NBC NEWS FINISHES 2018 WITH A THREE-PEAT: ALL FOUR SHOWS ARE #1 FOR THIRD STRAIGHT YEAR
First Time Ever TODAY, NBC Nightly News with Lester Holt, Meet the Press with Chuck Todd and Dateline NBC Win Key Demos Three Years in a Row
NBC News Also Topples Competition in 2018 Special Events Coverage with Midterm Election and Royal Wedding
DECEMBER 31, 2018 – All four NBC News broadcasts close out 2018 at #1 in the key A25-54 and A18-49 demos, according to Nielsen Media Research. This marks the first time ever that TODAY, NBC Nightly News with Lester Holt, Meet the Press with Chuck Todd and Dateline NBC clinch the top spots for three consecutive calendar years in the demos most valued by advertisers. The network’s original and standout reporting, exclusive interviews and a record 253 scoops broken by the Investigative Unit this year continue to drive the broadcasts’ success. This achievement comes on the heels of NBC News’ three-peat win for the 2017-2018 broadcast season.
TODAY wins the A25-54 demo for the third straight year, and continues to outperform ABC’s Good Morning America in the younger A18-49 demo for the 27th consecutive year. Co-anchored by Savannah Guthrie and Hoda Kotb, TODAY also finishes 2018 on a roll, claiming the #1 spot across the board for seven weeks in the fourth quarter. Additionally, the morning broadcast posts its best total viewer margin vs. GMA in six years.
NBC Nightly News with Lester Holt is the #1 evening newscast in the key A25-54 demo for 11 straight years. Led by anchor Lester Holt, America’s most-trusted TV news anchor according to a recent poll by The Hollywood Reporters/Morning Consult, the newscast also wins among the younger A18-49 demo for the 22nd consecutive year. Additionally, Nightly News posts its best A25-54 advantage vs. CBS Evening News in six years.
Meet the Press with Chuck Todd achieves a rare milestone with its first across-the-board calendar-year win in six years. The longest-running Sunday public affairs program is #1 in A25-54 for the third straight year, its best streak in six years, and #1 in A18-49 for four consecutive years. Additionally, Meet the Press clinches the top spot in total viewers for the first time in six years, surpassing ABC’s This Week and CBS’ Face the Nation. In the influential D.C. market, Meet the Press won every single Sunday in total viewers since March 2015, while beating out ABC, CBS and Fox News Sunday across the board, widening its lead in both total viewers and the key demos vs. the prior year.
Dateline NBC closes out 2018 with its third across-the-board calendar-year win, marking its best streak ever. For the third consecutive year, the Friday newsmagazine is #1 in both key demos – A25-54 and A18-49 – as well as total viewers.
In addition to the network’s signature programs, NBC News also won across the board during key special events coverage, including the 2018 midterm election and the Royal Wedding. As Americans cast their votes on Election Day, NBC News’ midterm coverage anchored by Lester Holt and Savannah Guthrie, and joined by Chuck Todd, was #1, surpassing all broadcast networks in both total viewers and the key A25-54 demo during primetime hours. Additionally, TODAY’s coverage of the Royal Wedding from Windsor was #1, beating out all other networks during the live coverage of the ceremony and nuptials of Prince Harry and Meghan Markle, as well as all the lead-up to the wedding the day prior.
*Source: Nielsen Media Research, Live+SD, 1/1/2018-12/23/2018 with one week remaining in the 2018 broadcast year; NBC News programs vs. respective competitive sets; regularly-titled telecasts only, excluding specials, breakouts, and repeats.
More Americans watch NBC News than any news organization in the world. Its leading and award-winning television news broadcasts include TODAY, NBC Nightly News with Lester Holt, Meet the Press with Chuck Todd, Dateline NBC, and TODAY with Kathie Lee and Hoda, as well as primetime specials and breaking news reports. For the 2017-2018 season, all four NBC News marquee broadcasts were #1 in the key news demo for the third time in a row. The rapidly-growing NBC News Digital Group, along with the SiriusXM TODAY Show Radio channel, provides continuous content to consumers wherever they are, whenever they want it. NBC News also operates Peacock Productions, an award-winning in-house production company, and the NBC NewsChannel affiliate news service.
NBC News is part of the NBCUniversal News Group, a division of NBCUniversal, which is owned by Comcast Corporation. For more information about NBCUniversal, please visit www.NBCUniversal.com.
‘TONIGHT SHOW’ TAKES THE LATE-NIGHT RATINGS WEEK OF DEC. 17-21 IN 18-49
Excluding Weeks of NFL or Olympic Boosts, It’s “Tonight’s” Top 18-49 Week Since April and Most-Watched Week in the Past Year
Seth Meyers Ranks #1 in All Key Demos at 12:35 a.m.
NEW YORK — Dec. 27, 2018 —“The Tonight Show Starring Jimmy Fallon” has won the late-night ratings week of Dec. 17-21 versus “The Late Show with Stephen Colbert” and “Jimmy Kimmel Live” in adults 18-49 and most other key demographics, according to “live plus same day” figures from Nielsen Media Research.
For the week, “Tonight” earned a 0.52 rating in 18-49 and 2.641 million viewers overall. Excluding weeks of major weekday primetime sporting events (NFL and Olympics), this is “Tonight” highest weekly 18-49 rating since March 9-13 (0.53) and most-watched week in the past year (since the week of Dec. 18-22, 2017, 3.069 million).
In addition to last week’s win in the key adult 18-49 measure, “Tonight” also took the week in adults 25-54, adults 18-34, all key adult-female demographics, men 18-34 and men 25-54. Note that Kimmel aired a Friday encore.
In “most current” Nielsens for the season to date, “Tonight” leads Colbert and Kimmel in adults 18-49, adults 25-54, adults 18-34, men 18-34 and all key adult-female demographics.
Last week at 12:35 a.m. ET, “Late Night with Seth Meyers” ranked #1 versus “The Late Late Show with James Corden” in adults 18-49 and all other key demographics (including a tie in men 18-49).
The strong “Tonight Show” week was paced by Tuesday’s telecast, which followed the “Voice” finale in primetime and featured guests Michelle Obama and Ariana Grande. That Dec. 18 “Tonight Show” averaged a 0.66 rating in adults 18-49, 3.489 million viewers overall, making it the show’s most-watched Tuesday telecast in two years, since Dec. 13, 2016 (3.756 million, also a “Voice” finale night).
Excluding nights of major primetime sports coverage, it was “Tonight’s” most-watched episode on any night of the week since Michelle Obama’s last appearance, nearly two years ago on Wednesday, Jan., 11, 2017 (4.090 million).
In 18-49, the Dec. 18 telecast matched the show’s high for any night of the week, excluding nights of primetime NFL coverage, since Monday, Feb. 26, 2018 (0.68), the night of the show’s return after an Olympics hiatus.
Tuesday’s “Late Night with Seth Meyers” (1.631 million viewers overall) generated the show’s most-watched episode, excluding NFL nights, in 10 months, since Tuesday, Feb. 6 (1.733 million).
LATE-NIGHT WEEKLY AVERAGES
(According to viewing figures from Nielsen Media Research for the week of Dec. 17-21. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
(According to viewing figures from Nielsen Media Research for the week of Dec. 17-21. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.52 rating, 4 share
CBS “Late Show,” 0.46/3
ABC “Kimmel,” 0.34/2 *
NBC “Tonight” 0.52 rating, 4 share
CBS “Late Show,” 0.46/3
ABC “Kimmel,” 0.34/2 *
12:35-1:05 a.m. ET
ABC “Nightline,” 0.23/2
ABC “Nightline,” 0.23/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.27/3 *
CBS “Late Late Show,” 0.25/2 *
NBC “Late Night,” 0.27/3 *
CBS “Late Late Show,” 0.25/2 *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.17/2 (R)
NBC “Last Call,” 0.17/2 (R)
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.641 million viewers
CBS “Late Show,” 3.142 million viewers
ABC “Kimmel,” 1.789 million viewers *
NBC “Tonight,” 2.641 million viewers
CBS “Late Show,” 3.142 million viewers
ABC “Kimmel,” 1.789 million viewers *
12:35-1:05 a.m. ET
ABC “Nightline,” 1.196 million viewers
ABC “Nightline,” 1.196 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.305 million viewers *
CBS “The Late Late Show,” 1.315 million viewers *
NBC “Late Night,” 1.305 million viewers *
CBS “The Late Late Show,” 1.315 million viewers *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.709 million viewers (R)
NBC “Last Call,” 0.709 million viewers (R)
* Friday’s “Kimmel,” “Late Night” and “Late Late Show” were encores. “Last Call” was preempted on Friday.
SEASON AVERAGES
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.54 rating, 4 share
CBS “Late Show,” 0.52/4
ABC “Kimmel,” 0.40/3
NBC “Tonight” 0.54 rating, 4 share
CBS “Late Show,” 0.52/4
ABC “Kimmel,” 0.40/3
12:35-1:05 a.m. ET
ABC “Nightline,” 0.26/2
ABC “Nightline,” 0.26/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.32/3
CBS “The Late Late Show,” 0.25/2
NBC “Late Night,” 0.32/3
CBS “The Late Late Show,” 0.25/2
1:35-2:05 a.m. ET
NBC “Last Call,” 0.19/2
NBC “Last Call,” 0.19/2
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.485 million viewers
CBS “Late Show,” 3.685 million viewers
ABC “Kimmel,” 2.066 million viewers
NBC “Tonight,” 2.485 million viewers
CBS “Late Show,” 3.685 million viewers
ABC “Kimmel,” 2.066 million viewers
12:35-1:05 a.m. ET
ABC “Nightline,” 1.309 million viewers
ABC “Nightline,” 1.309 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.479 million viewers
CBS “The Late Late Show,” 1.352 million viewers
NBC “Late Night,” 1.479 million viewers
CBS “The Late Late Show,” 1.352 million viewers
1:35-2:05 a.m. ET
NBC “Last Call,” 0.773 million viewers
NBC “Last Call,” 0.773 million viewers
SELECTED CABLE RESULTS, WEEK OF DEC. 17-21
NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.20 **
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.44
Adult Swim, 12:30-1:30 a.m. ET, 0.35
Adult Swim, 12:30-1:30 a.m. ET, 0.35
Each adult 18-49 rating point equals 1.29 million viewers.
TOTAL VIEWERS
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.637 million **
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.914 million
Adult Swim, 12:30-1:30 a.m. ET, 0.727 million
Adult Swim, 12:30-1:30 a.m. ET, 0.727 million
** Thursday’s “Daily Show” was an encore.
NBC WINS THE PRIME WEEK OF DEC. 17-23 IN 18-49 & TOTAL VIEWERS; NFL, ‘VOICE’ & ‘TALENT’ GENERATE 5 OF THE TOP 8 IN 18-49
Chiefs-Seahawks “Sunday Night Football,” Three Concluding Editions of “The Voice” and a Holiday “America’s Got Talent” Rank Among the Top 8 Primetime Big 4 Telecasts of the Week
NBC Wins Dec. 17-23 Among ABC, CBS, NBC & Fox in Every Key Ratings Measure
Season to Date, NBC Leads in Adults 18-49, Adults 25-54, Adults 18-34 & Every Key Adult-Female Demo and Is Running the Closest It’s Been to #1 in Total Viewers at This Point in the Season in 19 Years
Monday’s "Voice" & "America's Got Talent" Are the #1-2 Shows of the Night on the Big 4 in 18-49 & Total Viewers
L+3: The “AGT” Special Scores Monday’s Biggest L+3 Lifts in 18-49 and Total Viewers
Tuesday’s "Voice" Grows +13% Vs. the Show’s Prior Finale in 18-49, Generates Its Biggest Tuesday Audience Since Premiere Week
L+3: The “Voice” Finale Generates Tuesday’s Strongest L+3 Increases in 18-49 and Total Viewers
L+3: The “Timeless” Finale Is Thursday’s Biggest L+3 Gainer in 18-49
Friday’s “Midnight, Texas” Grows in Total Viewers for a Third Week in a Row to a New Season High
L+3: “Midnight, Texas” Grabs Friday’s Top L+3 Lifts in 18-49 and Total Viewers
Chiefs-Seahawks “Sunday Night Football” Takes the Nightlong Win in Every Key Ratings Measure
UNIVERSAL CITY, Calif. — Dec. 27, 2018 — NBC has claimed the primetime ratings week of Dec. 17-23 in adults 18-49, total viewers and every other key ratings measure, according to “live plus same day” viewership figures from Nielsen Media Research.
NBC’s “Sunday Night Football” coverage of the Kansas City Chiefs-Seattle Seahawks NFL game ranks as the #1 primetime telecast of the week in adults 18-49 and total viewers, and was joined among the top eight show in 18-49 by Monday’s “The Voice” (#3), Tuesday’s “Voice” finale (tied for #4), Tuesday’s “Voice” recap (tied for #6) and Monday’s “America’s Got Talent” holiday special (#8). Rankings exclude sports pre- and post-game shows.
In total viewers, Chiefs-Seahawks football (#1) and “The Voice” (#3, #4 and #6) accounted for four of the week’s six most-watched primetime programs on the broadcast networks.
Season to date, NBC ranks #1 among ABC, CBS, NBC and Fox in adults 18-49, adults 25-54, adults 18-34, all key adult-female demographics and men 25-54 (tie). In total viewers, NBC is running within just 138,000 persons of #1 CBS (8.797 million vs. 8.935 million), NBC’s closest position to #1 in total viewers at this point in the season in 19 years, since NBC led at this time in 1999.
Weekly ratings are “live plus same day” figures from Nielsen Media Research unless otherwise noted. Season-to-date ratings are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”
Week 13 Averages
Adult 18-49 Rating, “live plus same day,” Dec. 17-23
NBC…1.4
CBS…1.0
ABC…0.6
Fox…0.4
CW…0.2
Total Viewers
NBC…6.7 million
CBS…6.4 million
ABC…3.0 million
Fox…1,7 million
CW…0.8 million
Season-to-Date Averages
Adult 18-49 Rating, “Most Current”
NBC…2.1
Fox…1.9
CBS…1.4
ABC…1.2
CW…0.5
Total Viewers
CBS…8.9 million
NBC…8.8 million
Fox…6.7 million
ABC…5.6 million
CW…1.5 million
NBC highlights for the week of Dec. 17-23:
Monday
NBC fiished #1 Monday night among the Big 4 networks in adults 18-49, adults 25-54, adults 18-34, total viewers and all other key measures.
