‘TONIGHT SHOW’ WINS THE WEEK OF JAN. 21-25 IN 18-49
Fallon Also Ranks #1 for the Season in Adults 18-49, 25-54 and 18-34
At 12:35 a.m., “Late Night” Delivers the Week in 18-49 & Leads the Season Over “Late Late Show” & “Nightline” in Every Key Demographic
NEW YORK — Jan. 29, 2019 — “The Tonight Show Starring Jimmy Fallon” has finished #1 for the late-night ratings week of Jan. 21-25 versus “The Late Show with Stephen Colbert” and “Jimmy Kimmel Live” in adults 18-49, as well as adults 18-34, adults 25-54 (tie), men 18-34 and all key adult-female demographics, according to “live plus same day” figures from Nielsen Media Research.
In “most current” Nielsens for the season to date, “Tonight” leads Colbert and Kimmel in adults 18-49, adults 25-54, adults 18-34, men 18-34 and all key adult-female demographics.
Last week at 12:35 a.m. ET, “Late Night with Seth Meyers” ranked #1 versus “The Late Late Show with James Corden” in adults 18-49 and most other key demographics. For their head-to-head half-hour, “Late Night” beat ABC’s “Nightline” in all key measures – adults, men and women 18-34, 18-49 and 25-54, as well as total viewers
Meyers leads both “Late Late Show” and ABC’s “Nightline” in “most current” season-to-date averages in every key ratings category.
LATE-NIGHT WEEKLY AVERAGES
(According to viewing figures from Nielsen Media Research for the week of Jan. 21-25. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
(According to viewing figures from Nielsen Media Research for the week of Jan. 21-25. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.46 rating, 3 share
CBS “Late Show,” 0.45/3
ABC “Kimmel,” 0.34/2 *
NBC “Tonight” 0.46 rating, 3 share
CBS “Late Show,” 0.45/3
ABC “Kimmel,” 0.34/2 *
12:35-1:05 a.m. ET
ABC “Nightline,” 0.24/2
ABC “Nightline,” 0.24/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.26/2 *
CBS “Late Late Show,” 0.21/2 *
NBC “Late Night,” 0.26/2 *
CBS “Late Late Show,” 0.21/2 *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.16/2 (R)
NBC “Last Call,” 0.16/2 (R)
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.249 million viewers
CBS “Late Show,” 3.233 million viewers
ABC “Kimmel,” 1.927 million viewers *
NBC “Tonight,” 2.249 million viewers
CBS “Late Show,” 3.233 million viewers
ABC “Kimmel,” 1.927 million viewers *
12:35-1:05 a.m. ET
ABC “Nightline,” 1.233 million viewers
ABC “Nightline,” 1.233 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.216 million viewers *
CBS “The Late Late Show,” 1.252 million viewers *
NBC “Late Night,” 1.216 million viewers *
CBS “The Late Late Show,” 1.252 million viewers *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.658 million viewers (R)
NBC “Last Call,” 0.658 million viewers (R)
* Friday’s “Kimmel,” “Late Night” and “Late Late Show” were encores.
SEASON AVERAGES
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.53 rating, 4 share
CBS “Late Show,” 0.52/4
ABC “Kimmel,” 0.40/3
NBC “Tonight” 0.53 rating, 4 share
CBS “Late Show,” 0.52/4
ABC “Kimmel,” 0.40/3
12:35-1:05 a.m. ET
ABC “Nightline,” 0.26/2
ABC “Nightline,” 0.26/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.31/3
CBS “The Late Late Show,” 0.24/2
NBC “Late Night,” 0.31/3
CBS “The Late Late Show,” 0.24/2
1:35-2:05 a.m. ET
NBC “Last Call,” 0.19/2
NBC “Last Call,” 0.19/2
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.468 million viewers
CBS “Late Show,” 3.730 million viewers
ABC “Kimmel,” 2.059 million viewers
NBC “Tonight,” 2.468 million viewers
CBS “Late Show,” 3.730 million viewers
ABC “Kimmel,” 2.059 million viewers
12:35-1:05 a.m. ET
ABC “Nightline,” 1.302 million viewers
ABC “Nightline,” 1.302 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.461 million viewers
CBS “The Late Late Show,” 1.354 million viewers
NBC “Late Night,” 1.461 million viewers
CBS “The Late Late Show,” 1.354 million viewers
1:35-2:05 a.m. ET
NBC “Last Call,” 0.756 million viewers
NBC “Last Call,” 0.756 million viewers
SELECTED CABLE RESULTS, WEEK OF JAN. 21-25
NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.23
TBS, 11 p.m.-midnight, “Conan,” 0.17 **
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.42
Adult Swim, 12:30-1:30 a.m. ET, 0.33
Adult Swim, 12:30-1:30 a.m. ET, 0.33
Each adult 18-49 rating point equals 1.29 million viewers.
TOTAL VIEWERS
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.748 million viewers
TBS, 11 p.m.-midnight, “Conan,” 0.388 million viewers **
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.822 million viewers
Adult Swim, 12:30-1:30 a.m. ET, 0.637 million viewers
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.822 million viewers
Adult Swim, 12:30-1:30 a.m. ET, 0.637 million viewers
** Monday’s “Conan” was an encore.
NBC DELIVERS SIX OF THE WEEK’S TOP 10 MOST-WATCHED PROGRAMS
“AGT: Champions,” “This Is Us,” “Ellen’s Game of Games” & All Three “Chicago” Dramas Make the Top 10 for the Primetime Week of Jan. 21-27
NBC Ties for #2 for the Week in 18-49, Is #2 Outright in Total Viewers
Season to Date, NBC Ranks #1 or Tied for #1 in Adults 18-49, Adults 25-54 & Every Key Adult-Female Demo and Is Running the Closest It’s Been to #1 in Total Viewers at This Point in the Season in 17 Years
Monday’s "AGT: The Champions" Is the Night’s #1 Most-Watched Show, Ties as the #1 Program in 18-49
L+3: “Manifest” Grows by +93% After Three Days of Time-Shifting, the Biggest L+3 Lift of the Night on the Big 4
"This Is Us" & "Game of Games" Are Tuesday’s #1-2 Shows of the Night in 18-49, "New Amsterdam" Wins at 10 p.m. by a +25% Margin
L+3: “This Is Us” Is Tuesday’s Biggest Gainer in 18-49 Rating, “New Amsterdam” Earns the Night’s Biggest L+3 Increase in Total Viewers
The "Chicago" Dramas Rank as Wednesday’s #1-2-3 Shows in Total Viewers, “Med” Wins at 8 in 18-49 With the Night’s #2 Demo Rating Behind Only “The Masked Singer”
"Med" Delivers Its Most-Watched Episode Since Dec. 2015, “Fire” Nets Its Biggest Regular-Slot Audience Since March 2016
L+3: “Chicago P.D.” Locks Up Wednesday’s Biggest L+3 Lift in Total Viewers
L+7: Thursday’s “Good Place” Season Finale Grows by +99% in Just Three Days of Time-Shifting, the Biggest Lift of the Night on the Big 4
UNIVERSAL CITY, Calif. — Jan. 29, 2019 — NBC has tied for #2 among the Big 4 networks in primetime ratings results for the week of Jan. 21-27 in adults 18-49 and ranked #2 outright in total viewers, according to “live plus same day” viewership figures from Nielsen Media Research.
For the week, NBC claimed six of television’s top 10 most-watched programs – “America’s Got Talent: The Champions” (#2), “Chicago Med” (#3), “Chicago Fire” (#4), “This Is Us” (#6), “Ellen’s Game of Games” (#8) and “Chicago P.D.” (#10).
In the key adults 18-49 demographic, “This Is Us” is the #2 show of the week, “AGT: The Champions” and “Ellen’s Game of Games” tie for #3, “Chicago Med” ties for #12, “Chicago Fire” and “The Titan Games” tie for #15 and “Chicago P.D.” ties for #20.
