2.192 million viewers
NBC “Tonight,” 2.577 million viewers
CBS “Late Show,” 3.759 million viewers
ABC “Kimmel,” 2.192 million viewers
12:35-1:05 a.m. ET
ABC “Nightline,” 1.353 million viewers
ABC “Nightline,” 1.353 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.510 million viewers
CBS “The Late Late Show,” 1.359 million viewers
NBC “Late Night,” 1.510 million viewers
CBS “The Late Late Show,” 1.359 million viewers
1:35-2:05 a.m. ET
NBC “Last Call,” 0.789 million viewers
NBC “Last Call,” 0.789 million viewers
SELECTED CABLE RESULTS, WEEK OF AUG. 13-17
NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.24
TBS, 11 p.m.-midnight, “Conan,” 0.10 (R)
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.57
Adult Swim, 12:30-1:30 a.m. ET, 0.42
Adult Swim, 12:30-1:30 a.m. ET, 0.42
Each adult 18-49 rating point equals 1.28 million viewers.
TOTAL VIEWERS
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.786 million
TBS, 11 p.m.-midnight, “Conan,” 0.242 million (R)
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.177 million
Adult Swim, 12:30-1:30 a.m. ET, 0.880 million
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.177 million
Adult Swim, 12:30-1:30 a.m. ET, 0.880 million
NBC RULES THE AUG. 13-19 WEEK WITH ‘TALENT,’ ‘WORLD OF DANCE’ & ‘NINJA’ ACCOUNTING FOR 4 OF THE TOP 10
“America’s Got Talent” Is #1-2 For the Week in Total Viewers, Adults 25-54, Teens 12-17 and Kids 2-11; the Tuesday Edition Equals the Top 18-49 Rating on Television in the Past Eight Weeks
It’s the 10th Week in a Row NBC Has Ranked #1 or Tied for #1 in 18-49 and 7th Victory in a Row in Total Viewers
Season to Date NBC Leads Primetime in 18-49 by a +36% Margin, Tied as the Biggest Lead at This Point in the Season for any Network in People Meter History
NBC Wins Monday in Total Viewers With the #1 Show of the Night, “Ninja Warrior,” & a Dominant 10 p.m. Win From “Dateline NBC”
NBC Rules Tuesday, "Talent" Doubles "Bachelor in Paradise," "Making It" Beats "Castaways" by +80%
L+3: “Talent” Generates Tuesday’s Biggest Lifts in 18-49 & Total Viewers
“Talent” & "World of Dance" Lead NBC to Decisive Wednesday Wins in 18-49 & Total Viewers
NBC Ties for #1 Friday Night in 18-49 and Is #1 or Tied for #1 for a Ninth Friday in a Row, “Dateline” Is the #1 Show of the Night on the Big 4
“Dateline Mystery” Is the #1 Saturday Primetime Telecast on the Big 4 in 18-49, 25-54 and Total Viewers, NBC Wins Saturday Among Those Nets
Sunday’s “Shades of Blue” Finale Equals the Show’s Season High in 18-49
L+3: The Prior Friday’s “Dateline” Reports that Night’s Top L+3 Lifts in 18-49 and Total Viewers; the Previous Sunday’s “Shades of Blue” Locks Up That Night’s Biggest Gain in 18-49
UNIVERSAL CITY, Calif. — Aug. 21, 2018 — NBC has claimed the primetime ratings week of Aug. 13-19 in every key ratings measure, paced by four top-10 rankings in both 18-49 and total viewers from “America’s Got Talent,” “World of Dance” and “American Ninja Warrior,” according to “live plus same day” figures from Nielsen Media Research.
“Talent” claimed the top two spots for the week in total viewers, as well as kids 2-11, teens 12-17 and adults, men and women 25-54. The Tuesday telecast earned a 2.1 rating in adults 18-49, matching the highest result on broadcast or cable in eight weeks, since the June 19 “Talent” reported a 2.2.
This is the 10th week in a row NBC has ranked #1 or tied for #1 in 18-49 and the network’s seventh consecutive weeklong win in total viewers. NBC took the week among the Big 4 networks in every key ratings measure, including a tie in women 18-34.
In adults 18-49, the Tuesday edition of “America’s Got Talent” remained #1 among all primetime Big 4 telecasts, with the Wednesday “Talent” finishing #5, Wednesday’s “World of Dance” ranking #7, Monday’s “American Ninja Warrior” tying for #8, Tuesday’s “Making It” tying for #11 and Monday’s “Dateline NBC” tying for #14.
The broad-based hit “America’s Got Talent” ranked #1-2 for the week in total viewers over all primetime programs on broadcast and cable, with a margin over the #3 show of +3.6 million viewers (9.9 million for Wednesday’s “Talent” vs. 6.3 million for CBS’ #3 encore of “60 Minutes”). “Talent” also ranked #1 for the week on the Big 4 networks in adults 18-49, adults 25-54, adults 50-and-older, teens 12-17 and kids 2-11.
In adults 18-49, NBC is dominating the current primetime season, with a lead over #2 ABC of +0.5 of a rating point or +36% (1.9 vs. 1.4). The +36% advantage ties as the best for any #1 network at this point in the season in the history of Nielsen’s current people-meter sample, which dates back to the fall of 1987.
Season to date, NBC also ranks #1 among ABC, CBS, NBC and Fox in every other key demographic – adults, men and women 18-34; men and women 18-49; and adults, men and women 25-54. In total viewers, NBC is running within 44,000 persons of #1, NBC’s most competitive position at this point in the season in 16 years, since 2001-02. Even excluding all sports, NBC is running closer to CBS at this point in the season in total viewers than it’s been in 15 years (currently within 1.191 million total viewers of CBS excluding sports, best since the gap was 578,000 in 2002-03).
Counting entertainment programming only, NBC ranks #1 for the season in adults 18-49 and adults 25-54 and is #1 or tied for #1 men 18-49, women 18-49 and women 25-54.
Weekly ratings are “live plus same day” figures from Nielsen Media Research unless otherwise noted. Season-to-date ratings are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”
Week 47 Averages
Adult 18-49 Rating, “live plus same day,” Aug. 13-19
NBC…0.8
ABC…0.6
CBS…0.6
Fox…0.5
CW…0.2
Total Viewers
NBC…4.4 million
CBS…3.6 million
ABC…3.2 million
Fox…1.6 million
CW…0.8 million
Season-to-Date Averages
Adult 18-49 Rating, “Most Current”
NBC…1.9
ABC…1.4
CBS…1.3
Fox…1.3
CW…0.5
Total Viewers
CBS…8.0 million
NBC…7.9 million
ABC…5.6 million
Fox…4.3 million
CW…1.6 million
NBC highlights for the week of Aug. 13-19:
Monday
NBC ranked #1 for the night among the Big 4 networks in total viewers.
From 8-10 p.m., “American Ninja Warrior” (1.0/5 in 18-49, 5.1 million viewers overall from 8-10 p.m. ET) led the night as Monday’s #1 most-watched telecast, growing +4% in total viewers versus the prior Monday (5.1 million vs. 5.0 million) while retaining 100% in 18-49 (1.0 vs. 1.0).
“Live Plus Three Day” Ratings: “Ninja” increased by +16% in 18-49 (from a 1.01 rating to a 1.17) and +513,000 viewers overall (5.1 million to 5.6 million) going from “live plus same day” Nielsens to L+3.
Upscale: “Ninja” is delivering a solid upscale audience, generating a 120 index among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes, according to “most current” Nielsens, including L+3).
From 10-11 p.m., “Dateline NBC” (0.8/4 in 18-49, 1.2 in 25-54, 4.4 million viewers overall from 10-11 p.m. ET) won the timeslot among ABC, CBS and NBC in 18-49, 25-54 and total view. Versus the prior Monday, “Dateline” grew +14% in 18.49 (0.8 vs. 0.7), +9% in 25-54 (1.2 vs. 1.1) and +8% in total viewers (4.380 million vs. 4.038 million). L+3: “Dateline” increased by +24% in 18-49 going from L+SD to L+3 (0.80 to 0.99) and +931,000 viewers overall (4.4 million to 5.3 million). Upscale: Monday’s “Dateline” generates a solid upscale audience, indexing at a 108 among adult 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).
Tuesday
NBC ranked #1 Tuesday night versus the Big 4 competition in adults 18-49, total viewers and every other key measure, winning six of six half-hours in adults 18-49.
“America’s Got Talent” (2.1/10 in 18-49, 11.1 million viewers overall from 8-10:01 p.m. ET): equaled television’s #1 adult 18-49 rating since the June 19 “Talent” of eight weeks earlier (2.2) and ranked as the #1 show of the night on the Big 4 networks in 18-49, total viewers and all other key measures. “Talent” equaled the timeslot’s combined Big 4 competition in 18-49 rating (2.1 vs. a combined 2.1) and beats it in total viewers (11.1 million vs. a combined 10.5 million), while more than doubling the time period’s #2 program in 18-49, ABC’s “Bachelor in Paradise” (2.1 vs. 1.0). “Talent” grew +11% week to week in 18-49 rating (2.1 vs. 1.9) and 1% in total viewers (11.1 million vs. 11.0 million). L+3: “Talent” increased by +25% in 18-49 (2.06 to 2.58) and +2.1 million viewers overall (11.1 million to 13.2 million) going from L+SD to L+3, for the biggest L+3 lifts of the night in 18-49 rating and total viewers. Upscale: “Talent” is generating a strong upscale audience, indexing at a 111 among adults 18-49 living in homes with $100K+ incomes.