“The Voice” (1.5 rating in 18-49, 9.5 million viewers overall from 8-10 p.m. ET) ranked as the #1 show of the night on ABC, CBS, NBC and Fox in every key ratings measure, while equaling the show’s top-18-49 rating since Nov. 26 (1.6) and delivering its most-watched Monday episode since Oct. 15 (10.0 million). “Voice” was up +7% week to week in 18-49 (1.5 vs. 1.4) and more than +1.0 million persons or +12% in total viewers (9.5 million vs. 8.4 million), and maintained 100% of the comparable episode of the prior cycle in 18-49 (1.5 vs. 1.5 on May 21) while growing +9% in total viewers (9.5 million vs. 8.7 million).
“Live Plus Three Day” Ratings: “The Voice” increased by +17% in 18-49 (from a 1.46 rating to a 1.71) and +1.2 million viewers overall (9.5 million to 10.7 million) going from “live plus same day” Nielsens to L+3.
“Live Plus Seven Day” Ratings: Monday’s “The Voice” has grown by +23% in 18-49 rating going from L+SD to L+7 (from a 1.77 to a 2.18) and +1.8 million viewers overall (9.3 million to 11.1 million). When projected seven-day non-linear viewing is included, the “Voice” 18-49 rating increases to a 2.50.
Upscale: Monday’s “Voice” is delivering a solidly upscale audience, indexing at a 106 among adults 18-49 living in homes with $100K+ incomes.
“America’s Got Talent: A Holiday of Champions” (1.1 rating in 18-49, 6.2 million viewers overall from 10-11 p.m. ET) ranked as the #2 show of the night on the Big 4 networks in adults 18-49 and total viewers behind only “The Voice.” The “AGT” special dominated the timeslot among ABC, CBS and NBC in every key ratings measure while scoring NBC’s top in-season result in the hour, excluding “Manifest” and sports, in 18-49 since March 5 (1.3) and in total-viewers since Dec. 18, 2017 (7.2 million). L+3: The special grew by +38% in 18-49 (from a 1.08 rating to a 1.49) and +2.1 million viewers overall (6.2 million to 8.3 million) going from L+SD to L+3, for the biggest L+3 lifts of the night on the Big 4 in 18-49 rating and percentage, as well as total viewers.
Tuesday
NBC won Tuesday night in all key ratings categories.
An encore recap telecast of “The Voice” (1.2 rating in 18-49, 7.2 million viewers overall from 8-9 p.m. ET) ranked as the #2 show of the night in 18-49 and total viewers, behind only the “Voice” finale.
The finale of “The Voice 15” (1.7 rating in 18-49, 9.9 million viewers overall from 9-11 p.m. ET) grew +13% versus the prior cycle’s finale in 18-49 (1.7 vs. 1.5 on May 22) and +1.1 million persons or +13% in total viewers (9.9 million vs. 8.8 million). The “Voice” finale jumped +21% versus the prior Tuesday in 18-49 (1.7 vs. 1.4 from 8-9 p.m.) and +10% in total viewers (9.9 million vs. 9.0 million). In total viewers, the finale delivered NBC’s biggest audience in the timeslot, excluding Olympics, in the past year (best since Dec. 19, 2017, 10.906 for the “Voice 13” finale). It was the show’s highest Tuesday rating since Oct. 16 in 18-49 (1.8) and top Tuesday total-viewer result since Premiere Week (9.897 million on Sept. 25). “The Voice” was the #1 show of the night in every key measure. L+3: The “Voice” finale increased by +12% in 18-49 (1.74 to 1.95) and +1.2 million viewers overall (9.9 million to 11.1 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lifts of the night on the Big 4 in 18-49 rating and percentage, plus total viewers. L+7: Tuesday’s “Voice” has grown by +23% in 18-49 rating going from L+SD to L+7 (from a 1.68 to a 2.06) and +1.7 million viewers overall (9.0 million to 10.7 million). With the addition of projected seven-day non-linear ratings, the Tuesday “Voice” 18-49 figure increases to a 2.42. Upscale: Tuesday’s “Voice” is delivering a solidly upscale audience, indexing at a 108 among adults 18-49 living in homes with $100K+ incomes.
Wednesday
NBC’s holiday encores finished #2 for the night in total viewers behind only CBS’ “Survivor” finale and reunion.
An encore of “Pentatonix: A Not So Silent Night” averaged a 0.5 rating in 18-49 and 3.2 million viewers overall from 8-9 p.m. ET.
A rebroadcast of “Darci Lynne: My Hometown Christmas” (0.4 rating in 18-49, 2.7 million viewers overall from 9-10 p.m. ET) ranked #2 in the timeslot among the Big 4 networks in total viewers, behind only CBS’ “Survivor” finale.
An encore telecast of a holiday edition of “Ellen’s Game of Games” (0.6 rating in 18-49, 2.4 million viewers overall from 10-11 p.m. ET) ranked #2 in the hour among ABC, CBS and NBC in adults 18-49, adults 25-54, total viewers and all other key measures (including a tie in men 18-34), behind only CBS’ “Survivor” finale and reunion.
Thursday
The series finale of “Timeless” (0.6 rating in 18-49, 3.2 million viewers overall from 8-10 p.m. ET) delivered the show’s most-watched episode since its Season 1 finale on Feb. 20, 2017 (3.4 million) and equaled its highest rating since March 18, when Season 2’s second telecast scored a 0.7. Versus the show’s prior telecast, the Season 2 finale, “Timeless” maintained 100% in 18-49 (0.6 vs. 0.6 on Sunday, May 13 from 9:14-11:14 p.m.) and jumped +33% in total viewers (3.2 million vs. 2.4 million). L+3: “Timeless” increased by +54% in 18-49 (0.59 to 0.91) and more than +1.2 million viewers overall (3.2 million to 4.5 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lifts of the night on the Big 4 networks in 18-49 rating and perecentage.
An encore telecast of “Deal or No Deal: Happy Howie Days” (0.5 rating in 18-49, 2.4 million viewers overall from 10-11 p.m. ET) grew from its first half-hour to its second by +0.2 of a point or +50% in adults 18-49 (0.4 to 0.6), +33% in adults 25-54 (0.6 to 0.8) and +22% in total viewers (2.2 million to 2.7 million). For its second half-hour from 10:30-11 p.m., the “Deal” rebroadcast tied for #1 in adults 18-49.
Friday
Midnight, Texas” (0.4 rating in 18-49, 2.6 million viewers overall from 8-9 p.m. ET) generated the show’s second consecutive season high in total viewers, growing for a third week in a row (2.588 million vs. 2.415 million on Dec. 14, 1.886 million on Dec. 7 and 1.824 million on Nov. 30). “Midnight, Texas” has maintained a steady 18-49 rating with each of its eight telecasts to date this season. L+3: “Midnight” grew by +41% in 18-49 (0.41 to 0.58) and +709,000 viewers overall (2.6 million to 3.3 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lifts of the night in 18-49 rating and percentage, as well as total viewers. L+7: “Midnight, Texas” is increasing by +75% in 18-49 rating going from L+SD to L+7 (from a 0.40 to a 0.70) and more than +1.1 million viewers overall (1.9 million to 3.1 million). With the addition of projected seven-day linear and non-linear ratings, the “Midnight, Texas” figure grows to a 0.80 in 18-49, a +100% increase versus its L+SD 0.40.
An encore telecast of “America’s Got Talent: A Holiday of Champions” (0.4 rating in 18-49, 2.8 million viewers overall from 10-11 p.m. ET) maintained 100% of its 18-49 lead-in and built by +6% in total viewers.
“Dateline NBC” (0.5 rating in 18-49, 0.7 in adults 25-54, 3.1 million viewers overall from 10-11 p.m. ET) tied for #1 in the timeslot among ABC, CBS and NBC in adults 18-49 and adults 25-54 and was #1 outright among those nets in women 25-54. L+3: “Dateline” increased by +12% in 18-49 (0.50 to 0.56) and +409,000 viewers overall (3.1 million to 3.5 million) going from L+SD to L+3 Nielsens. L+7: Friday’s “Dateline” is growing by +44% this season in 18-49 rating (from a 0.59 to a 0.85) and +1.2 million viewers overall (3.4 million to 4.6 million) going from L+SD to L+7. Upscale: Friday’s “Dateline” is delivering a solid upscale audience, indexing at a 115 among adults 18-49 in $100K+ homes. Among adults 18-49 with four or more years of college, Friday’s “Dateline” is indexing at a 113.
Sunday
NBC Sports coverage of Kansas City Chiefs-Seattle Seahawks “Sunday Night Football” (5.4 rating in 18-49, 19.6 million viewers overall from 8:23-11:44 p.m. ET) swept the night in all key ratings measures – adults, men and women 18-34, 18-49 and 25-54, plus total viewers – and topped the comparable year-ago game (played on a Saturday) by +32% in 18-49 (5.4 vs. 4.1) and +28% in total viewers (19.567 million vs. 15.287 million).
TODAY IS #1 FOR 3 YEARS STRAIGHT
TODAY Wins 156 Consecutive Weeks in Key Demo, Best Streak in 6 Years
TODAY Tops GMA in Total Viewers Monday, Wednesday and Thursday, Just 2k Between TODAY and GMA for the Week
TODAY Narrows Total Viewer Gap and Grows Key Demo Lead with GMA Week Over Week
NEW YORK – December 27, 2018 – NBC News’ TODAY has marked three straight years as the number-one morning show, topping ABC’s “Good Morning America” in the key A25-54 demo for 156 weeks. TODAY grew its demo lead with GMA by double digits week to week and versus last year. TODAY also won in total viewers last Monday, Wednesday and Thursday with just 2,000 viewers separating the shows for the full week. Additionally, TODAY narrowed the total viewer gap with GMA by 95% week over week.
*GMA was retitled last Friday. The weekly numbers could be subject to change.
TODAY HIGHLIGHTS:
| Program | P25-54Rtg | P25-54Imps | P18-49Rtg | P18-49Imps | P2+Imps |
| TODAY | 1.18 | 1,421 | 0.77 | 992 | 4,102 |
| CBS THIS MORNING | 0.71 | 858 | 0.47 | 610 | 3,129 |
| GOOD MORNING AMERICA | 1.02 | 1,228 | 0.68 | 880 | 4,104 |
TODAY averaged 1.421 million A25-54 viewers, leading GMA by +193,000 (+16%) and CBS This Morning by +563,000 (+66%)
- TODAY has now ranked #1 among A25-54 viewers for 156 consecutive weeks (best streak in over six years) and 172 of the last 173 weeks
- TODAY had its best A25-54 advantage over GMA in four weeks, since the week of 11/19/2018
- TODAY increased its A25-54 lead vs. GMA compared to both prior week (28% higher) and prior year (up 12%)
TODAY averaged 992,000 A18-49 viewers, +112,000 (+13%) ahead of GMA and +382,000 (+63%) higher than CBS
- TODAY’s A18-49 lead over GMA was up 60% vs. prior week, hitting its best level since the week of 11/19/2018 (four-week high)
TODAY averaged 4.102 million total viewers leading CBS This Morning by +973,000 (+31%)
- TODAY narrowed the total viewer gap by 95% week-over-week (-2,000 vs. -36,000 prior week)
- TODAY increased its total viewer advantage over CBS by 23% compared to the same week last season
SEASON-TO-DATE (9/24/2018-12/23/2018)
TODAY ranks #1 among A25-54 and A18-49
- TODAY’s posted gaines versus prior year: lead over GMA is up +1,000 viewers while lead vs. CBS is up +2,000 viewers
TODAY is posting its biggest season-to-date total viewer lead over CBS in three years
- TODAY’s total viewer advantage over CBS is up 36% vs. the same period last season (+976,000 vs. +719,000 last season)
NBC NIGHTLY NEWS WITH LESTER HOLT IS #1 FOR THE WEEK
#1 in Key Demo for 21 Straight Weeks; Longest Demo Streak in Nearly 10 Months
#1 Most Watched Season to Date in Key Demo
DECEMBER 27, 2018 – NBC Nightly News with Lester Holt is the #1 most-watched evening broadcast in the key news demo for the week of December 17, according to Nielsen Media Research data. Nightly News continues as the #1 most-watched evening newscast season-to-date in the demo most valued by news advertisers, delivering its largest demo lead over CBS in five seasons.
The broadcast continues its strong performance in the key news demo averaging 1.8 million A25-54 viewers, besting ABC World News Tonight by +71,000 viewers (+4%) and CBS Evening News by +618,000 viewers (+50%). Nightly News has now won the key demo for 21 consecutive weeks, its longest demo streak in nearly 10 months.
For the week of December 17, Nightly News averaged 1.2 million A18-49 viewers topping ABC by +2,000 (+0.2%) and CBS by +360,000 viewers (+42%). Nightly News has won A18-49 for 17 of the past 18 weeks.
Nightly News averaged 8.4 million total viewers for the week of December 10 leading CBS Evening News by 2.2 million total viewers (+35%).
# # #
Weekly Highlights:
- Nightly News averaged 1.8 million A25-54 viewers, outperforming ABC by +71,000 viewers (+4%) CBS by +618,000 (+50%).
- Nightly News is now #1 in the key demo for 21 consecutive weeks.
- Nightly News averaged 1.2 million A18-49 viewers, topping ABC by +2,000 viewers (+0.2%) CBS by +360,000 (+42%).
- Nightly News has won A18-49 for 17 of the past 18 weeks.
- Nightly News averaged 8.4 million total viewers, beating CBS by +2.2 million (+35%).
Season Highlights:
- Nightly News is the #1 evening newscast this season in A25-54 and A18-49.
- Nightly News holds its largest A25-54 demo advantage over CBS in five seasons.
Week of December 17 – December 21, 2018:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 8.427 | 1.53 | 1.846 | 0.95 | 1.226 |
| CBS | 6.230 | 1.02 | 1.228 | 0.67 | 0.866 |
| ABC | 8.778 | 1.47 | 1.775 | 0.95 | 1.224 |
# # #
ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
NBC Nightly News with Lester Holt is the most-watched evening newscast in America among the key news demo for the past 21 seasons. The broadcast provides the very latest on the day’s top stories, going beyond the headlines to add context and analysis to the most pressing issues of our time. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Jenn Suozzo is the executive producer.
NBC Nightly News with Lester Holt is the most-watched evening newscast in America among the key news demo for the past 21 seasons. The broadcast provides the very latest on the day’s top stories, going beyond the headlines to add context and analysis to the most pressing issues of our time. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Jenn Suozzo is the executive producer.
