‘TONIGHT SHOW’ DOMINATES NOV. 19-23 IN 18-49 WITH ITS TOP-RATED WEEK SINCE FEBRUARY
Every Original for the Week Beats “Tonight’s” Season Average, Including a Two-Year High on Thursday and Fallon’s Best Wednesday Since March
At 12:35 a.m., “Late Night” Delivers Its Most Watched Week Since December 2016, “Last Call” Delivers Nearly a One-Year High
NEW YORK — Nov. 28, 2018 — “The Tonight Show Starring Jimmy Fallon” has dominated the late-night ratings week of Nov. 19-23 in adults 18-49, winning versus “The Late Show with Stephen Colbert” and “Jimmy Kimmel Live” in that key demo, as well as adults, men and women 18-34; men and women 18-49; and adults, men and women 25-54, according to “live plus same day” figures from Nielsen Media Research.
With an average 0.77 rating in adults 18-49 and 2.972 million viewers overall, it’s the top-scoring week for “Tonight” in both measures since the week of Feb. 5-9, when “Tonight” benefited from two nights of Olympic lead-ins.
Last week’s ratings were paced by “Tonight’s” Thanksgiving results, which included the show’s highest 18-49 nightly rating (excluding its post-Super Bowl telecast) in the past two years. "Tonight's" start that night was delayed by a primetime NFL overrun.
For the week in 18-49, “Late Night with Seth Meyers” (0.40) and “Last Call with Carson Daly” (0.25 in rebroadcast) both generated their strongest weekly 18-49 averages in nearly a year, since the week of Dec. 4-8 (0.41 for “Late Night,” 0.28 for “Last Call”).
In total viewers, it was nearly a two-year high for Meyers (1.655 million, best since Dec. 19-23, 2016, 1.712 million) and virtually a one-year high for Daly (936,000, best since Nov. 27-Dec. 1, 2017, 939,000).
All four “Tonight” originals last week topped the show’s season average in adults 18-49. Wednesday’s telecast (0.63 rating in 18-49) was Fallon’s top-rated Wednesday edition since the show earned a 0.65 eight months ago on March 14.
On Thanksgiving, “Tonight” delivered the show’s strongest 18-49 rating in two years for a regularly scheduled telecast, with its 1.43 being the show’s highest excluding a post-Super Bowl edition last February since the Thanksgiving telecast of two years ago (1.48 on Nov. 24, 2016 at 12:14 a.m.).
In total viewers, last Thursday’s 12:04 a.m. ET edition averaged 4.659 million persons, making it “Tonight’s” most-watched episode since the Feb. 9 post-Olympic Opening Ceremony telecast (4.664 million).
“Tonight” grew +27% versus last year’s 12:21 a.m. Thanksgiving edition in 18-49 (1.43 vs. 1.13) and +20% in total viewers (4.659 million vs. 3.894 million). Versus “Tonight’s” season-to-date averages for originals, the Thanksgiving telecast was up +198% 18-49 (1.43 vs. 0.48) and +107% in total viewers 2+ (4.659 million 2.252 million).
The Thanksgiving telecast of “Late Night with Seth Meyers” (0.72 in 18-49, 2.411 million viewers overall at 1:07 a.m. ET) hit a two-year high in 18-49 and a three-year high in total viewers. The 0.72 is Meyers’ best 18-49 rating since 2016’s Thanksgiving edition (0.76 on Nov. 24, 2016 at 1:16 a.m.) and the 2.411 million makes this the most-watched “Late Night” since Thanksgiving 2015 (2.546 million on Nov. 26, 2015 at 1:40 a.m.).
A Thanksgiving “Last Call with Carson Daly” encore (0.48 in 18-49, 1.451 million viewers overall at 2:08 a.m. ET) also delivered a two-year best in 18-49 and a three-year high in total viewers. Daly’s 0.48 in 18-49 is “Last Call’s” strongest since Thanksgiving 2016 (0.53 on Nov. 24, 2016 at 2:44 a.m.). The 1.451 million in total viewers is a high for Daly since Thanksgiving 2015 (1.678 million on Nov. 26, 2015 at 2:41 a.m.).
LATE-NIGHT WEEKLY AVERAGES
(According to viewing figures from Nielsen Media Research for the week of Nov. 19-23. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
(According to viewing figures from Nielsen Media Research for the week of Nov. 19-23. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.77 rating, 5 share *
CBS “Late Show,” 0.43/3 *
ABC “Kimmel,” 0.40/3 *
NBC “Tonight” 0.77 rating, 5 share *
CBS “Late Show,” 0.43/3 *
ABC “Kimmel,” 0.40/3 *
12:35-1:05 a.m. ET
ABC “Nightline,” 0.23/2
ABC “Nightline,” 0.23/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.40/4 *
CBS “Late Late Show,” 0.24/2 *
NBC “Late Night,” 0.40/4 *
CBS “Late Late Show,” 0.24/2 *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.25/3 (R) *
NBC “Last Call,” 0.25/3 (R) *
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.972 million viewers *
CBS “Late Show,” 3.136 million viewers *
ABC “Kimmel,” 2.009 million viewers *
NBC “Tonight,” 2.972 million viewers *
CBS “Late Show,” 3.136 million viewers *
ABC “Kimmel,” 2.009 million viewers *
12:35-1:05 a.m. ET
ABC “Nightline,” 1.212 million viewers
ABC “Nightline,” 1.212 million viewers
12:35-1:35
a.m. ET
NBC “Late Night,” 1.655 million viewers *
CBS “The Late Late Show,” 1.302 million viewers *
a.m. ET
NBC “Late Night,” 1.655 million viewers *
CBS “The Late Late Show,” 1.302 million viewers *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.936 million viewers (R) *
NBC “Last Call,” 0.936 million viewers (R) *
* NBC’s Thursday shows were delayed by a primetime NFL overrun. Friday NBC shows, Thursday and Friday editions of CBS’ shows and Wednesday through Friday telecasts of “Kimmel” are excluded due to the Thanksgiving holiday.
SEASON AVERAGES
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.55 rating, 4 share
CBS “Late Show,” 0.52/4
ABC “Kimmel,” 0.41/3
NBC “Tonight” 0.55 rating, 4 share
CBS “Late Show,” 0.52/4
ABC “Kimmel,” 0.41/3
12:35-1:05 a.m. ET
ABC “Nightline,” 0.27/2
ABC “Nightline,” 0.27/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.32/3
CBS “The Late Late Show,” 0.24/2
NBC “Late Night,” 0.32/3
CBS “The Late Late Show,” 0.24/2
1:35-2:05 a.m. ET
NBC “Last Call,” 0.19/2
NBC “Last Call,” 0.19/2
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.453 million viewers
CBS “Late Show,” 3.629 million viewers
ABC “Kimmel,” 2.093 million viewers
NBC “Tonight,” 2.453 million viewers
CBS “Late Show,” 3.629 million viewers
ABC “Kimmel,” 2.093 million viewers
12:35-1:05 a.m. ET
ABC “Nightline,” 1.322 million viewers
ABC “Nightline,” 1.322 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.485 million viewers
CBS “The Late Late Show,” 1.337 million viewers
NBC “Late Night,” 1.485 million viewers
CBS “The Late Late Show,” 1.337 million viewers
1:35-2:05 a.m. ET
NBC “Last Call,” 0.788 million viewers
NBC “Last Call,” 0.788 million viewers
SELECTED CABLE RESULTS, WEEK OF NOV. 19-23
NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.09 **
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.43
Adult Swim, 12:30-1:30 a.m. ET, 0.36
Adult Swim, 12:30-1:30 a.m. ET, 0.36
Each adult 18-49 rating point equals 1.29 million viewers.
TOTAL VIEWERS
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.236 million **
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.921 million
Adult Swim, 12:30-1:30 a.m. ET, 0.757 million
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.921 million
Adult Swim, 12:30-1:30 a.m. ET, 0.757 million
** Thursday’s “Daily Show” was preempted.
NBC DELIVERS ITS STRONGEST PRIMETIME WEEK OF THE SEASON, WITH 5 OF THE TOP 10 IN 18-49 FOR THE WEEK OF NOV. 19-25
Thanksgiving Night and Sunday NFL Football Are #1-2 Among Big 4 Primetime Shows for the Week, “This Is Us” Is the #1 Scripted Series, “Manifest” and “New Amsterdam” Tie as the #1 New Series
Season to Date, NBC Ranks #1 in Adults 18-49, Adults 25-54, Adults 18-34, All Key Adult-Women, Plus Total Viewers at This Point in the Season For the First Time in 17 Years
On Monday Night, NBC Ranks #1 Excluding Sports with “The Voice” & "Manifiest"
L+3: “Manifest” Jumps +93% in 18-49 and +4.2 Million Viewers for the Night’s Biggest L+3 Lifts
NBC Dominates Tuesday by +40%, "This Is Us" Is the #1 Show, "Voice" Ties for #2, "New Amsterdam" Rules at 10 by +38%
L+3: “This Is Us” Is the Biggest L+3 Gainer of the Night in 18-49 Rating & Total Viewers, “New Amsterdam” Delivers the Biggest 18-49 Percentage Lift on the Big 4
With 21.7 Million Viewers, Thursday’s Falcons-Saints NFL Football Tops the Year-Ago Thanksgiving Primetime Game by +28%
“Grinch” Ties as Friday’s #1 Big 4 Telecast in 18-49, Grabs NBC’s Best Numbers, Excluding Sports, in the Friday 8-8:30 Half-Hour in the Past Year
Packers-Vikings “Sunday Night Football” Grows Vs. Last Year, Wins the Night in Every Key Ratings Measure
UNIVERSAL CITY, Calif. — Nov. 28, 2018 — NBC has delivered its strongest week of the primetime season to date, dominating results for Nov. 19-25 with five of the top ten highest-rated primetime shows on the Big 4 networks in the key adult 18-49 demographic, according to “live plus same day” viewership figures from Nielsen Media Research.
Excluding sports pre- and post-game shows, the week’s top primetime programs on ABC, CBS, NBC or Fox in 18-49 included Thursday’s Falcons-Saints NFL telecast (#1), Sunday’s Packers-Vikings “Sunday Night Football” game (#2), Tuesday’s “This Is Us” (#5) and the Monday and Tuesday editions of “The Voice” (tied for #8). Those same five shows also represented half the week’s top 10 in total viewers, with Thursday and Sunday football also ranking #1-2.
“This Is Us” was the week’s #1 scripted program in 18-49 and NBC’s “Manifest” and “New Amsterdam” tied with CBS’ “The Neighborhood” as the week’s #1 first-year series (excluding the “Roseanne” reboot “The Conners”).
NBC’s averages for the week of a 2.4 rating in adults 18-49 and 9.1 million viewers overall are season highs for the network and the best for any network since Fox aired five World Series contests and an NFL game in primetime the week of Oct. 22-28.
NBC has finished #1 or tied for #1 during seven of nine weeks so far this season in 18-49, and. extending back into last summer, has now finished #1 or tied for #1 among the Big 4 in adults 18-49 for 22 of the last 24 weeks.
Season to date, NBC ranks #1 among ABC, CBS, NBC and Fox in adults 18-49, adults 25-54, adults 18-34, all key adult-female demographics and total viewers (with an average 9.096 million viewers versus CBS’ 9.070 million). It’s the first time in 17 years (since the fall of 2001) that NBC has led the season at this point in total viewers.
Weekly ratings are “live plus same day” figures from Nielsen Media Research unless otherwise noted. Season-to-date ratings are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”
Week 9 Averages
Adult 18-49 Rating, “live plus same day,” Nov. 19-25
NBC…2.4
CBS…1.0
ABC…0.9
Fox…0.8
CW…0.3
Total Viewers
NBC…9.1 million
CBS…6.4 million
ABC…4.6 million
Fox…2.9 million
CW…1.0 million
Season-to-Date Averages
Adult 18-49 Rating, “Most Current”
NBC…2.3
Fox…2.0
CBS…1.5
ABC…1.3
CW…0.5
Total Viewers
NBC…9.1 million
CBS…9.1 million
Fox…7.0 million
ABC…5.9 million
CW…1.4 million
NBC highlights for the week of Nov. 19-25:
Monday
NBC ranked as the #1 Big 4 networks of the night in adults 18-49.
“The Voice” (1.4 rating in 18-49, 7.9 million viewers overall from 8-10 p.m. ET) ranked as the #1 show of the night on the Big 4 networks in adults 18-49, topping the “Dancing With the Stars” finale by a +27% margin (1.4 vs. 1.1).
“Live Plus Three Day” Ratings: “The Voice” increased by +21% in 18-49 (from a 1.39 rating to a 1.68) and +1.4 million viewers overall (7.9 million to 9.3 million) going from “live plus same day” Nielsens to L+3.
“Live Plus Seven Day” Ratings: Monday’s “The Voice” has grown by +24% in 18-49 rating going from L+SD to L+7 (from a 1.91 to a 2.36) and +1.9 million viewers overall (9.6 million to 11.5 million).
Upscale: Monday’s “Voice” is delivering a solidly upscale audience, indexing at a 106 among adults 18-49 living in homes with $100K+ incomes.