“Making It” (0.9/4 in 18-49, 3.8 million viewers overall from 10:01-11 p.m. ET) retained 100% week to week in 18-49 (0.9 vs. 0.9) and won the timeslot among ABC, CBS and NBC in every key demographic. “Making It” dominated the ABC-CBS-NBC competition in the timeslot, topping ABC’s rival original series “Castaways,” by an +80% margin in 18-49 (0.9 vs. 0.5). This is the #1 most-watched Week 3 episode of any new summer series so far this year on the Big 4 networks (topping the previous Week 3 high of “Gordon Ramsay’s 24 Hours to Hell & Back” on June 27, 3.5 million). L+3: “Making It” grew by +22% in 18-49 (0.94 to 1.15) and +682,000 viewers overall (3.8 million vs. 4.5 million) going from L+SD to L+3. Upscale: “Making It” generates a solid upscale audience, indexing at a 111 among adult 18-49 living in homes with $100K+ incomes. Among adults 18-49 with four or more years of college, “Making It” is indexing at a 117.
Wednesday
NBC won Wednesday night by a +20% margin in 18-49 (1.2 vs. 1.0 for #2 Fox) and by +2.9 million persons or +75% in total viewers (6.7 million vs. 3.8 million for #2 CBS).
“America’s Got Talent” (1.5/8 in 18-49, 9.9 million viewers overall from 8-9 p.m. ET) equaled NBC’s strongest 18-49 rating in the timeslot, excluding Olympics, since Nov. 29, 2017 (1.7 with “Christmas in Rockefeller Center”), while delivering NBC’s top non-Olympic total-viewer result in the time period since Sept. 20, 2017 (15.0 million with last summer’s “Talent” finale). “Talent” won the timeslot in total viewers by a margin of +69% or more than +4.0 million persons over “Big Brother” (9.9 million vs. 5.8 million), while jumping +67% above NBC’s summer-to-date average in the timeslot in 18-49 (1.5 vs. 0.9, L+SD) and +6.3 million persons or +174% in total viewers (9.9 million vs. 3.6 million). L+3: The Wednesday “Talent” grew by +21% in 18-49 (1.54 to 1.86) and +1.5 million viewers overall (9.9 million to 11.4 million) going from L+SD to L+3 Nielsens, for the night’s biggest L+3 lift in total viewers.
“World of Dance” (1.1/5 in 18-49, 5.1 million viewers overall from 9-11 p.m. ET) won its two-hour 9-11 p.m. timeslot among the Big 4 networks in adults 18-49, total viewers and all other key measures (including a 9-10 p.m. tie with Fox in men 18-49). “World” matched NBC’s highest 18-49 rating in the timeslot since May 23 (1.2 with the “SVU” season finale) and scored the network’s best total-viewer result in the time period, excluding “Macy’s 4th of July Fireworks Spectacular,” since that same date (6.1 million). “World” maintained 100% week to week in 18-49 (1.1 vs. 1.1 last week from 8-10 p.m.) and increased by +8% in total viewers (5.1 million vs. 4.8 million). L+3: “World” increased by +32% going from L+SD to L+3 in 18-49 (1.09 to 1.44) and +1.2 million viewers overall (5.1 million vs. 6.3 million).
Thursday
An encore telecast of “Ellen’s Game of Games” (0.7/4 in 18-49, 3.4 million viewers overall from 8-9 p.m. ET) increased by +0.1 of a point or +17% versus the show’s previous rebroadcast in this hour in 18-49 (0.7 vs. 0.6 on July 26). The “Games” rebroadcast ranked #2 in the 8-9 p.m. hour among the Big 4 networks in adults 18-49.
“Trial & Error: Lady, Killer” (0.5/2 in 18-49, 2.2 million viewers overall from 9-9:30 p.m. ET; 0.4/2 in 18-49, 1.7 million viewers overall from 9:30-10 p.m. ET) hit three-week highs with its 9 p.m. telecast in 18-49 and total viewers, best since the show’s season premiere on July 19 (0.6 in 18-49, 3.2 million viewers overall). Week to week, the 9 p.m. episode was up +25% in 18-49 (0.5 vs. 0.4) and up +12% in total viewers (2.2 million vs. 1.9 million). The 9:30 telecast grew by +33% week to week in 18-49 (0.4 vs. 0.3) and +22% in total viewers (1.732 million vs. 1.417 million). L+3: The 9 p.m. “Trial & Error” grew by +24% in 18-49 going from L+SD to L+3 (0.50 to 0.62) and +401,000 viewers overall (2.2 million to 2.6 million). The 9:30 “Trial” increased by +41% in 18-49 (0.37 to 0.52) and +417,000 viewers overall (1.7 million to 2.1 million) going from L+SD to L+3. Upscale: “Trial & Error” is generating a strong upscale audience, with the 9 p.m. edition indexing at a 106 among adults 18-49 living in homes with $100K+ incomes. Among adults 18-49 with four or more years of college, the 9 p.m. “Trial & Error” is indexing at a 127.
An encore telecast of “Law & Order: Special Victims Unit” (0.5/2 in 18-49, 2.6 million viewers overall from 10-11 p.m. ET) won the hour among ABC, CBS and NBC in 18-49, 25-54 and total viewers, while maintaining 100% of the prior week’s encore in this timeslot in 18-49 (0.5 vs. 0.5) and growing +7% in total viewers (2.6 million vs. 2.4 million). This was the most-watched “SVU” encore among nine aired so far this summer in the Thursday 10 p.m.
timeslot.
Friday
NBC tied for #1 for the night among the Big 4 networks in adults 18-49. It’s the ninth Friday in a row NBC has ranked #1 or tied for #1 among those nets in 18-49.
An encore telecast of “American Ninja Warrior” averaged a 0.4/2 in 18-49 and 2.1 million viewers overall from 8-10 p.m. ET.
A rebroadcast of “Dateline NBC” (0.6/3 in 18-49, 0.8 in adults 25-54, 3.3 million viewers overall from 10-11 p.m. ET) ranked as the night’s #1 telecast on the Big 4 networks in 18-49 and tied as the #1 show in 25-54. L+3: The prior Friday’s “Dateline” increased by +20% in 18-49 (0.51 to 0.61) and +627,000 viewers overall (2.8 million to 3.4 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lifts of the night on the Big 4 in 18-49 rating and percentage, as well as total viewers. Upscale: Friday’s “Dateline” is delivering a solid upscale audience, indexing at a 114 among adults 18-49 in $100K+ homes.
Saturday
NBC ranked #1 in primetime among the Big 4 networks in adults 18-49 and total viewers.
An encore telecast of “Ameica’s Got Talent” (0.4/2 in 18-49, 2.1 million viewers overall from 8-10 p.m. ET) won the timeslot among the Big 4 networks in 18-49 and total viewers.
"Dateline Saturday Night Mystery” (0.5/2 in 18-49, 0.6 in 25-54, 2.4 million viewers overall from 10-11 p.m. ET) ranked as primetime’s #1 telecast on the Big 4 networks in adults 18-49, adults 25-54 and total viewers. “Dateline Mystery” grew week to week in 18-49 (0.5 vs. 0.4) to match its highest 18-49 rating since Jan. 13 (0.6). Upscale: “Dateline Mystery” is generating a solid upscale audience, indexing at a 112 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes)
Sunday
“Dateline NBC” (0.5/3 in 18-49, 0.8 in 25-54, 4.1 million viewers overall from 7-8 p.m. ET) maintained 100 % of the show’s previous Sunday original in 18-49 (0.5 vs. 0.5 on June 24) and 25-54 (0.8 vs. 0.8) and grew +17% in total viewers (4.1 million vs. 3.5 million). “Dateline” grew half-hour to half-hour in adults 18-49 and 25-54. Upscale: Sunday’s “Dateline” is indexing at a 122 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).
NBC Sports coverage of the “U.S. Gymnastics Championships” (0.6/3 in 18-49, 3.1 million viewers overall from 8-10 p.m. ET) retained 100% of last year’s comparable coverage in 18-49 rating (0.6 vs. 0.6 from 7-9 p.m. on Sunday, Aug. 20, 2017) and increased by +7% in total viewers (3.1 million vs. 2.9 million). The coverage increased by +40% from its first half-hour to its fourth in 18-49 rating (0.5 to 0.7).