NBC WINS THE FOURTH QUARTER IN 18-49 FOR A 7TH CONSECUTIVE YEAR
NBC Also Leads the Quarter Counting Entertainment Programs Only & Scripted Programs Only & Is Tied for #1 in Alternative Programs Only
Primetime’s Top Lineup Is Paced by the #1 Show, “Sunday Night Football”; the #1 Entertainment Series, “This Is Us”; and the #1-2 New Series, “Manifest” & “New Amsterdam”
In Total Viewers, NBC Nearly Matches CBS For Its Closest Finish to #1 in a Fourth Quarter in 19 Years
For Calendar Year 2018, NBC Wins in Total Viewers for the First Time in 16 Years
UNIVERSAL CITY, Calif. — Dec. 18, 2018 — NBC has clinched a #1 finish for the fourth quarter of 2018 in the key primetime demographic of adults 18-49, marking the seventh consecutive year NBC has opened the new fall season with a fourth-quarter win.
In addition to its victory in adults 18-49, NBC leads the Big 4 competition for the quarter to date in adults 25-54, adults 18-34 (tie) and all key adult-female demographics.
In total viewers, NBC currently runs #2 and has narrowed CBS’s lead to just 64,000 persons (8.875 million vs. 8.939 million through 12 weeks), which is the closest NBC has run to #1 in total viewers at this point in the quarter in 19 years, since NBC led at this time in 1999.
NBC also ranks #1 for the season in adults 18-49 counting entertainment programs only and scripted programs only and is tied for #1 counting alternative programs only in 18-49 and is #1 outright in that category in total viewers.
NBC’s winning lineup this fall has been paced by the #1 primetime series in 18-49 and total viewers, “Sunday Night Football”; the #1 entertainment series and #1 drama in 18-49, “This Is Us”; the #1 new series in 18-49 and total viewers, “Manifest”; the #2 new series in 18-49, “New Amsterdam”; and the #1 most-watched alternative series, “The Voice.”
NBC has also taken over the Wednesday lead with its lineup of “Chicago Med,” “Chicago Fire” and “Chicago P.D.,” which have scored as the night’s #1 regular lineup in total viewers every night they’ve aired so far this season. In 18-49, NBC is up +5% Wednesday nights this season versus last in regular-program averages (with a 2.0 rating vs. a 1.9), to move from a tie for #3 on the night at this point last season to #1 this season.
Season-to-Date Averages Thru 12 Weeks
Adult 18-49 Rating, “Most Current”
NBC…2.2
Fox…2.0
CBS…1.4
ABC…1.2
CW…0.5
Total Viewers
CBS…8.9 million
NBC…8.9 million
Fox…7.1 million
ABC…5.7 million
CW…1.5 million
NBC series have generated the quarter’s biggest time-shifting boosts on television, with “This Is Us” claiming the #1 biggest increase in adults 18-49 going from “live plus same day” Nielsens to “live plus seven day” (+1.84 of a rating point, which increases the show’s L+SD rating by +83%). Ranking #2 on that list is “Manifest” (+1.70, building by +118% on its L+SD rating).
In total viewers, “Manifest” is the biggest L+7 gainer on television, growing by +6.7 million persons, and “This Is Us” (+5.5 million) and “New Amsterdam” (+5.3 million) rank #3 and #4 on that list.
NBC’s digital viewership is also on the rise, with increases in non-linear rating versus one year ago of +38% for “The Good Place,” +33% for “Superstore” and +20% for “Law & Order: SVU.” “Good Place and “Superstore” now draw more than a third of their “live plus seven day plus digital” ratings from non-linear sources.
For calendar year 2018, NBC has clinched a #1 finish in adult 18-49 rating for a fifth year in a row and sixth time in seven years, with NBC’s current +38% lead for the year to date (1.8 vs. 1.3) the biggest for any network in the history of people meters at this point in the year.
Even excluding sports, NBC is winning the calendar year comfortably, marking the fourth year in a row NBC has finished #1 or tied for #1 (#1 outright in 2016-18, tied with ABC in 2015).
NBC is also poised to win the calendar year in total viewers, and is leading at this point in the year for the first time in 16 years, since 2002. This breaks a nine-year winning streak for CBS, which had won each year since Fox finished first in 2008. Even excluding sports, NBC is the closest it’s been to #1 for a calendar year in total viewers in 16 years (currently within 825,000 viewers when sports are excluded, the closest its run since holding a narrow lead excluding sports at this point in 2002).
‘TONIGHT SHOW’ RANKS #1 FOR THE LATE-NIGHT RATINGS WEEK OF DEC. 10-14 IN 18-49
Fallon Also Leads the Week and Season in Adults 25-54 and Adults 18-34
NEW YORK — Dec. 18, 2018 — “The Tonight Show Starring Jimmy Fallon” has won the late-night ratings week of Dec. 10-14 versus “The Late Show with Stephen Colbert” and “Jimmy Kimmel Live” in adults 18-49 and most other key demographics, according to “live plus same day” figures from Nielsen Media Research.
In addition to its win in the key adult 18-49 measure, “Tonight” also took the week in adults 25-54, adults 18-34, all key adult-male demographics, women 18-49 and women 25-54. Note that Kimmel aired a Friday encore.
In “most current” Nielsens for the season to date, “Tonight” leads Colbert and Kimmel in adults 18-49, adults 25-54, adults 18-34, men 18-34 and all key adult-female demographics.
Last week at 12:35 a.m. ET, “Late Night with Seth Meyers” outperformed “The Late Late Show with James Corden” in adults 18-49 and most other key demographics.
LATE-NIGHT WEEKLY AVERAGES
(According to viewing figures from Nielsen Media Research for the week of Dec. 10-14. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
(According to viewing figures from Nielsen Media Research for the week of Dec. 10-14. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.47 rating, 3 share
CBS “Late Show,” 0.42/3
ABC “Kimmel,” 0.36/3 *
NBC “Tonight” 0.47 rating, 3 share
CBS “Late Show,” 0.42/3
ABC “Kimmel,” 0.36/3 *
12:35-1:05 a.m. ET
ABC “Nightline,” 0.24/2
ABC “Nightline,” 0.24/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.28/3 *
CBS “Late Late Show,” 0.24/2 *
NBC “Late Night,” 0.28/3 *
CBS “Late Late Show,” 0.24/2 *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.17/2 *
NBC “Last Call,” 0.17/2 *
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.234 million viewers
CBS “Late Show,” 3.087 million viewers
ABC “Kimmel,” 1.885 million viewers *
NBC “Tonight,” 2.234 million viewers
CBS “Late Show,” 3.087 million viewers
ABC “Kimmel,” 1.885 million viewers *
12:35-1:05 a.m. ET
ABC “Nightline,” 1.182 million viewers
ABC “Nightline,” 1.182 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.251 million viewers *
CBS “The Late Late Show,” 1.321 million viewers *
NBC “Late Night,” 1.251 million viewers *
CBS “The Late Late Show,” 1.321 million viewers *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.704 million viewers *
NBC “Last Call,” 0.704 million viewers *
* Friday’s “Kimmel,” “Late Night,” “Late Late Show” and “Last Call” were encores, as was Thursday’s “Late Late Show.”
SEASON AVERAGES
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.54 rating, 4 share
CBS “Late Show,” 0.52/4
ABC “Kimmel,” 0.40/3
NBC “Tonight” 0.54 rating, 4 share
CBS “Late Show,” 0.52/4
ABC “Kimmel,” 0.40/3
12:35-1:05 a.m. ET
ABC “Nightline,” 0.26/2
ABC “Nightline,” 0.26/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.32/3
CBS “The Late Late Show,” 0.24/2
NBC “Late Night,” 0.32/3
CBS “The Late Late Show,” 0.24/2
1:35-2:05 a.m. ET
NBC “Last Call,” 0.19/2
NBC “Last Call,” 0.19/2
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.460 million viewers
CBS “Late Show,” 3.669 million viewers
ABC “Kimmel,” 2.082 million viewers
NBC “Tonight,” 2.460 million viewers
CBS “Late Show,” 3.669 million viewers
ABC “Kimmel,” 2.082 million viewers
12:35-1:05 a.m. ET
ABC “Nightline,” 1.315 million viewers
ABC “Nightline,” 1.315 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.478 million viewers
CBS “The Late Late Show,” 1.348 million viewers
NBC “Late Night,” 1.478 million viewers
CBS “The Late Late Show,” 1.348 million viewers
1:35-2:05 a.m. ET
NBC “Last Call,” 0.778 million viewers
NBC “Last Call,” 0.778 million viewers
SELECTED CABLE RESULTS, WEEK OF DEC. 10-14
NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.24
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.42
Adult Swim, 12:30-1:30 a.m. ET, 0.35
Adult Swim, 12:30-1:30 a.m. ET, 0.35
Each adult 18-49 rating point equals 1.29 million viewers.
TOTAL VIEWERS
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.778 million
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.903 million
Adult Swim, 12:30-1:30 a.m. ET, 0.728 million
Adult Swim, 12:30-1:30 a.m. ET, 0.728 million
EAGLES-RAMS “SNF” IS #1 FOR THE WEEK, NBC TIES FOR THE DEC. 10-16 PRIMETIME WIN IN 18-49
Monday & Tuesday Editions of “The Voice” Tie for #5 Among Primetime Big 4 Shows in 18-49, “Ellen’s Game of Games” Ties for #10
Season to Date, NBC Leads in Adults 18-49, Adults 25-54, Adults 18-34 (Tie) & Every Key Adult-Female Demo, Is Running the Closest It’s Been to #1 in Total Viewers at This Point in 19 Years
Monday’s "Voice" Is the #1 Big 4 Show of the Night in 18-49 & Total Viewers, NBC Is #1 for the Night Among Those Nets
Tuesday’s "Voice" Ties for #1 for the Night in 18-49, Grows +10% Vs. the Same Episode of the Prior Cycle in Total Viewers; "Darci Lynne" Ranks #1 Among the Big 4 Nets at 9 in 18-34 & Teens
L+3: “Superstore” Is Thursday’s Biggest L+3 Gainer in 18-49
“Dateline NBC” Equals Its Friday Demo Highs Since December 2017, “Midnight, Texas” Jumps +29% Week to Week to a Total-Viewer Season High
Eagles-Rams “Sunday Night Football” Earns the Nightlong Win in Every Key Ratings Measure
UNIVERSAL CITY, Calif. — Dec. 18, 2018 — NBC’s “Sunday Night Football” coverage of the Philadelphia Eagles-Los Angeles Rams NFL game has scored as the #1 primetime telecast of the ratings week of Dec. 10-16 in adults 18-49 and total viewers, leading NBC to a tie for #1 for the week in the key 18-49 demo, according to “live plus same day” viewership figures from Nielsen Media Research.
Monday and Tuesday editions of “The Voice” tied for #5 among the week’s primetime telecasts on ABC, CBS, NBC and Fox in 18-49 (excluding sports pre- and post-game shows), with Wednesday’s special holiday edition of “Ellen’s Game of Games” tying for #10.
In addition to its tie for the weeklong win in adults 18-49, NBC ranked #1 outright for the week in adults 25-54.
Season to date, NBC ranks #1 among ABC, CBS, NBC and Fox in adults 18-49, adults 25-54, adults 18-34 (tie) and all key adult-female demographics. NBC is running within just 64,000 viewers of #1 CBS (8.875 million vs. 8.939 million), NBC’s closest position to #1 in total viewers at this point in the season in 19 years, since NBC led at this point in 1999.
Weekly ratings are “live plus same day” figures from Nielsen Media Research unless otherwise noted. Season-to-date ratings are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”
Week 12 Averages
Adult 18-49 Rating, “live plus same day,” Dec. 10-16
NBC…1.4
Fox…1.4
CBS…1.0.
ABC…0.7
CW…0.4
Total Viewers
CBS…7.2 million
NBC…6.2 million
Fox…5.1 million
ABC…3.6 million
CW…1.2 million
Season-to-Date Averages
Adult 18-49 Rating, “Most Current”
NBC…2.2
Fox…2.0
CBS…1.4
ABC…1.2
CW…0.5
Total Viewers
CBS…8.9 million
NBC…8.9 million
Fox…7.1 million
ABC…5.7 million
CW…1.5 million
NBC highlights for the week of Dec. 10-16:
Monday
NBC ranked #1 Monday night among the Big 4 networks in adults 18-49, adults 25-54, adults 18-34, total viewers and all other key measures.
“The Voice” (1.4 rating in 18-49, 8.4 million viewers overall from 8-10 p.m. ET) ranked as the #1 show of the night on the Big 4 networks in adults 18-49, adults 25-54, total viewers and all other key demos, while topping ABC’s “CMA Country Christmas” head to head in the 8-10 p.m. timeslot by a +75% margin in 18-49 (1.4 vs. 0.8) and +2.2 million persons in total viewers (8.4 million vs. 6.2 million).
“Live Plus Three Day” Ratings: “The Voice” increased by +16% in 18-49 (from a 1.44 rating to a 1.67) and +1.2 million viewers overall (8.4 million to 9.6 million) going from “live plus same day” Nielsens to L+3.
“Live Plus Seven Day” Ratings: Monday’s “The Voice” has grown by +23% in 18-49 rating going from L+SD to L+7 (from a 1.80 to a 2.22) and +1.8 million viewers overall (9.3 million to 11.1 million). When projected seven-day non-linear viewing is included, the “Voice” 18-49 rating increases to a 2.55.
Upscale: Monday’s “Voice” is delivering a solidly upscale audience, indexing at a 106 among adults 18-49 living in homes with $100K+ incomes.
“Pentatonix: A Not So Silent Night” (0.7 rating in 18-49, 3.7 million viewers overall from 10-11 p.m. ET) ranked #2 in the time slot among ABC, CBS and NBC in adults 18-49, adults 25-54 and total viewers ahead of ABC’s “Great Christmas Light Fight,” and tied for #1 among those nets in adults, men and women 18-34. L+3: The special grew by +15% in 18-49 (from a 0.68 rating to a 0.78) and +477,000 viewers overall (3.7 million to 4.2 million) going from L+SD to L+3.
Tuesday
“The Voice” (1.4 rating in 18-49, 9.0 million viewers overall from 8-9 p.m. ET) tied as the #1 show of the night in adults 18-49 and was #1 outright for the night on the Big 4 networks in adults 18-34, men 18-34, men 18-49 and women 25-54. “The Voice” also won its hourlong timeslot in adults 18-49 and most other key demographics, while maintaining 100% versus the same episode of the prior cycle in 18-49 (1.4 vs. 1.4) and increasing +10% in total viewers (9.0 million vs. 8.2 million on May 15). L+3: “Voice” increased by +11% in 18-49 (1.41 to 1.57) and +896,000 viewers overall (9.0 million to 9.9 million) going from L+SD to L+3 Nielsens. L+7: Tuesday’s “Voice” has grown by +23% in 18-49 rating going from L+SD to L+7 (from a 1.71 to a 2.10) and +1.7 million viewers overall (9.1 million to 10.8 million). With the addition of projected seven-day non-linear ratings, the Tuesday “Voice” 18-49 figure increases to a 2.48. Upscale: Tuesday’s “Voice” is delivering a solidly upscale audience, indexing at a 108 among adults 18-49 living in homes with $100K+ incomes.