“Manifest” (1.1 rating in 18-49, 5.6 million viewers overall from 10-11 p.m. ET) maintained 100% week to week in 18-49 (1.1 vs. 1.1) and tied for timeslot lead among the ABC-CBS-NBC dramas. L+3: “Manifest” grew by +93% in 18-49 (from a 1.11 rating to a 2.14) and +4.2 million viewers overall (5.6 million to 9.8 million) going from L+SD to L+3, for the biggest lifts of the night on the Big 4 in 18-49 rating and percentage, as well as total viewers. L+7: “Manifest” has increased by +113% in 18-49 rating going from L+SD to L+7 (from a 1.61 to a 3.43) and +7.2 million viewers overall (7.9 million to 15.1 million). The gain of +1.82 rating points in 18-49 is the #2 biggest L+7 lift on television this season (behind only “This Is Us”) and the increase of +7.2 million viewers is television’s biggest L+7 gain. Upscale: “Manifest” is generating a strong upscale audience, indexing at a 116 among adults 18-49 living in homes with $100K+ incomes.
Tuesday
NBC won the night among the Big 4 networks in adults 18-49 and most other key demographics, with a nightlong +40% margin of victory (1.4 vs. 1.0 for #2 CBS).
“The Voice” (1.4 rating in 18-49, 8.2 million viewers overall from 8-9 p.m. ET) tied as the #2 show of the night with “The Conners” in adults 18-49 behind only “This Is Us,” and won the hourlong timeslot in adults 18-49, adults 18-34 and adults 25-54. L+3: “Voice” increased by +13% in 18-49 (1.37 to 1.55) and +932,000 viewers overall (8.2 million to 9.2 million) going from L+SD to L+3 Nielsens. L+7: Tuesday’s “Voice” has grown by +25% in 18-49 rating going from L+SD to L+7 (from a 1.81 to a 2.27) and +1.9 million viewers overall (9.1 million to 11.0 million). Upscale: Tuesday’s “Voice” is delivering a solidly upscale audience, indexing at a 110 among adults 18-49 living in homes with $100K+ incomes.
“This Is Us” (1.8 rating in 18-49, 7.9 million viewers overall from 9-10:01 p.m. ET) won the timeslot among the Big 4 networks in nine of nine key demographics, including an +80% margin of victory in adults 18-49 (1.8 vs. 1.0 for CBS’ #2 “FBI”) and ranked as the #1 show of the night in adults 18-49, as well as adults 18-34, adults 25-54 and all key adult-female demos. L+3: “This Is Us” grew by +71% in 18-49 (1.81 to 3.09) and +4.0 million viewers overall (7.9 million to 11.9 million) going from L+SD to L+3 Nielsens, for the largest L+3 lifts of the night in adult 18-49 rating and total viewers. L+7: “This Is Us” is increasing by +78% in 18-49 rating (from a 2.36 to a 4.19) and more than +5.5 million viewers overall (9.1 million to 14.7 million) going from L+SD to L+7. The gain of +1.83 rating points in 18-49 is the #1 strongest L+7 lift on television this season and the increase of +5.5 million viewers is television’s #3 biggest L+7 gain. Upscale: “This Is Us” is generating powerful high-income and high-education audiences, indexing at a 133 among adults 18-49 living in homes with $100K+ incomes, to rank #4 among entertainment shows on the Big 4, and a 141 among adults 18-49 with four or more years of college, to rank #3.
“New Amsterdam” (1.1 rating in 18-49, 5.8 million viewers overall from 10:01-11 p.m. ET) won the timeslot in adults 18-49 by a +38% margin (1.1 vs. 0.8 for CBS’ #2 “NCIS: New Orleans”), while topping ABC’s “The Rookie” by +57% (1.1 vs. 0.7). “New Amsterdam” also ranked #1 among those dramas in adults 25-54, adults 18-34 and every key adult-female demographics, and, despite the week’s pre-holiday distractions, retained 100% week to week in 18-49 (1.1 vs. 1.1) and 97% in total viewers (5.8 million vs. 6.0 million). L+3: “New Amsterdam” increased by +82% in 18-49 (1.05 to 1.91) and more than +3.8 million viewers overall (5.8 million to 9.7 million) going from L+SD to L+3 Nielsens, for the biggest lift of the night on the Big 4 in 18-49 percentage. L+7: “New Amsterdam” has grown by +91% in 18-49 rating (from a 1.43 to a 2.73) and +5.4 million viewers overall (7.0 million to 12.4 million) going from L+SD to L+7. The gain of +5.4 million viewers is the #4 biggest L+7 lift on television so far this season. Upscale: “New Amsterdam” is attracting a strong upscale audience, indexing at a 115 among adults 18-49 in $100K+ homes. Among adults 18-49 with four or more years of college, “New Amsterdam” is also indexing at a 115.
Wednesday
“Hollywood Game Night” (0.6/3 in 18-49, 3.0 million viewers overall from 8-9 p.m. ET) maintained its full rating from half-hour to half-hour in 18-49 (0.6 vs. 0.6).
An encore telecast of “A Saturday Night Live Thanksgiving Special" (1.0/4 in 18-49, 3.7 million viewers overall from 9-11 p.m. ET) finished #1 in the timeslot among the Big 4 networks in adults 18-49 and tied for #1 among those nets in adults 25-54. The Thanksgiving special performed in line with last year’s run in this timeslot in 18-49 (1.0 vs. 1.1 from 9-11 p.m. on Wednesday, Nov. 22, 2017) and total viewers (3.7 million vs. 3.8 million). L+3: The “SNL” special grew by +21% in 18-49 (0.95 to 1.15) and +706,000 viewers overall (3.7 million to 4.4 million) going from L+SD to L+3.
Thursday
NBC Sports coverage of the primetime Thanksgiving NFL game featuring the Atlanta Falcons at the New Orleans Saints (6.6/28 in 18-49, 21.7 million viewers overall from 8:23-11:08 p.m. ET) scored increases of +29% in 18-49 and +28% in total viewers versus last year’s primetime Thanksgiving game (5.1 in 18-49, 16.9 million viewers overall for Giants-Redskins), making this the most-watched primetime Thanksgiving game in three years. The Falcons-Saints contest won the night in every key ratings measure. In 8-11 p.m. averages, NBC easily beat the night’s combined Big 4 competition in 18-49 (with a 6.2 rating vs. a combined 2.9) and total viewers (20.6 million vs. a combined 13.4 million).
Friday
An encore telecast of “How the Grinch Stole Christmas” (0.9 rating in 18-49, 4.2 million viewers overall from 8-8:40 p.m. ET) ranked as the #1 show of the night on the Big 4 networks in adults 18-49 (tie) and total viewers, scoring NBC’s top 18-49 and total-viewer results in the Friday 8-8:30 half-hour, excluding sports, since Nov. 24, 2018 (1.3 in 18-49, 5.8 million viewers). L+3: “Grinch” grew by +15% in 18-49 (0.92 to 1.06) and +492,000 viewers overall (4.2 million to 4.7 million) going from L+SD to L+3 Nielsens.
“DreamWorks Trolls Holiday” (0.6 rating in 18-49, 2.5 million viewers overall from 8:40-9:10 p.m. ET) tied for #1 in the 8:30-9 p.m. half-hour, excluding sports, in 18-49 and matched NBC’s best 18-49 rating in the half-hour, excluding sports, since Dec. 1, 2017 (0.7). L+3: “Trolls” increased by +13% in 18-49 (0.62 to 0.70) and +297,000 viewers overall (2.5 million to 2.8 million) going from L+SD to L+3 Nielsens,
An encore telecast of “Deck the Wall: A Holiday Spectacular” (0.4 rating in 18-49, 1.8 million viewers overall from 9:10-10 p.m. ET) tied for #1 among the Big 4 networks in the hour, excluding sports, in adults 18-49.
An encore “Dateline NBC” (0.5 rating in 18-49, 0.8 in adults 25-54, 3.1 million viewers overall from 10-11 p.m. ET) ranked #1 excluding sports among the Big 4 networks in the timeslot in adults 25-54 and tied for #1 excluding sports in adults 18-49. Despite this week’s holiday distractions, the “Dateline” rebroadcast maintained 100% of the prior week’s results with an original in 18-49 (0.5 vs. 0.5) and adults 25-54 (0.8 vs. 0.8) and retained 97% in total viewers (3.1 million vs. 3.1 million, which was a four-week high). L+3: “Dateline” increased by +26% in 18-49 (0.53 to 0.67) and +584,000 viewers overall (3.1 million to 3.7 million) going from L+SD to L+3 Nielsens, for the top L+3 lift of the night on the Big 4 in 18-49 percentage. L+7: Friday’s “Dateline” is growing by +43% this season in 18-49 rating (from a 0.61 to a 0.87) and +1.2 million viewers overall (3.6 million to 4.8 million) going from L+SD to L+7. Upscale: Friday’s “Dateline” is delivering a solid upscale audience, indexing at a 115 among adults 18-49 in $100K+ homes. Among adults 18-49 with four or more years of college, Friday’s “Dateline” is indexing at a 112.
Sunday
NBC Sports coverage of Green Bay Packers-Minnesota Vikings “Sunday Night Football” (6.1 rating in 18-49, 20.4 million viewers overall from 8:23-11:23 p.m. ET) swept the night in all key ratings measures – adults, men and women 18-34, 18-49 and 25-54, plus total viewers. The Packers-Vikings game is up +8% in total viewers versus the comparable year-ago Packers-Steelers matchup (19.0 million on Nov. 26, 2017). It’s NBC’s most-watched Week 11 Sunday primetime game since 2015.
NBC NIGHTLY NEWS WITH LESTER HOLT WINS ACROSS THE BOARD
#1 Most-Watched Broadcast in Total Viewers and All Demos Last Week
#1 in Key Demo for 40 of the last 41 Months
#1 in A18-49 for 41 of the last 43 Months
NOVEMBER 28, 2018 – NBC Nightly News with Lester Holt is the #1 most-watched broadcast across the board for the week of November 19. The broadcast is also #1 in the key demo for the month of November, winning 40 of the last 41 months, according to Nielsen Media Research data. Nightly News continues as the #1 most-watched evening newscast season-to-date in the key demo, delivering its largest demo lead over CBS in seven seasons.
9.2 million total viewers tuned in to Nightly News for the week of November 19, growing week-over-week and besting ABC World News Tonight by +284,000 total viewers (+3%) and CBS Evening News by +2.7 million total viewers (+42%). Nightly News hit a 41 week high in total viewers and posted its largest lead over ABC in a year (since November 20, 2017).
The broadcast averaged 1.9 million A25-54 viewers, topping ABC World News Tonight by +96,000 viewers (+5%) and CBS Evening News by +568,000 viewers (+43%). Nightly News averaged 1.3 million A18-49 viewers, topping ABC World News Tonight by +115,000 viewers (+10%) and CBS Evening News by +370,000 viewers (+39%).
Last Friday, Nightly News kicked off NBC News’ investigation into medical device dangers with a report on 2017 study that found roughly half of U.S. doctors receive payments from pharmaceutical and medical device companies. Earlier last month, Holt was voted the most trusted news anchor in America by an all new Morning Consult/Hollywood Reporter survey. He also anchored the broadcast from Thousand Oaks, Calif. in the wake of the mass shooting at the Borderline Bar & Grill and from Pacific Palisades to report on the wildfires raging across the state.
For the month of November, the broadcast continues its strong performance in the key demo averaging 1.9 million A25-54 viewers this past month, beating ABC World News Tonight by +76,000 viewers (+4%) and CBS Evening News by +601,000 viewers (+46%).
Nightly News averaged 1.3 million A18-49 viewers, topping ABC by +72,000 viewers (+6%) and CBS by +395,000 viewers (+43%). The broadcast has won the A18-49 demo for 41 of the past 43 months.
8.6 million viewers tuned in to Nightly News for the month of November 2018, +2.3 million total viewers (+37%) more than CBS Evening News, its largest advantage in six years. Nightly News was the only broadcast to grow in total monthly viewers year-over-year and cut its month-over-month and year-over-year margin against ABC in half.
For the week of November 19, Nightly News rated for three nights (Nov. 19, Nov. 20, and Nov. 23) due to the Thanksgiving holiday.
# # #
Weekly Highlights:
- Nightly News won the week across the board.
- Nightly News averaged 1.9 million A25-54 viewers, outperforming ABC by +96,000 viewers (+5%) and CBS by +568,000 (+43%).
- Nightly News averaged 1.3 million A18-49 viewers, beating ABC by 115,000 (+10%) and topping CBS by +370,000 (+39%).
- Nightly News averaged 9.2 million total viewers, beating ABC by +284,000 (+3%) CBS by +2.7 million (+42%).
- Nightly News hit a 41 week high in total viewers and posted its largest lead over ABC in a year (since November 20, 2017).
Monthly Highlights:
- Nightly News averaged 1.9 million A25-54 viewers, outperforming ABC by +76,000 (+4%) CBS by +601,000 (+46%).
- Nightly News has ranked #1 in A25-54 for 40 of the last 41 months.