“Shades of Blue” (0.6/3 in 18-49, 3.2 million viewers overall from 10-11 p.m. ET) matched the show’s season high in 18-49 rating (0.6), to tie for #1 in the timeslot among ABC, CBS and NBC. “Shades” maintained 100% week to week in 18-49 (0.6 vs. 0.6) and 99.6% in total viewers (3.208 million vs. 3.221 million). The “Shades” finale was up +18% versus NBC’s timeslot average last summer in total viewers (3.2 million vs. 2.7 million, L+SD excluding sports). L+3: The prior week’s “Shades of Blue” increased by +52% in 18-49 (0.56 to 0.85) and +1.7 million viewers overall (3.2 million to 4.9 million) going from L+SD to L+3 Nielsens. The 18-49 gain of +0.29 of a rating point is the biggest L+3 lift of the night on the Big 4 networks.
TODAY WINS DEMO, POSTS CLOSEST TOTAL VIEWER MARGIN SINCE OLYMPICS
TODAY Tops GMA In Total Viewers For 3 Straight Days
TODAY Narrows Total Viewer Gap with GMA To Just 2k
TODAY Delivers Biggest A25-54 Advantage Over GMA in 13 Weeks
NEW YORK – August 21, 2018 – NBC News’ TODAY was the number-one morning show across the board for three consecutive days last week, topping ABC’s “Good Morning America” in total viewers and all key demos on Tuesday, Wednesday and Thursday. TODAY posted its tightest total viewer margin with GMA since its Olympic wins with just 2,000 viewers separating the shows. TODAY has now won the key demo A25-54 for 138 straight weeks, delivering its best streak in six years and its biggest advantage over GMA in 13 weeks. Additionally, TODAY nearly tripled its A25-54 lead over GMA versus the same week last year while both ABC and CBS are down double digits.
Season to date, TODAY remains the number-one morning show among A25-54 and A18-49. Year-over-year, the show has improved its total viewer gap versus GMA by 63%.
TODAY HIGHLIGHTS:
| Net | HH Rtg | HH Shr | P2+ Imps | P18-49 Rtg | P18-49 Imps | P25-54 Rtg | P25-54 Imps |
| TODAY | 2.75 | 12 | 3,778 | 0.67 | 866 | 1.06 | 1,276 |
| CBS THIS MORNING | 2.08 | 9 | 2,811 | 0.41 | 530 | 0.58 | 700 |
| GOOD MORNING AMERICA | 2.80 | 13 | 3,780 | 0.60 | 775 | 0.92 | 1,110 |
TODAY averaged 1.276 million A25-54 viewers, leading GMA by +166,000 (+15%) and CBS This Morning by +576,000 (+82%)
- TODAY has now ranked #1 among A25-54 viewers for 138 consecutive weeks (best streak in six years) and 154 of the last 155 weeks
- TODAY delivered a 1.06 A25-54 rating, +0.14 points ahead of GMA and +0.48 points more than CBS
- TODAY saw the biggest increase of demo viewers week-over-week (up +99,000, or +8%) and posted its best A25-54 average since the week of 5/28/2018
- TODAY had its largest A25-54 advantage over GMA in 13 weeks (since week of 5/14/2018) and widest lead over CBS in just over five months (since week of 3/5/2018)
- Week-over-week, TODAY improved its A25-54 leads over both GMA (87% higher) and CBS (23% higher)
- Compared to the same week last season, TODAY nearly tripled its A25-54 lead over GMA while its advantage over CBS was up 23%
TODAY averaged 866,000 A18-49 viewers, +91,000 (+12%) ahead of GMA and +336,000 (+63%) higher than CBS
- TODAY delivered a 0.67 A18-49 rating, +0.07 points more than GMA and +0.26 points better than CBS
- TODAY posted its best A18-49 delivery since the week of 6/18/2018 and largest advantage over GMA in nine weeks (since week of 6/11/2018)
TODAY averaged 3.778 million total viewers, leading CBS This Morning by +967,000 (+34%) and narrowing the gap with GMA to just 2,000 viewers
- TODAY’s total viewership hit an 11-week high, posting the biggest increase among the morning shows versus prior week (up +192,000, or +5%)
- TODAY’s margins versus GMA and CBS were its best since the final week of the Pyeongchang Olympics (week of 2/19/2018)
- TODAY closed the total viewer gap with GMA by 99% compared to both prior week and prior year
- Versus CBS, TODAY increased its total viewer advantage by 34% week-over-week and by 75% compared to last year
SEASON-TO-DATE
TODAY ranks #1 among A25-54 viewers
- · Leads GMA by +144,000 (+11%) and CBS by +552,000 (+63%)
TODAY ranks #1 among A18-49 viewers
- · Leads GMA by +137,000 (+15%) and CBS by +408,000 (+63%)
TODAY leads CBS by +740,000 in total viewers, 14% higher than last season
‘THE TONIGHT SHOW’ & ‘LATE NIGHT’ WIN THE WEEK OF AUG. 6-10 IN 18-49
Jimmy Fallon Also #1 in 18-34 and 25-54 While Seth Meyers Dominates in Those Key Demos as Well
NEW YORK — Aug. 14, 2018 — “The Tonight Show Starring Jimmy Fallon” has claimed the late-night ratings week of Aug. 6-10 over its ABC-CBS timeslot competition in adults 18-49, 18-34 and 25-54 demos, according to “live plus same day” figures from Nielsen Media Research.
“Tonight” won the 11:35 p.m. hour for the week in 18-49 over both “The Late Show with Stephen Colbert” (0.44 rating vs. a 0.40) and “Jimmy Kimmel Live” (0.44 vs. 0.39).
Last week at 12:35 a.m. ET, “Late Night with Seth Meyers” outperformed “The Late Late Show with James Corden” by 29% in the 18-49 demo (0.27 vs. 0.21) as well as in every other key ratings category.
For their head-to-head half-hour, “Late Night” beat ABC’s “Nightline” in adults 18-49 by a +24% margin (0.31 vs. 0.25 for that half-hour) as well as also winning in total viewers by 8% (1.3 million vs. 1.2 million).
LATE-NIGHT WEEKLY AVERAGES
(According to viewing figures from Nielsen Media Research for the week of Aug. 6-10. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
(According to viewing figures from Nielsen Media Research for the week of Aug. 6-10. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.44 rating, 3 share *
CBS “Late Show,” 0.40/3 *
ABC “Kimmel,” 0.39/3 *
NBC “Tonight” 0.44 rating, 3 share *
CBS “Late Show,” 0.40/3 *
ABC “Kimmel,” 0.39/3 *
12:35-1:05 a.m. ET
ABC “Nightline,” 0.24/2
ABC “Nightline,” 0.24/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.27/2 *
CBS “Late Late Show,” 0.21/2 *
NBC “Late Night,” 0.27/2 *
CBS “Late Late Show,” 0.21/2 *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.16/2 (R)
NBC “Last Call,” 0.16/2 (R)
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 1.993 million viewers *
CBS “Late Show,” 2.751 million viewers *
ABC “Kimmel,” 1.905 million viewers *
NBC “Tonight,” 1.993 million viewers *
CBS “Late Show,” 2.751 million viewers *
ABC “Kimmel,” 1.905 million viewers *
12:35-1:05 a.m. ET
ABC “Nightline,” 1.211 million viewers
ABC “Nightline,” 1.211 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.145 million viewers *
CBS “The Late Late Show,” 1.122 million viewers *
NBC “Late Night,” 1.145 million viewers *
CBS “The Late Late Show,” 1.122 million viewers *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.649 million viewers (R)
NBC “Last Call,” 0.649 million viewers (R)
* Friday’s “Tonight,” “Late Show,” “Kimmel,” “Late Night” and “Late Late Show” were encores and the “Late Show” rebroadcast is excluded from these averages. Thursday and Friday telecasts of “Late Late Show” were delayed by PGA Golf reports and are excluded.
SEASON AVERAGES
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.62 rating, 4 share
CBS “Late Show,” 0.57/4
ABC “Kimmel,” 0.46/3
NBC “Tonight” 0.62 rating, 4 share
CBS “Late Show,” 0.57/4
ABC “Kimmel,” 0.46/3
12:35-1:05 a.m. ET
ABC “Nightline,” 0.29/2
ABC “Nightline,” 0.29/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.37/3
CBS “The Late Late Show,” 0.27/2
NBC “Late Night,” 0.37/3
CBS “The Late Late Show,” 0.27/2
1:35-2:05 a.m. ET
NBC “Last Call,” 0.21/2
NBC “Last Call,” 0.21/2
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.585 million viewers
CBS “Late Show,” 3.760 million viewers
ABC “Kimmel,” 2.200 million viewers
NBC “Tonight,” 2.585 million viewers
CBS “Late Show,” 3.760 million viewers
ABC “Kimmel,” 2.200 million viewers
12:35-1:05 a.m. ET
ABC “Nightline,” 1.356 million viewers
ABC “Nightline,” 1.356 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.516 million viewers
CBS “The Late Late Show,” 1.364 million viewers
NBC “Late Night,” 1.516 million viewers
CBS “The Late Late Show,” 1.364 million viewers
1:35-2:05 a.m. ET
NBC “Last Call,” 0.792 million viewers
NBC “Last Call,” 0.792 million viewers
SELECTED CABLE RESULTS, WEEK OF AUG. 6-10
NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.22
TBS, 11 p.m.-midnight, “Conan,” 0.09 (R)
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.58
Adult Swim, 12:30-1:30 a.m. ET, 0.43
Adult Swim, 12:30-1:30 a.m. ET, 0.43
Each adult 18-49 rating point equals 1.28 million viewers.