“Darci Lynne: My Hometown Christmas” (0.8 rating in 18-49, 6.0 million viewers overall from 9-10 p.m. ET) finished #2 in the timeslot among the Big 4 networks in adults 18-49 and ranked #1 among those networks in adults 18-34, women 18-34 and teens 12-17. L+3: “My Hometown Christmas” grew by +8% in 18-49 (0.83 to 0.90) and +604,000 viewers overall (6.0 million to 6.6 million) going from L+SD to L+3 Nielsens.
“Hollywood Game Night” averaged a 0.5 rating in 18-49 and 2.7 million viewers overall from 10-11 p.m. ET. L+3: “HGN” increased by +13% in 18-49 (0.53 to 0.60) and +306,000 viewers overall (2.7 million to 3.0 million) going from L+SD to L+3 Nielsens,
Wednesday
A special holiday edition of “Ellen’s Game of Games” (1.2 rating in 18-49, 5.9 million viewers overall from 8-9 p.m. ET) ranked #2 in the hour among the Big 4 network in 18-49 and total viewers and was #2 or tied for #2 among those nets in every other key ratings measure, behind only CBS’ “Survivor.” “Games” was the #1 show of the night on the Big 4 in kids 2-11. Versus NBC’s average in the timeslot last season, “Games” increased by +20% in 18-49 (1.2 vs. 1.0, L+SD non-sports) and was also up in total viewers (5.9 million vs. 5.6 million). L+3: “Games” grew by +17% in 18-49 (1.16 to 1.36) and +635,000 viewers overall (5.9 million to 6.6 million) going from L+SD to L+3.
A special Christmas episode of “Little Big Shots” (0.8 rating in 18-49, 5.2 million viewers overall from 9-10 p.m. ET) tied for #1 in the timeslot among ABC, CBS, NBC and Fox in men 18-34 and kids 2-11, while ranking #2 in total viewers. The holiday “LBS” grew versus the show’s final telecast of last season in 18-49 (0.8 vs. 0.7 on Thursday, July 12 from 8-9 p.m.). L+3: “LBS” was up +10% in 18-49 (0.83 to 0.91) and +668,000 viewers overall (5.2 million to 5.9 million) going from L+SD to L+3 Nielsens.
An encore telecast of “A Legendary Christmas with John and Chrissy” averaged a 0.4 rating in 18-49, 2.2 million viewers overall from 10-11 p.m. ET.
Thursday
“Superstore” averaged a 0.7 rating in 18-49 and 3.0 million viewers overall from 8-8:30 p.m. ET. L+3: “Superstore” increased by +60% in 18-49 (0.70 to 1.12) and +876,000 viewers overall (3.0 million to 3.9 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lifts of the night on the Big 4 networks in 18-49 rating and perecentage. L+7: “Superstore” is growing by +61% in 18-49 rating going from L+SD to L+7 (from a 0.87 to a 1.40) and +1.2 million viewers overall (3.2 million to 4.4 million). When projected non-linear seven-day viewing is included, the “Superstore” 18-49 rating increases to a 2.16, a gain of +148% versus the show’s L+SD 0.87. Upscale: “Superstore” is attracting a strong upscale audience this season, indexing at a 118 among adults 18-49 in $100K+ homes. Among adults 18-49 with four or more years of college, “Superstore” is indexing at a 122.
“I Feel Bad” (0.4 rating in 18-49, 1.9 million viewers overall from 8:30-9 p.m. ET) delivered the show’s most-watched episode since Nov. 1 (2.2 million at 9:31 p.m.), growing +5% week to week (1.9 million vs. 1.8 million) and +7% versus two weeks earlier (1.9 million vs. 1.7 million). L+3: “I Feel Bad” grew by +41% in 18-49 going from L+SD to L+3 (0.41 to 0.58) and +458,000 viewers overall (1.9 million to 2.3 million). L+7: “I Feel Bad” is increasing by +48% in 18-49 rating going from L+SD to L+7 so far this season (from a 0.60 to a 0.89) and +855,000 viewers overall (2.6 million to 3.4 million). With the addition of projected seven-day non-linear ratings, the “I Feel Bad” figure grows to a 1.08, up +80% versus its L+SD 0.60. Upscale: “I Feel Bad” is generating a strong upscale audience, indexing at a 113 among adults 18-49 living in homes with $100K+ incomes. Among adults 18-49 with four or more years of college, “Bad” is indexing at a 121.
An encore telecast of “A Saturday Night Live Christmas Special” (0.5 rating in 18-49, 2.1 million viewers overall from 9-11 p.m. ET) ranked #1 excluding sports among the Big 4 nets for its second hour from 10-11 p.m. in men 18-49 and men 25-54 and tied for #1 in men 18-34.
Friday
Midnight, Texas” (0.4 rating in 18-49, 2.4 million viewers overall from 8-9 p.m. ET) maintained 100% week to week in adults 18-49 (0.4 vs. 0.4 from 9-10 p.m.) and increased by +28% in total viewers (2.4 million vs. 1.9 million) to generate a season high in total viewers. L+3: The previous episode of “Midnight” grew by +58% in 18-49 (0.36 to 0.57) and +824,000 viewers overall (1.9 million to 2.7 million) going from L+SD to L+3 Nielsens, for the biggest lift of the night on the Big 4 networks in 18-49 percentage. L+7: “Midnight, Texas” is increasing by +80% in 18-49 rating going from L+SD to L+7 (from a 0.40 to a 0.72) and +1.1 million viewers overall (1.9 million to 3.1 million). With the addition of projected seven-day linear and non-linear ratings, the “Midnight, Texas” figure grows to a 0.81 in 18-49, a +103% increase versus its L+SD 0.40.
“Dateline NBC” (0.8 rating in 18-49, 1.2 in adults 25-54, 4.6 million viewers overall from 9-11 p.m. ET) reported season highs in adults 18-49, adults 25-54 and total viewers, jumping by +60% week to week in adults 18-49 (0.8 vs. 0.5 from 10-11 p.m.), +71% in adults 25-54 (1.2 vs. 0.7) and +1.7 million persons or +61% in total viewers (4.6 million vs. 2.9 million). “Dateline” equaled its high for a Friday edition since Dec. 29, 2017 in adults 18-49 (0.9 from 9-11 p.m.), since Dec. 22. 2017 in adults 25-54 (1.3 from 9-11) and since Sept. 21, 2018 in total viewers (4.8 million from 9-11 p.m.). L+3: The prior “Dateline” increased by +46% in 18-49 (0.48 to 0.70) and +1.1 million viewers overall (2.9 million to 4.0 million) going from L+SD to L+3 Nielsens. L+7: Friday’s “Dateline” is growing by +43% this season in 18-49 rating (from a 0.60 to a 0.86) and +1.2 million viewers overall (3.5 million to 4.7 million) going from L+SD to L+7. Upscale: Friday’s “Dateline” is delivering a solid upscale audience, indexing at a 118 among adults 18-49 in $100K+ homes. Among adults 18-49 with four or more years of college, Friday’s “Dateline” is indexing at a 115.
Sunday
NBC Sports coverage of Philadelphia Eagles-Los Angeles Rams “Sunday Night Football” (5.4 rating in 18-49, 18.1 million viewers overall from 8:23-11:37 p.m. ET) swept the night in all key ratings measures – adults, men and women 18-34, 18-49 and 25-54, plus total viewers.
TODAY IS #1 IN KEY DEMO
TODAY Wins 155 Weeks in Key Demo, Best Streak in 6 Years
TODAY Grows Demo Lead Over GMA Season to Date
NEW YORK – December 18, 2018 – TODAY was the number-one morning show last week topping “Good Morning America” in the key demo A25-54 for the 155th week straight. The win marks TODAY’s best demo streak in more than six years. Season to date, TODAY’s key demo lead over GMA has grown 5%.
TODAY HIGHLIGHTS:
| Program | P25-54 Rtg | P25-54 Imps | P18-49 Rtg | P18-49 Imps | P2+ Imps |
| TODAY | 1.20 | 1,444 | 0.78 | 1,000 | 4,191 |
| CBS THIS MORNING | 0.68 | 815 | 0.46 | 589 | 3,131 |
| GOOD MORNING AMERICA | 1.07 | 1,293 | 0.72 | 930 | 4,229 |
TODAY averaged 1.444 million A25-54 viewers, leading GMA by +151,000 (+12%) and CBS This Morning by +629,000 (+77%)
- TODAY has now ranked #1 among A25-54 viewers for 155 consecutive weeks (best streak in over six years) and 171 of the last 172 weeks
- TODAY saw its best A25-54 lead over GMA in three weeks and hit a nine-week high in its advantage over CBS
- Week-over-week, TODAY increased its demo lead over GMA by 23% and over CBS by 6%
TODAY averaged 1.000 million A18-49 viewers, +70,000 (+8%) ahead of GMA and +411,000 (+70%) higher than CBS
TODAY averaged 4.191 million total viewers, trailing GMA by -38,000 (-0.9%) and CBS This Morning by +1.060 million (+34%)
- TODAY posted its biggest total viewer advantage over CBS since the Pyeongchang Olympics (week of 2/12/2018)
- TODAY increased its advantage over CBS by 7% week-over-week and by 16% compared to the same week last season
SEASON-TO-DATE (9/24/2018-12/16/2018)
TODAY ranks #1 among A25-54 and A18-49
- In A25-54, TODAY’s lead vs. GMA is up 5% while its lead over CBS is up 3%
TODAY is posting its biggest season-to-date total viewer lead over CBS in three years
- TODAY’s total viewer advantage over CBS is up 39% vs. the same period last season (+976,000 vs. +701,000 last season)
NBC NIGHTLY NEWS WITH LESTER HOLT IS #1 FOR THE WEEK & SEASON
#1 in Key Demo for 20 Straight Weeks
#1 Most Watched Season to Date in Key Demo
#1 in A18-49 for 16 of the Last 17 Weeks
DECEMBER 18, 2018 – NBC Nightly News with Lester Holt is the #1 most-watched evening broadcast in the key news demo for the week of December 10, according to Nielsen Media Research data. Nightly News continues as the #1 most-watched evening newscast season-to-date in the demo most valued by news advertisers, delivering its largest demo lead over CBS in five seasons.
The broadcast continues its strong performance in the key news demo averaging 1.9 million A25-54 viewers, besting CBS Evening News by +576,000 viewers (+45%). Nightly News is now #1 in the key demo for 20 consecutive weeks.
For the week of December 10, Nightly News averaged 1.3 million A18-49 viewers, topping ABC by +25,000 (+2%) and CBS by +342,000 viewers (+37%). Nightly News has won A18-49 for 16 of the past 17 weeks.
Nightly News averaged 8.6 million total viewers for the week of December 10 leading CBS Evening News by 2.2 million total viewers (+35%). Year-over-year, Nightly News cut the total viewer margin against ABC by 29%.
# # #
Weekly Highlights:
- Nightly News averaged 1.9 million A25-54 viewers, outperforming CBS by +576,000 (+45%).
- Nightly News is now #1 in the key demo for 20 consecutive weeks.
- Nightly News averaged 1.3 million A18-49 viewers, topping ABC by +25,000 viewers (+2%) CBS by +342,000 (+37%).
- Nightly News has won A18-49 for 16 of the past 17 weeks.
- Nightly News averaged 8.6 million total viewers, beating CBS by +2.2 million (+35%).
Season Highlights:
- Nightly News is the #1 evening newscast this season in A25-54 and A18-49.
- Nightly News holds its largest A25-54 demo advantage over CBS in five seasons.
Week of December 10 – December 14, 2018:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 8.563 | 1.54 | 1.861 | 0.98 | 1.263 |
| CBS | 6.357 | 1.07 | 1.285 | 0.71 | 0.921 |
| ABC | 8.874 | 1.54 | 1.861 | 0.96 | 1.238 |
# # #
ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
NBC Nightly News with Lester Holt is the most-watched evening newscast in America among the key news demo for the past 21 seasons. The broadcast provides the very latest on the day’s top stories, going beyond the headlines to add context and analysis to the most pressing issues of our time. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Jenn Suozzo is the executive producer.
NBC Nightly News with Lester Holt is the most-watched evening newscast in America among the key news demo for the past 21 seasons. The broadcast provides the very latest on the day’s top stories, going beyond the headlines to add context and analysis to the most pressing issues of our time. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Jenn Suozzo is the executive producer.
‘TONIGHT SHOW’ WINS THE LATE-NIGHT RATINGS WEEK OF DEC. 3-7 IN 18-49
Fallon Also Leads the Week & Season in Adults 25-54, Adults 18-34 and All Key Adult-Female Demographics
At 12:35 a.m., “Late Night” Paces the Week & Season Over “Late Late Show” & “Nightline” in Every Key Demographic
NEW YORK — Dec. 11, 2018 — “The Tonight Show Starring Jimmy Fallon” has finished #1 for the late-night ratings week of Dec. 3-7 versus “The Late Show with Stephen Colbert” and “Jimmy Kimmel Live” in adults 18-49 and most other key demographics, according to “live plus same day” figures from Nielsen Media Research.
In addition to its win in the key adult 18-49 measure, “Tonight” also took the week in adults 25-54, adults 18-34, all key adult-female demographics, men 18-49 and men 18-34. Note that Kimmel aired a Friday encore last week.
In “most current” Nielsens for the season to date, “Tonight” also leads Colbert and Kimmel in adults 18-49, adults 25-54, adults 18-34, men 18-34 and all key adult-female demographics.
Last week at 12:35 a.m. ET, “Late Night with Seth Meyers” outperformed “The Late Late Show with James Corden” in every key demographic. For their head-to-head half-hour, “Late Night” beat ABC’s “Nightline” in all key categories – adults, men and women 18-34, 18-49 and 25-54, plus total viewers
Meyers also leads both timeslot rivals in “most current” season-to-date averages in every key ratings category.
