‘TONIGHT SHOW’ WINS THE LATE-NIGHT WEEK OF OCT. 22-26 IN 18-49
At 12:35 a.m., “Late Night” Outrates “Late Late Show” & “Nightline” in Every Key Measure
NEW YORK — Oct. 30, 2018 — “The Tonight Show Starring Jimmy Fallon” has claimed the late-night ratings week of Oct. 22-26 in the key adult 18-49 demographic over “The Late Show with Stephen Colbert” and “Jimmy Kimmel Live,” according to “live plus same day” figures from Nielsen Media Research.
“Tonight” also led the timeslot’s broadcast competition in adults 25-54, adults 18-34 and all key adult-female demographics.
For the week, Tonight delivered a +17% margin of victory over “The Late Show with Stephen Colbert” (0.48 vs. 0.41) and a +30% advantage over “Jimmy Kimmel Live” (0.48 vs. 0.37).
Last week at 12:35 a.m. ET, “Late Night with Seth Meyers” outperformed “The Late Late Show with James Corden” in adults 18-49, total viewers and every other key ratings measure. For their head-to-head half-hour, “Late Night” also beat ABC’s “Nightline” in all key categories – adults, men and women 18-34, 18-49 and 25-54, plus total viewers
LATE-NIGHT WEEKLY AVERAGES
(According to viewing figures from Nielsen Media Research for the week of Oct. 22-26. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
(According to viewing figures from Nielsen Media Research for the week of Oct. 22-26. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.48 rating, 3 share
CBS “Late Show,” 0.41/3
ABC “Kimmel,” 0.37/2 *
NBC “Tonight” 0.48 rating, 3 share
CBS “Late Show,” 0.41/3
ABC “Kimmel,” 0.37/2 *
12:35-1:05 a.m. ET
ABC “Nightline,” 0.25/2
ABC “Nightline,” 0.25/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.29/3 *
CBS “Late Late Show,” 0.21/2 *
NBC “Late Night,” 0.29/3 *
CBS “Late Late Show,” 0.21/2 *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.20/2 *
NBC “Last Call,” 0.20/2 *
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.185 million viewers
CBS “Late Show,” 2.957 million viewers
ABC “Kimmel,” 1.736 million viewers *
NBC “Tonight,” 2.185 million viewers
CBS “Late Show,” 2.957 million viewers
ABC “Kimmel,” 1.736 million viewers *
12:35-1:05 a.m. ET
ABC “Nightline,” 1.195 million viewers
ABC “Nightline,” 1.195 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.274 million viewers *
CBS “The Late Late Show,” 1.207 million viewers *
NBC “Late Night,” 1.274 million viewers *
CBS “The Late Late Show,” 1.207 million viewers *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.748 million viewers *
NBC “Last Call,” 0.748 million viewers *
* Friday’s “Kimmel,” “Late Night,” “Late Late Show” and “Last Call” were encores.
SEASON AVERAGES
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.52 rating, 4 share
CBS “Late Show,” 0.48/3
ABC “Kimmel,” 0.40/3
NBC “Tonight” 0.52 rating, 4 share
CBS “Late Show,” 0.48/3
ABC “Kimmel,” 0.40/3
12:35-1:05 a.m. ET
ABC “Nightline,” 0.27/2
ABC “Nightline,” 0.27/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.31/3
CBS “The Late Late Show,” 0.24/2
NBC “Late Night,” 0.31/3
CBS “The Late Late Show,” 0.24/2
1:35-2:05 a.m. ET
NBC “Last Call,” 0.19/2
NBC “Last Call,” 0.19/2
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.354 million viewers
CBS “Late Show,” 3.402 million viewers
ABC “Kimmel,” 2.008 million viewers
NBC “Tonight,” 2.354 million viewers
CBS “Late Show,” 3.402 million viewers
ABC “Kimmel,” 2.008 million viewers
12:35-1:05 a.m. ET
ABC “Nightline,” 1.303 million viewers
ABC “Nightline,” 1.303 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.428 million viewers
CBS “The Late Late Show,” 1.306 million viewers
NBC “Late Night,” 1.428 million viewers
CBS “The Late Late Show,” 1.306 million viewers
1:35-2:05 a.m. ET
NBC “Last Call,” 0.771 million viewers
NBC “Last Call,” 0.771 million viewers
SELECTED CABLE RESULTS, WEEK OF OCT. 22-26
NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.16 (R) **
TBS, 11 p.m.-midnight, “Conan,” preempted
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.43
Adult Swim, 12:30-1:30 a.m. ET, 0.34
Adult Swim, 12:30-1:30 a.m. ET, 0.34
Each adult 18-49 rating point equals 1.29 million viewers.
TOTAL VIEWERS
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.541 million (R) **
TBS, 11 p.m.-midnight, “Conan,” preempted
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.850 million
Adult Swim, 12:30-1:30 a.m. ET, 0.682 million
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.850 million
Adult Swim, 12:30-1:30 a.m. ET, 0.682 million
** Monday’s “Daily Show” was preempted.
‘THIS IS US’ IS #1 DRAMA OF THE OCT. 22-28 WEEK, ‘VOICE’ IS #1-2 AMONG ALTERNATIVE SERIES, ‘MANIFEST,’ ‘NEW AMSTERDAM’ TIE AS #1 NEW SHOW
“Us,” Both “Voices,” “Manifest,” “New Amsterdam” and All Three “Chicago” Dramas Give NBC Eight Shows Among the Week’s Top 20 Big 4 Primetime Entertainment Telecasts
NBC Takes Monday Among the Big 4 Networks Across the Board, "Manifest" Wins Among the 10 p.m. Dramas by +75%, "Voice" Is #1 on the Big 4 in Every Key Measure
L+3: “Manifest” Posts Monday’s Biggest Lifts in 18-49 and Total Viewers
NBC Is Tuesday's #1 Entertainment Network, "New Amsterdam" Grows +17% Week to Week Despite World Series Competition, "This Is Us" Is Tuesday’s #1 Entertainment Show
L+3: “This Is Us” Is the Biggest L+3 Gainer of the Night in 18-49 and Total Viewers
NBC Is Wednesday's #1 Entertainment Net in 18-49 & Total Viewers, “Chicago Fire” Is the #1 Most-Watched Entertaiment Show of the Night, “P.D.” Grows in 18-49 to Match Its High Since March
L+3: “Chicago P.D.” Apprehends Wednesday’s Biggest L+3 Lift in Total Viewers
Facing the Clinching Game of the World Series, Saints-Vikings “Sunday Night Football” Grows Vs. the Year-Ago Game in Total Viewers
UNIVERSAL CITY, Calif. — Oct. 30, 2018 — NBC has finished #2 among the Big 4 networks for the primetime ratings week of Oct. 22-28 in adults 18-49, total viewers and every other key ratings measure, behind only Fox, which aired high-rated World Series and NFL telecasts on six of the week’s seven nights.
According to “live plus same day” viewership figures from Nielsen Media Research, NBC’s Oct. 22-28 lineup included the week’s #1 drama in adults 18-49, “This Is Us”; #1-2 alternative programs, the Monday and Tuesday editions of “The Voice”; and the two highest-rated first-year series (excluding ABC’s “Roseanne” reboot, “The Conners”), “Manifest” and “New Amsterdam.”
“Sunday Night Football” ranked #2 for the week in adults 18-49 and total viewers among all primetime telecasts on ABC, CBS, NBC or Fox (excluding sports pre- and post-game shows), behind only the deciding Game 5 of the World Series and ahead of four other World Series telecasts.
Excluding sports, “This Is Us” was the #2 telecast of the week on the Big 4 in 18-49, Monday’s “Voice” ranked #3, Tuesday’s “Voice” was #6, “Manifest,” “New Amsterdam” and “Chicago Fire” tied for #10 and “Chicago Med” and Chicago P.D.” tied for #15, giving NBC eight shows among the 20 highest-rated primetime entertainment programs on the Big 4 last week.
Season to date, NBC is running within just 167,000 viewers of CBS (8.691 million vs. 8.858 million), NBC’s closest position to CBS in total viewers at this point in the season in 17 years, since holding the lead at this point in 2001.
Week 5 Averages
Adult 18-49 Rating, “live plus same day,” Oct. 22-28
Fox…3.4
NBC…1.5
CBS…0.9
ABC…0.9
CW…0.4
Total Viewers
Fox…13.1 million
NBC…6.5 million
CBS…6.5 million
ABC…4.2 million
CW…1.1 million
Season-to-Date Averages
Adult 18-49 Rating, “Most Current”
Fox…2.2
NBC…2.1
CBS…1.4
ABC…1.3
CW…0.4
Total Viewers
CBS…8.9 million
NBC…8.7 million
Fox…7.8 million
ABC…5.8 million
CW…1.1 million
NBC highlights for the week of Oct. 22-28:
Monday
NBC ranked #1 for the night among the Big 4 networks in adults 18-49, total viewers and every other key measure, winning six of six half-hours among those nets in both 18-49 and total viewers.
“The Voice” (1.9 rating in 18-49, 9.4 million viewers overall from 8-10 p.m. ET) ranked as the #1 show of the night on the Big 4 networks in adults 18-49, total viewers and every other key measure, winning its two-hour time period among the Big 4 networks in all key categories. Aong the broadcast networks, “Voice” won the timeslot in 18-49 by a +90% margin over “Dancing
“Live Plus Three Day” Ratings: “The Voice” increased by +16% in 18-49 (from a 1.86 rating to a 2.15) and +1.3 million viewers overall (9.4 million to 10.7 million) going from “live plus same day” Nielsens to L+3.
“Live Plus Seven Day” Ratings: Monday’s “The Voice” has grown by +24% in 18-49 rating going from L+SD to L+7 (from a 2.01 to a 2.50) and more than +2.0 million viewers overall (9.8 million to 11.8 million). When projected seven-day non-linear viewing is included, the “Voice” 18-49 rating increases to a 2.96.
“Manifest” (1.4 rating in 18-49, 7.3 million viewers overall from 10-11 p.m. ET) won the timeslot among the ABC-CBS-NBC dramas in adults 18-49, adults 25-54, total viewers and all other key measures, beating the #2 drama in the timeslot, “Bull,” in adults 18-49 by +75% (1.4 vs. 0.8). “Manifest” was the #2 show of the night on the Big 4 in adults 18-49, adults 25-54 and all key adult-female demos, behind only “The Voice.” L+3: “Manifest” grew by +86% in 18-49 (from a 1.40 rating to a 2.60) and +4.7 million viewers overall (7.3 million to 12.0 million) going from L+SD to L+3, for the biggest lifts of the night on the Big 4 in 18-49 rating and percentage, as well as total viewers. L+7: “Manifest” has increased by +103% in 18-49 rating going from L+SD to L+7 (from a 1.84 to a 3.74) and +7.6 million viewers overall (8.8 million to 16.4 million). When projected seven-day non-linear viewing is included, the “Manifest” 18-49 rating increases to a 5.04. Upscale: “Manifest” is generating a strong upscale audience, indexing at a 116 among adults 18-49 living in homes with $100K+ incomes.
Tuesday
NBC ranked as the #1 entertainment network of the night in adults 18-49 and every other key demographic.
“The Voice” (1.6 rating in 18-49, 8.4 million viewers overall from 8-9 p.m. ET) ranked #1, excluding sports, in the hourlong timeslot ahead of ABC’s comedies and CBS’ “NCIS” in adults 18-49 and most other key demos. L+3: “Voice” increased by +16% in 18-49 (1.63 to 1.89) and +1.2 million viewers overall (8.4 million to 9.6 million) going from L+SD to L+3 Nielsens. L+7: Tuesday’s “Voice” has grown by +26% in 18-49 rating going from L+SD to L+7 (from a 1.95 to a 2.45) and +2.0 million viewers overall (9.5 million to 11.5 million). With the addition of projected seven-day non-linear ratings, the Tuesday “Voice” 18-49 figure grows to a 2.90. Upscale: Tuesday’s “Voice” is delivering a solidly upscale audience, indexing at a 109 among adults 18-49 living in homes with $100K+ incomes.
“This Is Us” (2.1 rating in 18-49, 8.5 million viewers overall from 9-10:01 p.m. ET) ranked as the #1 entertainment telecast of the night in adults 18-49 and most other key demos and won the 9 p.m. hour excluding sports in nine of nine key demographics, including a +110% margin in adults 18-49 (2.1 vs. 1.0 for “FBI”). L+3: “This Is Us” grew by +59% in 18-49 (2.15 to 3.41) and +3.9 million viewers overall (8.5 million to 12.5 million) going from L+SD to L+3 Nielsens, for the largest L+3 lift of the night in adult 18-49 rating and total viewers. L+7: “This Is Us” is increasing by +74% in 18-49 rating (from a 2.56 to a 4.46) and +5.7 million viewers overall (9.5 million to 15.2 million) going from L+SD to L+7. When projected seven-day non-linear viewing is included, the “Us” 18-49 rating grows to a 6.26. Upscale: “This Is Us” is generating powerful high-income and high-education audiences, indexing at a 135 among adults 18-49 living in homes with $100K+ incomes, to rank #4 among entertainment shows on the Big 4, and a 142 among adults 18-49 with four or more years of college, to rank #4 on the Big 4 networks.
“New Amsterdam” (1.4 rating in 18-49, 6.4 million viewers overall from 10:01-11 p.m. ET) grew +17% week to week in 18-49 (1.4 vs. 1.2) and +2% in total viewers (6.4 million vs. 6.3 million), despite competition this week from the World Series, to rank as the #1 drama in the timeslot in every key demographic, including a margin of +63% in adults 18-49 (1.3 vs. 0.8 for both ABC and CBS). “New Amsterdam” was also the #2 drama of the night in 18-49 behind only “This Is Us.” L+3: “New Amsterdam” increased by +61% in 18-49 (1.35 to 2.18) and +3.7 million viewers overall (6.4 million to 10.1 million) going from L+SD to L+3 Nielsens. L+7: “New Amsterdam” has grown by +86% in 18-49 rating (from a 1.59 to a 2.95) and +5.5 million viewers overall (7.6 million to 13.2 million) going from L+SD to L+7. When projected seven-day non-linear viewing is included, the “New Amsterdam” 18-49 rating increases to a 3.78. Upscale: “New Amsterdam” is attracting a strong upscale audience, indexing at a 113 among adults 18-49 in $100K+ homes. Among adults 18-49 with four or more years of college, “Superstore” is indexing at a 116.
Wednesday
NBC finished as the #1 non-sports network of the night in adults 18-49 and total viewers, growing +18% versus the same Wednesday last year in 18-49 (1.3 vs. 1.1 on Oct. 25, 2017) and +1.6 million persons or +28% in total viewers (7.3 million vs. 5.7 million).
“Chicago Med” (1.2 rating in 18-49, 7.7 million viewers overall from 8-9 p.m. ET) ranked as the #2 most-watched entertainment telecast of the night on the Big 4 networks behind only “Chicago Fire,” and maintained 100% week to week in 18-49 (1.2 vs. 1.2), despite this week’s World Series competition. L+3: “Med” grew by +40% in 18-49 (1.24 to 1.74) and +2.3 million viewers overall (7.7 million to 10.0 million) going from L+SD to L+3. L+7: “Med” is increasing by +65% in 18-49 rating going from L+SD to L+7 (from a 1.28 to a 2.11) and +3.4 million viewers overall (8.3 million to 11.7 million). When projected seven-day non-linear viewing is included, the “Med” 18-49 rating increases to a 2.47.