TOTAL VIEWERS
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.763 million
TBS, 11 p.m.-midnight, “Conan,” 0.221 million (R)
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.188 million
Adult Swim, 12:30-1:30 a.m. ET, 0.872 million
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.188 million
Adult Swim, 12:30-1:30 a.m. ET, 0.872 million
NBC WINS THE WEEK OF AUG. 6-12 IN TOTAL VIEWERS AND TIES FOR #1 IN 18-49 AS ‘AMERICA’S GOT TALENT’ CONTINUES TO DOMINATE THE COMPETITION
NBC Has Now Won Total Viewers for Six Consecutive Weeks and Won or Tied in 18-49 for Nine Straight Weeks
“Talent” & “Making It” Lead NBC to Tuesday Wins Across the Board
L+3: “Talent” Generates Tuesday’s Biggest Lifts in 18-49 & Total Viewers
"World of Dance" Wins the Wednesday 8-10 p.m. Timeslot, "Reverie" Maintains Its 18-49 Rating for a 7th Straight Week
NBC Ties for #1 Friday Night in 18-49 Among the Big 4 and Is #1 or Tied for #1 for an Eighth Friday in a Row, A "Ninja" Encore Ties as the Night's #1 Show
L+3: The Prior Sunday’s “Shades of Blue” Locks Up That Night’s Biggest L+3 Gains in 18-49 Percentage and Total Viewers
UNIVERSAL CITY, Calif. — Aug. 14, 2018 — NBC has won the primetime ratings week of Aug. 6-12 in total viewers and tied for #1 in the 18-49 demo among the Big 4 broadcast networks.
The win in total viewers marks the sixth week in a row NBC has come out on top. The network has now also won or tied in the 18-49 demo for nine consecutive weeks.
According to “live plus same day” figures from Nielsen Media Research, NBC won or tied for #1 for the week in many key measures, led by top-10 results in 18-49 among primetime shows on the Big 4 networks from “America’s Got Talent,” “World of Dance” and “American Ninja Warrior.”
The broad-based hit “America’s Got Talent” ranked #1 for the week in total viewers over all primetime programs on broadcast and cable by a margin of +2.8 million viewers (11.0 million vs. 8.2 million for CBS’ #2 encore of “60 Minutes”). “Talent” also ranked #1 for the week on the Big 4 networks in adults 18-49, adults 25-54, adults 50-and-older, teens 12-17 and kids 2-11.
In adults 18-49, NBC is dominating the current primetime season, with leads over #2 ABC by +0.5 of a rating point or +36% (1.9 vs. 1.4). The +36% advantage stands as the best first place lead for any network at this point in the season since Fox in 2007-08.
Season to date, NBC also ranks #1 among ABC, CBS, NBC and Fox in every other key demographic – adults, men and women 18-34; men and women 18-49; and adults, men and women 25-54. In total viewers, NBC is running within 66,000 persons of #1, NBC’s most competitive position at this point in the season in 16 years, since 2001-02. Even excluding all sports, NBC is running closer to CBS at this point in the season in total viewers than it’s been in 15 years (currently within 1.243 million total viewers of CBS excluding sports, best since the gap was 579,000 in 2002-03).
Counting entertainment programming only, NBC ranks #1 for the season in adults 18-49 and adults 25-54 and is #1 or tied for #1 men 18-49, women 18-49 and women 25-54.
Weekly ratings are “live plus same day” figures from Nielsen Media Research unless otherwise noted. Season-to-date ratings are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”
Week 46 Averages
Adult 18-49 Rating, “live plus same day,” Aug. 6-12
NBC…0.8
ABC…0.8
CBS…0.6
Fox…0.5
CW…0.2
Total Viewers
NBC…4.1 million
ABC…3.9 million
ABC…3.9 million
CBS…3.8 million
Fox…1.7 million
CW…0.8 million
Season-to-Date Averages
Adult 18-49 Rating, “Most Current”
NBC…1.9
ABC…1.4
CBS…1.3
Fox…1.3
CW…0.5
Total Viewers
CBS…8.0 million
NBC…7.9 million
ABC…5.7 million
Fox…4.3 million
CW…1.6 million
NBC highlights for the week of Aug. 6-12:
Monday
“American Ninja Warrior” (1.0/5 in 18-49, 5.0 million viewers overall from 8-10 p.m. ET) ranked as the #2 show of the night in adults 18-49 and total viewers.
“Live Plus Three Day” Ratings: “Ninja” increased by +14% in 18-49 (from a 1.04 rating to a 1.19) and +513,000 viewers overall (5.0 million to 5.5 million) going from “live plus same day” Nielsens to L+3.
Upscale: “Ninja” is delivering a solid upscale audience, generating a 119 index among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes, according to “most current” Nielsens, including L+3).
“Dateline NBC” (0.7/3 in 18-49, 1.1 in 25-54, 4.0 million viewers overall from 10-11 p.m. ET) outrated CBS’ original drama “Elementary” in the timeslot in adults 18-49, adults 25-54, total viewers and every other key measure. “Dateline” ranked as the #3 show of the night on the Big 4 in adults 18-49 and adults 25-54, behind only the “Bachelorette” finale and “American Ninja Warrior.” L+3: “Dateline” increased by +16% in 18-49 going from L+SD to L+3 (0.73 to 0.85) and +639,000 viewers overall (4.0 million to 4.7 million). Upscale: Monday’s “Dateline” generates a solid upscale audience, indexing at a 105 among adult 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).
Tuesday
NBC ranked #1 Tuesday night in adults 18-49, total viewers and every other key measure.
“America’s Got Talent” (1.9/9 in 18-49, 11.0 million viewers overall from 8-10:01 p.m. ET) ranked #1 in the timeslot in every key measure (including a tie in women 18-34), including a timeslot win over ABC’s premiere of “Bachelor in Paradise” by a +73% margin in 18-49 rating (1.9 vs. 1.1) and by +7.2 million persons in total viewers (11.0 million vs. 3.8 million). “Talent” was the #1 show of the night in 18-49, total viewers and virtually all other key measures. L+3: “Talent” increased by +27% in 18-49 (1.95 to 2.48) and more than +2.1 million viewers overall (11.0 million to 13.2 million) going from L+SD to L+3, for the biggest L+3 lifts of the night in 18-49 rating and total viewers. L+7: “America’s Got Talent” has increased by +39% in 18-49 rating going from L+SD to L+7 (from a 2.17 to a 3.01) and +3.1 million viewers overall (11.6 million to 14.7 million). With the addition of 35-day linear and projected non-linear ratings, “Talent’s” 18-49 figure grows to a 4.35. Upscale: “Talent” is generating a strong upscale audience, indexing at a 111 among adults 18-49 living in homes with $100K+ incomes.
“Making It” (0.9/4 in 18-49, 4.1 million viewers overall from 10:01-11 p.m. ET) won the timeslot among ABC, CBS and NBC in adults 18-49 and every other key demographic, with a margin over ABC’s premiere of “Castaways” of +29% in 18-49 (0.9 vs. 0.7) and +1.0 million persons or +33% in total viewers (4.1 million vs. 3.1 million). This is the #1 most-watched Week 2 episode of any new summer series so far this year on the Big 4 networks (topping the previous Week 2 high of “The Proposal” on June 25, 3.6 million). L+3: “Making It” grew by +23% in 18-49 (0.95 to 1.17) and +713,000 viewers overall (4.1 million vs. 4.9 million) going from L+SD to L+3. Upscale: “Making It” generates a solid upscale audience, indexing at a 105 among adult 18-49 living in homes with $100K+ incomes. Among adults 18-49 with four or more years of college, “Making It” is indexing at a 117.
Wednesday
“World of Dance” (1.1/5 in 18-49, 4.8 million viewers overall from 8-10 p.m. ET) won its two-hour 8-10 p.m. timeslot in adults 18-49, while maintaining 100% week to week in 18-49 (1.1 vs. 1.1) to match NBC’s highest 18-49 rating in the timeslot excluding “Macy’s 4th of July Fireworks Spectacular” since June 6 (1.2). “World of Dance” was the #2 show of the night in 18-49 and total viewers behind only CBS’ “Big Brother.” L+3: “World” increased by +27% going from L+SD to L+3 in 18-49 (1.14 to 1.45) and more than +1.0 million viewers overall (4.8 million vs. 5.8 million).
The season finale of “Reverie” (0.4/2 in 18-49, 1.9 million viewers overall from 10-11 p.m. ET) retained 100% week to week in 18-49 (0.4 vs. 0.4) and maintained a steady 0.4 in 18-49 through its last seven telecasts in a row. L+3: “Reverie” grew by +26% in 18-49 (0.42 to 0.53) and +637,000 viewers overall (1.9 million to 2.6 million) going from L+SD to L+3 Nielsens. Upscale: “Reverie” is delivering a solid upscale audience, indexing at a 105 among adults 18-49 living in homes with $100K+ incomes.