LATE-NIGHT WEEKLY AVERAGES
(According to viewing figures from Nielsen Media Research for the week of Dec. 3-7. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
(According to viewing figures from Nielsen Media Research for the week of Dec. 3-7. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.49 rating, 3 share
CBS “Late Show,” 0.43/3
ABC “Kimmel,” 0.37/3 *
NBC “Tonight” 0.49 rating, 3 share
CBS “Late Show,” 0.43/3
ABC “Kimmel,” 0.37/3 *
12:35-1:05 a.m. ET
ABC “Nightline,” 0.25/2
ABC “Nightline,” 0.25/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.29/3 *
CBS “Late Late Show,” 0.25/2 *
NBC “Late Night,” 0.29/3 *
CBS “Late Late Show,” 0.25/2 *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.19/2 *
NBC “Last Call,” 0.19/2 *
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.256 million viewers
CBS “Late Show,” 3.228 million viewers
ABC “Kimmel,” 1.835 million viewers *
NBC “Tonight,” 2.256 million viewers
CBS “Late Show,” 3.228 million viewers
ABC “Kimmel,” 1.835 million viewers *
12:35-1:05 a.m. ET
ABC “Nightline,” 1.259 million viewers
ABC “Nightline,” 1.259 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.292 million viewers *
CBS “The Late Late Show,” 1.326 million viewers *
NBC “Late Night,” 1.292 million viewers *
CBS “The Late Late Show,” 1.326 million viewers *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.747 million viewers *
NBC “Last Call,” 0.747 million viewers *
* Friday’s “Kimmel,” “Late Night,” “Late Late Show” and “Last Call” were encores.
SEASON AVERAGES
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.54 rating, 4 share
CBS “Late Show,” 0.52/4
ABC “Kimmel,” 0.41/3
NBC “Tonight” 0.54 rating, 4 share
CBS “Late Show,” 0.52/4
ABC “Kimmel,” 0.41/3
12:35-1:05 a.m. ET
ABC “Nightline,” 0.27/2
ABC “Nightline,” 0.27/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.32/3
CBS “The Late Late Show,” 0.24/2
NBC “Late Night,” 0.32/3
CBS “The Late Late Show,” 0.24/2
1:35-2:05 a.m. ET
NBC “Last Call,” 0.19/2
NBC “Last Call,” 0.19/2
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.468 million viewers
CBS “Late Show,” 3.653 million viewers
ABC “Kimmel,” 2.103 million viewers
NBC “Tonight,” 2.468 million viewers
CBS “Late Show,” 3.653 million viewers
ABC “Kimmel,” 2.103 million viewers
12:35-1:05 a.m. ET
ABC “Nightline,” 1.322 million viewers
ABC “Nightline,” 1.322 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.508 million viewers
CBS “The Late Late Show,” 1.346 million viewers
NBC “Late Night,” 1.508 million viewers
CBS “The Late Late Show,” 1.346 million viewers
1:35-2:05 a.m. ET
NBC “Last Call,” 0.785 million viewers
NBC “Last Call,” 0.785 million viewers
SELECTED CABLE RESULTS, WEEK OF DEC. 3-7
NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.21
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.45
Adult Swim, 12:30-1:30 a.m. ET, 0.38
Adult Swim, 12:30-1:30 a.m. ET, 0.38
Each adult 18-49 rating point equals 1.29 million viewers.
TOTAL VIEWERS
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.740 million
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.895 million
Adult Swim, 12:30-1:30 a.m. ET, 0.723 million
Adult Swim, 12:30-1:30 a.m. ET, 0.723 million
RAMS-BEARS ‘SUNDAY NIGHT FOOTBALL’ IS THE #1 SHOW FORTHE PRIMETIME RATINGS WEEK OF DEC. 3-9
“SNF” Tops the Week’s Ranker in 18-49 and Total Viewers, Also Finishing in the Total-Viewer Top 20 Are Both Editions of “The Voice” and All 3 “Chicago” Dramas
Season to Date, NBC Leads in Adults 18-49, Adults 25-54, Adults 18-34 (Tie) & Every Key Adult-Female Demo, Is Running the Closest It’s Been to #1 in Total Viewers at This Point in 19 Years
Monday’s "Voice" Is the #1 Big 4 Show of the Night, “Deal or No Deal” Improves By +16% on NBC’s Timeslot Average From Last Season in Total Viewers
NBC Takes Tuesday, "Voice" Is Once Again the #1 Show of the Night in 18-49, An "SNL" Special Wins the 9-11 p.m. Timeslot
"Chicago" Fall Finales Dominate Wednesday in Total Viewers; "Med" Is Up +1.7 Million Vs. Last Year, "Fire" Is Up +2.0 Million, “P.D.” Wins at 10 p.m. by +2.3 Million
L+3: “Chicago P.D.” Grows By +3.1 Million Viewers, the Night’s Biggest L+3 Lift
Thursday’s “Superstore" Increases in Total Viewers for a 4th Straight Telecast, "Will & Grace" Grows, "Good Place" & "I Feel Bad" Hold Steady in 18-49
Friday’s “Blindspot” Generates the Show’s Most-Watched Episode Since its Season Premiere
Rams-Bears “Sunday Night Football” Grows +13% Vs. the Year-Ago Game in Total Viewers
UNIVERSAL CITY, Calif. — Dec. 11, 2018 — NBC’s “Sunday Night Football” telecast of the Los Angeles Rams-Chicago Bears NFL matchup has scored as the #1 primetime telecast of the ratings week of Dec. 3-9 in the key adult 18-49 demographic as well as total viewers, according to “live plus same day” viewership figures from Nielsen Media Research.
Joining “SNF” among the top-20 primetime programs of the week on the Big 4 networks in total viewers were the Monday and Tuesday editions of “The Voice” (#7-8 respectively and the week’s #1-2 alternative programs), “Chicago Fire” (#12), “Chicago Med” (#14) and “Chicago P.D.” (#20). Sports pre- and post-game shows are excluded from these rankings.
For the week, NBC finished #2 among the Big 4 in adults 18-49, total viewers and most other key measures, and was #1 among women 18-49, women 18-34 (tie) and women 25-54.
Season to date, NBC ranks #1 among ABC, CBS, NBC and Fox in adults 18-49, adults 25-54, adults 18-34 (tie) and all key adult-female demographics. In total viewers, NBC is running within just 7000 persons of #1 CBS (8.983 million vs. 8.990 million), NBC’s closest position to #1 in total viewers at this time in the season in 19 years, since NBC led at this point in 1999.
Weekly ratings are “live plus same day” figures from Nielsen Media Research unless otherwise noted. Season-to-date ratings are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”
Week 11 Averages
Adult 18-49 Rating, “live plus same day,” Dec. 3-9
Fox…1.7
NBC…1.5
CBS…0.9
ABC…0.7
CW…0.4
Total Viewers
CBS…6.9 million
NBC…6.8 million
Fox…5.9 million
ABC…3.6 million
CW…1.1 million
Season-to-Date Averages
Adult 18-49 Rating, “Most Current”
NBC…2.2
Fox…2.0
CBS…1.4
ABC…1.3
CW…0.5
Total Viewers
CBS…9.0 million
NBC…9.0 million
Fox…7.1 million
ABC…5.8 million
CW…1.4 million
NBC highlights for the week of Dec. 3-9:
Monday
NBC ranked #1 Monday night among the Big 4 networks in adults 18-49, adults 25-54 and total viewers.
“The Voice” (1.5 rating in 18-49, 9.0 million viewers overall from 8-10 p.m. ET) ranked as the #1 show of the night on the Big 4 networks in adults 18-49, adults 25-54 and total viewers, while equaling its 18-49 rating from the same episode of the prior cycle (1.5 vs. 1.5 on May 7) and growing +7% in total viewers (9.0 million vs. 8.4 million).
“Live Plus Three Day” Ratings: “The Voice” increased by +16% in 18-49 (from a 1.48 rating to a 1.71) and +1.2 million viewers overall (9.0 million to 10.2 million) going from “live plus same day” Nielsens to L+3.
“Live Plus Seven Day” Ratings: Monday’s “The Voice” has grown by +23% in 18-49 rating going from L+SD to L+7 (from a 1.83 to a 2.26) and more than +1.8 million viewers overall (9.3 million to 11.2 million). When projected seven-day non-linear viewing is included, the “Voice” 18-49 rating increases to a 2.65.
Upscale: Monday’s “Voice” is delivering a solidly upscale audience, indexing at a 106 among adults 18-49 living in homes with $100K+ incomes.
“Deal or No Deal: Happy Howie Days” (1.0 rating in 18-49, 5.3 million viewers overall from 10-11 p.m. ET) equaled NBC’s average in the timeslot last season in 18-49 (1.0 vs. 1.0, L+SD excluding sports) and grew +16% in total viewers (5.3 million vs. 4.6 million). “Deal” matched NBC’s strongest in-season rating in the timeslot, excluding “Manifest,” in 18-49 since March 5 (1.3). L+3: “Deal” grew by +11% in 18-49 (from a 1.04 rating to a 1.15) and +571,000 viewers overall (5.3 million to 5.9 million) going from L+SD to L+3.
Tuesday
NBC won the night among the Big 4 networks in adults 18-49 and ranked #1 or tied for #1 among the Big 4 nets in most other key demographics.
“The Voice” (1.4 rating in 18-49, 8.9 million viewers overall from 8-9 p.m. ET) finished as the #1 show of the night in adults 18-49 and won its hour among the Big 4 networks in adults 18-49 and every other key demographic. “Voice” also led the 8-8:30 half-hour head to head versus “The Conners” (1.4 vs. 1.3) for the second time this season (following a first win on Nov. 13, 1.6 vs. 1.5 for the half-hour). “Voice” grew +8% versus the same episode of the prior cycle in 18-49 (1.4 vs. 1.3 on May 8) and by more than +1.6 million persons or +23% in total viewers (8.9 million vs. 7.3 million). L+3: “Voice” increased by +11% in 18-49 (1.42 to 1.57) and +969,000 viewers overall (8.9 million to 9.9 million) going from L+SD to L+3 Nielsens. L+7: Tuesday’s “Voice” has grown by +24% in 18-49 rating going from L+SD to L+7 (from a 1.73 to a 2.15) and +1.8 million viewers overall (9.0 million to 10.8 million). With the addition of projected seven-day non-linear ratings, the Tuesday “Voice” 18-49 figure increases to a 2.54. Upscale: Tuesday’s “Voice” is delivering a solidly upscale audience, indexing at a 108 among adults 18-49 living in homes with $100K+ incomes.
“A Saturday Night Live Christmas Special” (1.0 rating in 18-49, 4.1 million viewers overall from 9-11 p.m. ET) won the two-hour timeslot in adults 18-49, whille also ranking #1 in the 9 p.m. hour and tying for #1 for the 10 p.m. hour. L+3: The “SNL” special grew by +15% in 18-49 (0.97 to 1.12) and +440,000 viewers overall (4.1 million to 4.6 million) going from L+SD to L+3 Nielsens.
Wednesday
NBC won the night in total viewers by a margin of +1.8 million viewers or +31% (7.6 million vs. 5.8 million for #2 CBS). NBC’s Wednesday schedule of “Chicago” dramas has ranked as the #1 regular lineup in total viewers on nine of nine Wednesdays so far this season.
The fall finale of “Chicago Med” (1.2 rating in 18-49, 7.9 million viewers overall from 8-9 p.m. ET) was the #2 show of the night on the Big 4 in total viewers, behind only “Chicago Fire.” “Med” ranke#1 in the timeslot in total viewers ahead of “Empire,” “Survivor” and ABC’s comedies, while increasing by +9% versus the show’s year-ago fall finale in 18-49 (1.2 vs. 1.1 on Tuesday, Dec. 12, 2017 at 10 p.m.) and by +1.7 million persons or +28% in total viewers (7.9 million vs. 6.2 million). L+3: “Med” grew by +41% in 18-49 (1.19 to 1.68) and +2.5 million viewers overall (7.9 million to 10.4 million) going from L+SD to L+3. L+7: “Med” is increasing by +62% in 18-49 rating going from L+SD to L+7 (from a 1.23 to a 1.99) and +3.2 million viewers overall (8.0 million to 11.2 million). When projected seven-day non-linear viewing is included, the “Med” 18-49 rating grows to a 2.34, an +90% gain versus the show’s 1.23 L+SD rating.
With its fall finale, “Chicago Fire” (1.2 rating in 18-49, 7.9 million viewers overall from 9-10 p.m. ET) jumped +20% versus “Fire’s” year-ago fall finale in 18-49 (1.2 vs. 1.0 on Thursday, Nov. 2, 2017 at 10 p.m.) and more than +2.0 million persons or +35% in total viewers (7.9 million vs. 5.9 million), to tie for the timeslot win in 18-49 and lead the hour outright in total viewers. “Fire” was the #1 show of the night in total viewers. L+3: “Fire” was up +54% in 18-49 (1.25 to 1.92) and more than +2.9 million viewers overall (7.9 million to 10.9 million) going from L+SD to L+3 Nielsens. L+7: “Fire” is growing by +67% in 18-49 rating (from a 1.29 to a 2.15) and +3.5 million viewers overall (8.0 million to 11.5 million) going from L+SD to L+7. With the addition of projected seven-day non-linear ratings, the “Fire” figure increases to a 2.52 in 18-49, a +95% gain over the series’ 1.29 rating in L+SD.
The fall finale of “Chicago P.D.” (1.1 rating in 18-49, 6.8 million viewers overall from 10-11 p.m. ET) won the timeslot among the ABC, CBS and NBC dramas in adults 18-49, adults 25-54, total viewers and every other key measure, leading among those dramas by a +57% margin in adults 18-49 (1.1 vs. 0.7 each for ABC and CBS) and in total viewers by +2.3 million persons or +52% (6.8 million vs. 4.5 million for “Criminal Minds”). Despite preemptions on the previous two Wednesdays, “P.D.” increased by +10% versus its prior telecast in 18-49 (1.1 vs. 1.0 on Nov. 14) and +14% in total viewers (6.818 million vs. 5.998 million) to equal the show’s best 18-49 rating since Oct. 24 (1.2). L+3: “P.D.” grew by +64% in 18-49 (1.12 to 1.84) and more than +3.1 million viewers overall (6.8 million to 10.0 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lift of the night in total viewers. L+7: “Chicago P.D.” is increasing by +90% in 18-49 rating this season going from L+SD to L+7 (from a 1.13 to a 2.15) and more than +4.0 million viewers overall (6.9 million to 11.0 million). With the addition of projected seven-day non-linear ratings, the “P.D.” figure grows to a 2.49, a +120% gain versus the show’s 1.13 in L+SD.
