DISCOVERY CHANNEL WINS NEWS AND DOC EMMY FOR ‘SHARK WEEK’ PROMO

DISCOVERY CHANNEL WINS NEWS AND DOC EMMY FOR ‘SHARK WEEK’ PROMO

(NEW YORK) – Discovery Channel scored a win at the 39th Annual News and Documentary Emmy® Awards held Monday, October 1 at a ceremony in New York City. The network was recognized with the top honor for “Shark Week” in the Outstanding Promotional Announcement category.

The Shark Week campaign highlighted that it’s always “a bad week to be a seal.” But in 2017, it was a bad week to be Seal, the pop-music star, who was swallowed whole by a great white shark. Playing off Discovery’s popular 2014 campaign “Snuffy the Seal”, the spot was an instant success – and within days, it had raked in millions of views online and catapulted Shark Week to its highest-rated opening-night telecast ever. Seal’s hit song “Kiss from a Rose” was also featured in the campaign and the iconic spot helped drive Discovery to finish the week as cable’s #1-rated channel.

This was the second win for Discovery at the News and Documentary Emmys for a promotional announcement (winning their first Emmy in this category in 2014).

The following people were recognized for their work:

SHARK WEEK - OUTSTANDING PROMOTIONAL ANNOUNCEMENT

Lara Richardson, EVP, Marketing

Josh Kovolenko, VP, Marketing

Pablo Pulido, VP, Creative

Megan DeSouza, VP, Marketing

Jason Turner, Senior Creative Director

Daniel Oleksiuk, Senior Director, Production

Curtis Smith, Senior Manager, Strategy

Chau Hoang, Production Manager

Peter McKeon, Director / Creative Director

Teresa Antista, Executive Producer

Jon Messner, Producer

Kevin Sarnoff, Director of Photography

Ryan Walch, Editor

Quico Encinias, Director of Animation

Stanley Ng, Lead Compositor

Mike Gut, Zach Lyall, Post Producers

Important Looking Pirates, VFX

The 39^th annual News and Documentary Emmy® Awards are a presentation of the Television Academy. The awards were presented on Monday, October 1, at a ceremony at Jazz at Lincoln Center’s Frederick P. Rose Hall in New York City

About Discovery Channel 
Discovery Channel is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which is distributed to 100.8 million U.S. homes, can be seen in 224 countries and territories, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information please visit www.discovery.com.

About Discovery Communications

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) satisfies curiosity and captivates superfans around the globe with a portfolio of premium nonfiction, lifestyle, sports and kids content brands including Discovery Channel, TLC, Investigation Discovery, Animal Planet, Science and Turbo/Velocity, as well as OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America, and Eurosport, the leading provider of locally relevant, premium sports and Home of the Olympic Games across Europe. Available in more than 220 countries and territories, Discovery's programming reaches 3 billion cumulative viewers, who together consume 54 billion hours of Discovery content each year. Discovery’s offering extends beyond traditional TV to all screens, including TV Everywhere products such as the GO portfolio and Discovery Kids Play; over-the-top streaming services such as Eurosport Player; digital-first and social video from Group Nine Media; and virtual reality storytelling through Discovery VR. For more information, please visit www.discoverycommunications.com.