Thursday
A special Thursday recap encore of “America’s Got Talent” (0.7/5 in 18-49, 3.8 million viewers overall from 8-9 p.m. ET) tied for #1 in the 8-9 p.m. hour in adults 18-49 and ranked #2 in total viewers. The “Talent” encore tied as the #2 show of the night on the Big 4 networks in adults 18-49.
“Trial & Error: Lady, Killer” (0.4/2 in 18-49, 1.9 million viewers overall from 9-9:30 p.m. ET; 0.3/1 in 18-49, 1.4 million viewers overall from 9:30-10 p.m. ET) maintained 100% of its prior 9 p.m. telecast in 18-49 (0.4 vs. 0.4 on July 26) and 90% in total viewers (1.911 million vs. 2.119 million), despite the previous week’s preemption and several local-market preemptions this week. Upscale: “Trial & Error” is generating a strong upscale audience, with the 9 p.m. edition indexing at a 113 among adults 18-49 living in homes with $100K+ incomes. Among adults 18-49 with four or more years of college, the 9 p.m. “Trial & Error” is indexing at a 127.
An encore telecast of “Law & Order: Special Victims Unit” (0.5/2 in 18-49, 2.4 million viewers overall from 10-11 p.m. ET) maintained 100% of “SVU’s” previous encore in this timeslot in 18-49 (0.5 vs. 0.5 on July 26) and grew in total viewers (2.388 million vs. 2.380 million).
Friday
NBC tied for #1 for the night among the Big 4 networks in adults 18-49. It’s the eighth Friday in a row NBC has ranked #1 or tied for #1 among those nets in 18-49.
An encore telecast of “American Ninja Warrior” (0.6/3 in 18-49, 2.6 million viewers overall from 8-10 p.m. ET) tied as the #1 telecast of the night on the Big 4 networks in adults 18-49. “Ninja” equaled the show’s highest rating among 11 rebroadcasts in this timeslot so far this summer.
“Dateline NBC” (0.5/3 in 18-49, 0.7 in adults 25-54, 2.7 million viewers overall from 10-11 p.m. ET) tied for #1 in the timeslot among ABC, CBS and NBC in adults 18-34 and men 18-49 and was #1 outright among those nets in men 25-54. L+3: The prior original Friday “Dateline” increased by +28% in 18-49 (0.58 to 0.74) and +743,000 viewers overall (3.0 million to 3.8 million) going from L+SD to L+3 Nielsens. Upscale: Friday’s “Dateline” is delivering a solid upscale audience, indexing at a 114 among adults 18-49 in $100K+ homes.
TODAY IS #1 AGAIN
TODAY Wins Key A25-54 Demo for 137 Straight Weeks
TODAY Also Tops GMA in A18-49 Demo
TODAY is Up in Total Viewers and Narrows Gap Vs. GMA Week-Over-Week
NEW YORK – August 14, 2018 – NBC News’ TODAY was the number-one morning show last week, topping ABC’s Good Morning America in the key A25-54 and A18-49 demos. For 137 straight weeks, TODAY has won A25-54, delivering its best streak in six years. Among A18-49, TODAY has been number-one for 156 of the last 157 weeks. Week-over week, TODAY has grown in total viewers, delivering its best viewership in four weeks, and narrowed the gap vs. GMA by 32 %, its best in 11 weeks.
Season to date, TODAY remains the number-one morning show among the key A25-54 and A18-49 demos.
| Net | HH Rtg | HH Shr | P2+ Imps | P18-49 Rtg | P18-49 Imps | P25-54 Rtg | P25-54 Imps |
| TODAY | 2.64 | 12 | 3,586 | 0.62 | 804 | 0.98 | 1,177 |
| CBS THIS MORNING | 2.12 | 10 | 2,866 | 0.40 | 512 | 0.59 | 707 |
| GOOD MORNING AMERICA | 2.76 | 13 | 3,736 | 0.57 | 738 | 0.90 | 1,088 |
TODAY HIGHLIGHTS:
TODAY averaged 1.177 million A25-54 viewers, leading GMA by +89,000 (+8%) and CBS This Morning by +470,000 (+66%)
- TODAY has now ranked #1 among A25-54 viewers for 137 consecutive weeks (best streak in six years) and 153 of the last 154 weeks
- TODAY delivered a 0.98 A25-54 rating, +0.08 points ahead of GMA and +0.39 points more than CBS
TODAY averaged 804,000 A18-49 viewers, +66,000 (+9%) ahead of GMA and +292,000 (+57%) higher than CBS
- TODAY has been #1 among A18-49 viewers in 156 of the last 157 weeks
- TODAY delivered a 0.62 A18-49 rating, +0.05 points more than GMA and +0.22 points better than CBS
- TODAY’s A18-49 advantage over CBS improved by 6% week-over-week
TODAY averaged 3.586 million total viewers, leading CBS This Morning by +720,000 (+25%)
- TODAY’s total viewership hit a four-week high, adding +42,000 viewers (+1%) compared to prior week and being the only morning news program to post a gain
- TODAY saw its narrowest gap vs. GMA in 11 weeks, since the week of 5/21/2018
- Week-over-week, TODAY reduced GMA’s lead by nearly a third (32% lower) and increased its advantage over CBS by 16%
- TODAY’s total viewer advantage over CBS grew by 24% compared to the same week last season
SEASON-TO-DATE
TODAY ranks #1 among A25-54 viewers
- Leads GMA by +144,000 (+11%) and CBS by +552,000 (+62%)
TODAY ranks #1 among A18-49 viewers
- Leads GMA by +137,000 (+15%) and CBS by +409,000 (+63%)
TODAY leads CBS by +736,000, 14% higher than last season
NBC NIGHTLY NEWS WITH LESTER HOLT WINS AGAIN
#1 Most Watched Season-to-Date in Key Demo
Biggest Key Demo Win Over ABC in 12 Weeks
AUGUST 14, 2018 – NBC Nightly News with Lester Holt is the #1 most-watched evening broadcast in the key news demo for the week of August 6, according to Nielsen Media Research data. Nightly News continues as the #1 most-watched evening newscast season-to-date in the key demo, and has finished #1 in the key demo 5 out of the last 6 weeks.
The broadcast continues its strong performance in the key demo, growing week-over-week and averaging 1.6 million A25-54 viewers. The broadcast bested ABC World News Tonight by +78,000 viewers (+5%) and CBS Evening News by 523,000 viewers (+49%).
Last week, Holt interviewed Spike Lee and Ron Stallworth, the black police officer who infiltrated the KKK and inspired Lee’s new movie “BLACKkKLANSMAN.” Stallworth told Holt that former KKK grand wizard David Duke called him the day before concerned about his portrayal in the film. This week, Holt will sit down with Twitter CEO Jack Dorsey to talk free speech and making social media a safer place.
For the week of August 6, Nightly News is also the most-watched broadcast among A18-49 viewers, averaging 1.1 million and topping ABC by +34,000 viewers (+3%) and CBS by +334,000 viewers (+45%).
7.3 million total viewers tuned in to Nightly News for the week of August 6, leading CBS Evening News by 1.8 million total viewers (+33%).
For the week of August 6, Nightly News rated for four nights (August 6, 7, 8, and 10) due to NFL pre-season football.
# # #
Weekly Highlights:
- Nightly News averaged 1.6 million A25-54 viewers, outperforming ABC by +78,000 viewers (+5%) and CBS by +523,000 (+49%).
- Nightly News averaged 1.1 million A18-49 viewers, topping ABC by +34,000 (+3%) and CBS by +334,000 (+45%).
- Nightly News improved its demo viewer advantage over ABC by 26% (+16,000) and CBS by 5% (+25,000) vs. the prior week, its best advantage over ABC since 5/14/2018
- Nightly News increased its demo viewer advantage over ABC by +1% (+1,000) and CBS by +21% (+90,000) year-over-year
- Nightly News averaged 7.3 million total viewers, beating CBS by +1.8 million (+33%).
Season Highlights:
- Nightly News is the #1 evening newscast this season in A25-54 and A18-49.
- Nightly News holds its largest A25-54 demo advantage over CBS in six seasons.
Week of August 6 – August 10, 2018:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 7.260 | 1.31 | 1.587 | 0.83 | 1.070 |
| CBS | 5.447 | 0.88 | 1.064 | 0.57 | 0.736 |
| ABC | 7.866 | 1.25 | 1.509 | 0.80 | 1.036 |
# # #
ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
NBC Nightly News with Lester Holt is the most-watched evening newscast in America, providing the very latest on the day’s top stories and going beyond the headlines to add context and analysis to the most pressing issues of our times. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Jenn Suozzo is the executive producer.
NBC Nightly News with Lester Holt is the most-watched evening newscast in America, providing the very latest on the day’s top stories and going beyond the headlines to add context and analysis to the most pressing issues of our times. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Jenn Suozzo is the executive producer.