- Nightly News averaged 1.3 million A18-49 viewers, topping ABC by +72,000 (+6%) and CBS by +395,000 (+43%).
- Nightly News has ranked #1 in A18-49 for 41 of the last 43 months.
- Nightly News averaged 8.6 million viewers in November, besting CBS by +2.3 million (+37%).
- Nightly News posted its highest key demo advantage over CBS in six years.
- Nightly News was the only broadcast to grow in total monthly viewers year-over-year and cut its month-over-month and year-over-year margin against ABC in half.
Season Highlights:
- Nightly News is the #1 evening newscast this season in A25-54 and A18-49.
- Nightly News holds its largest A25-54 demo advantage over CBS in seven seasons.
Week of November 19 – November 23, 2018:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 9.170 | 1.57 | 1.888 | 1.03 | 1.323 |
| CBS | 6.469 | 1.09 | 1.320 | 0.74 | 0.953 |
| ABC | 8.886 | 1.49 | 1.792 | 0.94 | 1.208 |
# # #
ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
NBC Nightly News with Lester Holt is the most-watched evening newscast in America among the key news demo for the past 21 seasons. The broadcast provides the very latest on the day’s top stories, going beyond the headlines to add context and analysis to the most pressing issues of our time. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Jenn Suozzo is the executive producer.
NBC Nightly News with Lester Holt is the most-watched evening newscast in America among the key news demo for the past 21 seasons. The broadcast provides the very latest on the day’s top stories, going beyond the headlines to add context and analysis to the most pressing issues of our time. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Jenn Suozzo is the executive producer.
‘TODAY’ WINS NOVEMBER SWEEP IN TOTAL VIEWERS
TODAY Posts Its First November Sweep Victory in Total Viewers In 7 Years
TODAY is #1 in A25-54 for 14 Straight Sweeps; Best Streak in 6 Years
TODAY Wins the Week Across the Board; 5th Straight Weekly Total Viewer Win
NEW YORK – November 27, 2018 – NBC News’ TODAY was the number-one morning show for the November sweep, topping “Good Morning America” across the board and marking its first November sweep win in total viewers in seven years, since 2011. This is TODAY’s second across-the-board sweep victory in 2018 (February and November). TODAY has now won 14 straight sweeps in the key demo A25-54, its best streak in six years.
Additionally, TODAY was the number-one morning show outright for the week beating the competition in total viewers for five straight weeks, its best streak since January. Versus a year ago, TODAY’s demo lead over GMA grew 52%, and it is posting its closest total viewer margin versus GMA in seven years.
TODAY was rated for two days (Monday and Tuesday) last week due to Thanksgiving holiday.
TODAY HIGHLIGHTS:
NOVEMBER SWEEP
TODAY has won its first November sweep among total viewers in seven years (since Nov 2011)
- TODAY averaged 4.186 million total viewers, leading GMA by +39,000 (+1%) and CBS This Morning by +1.012 million (+32%)
- This is TODAY’s second across-the-board sweep victory in 2018 (Feb and Nov)
- TODAY added the most viewers versus the July 2018 sweep (up +633,000, or +18%)
- TODAY posted its biggest November sweep lead over CBS in three years
- TODAY’s advantage vs. CBS is up versus both prior sweep and year ago: up 42% vs. the July 2018 sweep and 80% higher than the November 2017 sweep
TODAY won its 14th consecutive sweep among A25-54 viewers
- TODAY averaged 1.413 million A25-54 viewers, +161,000 (+13%) higher than GMA and +576,000 (+69%) better than CBS
- TODAY saw the biggest gain of demo viewers vs. the July sweep (+255,000, or +22%)
- Versus the July 2018 sweep, TODAY more than doubled its lead over GMA (up 109%) and increased its advantage over CBS by 24%
- Compared to November 2017, TODAY’s A25-54 lead over GMA improved by 24% while its advantage over CBS grew by 11%
Among A18-49 viewers, TODAY won its 16th consecutive sweep, 22nd of the last 24 sweeps, and 95th of the last 98 sweeps
- TODAY averaged 1.008 million A18-49 viewers, leading GMA by +97,000 (+11%) and CBS by +402,000 (+66%)
- TODAY’s advantages over the competition were up vs. the July sweep: 83% higher vs. GMA, 31% higher vs. CBS
NOVEMBER 2018 (MONTHLY)
TODAY ranked #1 across-the-board
- First across-the-board win since February 2018 (includes Pyeongchang Olympics)
- 3rd across-the-board win of 2018 (Jan, Feb, Nov). Note: Last time TODAY won at least three months of a broadcast year was 2012.
Among A25-54 viewers, TODAY won its 39th consecutive month and 40th of the last 41 months
Among A18-49 viewers, TODAY won its 44th consecutive month
WEEK OF NOVEMBER 19-25, 2018
| Program | P25-54Rtg | P25-54Imps | P18-49Rtg | P18-49Imps | P2+Imps |
| TODAY | 1.19 | 1,437 | 0.78 | 1,007 | 4,215 |
| CBS THIS MORNING | 0.71 | 855 | 0.46 | 597 | 3,280 |
| GOOD MORNING AMERICA | 1.01 | 1,222 | 0.67 | 858 | 4,179 |
TODAY averaged 1.437 million A25-54 viewers, leading GMA by +215,000 (+18%) and CBS This Morning by +582,000 (+68%)
- TODAY has now ranked #1 among A25-54 viewers for 152 consecutive weeks (best streak in over six years) and 168 of the last 169 weeks
- TODAY delivered a 1.19 A25-54 rating, +0.18 points ahead of GMA and +0.48 points more than CBS
- TODAY’s demo lead over GMA hit a six-week high, best since the week of 10/8/2018
- Week-over-week, TODAY increased its lead over GMA by 17% and over CBS by 3%
- Compared to the same week last season, TODAY saw bigger advantage over both GMA (52% higher) and CBS (up 17%)
TODAY averaged 1.007 million A18-49 viewers, +149,000 (+17%) ahead of GMA and +410,000 (+69%) higher than CBS
- TODAY delivered a 0.78 A18-49 rating, +0.11 points more than GMA and +0.32 points better than CBS
- This was TODAY’s widest A18-49 advantage over GMA in 13 weeks (since the week of 8/20/2018)
- Week-over-week, TODAY’s A18-49 lead over GMA was up 45% while its advantage over CBS grew 11%
TODAY averaged 4.215 million total viewers, leading GMA by +36,000 (+1%) and CBS This Morning by +935,000 (+29%)
- TODAY ranked #1 among total viewers for the fifth consecutive week, its best streak since the beginning of 2018 (weeks of 12/11/2017, 12/18/2017, 12/25/2017, 1/1/2018, & 1/8/2018)
- Versus the same week last season, TODAY more than doubled its total viewer lead versus CBS (up 111%)
SEASON-TO-DATE (9/24/2018-11/25/2018)
TODAY ranks #1 among A25-54 and A18-49
- In A25-54, TODAY’s lead vs. GMA is up 47% while its lead over CBS is up 11%
TODAY is posting its biggest season-to-date total viewer lead over CBS in three years
- TODAY’s total viewer advantage over CBS is up 64% vs. the same period last season (+968,000 vs. +590,000 last season)
- TODAY’s total viewer gap vs. GMA is 66% closer than the same period last season (-45,000 in the first nine weeks of current season vs. -132,000 deficit last year)
- This is TODAY’s closest total viewer margin vs. GMA in seven years
NBC NIGHTLY NEWS WITH LESTER HOLT IS #1 FOR THE NOVEMBER SWEEP
#1 in Key Demo and A18-49 for 14 Straight Sweeps
Only Broadcast to Grow Total Viewer Audience Year-Over-Year
NEW YORK (November 27, 2018) – NBC Nightly News with Lester Holt ranked #1 for the November 2018 sweep period according to Nielsen Research data, finishing #1 in the key news demo for 14 consecutive sweep periods and 40 of the last 43 sweeps.
The broadcast averaged 1.9 million A25-54 viewers, leading ABC World News Tonight by +79,000 viewers (+4%) and CBS Evening News by +608,000 viewers (+47%). Compared to the sweep period in July, Nightly News increased its key demo advantage over ABC nine-fold and the broadcast’s November sweep advantage over CBS was the highest in six years (+23% vs November 2017).
Among A18-49, Nightly News averaged 1.3 million viewers for the sweep period, topping ABC by +72,000 (+6%) and CBS by +398,000 (+44%). Nightly News is now #1 in A18-49 for 14 straight sweeps and 44 of the last 45 sweeps and increased its advantage over ABC by more than 14 times vs. the July 2018 sweep.
Nightly News averaged 8.5 million total viewers for the November 2018 sweep, leading CBS Evening News by +2.3 million viewers (+36%). Nightly News improved its lead over CBS by +32% (+574,000) from the November 2017 sweep and delivered its biggest November sweep total viewer win over CBS since 2011. Nightly News was the only broadcast to grow its total viewer audience year-over-year, grew the most in total viewers vs. the July 2018 sweep, and narrowed the margin against ABC.
November 2018 Sweep Highlights:
- Nightly News averaged 1.9 million A25-54 viewers, leading ABC World News Tonight by +79,000 (4%) and CBS Evening News by +608,000 (+47%).
- Nightly News has finished #1 in the demo for 14 consecutive sweep periods and 40 of the last 43 sweeps.
- Compared to the sweep period in July, Night News increased its key demo advantage over ABC nine-fold.
- Nightly News averaged 1.3 million A18-49 viewers for the sweep period, topping ABC by +72,000 viewers (+6%) and CBS by +398,000 viewers (+44%).
- Nightly News has been #1 in A18-49 for 14 straight sweeps and 44 of the last 45 sweeps.
- Nightly News averaged 8.5 million total viewers for the November sweep, leading CBS Evening News by +2.3 million viewers (+36%).
- Nightly News was the only broadcast to grow its total viewer audience year-over-year, grew the most in total viewers vs. the July 2018 sweep, and narrowed the margin against ABC.
November 2018 Sweeps:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 8.497 | 1.57 | 1.892 | 1.01 | 1.296 |
| CBS | 6.239 | 1.06 | 1.284 | 0.70 | 0.898 |
| ABC | 8.685 | 1.50 | 1.813 | 0.95 | 1.224 |
# # #
ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
NBC Nightly News with Lester Holt is the most-watched evening newscast in America among the key news demo for the past 21 seasons. The broadcast provides the very latest on the day’s top stories, going beyond the headlines to add context and analysis to the most pressing issues of our time. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Jenn Suozzo is the executive producer.
NBC Nightly News with Lester Holt is the most-watched evening newscast in America among the key news demo for the past 21 seasons. The broadcast provides the very latest on the day’s top stories, going beyond the headlines to add context and analysis to the most pressing issues of our time. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Jenn Suozzo is the executive producer.
Notre Dame Football on NBC 2018 Season Is Network's Most-Watched in Six Years
NBC further spins the numbers for the season to date.
[via press release from NBC] NOTRE DAME FOOTBALL ON NBC 2018 SEASON IS NETWORK'S MOST-WATCHED IN SIX YEARS
2018 Notre Dame Football on NBC Averages 3.491 Million Viewers, Up 40% vs. 2017 Season
Season-Opener vs. Michigan is NBC's Most-Watched Notre Dame Game in 13 Years
NBC Sports Digital Delivers Most-Streamed Notre Dame Football Season On Record
STAMFORD, Conn. - November 21, 2018 - NBC Sports' presentation of the 2018 Notre Dame Football on NBC season was the network's most-watched season in six years, according to data provided by The Nielsen Company and Adobe Analytics.
For seven games, the 2018 Notre Dame Football on NBC season averaged a Total Audience Delivery (TAD) of 3.491 million viewers, up 40% vs. seven games for NBC/NBCSN in 2017 (2.495 million), and marks the best viewership since the 2012 season (4.367 million), when Notre Dame reached the National Championship Game.
NBC Sports kicked off the 2018 college football season with the most-watched Notre Dame Football on NBC broadcast in 13 years, when the Fighting Irish defeated the Michigan Wolverines on the Saturday night of Labor Day weekend, 24-17, to produce a TAD of 7.195 million viewers.
Overall, NBC Sports saw marked viewership gains across both its primetime (3 games) and afternoon (4 games) coverage in 2018. NBC Sports' 2018 Notre Dame primetime coverage produced a TAD of 4.674 million viewers, up 30% vs. 2017 (3.609 million; 2 games), while its 2018 Notre Dame afternoon coverage produced a TAD of 2.586 million viewers, up 28% vs. 2017 (2.025 million; 5 games).
Locally, Indianapolis led all metered markets with a 7.8 HH rating across NBC Sports' seven Notre Dame Football on NBC telecasts. Following are the Top 10 markets from the 2018 season.
Rank Metered Market Rating
1 Indianapolis 7.8
2 Columbus 5.0
3 Ft. Myers 4.5
4 Dayton 4.4
5 Cincinnati 3.9
6 Detroit 3.8
6 Pittsburgh 3.8
8 Chicago 3.7
9 West Palm Beach 3.4
9 Buffalo 3.4
9 Norfolk 3.4
Digitally, 2018 marked NBC Sports' most-streamed Notre Dame season on record in live minutes (53.4 million) and uniques (768K), up 54% and 52%, respectively, vs. the 2017 season (34.7 million; 504K uniques).