Season to date, NBC ranks #1 or tied for #1 among ABC, CBS, NBC and Fox in adults 18-49, adults 25-54 and all key adult-female demographics. In total viewers, NBC is running within 725,000 persons of #1 CBS (8.107 million vs. 8.832 million), NBC’s closest position to #1 in total viewers at this point in the season in 17 years, since trailing by 570,000 persons at this time in 2001-02.
Weekly ratings are “live plus same day” figures from Nielsen Media Research unless otherwise noted. Season-to-date ratings are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”
Week 18 Averages
Adult 18-49 Rating, “live plus same day,” Jan. 21-27
ABC…1.1
NBC…0.9
Fox…0.9
CBS…0.8
CW…0.3
Total Viewers
CBS…5.6 million
NBC…4.9 million
ABC…4.6 million
Fox…3.2 million
CW…1.1 million
Season-to-Date Averages
Adult 18-49 Rating, “Most Current”
NBC…1.9
Fox…1.9
CBS…1.5
ABC…1.2
CW…0.4
Total Viewers
CBS…8.8 million
NBC…8.1 million
Fox…6.6 million
ABC…5.3 million
CW…1.4 million
NBC highlights for the week of Jan. 21-27:
Monday
NBC won the night among the Big 4 networks in total viewers and adults 25-54.
“America’s Got Talent: The Champions” (1.6 rating in 18-49, 9.7 million viewers overall from 8-10 p.m. ET) tied as the #1 show of the night on the Big 4 networks in adults 18-49 and ranked #1 outright in adults 25-54 and total viewers. The Jan. 21 “AGT: The Champions” maintained 100% of NBC’s season average in the timeslot prior to “Champions” in 18-49 (1.6 vs. 1.6, L+SD) and grew by +1.1 million persons or +13% in total viewers (9.703 million vs. 8.609 million).
“Live Plus Three Day” Ratings: “AGT: The Champions” increased by +24% in 18-49 (from a 1.56 rating to a 1.93) and +1.6 million viewers overall (9.7 million to 11.3 million) going from “live plus same day” Nielsens to L+3.
Upscale: “AGT: The Champions” is delivering a solidly upscale audience, indexing at a 105 among adults 18-49 living in homes with $100K+ incomes (100 represents an average concentration of those homes).
“Manifest” (1.0 rating in 18-49, 5.4 million viewers overall from 10-11 p.m. ET) grew +11% week to week in 18-49 (1.0 vs. 0.9) and retains 98% in total viewers (5.4 million vs. 5.5 million) and tied as the #2 scripted show of the night on the Big 4 in adults 18-49. L+3: “Manifest” grew by +93% in 18-49 (from a 1.02 rating to a 1.97) and +4.1 million viewers overall (5.4 million to 9.5 million) going from L+SD to L+3, for the biggest lift of the night on the Big 4 in 18-49 percentage. L+7: “Manifest” has increased by +120% in 18-49 rating going from L+SD to L+7 (from a 1.40 to a 3.08) and +6.6 million viewers overall (7.1 million to 13.7 million). The gain of +1.68 rating points in 18-49 is the #2 biggest L+7 lift on television this season (behind only “This Is Us”) and the increase of +6.605 million viewers is television’s #1 biggest L+7 gain. When projected seven-day non-linear viewing is included, the “Manifest” 18-49 rating grows to a 4.04, a +181% increase on the show’s 1.44 L+SD figure. Upscale: “Manifest” is generating a strong upscale audience, indexing at a 115 among adults 18-49 living in homes with $100K+ incomes.
Tuesday
NBC won the night among the Big 4 networks in adults 18-49, adults 25-54, total viewers and every other key demographic, with a nightlong +50% margin of victory in adults 18-49 (1.5 vs. 1.0 for #2 CBS).
“Ellen’s Game of Games” (1.6 rating in 18-49, 7.5 million viewers overall from 8-9 p.m. ET) took the hour by a +23% margin in adults 18-49, 1.6 vs. 1.3 for CBS’ Tuesday premiere of “Celebrity Big Brother,” while also topping “Brother” by +2.6 million persons or +53% (7.5 million vs. 4.9 million). “Ellen’s” was the #2 show of the night in adults 18-49, behind only “This Is Us,” and won the timeslot in 18-49, total viewers and most other key measures. In total viewers, “Games” grew week to week by +18% week to week in total viewers (7.5 million vs. 6.3 million). L+3: “Game of Games” increased by +13% in 18-49 (1.59 to 1.80) and +667,000 viewers overall (7.5 million to 8.1 million) going from L+SD to L+3 Nielsens. L+7: Last season, “Ellen’s Game of Games” increased by +21% in 18-49 rating going from L+SD to L+7 (from a 1.94 to a 2.34) and more than +1.2 million viewers overall (7.9 million to 9.2 million). With the addition of projected 35-day non-linear ratings, the “Games” rating grew to a 2.92 in 18-49.
“This Is Us” (1.9 rating in 18-49, 8.2 million viewers overall from 9-10:01 p.m. ET) scored as the #1 show of the night in adults 18-49, as well as adults 18-34 and adults 25-54, and won the 9-10 p.m. timeslot among the Big 4 networks in nine of nine key demographics. Week to week, “Us” grew +6% in total viewers (8.2 million vs. 7.7 million). L+3: “This Is Us” grew by +63% in 18-49 (1.95 to 3.17) and +3.9 million viewers overall (8.2 million to 12.1 million) going from L+SD to L+3 Nielsens, for the largest L+3 lift of the night in adult 18-49 rating. L+7: “This Is Us” is increasing by +83% in 18-49 rating (from a 2.22 to a 4.06) and +5.5 million viewers overall (8.9 million to 14.4 million) going from L+SD to L+7. The gain of +1.84 rating points in 18-49 is the #1 strongest average L+7 lift on television this season and the increase of +5.553 million viewers is television’s #3 biggest L+7 gain. When projected seven-day non-linear viewing is included, the “Us” 18-49 rating grows to a 5.69, a +156% increase on its 2.22 L+SD result. Upscale: “This Is Us” is generating powerful high-income and high-education audiences, indexing at a 135 among adults 18-49 living in homes with $100K+ incomes, to tie for #6 among entertainment shows on the Big 4, and a 141 among adults 18-49 with four or more years of college, to rank #5.
“New Amsterdam” (1.0 rating in 18-49, 5.8 million viewers overall from 10:01-11 p.m. ET) maintained 100% week to week in 18-49 (1.0 vs. 1.0) and increased by +3% in total viewers (5.764 million vs. 5.606 million). “New Amsterdam” finished #1 in the timeslot in adults 18-49, adults 25-54, adults 18-34 and all key adult-female demos, leading in adults 18-49 by a +25% margin (1.0 vs. 0.8 for CBS’ “NCIS: New Orleans”). L+3: “New Amsterdam” increased by +87% in 18-49 (1.00 to 1.87) and +3.9 million viewers overall (5.8 million to 9.7 million) going from L+SD to L+3 Nielsens, for the biggest lift of the night in total viewers. L+7: “New Amsterdam” has grown by +99% in 18-49 rating (from a 1.29 to a 2.57) and +5.3 million viewers overall (6.6 million to 11.9 million) going from L+SD to L+7. The gain of +5.313 million viewers is the #4 biggest L+7 lift on television so far this season. When projected seven-day non-linear viewing is included, the “New Amsterdam” 18-49 rating grows to a 3.29, a +155% increase on the show’s L+SD figure of a 1.29. Upscale: “New Amsterdam” is attracting a strong upscale audience, indexing at a 116 among adults 18-49 in $100K+ homes. Among adults 18-49 with four or more years of college, “New Amsterdam” is also indexing at a 115.
Wednesday
NBC won the night in total viewers with the #1-2-3 shows of the night. NBC’s Wednesday schedule of “Chicago” dramas has ranked as the #1 regular lineup in total viewers on 12 of the 12 Wednesdays it’s aired so far this season.