‘TODAY’ WINS AGAIN
‘TODAY’ Is #1 in Key A25-54 Demo for 136 Straight Weeks
‘TODAY’ Narrows Total Viewer Gap Vs. GMA Year-Over-Year And Continues Season-to-Date Demo Winning Streak
NEW YORK – August 7, 2018 – NBC News’ TODAY was the number-one morning show last week, topping ABC’s “Good Morning America” across the key A25-54 and A18-49 demos. For 136 straight weeks, TODAY has won A25-54, delivering its best streak in over six years. Additionally, the morning show has led the A18-49 demo for 155 out of the last 156 weeks. TODAY has also narrowed the total viewer gap with GMA year-over-year.
Season-to-date, TODAY continues its reign at number one in the key A25-54 and A18-49 demos and year-over-year has improved in total viewers by 63% vs. GMA.
TODAY HIGHLIGHTS:
| Net | HH Rtg | HH Shr | P2+ Imps | P18-49 Rtg | P18-49 Imps | P25-54 Rtg | P25-54 Imps |
| TODAY | 2.61 | 12 | 3,543 | 0.63 | 810 | 0.98 | 1,177 |
| CBS THIS MORNING | 2.16 | 10 | 2,923 | 0.42 | 535 | 0.59 | 713 |
| GOOD MORNING AMERICA | 2.75 | 13 | 3,765 | 0.57 | 738 | 0.89 | 1,078 |
TODAY averaged 1.177 million A25-54 viewers, leading GMA by +99,000 (+9%) and CBS This Morning by +464,000 (+65%)
- TODAY has now ranked #1 among A25-54 viewers for 136 consecutive weeks (best streak in six years) and 152 of the last 153 weeks
- TODAY delivered a 0.98 A25-54 rating, +0.09 points ahead of GMA and +0.39 points more than CBS
- TODAY posted its best A25-54 viewership and lead over GMA in three weeks
- TODAY’s A25-54 lead over GMA nearly doubled week-over-week and also improved by 34% compared to the same week last season
TODAY averaged 810,000 A18-49 viewers, +72,000 (+10%) ahead of GMA and +275,000 (+51%) higher than CBS
- TODAY has been #1 among A18-49 viewers in 155 of the last 156 weeks
- TODAY delivered a 0.63 A18-49 rating, +0.06 points more than GMA and +0.21 points better than CBS
- TODAY’s A18-49 advantage over GMA improved by 41% week-over-week
TODAY averaged 3.543 million total viewers, leading CBS This Morning by +620,000 (+21%)
- Compared to the same week last season, TODAY’s total viewer gap over GMA narrowed by 10% while its advantage over CBS increased by 18%
SEASON-TO-DATE
TODAY ranks #1 among A25-54 viewers
- Leads GMA by +146,000 (+11%) and CBS by +555,000 (+62%)
TODAY ranks #1 among A18-49 viewers
- Leads GMA by +139,000 (+15%) and CBS by +412,000 (+63%)
TODAY leads CBS by +737,000, 14% higher than last season
“NBC NIGHTLY NEWS WITH LESTER HOLT” WINS THE WEEK
#1 Most Watched Season-to-Date in Key Demo
Broadcast Grows Week-Over-Week Across The Board
AUGUST 7, 2018 – “NBC Nightly News with Lester Holt” is the #1 most-watched evening broadcast in the key news demo for the week of July 30, according to Nielsen Media Research data. “Nightly News” continues as the #1 most-watched evening newscast season-to-date in the key demo, delivering its largest demo lead over CBS in six seasons.
The broadcast continues its strong performance in the key demo, growing week-over-week and averaging 1.6 million A25-54 viewers. The broadcast bested “ABC World News Tonight” by +62,000 viewers (+4%) and “CBS Evening News” by +498,000 viewers (+46%). “Nightly News” was the only broadcast to grow week-over-week across the board.
As part of his ongoing reporting on criminal justice reform, last week Holt spoke with Eric Riddick, a prisoner in Philadelphia serving a life sentence for a crime many believe he did not commit. Holt was introduced to Riddick’s story by rapper Meek Mill, who met Riddick during his time in the same prison. Mill spoke exclusively to Holt about his own struggles with the criminal justice system earlier this summer.
For the week of July 30, “Nightly News” is the most-watched broadcast among A18-49 viewers, averaging 1.1 million and topping ABC by +11,000 viewers (+1%) and CBS by +280,000 viewers (+36%).
7.4 million total viewers tuned in to “Nightly News” for the week of July 30, leading “CBS Evening News” by 1.8 million total viewers (+33%).
For the week of July 30, “Nightly News” rated for four nights (July 30, July 31, Aug. 1, Aug. 3) due to NFL pre-season football.
# # #
Weekly Highlights:
- “Nightly News” averaged 1.6 million A25-54 viewers, outperforming ABC by +62,000 viewers (+4%) and CBS by +498,000 (+46%).
- “Nightly News” averaged 1.1 million A18-49 viewers, topping ABC by +11,000 (+1%) and CBS by +280,000 (+36%).
- “Nightly News” was the only broadcast to grow week-over-week across the board.
- “Nightly News” averaged 7.4 million total viewers, beating CBS by +1.8 million (+33%).
Season Highlights:
- “Nightly News” is the #1 evening newscast this season in A25-54 and A18-49.
- “Nightly News” holds its largest A25-54 demo advantage over CBS in six seasons.
Week of July 30 – August 3, 2018:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 7.362 | 1.30 | 1.570 | 0.82 | 1.054 |
| CBS | 5.534 | 0.89 | 1.072 | 0.60 | 0.774 |
| ABC | 7.847 | 1.25 | 1.508 | 0.81 | 1.043 |
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ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
NBC Nightly News with Lester Holt is the most-watched evening newscast in America, providing the very latest on the day’s top stories and going beyond the headlines to add context and analysis to the most pressing issues of our times. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Jenn Suozzo is the executive producer.
NBC Nightly News with Lester Holt is the most-watched evening newscast in America, providing the very latest on the day’s top stories and going beyond the headlines to add context and analysis to the most pressing issues of our times. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Jenn Suozzo is the executive producer.
NBC DOMINATES THE JULY 30-AUG. 5 WEEK WITH TOP-10 RATINGS FROM ‘TALENT,’ NFL, ‘NINJA,’ ‘WORLD OF DANCE’ & ‘MAKING IT’
NBC Scores the Highest Weekly Averages in 18-49 and Total Viewers for Any Net in Eight Weeks
‘America’s Got Talent’ Is the Most-Watched Show on Television in the Past Six Weeks, “Making It” Is the #1 New-Series Premiere of the Summer to Date
It’s the 8th Week in a Row NBC Has Ranked #1 or Tied for #1 in 18-49 and 5th Victory in a Row in Total Viewers
Season to Date NBC Leads Primetime in 18-49 by a +36% Margin, Tied as the Biggest Lead at This Point in the Season for any Network in People Meter History
NBC Claims Monday in Total Viewers With the Most-Watched "Ninja Warrior" Since Its Season Debut in May and a 10 p.m. Win for “Dateline”
"Talent" & “Making It” Dominate Tuesday in All Key Measures
L+3: “Talent” Generates Tuesday’s Biggest Lifts in 18-49 & Total Viewers
NBC Wins Wednesday in 18-49 & Total Viewers, "World of Dance" Grows Vs. the Prior Week’s Wednesday Debut, “Reverie” Gains Again in Total Viewers
Bears-Ravens "NFL Hall of Fame Game" Takes the Thursday Win Across the Board
Friday’s “Dateline” Encores Ties as the #1 Show of the Night on the Big 4 in 18-49, NBC Wins the Night
“Dateline Mystery” Is the #1 Saturday Primetime Show on the Big 4 in 18-49, 25-54 and Total Viewers, NBC Ranks #1 or Tied for #1 Among Those Nets for a 5th Straight Night in 18-49
NBC Takes Saturday Among the Big 4 in 18-49 and Total Viewers With “Dateline Mystery” and a “Making It” Encores
UNIVERSAL CITY, Calif. — Aug. 7, 2018 — NBC has dominated the primetime ratings week of July 30-Aug. 5 with the highest 18-49 and total-viewer averages for any network since ABC was boosted by the NBA Finals eight weeks ago.
According to “live plus same day” figures from Nielsen Media Research, NBC won the week in every key measure, led by top-10 results in 18-49 among primetime shows on the Big 4 networks from “America’s Got Talent,” the “NFL Hall of Fame Game,” “American Ninja Warrior, “ “World of Dance” and “Making It.”
It’s the eighth week in a row NBC has ranked #1 or tied for #1 in 18-49 and the network’s fifth consecutive weeklong win in total viewers.
“Talent” once again finished #1 for the week in 18-49 and total viewers and was joined among top-10 primetime programs on the Big 4 networks by Thursday’s “NFL Hall of Fame Game” (#3) and Monday’s “American Ninja Warrior,” Tuesday’s premiere of “Making It” and Wednesday’s “World of Dance” (all tied for #7), excluding Thursday’s pre-game NFL show, which would tied for #4 for the week if included.