‘TONIGHT SHOW’ WINS THE LATE-NIGHT WEEK OF NOV. 12-16 IN 18-49
At 12:35 a.m., “Late Night” Outscores “Late Late Show” & “Nightline” in Every Key Demographic
NEW YORK — Nov. 20, 2018 — “The Tonight Show Starring Jimmy Fallon” has claimed the late-night week of Nov. 12-16 in the key demographic of adults 18-49 versus “The Late Show with Stephen Colbert” and “Jimmy Kimmel Live,” according to “live plus same day” figures from Nielsen Media Research.
“Tonight” also ranked #1 versus “Colbert” in adults 25-54, adults 18-34, all key adult-female demographics, men 18-34 and men 18-49. Versus “Kimmel,” “Tonight” prevailed in every key ratings measure. Note that “Kimmel” aired an encore on Friday night.
Wednesday’s “Tonight,” featuring guests Michael Shannon and Ashley Graham, with music by The Struts & Kesha, scored a 0.59 in 18-49, Fallon’s top rating on a non-NFL nights in five months (since Tuesday, June 19, 0.60) and best on a Wednesday in eight months (since March 14, 0.65).
Last week at 12:35 a.m. ET, “Late Night with Seth Meyers” outperformed “The Late Late Show with James Corden” in every key demographic. For their head-to-head half-hour, “Late Night” beat ABC’s “Nightline” in all key categories – adults, men and women 18-34, 18-49 and 25-54, plus total viewers
LATE-NIGHT WEEKLY AVERAGES
(According to viewing figures from Nielsen Media Research for the week of Nov. 12-16. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
(According to viewing figures from Nielsen Media Research for the week of Nov. 12-16. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.49 rating, 3 share
CBS “Late Show,” 0.43/3
ABC “Kimmel,” 0.42/3 *
NBC “Tonight” 0.49 rating, 3 share
CBS “Late Show,” 0.43/3
ABC “Kimmel,” 0.42/3 *
12:35-1:05 a.m. ET
ABC “Nightline,” 0.29/2
ABC “Nightline,” 0.29/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.27/3 *
CBS “Late Late Show,” 0.25/2 *
NBC “Late Night,” 0.27/3 *
CBS “Late Late Show,” 0.25/2 *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.18/2 *
NBC “Last Call,” 0.18/2 *
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.300 million viewers
CBS “Late Show,” 3.016 million viewers
ABC “Kimmel,” 2.261 million viewers *
NBC “Tonight,” 2.300 million viewers
CBS “Late Show,” 3.016 million viewers
ABC “Kimmel,” 2.261 million viewers *
12:35-1:05 a.m. ET
ABC “Nightline,” 1.437 million viewers
ABC “Nightline,” 1.437 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.320 million viewers *
CBS “The Late Late Show,” 1.324 million viewers *
NBC “Late Night,” 1.320 million viewers *
CBS “The Late Late Show,” 1.324 million viewers *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.763 million viewers *
NBC “Last Call,” 0.763 million viewers *
* Friday’s “Kimmel,” “Late Night,” “Late Late Show” and “Last Call” were encores.
SEASON AVERAGES
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.52 rating, 4 share
CBS “Late Show,” 0.51/4
ABC “Kimmel,” 0.41/3
NBC “Tonight” 0.52 rating, 4 share
CBS “Late Show,” 0.51/4
ABC “Kimmel,” 0.41/3
12:35-1:05 a.m. ET
ABC “Nightline,” 0.27/2
ABC “Nightline,” 0.27/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.31/3
CBS “The Late Late Show,” 0.24/2
NBC “Late Night,” 0.31/3
CBS “The Late Late Show,” 0.24/2
1:35-2:05 a.m. ET
NBC “Last Call,” 0.19/2
NBC “Last Call,” 0.19/2
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.373 million viewers
CBS “Late Show,” 3.570 million viewers
ABC “Kimmel,” 2.084 million viewers
NBC “Tonight,” 2.373 million viewers
CBS “Late Show,” 3.570 million viewers
ABC “Kimmel,” 2.084 million viewers
12:35-1:05 a.m. ET
ABC “Nightline,” 1.330 million viewers
ABC “Nightline,” 1.330 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.434 million viewers
CBS “The Late Late Show,” 1.334 million viewers
NBC “Late Night,” 1.434 million viewers
CBS “The Late Late Show,” 1.334 million viewers
1:35-2:05 a.m. ET
NBC “Last Call,” 0.769 million viewers
NBC “Last Call,” 0.769 million viewers
SELECTED CABLE RESULTS, WEEK OF NOV. 12-16
NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.21
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.47
Adult Swim, 12:30-1:30 a.m. ET, 0.37
Adult Swim, 12:30-1:30 a.m. ET, 0.37
Each adult 18-49 rating point equals 1.29 million viewers.
TOTAL VIEWERS
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.712 million
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.920 million
Adult Swim, 12:30-1:30 a.m. ET, 0.708 million
Adult Swim, 12:30-1:30 a.m. ET, 0.708 million
NBC TAKES THE PRIMETIME WEEK OF NOV. 12-18 IN TOTAL VIEWERS
“Sunday Night Football” Is the #1 Show of the Week in Both Total Viewers and 18-49; In 18-49, “This Is Us” Ranks as the #1 Drama, “The Voice” Is #1-2 Among Alternative Series
Season to Date, NBC Ranks #1 in Adults 18-49, Adults 25-54 and All Key Adult-Women; In Total Viewers, NBC Is Running the Closest It’s Been To #1 CBS at This Point in 17 Years
Monday’s “Voice” Is the #1 Show of the Night on the Big 4 in All Key Measures, "Manifiest" Is the #1 Drama in Every Key Demo
L+3: “Manifest” Jumps +104% in L+3, for the Night’s Biggest 18-49 Lift
NBC Takes Tuesday by +45%, "This Is Us" Is #1 for the Night, "Voice" Beats "Conners" Head to Head for the 1st Time, "New Amsterdam" Wins at 10
L+3: “This Is Us” Is the Biggest L+3 Gainer of the Night in 18-49 Rating, While “New Amsterdam” Delivers the Biggest Total-Viewer Lift
"Chicago Med" & "Fire" Are Wednesday's #1-2 Most-Watched Scripted Shows, As NBC Grows +1.9 Million Viewers Versus Last Year's "CMA" Night
L+3: “Chicago P.D.” Apprehends Wednesday’s Largest L+3 Lifts in 18-49 and Total Viewers
Thursday’s “Superstore” Bags Its Best Total-Viewer Result Since March
L+3: “SVU” Doubles Its 18-49 Rating in Just Three Days, to Capture Thursday’s Biggest 18-49 Percentage Boost
On Friday, “Midnight, Texas” Hits a Season High in Total Viewers, “Dateline” Grows +15% Week to Week to a Four-Week High
Vikings-Bears “Sunday Night Football” Wins the Night in Every Key Ratings Measure
UNIVERSAL CITY, Calif. — Nov. 20, 2018 — NBC has won the primetime ratings week of Nov. 12-18 among the Big 4 networks in total viewers with an average of 7.0 million persons, according to “live plus same day” viewership figures from Nielsen Media Research.
NBC’s week was paced by Vikings-Bears “Sunday Night Football,” the #1 primetime telecast of the week in adults 18-49 and total viewers. In adults 18-49, NBC’s schedule also incuded the week’s #1 drama, “This Is Us,” and top two alternative programs, the Monday and Tuesday editions of “The Voice.”
Season to date, NBC ranks #1 among ABC, CBS, NBC and Fox in adults 18-49, adults 25-54 and all key adult-female demographics. In total viewers, NBC is running within just 231,000 viewers of #1 CBS (9.152 million vs. 8.921 million), NBC’s closest position to CBS at this point in the season in 17 years, since holding the lead at this point in 2001.
Weekly ratings are “live plus same day” figures from Nielsen Media Research unless otherwise noted. Season-to-date ratings are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”
Week 8 Averages
Adult 18-49 Rating, “live plus same day,” Nov. 12-18
Fox…1.7
NBC…1.6
ABC…1.0
CBS…0.9
CW…0.3
Total Viewers
NBC…7.0 million
CBS…6.8 million
Fox…6.0 million
ABC…5.2 million
CW…1.0 million
Season-to-Date Averages
Adult 18-49 Rating, “Most Current”
NBC…2.2
Fox…2.1
CBS…1.5
ABC…1.3
CW…0.4
Total Viewers
CBS…9.2 million
NBC…8.9 million
Fox…7.4 million
ABC…5.9 million
CW…1.3 million
NBC highlights for the week of Nov. 12-18:
Monday
NBC ranked #1 for the night among the Big 4 networks in adults 18-49, total viewers and every other key category, sweeping six of six half-hours among those networks in 18-49.
“The Voice” (1.7 rating in 18-49, 9.0 million viewers overall from 8-10 p.m. ET) ranked as the #1 show of the night on the Big 4 networks in adults 18-49, total viewers and every other key measure, while also winning the two-hour time period among the Big 4 networks in all key categories with a margin of +89% versus “Dancing With the Stars” head to head in adults 18-49 (1.7 vs. 0.9 from 8-10 p.m.).
“Live Plus Three Day” Ratings: “The Voice” increased by +16% in 18-49 (from a 1.67 rating to a 1.93) and +1.2 million viewers overall (9.0 million to 10.2 million) going from “live plus same day” Nielsens to L+3.
“Live Plus Seven Day” Ratings: Monday’s “The Voice” has grown by +23% in 18-49 rating going from L+SD to L+7 (from a 1.94 to a 2.39) and +1.9 million viewers overall (9.7 million to 11.6 million). When projected seven-day non-linear viewing is included, the “Voice” 18-49 rating increases to a 2.77.
Upscale: Monday’s “Voice” is delivering a solidly upscale audience, indexing at a 106 among adults 18-49 living in homes with $100K+ incomes.
“Manifest” (1.1 rating in 18-49, 6.1 million viewers overall from 10-11 p.m. ET) ranked as the #1 drama of the night on the Big 4 networks in 18-49 and every other key demographic, while winning the 10 p.m. timeslot among the ABC, CBS and NBC in adults 18-49, adults 25-54 and all other key demos. L+3: “Manifest” grew by +104% in 18-49 (from a 1.14 rating to a 2.33) and +4.4 million viewers overall (6.1 million to 11.5 million) going from L+SD to L+3, for the biggest lifts of the night on the Big 4 in 18-49 rating and percentage. L+7: “Manifest” has increased by +108% in 18-49 rating going from L+SD to L+7 (from a 1.68 to a 3.50) and +7.2 million viewers overall (8.2 million to 15.4 million). The gain of +1.82 rating points in 18-49 is tied for the #1 biggest L+7 lift on television this season (with “This Is Us”) and the increase of +7.2 million viewers is television’s biggest L+7 gain. When projected seven-day non-linear viewing is included, the “Manifest” 18-49 rating grows to a 4.62, a +175% increase on the show’s 1.68 L+SD figure. Upscale: “Manifest” is generating a strong upscale audience, indexing at a 116 among adults 18-49 living in homes with $100K+ incomes.
Tuesday
NBC won the night among the Big 4 networks in adults 18-49 and most other key demographics, winning six of six primetime half-hours in adults 18-49 to generate a nightlong +45% margin of victory (1.6 vs. 1.1 for #2 CBS).
“The Voice” (1.6 rating in 18-49, 8.8 million viewers overall from 8-9 p.m. ET):finished as the #2 show of the night on the Big 4 networks in adults 18-49 behind only “This Is Us,” winning its hourlong timeslot in adults 18-49 and for the first time also beating “The Conners” head to head from 8-8:30 (1.6 vs. 1.5 for that half-hour). “Voice” was up by +7% versus the first live Tuesday telecast of the prior cycle in 18-49 (1.6 vs. 1.5 on April 17) and +6% in total viewers (8.8 million vs. 8.4 million). L+3: “Voice” increased by +13% in 18-49 (1.58 to 1.79) and +970,000 viewers overall (8.8 million to 9.8 million) going from L+SD to L+3 Nielsens. L+7: Tuesday’s “Voice” has grown by +25% in 18-49 rating going from L+SD to L+7 (from a 1.81 to a 2.27) and +1.9 million viewers overall (9.1 million to 11.0 million). With the addition of projected seven-day non-linear ratings, the Tuesday “Voice” 18-49 figure increases to a 2.70. Upscale: Tuesday’s “Voice” is delivering a solidly upscale audience, indexing at a 110 among adults 18-49 living in homes with $100K+ incomes.