“Chicago Fire” (1.4 rating in 18-49, 7.7 million viewers overall from 9-10 p.m. ET) equaled the show’s” highest 18-49 rating since its Fall 2017 season premiere (1.5 on Thursday, Sept. 28, 2017 at 10 p.m.). “Fire” was the night’s #1 most-watched entertainment telecast and #1 drama in 18-49. Despite this week’s World Series competition, “Fire” grew +8% week to week in 18-49 (1.4 vs. 1.3). L+3: “Fire” was up +44% in 18-49 (1.35 to 1.94) and more than +2.6 million viewers overall (7.7 million to 10.3 million) going from L+SD to L+3 Nielsens. L+7: “Fire” is growing by +62% in 18-49 rating (from a 1.31 to a 2.12) and more than +3.4 million viewers overall (8.2 million to 11.6 million) going from L+SD to L+7. With the addition of projected seven-day non-linear ratings, the “Fire” figure increases to a 2.50 in 18-49.
“Chicago P.D.” (1.2 rating in 18-49, 6.6 million viewers overall from 10-11 p.m. ET) equaled the show’s best 18-49 rating since March 21 (1.3), growing +9% week to week in 18-49 (1.2 vs. 1.1) despite this week’s World Series competition. “P.D.” captured the timeslot among the ABC, CBS and NBC dramas in adults 18-49, adults 25-54, total viewers and every other key measure, winning among those dramas by a +50% margin in adults 18-49 (1.2 vs. 0.8 for “A Million Little Things”) and in total viewers by more than +2.3 million persons or +55% (6.6 million vs. 4.3 million for “Criminal Minds”). L+3: “P.D.” grew by +57% in 18-49 (1.19 to 1.87) and +3.0 million viewers overall (6.6 million to 9.6 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lift of the night in total viewers. L+7: “Chicago P.D.” is increasing by +89% in 18-49 rating this season going from L+SD to L+7 (from a 1.18 to a 2.23) and +4.1 million viewers overall (7.4 million to 11.5 million). With the addition of projected seven-day non-linear ratings, the “P.D.” figure grows to a 2.60.
Thursday
“Superstore” (0.9 rating in 18-49, 3.1 million viewers overall from 8-8:30 p.m. ET) matched the show’s highest 18-49 rating since March 22 (1.1), retaining 100% of the prior week’s result in (0.9 vs. 0.9) and 97% in total viewers (3.1 million vs. 3.2 million, which was a season high). L+3: “Superstore” increased by +48% in 18-49 (0.88 to 1.30) and +980,000 viewers overall (3.1 million to 4.0 million) going from L+SD to L+3 Nielsens. L+7: “Superstore” is growing by +64% in 18-49 rating going from L+SD to L+7 (from a 0.84 to a 1.36). When projected non-linear seven-day viewing is included, the “Superstore” 18-49 rating increases to a 2.17. Upscale: “Superstore” is attracting a strong upscale audience this season, indexing at a 116 among adults 18-49 in $100K+ homes. Among adults 18-49 with four or more years of college, “Superstore” is indexing at a 120.
“The Good Place” (0.8 rating in 18-49, 2.7 million viewers overall from 8:30-9 p.m. ET) retained 100% week to week in 18-49 (0.8 vs. 0.8) and 98% in total viewers (2.672 million vs. 2.718 million). L+3: “The Good Place” grew by +70% in 18-49 going from L+SD to L+3 (0.82 to 1.39) and +1.3 million viewers overall (2.7 million to 4.0 million). L+7: “The Good Place” has increased by +82% in 18-49 rating going from L+SD to L+7 so far this season (from a 0.92 to a 1.67) and by +1.8 million viewers overall (3.0 million to 4.8 million). With the addition of projected seven-day non-linear ratings, the “Good Place” figure grows to a 2.62. Upscale: “The Good Place” is generating powerful high-income and high-education audiences this season, indexing at a 141 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes), to rank #2 among primetime entertainment shows on the Big 4 networks, and a 154 among adults 18-49 with four or more years of college to rank #1.
“Will & Grace” (0.8 rating in 18-49, 3.2 million viewers overall from 9-9:31 p.m. ET) maintained 100% of its lead-in in adult 18-49 rating and grew +21% in total viewers. L+3: “Will & Grace” increased by +78% in 18-49 (0.85 to 1.51) and +1.9 million viewers overall (3.2 million to 5.1 million) going from L+SD to L+3 Nielsens. L+7: “Will & Grace” has grown by +100% in 18-49 rating this season going from L+SD to L+7 (0.91 to a 1.82) and +2.7 million viewers overall (3.7 million to 6.4 million). With the addition of projected seven-day non-linear ratings, the “Will & Grace” 18-49 average increases to a 2.24. Upscale: “Will & Grace” is delivering powerful high-income and high-education audiences, indexing at a 134 among adults 18-49 living in homes with $100K+ incomes, to rank #5 among entertainment shows on the Big 4 nets, and a 138 among adults 18-49 with four or more years of college, to also rank #5.
“I Feel Bad” (0.5 rating in 18-49, 2.1 million viewers overall from 9:31-10 p.m. ET) finished within 0.1 of the previous week’s rating in 18-49 (0.5 vs. 0.6) and retained 95% in total viewers (2.1 million vs. 2.2 million). L+3: “I Feel Bad” grew by +37% in 18-49 going from L+SD to L+3 (0.52 to 0.71) and +560,000 viewers overall (2.1 million to 2.7 million). Upscale: “I Feel Bad” is generating a strong upscale audience, indexing at a 117 among adults 18-49 living in homes with $100K+ incomes. Among adults 18-49 with four or more years of college, “Bad” is indexing at a 123.
“Law & Order: SVU” (0.9 rating in 18-49, 4.2 million viewers overall from 10-11 p.m. ET) ranked #1 among entertainment programs in the time period in adults 18-49, topping the 10 p.m. ABC-CBS-NBC drama competition by a +29% margin in adults 18-49 (0.9 vs. 0.7 each for “S.W.A.T.” and “How to Get Away With Murder”).”SVU” increased by +7% week to week in total viewers (4.2 million vs. 4.0 million). L+3: “SVU” increased by +88% in 18-49 (0.90 to 1.69) and +2.5 million viewers overall (4.2 million to 6.7 million) going from L+SD to L+3 Nielsens. L+7: “SVU” has grown by +105% this season in 18-49 rating going from L+SD to L+7 (from a 1.01 to a 2.07) and more than +3.2 million viewers overall (4.7 million to 8.0 million). When projected seven-day non-linear viewing is included, the “SVU” 18-49 rating increases to a 2.61.
Friday
“Blindspot” (0.4 rating in 18-49, 2.5 million viewers overall from 8-9 p.m. ET) maintained 100% week to week in 18-49 (0.4 vs. 0.4) and 99% in total viewers (2.500 million vs. 2.517 million). L+3: Last week’s “Blindspot” grew by +58% in 18-49 (0.43 to 0.68) and +1.1 million viewers overall (2.5 million to 3.6 million) going from L+SD to L+3 Nielsens.
The second season debut of “Midnight, Texas” (0.4 rating in 18-49, 1.9 million viewers overall from 8-9 p.m. ET) retained 100% of its lead-in in 18-49 and grew versus lead-in in adults 18-34.
“Midnight” retained its full rating from half-hour to half-hour in adults 18-49 as well as adults 18-34 and adults 25-54. L+7: The prior season of “Midnight, Texas” grew by +64% in 18-49 rating going from L+SD to L+7 (from a 0.75 to a 1.23) and more than +1.5 million viewers overall (3.0 million to 4.6 million).
“Dateline NBC” (0.5 rating in 18-49, 0.7 in adults 25-54, 2.8 million viewers overall from 10-11 p.m. ET) ranked as the #1 newsmagazine of the night in total viewers. L+3: The prior Friday’s “Dateline” increased by +25% in 18-49 (0.64 to 0.80) and 810,000 viewers overall (3.8 million to 4.6 million) going from L+SD to L+3 Nielsens. Upscale: Friday’s “Dateline” is delivering a solid upscale audience, indexing at a 112 among adults 18-49 in $100K+ homes. Among adults 18-49 with four or more years of college, Friday’s “Dateline” is also indexing at a 112.
Sunday
NBC Sports coverage of New Orleans Saints-Minnesota Vikings “Sunday Night Football” (4.5 rating in 18-49, 14.1 million viewers overall from 8:23-11:05 p.m. ET) aired versus the clinching game of the World Series and grew versus the same night last year, when “SNF” faced a non-clinching Game 5 of that World Series) by +2% (14.1 million vs. 13.9 million).
‘TODAY’ IS #1 IN TOTAL VIEWERS
TODAY Tops GMA in Total Viewers for the Week
TODAY Wins the Week and Month in the Key Demo, Marks 148 Straight Weeks in Top Spot
NEW YORK – October 30, 2018 – TODAY was the number-one morning show outright last week topping “Good Morning America” in total viewers, A25-54 and A18-49. TODAY has now won the key demo for 148 straight weeks, delivering its best streak in over six years. TODAY also won the month of October in the key demo, its 38th straight monthly win. TODAY posted its narrowest October gap in total viewers versus GMA in seven years.
HIGHLIGHTS
WEEK OF OCTOBER 22-28, 2018
| Program | P25-54 Rtg | P25-54 Imps | P18-49 Rtg | P18-49 Imps | P2+ Imps |
| TODAY | 1.13 | 1,366 | 0.76 | 979 | 4,075 |
| CBS THIS MORNING | 0.64 | 774 | 0.44 | 572 | 3,020 |
| GOOD MORNING AMERICA | 1.02 | 1,234 | 0.71 | 915 |
4,050
|
TODAY averaged 4.075 million total viewers, leading GMA by +25,000 (+1%) and CBS This Morning by +1.055 million (+35%)
- TODAY posted its first total viewer win over GMA and largest advantage over CBS since the Pyeongchang Winter Olympics
- This was TODAY’s biggest total viewership in six weeks. TODAY also added more viewers (+145,000) than GMA and CBS combined, week-over-week
- Won four mornings among total viewers
- Compared to the same week last season, TODAY increased its total viewer advantage over CBS by 55%
TODAY averaged 1.366 million A25-54 viewers, leading GMA by +132,000 (+11%) and CBS This Morning by +592,000 (+77%)
- TODAY has now ranked #1 among A25-54 viewers for 148 consecutive weeks (best streak in over six years) and 164 of the last 165 weeks
- TODAY delivered a 1.13 A25-54 rating, +0.11 points ahead of GMA and +0.49 points more than CBS
- Week-over-week, TODAY added +13,000 A25-54 viewers and increased its lead over GMA by 14%
- Compared to the same week last season, TODAY increased its advantages over both GMA (48% higher) and CBS (up 3%)
TODAY averaged 979,000 A18-49 viewers, +64,000 (+7%) ahead of GMA and +407,000 (+71%) higher than CBS
- TODAY delivered a 0.76 A18-49 rating, +0.05 points more than GMA and +0.32 points better than CBS
- Week-over-week, TODAY posted the biggest gain of A18-49 viewers among the morning news shows (+36,000, or +4%) while more than doubling its lead over GMA
OCTOBER 2018
TODAY ranked #1 among A25-54 viewers for the 38th consecutive month and the 39th of the last 40 months
- TODAY averaged 1.375 million A25-54 viewers, leading GMA by +155,000 (+13%) and CBS by +607,000 (+79%)
- Versus October 2017, TODAY’s lead over GMA increased by 67% while its lead over CBS finished 12% higher
TODAY has been #1 among A18-49 viewers for 43 consecutive months
- TODAY averaged 977,000 A18-49 viewers, +64,000 (+7%) higher than GMA and +412,000 (+73%) more than CBS
- TODAY had its biggest monthly A18-49 win over CBS since February 2018 (includes Pyeongchang Olympics; excluding Olympics, it was the best since January 2018)
- Versus prior month, TODAY’s lead over CBS increased by 4%
TODAY averaged 3.969 million total viewers, topping CBS by 962,000 (+32%) and trailing GMA by -109,000 (-3%)
- This was TODAY’s best monthly win over CBS since December 2017 and highest October lead in three years
- TODAY also posted its narrowest October gap vs. GMA in seven years
- TODAY closed the total viewer gap vs. GMA by 11% month-over-month and by 30% compared to October 2017
- Compared to CBS, TODAY increased its total viewer advantage by 7% vs. prior month and by 61% vs. prior year
SEASON-TO-DATE (9/24/2018-10/21/2018)
TODAY ranks #1 among A25-54 and A18-49
- In A25-54, TODAY’s lead vs. GMA is up 67% while its lead over CBS is up 14%
TODAY is posting its biggest season-to-date total viewer lead over CBS in three years
- TODAY’s total viewer advantage over CBS is up 64% vs. the same period last season (+949,000 vs. +577,000 last season)
- TODAY’s P2+ gap vs. GMA is 26% closer than the same period last season (-105,000 in the first three weeks of current season vs. -141,000 deficit last year)
NBC NIGHTLY NEWS WITH LESTER HOLT WINS OCTOBER
#1 in Key Demo for 39 of the last 40 Months
#1 in Key Demo for 13 Consecutive Weeks
Only Broadcast to Grow Year Over Year in Total Viewers
OCTOBER 30, 2018 – NBC Nightly News with Lester Holt is the #1 most-watched broadcast in the key demo for the month of October, winning 39 of the last 40 months, according to Nielsen Media Research data. Nightly News continues as the #1 most-watched evening newscast season-to-date in the key demo, delivering its largest demo lead over CBS in five seasons.
The broadcast continues its strong performance in the key demo averaging 1.8 million A25-54 viewers this past month, beating ABC World News Tonight by +98,000 viewers (+6%) and CBS Evening News by +568,000 viewers (+48%).
Last Wednesday, Holt was the only evening news anchor to broadcast from outside New York City’s Time Warner Center, one of several prominent media and political targets across the country to receive pipe bomb packages. This past Sunday, Holt anchored a special edition of NBC Nightly News from Pittsburgh, reporting on the shooting at Tree of Life Congregation synagogue.
In October, Nightly News averaged 1.2 million A18-49 viewers, topping ABC by +98,000 viewers (+9%) and CBS by +389,000 viewers (+48%). The broadcast has won the A18-49 demo for 40 of the past 42 months.
7.9 million viewers tuned in to Nightly News for the month of October 2018, +2.0 million total viewers (+35%) more than CBS Evening News, its largest October advantage in four years.
For the week of October 22, the broadcast averaged 1.8 million A25-54 viewers, growing week-over-week and besting ABC World News Tonight by +21,000 viewers (+1%) and CBS Evening News by +599,000 viewers (+51%). Nightly News has won the key demo for 13 consecutive weeks.
Nightly News averaged 1.2 million A18-49 viewers, growing week-over-week and topping ABC World News Tonight by +68,000 viewers (+6%) and CBS Evening News by +378,000 viewers (+46%).
8.2 million total viewers tuned in to Nightly News for the week of October 22 leading CBS Evening News by 2.4 million total viewers (+41%). Nightly News was the only broadcast to grow its total viewer audience year over year.
# # #
Monthly Highlights:
- Nightly News averaged 1.8 million A25-54 viewers, outperforming ABC by +98,000 (+6%) CBS by +568,000 (+48%).
- Nightly News has ranked #1 in A25-54 for 39 of the last 40 months.
- Nightly News averaged 1.2 million A18-49 viewers, topping ABC by +98,000 (+9%) and CBS by +389,000 (+48%).
- Nightly News has ranked #1 in A18-49 for 40 of the last 42 months.
- Nightly News averaged 7.9 million viewers in October, besting CBS by +2.0 million (+35%).
Weekly Highlights:
- Nightly News averaged 1.8 million A25-54 viewers, outperforming ABC by +21,000 viewers (+1%) and CBS by +599,000 (+51%).
- Nightly News has won the key demo for 13 consecutive weeks.
- Nightly News averaged 1.2 million A18-49 viewers, topping ABC by +68,000 (+6%) and CBS by +378,000 (+46%).
- Nightly News averaged 8.2 million total viewers, beating CBS by +2.4 million (+41%).
- Nightly News was the only broadcast to grow its total viewer audience year over year.