The broad-based hit “America’s Got Talent” ranked #1 for the week in total viewers over all primetime programs on broadcast and cable by a margin of +4.3 million viewers (11.8 million vs. 7.5 million for CBS’ #2 encore of “60 Minutes”). “Talent” also ranked #1 for the week on the Big 4 networks in adults 18-49, adults 25-54, adults 50-and-older, teens 12-17 and kids 2-11. The Bears-Ravens “NFL Hall of Fame Game” ranked #1 among adults 18-34 and all key adult-male demos.
NBC’s 1.0 rating for the week in 18-49 is the highest for any network since ABC, boosted by the NBA Finals, averaged a 1.8 for the week of June 4-10. NBC’s 4.7 million average for the past week is also the highest for any net since that June 4-10 week for ABC (6.3 million).
In adults 18-49, NBC is dominating the current primetime season, with leads over #2 ABC and CBS of +0.5 of a rating point or +36% (1.9 vs. 1.4 each). The +36% advantage ties as the best for any #1 network at this point in the season in the history of Nielsen’s current people-meter sample, which dates back to the fall of 1987.
Season to date, NBC also ranks #1 among ABC, CBS, NBC and Fox in every other key demographic – adults, men and women 18-34; men and women 18-49; and adults, men and women 25-54. In total viewers, NBC is running within 80,000 persons of #1, NBC’s most competitive position at this point in the season in 16 years, since 2001-02. Even excluding all sports, NBC is running closer to CBS at this point in the season in total viewers than it’s been in 15 years (currently within 1.282 million total viewers of CBS excluding sports, best since the gap was 568,000 in 2002-03).
Counting entertainment programming only, NBC ranks #1 for the season in adults 18-49 and adults 25-54 and is #1 or tied for #1 men 18-49, women 18-49 and women 25-54.
Weekly ratings are “live plus same day” figures from Nielsen Media Research unless otherwise noted. Season-to-date ratings are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”
Week 45 Averages
Adult 18-49 Rating, “live plus same day,” July 30-Aug. 5
NBC…1.0
CBS…0.6
ABC…0.6
Fox…0.5
CW…0.2
Total Viewers
NBC…4.7 million
CBS…3.8 million
ABC…3.1 million
Fox…1.9 million
CW…0.8 million
Season-to-Date Averages
Adult 18-49 Rating, “Most Current”
NBC…1.9
ABC…1.4
CBS…1.4
Fox…1.3
CW…0.5
Total Viewers
CBS…8.1 million
NBC…8.0 million
ABC…5.7 million
Fox…4.4 million
CW…1.6 million
NBC highlights for the week of July 30-Aug. 5:
Monday
NBC wins Monday night in total viewers for the network’s first Monday total-viewer victory since June 4 (with Stanley Cup Final hockey).
“American Ninja Warrior” (1.1/5 in 18-49, 5.3 million viewers overall from 8-10 p.m. ET) delivered the show’s most-watched episode since its season premiere on Wednesday, May 30 (5.4 million) and equaled the show’s top 18-49 rating since Wednesday, June 6 (1.2), growing +11% week to week in 18-49 (1.1 vs. 1.0) and +4% in total viewers (5.3 million vs. 5.1 million). “Ninja” was the #2 show of the night in adults 18-49 and total viewers.
“Live Plus Three Day” Ratings: “Ninja” increased by +14% in 18-49 (from a 1.08 rating to a 1.23) and +488,000 viewers overall (5.3 million to 5.8 million) going from “live plus same day” Nielsens to L+3.
Upscale: “Ninja” is delivering a solid upscale audience, generating a 119 index among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes, according to “most current” Nielsens, including L+3).
“Dateline NBC” (0.8/4 in 18-49, 1.2 in 25-54, 4.6 million viewers overall from 10-11 p.m. ET) won the timeslot among ABC, CBS and NBC in adults, men and women 18-49; adults, men and women 25-54; and total viewers. “Dateline” maintained 100% week to week in 18-49 (0.8 vs. 0.8) and adults 25-54 (1.2 vs. 1.2) and grows in total viewers (4.618 million vs. 4.558 million). L+3: “Dateline” increased by +18% in 18-49 going from L+SD to L+3 (0.82 to 0.97) and +880,000 viewers overall (4.6 million to 5.5 million).
Tuesday
NBC ranked #1 Tuesday night versus the Big 4 competition combined in adults 18-49, total viewers and every other key measure, winning six of six half-hours in 18-49 and total viewers.
“America’s Got Talent” (2.1/10 in 18-49, 11.8 million viewers overall from 8-10 p.m. ET) generated television’s most-watched telecast in total viewers in six weeks, since the June 19 “AGT” (11.9 million), and equaled television’s #1 adult 18-49 rating since that same June 19 “Talent” (2.2). This week’s “AGT” beat the timeslot’s Big 4 competition combined by +62% in adults 18-49 (2.1 vs. a combined 1.3) and also topped ABC, CBS and Fox combined in total viewers and every other key category. Week to week, “Talent” grew +5% in 18-49 (2.1 vs. 2.0) and +1% in total viewers (11.827 million vs. 11.682 million). L+3: “Talent” increased by +24% in 18-49 (2.11 to 2.61) and +2.2 million viewers overall (11.8 million to 14.0 million) going from L+SD to L+3, for the biggest L+3 lifts of the night in 18-49 rating and percentage, as well as total viewers. L+7: “America’s Got Talent” has increased by +39% this summer in 18-49 rating going from L+SD to L+7 (from a 2.19 to a 3.09) and +3.1 million viewers overall (11.6 million to 14.7 million). With the addition of 35-day linear and projected non-linear ratings, “Talent’s” 18-49 figure grows to a 4.45. Upscale: “Talent” is generating a strong upscale audience, indexing at a 111 among adults 18-49 living in homes with $100K+ incomes.
The debut of “Making It” (1.1/5 in 18-49, 5.2 million viewers overall from 10-11 p.m. ET) ranks as the #1 most-watched series premiere on television so far this summer and tied as the #1 top-rated series premiere, equaling the June 13 debut of “Gordon Ramsay’s 24 Hours to Hell & Back,” 1.1). “Making It” topped the timeslot’s combined ABC-CBS competition by a +38% margin in adults 18-49 (1.1 vs. a combined 0.8), and beat the combined ABC-CBS competition in all key demographics. “Making It” was the #2 show of the night in 18-49 and total viewers, behind only “America’s Got Talent.” L+3: “Making It” grew by +23% in 18-49 (1.09 to 1.34) and +856,000 viewers overall (5.2 million vs. 6.0 million) going from L+SD to L+3.
Wednesday
NBC finished #1 Wednesday night in 18-49 and total viewers.
“World of Dance” (1.1/5 in 18-49, 5.3 million viewers overall from 8-10 p.m. ET) grew +10% versus the prior week’s Wednesday premiere in 18-49 (1.1 vs. 1.0) and +7% in total viewers (5.3 million vs. 5.0 million), to score NBC’s highest 18-49 rating in the timeslot excluding “Macy’s 4thof July Fireworks Spectacular” since June 13 (1.1). “World” won its two-hour 8-10 p.m. timeslot in adults 18-49 and dominated its second hour from 9-10 p.m. L+3: “World” increased by +33% going from L+SD to L+3 in 18-49 (1.09 to 1.45) and +1.1 million viewers overall (5.3 million vs. 6.4 million). L+7: “World of Dance” increases by +42% in 18-49 rating going from L+SD to L+7 (from a 1.43 to a 2.03). When 35-day linear and projected non-linear viewing is included, the “World” 18-49 rating increases to a 2.91.
“Reverie” (0.4/2 in 18-49, 2.1 million viewers overall from 10-11 p.m. ET) grew for a second straight week in total viewers and maintained 100% week to week in 18-49, to maintain a steady 0.4 in 18-49 for a sixth telecast in a row. L+3: “Reverie” grew by +19% in 18-49 (0.40 to 0.50) and +632,000 viewers overall (2.1 million to 2.7 million) going from L+SD to L+3 Nielsens. Upscale: “Reverie” is delivering a solid upscale audience, indexing at a 105 among adults 18-49 living in homes with $100K+ incomes.
Thursday
NBC Sports coverage of Thursday’s NFL Hall of Fame Game, featuring the Chicago Bears and the Baltimore Ravens (2.0/10 in 18-49, 6.8 million viewers overall from 8:10-11:07 p.m. ET) won the night in adults 18-49, total viewers and all other key measures, winning six of six primetime half-hours in both 18-49 and total viewers. It’s the most-watched Thursday night for any network since an NBA Finals telecast on ABC May 31 and the top-rated Thursday in 18-49 since an NHL Stanley Cup Final matchup on NBC June 7.
Friday
NBC’s encore lineup finished #1 for the night among the Big 4 networks in adults 18-49.