“Chicago Med” (1.3 rating in 18-49, 9.4 million viewers overall from 8-9 p.m. ET) was the #1 most-watched show of the night and the #2 show in 18-49, behind only Fox’s “The Masked Singer.” The Jan. 23 “Med” delivered the show’s most-watched episode in more than three years, since the fourth telecast of its first season on Tuesday, Dec. 8, 2015 at 9 p.m., 9.6 million), making this the show’s #3 most-watched episode ever, behind only two Dec. 1 and Dec. 5 telecasts in 2015. In 18-49, “Med” matched the show’s season high and its best since Tuesday, March 6, 2018 (1.4). “Med” won the 8-9 p.m. timeslot in adults 18-49 over CBS’ Wednesday and has ow ranked #1 or tied for #1 in the hour three weeks in a row. L+3: “Med” grew by +38% in 18-49 (1.33 to 1.83) and more than +2.3 million viewers overall (9.4 million to 11.8 million) going from L+SD to L+3. L+7: “Med” is increasing by +61% in 18-49 rating going from L+SD to L+7 (from a 1.23 to a 1.98) and +3.2 million viewers overall (8.0 million to 11.2 million). When projected seven-day non-linear viewing is included, the “Med” 18-49 rating grows to a 2.32, a +89% gain versus the show’s 1.23 L+SD rating.
“Chicago Fire” (1.2 rating in 18-49, 8.4 million viewers overall from 9-10 p.m. ET) increased for a fourth straight original telecast in total viewers (from 7.290 million on Nov. 14 to 7.939 million on Dec. 5 to 8.010 million on Jan. 9 to 8.027 million on Jan. 16 to 8.426 million on Jan. 23). In total viewers, the Jan. 23 “Fire” beat “The Masked Singer” for the timeslot victory, delivering a winning margin of +1.3 million persons or +18% (8.4 million vs. 7.1 million). “Fire” equalled its highest 18-49 rating since Nov. 14 (1.3) and delivered its most-watched regular-slot episode since Tuesday, March 29, 2016 at 10 p.m. (8.657 million). L+3: “Fire” was up +64% in 18-49 (1.19 to 1.95) and +3.2 million viewers overall (8.4 million to 11.7 million) going from L+SD to L+3 Nielsens. L+7: “Fire” is growing by +68% in 18-49 rating (from a 1.28 to a 2.15) and +3.5 million viewers overall (8.0 million to 11.5 million) going from L+SD to L+7. With the addition of projected seven-day non-linear ratings, the “Fire” figure increases to a 2.52 in 18-49, a +97% gain over the series’ 1.28 rating in L+SD.
“Chicago P.D.” (1.1 rating in 18-49, 7.2 million viewers overall from 10-11 p.m. ET) matched its 18-49 high since Oct. 24 (1.2), maintaining100% week to week in 18-49 (1.1 vs. 1.1) and 99.6% in total viewers (7.223 million vs. 7.255 million, which made the prior week’s episode the show’s most-watched since Oct. 3). “P.D.” won the timeslot among ABC, CBS and NBC in adults 18-49, adults 25-54, total viewers and every other key measure. L+3: “P.D.” grew by +70% in 18-49 (1.08 to 1.84) and more than +3.3 million viewers overall (7.2 million to 10.6 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lifts of the night on the Big 4 in total viewers. L+7: “Chicago P.D.” is increasing by +91% in 18-49 rating this season going from L+SD to L+7 (from a 1.12 to a 2.14) and +4.1 million viewers overall (6.9 million to 11.0 million). With the addition of projected seven-day non-linear ratings, the “P.D.” figure grows to a 2.48, a +121% gain versus the show’s 1.12 in L+SD.
Thursday
“The Titan Games” (1.2 rating in 18-49, 4.7 million viewers overall from 8-9 p.m. ET) outscored by +50% NBC’s average in the Thursday, 8-9 p.m. timeslot this season prior to “Titan Games” in 18-49 (1.2 vs. 0.8, L+SD non-sports) and was up by more than +1.8 million persons or +65% in total viewers (4.7 million vs. 2.8 million). The Jan. 24 telecast grew from its first half-hour to its second by +18% in 18-49 (1.1 to 1.3). L+3: “The Titan Games” grew by +22% in 18-49 going from L+SD to L+3 (1.16 to 1.42) and +722,000 viewers overall (4.7 million to 5.4 million). L+7: “Titan Games” has grown by +27% in 18-49 rating going from L+SD to L+7 (from a 1.72 to a 2.19) and +1.3 million viewers overall (6.2 million to 7.5 million). With the addition of projected seven-day non-linear ratings, the “Titan” 18-49 figure increases to a 2.63. Upscale: “The Titan Games” is attracting a strong upscale audience this season, indexing at a 115 among adults 18-49 in $100K+ homes.
“Brooklyn Nine-Nine” (0.9 rating in 18-49, 2.8 million viewers overall from 9-9:30 p.m. ET) equaled the show’s second-best 18-49 result in two years (since Sun., Jan. 1, 2017 at 8:30 on Fox, 1.3), trailing over that span only the show’s Jan. 10, 2019 NBC debut (1.2 in 18-49, 3.537 million). The Jan. 24 episode was up +29% versus the show’s average last season in 18-49 (0.9 vs. 0.7) and +56% in total viewers (2.8 million vs. 1.8 million). L+3: “Brooklyn Nine-Nine” grew by +38% in 18-49 going from L+SD to L+7 (0.90 to 1.24) and 768,000 viewers overall (2.8 million to 3.5 million). L+7+Digital: “Brooklyn Nine-Nine’s” Jan. 10 NBC debut has generated a 2.92 rating in 18-49 after seven days of linear and projected non-linear viewership, a +141% increase on the show’s 1.21 in L+SD Nielsens. “B99” continues to be NBC’s best-ever digital performance for a primetime comedy series. Upscale: Brooklyn Nine-Nine” is generating powerful high-income and high-education audiences, indexing at a 135 among adults 18-49 living in homes with $100K+ incomes, to tie for #6 among entertainment shows on the Big 4, and a 145 among adults 18-49 with four or more years of college, to rank #4.
The third season finale of “The Good Place” (0.7 rating in 18-49, 2.4 million viewers overall from 9:30-10 p.m. ET) tied for #1 in the timeslot among the Big 4 networks in men 18-34. L+3: “The Good Place” grew by +99% in 18-49 going from L+SD to L+3 (0.72 to 1.43) and +1.6 million viewers overall (2.4 million to 4.0 million), for the biggest L+3 lift of the night on the Big 4 in 18-49 perecentage. L+7: “The Good Place” has increased by +87% in 18-49 rating going from L+SD to L+7 so far this season (from a 0.86 to a 1.61) and by +1.8 million viewers overall (2.8 million to 4.6 million). With the addition of projected seven-day non-linear ratings, the “Good Place” figure grows to a 2.47, nearly three times the show’s 0.86 in L+SD. Upscale: “The Good Place” is generating powerful high-income and high-education audiences this season, indexing at a 140 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes), to rank #5 among primetime entertainment shows on the Big 4 networks, and a 156 among adults 18-49 with four or more years of college to rank #2.
An encore telecast of “Law & Order: SVU” (0.6 rating in 18-49, 3.1 million viewers overall from 10-11 p.m. ET) tied for the timeslot win among ABC, CBS and NBC in adults 18-49, versus competition that included an original “How to Get Away With Murder.”
Friday
NBC Sports coverage of the “U.S. Figure Skating Championships” (0.4 rating in 18-49, 3.1 million viewers overall from 8-11 p.m. ET) maintained a consistent 0.4 rating in adults 18-49 with each of its three hours, as well as a 0.5 in the women 18-49 and a 0.8 in the women 25-54 category.
Saturday
NBC Sports coverage of the NHL All-Star Game (0.6 rating in 18-49, 1.8 million viewers overall from 8-11 p.m. ET) finished #2 for the night among the Big 4 nets in 18-49.
‘TODAY’ IS #1 FOR 41 STRAIGHT MONTHS
TODAY Tops GMA in Key Demo for the Month and Week
TODAY Widens Demo Lead Vs. GMA Month Over Month
NEW YORK – January 29, 2019 – NBC News’ TODAY was the number-one morning show for the month of January, topping ABC’s “Good Morning America” in the key A25-54 demo. TODAY has now won the key demo for 41 straight months (161 consecutive weeks), its best streak in over six years. Month over month, TODAY widened its demo lead versus GMA by 23%.