Season Highlights:
- Nightly News is the #1 evening newscast this season in A25-54 and A18-49.
- Nightly News holds its largest A25-54 demo advantage over CBS in five seasons.
Week of October 22 – October 26, 2018:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 8.185 | 1.47 | 1.772 | 0.93 | 1.201 |
| CBS | 5.797 | 0.97 | 1.173 | 0.64 | 0.823 |
| ABC | 8.376 | 1.45 | 1.751 | 0.88 | 1.133 |
# # #
ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
NBC Nightly News with Lester Holt is the most-watched evening newscast in America among the key news demo for the past 21 seasons. The broadcast provides the very latest on the day’s top stories, going beyond the headlines to add context and analysis to the most pressing issues of our time. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Jenn Suozzo is the executive producer.
NBC Nightly News with Lester Holt is the most-watched evening newscast in America among the key news demo for the past 21 seasons. The broadcast provides the very latest on the day’s top stories, going beyond the headlines to add context and analysis to the most pressing issues of our time. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Jenn Suozzo is the executive producer.
NBC WINS THE OCT. 15-21 WEEK WITH THE TOP SHOW OVERALL, THE TOP DRAMA, THE TOP ALTERNATIVE SERIES AND THE TOP NEW SHOW
In 18-49, “Sunday Night Football” Ranks #1 Overall, “This Is Us” Is the #1 Drama, “The Voice” Ranks as the #1 Alternative Series and “Manifest” Is the #1 First-Year Show
It’s the 19th Week in a Row NBC Has Finished #1 or Tied for #1 in 18-49
Season to Date, NBC Leads in Every Key Demo, In Total Viewers NBC Is Running the Closest It’s Been to #1 at This Point in 17 Years
"The Voice" & "Manifest" Are the #1-2 Shows on the Big 4 Monday, NBC Sweeps the Night Among Those Nets
L+3: “Manifest” Logs Monday’s Biggest Lifts in 18-49 and Total Viewers
NBC Wins Tuesday, "This Is Us" Takes the 9 p.m. Hour by +120%, "New Amsterdam" Tops the “Rookie” Debut by +20%, "Voice" Retains 100% Week to Week Despite Competition from the “Conners” Premiere
L+3: “This Is Us” Is the Biggest L+3 Gainer of the Night in 18-49, “New Amsterdam” Generates the #1 Lift in Total Viewers
NBC Has Won the Opening Four Wednesdays of the New Season in Total Viewers for the First Time in 16 Years, as the “Chicago” Dramas Pace the Night
L+3: “Chicago P.D.” Locks Up Wednesday’s Biggest L+3 Lift in Total Viewers
Bengals-Chiefs “Sunday Night Football” Wins the Night in Every Key Ratings Measure
UNIVERSAL CITY, Calif. — Oct. 23, 2018 — NBC has won the primetime ratings week of Oct. 15-21 in adults 18-49, led by the #1 show overall, the #1 drama, the #1 alternative series and the #1 new series, according to “live plus same day” viewership figures from Nielsen Media Research.
NBC’s week was paced by the #1 primetime telecast in 18-49 and total viewers, “Sunday Night Football,” and also featured in 18-49 the #1 drama, “This Is Us”; the top two alternative shows, the Monday and Tuesday editions of “The Voice”; and the #1 new show (excluding ABC’s “Roseanne” reboot, “The Conners”), “Manifest.”
In 18-49, “SNF” ranked #1 among primetime Big 4 telecasts in 18-49, “This Is Us” finished #5, Monday’s “Voice” ranked #7, Tuesday’s “Voice” finished #9, “Manifest” ranked #12 and “Chicago Fire” tied for #16. Rankings exclude sports pre- and post-game shows.
NBC has now ranked #1 or tied for #1 in adults 18-49 for all four weeks this season and, extending back into the summer, the last 19 weeks in a row.
Season to date, NBC ranks #1 among ABC, CBS, NBC and Fox in every key demographic – adults, men and women 18-34; adults, men and women 18-49; and adults, men and women 25-54 (including a tie in men 18-34). In total viewers, NBC is running within just 144,000 viewers of CBS (8.7 million vs. 8.8 million), NBC’s closest position to CBS at this point in the season in 17 years, since NBC held the lead at this point in 2001.
Week 4 Averages
Adult 18-49 Rating, “live plus same day,” Oct. 15-21
NBC…1.7
Fox…1.3
CBS…1.1
ABC…1.0
CW…0.3
Total Viewers
CBS…7.6 million
NBC…7.2 million
ABC…4.7 million
Fox…4.3 million
CW…1.1 million
Season-to-Date Averages
Adult 18-49 Rating, “Most Current”
NBC…2.1
Fox…1.8
CBS…1.4
ABC…1.3
CW…0.3
Total Viewers
CBS…8.8 million
NBC…8.7 million
Fox…5.9 million
ABC…5.8 million
CW…0.9 million
NBC highlights for the week of Oct. 15-21:
Monday
NBC ranked #1 for the night among the Big 4 networks in adults 18-49, total viewers and every other key measure, winning six of six half-hours among those nets in 18-49 and total viewers. NBC’s “The Voice” and “Manifest” are the #1-2 shows of the night on the Big 4 in 18-49, total viewers and most other key categories.
“The Voice” (1.9 rating in 18-49, 10.0 million viewers overall from 8-10 p.m. ET) finished as the #1 show of the night on the Big 4 networks in adults 18-49, total viewers and every other key measure. Week to week, “The Voice” maintained 100% in 18-49 (1.9 vs. 1.9) and increases by +4% in total viewers (9.986 million vs. 9.557 million).
“Live Plus Three Day” Ratings: “The Voice” increased by +17% in 18-49 (from a 1.95 rating to a 2.29) and +1.5 million viewers overall (10.0 million to 11.5 million) going from “live plus same day” Nielsens to L+3.
“Live Plus Seven Day” Ratings: Monday’s “The Voice” has grown by +25% in 18-49 rating going from L+SD to L+7 (from a 2.05 to a 2.56) and +2.1 million viewers overall (9.9 million to 12.0 million). When projected seven-day non-linear viewing is included, the “Voice” 18-49 rating increases to a 3.03.
Upscale: Monday’s “Voice” is delivering a solidly upscale audience, indexing at a 108 among adults 18-49 living in homes with $100K+ incomes.
“Manifest” (1.5 rating in 18-49, 7.5 million viewers overall from 10-11 p.m. ET) ranked as the #2 show of the night on the Big 4 in 18-49, total viewers and most other key measures, behind only “The Voice.” “Manifest” won the timeslot among the ABC-CBS-NBC dramas in adults 18-49, adults 25-54, total viewers and all other key measures, topping “The Good Doctor” in 18-49 by +36% (1.5 vs. 1.1) and “Bull” by +88% (1.5 vs. 0.8). “Manifest” grew week to week in total viewers (7.5 million vs. 7.4 million) and beat NBC’s average in the timeslot last season by +50% in 18-49 (1.5 vs. 1.0, L+SD non-sports) and +2.9 million persons or +63% in total viewers (7.5 million vs. 4.6 million). L+3: “Manifest” grew by +87% in 18-49 (from a 1.50 rating to a 2.80) and +4.9 million viewers overall (7.5 million to 12.4 million) going from L+SD to L+3, for the biggest lift of the night in 18-49 rating and total viewers. L+7: “Manifest” has increased by +97% in 18-49 rating going from L+SD to L+7 (from a 1.97 to a 3.89) and more than +7.7 million viewers overall (9.4 million to 17.2 million). When projected seven-day non-linear viewing is included, the “Manifest” 18-49 rating increases to a 5.14. Upscale: “Manifest” is generating a strong upscale audience, indexing at a 117 among adults 18-49 living in homes with $100K+ incomes.
Tuesday
NBC won the night among the Big 4 networks in adults 18-49 and every other key demographic.
“The Voice” (1.8 rating in 18-49, 9.0 million viewers overall from 8-9 p.m. ET) maintained a full 100% week to week in 18-49 (1.8 vs. 1.8) and 98% in total viewers (9.0 million vs. 9.2 million),despite competition this week from ABC’s premieres of “The Conners” and “The Kids Are Alright.” For its second half-hour from 8:30-9 p.m., “Voice” ranked #1 in the half-hour versus ABC’s series debut of “The Kids Are Alright” in nine of nine key demographics —adults, men and women 18-34, 18-49 and 25-54. L+3: “Voice” increased by +17% in 18-49 (1.75 to 2.04) and +1.3 million viewers overall (9.0 million to 10.3 million) going from L+SD to L+3 Nielsens. L+7: Tuesday’s “Voice” has grown by +26% in 18-49 rating going from L+SD to L+7 (from a 1.99 to a 2.51) and +2.0 million viewers overall (9.6 million to 11.6 million). With the addition of projected seven-day non-linear ratings, the Tuesday “Voice” 18-49 figure grows to a 2.96. Upscale: Tuesday’s “Voice” is delivering a solidly upscale audience, indexing at a 113 among adults 18-49 living in homes with $100K+ incomes.
“This Is Us” (2.2 rating in 18-49, 8.9 million viewers overall from 9-10:01 p.m. ET) won the timeslot among the Big 4 in nine of nine key demographics, including a +120% margin among those nets in adults 18-49 (2.2 vs. 1.0 each for CBS and ABC in the hour). “Us” retained 96% week to week in 18-49 (2.2 vs. 2.3) and grew in total viewers (8.919 million vs. 8.908 million). On a highly competitive night, “Us” finished as the #1 show of the night on the Big 4 networks in women 18-49 and adults, men and women 18-34. L+3: “This Is Us” grew by +54% in 18-49 (2.20 to 3.39) and +3.8 million viewers overall (8.9 million to 12.7 million) going from L+SD to L+3 Nielsens, for the largest L+3 lift of the night in adult 18-49 rating. L+7: “This Is Us” is increasing by +71% in 18-49 rating (from a 2.69 to a 4.59) and +5.7 million viewers overall (9.7 million to 15.4 million) going from L+SD to L+7. When projected seven-day non-linear viewing is included, the “Us” 18-49 rating increases to a 6.33. Upscale: “This Is Us” is generating powerful high-income and high-education audiences, indexing at a 137 among adults 18-49 living in homes with $100K+ incomes, to rank #4 among entertainment shows on the Big 4, and a 143 among adults 18-49 with four or more years of college, to rank #3 on the Big 4 networks.
“New Amsterdam” (1.2 rating in 18-49, 6.3 million viewers overall from 10:01-11 p.m. ET) ranked as the #1 drama in the timeslot in adults 18-49, beating the series premiere of “The Rookie” by +20% in 18-49 (1.2 vs. 1.0) and “NCIS: New Orleans” by +50% (1.2 vs. 0.8), and tied as the #2 drama of the night in 18-49 with “NCIS,” behind only “This Is Us.” L+3: “New Amsterdam” increased by +77% in 18-49 (1.19 to 2.11) and +3.8 million viewers overall (6.3 million to 10.1 million) going from L+SD to L+3 Nielsens, for the biggest lift of the night in total viewers. L+7: “New Amsterdam” has grown by +80% in 18-49 rating (from a 1.69 to a 3.04) and +5.6 million viewers overall (7.9 million to 13.5 million) going from L+SD to L+7. When projected seven-day non-linear viewing is included, the “New Amsterdam” 18-49 rating increases to a 3.86. Upscale: “New Amsterdam” is attracting a strong upscale audience, indexing at a 114 among adults 18-49 in $100K+ homes. Among adults 18-49 with four or more years of college, “Superstore” is indexing at a 117.
Wednesday
NBC won Wednesday in total viewers, growing +1.9 million persons or +34% versus the same Wednesday last year (7.5 million vs. 5.6 million on Oct. 18, 2017). NBC’s margin of victory for the night was +1.8 million viewers or +32% (7.5 million vs. 5.7 million for #2 CBS). NBC has won the first four consecutive Wednesdays of the new season among the Big 4 networks in total viewers for the first time in 16 years, since the fall of 2002 In adults 18-49, NBC ranked #2 for the night among the Big 4, up from a year-ago #4 finish, and in adults 25-54, NBC tied for #1.
“Chicago Med” (1.2 rating in 18-49, 7.7 million viewers overall from 8-9 p.m. ET) won the timeslot in total viewers, topping “Empire,” “Survivor” and ABC’s comedies, and ranked as the #2 show of the night on the Big 4 in total viewers, behind only “Chicago Fire.” L+3: “Med” grew by +45% in 18-49 (1.24 to 1.80) and +2.5 million viewers overall (7.7 million to 10.2 million) going from L+SD to L+3. L+7: “Med” is increasing by +72% in 18-49 rating going from L+SD to L+7 (from a 1.28 to a 2.20) and +3.7 million viewers overall (8.3 million to 12.0 million). When projected seven-day non-linear viewing is included, the “Med” 18-49 rating increases to a 2.54.
“Chicago Fire” (1.3 rating in 18-49, 7.9 million viewers overall from 9-10 p.m. ET) ranked as the #1 most-watched telecast of the night and won its timeslot among the broadcast networks in total viewers, adults 18-49 and adults 25-54. L+3: “Fire” was up +52% in 18-49 (1.28 to 1.95) and more than +2.7 million viewers overall (7.9 million to 10.6 million) going from L+SD to L+3 Nielsens. L+7: “Chicago Fire” is growing by +64% in 18-49 rating (from a 1.28 to a 2.10) and more than +3.3 million viewers overall (8.1 million to 11.4 million) going from L+SD to L+7. With the addition of projected seven-day non-linear ratings, the “Fire” figure increases to a 2.48 in 18-49.
“Chicago P.D.” (1.1 rating in 18-49, 7.0 million viewers overall from 10-11 p.m. ET) won the timeslot among the ABC, CBS and NBC dramas in adults 18-49, adults 25-54, total viewers and every other key measure, prevailing.among those dramas by a +38% margin in adults 18-49 (1.1 vs. 0.8 for “A Million Little Things”) and in total viewers by +2.6 million persons or +58% (7.0 million vs. 4.4 million for “Criminal Minds”). L+3: “P.D.” grew by +59% in 18-49 (1.15 to 1.83) and more than +2.8 million viewers overall (7.0 million to 9.8 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lift of the night in total viewers. L+7: “Chicago P.D.” is increasing by +93% in 18-49 rating this season going from L+SD to L+7 (from a 1.18 to a 2.28) and +4.2 million viewers overall (7.5 million to 11.7 million). With the addition of projected seven-day non-linear ratings, the “P.D.” figure grows to a 2.65.
Thursday
“Superstore” (0.9 rating in 18-49, 3.2 million viewers overall from 8-8:30 p.m. ET) grew +13% week to week in 18-49 (0.9 vs. 0.8) and +5% in total viewers (3.2 million vs. 3.0 million). The 0.9 equals “Superstore’s” top 18-49 rating since March 22 (1.1). L+3: “Superstore” increased by +48% in 18-49 (0.86 to 1.27) and +979,000 viewers overall (3.2 million to 4.1 million) going from L+SD to L+3 Nielsens. L+7: “Superstore” is growing by +58% in 18-49 rating going from L+SD to L+7 (from a 0.91 to a 1.44). When projected non-linear seven-day viewing is included, the “Superstore” 18-49 rating increases to a 2.23. Upscale: “Superstore” is attracting a strong upscale audience this season, indexing at a 121 among adults 18-49 in $100K+ homes. Among adults 18-49 with four or more years of college, “Superstore” is indexing at a 124.