An encore telecast of “American Ninja Warrior” (0.5/3 in 18-49, 2.6 million viewers overall from 8-10 p.m. ET) retained 100% of the prior week’s rebroadcast in 18-49 (0.5 vs. 0.5) and was up +8% in total viewers (2.626 million vs. 2.423 million).
A rebroadcast of “Dateline NBC” (0.6/3 in 18-49, 0.9 in adults 25-54, 3.6 million viewers overall from 10-11 p.m. ET) tied as the #1 show of the night on the Big 4 networks in adults 18-49 with CBS’ original “TKO” and ranked as the #1 show of the night outright on those nets in adults 25-54. “Dateline” finished #1 in the timeslot among ABC, CBS and NBC in adults 18-49 and adults 25-54 and was the #1 newsmagazine of the night in 18-49, 25-54 and total viewers. “Dateline” maintained 100% of the previous week’s encore in 18-49 (0.6 vs. 0.6) and grew +13% in 25-54 (0.9 vs. 0.8) and +19% in total viewers (3.553 million vs. 2.989 million).
Saturday
NBC tied for #1 Saturday night among the Big 4 networks in adults 18-49. It was the fifth consecutive night NBC ranked #1 or tied for #1 among those nets in 18-49.
An encore telecast of “Making It” averaged a 0.2/1 in 18-49 and 1.1 million viewers overall from 8-9 p.m. ET.
"Dateline Saturday Night Mystery” (0.4/2 in 18-49, 0.6 in 25-54, 2.4 million viewers overall from 9-11 p.m. ET) ranked as primetime’s #1 telecast on the Big 4 networks in adults 18-49, adults 25-54 and total viewers. From its first half-hour to its fourth, “Dateline” grew +67% in adults 18-49 (0.3 to 0.5), +75% in adults 25-54 (0.4 to 0.7) and +1.1 million persons or +60% in total viewers (1.8 million to 2.9 million). L+3: The previous week’s “Dateline Mystery” grew by +15% in 18-49 (0.47 to 0.54) and +323,000 viewers overall (3.0 million to 3.3 million) going from L+SD to L+3. Nielsens. Upscale: “Dateline Mystery” is generating a solid upscale audience, indexing at a 117 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes)
Sunday
A rebroadcast of “Making It” averaged a 0.3/2 in 18-49 and 1.6 million viewers overall from 7-8 p.m. ET.
An encore telecast of “America’s Got Talent” (0.7/3 in 18-49, 3.4 million viewers overall from 8-10 p.m. ET) grew 17% of the prior week’s rebroadcast in this timeslot in 18-49 (0.7 vs. 0.6). The “Talent” encore increased by +40% from its first half-hour to its fourth in 18-49 (0.5 to 0.7) and by +36% in total viewers (2.8 million to 3.7 million).
“Shades of Blue” (0.5/2 in 18-49, 2.9 million viewers overall from 10-11 p.m. ET) retained 100% week to week in 18-49 (0.5 vs. 0.5) and 96% in total viewers (2.833 million vs. 2.977 million. L+3: The prior week’s “Shades of Blue” increased by +73% in 18-49 (0.49 to 0.85) and +1.8 million viewers overall (3.0 million to 4.8 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lifts of the night on the Big 4 networks in 18-49 percentage and total viewers. L+7: “Shades of Blue” has grown by +2.2 million viewers overall going from L+SD to L+7 (3.2 million to 5.4 million). When 35-day linear and projected non-linear viewing is included, the “Shades” 18-49 rating increases to a 1.53.
‘TONIGHT SHOW’ & ‘LATE NIGHT’ WIN THE WEEK OF JULY 30-AUG. 3 IN EVERY KEY DEMO
“Tonight” Delivers Its Biggest 18-49 Margin Over Colbert Originals Since the Week of June 11-15
“Late Night” Equals Its High 18-49 Rating Since April
NEW YORK — Aug. 7, 2018 — “The Tonight Show Starring Jimmy Fallon” has claimed the late-night ratings week of July 30-Aug. 3 over its ABC-CBS timeslot competition in adults 18-49 and every other key demographic – adults, men and women 18-34; men and women 18-49; and adults, men and women 25-54 –according to “live plus same day” figures from Nielsen Media Research.
“Tonight” won the 11:35 p.m. hour for the week over both “The Late Show with Stephen Colbert” and “Jimmy Kimmel Live” by a +25% margin in adults 18-49 (with a 0.45 rating vs. a 0.36 each for Colbert and Kimmel), which marks “Tonight’s” biggest advantage versus a week of “Late Show” originals since June 11-15 (+26%, 0.49 vs. 0.39).
Note that Fallon and Kimmel aired Friday encores last week and NBC’s Thursday shows were delayed by a primetime NFL overrun.
Last week at 12:35 a.m. ET, “Late Night with Seth Meyers” equaled its highest weeklong rating in adults 18-49 (0.29) since earning a 0.31 for the week of April 23-27. Last week’s “Late Night” topped “The Late Late Show with James Corden” in every key ratings category, while posting a +61% margin of victory in adults 18-49 (0.29 vs. 0.18).
For their head-to-head half-hour, “Late Night” beat ABC’s “Nightline” in adults 18-49, total viewers and every other key ratings measure, including a +28% margin in adults 18-49 (0.32 vs. 0.25 for that half-hour).
LATE-NIGHT WEEKLY AVERAGES
(According to viewing figures from Nielsen Media Research for the week of July 30-Aug. 3. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
(According to viewing figures from Nielsen Media Research for the week of July 30-Aug. 3. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.45 rating, 3 share *
CBS “Late Show,” 0.36/2
ABC “Kimmel,” 0.36/2 *
NBC “Tonight” 0.45 rating, 3 share *
CBS “Late Show,” 0.36/2
ABC “Kimmel,” 0.36/2 *
12:35-1:05 a.m. ET
ABC “Nightline,” 0.25/2
ABC “Nightline,” 0.25/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.29/3 *
CBS “Late Late Show,” 0.18/2 *
NBC “Late Night,” 0.29/3 *
CBS “Late Late Show,” 0.18/2 *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.18/2 (R) *
NBC “Last Call,” 0.18/2 (R) *
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 1.990 million viewers *
CBS “Late Show,” 2.703 million viewers
ABC “Kimmel,” 1.804 million viewers *
NBC “Tonight,” 1.990 million viewers *
CBS “Late Show,” 2.703 million viewers
ABC “Kimmel,” 1.804 million viewers *
12:35-1:05 a.m. ET
ABC “Nightline,” 1.211 million viewers
ABC “Nightline,” 1.211 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.152 million viewers *
CBS “The Late Late Show,” 1.060 million viewers *
NBC “Late Night,” 1.152 million viewers *
CBS “The Late Late Show,” 1.060 million viewers *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.668 million viewers (R) *
NBC “Last Call,” 0.668 million viewers (R) *
* Thursday’s NBC shows were delayed by an NFL overrun and that night’s “Late Late Show” was a rebroadcast and is excluded. Friday’s “Tonight,” “Kimmel,” “Late Night” and “Late Late Show” were encores.
SEASON AVERAGES
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.62 rating, 4 share
CBS “Late Show,” 0.57/4
ABC “Kimmel,” 0.46/3
NBC “Tonight” 0.62 rating, 4 share
CBS “Late Show,” 0.57/4
ABC “Kimmel,” 0.46/3
12:35-1:05 a.m. ET
ABC “Nightline,” 0.29/2
ABC “Nightline,” 0.29/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.37/3
CBS “The Late Late Show,” 0.27/2
NBC “Late Night,” 0.37/3
CBS “The Late Late Show,” 0.27/2
1:35-2:05 a.m. ET
NBC “Last Call,” 0.21/2
NBC “Last Call,” 0.21/2
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.599 million viewers
CBS “Late Show,” 3.762 million viewers
ABC “Kimmel,” 2.204 million viewers
NBC “Tonight,” 2.599 million viewers
CBS “Late Show,” 3.762 million viewers
ABC “Kimmel,” 2.204 million viewers
12:35-1:05 a.m. ET
ABC “Nightline,” 1.357 million viewers
ABC “Nightline,” 1.357 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.521 million viewers
CBS “The Late Late Show,” 1.365 million viewers
NBC “Late Night,” 1.521 million viewers
CBS “The Late Late Show,” 1.365 million viewers
1:35-2:05 a.m. ET
NBC “Last Call,” 0.796 million viewers
NBC “Last Call,” 0.796 million viewers
SELECTED CABLE RESULTS, WEEK OF JULY 30-AUG. 3
NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.22
TBS, 11 p.m.-midnight, “Conan,” 0.11 (R)
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.53
Adult Swim, 12:30-1:30 a.m. ET, 0.40
Adult Swim, 12:30-1:30 a.m. ET, 0.40
Each adult 18-49 rating point equals 1.28 million viewers.
TOTAL VIEWERS
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.780 million
TBS, 11 p.m.-midnight, “Conan,” 0.293 million (R)
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.118 million
Adult Swim, 12:30-1:30 a.m. ET, 0.812 million
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.118 million
Adult Swim, 12:30-1:30 a.m. ET, 0.812 million
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