“This Is Us” (2.0 rating in 18-49, 8.5 million viewers overall from 9-10:01 p.m. ET) won the timeslot in nine of nine key demographics, including an +82% margin of victory in adults 18-49 (2.0 vs. 1.1 for CBS’ #2 “FBI”). “Us” was the #1 show of the night on the Big 4 networks in adults 18-49, adults 18-34, adults 25-54 and all key adult-female demos. L+3: “This Is Us” grew by +64% in 18-49 (1.98 to 3.25) and +3.8 million viewers overall (8.5 million to 12.3 million) going from L+SD to L+3 Nielsens, for the largest L+3 lift of the night in adult 18-49 rating. L+7: “This Is Us” is increasing by +77% in 18-49 rating (from a 2.36 to a 4.18) and more than +5.5 million viewers overall (9.1 million to 14.7 million) going from L+SD to L+7. The gain of +1.82 rating points in 18-49 is tied as the #1 strongest L+7 lift on television this season (with “Manifest”) and the increase of +5.5 million viewers is television’s #3 biggest L+7 gain. When projected seven-day non-linear viewing is included, the “Us” 18-49 rating grows to a 5.92, a +151% increase on its 2.36 L+SD result. Upscale: “This Is Us” is generating powerful high-income and high-education audiences, indexing at a 133 among adults 18-49 living in homes with $100K+ incomes, to rank #4 among entertainment shows on the Big 4, and a 141 among adults 18-49 with four or more years of college, to rank #3.
“New Amsterdam” (1.1 rating in 18-49, 6.0 million viewers overall from 10:01-11 p.m. ET) won the timeslot in adults 18-49 by a +22% margin (1.1 vs. 0.9 for CBS’ #2 “NCIS: New Orleans”), while topping ABC’s “The Rookie” by +57% (1.1 vs. 0.7). “New Amsterdam” also won the timeslot in adults 25-54, adults 18-34 and every key adult-female demographic. L+3: “New Amsterdam” increased by +88% in 18-49 (1.11 to 2.09) and +3.9 million viewers overall (6.0 million to 9.9 million) going from L+SD to L+3 Nielsens, for the biggest lifts of the night on the Bit 4 in 18-49 percentage and total viewers. L+7: “New Amsterdam” has grown by +91% in 18-49 rating (from a 1.43 to a 2.73) and +5.4 million viewers overall (7.0 million to 12.4 million) going from L+SD to L+7. The gain of +5.4 million viewers is the #4 biggest L+7 lift on television so far this season. When projected seven-day non-linear viewing is included, the “New Amsterdam” 18-49 rating increases to a 3.53, a +147% increase on the show’s L+SD figure of a 1.43. Upscale: “New Amsterdam” is attracting a strong upscale audience, indexing at a 113 among adults 18-49 in $100K+ homes. Among adults 18-49 with four or more years of college, “New Amsterdam” is indexing at a 114.
Wednesday
NBC provided the night’s strongest competition to ABC’s “CMA Awards” in total viewers, as NBC jumped versus last year’s “CMA” night by nearly +1.9 million viewers (6.9 million vs. 5.1 million on Nov. 8, 2017) and +33% in adult 18-49 rating (1.2 vs. 0.9).
“Chicago Med” (1.2 rating in 18-49, 7.5 million viewers overall from 8-9 p.m. ET) finished as the #1 most-watched scripted program of the night. Despite this week’s competition from ABC’s “CMA Awards,” “Med” retained 100% week to week in 18-49 (1.2 vs. 1.2) to equal a five-week high (best since Oct. 10, 1.3). L+3: “Med” grew by +46% in 18-49 (1.22 to 1.78) and +2.6 million viewers overall (7.5 million to 10.1 million) going from L+SD to L+3. L+7: “Med” is increasing by +61% in 18-49 rating going from L+SD to L+7 (from a 1.24 to a 2.00) and +3.3 million viewers overall (8.0 million to 11.3 million). When projected seven-day non-linear viewing is included, the “Med” 18-49 rating grows to a 2.36, a +90% gain versus the show’s 1.24 L+SD rating.
“Chicago Fire” (1.3 rating in 18-49, 7.3 million viewers overall from 9-10 p.m. ET) ranked as the #2 scripted show of the night on the Big 4 in total viewers, behind only “Chicago Med.” In the 9 p.m. hour, “Fire” was the #1 scripted series in adults 18-49 and total viewers, topping “SEAL Team” and “Star.” Despite this week’s competition from ABC’s “CMA Awards,” “Fire” maintained 100% week to week in 18-49 (1.3 vs. 1.3). L+3: “Fire” was up +53% in 18-49 (1.28 to 1.96) and +3.0 million viewers overall (7.3 million to 10.3 million) going from L+SD to L+3 Nielsens. L+7: “Fire” is growing by +66% in 18-49 rating (from a 1.29 to a 2.14) and +3.5 million viewers overall (8.0 million to 11.5 million) going from L+SD to L+7. With the addition of projected seven-day non-linear ratings, the “Fire” figure increases to a 2.51 in 18-49, a +95% gain over the series’ 1.29 rating in L+SD.
“Chicago P.D.” (1.0 rating in 18-49, 6.0 million viewers overall from 10-11 p.m. ET) topped the timeslot’s rival drama, “Criminal Minds,” by a +43% margin in adults 18-49 (1.0 vs. 0.7) and in total viewers by +1.5 million persons or +33% (6.0 million vs. 4.5 million). L+3: “P.D.” grew by +75% in 18-49 (1.02 to 1.78) and +3.2 million viewers overall (6.0 million to 9.2 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lifts of the night in 18-49 rating and total viewers. L+7: “Chicago P.D.” is increasing by +86% in 18-49 rating this season going from L+SD to L+7 (from a 1.16 to a 2.16) and +4.0 million viewers overall (7.1 million to 11.1 million). With the addition of projected seven-day non-linear ratings, the “P.D.” figure grows to a 2.52, a +117% gain versus the show’s 1.16 in L+SD.
Thursday
“Superstore” (0.9 rating in 18-49, 3.3 million viewers overall from 8-8:30 p.m. ET) delivered the show’s most-watched episode since March 22 (3.848 million) and equaled its highest 18-49 rating since that same date (1.1). It’s the third week in a row “Superstore” has grown in total viewers and fifth week in a row it’s maintained a 0.9 in 18-49. L+3: “Superstore” increased by +44% in 18-49 (0.91 to 1.31) and +924,000 viewers overall (3.3 million to 4.2 million) going from L+SD to L+3 Nielsens. When projected non-linear seven-day viewing is included, the “Superstore” 18-49 rating increases to a 2.15. Upscale: “Superstore” is attracting a strong upscale audience this season, indexing at a 117 among adults 18-49 in $100K+ homes. Among adults 18-49 with four or more years of college, “Superstore” is indexing at a 120.
“The Good Place” (0.8 rating in 18-49, 2.7 million viewers overall from 8:30-9 p.m. ET) maintained 100% week to week in 18-49 (0.8 vs. 0.8) and 97% in total viewers (2.7 million vs. 2.8 million), making this the sixth week in a row “Good Place” has maintained a 0.8 in 18-49. L+3: “The Good Place” grew by +72% in 18-49 going from L+SD to L+3 (0.78 to 1.34) and +1.2 million viewers overall (2.7 million to 3.9 million). L+7: “The Good Place” has increased by +85% in 18-49 rating going from L+SD to L+7 so far this season (from a 0.87 to a 1.61). With the addition of projected seven-day non-linear ratings, the “Good Place” figure grows to a 2.56, nearly three times the show’s 0.87 in L+SD. Upscale: “The Good Place” is generating powerful high-income and high-education audiences this season, indexing at a 140 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes), to rank #3 among primetime entertainment shows on the Big 4 networks, and a 155 among adults 18-49 with four or more years of college to rank #1.
“Will & Grace” (0.7 rating in 18-49, 2.9 million viewers overall from 9-9:31 p.m. ET) increased by +9% versus its lead-in in total viewers. L+3: “Will & Grace” increased by +80% in 18-49 (0.74 to 1.33) and +1.9 million viewers overall (2.9 million to 4.8 million) going from L+SD to L+3 Nielsens. L+7: “Will & Grace” has grown by +95% in 18-49 rating this season going from L+SD to L+7 (0.88 to a 1.72) and +2.5 million viewers overall (3.5 million to 6.0 million). With the addition of projected seven-day non-linear ratings, the “Will & Grace” 18-49 average increases to a 2.10, a +139% gain versus the show’s L+SD 0.88. Upscale: “Will & Grace” is delivering powerful high-income and high-education audiences, indexing at a 131 among adults 18-49 living in homes with $100K+ incomes, to rank #6 among entertainment shows on the Big 4 nets, and a 137 among adults 18-49 with four or more years of college, to rank #4.
“I Feel Bad” (0.5 rating in 18-49, 1.8 million viewers overall from 9:31-10 p.m. ET) retained 100% of the 18-49 rating for its prior telecast (0.5 vs. 0.5 on Nov. 1), despite the previous week’s preemption. L+3: “I Feel Bad” grew by +60% in 18-49 going from L+SD to L+3 (0.47 to 0.75) and +705,000 viewers overall (1.8 million to 2.5 million). With the addition of projected seven-day non-linear ratings, the “I Feel Bad” figure grows to a 1.18. L+7+Digital: With the addition of seven days of time-shifting and projected non-linear ratings, the “I Feel Bad” 18-49 rating grows to a 1.18. Upscale: “I Feel Bad” is generating a strong upscale audience, indexing at a 115 among adults 18-49 living in homes with $100K+ incomes. Among adults 18-49 with four or more years of college, “Bad” is indexing at a 120.
“Law & Order: SVU” (0.8 rating in 18-49, 4.0 million viewers overall from 10-11 p.m. ET) tied for #1 among the ABC-CBS-NBC 10 p.m. dramas in adults 18-49. “SVU” grew from half-hour to half-hour in men 25-54, women 25-54 and total viewers, despite the 10 p.m. hour, and was the only show among the ABC-CBS-NBC 10 p.m. dramas to grow half-hour to half-hour in any of those measures. L+3: “SVU” increased by +100% in 18-49 (0.80 to 1.60) and +2.6 million viewers overall (4.0 million to 6.6 million) going from L+SD to L+3 Nielsens, for the biggest lift of the night on the Big 4 in 18-49 percentage. L+7: “SVU” has grown by +106% this season in 18-49 rating going from L+SD to L+7 (from a 0.97 to a 2.00) and +3.2 million viewers overall (4.5 million to 7.7 million). When projected seven-day non-linear viewing is included, the “SVU” 18-49 rating increases to a 2.56, a +164% gain versus the show’s L+SD 0.97.
Friday
“Blindspot” (0.4 rating in 18-49, 2.5 million viewers overall from 8-9 p.m. ET) retained 94% week to week in total viewers (2.5 million vs. 2.7 million, which was “Blindspot’s biggest audience since its Oct. 12 season premiere). L+3: The prior week’s “Blindspot” grew by +57% in 18-49 (0.49 to 0.77) and +1.1 million viewers overall (2.7 million to 3.8 million) going from L+SD to L+3 Nielsens. Upscale: “Blindspot” is generating a significant upscale audience, indexing at a 111 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes). Among adults 18-49 with four or more years of college, “Blindspot” is delivering a 114 index.
“Midnight, Texas” (0.4 rating in 18-49, 2.1 million viewers overall from 9-10 p.m. ET) scored a season high in total viewers, increasing by +7% week to week in viewers (2.1 million vs. 1.9 million) and retaining 100% week to week in 18-49 (0.4 vs. 0.4). “Midnight” also retained 100% of this week’s lead-in in adults 18-49. L+3: The previous Friday’s “Midnight” grew by +50% in 18-49 (0.42 to 0.63) and +823,000 viewers overall (1.9 million to 2.8 million) going from L+SD to L+3 Nielsens.
“Dateline NBC” (0.5 rating in adults 18-49, 0.8 in adults 25-54, 3.2 million viewers overall from 10-11 p.m. ET) grew +15% week to week in total viewers (3.2 million vs. 2.8 million) to a four-week high (best since Oct. 19, 3.8 million), while maintaining 100% week to week in adults 18-49 (0.5 vs. 0.5) and adults 25-54 (0.8 vs. 0.8). L+3: The prior Friday’s “Dateline” increased by +43% in 18-49 (0.49 to 0.70) and +1.1 million viewers overall (2.8 million to 3.9 million) going from L+SD to L+3 Nielsens. Upscale: Friday’s “Dateline” is delivering a solid upscale audience, indexing at a 113 among adults 18-49 in $100K+ homes. Among adults 18-49 with four or more years of college, Friday’s “Dateline” is indexing at a 112.
Sunday
NBC Sports coverage of Minnesota Vikings-Chicago Bears “Sunday Night Football” (5.8 rating in 18-49, 18.8 million viewers overall from 8:23-11:13 p.m. ET) swept the night in all key ratings measures – adults, men and women 18-34, 18-49 and 25-54, plus total viewers.
NBC NIGHTLY NEWS WITH LESTER HOLT IS #1
#1 in Key Demo for 16 Straight Weeks; Hits 34 Week High
#1 Most Watched Season to Date in Key Demo
Grows Year-Over-Year Across the Board
NOVEMBER 20, 2018 – NBC Nightly News with Lester Holt is the #1 most-watched evening broadcast in the key news demo for the week of November 12, according to Nielsen Media Research data. Nightly News continues as the #1 most-watched evening newscast season-to-date in the key demo, delivering its largest demo lead over CBS in five seasons.