“The Good Place” (0.8 rating in 18-49, 2.7 million viewers overall from 8:30-9 p.m. ET) maintained 100% week to week in 18-49 (0.8 vs. 0.8) and virtually 100% in total viewers (2.703 million vs. 2.708 million). L+3: “The Good Place” grew by +77% in 18-49 going from L+SD to L+3 (0.82 to 1.45) and +1.4 million viewers overall (2.7 million to 4.1 million). L+7: “The Good Place” has increased by +79% in 18-49 rating going from L+SD to L+7 so far this season (from a 0.95 to a 1.70) and by more than +1.8 million viewers overall (3.1 million to 4.9 million). With the addition of projected seven-day non-linear ratings, the “Good Place” figure grows to a 2.63. Upscale: “The Good Place” is generating powerful high-income and high-education audiences this season, indexing at a 141 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes), to rank #2 among primetime entertainment shows on the Big 4 networks, and a 155 among adults 18-49 with four or more years of college to rank #1.
“Will & Grace” (0.9 rating in 18-49, 3.4 million viewers overall from 9-9:31 p.m. ET) was up +13% week to week in 18-49 (0.9 vs. 0.8). Versus its lead-in, “Will & Grace” was also up +13% in 18-49 (0.9 vs. 0.8) and +24% in total viewers (3.4 million vs. 2.7 million). L+3: “Will & Grace” increased by +74% in 18-49 (0.87 to 1.51) and more than +1.9 million viewers overall (3.4 million to 5.3 million) going from L+SD to L+3 Nielsens. L+7: “Will & Grace” has grown by +94% in 18-49 rating this season going from L+SD to L+7 (0.99 to a 1.92) and more than +2.7 million viewers overall (4.0 million to 6.7 million). With the addition of projected seven-day non-linear ratings, the “Will & Grace” 18-49 average increases to a 2.34. Upscale: “Will & Grace” is delivering powerful high-income and high-education audiences, indexing at a 136 among adults 18-49 living in homes with $100K+ incomes, to rank #5 among entertainment shows on the Big 4 nets, and a 142 among adults 18-49 with four or more years of college, to rank #4.
“I Feel Bad” (0.6 rating in 18-49, 2.2 million viewers overall from 9:31-10 p.m. ET) grew +0.1 of a point or +20% week to week in 18-49 (0.6 vs. 0.5). L+3: “I Feel Bad” grew by +33% in 18-49 going from L+SD to L+3 (0.58 to 0.77) and +597,000 viewers overall (2.2 million to 2.8 million). Upscale: “I Feel Bad” is generating a strong upscale audience, indexing at a 121 among adults 18-49 living in homes with $100K+ incomes. Among adults 18-49 with four or more years of college, “Bad” is indexing at a 124.
“Law & Order: SVU” (1.0 rating in 18-49, 4.0 million viewers overall from 10-11 p.m. ET) ranked as the #1 drama of the night on the Big 4 networks in adults 18-49, finishing #1 among entertainment programs in the 10-11 p.m. time period in adults 18-49, adults 25-54 and most other key demos with a +43% margin in adults 18-49 among the ABC-CBS-NBC dramas (1.0 vs. 0.7 each for “S.W.A.T.” and “How to Get Away With Murder”). “SVU” grew +11% week to week in 18-49 (1.0 vs. 0.9). L+3: “SVU” grew by +81% in 18-49 (0.99 to 1.79) and +2.5 million viewers overall (4.0 million to 6.5 million) going from L+SD to L+3 Nielsens. L+7: “SVU” has grown by +104% this season in 18-49 rating going from L+SD to L+7 (from a 1.04 to a 2.12) and +3.3 million viewers overall (4.8 million to 8.1 million). When projected seven-day non-linear viewing is included, the “SVU” 18-49 rating increases to a 2.63.
Friday
“Blindspot” averaged a 0.4 rating in 18-49 and 2.5 million viewers overall from 8-9 p.m. ET
L+3: “Blindspot” grew by +61% in 18-49 (0.51 to 0.82) and +1.4 million viewers overall (2.9 million to 4.3 million) going from L+SD to L+3 Nielsens. L+7: Last season, “Blindspot” increased by +94% in 18-49 rating going from L+SD to L+7 (from a 0.62 to a 1.20) and more than +2.0 million viewers overall (3.3 million to 5.3 million). Upscale: “Blindspot” is generating a strong upscale audience, indexing at a 107 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes). Among adults 18-49 with four or more years of college, Friday’s “Blindspot” is delivering a 117 index.
“Dateline NBC” (0.6 rating in 18-49, 1.0 in adults 25-54, 3.8 million viewers overall from 9-11 p.m. ET) was the #1 newsmagazine of the night in adults 18-49, adults 25-54 and total viewers. L+3: The prior Friday’s “Dateline” increased by +28% in 18-49 (0.72 to 0.92) and 930,000 viewers overall (4.4 million to 5.3 million) going from L+SD to L+3 Nielsens. Upscale: Friday’s “Dateline” is delivering a solid upscale audience, indexing at a 114 among adults 18-49 in $100K+ homes. Among adults 18-49 with four or more years of college, Friday’s “Dateline” is also indexing at a 114.
Sunday
NBC Sports coverage of Cincinnati Bengals-Kansas City Chiefs “Sunday Night Football” (5.1 rating in 18-49, 16.0 million viewers overall from 8:23-11:25 p.m. ET) ranked #1 versus the Big 4 competition for the night in all key ratings measures – adults, men and women 18-34, 18-49 and 25-54, plus total viewers.
TODAY WINS TOTAL VIEWERS MONDAY & THURSDAY
Today Posts Its Closest Total Viewer Gap with GMA in 7 Weeks
TODAY Wins the Week in the Key Demo, Marks 147 Straight Weeks in Top Spot
TODAY’s Demo Lead Over GMA is Up Double Digits Vs. a Year Ago
NEW YORK – October 23, 2018 – NBC News’ TODAY was the number-one morning show last week, topping ABC’s “Good Morning America” in the key A25-54 demo and winning total viewers Monday and Thursday. Today posted its narrowest total viewer gap with GMA in seven weeks, and grew its demo lead by 35% versus the same week last year. TODAY has won the key demo for 147 straight weeks, delivering its best streak in over six years.
TODAY HIGHLIGHTS:
TODAY averaged 1.353 million A25-54 viewers, leading GMA by +116,000 (+9%) and CBS This Morning by +602,000 (+80%)
- TODAY has now ranked #1 among A25-54 viewers for 147 consecutive weeks (best streak in six years) and 163 of the last 164 weeks
- Compared to the same week last season, TODAY increased its advantages over both GMA (35% higher) and CBS (up 22%)
TODAY averaged 942,000 A18-49 viewers, +23,000 (+2%) ahead of GMA and +401,000 (+74%) higher than CBS
- TODAY’s A18-49 advantage over CBS was up 4% compared to the same week last season
TODAY averaged 3.930 million total viewers, leading CBS This Morning by +979,000 (+33%)
- TODAY had its best total viewer lead over CBS in five weeks and narrowest margin vs. GMA in seven weeks
- TODAY closed the total viewer gap with GMA by 34% vs. prior week and 22% vs. the same week last season
- Compared to the same week last season, TODAY increased its total viewer advantage over CBS by 51%
SEASON-TO-DATE (9/24/2018-10/21/2018)
TODAY ranks #1 among A25-54 and A18-49
- In A25-54, TODAY’s lead vs. GMA is up 69% while its lead over CBS is up 12%
TODAY is posting its biggest season-to-date total viewer lead over CBS in three years
- TODAY’s total viewer advantage over CBS is up 67% vs. the same period last season (+919,000 vs. +550,000 last season)
- TODAY’s P2+ gap vs. GMA is 5% closer than the same period last season (-141,000 in the first three weeks of current season vs. -149,000 deficit last year)
‘TONIGHT SHOW’ ENCORES TOP ‘LATE SHOW’ ORIGINALS & MOSTLY FIRST-RUN ‘KIMMELS’ IN 18-49 FOR THE WEEK OF OCT. 15-19
At 12:35 a.m., “Late Night with Seth Meyers” Rebroadcasts Beat Mostly Original “Late Late Shows”
NEW YORK — Oct. 23, 2018 — Encore telecasts of “The Tonight Show Starring Jimmy Fallon” have won the late-night week of Oct. 15-19 in the key adult 18-49 demographic over originals of “The Late Show with Stephen Colbert” and a week of four originals and one encore for “Jimmy Kimmel Live,” according to “live plus same day” figures from Nielsen Media Research.
The “Tonight” rebroadcasts scored a 0.46 rating for the week in 18-49, beating Kimmel’s 0.42 and Colbert’s 0.41.
The “Tonight” encores also led the timeslot’s broadcast competition in adults and women 25-54; men and women 18-49; and adults, men and women 18-34.
Last week at 12:35 a.m. ET, encore telecasts of “Late Night with Seth Meyers” outperformed a week of four first-run episodes and one rebroadcast of “The Late Late Show with James Corden” in adults 18-49 (0.26 vs. 0.23), as well as adults, men and women 18-34; adults and women 25-54; and women 18-49.
LATE-NIGHT WEEKLY AVERAGES
(According to viewing figures from Nielsen Media Research for the week of Oct. 15-19. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
(According to viewing figures from Nielsen Media Research for the week of Oct. 15-19. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.46 rating, 3 share (R)
CBS “Late Show,” 0.41/3
ABC “Kimmel,” 0.42/3 *
NBC “Tonight” 0.46 rating, 3 share (R)
CBS “Late Show,” 0.41/3
ABC “Kimmel,” 0.42/3 *
12:35-1:05 a.m. ET
ABC “Nightline,” 0.28/2
ABC “Nightline,” 0.28/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.26/2 (R)
CBS “Late Late Show,” 0.23/2 *
NBC “Late Night,” 0.26/2 (R)
CBS “Late Late Show,” 0.23/2 *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.18/2 (R)
NBC “Last Call,” 0.18/2 (R)
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 1.896 million viewers (R)
CBS “Late Show,” 3.015 million viewers
ABC “Kimmel,” 1.998 million viewers *
NBC “Tonight,” 1.896 million viewers (R)
CBS “Late Show,” 3.015 million viewers
ABC “Kimmel,” 1.998 million viewers *
12:35-1:05 a.m. ET
ABC “Nightline,” 1.287 million viewers
ABC “Nightline,” 1.287 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.114 million viewers (R)
CBS “The Late Late Show,” 1.290 million viewers *
NBC “Late Night,” 1.114 million viewers (R)
CBS “The Late Late Show,” 1.290 million viewers *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.729 million viewers (R)
NBC “Last Call,” 0.729 million viewers (R)
* Friday’s “Kimmel” and “Late Late Show” were encores.
SEASON AVERAGES
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.52 rating, 4 share
CBS “Late Show,” 0.51/3
ABC “Kimmel,” 0.40/3
NBC “Tonight” 0.52 rating, 4 share
CBS “Late Show,” 0.51/3
ABC “Kimmel,” 0.40/3
12:35-1:05 a.m. ET
ABC “Nightline,” 0.28/2
ABC “Nightline,” 0.28/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.32/3
CBS “The Late Late Show,” 0.24/2
NBC “Late Night,” 0.32/3
CBS “The Late Late Show,” 0.24/2
1:35-2:05 a.m. ET
NBC “Last Call,” 0.19/2
NBC “Last Call,” 0.19/2
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.365 million viewers
CBS “Late Show,” 3.552 million viewers
ABC “Kimmel,” 2.044 million viewers
NBC “Tonight,” 2.365 million viewers
CBS “Late Show,” 3.552 million viewers
ABC “Kimmel,” 2.044 million viewers
12:35-1:05 a.m. ET
ABC “Nightline,” 1.317 million viewers
ABC “Nightline,” 1.317 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.503 million viewers
CBS “The Late Late Show,” 1.339 million viewers
NBC “Late Night,” 1.503 million viewers
CBS “The Late Late Show,” 1.339 million viewers
1:35-2:05 a.m. ET
NBC “Last Call,” 0.777 million viewers
NBC “Last Call,” 0.777 million viewers
SELECTED CABLE RESULTS, WEEK OF OCT. 15-19
NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.22
TBS, 11 p.m.-midnight, “Conan,” preempted
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.44
Adult Swim, 12:30-1:30 a.m. ET, 0.36
Adult Swim, 12:30-1:30 a.m. ET, 0.36
Each adult 18-49 rating point equals 1.29 million viewers.
TOTAL VIEWERS
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.734 million
TBS, 11 p.m.-midnight, “Conan,” preempted
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.886 million
Adult Swim, 12:30-1:30 a.m. ET, 0.702 million
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.886 million
Adult Swim, 12:30-1:30 a.m. ET, 0.702 million
NBC NIGHTLY NEWS WITH LESTER HOLT WINS THE WEEK
#1 in Key Demo for 12 Straight Weeks
#1 Most Watched Season to Date in Key Demo; Widens Lead Over ABC Vs. Last Year
Only Broadcast to Grow Total Audience Year-Over-Year
OCTOBER 23, 2018 – NBC Nightly News with Lester Holt is the #1 most-watched evening broadcast in the key news demo for the week of October 15, according to Nielsen Media Research data. Nightly News continues as the #1 most-watched evening newscast season-to-date in the key demo, delivering its largest demo lead over CBS in five seasons.
The broadcast continues its strong performance in the key demo averaging 1.7 million A25-54 viewers, besting ABC World News Tonight by +160,000 viewers (+10%). The broadcast not only widened its year-over-year lead against ABC, but nearly tripled its week-over-week advantage. The broadcast topped CBS Evening News by +599,000 viewers (+54%). Nightly News has won the key demo for 12 consecutive weeks.
For the week of October 15, Nightly News is the most-watched broadcast among A18-49 viewers, averaging 1.2 million. The broadcast topped ABC by +103,000 viewers (+10%) – more than doubling its year-over-year advantage – and CBS by +399,000 viewers (+51%).
7.8 million total viewers tuned in to Nightly News for the week of October 15 leading CBS Evening News by 2.1 million total viewers (+36%) and posting the narrowest total viewer margin against ABC since winning the first week of the PyeongChang Games (2/05/2018).
# # #
Weekly Highlights:
- Nightly News averaged 1.7 million A25-54 viewers, outperforming ABC by +160,000 viewers (+10%) and CBS by +599,000 (+54%).
- Nightly News widened its year-over-year key demo lead over ABC and nearly tripled its week-over-week advantage.
- Nightly News has won the key demo for 12 consecutive weeks.
- Nightly News averaged 1.2 million A18-49 viewers, topping ABC by +103,000 (+10%) and CBS by +399,000 (+51%).
- Nightly News more than doubled its A18-49 advantage over ABC compared to last year.
- Nightly News averaged 7.8 million total viewers, beating CBS by +2.1 million (+36%).
- Nightly News posted the narrowest total viewer margin against ABC since winning the first week of the PyeongChang Games (2/05/2018).
Season Highlights:
- Nightly News is the #1 evening newscast this season in A25-54 and A18-49.
- Nightly News holds its largest A25-54 demo advantage over CBS in five seasons.
Week of October 15 – October 19, 2018:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 7.828 | 1.42 | 1.718 | 0.91 | 1.177 |
| CBS | 5.748 | 0.93 | 1.119 | 0.60 | 0.778 |
| ABC | 8.000 | 1.29 | 1.558 | 0.83 | 1.074 |
# # #
ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
NBC Nightly News with Lester Holt is the most-watched evening newscast in America among the key news demo for the past 21 seasons. The broadcast provides the very latest on the day’s top stories, going beyond the headlines to add context and analysis to the most pressing issues of our time. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Jenn Suozzo is the executive producer.
NBC Nightly News with Lester Holt is the most-watched evening newscast in America among the key news demo for the past 21 seasons. The broadcast provides the very latest on the day’s top stories, going beyond the headlines to add context and analysis to the most pressing issues of our time. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Jenn Suozzo is the executive producer.
‘TONIGHT SHOW’ TAKES THE LATE-NIGHT WEEK OF OCT. 8-12 IN 18-49 & TOTAL VIEWERS
At 12:35 a.m., “Late Night” Encores Outrate “Late Late Show” Rebroadcasts in Every Key Measure
NEW YORK — Oct. 16, 2018 — “The Tonight Show Starring Jimmy Fallon” has won the late-night ratings week of Oct. 8-12 in the key adult 18-49 demographic, as well as total viewers, according to “live plus same day” figures from Nielsen Media Research.