Last week, TODAY won in the key A25-54 and A18-49 demos. Week over week, TODAY grew across the board and posted its best total viewer delivery in seven weeks, narrowing the total viewer gap by 21%.
TODAY HIGHLIGHTS:
JANUARY 2019 (Monthly)
TODAY won its 41st consecutive month among A25-54 viewers and 42nd of the last 43 months
- TODAY averaged 1.432 million A25-54 viewers, outperforming GMA by +163,000 (+13%) and CBS This Morning by +597,000 (+71%)
- Month-over-month, TODAY’s demo lead over GMA rose 23% while its advantage over CBS increased by 7%
TODAY ranked #1 among A18-49 viewers for the 46th straight month and 47th of the last 48 months
- TODAY averaged 1.008 million A18-49 viewers, +82,000 (+9%) more than GMA and +411,000 (+69%) ahead of CBS
- Versus prior month, TODAY increased its A18-49 lead over GMA by 26% and over CBS by 7%
Among total viewers, TODAY averaged 4.095 million total viewers leading CBS by +934,000 (+30%)
- Compared to January 2018, TODAY’s total viewer advantage over CBS grew by 31%
WEEK OF 1/21/2019-1/27/2019
| Program | P25-54Rtg | P25-54Imps | P18-49Rtg | P18-49Imps | P2+Imps |
| TODAY | 1.21 | 1,464 | 0.80 | 1,033 | 4,209 |
| CBS THIS MORNING | 0.74 | 890 | 0.50 | 647 | 3,278 |
| GOOD MORNING AMERICA | 1.10 | 1,322 | 0.75 | 971 | 4,313 |
TODAY averaged 1.464 million A25-54 viewers, leading GMA by +142,000 (+11%) and CBS This Morning by +574,000 (+65%)
- TODAY has now ranked #1 among A25-54 viewers for 161 consecutive weeks (best streak in over six years) and 177 of the last 178 weeks
- Week-over-week, TODAY added +14,000 A25-54 viewers and increased its lead over GMA by 13%
TODAY averaged 1.033 million A18-49 viewers, +62,000 (+6%) ahead of GMA and +386,000 (+60%) higher than CBS
- TODAY’s A18-49 viewership was up +2% (+25,000) versus prior week while also doubling its lead over GMA (+62,000 vs. +31,000 prior week)
TODAY averaged 4.209 million total viewers leading CBS This Morning by +931,000 (+28%)
- TODAY added the most viewers vs. prior week (+64,000, or +2%), hitting its highest delivery in seven weeks (since the week of 12/3/2018)
- Week-over-week, TODAY narrowed the total viewer gap vs. GMA by 21% while increasing its lead over CBS by 3%
- Compared to the same week last season, TODAY improved its total viewer advantage over CBS by 30% (+931,000 vs. +716,000 last year)
SEASON-TO-DATE (9/24/2018-1/27/2018)
TODAY ranks #1 among A25-54 and A18-49
TODAY is posting its biggest season-to-date total viewer lead over CBS in three years
- TODAY’s total viewer advantage over CBS is up 32% vs. the same period last season (+959,000 vs. +727,000 last season)
NBC NIGHTLY NEWS WITH LESTER HOLT IS #1 FOR JANUARY & SEASON
#1 in Key Demo & A18-49 for Seven Consecutive Months
#1 Most Watched Season-to-Date in Key Demo & A18-49
Broadcast Grows Across the Board Month-Over-Month
JANUARY 29, 2018 – NBC Nightly News with Lester Holt is the #1 most-watched broadcast in the key demo for the month of January, winning seven consecutive months according to Nielsen Media Research data. Nightly News continues as the #1 most-watched evening newscast season-to-date in the key demo.
For the month of January, the broadcast continues its strong performance in the key demo averaging 2.1 million A25-54 viewers, growing month-over-month, and beating ABC World News Tonight by +39,000 viewers (+2%) and CBS Evening News by +647,000 viewers (+46%).
Nightly News averaged 1.4 million A18-49 viewers, topping ABC by +18,000 viewers (+1%) and CBS by +384,000 viewers (+37%). The broadcast has won the A18-49 demo for seven consecutive months as well and grew month-over-month.
9.0 million viewers tuned in to Nightly News for the month of January 2019, +2.2 million total viewers (+33%) more than CBS Evening News.
This month, NBC Nightly News launched “Justice for All,” a new criminal justice series focusing on unjust sentencing and unreliable convictions, highlighting the stories of the wrongfully accused and the new ways of seeking justice. As part of the series, Holt spoke exclusively with Matthew Charles, one of the first prisoners released under the new federal criminal justice reform law. He also interviewed rapper Meek Mill about his new criminal justice reform initiative, REFORM, in conjunction with Jay-Z and others.
The broadcast averaged 2.1 million A25-54 viewers for the week of January 21, topping ABC World News Tonight by +49,000 viewers (+2%) and CBS Evening News by +617,000 viewers (+41%). Nightly News averaged 1.4 million A18-49 viewers, topping CBS Evening News by +323,000 viewers (+30%). The broadcast grew its key demo audience and A18-49 week-over-week.
9.0 million total viewers tuned in to Nightly News for the week of January 21, growing week-over-week and besting CBS Evening News by +2.2 million total viewers (+32%).
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Monthly Highlights:
- Nightly News averaged 2.1 million A25-54 viewers, outperforming ABC by +39,000 (+2%) CBS by +647,000 (+46%).
- Nightly News has ranked #1 in A25-54 for seven consecutive months.
- Nightly News averaged 1.4 million A18-49 viewers, topping ABC by +18,000 (+1%) and CBS by +384,000 (+37%).
- Nightly News has ranked #1 in A18-49 for seven consecutive months.
- Nightly News averaged 9.0 million viewers in January, besting CBS by +2.2 million (+33%).
- Nightly News grew across the board month-over-month.
Weekly Highlights:
- Nightly News averaged 2.1 million A25-54 viewers, outperforming ABC by +49,000 viewers (+2%) and CBS by +617,000 (+41%).
- Nightly News averaged 1.4 million A18-49 viewers, topping CBS by +323,000 (+30%).
- Nightly News averaged 9.0 million total viewers, beating CBS by +2.2 million (+32%).
Season Highlights:
- Nightly News is the #1 evening newscast this season in A25-54 and A18-49.
- Nightly News is posting its largest total viewer advantage over CBS in seven seasons.
Week of January 21 – January 25, 2018:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 8.977 | 1.75 | 2.116 | 1.09 | 1.404 |
| CBS | 6.800 | 1.24 | 1.499 | 0.84 | 1.081 |
| ABC | 9.701 | 1.71 | 2.067 | 1.09 | 1.406 |
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ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
NBC Nightly News with Lester Holt is the most-watched evening newscast in America among the key news demo for the past 21 seasons. The broadcast provides the very latest on the day’s top stories, going beyond the headlines to add context and analysis to the most pressing issues of our time. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Jenn Suozzo is the executive producer.
NBC Nightly News with Lester Holt is the most-watched evening newscast in America among the key news demo for the past 21 seasons. The broadcast provides the very latest on the day’s top stories, going beyond the headlines to add context and analysis to the most pressing issues of our time. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Jenn Suozzo is the executive producer.
‘TONIGHT SHOW’ TAKES THE WEEK OF JAN. 14-18 IN ADULTS 18-49 AND EVERY OTHER KEY DEMO
Fallon Is Also Running #1 for the Season in Adults 18-49, 25-54 and 18-34
At 12:35 a.m., “Late Night” Leads the Week & Season Over “Late Late Show” & “Nightline” in Every Key Demographic
NEW YORK — Jan. 23, 2019 — “The Tonight Show Starring Jimmy Fallon” has won the late-night ratings week of Jan. 14-18 versus “The Late Show with Stephen Colbert” and “Jimmy Kimmel Live” in adults 18-49 and all other key demographics – adults, men and women 18-34; men and women 18-49; and adults, men and women 25-54 -- according to “live plus same day” figures from Nielsen Media Research.