The broadcast continues its strong performance in the key demo averaging 2.0 million A25-54 viewers, besting ABC World News Tonight by +53,000 viewers (+3%) and CBS Evening News by +599,000 viewers (+42%). Nightly News has won the key demo for 16 consecutive weeks and hit a 34 week viewer high. Additionally, the broadcast grew its key demo audience week-over-week and year-over-year.
Tonight Holt will present an award to journalist Nguyen Ngoc Nhu Quynh at the Committee to Protect Journalists’ International Press Freedom Awards dinner. Known best by her penname “Mushroom Mother,” the Vietnamese journalist was recently released from prison where she was held on charges connected to her coverage of issues censored by state-controlled media.
For the week of November 12, Nightly News averaged 1.4 million A18-49 viewers topping ABC by +49,000 (+4%) and CBS by +403,000 viewers (+41%). Nightly News has won A18-49 for 12 of the past 13 weeks, and grew year-over-year.
Nightly News hit a 40-week high in total viewers, averaging 9.0 million for the week of November 12 leading CBS Evening News by 2.3 million total viewers (+36%) and growing year-over-year.
# # #
Weekly Highlights:
- Nightly News averaged 2.0 million A25-54 viewers, outperforming ABC by +53,000 viewers (+3%) and CBS by +599,000 (+42%).
- Nightly News has won the key demo for 16 consecutive weeks and hit a 34 week high.
- Nightly News averaged 1.4 million A18-49 viewers, topping ABC by +49,000 viewers (+4%) CBS by +403,000 (+41%).
- Nightly News has won A18-49 for 12 of the past 13 weeks.
- Nightly News averaged 9.0 million total viewers, beating CBS by +2.4 million (+36%).
- Nightly News grew across the board year-over-year.
Season Highlights:
- Nightly News is the #1 evening newscast this season in A25-54 and A18-49.
- Nightly News holds its largest A25-54 demo advantage over CBS in five seasons.
Week of November 12 – November 16, 2018:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 8.970 | 1.68 | 2.032 | 1.08 | 1.391 |
| CBS | 6.597 | 1.19 | 1.433 | 0.77 | 0.988 |
| ABC | 9.248 | 1.64 | 1.979 | 1.04 | 1.342 |
# # #
ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
NBC Nightly News with Lester Holt is the most-watched evening newscast in America among the key news demo for the past 21 seasons. The broadcast provides the very latest on the day’s top stories, going beyond the headlines to add context and analysis to the most pressing issues of our time. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Jenn Suozzo is the executive producer.
NBC Nightly News with Lester Holt is the most-watched evening newscast in America among the key news demo for the past 21 seasons. The broadcast provides the very latest on the day’s top stories, going beyond the headlines to add context and analysis to the most pressing issues of our time. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Jenn Suozzo is the executive producer.
DATELINE NBC TOPS ABC’S 20/20 ACROSS THE BOARD FOR SEVENTH CONSECUTIVE SWEEP PERIOD
Dateline Posts Best Winning Streak Ever Over ABC
Friday Newsmagazine is #1 for 3rd Straight November Sweep Win
November 20, 2018 – Dateline NBC topped ABC’s 20/20 across the board in A18-49, A25-54 and total viewers for the seventh consecutive sweep period, its best winning streak ever over ABC.
NBC’s Friday newsmagazine won the key demos, averaging 659,000 A18-49 viewers, leading 20/20 by +49,000 (+8%). Among the A25-54 demo, Dateline averaged 939,000 viewers,+ 97,000 (+12%) more than ABC. Dateline also notched 2.9 million total viewers, topping ABC by +226,000 (+8%). This marks the third straight across-the-board November sweep win for Dateline. Compared to the July 2018 sweep period, the broadcast increased its lead over 20/20 by +7% in A18-49 and by +13% in A25-54. Additionally, Dateline more than tripled its total viewer lead over ABC versus the prior sweep period.
November Sweep Highlights:
- Dateline averaged 2.9 million total viewers, leading 20/20 by +226,000 (+8%).
- This represents Dateline’s best winning streak ever over ABC and third straight across the board November sweep win.
- Among A25-54, Dateline averaged 939,000 viewers, leading ABC by +97,000 (+12%).
- Dateline averaged 659,000 A18-49 viewers, leading 20/20 by 49,000 (+8%).
- The broadcast’s advantages over 20/20 are also up across the board versus the July 2018 sweep period.
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ABOUT DATELINE NBC
Dateline NBC is the longest-running series in NBC primetime history. Now in its 27th season, Dateline is anchored by Lester Holt and features correspondents Andrea Canning, Josh Mankiewicz, Keith Morrison and Dennis Murphy. Airing Fridays at 10 p.m. ET/9 p.m. CT, the #1 most-watched Friday newsmagazine reaches more than 18 million people every week through its broadcast, and millions more through its social media platforms. David Corvo is the senior executive producer, and Liz Cole is the executive producer. Follow Dateline on Facebook, Instagram and Twitter.
TODAY IS #1 IN TOTAL VIEWERS FOR 1 MONTH
TODAY Wins Across the Board for 4 Straight Weeks, Best Streak Since January
TODAY Wins 151 Straight Weeks in Key Demo
TODAY Is the Only Show Up in Total Viewers and Demo Year Over Year
NEW YORK – November 20, 2018 – TODAY was the number-one morning show outright last week topping “Good Morning America” in total viewers for the fourth consecutive week, its best across-the-board streak since January. TODAY has now won the key demo A25-54 for 151 straight weeks, its best demo streak in over six years. Additionally, TODAY is the only program to increase in both total viewers and the key demo year over year. Season to date, TODAY is posting its closest total viewer margin versus GMA in seven years.
TODAY HIGHLIGHTS
| Program | P25-54 Rtg | P25-54 Imps | P18-49 Rtg | P18-49 Imps | P2+ Imps |
| TODAY | 1.22 | 1,473 | 0.80 | 1,037 | 4,369 |
| CBS THIS MORNING | 0.75 | 909 | 0.52 | 669 | 3,383 |
| GOOD MORNING AMERICA | 1.07 | 1,289 | 0.72 | 934 | 4,320 |
TODAY averaged 1.473 million A25-54 viewers, leading GMA by +184,000 (+14%) and CBS This Morning by +564,000 (+62%)
- TODAY has now ranked #1 among A25-54 viewers for 151 consecutive weeks (best streak in over six years) and 167 of the last 168 weeks
- TODAY delivered a 1.22 A25-54 rating, +0.15 points ahead of GMA and +0.47 points more than CBS
- TODAY increased by +75,000 A25-54 viewers (+5%) week-over-week, hitting its largest demo viewership in nine weeks (since week of 9/10/2018)
- Compared to the same week last season, TODAY was the only morning show to see an increase (+1%, or +10,000)
TODAY averaged 1.037 million A18-49 viewers, +103,000 (+11%) ahead of GMA and +368,000 (+55%) higher than CBS
- TODAY delivered a 0.80 A18-49 rating, +0.08 points more than GMA and +0.28 points better than CBS
- TODAY delivered its highest A18-49 viewership in nine weeks (since week of 9/10/2018), posting a gain of +26,000 viewers (+3%) week-over-week
TODAY averaged 4.369 million total viewers, leading GMA by +49,000 (+1%) and CBS This Morning by +986,000 (+29%)
- TODAY ranked #1 among total viewers for the fourth consecutive week, its best streak since the beginning of 2018 (weeks of 12/18/2017, 12/25/2017, 1/1/2018, & 1/8/2018)
- TODAY was the only morning show to post total viewer gains versus both prior week (up +3%, or +130,000) and the same week last season (+3%, or +138,000)
- Versus the same week last season, TODAY not only posted a 150,000 total viewer turnaround vs. GMA, but also widened its advantage over CBS by 84%
SEASON-TO-DATE (9/24/2018-11/18/2018)
TODAY ranks #1 among A25-54 and A18-49
- In A25-54, TODAY’s lead vs. GMA is up 42% while its lead over CBS is up 9%
TODAY is posting its biggest season-to-date total viewer lead over CBS in three years
- TODAY’s total viewer advantage over CBS is up 63% vs. the same period last season (+974,000 vs. +599,000 last season)
- TODAY’s total viewer gap vs. GMA is 64% closer than the same period last season (-49,000 in the first eight weeks of current season vs. -136,000 deficit last year)
- This is TODAY’s closest total viewer margin vs. GMA in seven years
NBC RATINGS NOTES FOR THE LATE-NIGHT WEEK OF NOV. 5-9
NEW YORK — Nov. 13, 2018 — “The Tonight Show Starring Jimmy Fallon” has tied for #1 for the late-night week of Nov. 5-9 in adults 25-54 and adults 18-34 versus “The Late Show with Stephen Colbert” and “Jimmy Kimmel Live,” according to “live plus same day” figures from Nielsen Media Research.
In an anomalous election week, “Tonight” also ranked #1 outright versus the timeslot’s broadcast competition in women 25-54 and men 18-34. Note that the regular Tuesday original of “Tonight” was preempted by election coverage, while “Late Show” and “Kimmel” aired live telecasts that night.
Last week at 12:35 a.m. ET, “Late Night with Seth Meyers” outperformed “The Late Late Show with James Corden” in adults 18-49, total viewers and every other key ratings measure. For their head-to-head half-hour, “Late Night” also beat ABC’s “Nightline” in all key categories – adults, men and women 18-34, 18-49 and 25-54, plus total viewers
On Tuesday, “Late Night” aired a live Election Night episode (0.39 in 18-49, 1.604 million viewers overall) that generated the show’s highest total-viewer result since Tuesday, Feb. 6 (1.733 million). In 18-49, it was the show’s top rating, excluding nights with high-rated primetime NFL coverage, since Monday, Feb. 26 (0.40).
LATE-NIGHT WEEKLY AVERAGES
(According to viewing figures from Nielsen Media Research for the week of Nov. 5-9. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
(According to viewing figures from Nielsen Media Research for the week of Nov. 5-9. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.43 rating, 3 share *
CBS “Late Show,” 0.48/3
ABC “Kimmel,” 0.38/3 *
NBC “Tonight” 0.43 rating, 3 share *
CBS “Late Show,” 0.48/3
ABC “Kimmel,” 0.38/3 *
12:35-1:05 a.m. ET
ABC “Nightline,” 0.26/2 *
ABC “Nightline,” 0.26/2 *
12:35-1:35 a.m. ET
NBC “Late Night,” 0.30/3 *
CBS “Late Late Show,” 0.24/2 *
NBC “Late Night,” 0.30/3 *
CBS “Late Late Show,” 0.24/2 *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.18/2 *
NBC “Last Call,” 0.18/2 *
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.231 million viewers *
CBS “Late Show,” 3.119 million viewers
ABC “Kimmel,” 1.953 million viewers *
NBC “Tonight,” 2.231 million viewers *
CBS “Late Show,” 3.119 million viewers
ABC “Kimmel,” 1.953 million viewers *
12:35-1:05 a.m. ET
ABC “Nightline,” 1.275 million viewers *
ABC “Nightline,” 1.275 million viewers *
12:35-1:35 a.m. ET
NBC “Late Night,” 1.364 million viewers *
CBS “The Late Late Show,” 1.325 million viewers *
NBC “Late Night,” 1.364 million viewers *
CBS “The Late Late Show,” 1.325 million viewers *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.784 million viewers *
NBC “Last Call,” 0.784 million viewers *
* Tuesday’s “Tonight,” which aired in a later timeslot and was a rebroadcast, is excluded. “Nightline,” “Late Late Show” and “Last Call” were preempted Tuesday for election coverage. Friday’s “Kimmel,” “Late Night,” “Late Late Show” and “Last Call” were encores.
SEASON AVERAGES
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.51 rating, 3 share
CBS “Late Show,” 0.51/3
ABC “Kimmel,” 0.40/3
NBC “Tonight” 0.51 rating, 3 share
CBS “Late Show,” 0.51/3
ABC “Kimmel,” 0.40/3
12:35-1:05 a.m. ET
ABC “Nightline,” 0.27/2
ABC “Nightline,” 0.27/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.31/3
CBS “The Late Late Show,” 0.24/2
NBC “Late Night,” 0.31/3
CBS “The Late Late Show,” 0.24/2
1:35-2:05 a.m. ET
NBC “Last Call,” 0.19/2
NBC “Last Call,” 0.19/2
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.351 million viewers
CBS “Late Show,” 3.537 million viewers
ABC “Kimmel,” 2.034 million viewers
NBC “Tonight,” 2.351 million viewers
CBS “Late Show,” 3.537 million viewers
ABC “Kimmel,” 2.034 million viewers
12:35-1:05 a.m. ET
ABC “Nightline,” 1.312 million viewers
ABC “Nightline,” 1.312 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.423 million viewers
CBS “The Late Late Show,” 1.321 million viewers
NBC “Late Night,” 1.423 million viewers
CBS “The Late Late Show,” 1.321 million viewers
1:35-2:05 a.m. ET
NBC “Last Call,” 0.770 million viewers
NBC “Last Call,” 0.770 million viewers
SELECTED CABLE RESULTS, WEEK OF NOV. 5-9
NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.23
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.42
Adult Swim, 12:30-1:30 a.m. ET, 0.36
Adult Swim, 12:30-1:30 a.m. ET, 0.36
Each adult 18-49 rating point equals 1.29 million viewers.