“Tonight” also led the timeslot’s broadcast competition in adults, men and women 25-54; men and women 18-49; and adults and men 18-34. Note that “The Late Show with Stephen Colbert” was in rebroadcast last week and “Jimmy Kimmel Live” aired a Friday encore.
Last week at 12:35 a.m. ET, encore telecasts of “Late Night with Seth Meyers” outperformed rebroadcasts of “The Late Late Show with James Corden” in all key measures – adults, men and women 18-34, 18-49 and 25-54, plus total viewers.
LATE-NIGHT WEEKLY AVERAGES
(According to viewing figures from Nielsen Media Research for the week of Oct. 8-12. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
(According to viewing figures from Nielsen Media Research for the week of Oct. 8-12. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.50 rating, 3 share
CBS “Late Show,” 0.36/3 (R)
ABC “Kimmel,” 0.41/3 *
NBC “Tonight” 0.50 rating, 3 share
CBS “Late Show,” 0.36/3 (R)
ABC “Kimmel,” 0.41/3 *
12:35-1:05 a.m. ET
ABC “Nightline,” 0.29/3
ABC “Nightline,” 0.29/3
12:35-1:35 a.m. ET
NBC “Late Night,” 0.28/3 (R)
CBS “Late Late Show,” 0.22/2 (R)
NBC “Late Night,” 0.28/3 (R)
CBS “Late Late Show,” 0.22/2 (R)
1:35-2:05 a.m. ET
NBC “Last Call,” 0.19/2 *
NBC “Last Call,” 0.19/2 *
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.337 million viewers
CBS “Late Show,” 2.236 million viewers (R)
ABC “Kimmel,” 2.233 million viewers *
NBC “Tonight,” 2.337 million viewers
CBS “Late Show,” 2.236 million viewers (R)
ABC “Kimmel,” 2.233 million viewers *
12:35-1:05 a.m. ET
ABC “Nightline,” 1.367 million viewers
ABC “Nightline,” 1.367 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.213 million viewers (R)
CBS “The Late Late Show,” 1.168 million viewers (R)
NBC “Late Night,” 1.213 million viewers (R)
CBS “The Late Late Show,” 1.168 million viewers (R)
1:35-2:05 a.m. ET
NBC “Last Call,” 0.736 million viewers *
NBC “Last Call,” 0.736 million viewers *
* Friday’s “Kimmel” and “Last Call” were encores.
SEASON AVERAGES
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.50 rating, 3 share
CBS “Late Show,” 0.50/3
ABC “Kimmel,” 0.39/3
NBC “Tonight” 0.50 rating, 3 share
CBS “Late Show,” 0.50/3
ABC “Kimmel,” 0.39/3
12:35-1:05 a.m. ET
ABC “Nightline,” 0.27/2
ABC “Nightline,” 0.27/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.31/3
CBS “The Late Late Show,” 0.24/2
NBC “Late Night,” 0.31/3
CBS “The Late Late Show,” 0.24/2
1:35-2:05 a.m. ET
NBC “Last Call,” 0.19/2
NBC “Last Call,” 0.19/2
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.311 million viewers
CBS “Late Show,” 3.481 million viewers
ABC “Kimmel,” 2.028 million viewers
NBC “Tonight,” 2.311 million viewers
CBS “Late Show,” 3.481 million viewers
ABC “Kimmel,” 2.028 million viewers
12:35-1:05 a.m. ET
ABC “Nightline,” 1.308 million viewers
ABC “Nightline,” 1.308 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.420 million viewers
CBS “The Late Late Show,” 1.331 million viewers
NBC “Late Night,” 1.420 million viewers
CBS “The Late Late Show,” 1.331 million viewers
1:35-2:05 a.m. ET
NBC “Last Call,” 0.773 million viewers
NBC “Last Call,” 0.773 million viewers
SELECTED CABLE RESULTS, WEEK OF OCT. 8-12
NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.25 **
TBS, 11 p.m.-midnight, “Conan,” preempted
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.44
Adult Swim, 12:30-1:30 a.m. ET, 0.36
Adult Swim, 12:30-1:30 a.m. ET, 0.36
Each adult 18-49 rating point equals 1.29 million viewers.
TOTAL VIEWERS
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.790 million **
TBS, 11 p.m.-midnight, “Conan,” preempted
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.895 million
Adult Swim, 12:30-1:30 a.m. ET, 0.714 million
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.895 million
Adult Swim, 12:30-1:30 a.m. ET, 0.714 million
** Monday’s “Daily Show” was preempted.
NBC TAKES THE OCT. 8-14 WEEK WITH THE TOP SHOW OVERALL, THE TOP ENT. SHOW, THE TOP ALTERNATIVE SERIES AND THE TOP TWO NEW SHOWS
NBC Wins the Week in 18-49 and Total Viewers, Ranks #1 for the Season in Both, for NBC’s First Total-Viewer Lead at This Point in the Season in 17 Years
In 18-49, “Sunday Night Football” Ranks #1 Overall, “This Is Us” Is the #1 Entertainment Program, “The Voice” Is the #1 Alternative Series and “Manifest” & “New Amsterdam” Are the #1-2 First-Year Shows
It’s the 18th Week in a Row NBC Has Ranked #1 or Tied for #1 in 18-49 and the 14th Time in 15 Weeks NBC Has Won in Total Viewers
Monday’s "The Voice" & "Manifest" Are the Night’s #1-2 Entertainment Shows in 18-49 and Total Viewers
L+3: “Manifest” Earns Monday’s Biggest Lifts in 18-49 and Total Viewers
NBC’s Tuesday Team Ties the "AMAs" for the Nightlong Win Among the Big 4, "This Is Us" Is the Night’s #1 Entertainment Show, “The Voice” Ties for #2, “New Amsterdam” Is the Dominant 10 p.m. Drama
L+3: “This Is Us” & “New Amsterdam” Are the #1-2 Biggest L+3 Gainers on the Night in 18-49 and Total Viewers
NBC Dominates Wednesday in Total Viewers, All Three “Chicago” Dramas Equal or Top Their Crossover Ratings of One Week Earlier in 18-49
L+3: “Chicago P.D.” Apprehends Wednesday’s Biggest L+3 Lift in Total Viewers
Friday’s “Dateline” Ties for the 10-11 p.m. Win Among ABC, CBS & NBC in 18-49, “Blindspot” Retains 100% of Last Spring’s Finale Rating
Chiefs-Patriots “SNF” Beats the Combined Big 4 competition in Every Key Ratings Measure, Jumps +4.9 Million Viewers Vs. Last Year’s Week 6 Telecast to Top the Year-Ago Game for a 5th Week in a Row
UNIVERSAL CITY, Calif. — Oct. 16, 2018 — NBC has finished #1 for the week of Oct. 8-14 in adults 18-49, total viewers and every other key ratings category (including a tie in men 18-34), according to “live plus same day” viewership figures from Nielsen Media Research.
NBC’s week was led by the #1 primetime telecast in 18-49 and total viewers, “Sunday Night Football,” and also featured in 18-49 the #1 entertainment program, “This Is Us”; the top two alternative shows, the Monday and Tuesday editions of “The Voice”; and the #1-2 first-year shows, “Manifest” and “New Amsterdam.”
In 18-49, “SNF” ranked #1 among primetime Big 4 telecasts in 18-49, “This Is Us” tied for #3, Monday’s “Voice” tied for #5, Tuesday’s “Voice” tied for #7, “Manifest” tied for #11 and “New Amsterdam” and “Chicago Fire” tied for #15.
NBC leads the new season through three weeks in total viewers (with an average 8.5 million vs. CBS’ 8.4 million), marking the first time in 17 years, since 2001, that NBC has ranked #1 in total viewers three weeks into the season.
NBC also leads the season in adults 18-49, adults 25-54, adults 18-34, men 25-54, men 18-49 (tie) and all key adult-female demographics.
Week 3 Averages
Adult 18-49 Rating, “live plus same day,” Oct. 8-14
NBC…1.9
Fox…1.6
CBS…1.1
ABC…1.1
CW…0.4
Total Viewers
NBC…7.8 million
CBS…7.2 million
Fox…5.3 million
ABC…5.2 million
CW…1.1 million
Season-to-Date Averages
Adult 18-49 Rating, “Most Current”
NBC…2.1
Fox…1.8
CBS…1.3
ABC…1.2
CW…0.2
Total Viewers
NBC…8.5 million
CBS…8.4 million
Fox…6.0 million
ABC…5.6 million
CW…0.9 million
NBC highlights for the week of Oct. 8-14:
Monday
NBC won the night among the Big 4 networks in adults 18-49, total viewers and every other key measure, winning six of six half-hours among those nets in 18-49. NBC’s “The Voice” and “Manifest” ranked as the #1-2 shows of the night on the Big 4 in every key category.
“The Voice” (1.9 rating in 18-49, 9.6 million viewers overall from 8-10 p.m. ET) ranked as the #1 show of the night on the Big 4 networks in adults 18-49, total viewers and every other key measures (including a tie with “Manifest” in men 18-34), while winning its two-hour time period among those nets in every key measure, including a +90% margin in the timeslot versus “Dancing With the Stars” in adults 18-49 (1.9 vs. 1.0 from 8-10 p.m.).
“Live Plus Three Day” Ratings: “The Voice” increased by +18% in 18-49 (from a 1.92 rating to a 2.27) and +1.5 million viewers overall (9.6 million to 11.1 million) going from “live plus same day” Nielsens to L+3.
L+7+Digital: After seven days of linear and non-linear viewership, “The Voice’s” Week 1 telecast rose to a 3.09 rating in 18-49.
Upscale: Monday’s “Voice” is delivering a solidly upscale audience, indexing at a 107 among adults 18-49 living in homes with $100K+ incomes.
“Manifest” (1.6 rating in 18-49, 7.4 million viewers overall from 10-11 p.m. ET) won the timeslot among the ABC-CBS-NBC dramas in adults 18-49, adults 25-54, total viewers and all other key measures, winning in adults 18-49 by a +33% margin versus “The Good Doctor” (1.6 vs. 1.2) and by +100% versus “Bull” (1.6 vs. 0.8). “Manifest” finished as the #2 show of the night on the Big 4 in 18-49 and most other key measures, behind only “The Voice,” and tied with “The Voice” as top show on those nets in men 18-34. “Manifest” beat NBC’s average in the timeslot last season by +60% in 18-49 (1.6 vs. 1.0, L+SD non-sports) and more than +2.8 million persons or +62% in total viewers (7.4 million vs. 4.6 million). L+3: “Manifest” grew by +89% in 18-49 (from a 1.55 rating to a 2.93) and +5.5 million viewers overall (7.4 million to 12.9 million) going from L+SD to L+3, for the biggest lifts of the night in 18-49 rating and total viewers. L+7+Digital: Counting seven days of linear and non-linear viewership, “Manifest’s” Week 1 episode increased to a 5.41 rating in 18-49. Upscale: “Manifest” is generating a strong upscale audience, indexing at a 114 among adults 18-49 living in homes with $100K+ incomes.
Tuesday
NBC tied for #1 for the night in adults 18-49 with ABC and its “American Music Awards” and ranked #1 outright in adults 25-54.
“The Voice” (1.8 rating in 18-49, 9.2 million viewers overall from 8-9 p.m. ET) tied for the timeslot win in 18-49 despite this week’s competition from ABC’s “American Music Awards,” maintaining 100% week to week in 18-49 (1.8 vs. 1.8) and 98% in total viewers (9.211 million vs. 9.391 million). “Voice” also tied the “AMAs” as the #2 show of the night on the Big 4 networks in 18-49, behind only “This Is Us.” L+3: “Voice” increased by +17% in 18-49 (1.85 to 2.17) and +1.4 million viewers overall (9.2 million to 10.6 million) going from L+SD to L+3 Nielsens. L+7+Digital: With seven days of linear and non-linear viewership counted, the Tuesday “Voice’s” Week 1 telecast grew to a 3.12 rating in 18-49. Upscale: Tuesday’s “Voice” is delivering a solidly upscale audience, indexing at a 115 among adults 18-49 living in homes with $100K+ incomes.
“This Is Us” (2.3 rating in 18-49, 8.9 million viewers overall from 9-10:01 p.m. ET) ranked as the #1 show of the night in adults 18-49, topping ABC’s 8-11:04 p.m. “American Music Awards” telecast by +28% (2.3 vs. 1.8). Despite this week’s competition from the “AMAs” and Red Sox-Yankees playoff baseball, “Us” finished within 0.1 of the prior week’s 18-49 rating (2.3 vs. 2.4) and grew in total viewers (8.908 million vs. 8.865 million). L+3: “This Is Us” grew by +60% in 18-49 (2.28 to 3.65) and +4.1 million viewers overall (8.9 million to 13.0 million) going from L+SD to L+3 Nielsens, for the largest L+3 lifts of the night in adult 18-49 rating and total viewers. L+7+Digital: After seven days of linear and non-linear viewership, “This Is Us’” Week 1 telecast increased to a 6.64 rating in 18-49. Upscale: “This Is Us” is generating powerful high-income and high-education audiences, indexing at a 139 among adults 18-49 living in homes with $100K+ incomes, to rank #3 among entertainment shows on the Big 4, and a 143 among adults 18-49 with four or more years of college, to rank #4.
“New Amsterdam” (1.4 rating in 18-49, 7.0 million viewers overall from 10:01-11 p.m. ET) ranked as the #1 drama in the timeslot in adults 18-49, beating “NCIS: New Orleans” by +56% in adults 18-49 (1.4 vs. 0.9), and tied as the #2 drama of the night with “NCIS,” behind only “This Is Us.” Despite last night’s competition from the “American Music Awards” and Red Sox-Yankees baseball, “New Amsterdam” rated within 0.1 of a point of the previous week’s result in 18-49 (1.4 vs. 1.5) and retained 95% in total viewers (7.0 million vs. 7.4 million). The first-year series was up by +17% versus NBC’s timeslot average last season in 18-49 (1.4 vs. 1.2 in 18-49, L+SD excluding sports) and up +14% in total viewers (7.0 million vs. 6.2 million). L+3: “New Amsterdam” increased by +68% in 18-49 (1.40 to 2.35) and +3.8 million viewers overall (7.0 million to 10.8 million) going from L+SD to L+3 Nielsens, for the biggest lift of the night on the Big 4 networks in 18-49 percentage and #2 biggest increases in 18-49 rating and total viewers, behind only “This Is Us.” L+7+Digital: Counting seven days of linear and non-linear viewership, “New Amsterdam’s” Week 1 telecast rose to a 4.03 rating in 18-49. Upscale: “New Amsterdam” is attracting a strong upscale audience, indexing at a 115 among adults 18-49 in $100K+ homes. Among adults 18-49 with four or more years of college, “Superstore” is indexing at a 116.
Wednesday
NBC won the night in total viewers, growing +2.0 million persons or +34% versus the same Wednesday last year (7.9 million vs. 5.9 million on Oct. 11, 2017). NBC’s margin of victory for the night was +2.0 million viewers or +33% (7.9 million vs. 5.9 million for #2 CBS). In adults 18-49, NBC ranked #2 for the night among the Big 4, up from a year-ago #4 finish.