In “most current” Nielsens for the season to date, “Tonight” leads Colbert and Kimmel in adults 18-49, adults 25-54, adults 18-34, men 18-34 and all key adult-female demographics.
Last week at 12:35 a.m. ET, “Late Night with Seth Meyers” ranked #1 versus “The Late Late Show with James Corden” in every key demographic. For their head-to-head half-hour, “Late Night” beat ABC’s “Nightline” in all key demos – adults, men and women 18-34, 18-49 and 25-54 -- plus total viewers
Meyers leads both “Late Late Show” and ABC’s “Nightline” in “most current” season-to-date averages in every key ratings category.
LATE-NIGHT WEEKLY AVERAGES
(According to viewing figures from Nielsen Media Research for the week of Jan. 14-18. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
(According to viewing figures from Nielsen Media Research for the week of Jan. 14-18. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.48 rating, 3 share
CBS “Late Show,” 0.42/3
ABC “Kimmel,” 0.39/2 *
NBC “Tonight” 0.48 rating, 3 share
CBS “Late Show,” 0.42/3
ABC “Kimmel,” 0.39/2 *
12:35-1:05 a.m. ET
ABC “Nightline,” 0.26/2
ABC “Nightline,” 0.26/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.28/3 *
CBS “Late Late Show,” 0.22/2 *
NBC “Late Night,” 0.28/3 *
CBS “Late Late Show,” 0.22/2 *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.19/2 (R)
NBC “Last Call,” 0.19/2 (R)
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.283 million viewers
CBS “Late Show,” 3.153 million viewers
ABC “Kimmel,” 1.970 million viewers *
NBC “Tonight,” 2.283 million viewers
CBS “Late Show,” 3.153 million viewers
ABC “Kimmel,” 1.970 million viewers *
12:35-1:05 a.m. ET
ABC “Nightline,” 1.251 million viewers
ABC “Nightline,” 1.251 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.239 million viewers *
CBS “The Late Late Show,” 1.278 million viewers *
NBC “Late Night,” 1.239 million viewers *
CBS “The Late Late Show,” 1.278 million viewers *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.723 million viewers (R)
NBC “Last Call,” 0.723 million viewers (R)
* Friday’s “Kimmel,” “Late Night” and “Late Late Show” were encores.
SEASON AVERAGES
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.54 rating, 4 share
CBS “Late Show,” 0.52/4
ABC “Kimmel,” 0.40/3
NBC “Tonight” 0.54 rating, 4 share
CBS “Late Show,” 0.52/4
ABC “Kimmel,” 0.40/3
12:35-1:05 a.m. ET
ABC “Nightline,” 0.26/2
ABC “Nightline,” 0.26/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.32/3
CBS “The Late Late Show,” 0.24/2
NBC “Late Night,” 0.32/3
CBS “The Late Late Show,” 0.24/2
1:35-2:05 a.m. ET
NBC “Last Call,” 0.19/2
NBC “Last Call,” 0.19/2
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.472 million viewers
CBS “Late Show,” 3.711 million viewers
ABC “Kimmel,” 2.059 million viewers
NBC “Tonight,” 2.472 million viewers
CBS “Late Show,” 3.711 million viewers
ABC “Kimmel,” 2.059 million viewers
12:35-1:05 a.m. ET
ABC “Nightline,” 1.302 million viewers
ABC “Nightline,” 1.302 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.467 million viewers
CBS “The Late Late Show,” 1.354 million viewers
NBC “Late Night,” 1.467 million viewers
CBS “The Late Late Show,” 1.354 million viewers
1:35-2:05 a.m. ET
NBC “Last Call,” 0.763 million viewers
NBC “Last Call,” 0.763 million viewers
SELECTED CABLE RESULTS, WEEK OF JAN. 14-18
NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.26
TBS, 11 p.m.-midnight, “Conan,” 0.16 (R)
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.42
Adult Swim, 12:30-1:30 a.m. ET, 0.32
Adult Swim, 12:30-1:30 a.m. ET, 0.32
Each adult 18-49 rating point equals 1.29 million viewers.
TOTAL VIEWERS
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.807 million viewers
TBS, 11 p.m.-midnight, “Conan,” 0.367 million (R)
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.854 million
Adult Swim, 12:30-1:30 a.m. ET, 0.644 million
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.854 million
Adult Swim, 12:30-1:30 a.m. ET, 0.644 million
NBC TIES FOR #2 FOR THE PRIMETIME WEEK OF JAN. 14-20 AND IS #2 OUTRIGHT IN TOTAL VIEWERS
Pacing NBC’s Lineup Are “This Is Us” (#4 Entertainment Telecast of the Week in 18-49), “AGT: The Champions” & “Ellen’s Game of Games” (Tied for #6), “The Titan Games” (Tied for #10), “Chicago Med” (Tied for #15) and “Fire” & “P.D.” (Tied for #20)
Season to Date, NBC Ranks #1 in Adults 18-49, Adults 25-54 & Every Key Adult-Female Demo and Is Running the Closest It’s Been to #1 in Total Viewers at This Point in the Season, Excluding Sports, in 16 Years
Monday’s "AGT: The Champions" Is the First New Series on the Big 4 This Season to Grow From Week 1 to Week 2 in Total Viewers
L+3: “Manifest” Grows by +107% After Just Three Days of Time-Shifting, the Biggest L+3 Lift of the Night on the Big 4
“Games of Games,” “This Is Us” & “New Amsterdam” Sweep the Tuesday Hours in 18-49, “Games” Grows +13% on the Prior Week’s Season Premiere
L+3: “This Is Us” Is Tuesday’s Biggest Gainer in 18-49 Rating, “New Amsterdam” Earns the Night’s Biggest L+3 Increases in 18-49 Percentage and Total Viewers
The "Chicago" Dramas Rank as Wednesday’s #1-2-3 Shows of the Night in Total Viewers, “Med” & “P.D.” Also Capture Their Hours in 18-49
L+3: “Chicago P.D.” Locks Up Wednesday’s Biggest L+3 Lifts on the Big 4 in Total Viewers and 18-49 Percentage
On Thursday, "SVU" Wins at 10 With Its Top Nielsens Since Nov. 8; “Titan Games,” “Brooklyn Nine-Nine,” “Good Place” Continue to Top Prior Timeslot Averages
L+7+Digital: The Jan. 10 “Brooklyn Nine-Nine” Debut Grows by +141% With Linear & Non-Linear Delayed Viewing, Ranks as NBC’s Best-Ever Digital Performer Among Primetime Comedies
Friday’s “Blindspot” Increases Its Viewership for a Fourth Straight Telecast, to Lock Up Another Season High
L+3: “Blacklist” Captures the Night’s Top L+3 Lifts in 18-49 and Total Viewers, Grows by +93% in 18-49 in Just Three Days of Time-Shifting
UNIVERSAL CITY, Calif. — Jan. 23, 2019 — NBC has tied for #2 among the Big 4 networks in primetime ratings results for the week of Jan. 14-20 in adults 18-49 and ranked #2 outright in total viewers, finishing behind only NFL-boosted CBS, according to “live plus same day” viewership figures from Nielsen Media Research.
Pacing NBC’s lineup for the week were “This Is Us” (#4 among primetime entertainment programs in adults 18-49), “America’s Got Talent: The Champions” (tied for #6), “Ellen’s Game of Games” (tied for #6), “The Titan Games” (tied for #10), “Chicago Med” (tied for #15), “Chicago Fire” (tied for #20) and “Chicago P.D.” (tied for #20).
In total viewers, “AGT: The Champions,” “Chicago Med,” “Chicago Fire” and “This Is Us” ranked in the top 10 excluding sports and “Chicago P.D.” and “Game of Games” joined them in the top 20.