Thursday
“Superstore” (0.9 rating in 18-49, 3.4 million viewers overall from 8-8:30 p.m. ET) increased its overall audience for a fourth consecutive telecast (from 3.063 million on Oct. 25 to 3.216 million on Nov. 1 to 3.268 million on Nov. 8 to 3.305 million on Nov. 15 to 3.360 million last night), to achieve the show’s most-watched episode since March 22 (3.848 million) while also equaling its highest 18-49 rating since that same date (1.1). It was the sixth episode in a row of “Superstore” to maintain a 0.9 in 18-49. L+3: “Superstore” increased by +47% in 18-49 (0.87 to 1.28) and +898,000 viewers overall (3.4 million to 4.3 million) going from L+SD to L+3 Nielsens. L+7: “Superstore” is growing by +61% in 18-49 rating going from L+SD to L+7 (from a 0.87 to a 1.40) and +1.2 million viewers overall (3.2 million to 4.4 million). When projected non-linear seven-day viewing is included, the “Superstore” 18-49 rating increases to a 2.19, a gain of +152% versus the show’s L+SD 0.87. Upscale: “Superstore” is attracting a strong upscale audience this season, indexing at a 118 among adults 18-49 in $100K+ homes. Among adults 18-49 with four or more years of college, “Superstore” is indexing at a 122.
The fall finale of “The Good Place” (0.8 rating in 18-49, 2.6 million viewers overall from 8:30-9 p.m. ET), despite being preempted each of the prior two weeks, maintained 100% of its previous telecast in 18-49 (0.8 vs. 0.8) and 96% in total viewers (2.576 million vs. 2.686 million). It was the seventh episode in a row of “The Good Place” to maintain a 0.8 in 18-49. L+3: “The Good Place” grew by +69% in 18-49 going from L+SD to L+3 (0.78 to 1.32) and more than +1.2 million viewers overall (2.6 million to 3.8 million). L+7: “The Good Place” has increased by +86% in 18-49 rating going from L+SD to L+7 so far this season (from a 0.86 to a 1.60) and by +1.8 million viewers overall (2.8 million to 4.6 million). With the addition of projected seven-day non-linear ratings, the “Good Place” figure grows to a 2.52, nearly three times the show’s 0.86 in L+SD. Upscale: “The Good Place” is generating powerful high-income and high-education audiences this season, indexing at a 140 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes), to rank #3 among primetime entertainment shows on the Big 4 networks, and a 155 among adults 18-49 with four or more years of college to rank #1.
The fall finale of “Will & Grace” (0.7 rating in 18-49, 2.9 million viewers overall from 9-9:31 p.m. ET) increased by +0.1 of a point or +17% week to week in 18-49 (0.7 vs. 0.6) and +3% in total viewers (2.9 million vs. 2.8 million). L+3: “Will & Grace” increased by +78% in 18-49 (0.67 to 1.19) and +1.7 million viewers overall (2.9 million to 4.6 million) going from L+SD to L+3 Nielsens. L+7: “Will & Grace” has grown by +99% in 18-49 rating this season going from L+SD to L+7 (0.85 to a 1.69) and +2.5 million viewers overall (3.4 million to 5.9 million). With the addition of projected seven-day non-linear ratings, the “Will & Grace” 18-49 average increases to a 2.06, a +142% gain versus the show’s L+SD 0.85. Upscale: “Will & Grace” is delivering powerful high-income and high-education audiences, indexing at a 131 among adults 18-49 living in homes with $100K+ incomes, to tie for #6 among entertainment shows on the Big 4 nets, and a 139 among adults 18-49 with four or more years of college, to rank #4.
“I Feel Bad” (0.4 rating in 18-49, 1.8 million viewers overall from 9:31-10 p.m. ET) retained 100% week to week in 18-49 (0.4 vs. 0.4) and grew +2% in total viewers (1.8 million vs. 1.7 million). L+3: “I Feel Bad” grew by +42% in 18-49 going from L+SD to L+3 (0.43 to 0.61) and +608,000 viewers overall (1.8 million to 2.4 million). L+7: “I Feel Bad” is increasing by +46% in 18-49 rating going from L+SD to L+7 so far this season (from a 0.63 to a 0.92) and +871,000 viewers overall (2.7 million to 3.6 million). With the addition of projected seven-day non-linear ratings, the “I Feel Bad” figure grows to a 1.15, up +83% versus its L+SD 0.63. Upscale: “I Feel Bad” is generating a strong upscale audience, indexing at a 114 among adults 18-49 living in homes with $100K+ incomes. Among adults 18-49 with four or more years of college, “Bad” is indexing at a 121.
An encore telecast of “Law & Order: SVU” averaged a 0.4 rating in 18-49 and 2.5 million viewers overall from 10-11 p.m. ET.
Friday
The fall finale of “Blindspot” (0.5 rating in 18-49, 2.8 million viewers overall from 8-9 p.m. ET) equaled the show’s highest 18-49 rating since March 30 (0.6) and grew for a second straight week in total viewers to the show’s high since its season premiere (2.9 million on Oct. 12). L+3: The prior telecast of “Blindspot” increased by +57% in 18-49 (0.46 to 0.72) and +1.2 million viewers overall (2.6 million to 3.8 million) going from L+SD to L+3 Nielsens. L+7: “Blindspot” is growing by +84% in 18-49 rating going from L+SD to L+7 (from a 0.45 to a 0.83) and +1.5 million viewers overall (2.6 million to 4.1 million). With the addition of projected seven-day non-linear ratings, the “Blindspot” 18-49 figure increases to a 1.05, a +133% gain versus the show’s L+SD 0.45. Upscale: “Blindspot” is generating a significant upscale audience, indexing at a 114 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes). Among adults 18-49 with four or more years of college, “Blindspot” is delivering a 115 index.
“Midnight, Texas” (0.4 rating in 18-49, 1.9 million viewers overall from 9-10 p.m. ET) retained 100% week to week in adults 18-49 (0.4 vs. 0.4) and grew +3% in total viewers (1.9 million vs. 1.8 million). L+3: The previous episode of “Midnight” grew by +73% in 18-49 (0.37 to 0.64) and more than +1.0 million viewers overall (1.8 million to 2.9 million) going from L+SD to L+3 Nielsens. L+7: “Midnight, Texas” is increasing by +76% in 18-49 rating going from L+SD to L+7 (from a 0.41 to a 0.72) and +1.1 million viewers overall (2.0 million to 3.1 million). With the addition of projected seven-day linear and non-linear ratings, the “Midnight, Texas” figure grows to a 0.83 in 18-49, a +102% increase versus its L+SD 0.41.
“Dateline NBC” (0.5 rating in 18-49, 0.7 in adults 25-54, 2.9 million viewers overall from 10-11 p.m. ET) retained 100% week to week in adults 18-49 (0.5 vs. 0.5) and grew in total viewers (2.9 million vs. 2.8 million). It’s the seventh week in a row “Dateline” has held steady at a 0.5 in 18-49. L+3: The prior “Dateline” increased by +41% in 18-49 (0.51 to 0.72) and +968,000 viewers overall (2.8 million to 3.8 million) going from L+SD to L+3 Nielsens. L+7: Friday’s “Dateline” is growing by +43% this season in 18-49 rating (from a 0.61 to a 0.87) and +1.2 million viewers overall (3.5 million to 4.7 million) going from L+SD to L+7. Upscale: Friday’s “Dateline” is delivering a solid upscale audience, indexing at a 116 among adults 18-49 in $100K+ homes. Among adults 18-49 with four or more years of college, Friday’s “Dateline” is indexing at a 114.
Sunday
NBC Sports coverage of Los Angeles Rams-Chicago Bears “Sunday Night Football” (5.9 rating in 18-49, 19.4 million viewers overall from 8:23-11:31 p.m. ET) swept the night in all key ratings measures – adults, men and women 18-34, 18-49 and 25-54, plus total viewers. The Rams-Bears coverage topped the comparable year-ago game by +9% in 18-49 (5.9 vs. 5.2) and +13% in total viewers (19.4 million vs. 17.2 million).
TODAY IS #1 IN TOTAL VIEWERS FOR 7 STRAIGHT WEEKS
TODAY Wins 154 Weeks in Key Demo, Best Streak in 6 Years
TODAY Posts Closest Total Viewer Margin with GMA in 7 Years
NEW YORK – December 11, 2018 – TODAY was the number-one morning show outright last week topping “Good Morning America” in total viewers for the seventh consecutive week, its best across-the-board streak since January. TODAY has now won the key demo A25-54 for 154 straight weeks, its best demo streak in over six years. Season to date, TODAY’s total viewer gap versus GMA is 36% closer versus the same period last year and its key demo lead has grown 15%. TODAY is posting its closest total viewer margin versus GMA in seven years.
*Please Note: TODAY and CBS are based on three-day averages last week while GMA is based on a four-day average due to special reports.
TODAY HIGHLIGHTS:
TODAY averaged 1.457 million A25-54 viewers, leading GMA by +123,000 (+9%) and CBS This Morning by +594,000 (+69%)
- TODAY has now ranked #1 among A25-54 viewers for 154 consecutive weeks (best streak in over six years) and 170 of the last 171 weeks
- TODAY delivered a 1.21 A25-54 rating, +0.10 points ahead of GMA and +0.49 points more than CBS
- TODAY posted a three-week high in A25-54 viewership and saw its biggest advantage over CBS in seven weeks (since week of 10/15/2018)
- Versus prior week, TODAY’s A25-54 lead over CBS grew by 14% (594,000 vs. 522,000 prior week)
TODAY averaged 1.041 million A18-49 viewers, +86,000 (+9%) ahead of GMA and +423,000 (+68%) higher than CBS
- TODAY delivered a 0.81 A18-49 rating, +0.07 points more than GMA and +0.33 points better than CBS
- TODAY had its biggest A18-49 delivery since the week of 9/10/2018 (a 12-week high) and its largest advantage over CBS in eight weeks (since the week of10/8/2018)
- Week-over-week, TODAY posted the biggest gain of A18-49 viewers (+58,000, or +6%) while also more than doubling its A18-49 lead over GMA (+86,000 vs. +42,000 prior week, a 105% increase)
TODAY averaged 4.240 million total viewers, leading GMA by +6,000 (+0.1%) and CBS This Morning by +989,000 (+30%)
- TODAY has now ranked #1 among total viewers for seven consecutive weeks, its best streak since the beginning of 2018
- TODAY’s total viewer lead over CBS hit a four-week high
SEASON-TO-DATE (9/24/2018-12/09/2018)
TODAY ranks #1 among A25-54 and A18-49
- In A25-54, TODAY’s lead vs. GMA is up 15% while its lead over CBS is up 5%
TODAY is posting its biggest season-to-date total viewer lead over CBS in three years
- TODAY’s total viewer advantage over CBS is up 45% vs. the same period last season (+967,000 vs. +669,000 last season)
- TODAY’s total viewer gap vs. GMA is 36% closer than the same period last season (-36,000 in the first 11 weeks of current season vs. -56,000 deficit last year)
- This is TODAY’s closest total viewer margin vs. GMA in seven years
NBC NIGHTLY NEWS WITH LESTER HOLT WINS THE WEEK
#1 in Key Demo for 19 Straight Weeks
#1 Most Watched Season to Date in Key Demo
#1 in A18-49 for 15 of the Last 16 Weeks
DECEMBER 11, 2018 – NBC Nightly News with Lester Holt is the #1 most-watched evening broadcast in the key news demo for the week of December 3, according to Nielsen Media Research data. Nightly News continues as the #1 most-watched evening newscast season-to-date in the key demo, delivering its largest demo lead over CBS in five seasons.
The broadcast continues its strong performance in the key demo averaging 1.9 million A25-54 viewers, besting ABC World News Tonight by +64,000 viewers (+4%) and CBS Evening News by +561,000 viewers (+43%). Nightly News has won the key demo for 19 consecutive weeks.
On Saturday, Holt received Poynter Institute’s Medal for Lifetime Achievement in Journalism at its annual Bowtie Ball in St. Petersburg, Florida. Last week, Holt led NBC News’ coverage of the events honoring President George H.W. Bush, alongside Savannah Guthrie. Holt anchored NBC Nightly News from Washington D.C. Monday, Tuesday, and Wednesday night.
For the week of December 3, Nightly News averaged 1.2 million A18-49 viewers topping ABC by +59,000 (+5%) and CBS by +339,000 viewers (+37%). Nightly News has won A18-49 for 15 of the past 16 weeks.
Nightly News averaged 8.6 million total viewers for the week of December 3 leading CBS Evening News by 2.2 million total viewers (+35%). Year-over-year, Nightly News cut the total viewer margin against ABC in half.
# # #
Weekly Highlights:
- Nightly News averaged 1.9 million A25-54 viewers, outperforming ABC by +64,000 viewers (+4%) and CBS by +561,000 (+43%).
- Nightly News has won the key demo for 19 consecutive weeks.
- Nightly News averaged 1.2 million A18-49 viewers, topping ABC by +59,000 viewers (+5%) CBS by +339,000 (+37%).
- Nightly News has won A18-49 for 15 of the past 16 weeks.
- Nightly News averaged 8.6 million total viewers, beating CBS by +2.2 million (+35%).
Season Highlights:
- Nightly News is the #1 evening newscast this season in A25-54 and A18-49.
- Nightly News holds its largest A25-54 demo advantage over CBS in five seasons.
Week of December 3 – December 7, 2018:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 8.568 | 1.54 | 1.855 | 0.97 | 1.245 |
| CBS | 6.345 | 1.07 | 1.294 | 0.70 | 0.906 |
| ABC | 8.863 | 1.48 | 1.791 | 0.92 | 1.186 |
# # #
ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
NBC Nightly News with Lester Holt is the most-watched evening newscast in America among the key news demo for the past 21 seasons. The broadcast provides the very latest on the day’s top stories, going beyond the headlines to add context and analysis to the most pressing issues of our time. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Jenn Suozzo is the executive producer.
NBC Nightly News with Lester Holt is the most-watched evening newscast in America among the key news demo for the past 21 seasons. The broadcast provides the very latest on the day’s top stories, going beyond the headlines to add context and analysis to the most pressing issues of our time. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Jenn Suozzo is the executive producer.
‘TONIGHT SHOW’ TAKES THE LATE-NIGHT RATINGS WEEK OF NOV. 26-30 IN 18-49
Fallon Also Paces the Week and Season in Adults 25-54, Adults 18-34 and All Key Adult-Female Demographics
NEW YORK — Dec. 4, 2018 — “The Tonight Show Starring Jimmy Fallon” has won the late-night ratings week of Nov. 26-30 versus “The Late Show with Stephen Colbert” and an encore week “Jimmy Kimmel Live” in the key late-night demographic of adults 18-49, according to “live plus same day” figures from Nielsen Media Research.
“Tonight” also won the week in adults 25-54, adults 18-34, all key adult-female demographics, men 18-49 (tie) and men 18-34.
In “most current” Nielsens for the season to date, “Tonight” also leads Colbert and Kimmel in adults 18-49, adults 25-54, adults 18-34 and all key adult-female demographics.