“Chicago Med” (1.3 rating in 18-49, 8.1 million viewers overall from 8-9 p.m. ET) won the timeslot in total viewers, topping “Empire,” “Survivor” and ABC’s comedies, while equaling NBC’s highest 18-49 rating in the timeslot with regular in-season programming since Feb. 25, 2015 (1.4) and scoring the net’s best total-viewer result with in-season regulars since Nov. 19, 2014 (8.8 million). “Med” maintained 100% of the previous Wednesday’s crossover episode in 18-49 (1.3 vs. 1.3 from 9-10 p.m.)This was “Med’s” most-watched regular-slot episode since Thursday, March 2, 2017 (8.824 million with a “Voice” lead-in). L+3: “Med” grew by +34% in 18-49 (1.27 to 1.70) and +2.4 million viewers overall (8.1 million to 10.5 million) going from L+SD to L+3. L+7+Digital: After seven days of linear and non-linear viewership, “Med’s” Week 1 episode increased to a 2.30 rating in 18-49.
“Chicago Fire” (1.4 rating in 18-49, 8.4 million viewers overall from 9-10 p.m. ET) ranked as the #1 most-watched telecast of the night, while winning its timeslot in adults 18-49, total viewers and adults 25-54. “Fire” delivered NBC’s best total-viewer result in the timeslot with in-season regular programming since Nov. 12, 2014 (10.006 million). It was also “Fire’s” highest 18-49 rating since the show’s Fall 2017 season premiere (1.5 at 10 p.m. on Thursday, Sept. 28, 2017) and its most-watched regular-slot episode since Tuesday, March 29, 2016 (8.657 million). Versus the previous week’s crossover episode, “Fire” increased by +8% in 18-49 (1.4 vs. 1.3 from 8-9 p.m.) and +4% in total viewers (8.410 million vs. 8.101 million). L+3: “Fire” grew +41% in 18-49 (1.36 to 1.92) and +2.6 million viewers overall (8.4 million to 11.0 million) going from L+SD to L+3 Nielsens. L+7+Digital: Through seven days of linear and non-linear viewership, “Fire’s” Week 1 telecast rose to a 2.47 rating in 18-49.
“Chicago P.D.” (1.2 rating in 18-49, 7.2 million viewers overall from 10-11 p.m. ET) won the timeslot among the ABC-CBS-NBC dramas in adults 18-49, adults 25-54, total viewers and every other key measure, leading among those dramas by a +50% margin in 18-49 (1.2 vs. 0.8 for “A Million Little Things” and “Criminal Minds”) and by +2.5 million persons or +54% in total viewers (7.2 million vs. 4.7 million for “Criminal Minds”). “P.D.” matched the show’s best 18-49 rating since March 21 (1.3) and retained 100% of the prior week’s crossover episode in 18-49 (1.2 vs. 1.2). L+3: “P.D.” increased by +54% in 18-49 (1.18 to 1.82) and +2.9 million viewers overall (7.2 million to 10.1 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lift of the night in total viewers. L+7+Digital: Counting seven days of linear and non-linear viewership, “P.D.’s” Premiere Week telecast grew to a 2.56 rating in 18-49.
Thursday
“Superstore” (0.8 rating in 18-49, 3.0 million viewers overall from 8-8:30 p.m. ET) finished within 0.1 of the previous week’s season-premiere 18-49 rating (0.8 vs. 0.9) to equal what the show was averaging at the end of last season with its final four telecasts in 18-49 (0.8 vs. 0.8 from April 12-May 3) and improve by +3% in total viewers (3.0 million vs. 2.9 million). L+3: “Superstore” increased by +51% in 18-49 (0.79 to 1.19) and +883,000 viewers overall (3.0 million to 3.9 million) going from L+SD to L+3 Nielsens. Digital: In six-day digital results, the Oct. 4 season premiere of “Superstore” jumped +36% versus last year’s debut through six days of non-linear digital viewership, with a projected 0.76 rating in adults 18-49 versus the year-ago 0.56. It’s the #1 best six-day digital performance ever for “Superstore.” Upscale: “Superstore” is attracting a strong upscale audience this season, indexing at a 117 among adults 18-49 in $100K+ homes. Among adults 18-49 with four or more years of college, “Superstore” is indexing at a 122.
“The Good Place” (0.8 rating in 18-49, 2.7 million viewers overall from 8:30-9 p.m. ET) retained 100% of its adult 18-49 lead-in from “Superstore” (0.8 vs. 0.8) and grew in adults 18-34 (0.6 vs. 0.5). L+3: “The Good Place” grew by +71% in 18-49 going from L+SD to L+3 (0.83 to 1.42) and +1.3 million viewers overall (2.7 million to 4.0 million). Digital: In 13-day digital results, the Sept. 27 season premiere of “The Good Place” jumped +61% versus last year’s debut through 13 days of non-linear digital viewership, with a projected 1.19 rating in adults 18-49 versus the year-ago 0.74. It’s the #1 best 13-day digital performance ever for “The Good Place.” Upscale: “The Good Place” is generating powerful high-income and high-education audiences this season, indexing at a 139 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes), to rank #2 among primetime entertainment shows on the Big 4 networks, and a 155 among adults 18-49 with four or more years of college to rank #1..
“Will & Grace” (0.8 rating in 18-49, 3.4 million viewers overall from 9-9:30 p.m. ET) retained 100% of its lead-in in adult 18-49 rating (0.8 vs. 0.8) and increased by +25% in total viewers (3.4 million vs. 2.7 million). L+3: “Will & Grace” increased by +84% in 18-49 (0.83 to 1.53) and +2.1 million viewers overall (3.4 million to 5.5 million) going from L+SD to L+3 Nielsens, Upscale: “Will & Grace” is delivering powerful high-income and high-education audiences, indexing at a 137 among adults 18-49 living in homes with $100K+ incomes, to rank #4 among entertainment shows on the Big 4 nets, and a 144 among adults 18-49 with four or more years of college, to rank #3.
“I Feel Bad” averaged a 0.5 rating in 18-49 and 2.2 million viewers overall from 9:30-10 p.m. L+3: “I Feel Bad” grew by +42% in 18-49 going from L+SD to L+3 (0.55 to 0.78) and +683,000 viewers overall (2.2 million to 2.9 million). Upscale: “I Feel Bad” is generating a strong upscale audience, indexing at a 118 among adults 18-49 living in homes with $100K+ incomes. Among adults 18-49 with four or more years of college, “Bad” is indexing at a 123.
“Law & Order: SVU” (0.9 rating in 18-49, 4.4 million viewers overall from 10-11 p.m. ET) ranked #1 among entertainment programs in the time period in adults 18-49 and grew +5% week to week in total viewers (4.4 million vs. 4.2 million). L+3: “SVU” grew by +90% in 18-49 (0.89 to 1.69) and +2.5 million viewers overall (4.4 million to 6.9 million) going from L+SD to L+3 Nielsens, to tie for the biggest 18-49 percentage lift of the night on the Big 4. L+7+Digital: Counting seven days of linear and non-linear viewership, “SVU’s” Week 1 telecast rose to a 2.68 rating in 18-49.
Friday
The fourth season debut of “Blindspot” (0.5 rating in 18-49, 2.9 million viewers overall from 8-9 p.m. ET) retained 100% of the show’s finale last spring in 18-49 (0.5 vs. 0.5 on May 18) and 99% in total viewers (2.945 million vs. 2.985 million), and maintained 100% of the 0.5 rating for last season’s final five “Blindspot” telecasts, last topped with the March 30 episode (0.6). L+7: Last season, “Blindspot” increased by +94% in 18-49 rating going from L+SD to L+7 (from a 0.62 to a 1.20) and more than +2.0 million viewers overall (3.3 million to 5.3 million).
“Dateline NBC” (0.7 rating in 18-49, 1.1 in adults 25-54, 4.4 million viewers overall from 9-11 p.m. ET) grew +17% week to week in adults 18-49 (0.7 vs. 0.6 from 10-11 p.m.), +22% in adults 25-54 (1.1 vs. 0.9) and more than +1.1 million persons or +36% in total viewers (4.4 million vs. 3.4 million). For its second hour from 10-11 p.m., “Dateline” tied for #1 among ABC, CBS and NBC in adults 18-49. “Dateline” scored as the #1 newsmagazine of the night in adults 18-49, adults 25-54 and total viewers ahead of “20/20: Being Melania.” L+3: The prior Friday’s “Dateline” increased by +44% in 18-49 (0.59 to 0.85) and more than +1.1 million viewers overall (3.3 million to 4.4 million) going from L+SD to L+3 Nielsens. Upscale: Friday’s “Dateline” is delivering a solid upscale audience, indexing at a 105 among adults 18-49 in $100K+ homes. Among adults 18-49 with four or more years of college, Friday’s “Dateline” is indexing at a 117.
Sunday
NBC Sports coverage of Kansas City Chiefs-New England Patriots “Sunday Night Football” (7.0 rating in 18-49, 21.1 million viewers overall from 8:23-11:29 p.m. ET) beat the combined Big 4 competition for the night in all key ratings measures – adults, men and women 18-34, 18-49 and 25-54, plus total viewers. Versus the year-ago Giants-Broncos telecast, the Chiefs-Patriots game is up +25% in 18-49 (7.0 vs. 5.6) and +4.9 million persons or +31% in total viewers (21.1 million vs. 16.2 million). It’s the fifth week in a row “SNF” has topped the year-ago game in total viewers.
TODAY IS #1 IN KEY DEMO, POSTS BEST RATINGS IN A MONTH
TODAY Wins 146 Straight Weeks in A25-54
TODAY Posts Best Total Viewer and Demo Deliveries in 4 Weeks
TODAY Tops GMA By More than 200k Total Viewers Friday
Week to Week, TODAY Posts More Total Viewer Growth Than GMA and CBS Combined
NEW YORK – October 16, 2018 – NBC News’ TODAY was the number-one morning show last week, topping ABC’s Good Morning America in the key A25-54 demo. For 146 straight weeks, TODAY has won A25-54, delivering its best streak in over six years. TODAY also saw its best deliveries in total viewers, A25-54 and A18-49 in a month. On Friday, TODAY topped GMA by 260,000 total viewers and 404,000 A25-54 viewers. Additionally, week over week TODAY posted more total viewer growth than both GMA and CBS combined.
TODAY HIGHLIGHTS:
| Program | P25-54 Rtg | P25-54 Imps | P18-49 Rtg | P18-49 Imps | P2+ Imps |
| TODAY | 1.18 | 1,419 | 0.79 | 1,021 | 4,012 |
| CBS THIS MORNING | 0.66 | 791 | 0.45 | 579 | 3,068 |
| GOOD MORNING AMERICA | 1.00 | 1,203 | 0.72 | 922 | 4,155 |
TODAY averaged 1.419 million A25-54 viewers, leading GMA by +216,000 (+18%) and CBS This Morning by +628,000 (+80%)
- TODAY has now ranked #1 among A25-54 viewers for 146 consecutive weeks (best streak in six years) and 162 of the last 163 weeks
- TODAY posted four-week highs in A25-54 viewership and advantages over both GMA and CBS
- TODAY has topped GMA by at least 150,000 A25-54 viewers in each of the last nine weeks
- Week-over-week, TODAY added the most A25-54 viewers (+59,000, or +4%)
- Compared to the same week last season, TODAY more than doubled its A25-54 lead over GMA (143% higher) and increased its advantage over CBS by 13%
TODAY averaged 1.021 million A18-49 viewers, +99,000 (+11%) ahead of GMA and +442,000 (+76%) higher than CBS
- TODAY had its biggest A18-49 delivery in four weeks, best lead over GMA in three weeks, and widest advantage over CBS since the Pyeongchang Olympics (week of 2/19/2018)
- Week-over-week, TODAY added the most A18-49 viewers (+53,000, or +5%) and posted double-digit increases in its advantages over GMA (32% higher) and CBS (11% higher)
TODAY averaged 4.012 million total viewers, leading CBS This Morning by +944,000 (+31%)
- TODAY saw its highest total viewership and lead over CBS in four weeks
- Week-over-week, TODAY added more total viewers (+156,000, or +4%) than GMA and CBS combined. TODAY also reduced GMA’s total viewer lead by 37% vs. prior week.
- Compared to the same week last season, TODAY increased its total viewer lead over CBS by 48%
SEASON-TO-DATE (9/24/2018-10/14/2018)
TODAY ranks #1 among A25-54 and A18-49
- In A25-54, TODAY’s lead vs. GMA is up 80% while its lead over CBS is up 12%
TODAY is posting its biggest season-to-date lead over CBS in three years
- TODAY’s total viewer advantage over CBS is up 76% vs. the same period last season (+897,000 vs. +511,000 last season)
- TODAY’s P2+ gap vs. GMA is 14% closer than the same period last season (-158,000 in the first three weeks of current season vs. -183,000 deficit last year)
NBC NIGHTLY NEWS WITH LESTER HOLT IS #1
#1 in Key Demo 14 of the Last 15 Weeks
Doubles Key Demo Lead Over ABC Vs. Last Year
#1 Most Watched Season to Date in Key Demo
OCTOBER 16, 2018 – NBC Nightly News with Lester Holt is the #1 most-watched evening broadcast in the key news demo for the week of October 8, according to Nielsen Media Research data. Nightly News continues as the #1 most-watched evening newscast season-to-date in the key demo, delivering its largest demo lead over CBS in five seasons.
The broadcast continues its strong performance in the key demo averaging 1.8 million A25-54 viewers, besting ABC World News Tonight by +59,000 viewers (+3%) and more than doubling its year-over-year lead. The broadcast topped CBS Evening News by +529,000 viewers (+41%). Nightly News has won the key demo 14 of the last 15 weeks.
This past week, Holt embarked on his third “Across America” tour, which started in Houston, Texas and included stops in Montgomery, Ala.; Kansas City, Mo. and San Diego, Calif. Holt also anchored from the ground in Panama City Beach, Fla. on Wednesday as Hurricane Michael made landfall. While reporting on the storm, Holt’s team had to barricade themselves in a hotel room, pushing a mattress up against the glass doors for protection against the storm’s powerful winds.
For the week of October 8, Nightly News is the most-watched broadcast among A18-49 viewers, averaging 1.3 million. The broadcast topped ABC by +54,000 viewers (+5%) and CBS by +382,000 viewers (+44%).
8.1 million total viewers tuned in to Nightly News for the week of October 8 leading CBS Evening News by 1.9 million total viewers (+30%).
# # #
Weekly Highlights:
- Nightly News averaged 1.8 million A25-54 viewers, outperforming ABC by +59,000 viewers (+3%) and CBS by +529,000 (+41%).
- Nightly News more than doubled its year-over-year lead over ABC.
- Nightly News has won the key demo 14 of the last 15 weeks.
- Nightly News averaged 1.3 million A18-49 viewers, topping ABC by +54,000 (+5%) and CBS by +382,000 (+44%).
- Nightly News averaged 8.1 million total viewers, beating CBS by +1.9 million (+30%).
Season Highlights:
- Nightly News is the #1 evening newscast this season in A25-54 and A18-49.
- Nightly News holds its largest A25-54 demo advantage over CBS in five seasons.
Week of October 8 – October 12, 2018:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 8.051 | 1.50 | 1.807 | 0.97 | 1.255 |
| CBS | 6.174 | 1.06 | 1.278 | 0.68 | 0.873 |
| ABC | 8.613 | 1.45 | 1.748 | 0.93 | 1.201 |
# # #
ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
NBC Nightly News with Lester Holt is the most-watched evening newscast in America among the key news demo for the past 21 seasons. The broadcast provides the very latest on the day’s top stories, going beyond the headlines to add context and analysis to the most pressing issues of our time. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Jenn Suozzo is the executive producer.
NBC Nightly News with Lester Holt is the most-watched evening newscast in America among the key news demo for the past 21 seasons. The broadcast provides the very latest on the day’s top stories, going beyond the headlines to add context and analysis to the most pressing issues of our time. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Jenn Suozzo is the executive producer.
"The Good Place" & "Superstore" Debuts Set Series Records in Digital
NBC further spins the numbers for the season to date.