Season to date, NBC ranks #1 among ABC, CBS, NBC and Fox in adults 18-49, adults 25-54 and all key adult-female demographics. In total viewers, excluding sports, NBC is running within 1.5 million persons of #1 CBS, NBC’s closest position to #1 in total viewers at this point in the season, excluding sports, in 16 years, since trailing by 567,000 persons at this time in 2002-03.
Weekly ratings are “live plus same day” figures from Nielsen Media Research unless otherwise noted. Season-to-date ratings are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”
Week 17 Averages
Adult 18-49 Rating, “live plus same day,” Jan. 7-13
Fox…3.4
ABC…1.0
NBC…1.0
Fox…1.0
CW…0.3
Total Viewers
CBS…14.2 million
NBC…5.0 million
ABC…4.1 million
Fox…3.2 million
CW…1.0 million
Season-to-Date Averages
Adult 18-49 Rating, “Most Current”
NBC…2.0
Fox…1.9
CBS…1.5
ABC…1.2
CW…0.4
Total Viewers
CBS…8.9 million
NBC…8.2 million
Fox…6.8 million
ABC…5.3 million
CW…1.4 million
NBC highlights for the week of Jan. 14-20:
Monday
NBC won the night among the Big 4 networks in total viewers and adults 25-54.
“America’s Got Talent: The Champions” (1.7 rating in 18-49, 10.0 million viewers overall from 8-10 p.m. ET) retained 94% of the prior week’s series premiere in 18-49 (1.7 vs. 1.8) and grew in total viewers (9.984 million vs. 9.962 million), making “AGT: The Champions” the first new series on the Big 4 networks this season to grow from Week 1 to Week 2 in total viewers. “Champions” tied as the #1 telecast of the night in adults 18-49 and was #1 outright in adults 25-54 and total viewers.
“Live Plus Three Day” Ratings: “AGT: The Champions” increased by +25% in 18-49 (from a 1.69 rating to a 2.12) and +1.8 million viewers overall (10.0 million to 11.8 million) going from “live plus same day” Nielsens to L+3.
Upscale: Monday’s “Voice” is delivering a solidly upscale audience, indexing at a 106 among adults 18-49 living in homes with $100K+ incomes.
“Manifest” (0.9 rating in 18-49, 5.5 million viewers overall from 10-11 p.m. ET) tied for the timeslot lead among the ABC-CBS-NBC dramas in the men 25-54 demographic. L+3: “Manifest” grew by +107% in 18-49 (from a 0.94 rating to a 1.95) and +4.1 million viewers overall (5.5 million to 9.6 million) going from L+SD to L+3, for the biggest lift of the night on the Big 4 in 18-49 percentage. L+7: “Manifest” has increased by +118% in 18-49 rating going from L+SD to L+7 (from a 1.44 to a 3.14) and +6.7 million viewers overall (7.2 million to 13.9 million). The gain of +1.70 rating points in 18-49 is the #2 biggest L+7 lift on television this season (behind only “This Is Us”) and the increase of +6.701 million viewers is television’s biggest L+7 gain. When projected seven-day non-linear viewing is included, the “Manifest” 18-49 rating grows to a 4.22, a +193% increase on the show’s 1.44 L+SD figure. Upscale: “Manifest” is generating a strong upscale audience, indexing at a 115 among adults 18-49 living in homes with $100K+ incomes.
Tuesday
NBC won the night among the Big 4 networks in adults 18-49, adults 25-54 total viewers and every other key demographic, with a nightlong +60% margin of victory in adults 18-49 (1.6 vs. 1.0 for #2 CBS).
“Ellen’s Game of Games” (1.7 rating in 18-49, 6.3 million viewers overall from 8-9 p.m. grew +13% versus the prior week’s regular-slot season premiere in 18-49 (1.7 vs. 1.5). The Jan. 15 “Games” ranked as the #1 show of the night on the Big 4 networks in men 18-49, men 18-34 and men 25-54 and was the #2 show in adults 18-49, adults 18-34 and adults 25-54, behind only “This Is Us.” “Games” won the 8 p.m. hour in adults 18-49 and every other key demographic L+3: “Game of Games” increased by +11% in 18-49 (1.66 to 1.85) and +665,000 viewers overall (6.3 million to 7.0 million) going from L+SD to L+3 Nielsens. L+7: Last season, “Ellen’s Game of Games” increased by +21% in 18-49 rating going from L+SD to L+7 (from a 1.94 to a 2.34) and more than +1.2 million viewers overall (7.9 million to 9.2 million). With the addition of projected 35-day non-linear ratings, the “Games” rating grew to a 2.92 in 18-49.
“This Is Us” (2.0 rating in 18-49, 7.7 million viewers overall from 9-10:01 p.m. ET) won the timeslot among the Big 4 networks in nine of nine key demographics and scored as the #1 show of the night on the Big 4 in adults 18-49, adults 18-34, adults 25-54 and all key adult-female demos. L+3: “This Is Us” grew by +64% in 18-49 (1.97 to 3.24) and more than +3.9 million viewers overall (7.7 million to 11.7 million) going from L+SD to L+3 Nielsens, for the largest L+3 lift of the night in adult 18-49 rating. L+7: “This Is Us” is increasing by +83% in 18-49 rating (from a 2.22 to a 4.06) and +5.5 million viewers overall (8.9 million to 14.4 million) going from L+SD to L+7. The gain of +1.84 rating points in 18-49 is the #1 strongest average L+7 lift on television this season and the increase of +5.553 million viewers is television’s #3 biggest L+7 gain. When projected seven-day non-linear viewing is included, the “Us” 18-49 rating grows to a 5.69, a +156% increase on its 2.22 L+SD result. Upscale: “This Is Us” is generating powerful high-income and high-education audiences, indexing at a 135 among adults 18-49 living in homes with $100K+ incomes, to tied for #6 among entertainment shows on the Big 4, and a 141 among adults 18-49 with four or more years of college, to rank #4.
“New Amsterdam” (1.0 rating in 18-49, 5.6 million viewers overall from 10:01-11 p.m. ET) maintained 100% week to week in 18-49 (1.0 vs. 1.0) and +5% in total viewers (5.6 million vs. 5.4 million), to rank #1 in the timeslot among ABC, CBS and NBC in adults 18-49, adults 25-54 and most other key demographics. L+3: “New Amsterdam” increased by +88% in 18-49 (1.04 to 1.95) and +4.0 million viewers overall (5.6 million to 9.6 million) going from L+SD to L+3 Nielsens, for the biggest lifts of the night on the Big 4 in 18-49 percentage and total viewers. L+7: “New Amsterdam” has grown by +98% in 18-49 rating (from a 1.32 to a 2.61) and +5.3 million viewers overall (6.7 million to 12.0 million) going from L+SD to L+7. The gain of +5.328 million viewers is the #4 biggest L+7 lift on television so far this season. When projected seven-day non-linear viewing is included, the “New Amsterdam” 18-49 rating grows to a 3.33, a +152% increase on the show’s L+SD figure of a 1.32. Upscale: “New Amsterdam” is attracting a strong upscale audience, indexing at a 115 among adults 18-49 in $100K+ homes. Among adults 18-49 with four or more years of college, “New Amsterdam” is also indexing at a 114.
Wednesday
NBC won the night in total viewers with the #1-2-3 shows of the night. NBC’s Wednesday schedule of “Chicago” dramas has ranked as the #1 regular lineup in total viewers on 11 of the 11 Wednesdays it’s aired so far this season.
“Chicago Med” (1.2 rating in 18-49, 8.5 million viewers overall from 8-9 p.m. ET) ranked as the #1 most-watched show of the night on the Big 4 networks and tied for #2 in 18-49, while winning the 8-9 p.m. hour in adults 18-49, adults 25-54 and total viewers. L+3: “Med” grew by +40% in 18-49 (1.20 to 1.68) and +2.4 million viewers overall (8.5 million to 10.9 million) going from L+SD to L+3. L+7: “Med” is increasing by +61% in 18-49 rating going from L+SD to L+7 (from a 1.22 to a 1.97) and +3.2 million viewers overall (8.0 million to 11.2 million). When projected seven-day non-linear viewing is included, the “Med” 18-49 rating grows to a 2.32, a +90% gain versus the show’s 1.22 L+SD rating.