TOTAL VIEWERS
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.771 million
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.857 million
Adult Swim, 12:30-1:30 a.m. ET, 0.699 million
Adult Swim, 12:30-1:30 a.m. ET, 0.699 million
NBC WINS THE PRIMETIME WEEK OF NOV. 5-11 IN 18-49, TOTAL VIEWERS AND ALL OTHER KEY MEASURES
“Sunday Night Football” Is the #1 Show of the Week in Total Viewers and 18-49, “Voice,” “Chicago Fire,” Election Coverage, “Manifest” and “Chicago Med” Join It in the Top 20 in 18-49; In Total Viewers, “SNF,” “Voice,” “Med” & “Fire” Make the Top 10
“Voice” Is the Week’s #1 Alternative Series, “Manifest” Is the #1 New Series in 18-49
NBC Has Ranked 1 or Tied for #1 Every Week This Season in Adults 18-49 Except World Series Week, Has Finished #1 or Tied for #1 for 21 of the Last 22 Weeks
"Voice" & "Manifest Lead NBC to the Monday Victory Among the Big 4 in Every Key Measure
L+3: “Manifest” Jumps +114% in L+3 to Generate Growth Vs. Its Prior Episode, Posts Monday’s Biggest Lifts in 18-49 and Total Viewers
NBC News Election Coverage Takes Tuesday Night Among the Broadcast Networks
NBC Wins Wednesday by Nearly 2 Million Viewers, "Chicago Med" Is the #1 Most-Watched Show, "Fire" & "P.D." Win at 9 & 10 in 18-49
L+3: “Chicago P.D.” Captures Wednesday’s Largest L+3 Lifts in 18-49 and Total Viewers
Thursday’s “Superstore” Earns Its Best Total-Viewer Result Since March, “Good Place” Rises to a Five-Week High, "SVU" Is the Night’s Top 10 p.m. Drama in 18-49
L+3: The Prior Friday’s “Midnight, Texas” Ties For the Night’s Biggest L+3 Lift on the Big 4 in 18-49 Percentage
Cowboys-Eagles “Sunday Night Football” Tops the Year-Ago Game by +15% in Total Viewers
UNIVERSAL CITY, Calif. — Nov. 13, 2018 — NBC has claimed the primetime ratings week of Nov. 5-11 among the Big 4 networks in adults 18-49, total viewers and every other key ratings demographic (including a tie in men 18-34), according to “live plus same day” viewership figures from Nielsen Media Research.
NBC’s victorious week was led by Cowboys-Eagles “Sunday Night Football,” the #1 primetime telecast of the week in adults 18-49 and total viewers.
NBC also topped the week’s adult 18-49 ranker with the #1 alternative series, “The Voice,” and the #1 new series, “New Amsterdam.”
With the 18-49 win for the week, NBC has retaken the season-to-date lead from Fox, which had moved ahead two weeks earlier during a week of five primetime World Series telecasts, an NFL game and a separate NFL overrun.
That World Series week is the only week NBC has lost so far this season in 18-49. Extending back into last summer, NBC has now finished #1 or tied for #1 among the Big 4 in adults 18-49 for 21 of the last 22 weeks.
In 18-49, “SNF” ranked #1 among primetime Big 4 telecasts in 18-49, Monday’s “The Voice” finished #6, “Chicago Fire” and Tuesday’s NBC News election coverage tied for #11 and “Manifest” and “Chicago Med” tied for #15. Rankings exclude sports pre- and post-game shows.
In total viewers, NBC placed four shows in the top 10 among Big 4 primetime programs: #1 “Sunday Night Football, #6 “The Voice,” #8 “Chicago Med” and #9 “Chicago Fire.”
Season to date, NBC ranks #1 among ABC, CBS, NBC and Fox in adults 18-49, adults 25-54 and all key adult-female demographics. In total viewers, NBC is running within just 233,000 viewers of #1 CBS (9.131 million vs. 8.898 million), NBC’s closest position to CBS at this point in the season in 17 years, since holding the lead at this point in 2001.
Weekly ratings are “live plus same day” figures from Nielsen Media Research unless otherwise noted. Season-to-date ratings are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”
Week 7 Averages
Adult 18-49 Rating, “live plus same day,” Nov. 5-11
NBC…1.8
Fox…1.5
CBS…1.1
ABC…0.9
CW…0.3
Total Viewers
NBC…7.1 million
CBS…6.8 million
Fox…5.3 million
ABC…4.6 million
CW…0.9 million
Season-to-Date Averages
Adult 18-49 Rating, “Most Current”
NBC…2.2
Fox…2.1
CBS…1.5
ABC…1.3
CW…0.4
Total Viewers
CBS…9.1 million
NBC…8.9 million
Fox…7.4 million
ABC…5.8 million
CW…1.3 million
NBC highlights for the week of Nov. 5-11:
Monday
NBC ranked #1 for the night among the Big 4 networks in adults 18-49, total viewers and every other key category.
“The Voice” (1.8 rating in 18-49, 9.0 million viewers overall from 8-10 p.m. ET) ranked as the #1 show of the night on the Big 4 networks in adults 18-49, total viewers and every other key measure, while maintain 100% week to week in 18-49 rating (1.8 vs. 1.8) and 96% in total viewers (9.0 million vs. 9.5 million).”Voice” won the two-hour time period among the Big 4 networks in all key categories, with a 100% margin over “Dancing With the Stars” head to head from 8-10 p.m. in 18-49 (1.8 vs. 1.0).
“Live Plus Three Day” Ratings: “The Voice” increased by +19% in 18-49 (from a 1.75 rating to a 2.08) and +1.5 million viewers overall (9.0 million to 10.5 million) going from “live plus same day” Nielsens to L+3.
“Live Plus Seven Day” Ratings: Monday’s “The Voice” has grown by +23% in 18-49 rating going from L+SD to L+7 (from a 1.97 to a 2.42) and more than +1.9 million viewers overall (9.7 million to 11.7 million). When projected seven-day non-linear viewing is included, the “Voice” 18-49 rating increases to a 2.85.
Upscale: Monday’s “Voice” is delivering a solidly upscale audience, indexing at a 106 among adults 18-49 living in homes with $100K+ incomes.
“Manifest” (1.2 rating in 18-49, 6.3 million viewers overall from 10-11 p.m. ET) tied as the #1 scripted show of the night with “9-1-1” and the 10-11 p.m. timeslot among the ABC-CBS-NBC dramas in adults 18-49 and every other key demographic. “Manifest” outrated ABC’s“The Good Doctor” in the hour in 18-49 by +20% (1.2 vs. 1.0) and topped CBS’ “Bull” by +50% (1.2 vs. 0.8). L+3: “Manifest” grew by +114% in 18-49 (from a 1.24 rating to a 2.65) and +5.3 million viewers overall (6.3 million to 11.6 million) going from L+SD to L+3, for the biggest lifts of the night on the Big 4 in 18-49 rating and percentage, as well as total viewers. The L+3 lifts turned an -11% decline versus the show’s prior telecast in L+SD 18-49 rating (1.24 vs. 1.40 on Oct. 22) to a +2% gain (2.65 vs. 2.60). L+7: “Manifest” has increased by +108% in 18-49 rating going from L+SD to L+7 (from a 1.68 to a 3.50) and +7.2 million viewers overall (8.2 million to 15.4 million). When projected seven-day non-linear viewing is included, the “Manifest” 18-49 rating increases to a 4.75, a +183% increase on the show’s L+SD figure. Upscale: “Manifest” is generating a strong upscale audience, indexing at a 115 among adults 18-49 living in homes with $100K+ incomes.
Tuesday
NBC News coverage of the mid-term elections won the night among the broadcast networks in adults 18-49, adults 25-54 and total viewers. From 8-11 p.m. ET, election coverage averaged a 1.3 rating in adults 18-49, a 1.8 in adults 25-54 and 5.407 million viewers overall.
Wednesday
NBC won the night in total viewers, growing more than +2.7 million persons or +55% versus the same Wednesday last year (7.8 million vs. 5.1 million on Nov. 8, 2017). NBC’s total-viewer margin of victory for the night was +1.9 million viewers or +31% (7.839 million vs. 5.964 million for #2 CBS). NBC has ranked as the #1 entertainment network on seven of seven Wednesdays so far this season in total viewers.
“Chicago Med” (1.2 rating in 18-49, 8.4 million viewers overall from 8-9 p.m. ET) was the #1 most-watched telecast of the night, with the show’s most-watched regular-slot episode since Thursday March 2, 2017 (8.8 million with a “Voice” lead-in). It was also NBC’s best overall audience delivery with in-season regular programming in the timeslot in nearly four years, since Nov. 19, 2014 (8.6 million for “Mysteries of Laura”). Week to week, “Med” grew by +9% in 18-49 (1.2 vs. 1.1) and +8% in total viewers (8.4 million vs. 7.8 million). L+3: “Med” grew by +47% in 18-49 (1.19 to 1.75) and +2.2 million viewers overall (8.4 million to 10.6 million) going from L+SD to L+3. L+7: “Med” is increasing by +63% in 18-49 rating going from L+SD to L+7 (from a 1.26 to a 2.05) and +3.3 million viewers overall (8.0 million to 11.3 million). When projected seven-day non-linear viewing is included, the “Med” 18-49 rating grows to a 2.40.
“Chicago Fire” (1.3 rating in 18-49, 8.2 million viewers overall from 9-10 p.m. ET) won the timeslot among the broadcast networks in adults 18-49 and total viewers, growing +8% week to week in 18-49 (1.3 vs. 1.2) and +4% in total viewers (8.3 million vs. 8.0 million), to hit a four-week high in total viewers (best since Oct. 10, 8.4 million). “Fire” was the #2 show of the night on the Big 4 in total viewers, behind only “Chicago Med.” L+3: “Fire” was up +52% in 18-49 (1.27 to 1.93) and more than +2.7 million viewers overall (8.2 million to 11.0 million) going from L+SD to L+3 Nielsens. L+7: “Fire” is growing by +64% in 18-49 rating (from a 1.31 to a 2.15) and +3.5 million viewers overall (8.0 million to 11.5 million) going from L+SD to L+7. With the addition of projected seven-day non-linear ratings, the “Fire” figure increases to a 2.52 in 18-49.
“Chicago P.D.” (1.1 rating in 18-49, 6.8 million viewers overall from 10-11 p.m. ET) won the timeslot among the ABC, CBS and NBC dramas in adults 18-49, adults 25-54, total viewers and every other key measure, prevailing among those dramas by a +38% margin in adults 18-49 (1.1 vs. 0.8 for “Criminal Minds”) and in total viewers by more than +2.2 million persons or +50% (6.8 million vs. 4.6 million for “Criminal Minds”). L+3: “P.D.” grew by +74% in 18-49 (1.08 to 1.88) and +3.3 million viewers overall (6.8 million to 10.1 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lifts of the night in 18-49 rating and total viewers. L+7: “Chicago P.D.” is increasing by +87% in 18-49 rating this season going from L+SD to L+7 (from a 1.17 to a 2.19) and more than +4.0 million viewers overall (7.1 million to 11.2 million). With the addition of projected seven-day non-linear ratings, the “P.D.” figure grows to a 2.55.
Thursday
“Superstore” (0.9 rating in 18-49, 3.3 million viewers overall from 8-8:30 p.m. ET) delivered the show’s most-watched episode since March 22 (3.8 million) and equaled its highest 18-49 rating since that same date (1.1). It was the second week in a row “Superstore” grew in total viewers and fourth week in a row it maintained a 0.9 in 18-49. L+3: “Superstore” increased by +46% in 18-49 (0.91 to 1.33) and +972,000 viewers overall (3.3 million to 4.2 million) going from L+SD to L+3 Nielsens. L+7: “Superstore” is growing by +64% in 18-49 rating going from L+SD to L+7 (from a 0.85 to a 1.39) and more than +1.2 million viewers overall (3.1 million to 4.3 million). When projected non-linear seven-day viewing is included, the “Superstore” 18-49 rating increases to a 2.15, a gain of +153% versus the show’s L+SD 0.85.Upscale: “Superstore” is attracting a strong upscale audience this season, indexing at a 117 among adults 18-49 in $100K+ homes. Among adults 18-49 with four or more years of college, “Superstore” is indexing at a 120.
“The Good Place” (0.8 rating in 18-49, 2.8 million viewers overall from 8:30-9 p.m. ET) generated a five-week high in total viewers, the shows biggest audience since Oct. 4 (3.0 million). It was the second week in a row “Good Place” has grown in total viewers and fifth week in a row it’s maintained a 0.8 in 18-49. L+3: “The Good Place” grew by +62% in 18-49 going from L+SD to L+3 (0.84 to 1.36) and more than +1.2 million viewers overall (2.8 million to 4.0 million). L+7: “The Good Place” has increased by +84% in 18-49 rating going from L+SD to L+7 so far this season (from a 0.89 to a 1.64) and by +1.8 million viewers overall (2.9 million to 4.7 million). With the addition of projected seven-day non-linear ratings, the “Good Place” figure grows to a 2.59, nearly three times the show’s 0.89 in L+SD. Upscale: “The Good Place” is generating powerful high-income and high-education audiences this season, indexing at a 140 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes), to rank #3 among primetime entertainment shows on the Big 4 networks, and a 155 among adults 18-49 with four or more years of college to rank #1.