[via press release from NBC] "THE GOOD PLACE" & "SUPERSTORE" DEBUTS SET SERIES RECORDS IN DIGITAL
"GOOD PLACE" IS UP +61% VS. LAST SEASON'S PREMIERE IN DIGITAL, "SUPERSTORE" IS UP +36%
LAST SEASON, "GOOD PLACE" NEARLY TRIPLED ITS NEXT-DAY L+SD RATING IN L+35+DIGITAL, "SUPERSTORE" SOARED BY +157%
· In 13-day digital results, the Sept. 27 season premiere of "The Good Place":
· Has jumped +61% versus last year's debut through 13 days of non-linear digital viewership, with a projected 1.19 rating in adults 18-49 versus the year-ago 0.74.
· It's the #1 best 13-day digital performance ever for "The Good Place."
· Last season, "The Good Place":
· Nearly tripled its "live plus same day" rating after 35 days of linear and digital viewership.
· Grew from a 1.14 to a projected 3.36 going from L+SD in L+35+digital.
· In six-day digital results, the Oct. 4 season premiere of "Superstore":
· Has jumped +36% versus last year's debut through six days of non-linear digital viewership, with a projected 0.76 rating in adults 18-49 versus the year-ago 0.56.
· It's the #1 best six-day digital performance ever for "Superstore."
· Last season, "Superstore":
· Grew +157% versus its "live plus same day" rating after 35 days of linear and digital viewership.
· Increased from a 1.10 rating to a projected 2.83 going from L+SD in L+35+digital.
‘TONIGHT SHOW’ WINS THE LATE-NIGHT WEEK OF OCT. 1-5 IN THE KEY 18-49 DEMO
“Late Night with Seth Meyers” Nabs the 18-49 Win at 12:35 a.m.
NEW YORK — Oct. 9, 2018 — “The “The Tonight Show Starring Jimmy Fallon” has finished #1 for the late-night week of Oct. 1-5 in the key adult 18-49 demographic, according to “live plus same day” figures from Nielsen Media Research.
“Tonight” averaged a 0.46 rating for the week in 18-49, versus a 0.45 for “The Late Show with Stephen Colbert and a 0.37 for “Jimmy Kimmel Live.” Fallon also led that competition in adults 25-54, women 25-54, women 18-49 and men 18-34.
Last week at 12:35 a.m. ET, “Late Night with Seth Meyers” outperformed “The Late Late Show with James Corden” in adults 18-49, adults 25-54, adults 18-34 and all key adult-female demographics.
For their head-to-head half-hour, “Late Night” beat ABC’s “Nightline” in all key measures – adults, men and women 18-34, 18-49 and 25-54, plus total viewers
LATE-NIGHT WEEKLY AVERAGES
(According to viewing figures from Nielsen Media Research for the week of Oct. 1-5. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
(According to viewing figures from Nielsen Media Research for the week of Oct. 1-5. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.46 rating, 3 share
CBS “Late Show,” 0.45/3
ABC “Kimmel,” 0.37/2 *
NBC “Tonight” 0.46 rating, 3 share
CBS “Late Show,” 0.45/3
ABC “Kimmel,” 0.37/2 *
12:35-1:05 a.m. ET
ABC “Nightline,” 0.26/2
ABC “Nightline,” 0.26/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.27/3 *
CBS “Late Late Show,” 0.25/2 *
NBC “Late Night,” 0.27/3 *
CBS “Late Late Show,” 0.25/2 *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.18/2 *
NBC “Last Call,” 0.18/2 *
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.126 million viewers
CBS “Late Show,” 3.179 million viewers
ABC “Kimmel,” 1.871 million viewers *
NBC “Tonight,” 2.126 million viewers
CBS “Late Show,” 3.179 million viewers
ABC “Kimmel,” 1.871 million viewers *
12:35-1:05 a.m. ET
ABC “Nightline,” 1.230 million viewers
ABC “Nightline,” 1.230 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.305 million viewers *
CBS “The Late Late Show,” 1.334 million viewers *
NBC “Late Night,” 1.305 million viewers *
CBS “The Late Late Show,” 1.334 million viewers *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.770 million viewers *
NBC “Last Call,” 0.770 million viewers *
* Friday’s “Kimmel,” “Late Night,” “Late Late Show” and “Last Call” were encores.
SEASON AVERAGES
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.49 rating, 3 share
CBS “Late Show,” 0.45/3
ABC “Kimmel,” 0.37/3
NBC “Tonight” 0.49 rating, 3 share
CBS “Late Show,” 0.45/3
ABC “Kimmel,” 0.37/3
12:35-1:05 a.m. ET
ABC “Nightline,” 0.26/2
ABC “Nightline,” 0.26/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.29/3
CBS “The Late Late Show,” 0.24/2
NBC “Late Night,” 0.29/3
CBS “The Late Late Show,” 0.24/2
1:35-2:05 a.m. ET
NBC “Last Call,” 0.19/2
NBC “Last Call,” 0.19/2
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.235 million viewers
CBS “Late Show,” 3.158 million viewers
ABC “Kimmel,” 1.879 million viewers
NBC “Tonight,” 2.235 million viewers
CBS “Late Show,” 3.158 million viewers
ABC “Kimmel,” 1.879 million viewers
12:35-1:05 a.m. ET
ABC “Nightline,” 1.251 million viewers
ABC “Nightline,” 1.251 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.322 million viewers
CBS “The Late Late Show,” 1.299 million viewers
NBC “Late Night,” 1.322 million viewers
CBS “The Late Late Show,” 1.299 million viewers
1:35-2:05 a.m. ET
NBC “Last Call,” 0.784 million viewers
NBC “Last Call,” 0.784 million viewers
SELECTED CABLE RESULTS, WEEK OF OCT. 1-5
NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.22
TBS, 11 p.m.-midnight, “Conan,” 0.13 **
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.49
Adult Swim, 12:30-1:30 a.m. ET, 0.40
Adult Swim, 12:30-1:30 a.m. ET, 0.40
Each adult 18-49 rating point equals 1.29 million viewers.
TOTAL VIEWERS
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.769 million
TBS, 11 p.m.-midnight, “Conan,” 0.312 million **
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.970 million
Adult Swim, 12:30-1:30 a.m. ET, 0.793 million
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.970 million
Adult Swim, 12:30-1:30 a.m. ET, 0.793 million
** Wednesday’s “Conan” was preempted.
TODAY IS #1 KEY DEMO
TODAY Wins 145 Straight Weeks in A25-54
TODAY's Demo Lead Over GMA is a Whopping 6X Higher Vs. a Year Ago
NEW YORK – October 9, 2018 – NBC News’ TODAY was once again the number-one morning show last week in the key A25-54 demo. This marks 145 consecutive weeks in the top spot, its best streak in over six years. Additionally, versus the same week last year, the show has improved its demo lead vs. "Good Morning America" by a giant 538% and also narrowed the total viewer gap by 30%.
TODAY HIGHLIGHTS:
| Program | P25-54Rtg | P25-54Imps | P18-49Rtg | P18-49Imps | P2+Imps |
| TODAY | 1.13 | 1,360 | 0.75 | 968 | 3,856 |
| CBS THIS MORNING | 0.63 | 755 | 0.44 | 569 | 2,988 |
| GOOD MORNING AMERICA | 1.00 | 1,207 | 0.69 | 893 |
4,082
|
TODAY averaged 1.360 million A25-54 viewers, leading GMA by +153,000 (+13%) and CBS This Morning by +605,000 (+80%)
- TODAY has now ranked #1 among A25-54 viewers for 145 consecutive weeks (best streak in six years) and 161 of the last 162 weeks
- TODAY has topped GMA by at least 150,000 A25-54 viewers in each of the last eight weeks
- Compared to the same week last season, TODAY’s demo lead versus GMA was over 6X higher while its advantage over CBS grew 19%
- TODAY won all five mornings among A25-54 viewers
TODAY averaged 968,000 A18-49 viewers, +75,000 (+8%) ahead of GMA and +399,000 (+70%) higher than CBS
- Week-over-week, TODAY added +22,000 A18-49 viewers (+2%)
TODAY averaged 3.856 million total viewers, leading CBS This Morning by +868,000 (+29%)
- Week-over-week, TODAY’s total viewership increased by +39,000 (+1%), its best mark in three weeks
- Compared to the same week last season, TODAY narrowed the total viewer gap vs. GMA by 30% and more than doubled its lead over CBS (up 112%)
SEASON-TO-DATE (9/24/2018-10/7/2018)
TODAY ranks #1 among A25-54 and A18-49
- In A25-54, TODAY’s lead vs. CBS is up 4%
TODAY is posting its biggest season-to-date lead over CBS in three years
- TODAY’s total viewer advantage over CBS is up 44% vs. the same period last season
NBC WINS THE OCT. 1-7 WEEK IN TOTAL VIEWERS, LEADS THE SEASON THROUGH 2 WEEKS IN VIEWERS FOR THE FIRST TIME IN 16 YEARS
“Sunday Night Football” Ranks #1 Among Primetime Programs for the Week in 18-49 & Total Viewers
Among Entertainment Programs on the Big 4 in 18-49, “This Is Us” Is #1, “Voice” Ranks #3, “Manifest” & Tuesday’s “Voice” Tie for #4, “New Amsterdam” Ties for #9
"The Voice" Grows to the Show’s Best Monday 18-49 Rating Since March 19, "Manifest" Rules the 10 p.m. Dramas, Topping "Good Doctor" By +64%
L+7: “Manifest” Generates the #2 Biggest L+7 Viewer Lift for Any Broadcast or Cable Show in Measurement History
“This Is Us,” “Voice” & “New Amsterdam" Are the #1-2-3 Shows on the Big 4 Tuesday Night in 18-49
L+3: “This Is Us” & “New Amsterdam” Are the #1-2 Biggest L+3 Gainers on the Night in 18-49 and Total Viewers
NBC Wins Wednesday in Total Viewers by +47%, Its Best Wednesday Margin With In-Season Series Fare Vs. Originals Since 2002, Crossover "Chicago" Dramas Are the #1-2-3 Shows of the Night
L+3: “Chicago P.D.” Locks Up Wednesday’s Biggest L+3 Lift in Total Viewers
On Thursday, "SVU" Tops the 10 p.m. Drama Competition in 18-49 by +25%, "Superstore" & “Will & Grace” Open With Gains Vs. Last Spring’s Finales
Cowboys-Ravens “Sunday Night Football” Sweeps the Night in Every Key Ratings Measure, Jump +2.1 Million Viewers Vs. the Year-Ago Telecast
UNIVERSAL CITY, Calif. — Oct. 9, 2018 — NBC has won the week of Oct. 1-7 in total viewers and ranks #1 or tied for #1 for the week in adults 18-49, adults 25-54 and all key adult-female demographics, according to “live plus same day” viewership figures from Nielsen Media Research.
NBC’s week was led by the #1 primetime telecast in 18-49 and total viewers, “Sunday Night Football,” and also featured in adults 18-49 the #1 entertainment program on the broadcast networks, “This Is Us”; the #1-2 new shows, “Manifest” and “New Amsterdam”; and the top two alternative shows, the Monday and Tuesday editions of “The Voice.”
Among Big 4 entertainment telecasts in 18-49, “This Is Us” ranked #1, Monday’s “Voice” was #3, “Manifest” and Tuesday’s “Voice” tied for #4 and “New Amsterdam” tied for #9.
It’s NBC’s first in-season total-viewer win without help from the Olympics or Super Bowl since the week of Jan. 1-7, 2018.
NBC leads the new season through two weeks in total viewers (with an average 7.7 million vs. CBS’ 7.6 million), marking the first time in 16 years, since 2001, that NBC has ranked #1 in total viewers two weeks into the season.
NBC also leads the season in adults 18-49, adults 25-54, adults 18-34 and all key adult-female demographics.
Week 2 Averages
Adult 18-49 Rating, “live plus same day,” Oct. 1-7
Fox…1.8
NBC…1.8
CBS…0.9
ABC…0.9
CW…0.2
Total Viewers
NBC…7.5 million
CBS…6.9 million
Fox…6.0 million
ABC…4.7 million
CW…0.7 million
Season-to-Date Averages
Adult 18-49 Rating, “Most Current”
NBC…1.9
Fox…1.7
CBS…1.1
ABC…1.0
CW…0.2
Total Viewers
NBC…7.7 million
CBS…7.6 million
Fox…5.7 million
ABC…5.1 million
CW…0.7 million
NBC highlights for the week of Oct. 1-7:
Monday
NBC ranked #1 for the night among the Big 4 networks in adults 18-49, total viewers and every other key ratings measure, winning six of six half-hours among those nets in 18-49 and total viewers.
“The Voice” (2.1 rating in 18-49, 10.1 million viewers overall from 8-10 p.m. ET) ranked as the #1 show of the night on the Big 4 networks in every key measure, growing +5% versus the prior week’s season-premiere rating in 18-49 (2.1 vs. 2.0) to earn the show’s highest Monday result since March 19 (2.3) and increasing by +4% in total viewers (10.1 million vs. 9.7 million) to the shows best Monday result since March 26 (10.5 million). Head to head from 8-10 p.m., “The Voice” outrated “Dancing With the Stars” by +163% in 18-49 (2.1 vs. 0.8).
“Live Plus Three Day” Ratings: “The Voice” increased by +18% in 18-49 (from a 2.06 rating to a 2.44) and more than +1.5 viewers overall (10.1 million to 11.6 million) going from “live plus same day” Nielsens to L+3.
L+3+Digital: After three days of linear and non-linear viewership, “The Voice’s” Week 1 telecast rose to a 2.85 rating in 18-49.
Upscale: Monday’s “Voice” is delivering a solidly upscale audience, indexing at a 106 among adults 18-49 living in homes with $100K+ incomes.
“Manifest” (1.8 rating in 18-49, 8.4 million viewers overall from 10-11 p.m. ET) claimed the timeslot among the ABC-CBS-NBC dramas in adults 18-49, adults 25-54, total viewers and all other key demos, beating “The Good Doctor” in 18-49 by +64% (1.8 vs. 1.1) and “Bull” by +125% (1.8 vs. 0.8). “Manifest” was the #1 scripted show of the night on the Big 4 in 18-49 and total viewers and topped NBC’s average in the timeslot last season by +80% in 18-49 (1.8 vs. 1.0, L+SD non-sports) and more than +3.8 million persons or +84% in total viewers (8.4 million vs. 4.6 million).
L+3: “Manifest” grew by +77% in 18-49 (from a 1.77 rating to a 3.13) and +5.5 million viewers overall (8.4 million to 14.0 million) going from L+SD to L+3, for the biggest lifts of the night in 18-49 rating and total viewers. L+3+Digital: Counting three days of linear and non-linear viewership, “Manifest’s” Week 1 episode increased to a 4.36 rating in 18-49.
L+7: The Sept. 25 “Manifest” premiere increased by +93% in 18-49 rating going from L+SD to L+7 (from a 2.16 to a 4.17) and +8.0 million viewers overall (10.4 million to 18.4 million), which represented the #2 biggest “live plus seven day” total-viewers lift on record for any telecast on broadcast or cable, behind only the +8.8 million for the March 27, 2018 revival debut of ABC’s “Roseanne.” The L+7 viewership of 18.4 million makes “Manifest” NBC’s most-watched drama series premiere in 19 years, since “Third Watch” debuted with 20.6 million viewers on Sept. 23, 1999 (predating Nielsen’s tracking of DVR time-shifting). It also lifted “Manifest” to #1 in total viewers for Premiere Week, marking the first time since Nielsen began releasing L+7 data that an NBC series has delivered the most-watched program of Premiere Week by that metric.
Upscale: “Manifest” is generating a strong upscale audience, indexing at a 112 among adults 18-49 living in homes with $100K+ incomes.
Tuesday
NBC won the night among the Big 4 networks in adults 18-49 and every other key demo, sweeping six of six half-hours in adults 18-49 to take the night among those nets by a +58% margin (with a 1.9 average rating vs. a 1.2 for #2 CBS).