At 12:35 a.m. ET last week, encores of “Late Night with Seth Meyers” tied in adults 18-49 with “The Late Late Show with James Corden,” which aired two originals and one encore (while excluding Monday and Tuesday rebroadcasts). Meyers topped Corden for the week in adults 18-34 and adults 25-54.
LATE-NIGHT WEEKLY AVERAGES
(According to viewing figures from Nielsen Media Research for the week of Nov. 26-30. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
(According to viewing figures from Nielsen Media Research for the week of Nov. 26-30. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.49 rating, 3 share
CBS “Late Show,” 0.42/3
ABC “Kimmel,” 0.35/2 (R)
NBC “Tonight” 0.49 rating, 3 share
CBS “Late Show,” 0.42/3
ABC “Kimmel,” 0.35/2 (R)
12:35-1:05 a.m. ET
ABC “Nightline,” 0.25/2
ABC “Nightline,” 0.25/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.24/2 (R)
CBS “Late Late Show,” 0.24/2 *
NBC “Late Night,” 0.24/2 (R)
CBS “Late Late Show,” 0.24/2 *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.17/2 (R)
NBC “Last Call,” 0.17/2 (R)
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.472 million viewers
CBS “Late Show,” 3.164 million viewers
ABC “Kimmel,” 1.802 million viewers (R)
NBC “Tonight,” 2.472 million viewers
CBS “Late Show,” 3.164 million viewers
ABC “Kimmel,” 1.802 million viewers (R)
12:35-1:05 a.m. ET
ABC “Nightline,” 1.264 million viewers
ABC “Nightline,” 1.264 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.253 million viewers (R)
CBS “The Late Late Show,” 1.299 million viewers *
NBC “Late Night,” 1.253 million viewers (R)
CBS “The Late Late Show,” 1.299 million viewers *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.779 million viewers (R)
NBC “Last Call,” 0.779 million viewers (R)
* “Late Late Show” excluded Monday and Tuesday encores from these averages, while including a Friday encore..
SEASON AVERAGES
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.55 rating, 4 share
CBS “Late Show,” 0.52/4
ABC “Kimmel,” 0.41/3
NBC “Tonight” 0.55 rating, 4 share
CBS “Late Show,” 0.52/4
ABC “Kimmel,” 0.41/3
12:35-1:05 a.m. ET
ABC “Nightline,” 0.27/2
ABC “Nightline,” 0.27/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.33/3
CBS “The Late Late Show,” 0.24/2
NBC “Late Night,” 0.33/3
CBS “The Late Late Show,” 0.24/2
1:35-2:05 a.m. ET
NBC “Last Call,” 0.19/2
NBC “Last Call,” 0.19/2
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.474 million viewers
CBS “Late Show,” 3.656 million viewers
ABC “Kimmel,” 2.108 million viewers
NBC “Tonight,” 2.474 million viewers
CBS “Late Show,” 3.656 million viewers
ABC “Kimmel,” 2.108 million viewers
12:35-1:05 a.m. ET
ABC “Nightline,” 1.323 million viewers
ABC “Nightline,” 1.323 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.514 million viewers
CBS “The Late Late Show,” 1.343 million viewers
NBC “Late Night,” 1.514 million viewers
CBS “The Late Late Show,” 1.343 million viewers
1:35-2:05 a.m. ET
NBC “Last Call,” 0.789 million viewers
NBC “Last Call,” 0.789 million viewers
SELECTED CABLE RESULTS, WEEK OF NOV. 26-30
NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.22
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.46
Adult Swim, 12:30-1:30 a.m. ET, 0.36
Adult Swim, 12:30-1:30 a.m. ET, 0.36
Each adult 18-49 rating point equals 1.29 million viewers.
TOTAL VIEWERS
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.738 million
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.941 million
Adult Swim, 12:30-1:30 a.m. ET, 0.711 million
Adult Swim, 12:30-1:30 a.m. ET, 0.711 million
‘THIS IS US’ IS THE WEEK’S #1 ENTERTAINMENT SHOW IN 18-49, NBC GRABS 5 OF THE TOP 10 IN TOTAL VIEWERS FOR THE WEEK OF NOV. 26-DEC. 2
In Viewers, “Sunday Night Football,” Two Editions of “The Voice,” “This Is Us” & “Christmas in Rockefeller Center” Rank Among the Top 10 Primetime Shows on the Big 4 Nets
NBC Finishes #2 for the Week in 18-49 and Total Viewers
On Monday, “Voice” Grows +14% in Total Viewers, “Manifest” Increases by +7%; NBC Is #1 for the Night Excluding Sports in Every Key Measure
L+3: “Manifest” Earns Monday Night’s Biggest L+3 Lift in 18-49 Rating
Tuesday’s "This Is Us" Jumps +17% Week to Week in 18-49, In Total Viewers Hits Its High Since Premiere Week; "Voice" Grows +16% in Viewers to Its High Since Debut Week; “New Amsterdam” Wins at 10
L+3: “This Is Us” Is the Biggest L+3 Gainer of the Night in 18-49 Rating, “New Amsterdam” Delivers the Top Total-Viewer Lift
"Christmas in Rockefeller Center" Ranks #1 Wednesday in Total Viewers, Is the Most-Watched Christmas Special of the Past Year; "Legendary Christmas" Finishes #1 at 10 in Viewers
L+3: Thursday’s “SVU” Grows +105%, Captures the Night’s Biggest Lifts on the Big 4 in 18-49 Percentage & Rating
Chargers-Steelers “Sunday Night Football” Scores the Nightlong Win in Every Key Ratings Measure
UNIVERSAL CITY, Calif. — Dec. 4, 2018 — “This Is Us” has scored as the #1 entertainment telecast of the Nov. 26-Dec. 2 week in the key demographic of adults 18-49, while NBC shows have accounted for five of the week’s top 10 primetime programs on the Big 4 networks in total viewers, according to “live plus same day” viewership figures from Nielsen Media Research.
NBC finished #2 for the primetime ratings week of Nov. 26-Dec. 2 in adults 18-49, adults 25-54, adults 18-34 and total viewers.
In 18-49, “This Is Us” ranked as the week’s #1 entertainment program and was the #4 primetime Big 4 telecast behind three sports programs, including NBC’s #2 “Sunday Night Football” (rankings exclude sports pre- and post-game shows).
In total viewers, NBC accounted for five of the top 10 with “Sunday Night Football,” #2; Monday and Tuesday editions of “The Voice,” #4-5 respectively (and the week’s #1-2 alternative programs); “This Is Us,” #6 (and the week’s most-watched scripted program); and “Christmas in Rockefeller Center,” #10 (and most-watched Christmas special of the past year).
Season to date, NBC ranks #1 among ABC, CBS, NBC and Fox in adults 18-49, adults 25-54, adults 18-34 and all key adult-female demographics. In total viewers, NBC is also #1 and leading at this point in the season for the first time in 19 years, since 1999.
Weekly ratings are “live plus same day” figures from Nielsen Media Research unless otherwise noted. Season-to-date ratings are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”
Week 10 Averages
Adult 18-49 Rating, “live plus same day,” Nov. 26-Dec. 2
Fox…2.3
NBC…1.5
CBS…0.9
ABC…0.9
CW…0.3
Total Viewers
Fox…8.3 million
NBC…6.9 million
CBS…6.2 million
ABC…4.1 million
CW…1.1 million
Season-to-Date Averages
Adult 18-49 Rating, “Most Current”
NBC…2.2
Fox…2.0
CBS…1.5
ABC…1.3
CW…0.5
Total Viewers
NBC…9.1 million
CBS…9.0 million
Fox…7.2 million
ABC…5.9 million
CW…1.4 million
NBC highlights for the week of Nov. 26-Dec. 2:
Monday
NBC ranked as the #1 Big 4 network of the night in adults 18-49, adults 25-54, total viewers and every other key measure.
“The Voice” (1.6 rating in 18-49, 9.4 million viewers overall from 8-10 p.m. ET) grew +14% week to week in 18-49 (1.6 vs. 1.4) and +1.5 million persons or +19% in total viewers (9.4 million vs. 7.9 million), to deliver its most-watched telecast since Oct. 29 (9.456 million) and rank as the #1 show of the night on the Big 4 networks in adults 18-49, total viewers and every other key measure.
“Live Plus Three Day” Ratings: “The Voice” increased by +14% in 18-49 (from a 1.61 rating to a 1.84) and +1.2 million viewers overall (9.4 million to 10.6 million) going from “live plus same day” Nielsens to L+3.
“Live Plus Seven Day” Ratings: Monday’s “The Voice” has grown by +23% in 18-49 rating going from L+SD to L+7 (from a 1.88 to a 2.32) and +1.9 million viewers overall (9.5 million to 11.4 million). When projected seven-day non-linear viewing is included, the “Voice” 18-49 rating increases to a 2.64.
Upscale: Monday’s “Voice” is delivering a solidly upscale audience, indexing at a 106 among adults 18-49 living in homes with $100K+ incomes.
“Manifest” (1.1 rating in 18-49, 6.0 million viewers overall from 10-11 p.m. ET) won the 10 p.m. hour among the ABC, CBS and NBC dramas in adults 18-49 and adults 25-54. “Manifest” retained 100% week to week in 18-49 (1.1 vs. 1.1) and grew +7% in total viewers (6.0 million vs. 5.6 million). L+3: “Manifest” grew by +95% in 18-49 (from a 1.09 rating to a 2.13) and +4.3 million viewers overall (6.0 million to 10.3 million) going from L+SD to L+3, for the biggest lift of the night on the Big 4 in 18-49 rating. L+7: “Manifest” has increased by +116% in 18-49 rating going from L+SD to L+7 (from a 1.54 to a 3.33) and +7.0 million viewers overall (7.6 million to 14.6 million). The gain of +1.79 rating points in 18-49 is the #2 biggest L+7 lift on television this season (behind only “This Is Us”) and the increase of +7.0 million viewers is television’s biggest L+7 gain. When projected seven-day non-linear viewing is included, the “Manifest” 18-49 rating grows to a 4.39, a +185% increase on the show’s 1.54 L+SD figure. Upscale: “Manifest” is generating a strong upscale audience, indexing at a 116 among adults 18-49 living in homes with $100K+ incomes.
Tuesday
NBC won the night among the Big 4 networks in adults 18-49, total viewers and every other key demographic, with a nightlong +45% margin of victory in adults 18-49 (1.6 vs. 1.1 for #2 CBS) and +1.7 million persons in total viewers (8.3 million vs. CBS’ 6.6 million).
“The Voice” (1.5 rating in 18-49, 9.6 million viewers overall from 8-9 p.m. ET) ranked as the #1 show of the night on the Big 4 networks in total viewers, as it grew by +7% week to week in 18-49 (1.5 vs. 1.4) and +16% or more than +1.3 million persons in total viewers (9.6 million vs. 8.2 million) to generate the show’s most-watched Tuesday telecast since premiere week (9.897 million on Sept. 25). “Voice” won the 8 p.m. hour in total viewers versus CBS’ encore of “Rudolph the Red-Nosed Reindeer” by +1.4 million viewers (9.568 million vs. 8.147 million). L+3: “Voice” increased by +13% in 18-49 (1.52 to 1.71) and +995,000 viewers overall (9.6 million to 10.6 million) going from L+SD to L+3 Nielsens. L+7: Tuesday’s “Voice” has grown by +24% in 18-49 rating going from L+SD to L+7 (from a 1.78 to a 2.21) and +1.8 million viewers overall (9.1 million to 10.9 million). With the addition of projected seven-day non-linear ratings, the Tuesday “Voice” 18-49 figure increases to a 2.62. Upscale: Tuesday’s “Voice” is delivering a solidly upscale audience, indexing at a 109 among adults 18-49 living in homes with $100K+ incomes.
The fall finale of “This Is Us” (2.1 rating in 18-49, 9.0 million viewers overall from 9-10:01 p.m. ET) equaled the show’s 18-49 high since Oct. 16 (2.2) and delivered its most-watched episode since its Sept. 25 season premiere (8.919 million), increasing week to week by +17% in 18-49 (2.1 vs. 1.8) and +14% in total viewers (9.0 million vs. 7.9 million). “Us” won the timeslot among the Big 4 networks in nine of nine key demographics, plus total viewers and was the #1 show of the night in adults 18-49, as well as adults 18-34, adults 25-54 and all key adult-female demos. L+3: “This Is Us” grew by +61% in 18-49 (2.06 to 3.31) and more than +3.8 million viewers overall (9.0 million to 12.8 million) going from L+SD to L+3 Nielsens, for the largest L+3 lift of the night in adult 18-49 rating. L+7: “This Is Us” is increasing by +80% in 18-49 rating (from a 2.30 to a 4.13) and +5.5 million viewers overall (9.0 million to 14.5 million) going from L+SD to L+7. The gain of +1.83 rating points in 18-49 is the #1 strongest average L+7 lift on television this season and the increase of +5.5 million viewers is television’s #3 biggest L+7 gain. When projected seven-day non-linear viewing is included, the “Us” 18-49 rating grows to a 5.86, a +155% increase on its 2.30 L+SD result. Upscale: “This Is Us” is generating powerful high-income and high-education audiences, indexing at a 134 among adults 18-49 living in homes with $100K+ incomes, to rank #4 among entertainment shows on the Big 4, and a 141 among adults 18-49 with four or more years of college, to rank #3.
The fall finale of “New Amsterdam” (1.1 rating in 18-49, 6.3 million viewers overall from 10:01-11 p.m. ET) maintained 100% week to week in 18-49 (1.1 vs. 1.1) and grew +8% in total viewers (6.3 million vs. 5.8 million) to generate the show’s most-watched episode since Oct. 30 (6.7 million). “New Amsterdam” won the timeslot among the ABC, CBS and NBC dramas in adults 18-49 by a +38% margin (1.1 vs. 0.8 for ABC’s “The Rookie”), and also ranked #1 in adults 25-54 and total viewers. L+3: “New Amsterdam” increased by +79% in 18-49 (1.12 to 2.01) and +4.0 million viewers overall (6.3 million to 10.3 million) going from L+SD to L+3 Nielsens, for the biggest lift of the night on the Big 4 in total viewers. L+7: “New Amsterdam” has grown by +94% in 18-49 rating (from a 1.39 to a 2.69) and +5.3 million viewers overall (6.9 million to 12.2 million) going from L+SD to L+7. The gain of +5.4 million viewers is the #4 biggest L+7 lift on television so far this season. When projected seven-day non-linear viewing is included, the “New Amsterdam” 18-49 rating increases to a 3.47, a +150% increase on the show’s L+SD figure of a 1.39. Upscale: “New Amsterdam” is attracting a strong upscale audience, indexing at a 115 among adults 18-49 in $100K+ homes. Among adults 18-49 with four or more years of college, “New Amsterdam” is also indexing at a 115.