“Chicago Fire” (1.1 rating in 18-49, 8.0 million viewers overall from 9-10 p.m. ET) finished as the #2 show of the night in total viewers, behind only “Chicago Med,” and won the 9-10 p.m. timeslot over “The Masked Singer” by a margin of +1.1 million persons or +16% (8.0 million vs. 6.9 million). “Fire” increased for a third straight original telecast in total viewers (from 7.290 million on Nov. 14 to 7.939 million on Dec. 5 to 8.010 million on Jan. 9 to 8.027 million on Jan. 16). L+3: “Fire” was up +63% in 18-49 (1.14 to 1.86) and +3.0 million viewers overall (8.0 million to 11.0 million) going from L+SD to L+3 Nielsens. L+7: “Fire” is growing by +67% in 18-49 rating (from a 1.29 to a 2.15) and +3.5 million viewers overall (8.0 million to 11.5 million) going from L+SD to L+7. With the addition of projected seven-day non-linear ratings, the “Fire” figure increases to a 2.52 in 18-49, a +95% gain over the series’ 1.29 rating in L+SD.
“Chicago P.D.” (1.1 rating in 18-49, 7.3 million viewers overall from 10-11 p.m. ET) won the timeslot among ABC, CBS and NBC in adults 18-49, adults 25-54, total viewers and every other key measure, leading among those networks by a +120% margin in adults 18-49 (1.1 vs. 0.5 each for ABC and CBS). Week to week, “P.D.” grew +10% in 18-49 (1.1 vs. 1.0) to match the show’s high since Oct. 24 (1.2), and was up +6% in total viewers (7.3 million vs. 6.9 million), making last night’s episode the show’s most-watched since Oct. 3 (7.8 million). “P.D.” grew for a third straight original telecast in total viewers (from 6.0 million on Nov. 14 to 6.8 million on Dec. 5 to 6.9 million on Jan. 9 to 7.3 million on Jan. 16). L+3: “P.D.” grew by +67% in 18-49 (1.08 to 1.80) and +3.2 million viewers overall (7.3 million to 10.5 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lifts of the night on the Big 4 on the Big 4 in 18-49 percentage and total viewers. L+7: “Chicago P.D.” is increasing by +89% in 18-49 rating this season going from L+SD to L+7 (from a 1.13 to a 2.14) and more than +4.0 million viewers overall (6.9 million to 11.0 million). With the addition of projected seven-day non-linear ratings, the “P.D.” figure grows to a 2.49, a +120% gain versus the show’s 1.13 in L+SD.
Thursday
“The Titan Games” (1.3 rating in 18-49, 4.9 million viewers overall from 8-9 p.m. ET) outscored by +63% NBC’s average in the Thursday, 8-9 p.m. timeslot this season prior to “Titan Games” in 18-49 (1.3 vs. 0.8, L+SD non-sports) and by +2.1 million persons or +73% in total viewers (4.9 million vs. 2.8 million). From its first half-hour to its second, “Titan” increases in every key ratings measure. L+3: “The Titan Games” grew by +25% in 18-49 going from L+SD to L+3 (1.30 to 1.62) and +855,000 viewers overall (4.9 million to 5.7 million). Upscale: “The Titan Games” is attracting a strong upscale audience this season, indexing at a 115 among adults 18-49 in $100K+ homes.
“Brooklyn Nine-Nine” (0.9 rating in 18-49, 2.8 million viewers overall from 9-9:30 p.m. ET) was up+29% versus the show’s average last season in 18-49 (0.9 vs. 0.7) and more than +1.0 million persons or +61% in total viewers (2.8 million vs. 1.8 million), and was also up +13% versus NBC’s average in the Thursday 9 p.m. timeslot this season prior to “B99” in 18-49 (0.9 vs. 0.8). L+3: “Brooklyn Nine-Nine” grew by +37% in 18-49 going from L+SD to L+7 (0.95 to 1.30) and 751,000 viewers overall (2.8 million to 3.6 million). L+7+Digital: “Brooklyn Nine-Nine’s” Jan. 10 NBC debut has generated a 2.92 rating in 18-49 after seven days of linear and projected non-linear viewership, a +141% increase on the show’s 1.21 in L+SD Nielsens. “B99” continues to be NBC’s best-ever digital performance for a primetime comedy series. Upscale: Brooklyn Nine-Nine” is generating powerful high-income and high-education audiences, indexing at a 135 among adults 18-49 living in homes with $100K+ incomes, to tie for #6 among entertainment shows on the Big 4, and a 145 among adults 18-49 with four or more years of college, to rank #3.
“The Good Place” (0.8 rating in 18-49, 2.5 million viewers overall from 9:30-10 p.m. ET) won the timeslot in adults 18-34 among the Big 4 networks and tied for #1 in men 18-34. “Good Place” increased by +14% versus NBC’s slot average before “The Good Place” moved to the time period on Jan. 10 in 18-49 (0.8 vs. 0.7, L+SD non-sports). L+3: “The Good Place” grew by +81% in 18-49 going from L+SD to L+3 (0.84 to 1.52) and +1.6 million viewers overall (2.5 million to 4.1 million). L+7: “The Good Place” has increased by +87% in 18-49 rating going from L+SD to L+7 so far this season (from a 0.85 to a 1.59) and by +1.8 million viewers overall (2.8 million to 4.6 million). With the addition of projected seven-day non-linear ratings, the “Good Place” figure grows to a 2.46, nearly three times the show’s 0.85 in L+SD. Upscale: “The Good Place” is generating powerful high-income and high-education audiences this season, indexing at a 142 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes), to rank #5 among primetime entertainment shows on the Big 4 networks, and a 155 among adults 18-49 with four or more years of college to rank #2.
“Law & Order: SVU” (0.9 rating in 18-49, 4.2 million viewers overall from 10-11 p.m. ET) won the timeslot among ABC, CBS and NBC in adults 18-49, adults 25-54, total viewers and every other key demographic, scoring the show’s best 18-49 and total-viewer results since Nov. 8 (0.9 in 18-49, 4.4 million viewers) and equaling its 18-49 high since Oct. 18 (1.0). Week to week, “SVU” grew +13% in 18-49 (0.9 vs. 0.8) and +6% in total viewers (4.2 million vs. 4.0 million). L+3: “SVU” increased by +89% in 18-49 (0.89 to 1.68) and +2.8 million viewers overall (4.2 million to 7.0 million) going from L+SD to L+3 Nielsens. L+7: “SVU” has grown by +110% this season in 18-49 rating going from L+SD to L+7 (from a 0.93 to a 1.95) and +3.2 million viewers overall (4.4 million to 7.6 million). When projected seven-day non-linear viewing is included, the “SVU” 18-49 rating increases to a 2.54, a +173% gain versus the show’s L+SD 0.93.
Friday
“Blindspot” (0.6 rating in 18-49, 3.1 million viewers overall from 8-9 p.m. ET) equaled the prior week’s season high in adults 18-49 and rose to its second consecutive season high in total viewers, increasing its audience for a fourth straight telecast (from 2.5 million on Nov. 16 to 2.6 million on Nov. 30 to 2.8 million on Dec. 7 to 3.0 million on Jan. 11 to 3.1 million on Jan. 18). The Jan. 18 “Blindspot” equaled the show’s highest 18-49 rating since March 2, 2018 (0.7) and delivered its most-watched episode since March 23, 2018 (3.3 million). L+3: “Blindspot” increased by +61% in 18-49 (0.56 to 0.90) and more than +1.3 million viewers overall (3.1 million to 4.4 million) going from L+SD to L+3 Nielsens. L+7: “Blindspot” is growing by +80% in 18-49 rating going from L+SD to L+7 (from a 0.46 to a 0.83) and more than +1.5 million viewers overall (2.6 million to 4.2 million). With the addition of projected seven-day non-linear ratings, the “Blindspot” 18-49 figure increases to a 1.03, a +124% gain versus the show’s L+SD 0.46. Upscale: “Blindspot” is generating a significant upscale audience, indexing at a 116 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes). Among adults 18-49 with four or more years of college, “Blindspot” is delivering a 115 index.