An encore recap “Road to the Live Shows” Thursday edition of “The Voice” (0.7 rating in 18-49, 3.8 million viewers overall from 9-10 p.m. ET) was up +20% versus NBC’s average in the timeslot so far this season in total viewers (3.8 million vs. 3.2 million). The “Voice” rebroadcast grew +8% from its first half-hour to its second in total viewers (3.7 million to 4.0 million) and maintained or increased its rating from half-hour to half-hour in every key demographic.
“Law & Order: SVU” (0.9 rating in 18-49, 4.4 million viewers overall from 10-11 p.m. ET) ranked #1 among entertainment programs in the time period in adults 18-49, adults 25-54 and most other key demos, topping the 10 p.m. ABC-CBS-NBC drama competition by a +29% margin in adults 18-49 (0.9 vs. 0.7 each for ABC and CBS). L+3: “SVU” increased by +77% in 18-49 (0.93 to 1.65) and +2.5 million viewers overall (4.4 million to 6.9 million) going from L+SD to L+3 Nielsens. L+7: “SVU” has grown by +104% this season in 18-49 rating going from L+SD to L+7 (from a 0.99 to a 2.02) and +3.2 million viewers overall (4.5 million to 7.7 million). When projected seven-day non-linear viewing is included, the “SVU” 18-49 rating increases to a 2.57, a +160% gain versus the show’s L+SD 0.99.
Friday
“Blindspot” (0.5 rating in 18-49, 2.7 million viewers overall from 8-9 p.m. ET) scored the show’s highest 18-49 rating since its Oct. 12 season premiere (0.5) and equaled its high since March 30 (0.6), growing +0.1 of a point or +25% week to week in 18-49 (0.5 vs. 0.4) and +11% in total viewers (2.7 million vs. 2.4 million). L+3: The prior week’s “Blindspot” grew by +60% in 18-49 (0.42 to 0.67) and +1.1 million viewers overall (2.4 million to 3.5 million) going from L+SD to L+3 Nielsens. L+7: “Blindspot” is growing by +87% in 18-49 rating going from L+SD to L+7 (from a 0.46 to a 0.86) and more than +1.5 million viewers overall (2.7 million to 4.2 million). With the addition of projected seven-day non-linear ratings, the “Blindspot” 18-49 figure increases to a 1.08, a +135% gain versus the show’s L+SD 0.46. Upscale: “Blindspot” is generating a significant upscale audience, indexing at a 110 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes). Among adults 18-49 with four or more years of college, “Blindspot” is delivering a 115 index.
“Midnight, Texas” (0.4 rating in 18-49, 1.9 million viewers overall from 9-10 p.m. ET) retained 100% week to week in 18-49 (0.4 vs. 0.4) and 98% in total viewers (1.948 million vs. 1.987 million). L+3: The previous Friday’s “Midnight” grew by 64% in 18-49 (0.39 to 0.64) and +937,000 viewers overall (2.0 million to 2.9 million) going from L+SD to L+3 Nielsens, to tie for the biggest lift of the night on the Big 4 in 18-49 percentage.
“Dateline NBC” (0.5 rating in 18-49, 0.8 in adults 25-54, 2.8 million viewers overall from 10-11 p.m. ET) finished as the #1 newsmagazine of the night in adults 18-49, adults 25-54 and total viewers, and maintained 100% week to week in adults 18-49 (0.5 vs. 0.5) and adults 25-54 (0.8 vs. 0.8) and 96% in total viewers (2.8 million vs. 2.9 million). L+3: The prior Friday’s “Dateline” increased by +47% in 18-49 (0.51 to 0.75) and more than +1.1 million viewers overall (2.9 million to 4.1 million) going from L+SD to L+3 Nielsens. L+7: Friday’s “Dateline” is growing by +38% this season in 18-49 rating (from a 0.65 to a 0.90) and more than +1.1 million viewers overall (3.8 million to 4.9 million) going from L+SD to L+7. Upscale: Friday’s “Dateline” is delivering a solid upscale audience, indexing at a 112 among adults 18-49 in $100K+ homes. Among adults 18-49 with four or more years of college, Friday’s “Dateline” is indexing at a 111.
Saturday
NBC Sports coverage of Notre Dame Football, featuring Florida State at Notre Dame (0.7 rating in 18-49, 3.2 million viewers overall from 7:30-11 p.m. ET) finished #2 for the night among the Big 4 nets in 18-49 and topped the comparable year-ago game by +6% in total viewers (3.173 million vs. 2.988 million for USC-Notre Dame on Oct. 21, 2017)..
Sunday
NBC Sports coverage of Dallas Cowboys-Philadelphia Eagles “Sunday Night Football” (6.5 rating in 18-49, 20.1 million viewers overall from 8:23-11:26 p.m. ET) swept the night in all key ratings measures – adults, men and women 18-34, 18-49 and 25-54, plus total viewers. The Cowboys-Eagles game is up +12% in 18-49 and +15% in total viewers versus the comparable year-ago Patriots-Broncos matchup (5.8 in 18-49, 17.5 million on Nov. 12, 2017).
TODAY IS #1 IN TOTAL VIEWERS FOR 3 STRAIGHT WEEKS
TODAY Wins Election Week Outright and Posts Its First “Three-Peat” Total Viewer Win Since the Olympics
TODAY Wins 150 Weeks Straight in Key Demo
TODAY Posts Closest Total Viewer Margin Vs. GMA in 7 Years
NEW YORK – November 13, 2018 –Last week, the week of the mid-term elections, TODAY was the number-one morning show across the board proving once again that more viewers turn to TODAY for breaking news. TODAY topped “Good Morning America” in total viewers for the third consecutive week, marking its first “three-peat” total viewer win since the Pyeongchang Olympics. TODAY also won the key demo A25-54 for the week, marking 150 straight weeks in the top spot, its best streak in over six years. Additionally, TODAY widened its demo lead over GMA by 81% versus a year ago.
Season to date, TODAY is posting its closest total viewer margin versus GMA in seven years and its demo lead is up 35%.
TODAY HIGHLIGHTS:
| Program | P25-54 Rtg | P25-54 Imps | P18-49 Rtg | P18-49 Imps | P2+ Imps |
| TODAY | 1.16 | 1,402 | 0.79 | 1,012 | 4,251 |
| CBS THIS MORNING | 0.69 | 837 | 0.46 | 592 | 3,202 |
| GOOD MORNING AMERICA | 1.01 | 1,223 | 0.71 | 912 | 4,219 |
TODAY averaged 1.402 million A25-54 viewers, leading GMA by +179,000 (+15%) and CBS This Morning by +565,000 (+67%)
- TODAY has now ranked #1 among A25-54 viewers for 149 consecutive weeks (best streak in over six years) and 165 of the last 166 weeks
- TODAY delivered a 1.16 A25-54 rating, +0.15 points ahead of GMA and +0.47 points more than CBS
- TODAY posted four-week highs in A25-54 viewership and demo advantage over GMA
- Week over-week, TODAY increased by +39,000 A25-54 viewers and widened its advantage over GMA by 85%
- Compared to the same week last season, TODAY’s demo leads rose by 81% over GMA and by 16% versus CBS
TODAY averaged 1.012 million A18-49 viewers, +100,000 (+11%) ahead of GMA and +420,000 (+71%) higher than CBS
- TODAY delivered a 0.79 A18-49 rating, +0.08 points more than GMA and +0.33 points better than CBS
- Versus prior week, TODAY saw the biggest increase of A18-49 viewers (+36,000) and widened its leads by 56% over GMA and 6% over CBS
TODAY averaged 4.251 million total viewers, leading GMA by +32,000 (+1%) and CBS This Morning by +1.049 million (+33%)
- TODAY ranked #1 among total viewers for the third consecutive week, its first “three-peat” since the Pyeongchang Olympics (weeks of 2/5, 2/12, 2/19/2018)
- TODAY also led CBS This Morning by over one million viewers for the third straight week (also best showing since Pyeongchang)
- Week-over-week, TODAY added the most total viewers (+248,000, or +6%)
- Versus the same week last season, TODAY almost doubled its total viewer advantage over CBS (up 96%)
SEASON-TO-DATE (9/24/2018-11/11/2018)
TODAY ranks #1 among A25-54 and A18-49
- In A25-54, TODAY’s lead vs. GMA is up 35% while its lead over CBS is up 8%
TODAY is posting its biggest season-to-date total viewer lead over CBS in three years
- TODAY’s total viewer advantage over CBS is up 59% vs. the same period last season (+971,000 vs. +611,000 last season)
- TODAY’s total viewer gap vs. GMA is 45% closer than the same period last season (-74,000 in the first seven weeks of current season vs. -134,000 deficit last year)
- This is TODAY’s closest total viewer margin vs. GMA in seven years
NBC NIGHTLY NEWS WITH LESTER HOLT WINS THE WEEK
#1 in Key Demo for 15 Straight Weeks; Hits 33 Week High
Only Broadcast to Grow Key Demo and A18-49 Audience Year-Over-Year
33 Week High in Total Viewers; Narrowest Gap Vs. ABC Since 2018 Winter Olympics
NOVEMBER 13, 2018 – NBC Nightly News with Lester Holt is the #1 most-watched evening broadcast in the key news demo for the week of November 5, according to Nielsen Media Research data. Nightly News continues as the #1 most-watched evening newscast season-to-date in the key demo, delivering its largest demo lead over CBS in five seasons.
The broadcast continues its strong performance in the key demo averaging 2.0 million A25-54 viewers, besting ABC World News Tonight by +124,000 viewers (+7%) and more than tripling its week-over-week lead. The broadcast topped CBS Evening News by +722,000 viewers (+57%). Nightly News has won the key demo for 15 consecutive weeks and hit a 33 week viewer high. Additionally, the broadcast grew its key demo audience week-over-week and was the only broadcast to grow year-over-year.
This morning, Holt was voted the most trusted news anchor in America by an all new Morning Consult/Hollywood Reporter survey. Last Thursday, Holt anchored the broadcast from Thousand Oaks, Calif. in the wake of the mass shooting at the Borderline Bar & Grill. On Friday, he anchored from Pacific Palisades to report on the wildfires raging across the state.
For the week of November 5, Nightly News averaged 1.4 million A18-49 viewers topping ABC by +147,000 (+12%) and CBS by +477,000 viewers (+52%). Nightly News has won A18-49 for 11 of the past 12 weeks, grew week-over-week, and was the only broadcast to grow year-over-year.
8.6 million total viewers tuned in to Nightly News for the week of November 5 leading CBS Evening News by 2.3 million total viewers (+37%) and posting the narrowest total viewer margin against ABC since winning the first week of the PyeongChang Games (2/05/2018). The broadcast grew week-over-week and hit a 33 week high in total viewers.
# # #
Weekly Highlights:
- Nightly News averaged 2.0 million A25-54 viewers, outperforming ABC by +124,000 viewers (+7%) and CBS by +722,000 (+57%).
- Nightly News has won the key demo for 15 consecutive weeks and hit a 33 week high.
- Nightly News more than tripled its week-over-week key demo advantage over ABC.
- Nightly News averaged 1.4 million A18-49 viewers, topping ABC by +147,000 viewers (+12%) CBS by +477,000 (+52%).
- Nightly News has won A18-49 for 11 of the past 12 weeks.
- Nightly News averaged 8.6 million total viewers, beating CBS by +2.3 million (+37%).
- Nightly News posted the narrowest total viewer margin against ABC since winning the first week of the PyeongChang Games (2/05/2018) and hit a 33 week total viewer high.
- Nightly News grew across-the-board week over week and was the only broadcast to grow its key demo and A18-49 audience year over year.
Season Highlights:
- Nightly News is the #1 evening newscast this season in A25-54 and A18-49.
- Nightly News holds its largest A25-54 demo advantage over CBS in five seasons.
Week of November 5 – November 9, 2018:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 8.564 | 1.65 | 1.991 | 1.08 | 1.394 |
| CBS | 6.250 | 1.05 | 1.269 | 0.71 | 0.917 |
| ABC | 8.734 | 1.55 | 1.867 | 0.97 | 1.247 |
# # #
ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
NBC Nightly News with Lester Holt is the most-watched evening newscast in America among the key news demo for the past 21 seasons. The broadcast provides the very latest on the day’s top stories, going beyond the headlines to add context and analysis to the most pressing issues of our time. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Jenn Suozzo is the executive producer.
NBC Nightly News with Lester Holt is the most-watched evening newscast in America among the key news demo for the past 21 seasons. The broadcast provides the very latest on the day’s top stories, going beyond the headlines to add context and analysis to the most pressing issues of our time. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Jenn Suozzo is the executive producer.
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