“The Voice” (1.8 rating in 18-49, 9.4 million viewers overall from 8-9 p.m. ET) won the timeslot among the Big 4 networks in every key demographic (including a tie in men 18-34) with a +29% margin in adults 18-49 over “NCIS” (1.8 vs. 1.4) and +157% over “Dancing With the Stars” (1.8 vs. 0.7 in that hour). “Voice” was the #2 show of the night on the Big 4 networks in 18-49, behind only “This Is Us.” L+3: “Voice” increased by +17% in 18-49 (1.84 to 2.16) and +1.4 million viewers overall (9.4 million to 10.8 million) going from L+SD to L+3 Nielsens. L+3+Digital: With three days of linear and non-linear viewership counted, the Tuesday “Voice’s” Week 1 telecast grew to a 2.79 rating in 18-49. Upscale: Tuesday’s “Voice” is delivering a solidly upscale audience, indexing at a 115 among adults 18-49 living in homes with $100K+ incomes.
“This Is Us” (2.4 rating in 18-49, 8.9 million viewers overall from 9-10:01 p.m. ET) ranked as the #1 show of the night on the Big 4 networks in nine of nine key demographics – adults, men and women 18-34, 18-49 and 25-54 (including a tie with “The Voice” in men 25-54), while doubling the timeslot’s #2 Big 4 program in adults 18-49 (2.4 vs. 1.2 for CBS’ “FBI”). L+3: “This Is Us” grew by +56% in 18-49 (2.41 to 3.75) and more than +4.0 million viewers overall (8.9 million to 12.9 million) going from L+SD to L+3 Nielsens, for the largest L+3 lifts of the night in adult 18-49 rating and total viewers. L+3+Digital: After three days of linear and non-linear viewership, “This Is Us’” Week 1 telecast increased to a 5.47 rating in 18-49. L+7: The Sept. 25 “This Is Us” season premiere increased by +64% in 18-49 rating (from a 2.07 to a 4.87) and more than +5.7 million viewers overall (10.6 million to 16.3 million) going from L+SD to L+7, the biggest lifts of the night. Upscale: “This Is Us” is generating a strong upscale audience, indexing at a 139 among adults 18-49 living in homes with $100K+ incomes.
“New Amsterdam” (1.5 rating in 18-49, 7.4 million viewers overall from 10:01-11 p.m. ET) won the timeslot over the ABC-CBS competition in nine of nine key demographics (including a tie in men 25-54), posting a +50% margin in adults 18-49 over “NCIS: New Orleans” (1.5 vs. 1.0) and equaliing the combined ABC-CBS competition (1.5 vs. a combined 1.5). “New Amsterdam” ranked as the #2 drama of the night in adults 18-49 behind only “This Is Us,” while jumping +25% versus NBC’s timeslot average last season in 18-49 (1.5 vs. 1.2 in 18-49, L+SD excluding sports) and more than +1.2 million persons or +20% in total viewers (7.4 million vs. 6.2 million). L+3: “New Amsterdam” increased by +63% in 18-49 (1.54 to 2.51) and +4.0 million viewers overall (7.4 million to 11.4 million) going from L+SD to L+3 Nielsens, for the biggest lift of the night on the Big 4 networks in 18-49 percentage and #2 biggest increases in 18-49 rating and total viewers, behind only “This Is Us.” L+3+Digital: Counting three days of linear and non-linear viewership, “New Amsterdam’s” Week 1 telecast rose to a 3.22 rating in 18-49. L+7: The Sept. 25 series debut of “New Amsterdam” grew by +73% in 18-49 rating (from a 1.84 to a 3.18) and +5.7 million viewers overall (8.4 million to 14.1 million) going from L+SD to L+7, for the second biggest lifts of the night behind only “This Is Us.” Upscale: “New Amsterdam” is generating a solid upscale audience, indexing at a 116 among adults 18-49 living in homes with $100K+ incomes.
Wednesday
With a “Chicago” crossover event, NBC won the night in total viewers, growing more than +2.2 million persons or +38% versus the same Wednesday last year (8.2 million vs. 6.0 million on Oct. 4, 2017) and claiming the #1-2-3 most-watched shows of the night. In 18-49, NBC finished #2 for the night among the Big 4, just a tenth of a point out of #1 and up from a #4 finish for the same night last year
With total-viewer margins over the #2 Big 4 network of +47% or more than +2.6 million viewers (8.3 million vs. CBS’ second-place 5.6 million), this was NBC’s biggest in-season Wednesday total-viewer percentage margin over #2 with series programming versus all-original competition in nearly 16 years, since Dec. 11, 2002 (when NBC won with “Ed,” “The West Wing” and “Law & Order” by +56%, 15.3 million vs. 9.8 million for #2 ABC).
A special 8 p.m. “Chicago Fire,” launching a nightlong “Chicago” crossover (1.3 rating in 18-49, 8.1 million viewers overall from 9-10 p.m. ET) won the timeslot in total viewers and was the #2 show of the night, behind only “Chicago Med.” It was the show’s most-watched telecast since Wednesday, March 1, 2017 (9.0 million) and equaled the best “Fire” rating in 18-49 since last season’s premiere (1.5 at 10 p.m., Thursday, Sept. 28, 2017). L+3: “Fire” grew by +46% in 18-49 (1.27 to 1.86) and +2.4 million viewers overall (8.1 million to 10.5 million) going from L+SD to L+3. L+3+Digital: Through three days of linear and non-linear viewership, “Fire’s” Week 1 telecast rose to a 2.06 rating in 18-49.
A crossover episode of “Chicago Med” (1.3 rating in 18-49, 8.8 million viewers overall from 8-9-10 p.m. ET) ranked as the #1 telecast of the night on the Big 4 networks in total viewers, with the show’s most-watched episode since April 26, 2016 (8.997 million with a “Voice” lead-in). In 18-49, “Med” equaled its best rating since Tuesday, March 6 (1.4 with a “This Is Us” lead-in) and tied for the timeslot win among the broadcast networks. L+3: “Med” grew +57% in 18-49 (1.34 to 2.10) and +3.1 million viewers overall (8.8 million to 11.9 million) going from L+SD to L+3 Nielsens. L+3+Digital: After three days of linear and non-linear viewership, “Med’s” Week 1 episode increased to a 1.93 rating in 18-49. Upscale: “Med” is generating a solid upscale audience, indexing at a 107 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).
Concluding the night’s crossover event, “Chicago P.D.” (1.2 rating in 18-49, 7.8 million viewers overall from 10-11 p.m. ET) equaled the show’s top 18-49 rating since March 21 (1.3) and delivered its most-watched regular-slot episode since Feb. 10, 2016 (8.3 million). “P.D.” won the timeslot among the ABC, CBS and NBC dramas in adults 18-49, adults 25-54, total viewers and every other key measure, beating ABC’s “A Million Little Things” in adults 18-49 by a +50% margin (1.2 vs. 0.8) and CBS’ season premiere of “Criminal Minds” by +71% (1.2 vs. 0.7). L+3: “P.D.” increased by +70% in 18-49 (1.18 to 2.01) and more than +3.2 million viewers overall (7.8 million to 11.0 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lifts of the night in 18-49 rating and total viewers. L+3+Digital: Counting three days of linear and non-linear viewership, “P.D.’s” Premiere Week telecast grew to a 2.08 rating in 18-49.
Thursday
The fourth season premiere of “Superstore” (0.9 rating in 18-49, 3.2 million viewers overall from 8-8:30 p.m. ET) grew +13% versus last season’s finale in 18-49 (0.9 vs. 0.8 on May 3) and +6% in total viewers (3.2 million vs. 3.0 million), to equal the show’s top 18-49 rating since March 22 (1.1). L+3: “Superstore” increased by +46% in 18-49 (0.90 to 1.31) and +952,000 viewers overall (3.2 million to 4.1 million) going from L+SD to L+3 Nielsens. L+7: Last season, “Superstore” grew by +55% in 18-49 rating going from L+SD to L+7 (from a 1.01 to a 1.57) and +1.2 million viewers overall (3.7 million to 4.9 million). Upscale: “Superstore” delivered a strong upscale audience last season, indexing at a 122 among adults 18-49 in $100K+ homes.
“The Good Place” (0.9 rating in 18-49, 3.0 million viewers overall from 8:30-9 p.m. ET) retained 100% of its adult 18-49 lead-in from “Superstore” and 94% in total viewers. L+3: “The Good Place” grew by +64% in 18-49 going from L+SD to L+3 (0.91 to 1.49) and +1.3 million viewers overall (3.0 million to 4.3 million). L+7: Last season, “The Good Place” increased by +71% in 18-49 rating going from L+SD to L+7 (from a 1.14 to a 1.95) and +1.9 million viewers overall (3.9 million to 5.8 million), and with the addition of projected 35-day linear and non-linear ratings, the “Good Place” rating nearly tripled over its L+SD average, growing to a 3.36. Digital: The prior week’s season premiere of “The Good Place” was up +69% versus one year ago through seven days of non-linear digital viewership, amassing a projected 0.86 rating in adults 18-49 versus 0.51 at the same point for the fall 2017 season debut. It’s the #1 best seven-day digital performance ever for “The Good Place.” Upscale: “The Good Place” is generating a strong upscale audience this season, indexing at a 135 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).
The 10th season debut of “Will & Grace” (1.0 rating in 18-49, 4.0 million viewers overall from 9-9:30 p.m. ET) built on its lead-in by +11% in adult 18-49 rating and +34% in total viewers, to grow by +11% versus where the show ended last season with its April 5 finale in 18-49 (1.0 vs. 0.9) and by +9% in total viewers (4.0 million vs. 3.6 million). L+3: “Will & Grace” increased by +74% in 18-49 (0.99 to 1.72) and more than +2.1 million viewers overall (4.0 million to 6.1 million) going from L+SD to L+3 Nielsens, L+7: Last season “Will & Grace” grew by +88% in 18-49 rating going from L+SD to L+7 (1.47 to a 2.77) and +3.5 million viewers overall (5.4 million to 8.9 million). Upscale: Last season, “Will & Grace” delivered a strong upscale audience, indexing at a 134 among adults 18-49 living in homes with $100K+ incomes.
The regular-slot debut of “I Feel Bad” (0.7 rating in 18-49, 2.6 million viewers overall from 9:30-10 p.m. ET) equaled NBC’s best 18-49 result in the timeslot with comedy since Feb. 1 (0.8), while equaling NBC’s average in the timeslot last season (0.7 vs. 0.7, L+SD excluding sports). L+3: “I Feel Bad” grew by +35% in 18-49 going from L+SD to L+3 (0.68 to 0.92) and +800,000 viewers overall (2.6 million to 3.4 million).
“Law & Order: SVU” (1.0 rating in 18-49, 4.2 million viewers overall from 10-11 p.m. ET) won the timeslot versus the ABC and CBS drama competition in adults 18-49 and most other key demographics, outrating ABC’s “How to Get Away With Murder” in 18-49 by +25% (1.0 vs. 0.8) and CBS’ “S.W.A.T.” by +43% (1.0 vs. 0.7). L+3: “SVU” grew by +84% in 18-49 (0.95 to 1.75) and +2.5 million viewers overall (4.2 million to 6.7 million) going from L+SD to L+3 Nielsens. L+3+Digital: Through three days of linear and non-linear viewership, “SVU’s” Week 1 episode rose to a 2.17 rating in 18-49.
Friday
An encore telecast of Monday’s “Manifest” (0.5 rating in 18-49, 3.0 million viewers overall from 8-9 p.m. ET) maintained 100% of the show’s week-ago encore in this same timeslot in adults 18-49 (0.5 vs. 0.5).
A rebroadcast of Tuesday’s “New Amsterdam” (0.4 rating in 18-49, 2.6 million viewers overall from 9-10 p.m. ET) retained 100% of the previous week’s rebroadcast in this time period in adults 18-49 (0.4 vs. 0.4) and held steady or grew half-hour to half-hour in every key measure.
“Dateline NBC” (0.6 rating in 18-49, 0.9 in adults 25-54, 3.3 million viewers overall from 9-11 p.m. ET) finished as the #1 newsmagazine of the night in adults 18-49, adults 25-54 and total viewers. “Dateline” grew half-hour to half-hour in adults 25-54 (+13%, 0.8 to 0.9) and total viewers (+9%, 3.1 million to 3.4 million), maintaining or growing half-hour to half-hour in every key ratings measure. L+3: The prior Friday’s “Dateline” increased by +37% in 18-49 (0.70 to 0.96) and +1.1 million viewers overall (3.9 million to 5.0 million) going from L+SD to L+3 Nielsens. Upscale: Friday’s “Dateline” is delivering a solid upscale audience, indexing at a 107 among adults 18-49 in $100K+ homes.
Sunday
NBC Sports coverage of Dallas Cowboys-Philadelphia Eagles “Sunday Night Football” (6.0/24 in 18-49, 18.6 million viewers overall from 8:23-11:58 p.m. ET) won the night in all key ratings measures – adults, men and women 18-34, 18-49 and 25-54, plus total viewers. Versus the year-ago Chiefs-Texans telecast, the Cowboys-Texans game is up +2.1 million persons or +12% in total viewers (18.6 million vs. 16.5 million).
NBC NIGHTLY NEWS WITH LESTER HOLT WINS THE WEEK
#1 in Key Demo 13 of the Last 14 Weeks
Largest A18-49 Advantage Over ABC in Seven Months
#1 Most Watched Season to Date in Key Demo
OCTOBER 9, 2018 – NBC Nightly News with Lester Holt is the #1 most-watched evening broadcast in the key news demo for the week of October 1, according to Nielsen Media Research data. Nightly News continues as the #1 most-watched evening newscast season-to-date in the key demo, delivering its largest demo lead over CBS in seven seasons.
The broadcast continues its strong performance in the key demo averaging 1.7 million A25-54 viewers and besting ABC World News Tonight by +152,000 viewers (+10%) and CBS Evening News by +545,000 viewers (+47%). Nightly News has won the key demo 13 of the last 14 weeks.
This week, Holt embarks on his third “Across America” tour, which started yesterday in Houston, Texas. Holt will also visit Montgomery, Ala.; Tampa, Fla.; Kansas City, Mo. And San Diego, Calif. reporting on local stories that impact each community, but also have national implications. Last week, Holt led NBC News’ coverage of the Senate vote on Judge Brett Kavanaugh.
For the week of October 1, Nightly News is the most-watched broadcast among A18-49 viewers, averaging 1.2 million. The broadcast topped ABC by +167,000 viewers (+16%) – its largest advantage over ABC in seven months (since the weekof February 19, 2018) – and CBS by +397,000 viewers (+50%).
7.6 million total viewers tuned in to Nightly News for the week of October 1 leading CBS Evening News by 1.9 million total viewers (+32%).
# # #
Weekly Highlights:
- Nightly News averaged 1.7 million A25-54 viewers, outperforming ABC by +152,000 viewers (+10%) and CBS by +545,000 (+47%).
- Nightly News has won the key demo 13 of the last 14 weeks.
- Nightly News averaged 1.2 million A18-49 viewers, topping ABC by +167,000 (+16%) – it’s largest advantage over ABC in seven months (since the week of February 19, 2018) – and CBS by +397,000 (+50%).
- Nightly News averaged 7.6 million total viewers, beating CBS by +1.9 million (+32%).
Season Highlights:
- Nightly News is the #1 evening newscast this season in A25-54 and A18-49.
- Nightly News holds its largest A25-54 demo advantage over CBS in seven seasons.
Week of October 1 – October 2, 2018:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 7.574 | 1.42 | 1.713 | 0.93 | 1.198 |
| CBS | 5.724 | 0.97 | 1.168 | 0.62 | 0.801 |
| ABC | 8.146 | 1.29 | 1.561 | 0.80 | 1.031 |
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