Wednesday
NBC won Wednesday in total viewers, with “Christmas in Rockefeller Center” and “A Legendary Christmas with John and Chrissy” taking all six of the night’s primetime half-hours.
“Christmas in Rockefeller Center” (1.3 rating in 18-49, 8.4 million viewers overall from 8-10 p.m. ET) ruled as the #1 show of the night on the Big 4 networks in total viewers and is the most-watched primetime Christmas special on the Big 4 networks in the year since the 2017 “Christmas in Rockefeller Center” telecast, topping the prior night’s encore of “Rudolph the Red-Nosed Reindeer” (8.4 million vs. 8.1 million). The special equaled NBC’s highest in-season 18-49 rating in the timeslot since April 18 (1.4), while growing by +30% versus NBC’s average for the timeslot last season (1.3 vs. 1.0, L+SD non-sports) and by +51% in total viewers (8.4 million vs. 5.6 million).
“A Legendary Christmas with John and Chrissy” (0.8 rating in 18-49, 4.3 million viewers overall from 10-11 p.m. ET) won the timeslot among ABC, CBS and NBC in total viewers and tied for #1 in adults 18-49 and adults 25-54. “Legendary” took the hour in total viewers by a margin of +25% (4.343 million vs. 3.465 million for ABC’s “A Million Little Things”) and also ranked #1 or tied for #1 among ABC, CBS and NBC in women 18-34 and all key adult-male demos.
Thursday
“LEGO® Jurassic World: The Secret Exhibit” averaged a 0.5 rating in 18-49 and 2.1 million viewers overall from 8-8:30 p.m. ET. A second half-hour of “LEGO® Jurassic World: The Secret Exhibit” averaged a 0.4 rating in 18-49 and 1.5 million viewers overall from 8:30-9 p.m. ET. L+3: The first half-hour increased by +18% in 18-49 (0.51 to 0.60) and +300,000 viewers overall (2.1 million to 2.4 million) going from L+SD to L+3 Nielsens and the second half-hour grew by +21% (0.39 to 0.47) and +254,000 viewers (1.5 million to 1.7 million).
“Will & Grace” (0.6 rating in 18-49, 2.8 million viewers overall from 9-9:31 p.m. ET) grew by +50% versus its lead-in in 18-49 and +87% in total viewers. L+3: “Will & Grace” increased by +83% in 18-49 (0.64 to 1.17) and +1.7 million viewers overall (2.8 million to 4.5 million) going from L+SD to L+3 Nielsens. L+7: “Will & Grace” has grown by +99% in 18-49 rating this season going from L+SD to L+7 (0.85 to a 1.69) and +2.5 million viewers overall (3.4 million to 5.9 million). With the addition of projected seven-day non-linear ratings, the “Will & Grace” 18-49 average increases to a 2.06, a +142% gain versus the show’s L+SD 0.85. Upscale: “Will & Grace” is delivering powerful high-income and high-education audiences, indexing at a 132 among adults 18-49 living in homes with $100K+ incomes, to rank #5 among entertainment shows on the Big 4 nets, and a 139 among adults 18-49 with four or more years of college, to rank #4.
“I Feel Bad” (0.4 rating in 18-49, 1.7 million viewers overall from 9:31-10 p.m. ET), with only its second telecast in the last four weeks, retained 94% of its prior telecast in total viewers (1.7 million vs. 1.8 million). L+3: “I Feel Bad” grew by +54% in 18-49 going from L+SD to L+3 (0.41 to 0.63) and +642,000 viewers overall (1.7 million to 2.4 million). L+7: “I Feel Bad” is increasing by +46% in 18-49 rating going from L+SD to L+7 so far this season (from a 0.63 to a 0.92) and +870,000 viewers overall (2.7 million to 3.6 million). With the addition of projected seven-day non-linear ratings, the “I Feel Bad” figure grows to a 1.15, up +83% versus its L+SD 0.63. Upscale: “I Feel Bad” is generating a strong upscale audience, indexing at a 114 among adults 18-49 living in homes with $100K+ incomes. Among adults 18-49 with four or more years of college, “Bad” is indexing at a 122.
“Law & Order: SVU” (0.7 rating in 18-49, 3.9 million viewers overall from 10-11 p.m. ET), despite the prior week’s preemption, retained 97% of the show’s previous result in total viewers (3.9 million vs. 4.0 million). “SVU” grew from its first half-hour to its second, despite the 10 p.m. hour, in adults 18-49, adults 25-54 and total viewers, while rival programming on ABC and CBS declined in all three measures. L+3: “SVU” increased by +105% in 18-49 (0.75 to 1.54) and +2.9 million viewers overall (3.9 million to 6.7 million) going from L+SD to L+3 Nielsens, for the biggest lifts of the night on the Big 4 in 18-49 rating and percentage. L+7: “SVU” has grown by +107% this season in 18-49 rating going from L+SD to L+7 (from a 0.95 to a 1.97) and more than +3.1 million viewers overall (4.5 million to 7.6 million). When projected seven-day non-linear viewing is included, the “SVU” 18-49 rating increases to a 2.53, a +166% gain versus the show’s L+SD 0.95.
Friday
“Blindspot” (0.5 rating in 18-49, 2.6 million viewers overall from 8-9 p.m. ET) equaled the show’s highest 18-49 rating since March 30 (0.6), growing +0.1 of a point or +25% versus the show’s prior telecast on Nov. 16 in 18-49 (0.5 vs. 0.4) and +4% in total viewers (2.6 million vs. 2.5 million). L+3: The prior telecast of “Blindspot” increased by +66% in 18-49 (0.44 to 0.73) and +1.2 million viewers overall (2.5 million to 3.7 million) going from L+SD to L+3 Nielsens, for the biggest 18-49 percentage increase on the Big 4 that night. L+7: “Blindspot” is growing by +84% in 18-49 rating going from L+SD to L+7 (from a 0.45 to a 0.83) and +1.5 million viewers overall (2.6 million to 4.1 million). With the addition of projected seven-day non-linear ratings, the “Blindspot” 18-49 figure increases to a 1.05, a +133% gain versus the show’s L+SD 0.45.Upscale: “Blindspot” is generating a significant upscale audience, indexing at a 113 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes). Among adults 18-49 with four or more years of college, “Blindspot” is also delivering a 113 index.
“Midnight, Texas” (0.4 rating in 18-49, 1.8 million viewers overall from 9-10 p.m. ET) retained 100% of its prior telecast on Nov. 16 in 18-49 (0.4 vs. 0.4), despite the previous week’s preemption. L+3: The previous episode of “Midnight” grew by +51% in 18-49 (0.45 to 0.68) and +825,000 viewers overall (2.1 million to 2.9 million) going from L+SD to L+3 Nielsens. L+7: “Midnight, Texas” is increasing by +76% in 18-49 rating going from L+SD to L+7 (from a 0.41 to a 0.72) and +1.1 million viewers overall (2.0 million to 3.1 million). With the addition of projected seven-day linear and non-linear ratings, the “Midnight, Texas” figure grows to a 0.83 in 18-49, an +84% increase versus its L+SD 0.45.
“Dateline NBC” (0.5 rating in 18-49, 0.8 in adults 25-54, 2.8 million viewers overall from 10-11 p.m. ET) maintained 100% of the show’s prior original in 18-49 (0.5 vs. 0.5 on Nov. 16) and 25-54 (0.8 vs. 0.8), to mark the sixth week in a row “Dateline” has held steady at a 0.5 in 18-49 and fifth week in a row it’s maintained a 0.8 in 25-54. L+3: The prior Friday original of “Dateline” on Nov. 16 increased by +56% in 18-49 (0.54 to 0.84) and +1.2 million viewers overall (3.2 million to 4.4 million) going from L+SD to L+3 Nielsens. L+7: Friday’s “Dateline” is growing by +43% this season in 18-49 rating (from a 0.61 to a 0.87) and +1.2 million viewers overall (3.5 million to 4.7 million) going from L+SD to L+7. Upscale: Friday’s “Dateline” is delivering a solid upscale audience, indexing at a 115 among adults 18-49 in $100K+ homes. Among adults 18-49 with four or more years of college, Friday’s “Dateline” is indexing at a 112.
Sunday
NBC Sports coverage of Los Angeles Chargers-Pittsburgh Steelers “Sunday Night Football” (5.4 rating in 18-49, 17.8 million viewers overall from 8:23-11:32 p.m. ET) swept the night in all key ratings measures – adults, men and women 18-34, 18-49 and 25-54, plus total viewers.
NBC NIGHTLY NEWS WITH LESTER HOLT WINS THE WEEK
#1 in Key Demo for 18 Straight Weeks
#1 Most Watched Season to Date in Key Demo
#1 in A18-49 for 14 of the Last 15 Weeks
DECEMBER 4, 2018 – NBC Nightly News with Lester Holt is the #1 most-watched evening broadcast in the key news demo for the week of November 26, according to Nielsen Media Research data. Nightly News continues as the #1 most-watched evening newscast season-to-date in the key demo, delivering its largest demo lead over CBS in five seasons.
The broadcast continues its strong performance in the key demo averaging 2.0 million A25-54 viewers, besting ABC World News Tonight by +78,000 viewers (+4%) and CBS Evening News by +698,000 viewers (+53%). Nightly News has won the key demo for 18 consecutive weeks. Additionally, the broadcast grew its key demo audience week-over-week.
This week, Holt leads NBC News’ coverage of the events honoring President George H.W. Bush, alongside Savannah Guthrie. Holt will also anchor NBC Nightly News from Washington D.C. throughout the week. NBC News’ coverage of the memorial service for the 41st president begins at 9 a.m. ET live from the Washington National Cathedral on Wednesday, December 5.
For the week of November 26, Nightly News averaged 1.3 million A18-49 viewers topping ABC by +81,000 (+6%) and CBS by +414,000 viewers (+45%). Nightly News has won A18-49 for 14 of the past 15 weeks.
Nightly News averaged 9.0 million total viewers for the week of November 26 leading CBS Evening News by 2.6 million total viewers (+41%).
# # #
Weekly Highlights:
- Nightly News averaged 2.0 million A25-54 viewers, outperforming ABC by +78,000 viewers (+4%) and CBS by +698,000 (+53%).
- Nightly News has won the key demo for 18 consecutive weeks.
- Nightly News averaged 1.3 million A18-49 viewers, topping ABC by +81,000 viewers (+6%) CBS by +414,000 (+45%).
- Nightly News has won A18-49 for 14 of the past 15 weeks.
- Nightly News averaged 9.0 million total viewers, beating CBS by +2.6 million (+41%).
Season Highlights:
- Nightly News is the #1 evening newscast this season in A25-54 and A18-49.
- Nightly News holds its largest A25-54 demo advantage over CBS in five seasons.
Week of November 26 – November 30, 2018:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 9.007 | 1.66 | 2.008 | 1.03 | 1.331 |
| CBS | 6.400 | 1.09 | 1.310 | 0.71 | 0.917 |
| ABC | 9.144 | 1.60 | 1.930 | 0.97 | 1.250 |
# # #
ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
NBC Nightly News with Lester Holt is the most-watched evening newscast in America among the key news demo for the past 21 seasons. The broadcast provides the very latest on the day’s top stories, going beyond the headlines to add context and analysis to the most pressing issues of our time. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Jenn Suozzo is the executive producer.
NBC Nightly News with Lester Holt is the most-watched evening newscast in America among the key news demo for the past 21 seasons. The broadcast provides the very latest on the day’s top stories, going beyond the headlines to add context and analysis to the most pressing issues of our time. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Jenn Suozzo is the executive producer.
TODAY IS #1 IN TOTAL VIEWERS FOR 6 STRAIGHT WEEKS
TODAY Wins 153 Consecutive Weeks in Key Demo, Best Streak in 6 Years
Year Over Year, TODAY’s Season-to-Date Total Viewer Gap Vs. GMA Is 72% Closer
NEW YORK – December 4, 2018 – TODAY was the number-one morning show outright last week topping “Good Morning America” in total viewers for the sixth consecutive week, its best across-the-board streak since January. TODAY has now won the key demo A25-54 for 153 straight weeks, its best demo streak in over six years. Season to date, TODAY’s total viewer gap versus GMA is a whopping 72% closer versus the same period last year. TODAY has increased its key demo lead by double-digits and is posting its closest total viewer margin versus GMA in seven years.
TODAY HIGHLIGHTS:
| Program | P25-54 Rtg | P25-54 Imps | P18-49 Rtg | P18-49 Imps | P2+ Imps |
| TODAY | 1.16 | 1,397 | 0.76 | 982 | 4,254 |
| CBS THIS MORNING | 0.73 | 875 | 0.48 | 625 | 3,311 |
| GOOD MORNING AMERICA | 1.05 | 1,269 | 0.73 | 940 | 4,231 |
TODAY averaged 1.397 million A25-54 viewers, leading GMA by +128,000 (+10%) and CBS This Morning by +522,000 (+60%)
- TODAY has now ranked #1 among A25-54 viewers for 153 consecutive weeks (best streak in over six years) and 169 of the last 170 weeks
- TODAY delivered a 1.16 A25-54 rating, +0.11 points ahead of GMA and +0.43 points more than CBS
TODAY averaged 982,000 A18-49 viewers, +42,000 (+5%) ahead of GMA and +357,000 (+57%) higher than CBS
- TODAY delivered a 0.76 A18-49 rating, +0.03 points more than GMA and +0.28 points better than CBS
TODAY averaged 4.254 million total viewers, leading GMA by +23,000 (+1%) and CBS This Morning by +943,000 (+28%)
- TODAY has now ranked #1 among total viewers for six consecutive weeks, its best streak since the beginning of 2018
- TODAY’s total viewership was up +39,000 (+1%) week-over-week
SEASON-TO-DATE (9/24/2018-12/02/2018)
TODAY ranks #1 among A25-54 and A18-49
- In A25-54, TODAY’s lead vs. GMA is up 41% while its lead over CBS is up 10%
TODAY is posting its biggest season-to-date total viewer lead over CBS in three years
- TODAY’s total viewer advantage over CBS is up 66% vs. the same period last season (+965,000 vs. +582,000 last season)
- TODAY’s total viewer gap vs. GMA is 72% closer than the same period last season (-36,000 in the first 10 weeks of current season vs. -130,000 deficit last year)
- This is TODAY’s closest total viewer margin vs. GMA in seven years
- This is TODAY’s closest total viewer margin vs. GMA in seven years
No comments:
Post a Comment