“The Blacklist” (0.6 rating in 18-49, 4.0 million viewers overall from 9-10 p.m. ET) maintained 100% week to week in 18-49 (0.6 vs. 0.6) and grew +11% in total viewers (4.0 million vs. 3.7 million), to deliver its most-watched episode among three Friday originals aired so far this season. Versus NBC’s season average in the Friday, 9-10 p.m. timeslot prior to “Blacklist,” the Jan. 18 telecast is up +0.1 of a point or +20% in 18-49 (0.6 vs. 0.5, L+SD non-sports) and +1.3 million persons and +49% in total viewers (4.0 million vs. 2.7 million). L+3: “Blacklist” grew by +93% in 18-49 (0.59 to 1.14) and more than +2.8 million viewers overall (4.0 million to 6.9 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lifts of the night in 18-49 ratinga and percentage, as well as total viewers. L+7: Last season “The Blacklist” increased by +72% in 18-49 rating this season going from L+SD to L+7 (0.93 to a 1.60) and more than +2.9 million viewers overall (5.7 million to 8.6 million). When projected 35-day linear and non-linear viewing was added, the “Blacklist” 18-49 rating grew to a 2.09, a +125% increase over the show’s 0.93 in L+SD. Upscale: “The Blacklist” is generating a strong upscale audience, indexing at a 143 among adults 18-49 living in homes with $100K+ incomes (100 represents an average concentration of those homes), to rank #4 among entertainment shows on the Big 4.
“Dateline NBC” (0.6 rating in 18-49, 1.0 in adults 25-54, 3.1 million viewers overall from 10-11 p.m. ET) maintained 100% week to week in adults 18-49 (0.6 vs. 0.6) and grew +11% in adults 25-54 (1.0 vs. 0.9) to its top rating since Dec. 14 (1.2). L+3: “Dateline” increased by +34% in 18-49 (0.65 to 0.87) and +902,000 viewers overall (3.1 million to 4.0 million) going from L+SD to L+3 Nielsens. L+7: Friday’s “Dateline” is growing by +42% this season in 18-49 rating (from a 0.62 to a 0.88) and +1.2 million viewers overall (3.6 million to 4.8 million) going from L+SD to L+7. Upscale: Friday’s “Dateline” is delivering a solid upscale audience, indexing at a 119 among adults 18-49 in $100K+ homes. Among adults 18-49 with four or more years of college, Friday’s “Dateline” is indexing at a 114.
‘TODAY’ IS #1 FOR 160 STRAIGHT WEEKS
TODAY Wins 160 Weeks in the Key Demo, Best Streak in 6 Years
NEW YORK – January 23, 2018 – TODAY was the number-one morning show last week topping “Good Morning America” in the key demo A25-54 for the 160th week straight. The win marks TODAY’s best demo streak in more than six years.
TODAY HIGHLIGHTS:
| Program | P25-54 Rtg | P25-54 Imps | P18-49 Rtg | P18-49 Imps | P2+ Imps |
| TODAY | 1.20 | 1,450 | 0.78 | 1,008 | 4,146 |
| CBS THIS MORNING | 0.72 | 869 | 0.48 | 624 | 3,239 |
| GOOD MORNING AMERICA | 1.10 | 1,324 | 0.76 | 977 | 4,277 |
TODAY averaged 1.450 million A25-54 viewers, leading GMA by +126,000 (+10%) and CBS This Morning by +581,000 (+67%)
- TODAY has now ranked #1 among A25-54 viewers for 160 consecutive weeks (best streak in over six years) and 176 of the last 177 weeks
- Compared to the same week last season, TODAY’s A25-54 lead over CBS was up 2%
TODAY averaged 1.008 million A18-49 viewers, +31,000 (+3%) ahead of GMA and +384,000 (+62%) higher than CBS
- TODAY has ranked #1 among A18-49 viewers in 88 of the last 89 weeks and 163 of the last 165 weeks
TODAY averaged 4.146 million total viewers, trailing GMA by -131,000 (-3%) and leading CBS This Morning by +907,000 (+28%)
- Compared to the same week last season, TODAY improved its lead over CBS by 51% (+907,000 vs. +601,000 last year)
SEASON-TO-DATE (9/24/2018-1/20/2018)
TODAY ranks #1 among A25-54 and A18-49
TODAY is posting its biggest season-to-date total viewer lead over CBS in three years
- TODAY’s total viewer advantage over CBS is up 31% vs. the same period last season (+960,000 vs. +733,000 last season)
‘TONIGHT SHOW’ WINS THE WEEK OF JAN. 7-11 IN 18-49
Fallon Also Ranks #1 for the Season in Adults 18-49, 25-54 and 18-34
At 12:35 a.m., “Late Night” Leads the Week & Season Over “Late Late Show” & “Nightline” in Every Key Demographic
NEW YORK — Jan. 15, 2019 — “The Tonight Show Starring Jimmy Fallon” has finished #1 for the late-night ratings week of Jan. 7-11 versus “The Late Show with Stephen Colbert” and “Jimmy Kimmel Live” in adults 18-49 , as well as adults, men and women 18-34; men and women 18-49; and adults and women 25-54, according to “live plus same day” figures from Nielsen Media Research.
In “most current” Nielsens for the season to date, “Tonight” leads Colbert and Kimmel in adults 18-49, adults 25-54, adults 18-34, men 18-34 and all key adult-female demographics.
Last week at 12:35 a.m. ET, encores of “Late Night with Seth Meyers” ranked #1 versus rebroadcasts of “The Late Late Show with James Corden” in every key demographic. For their head-to-head half-hour, “Late Night” beat ABC’s “Nightline” in all key demos – adults, men and women 18-34, 18-49 and 25-54 -- plus total viewers
Meyers leads both “Late Late Show” and ABC’s “Nightline” in “most current” season-to-date averages in every key ratings category.
LATE-NIGHT WEEKLY AVERAGES
(According to viewing figures from Nielsen Media Research for the week of Jan. 7-11. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
(According to viewing figures from Nielsen Media Research for the week of Jan. 7-11. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.48 rating, 3 share
CBS “Late Show,” 0.41/3
ABC “Kimmel,” 0.35/2 *
NBC “Tonight” 0.48 rating, 3 share
CBS “Late Show,” 0.41/3
ABC “Kimmel,” 0.35/2 *
12:35-1:05 a.m. ET
ABC “Nightline,” 0.25/2
ABC “Nightline,” 0.25/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.27/3 *
CBS “Late Late Show,” 0.19/2 *
NBC “Late Night,” 0.27/3 *
CBS “Late Late Show,” 0.19/2 *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.17/2 (R)
NBC “Last Call,” 0.17/2 (R)
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.195 million viewers
CBS “Late Show,” 3.097 million viewers
ABC “Kimmel,” 1.856 million viewers *
NBC “Tonight,” 2.195 million viewers
CBS “Late Show,” 3.097 million viewers
ABC “Kimmel,” 1.856 million viewers *
12:35-1:05 a.m. ET
ABC “Nightline,” 1.216 million viewers
ABC “Nightline,” 1.216 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.210 million viewers *
CBS “The Late Late Show,” 1.219 million viewers *
NBC “Late Night,” 1.210 million viewers *
CBS “The Late Late Show,” 1.219 million viewers *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.681 million viewers (R)
NBC “Last Call,” 0.681 million viewers (R)
* Friday’s “Kimmel,” “Late Night” and “Late Late Show” were encores.
SEASON AVERAGES
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.54 rating, 4 share
CBS “Late Show,” 0.53/4
ABC “Kimmel,” 0.40/3
NBC “Tonight” 0.54 rating, 4 share
CBS “Late Show,” 0.53/4
ABC “Kimmel,” 0.40/3
12:35-1:05 a.m. ET
ABC “Nightline,” 0.26/2
ABC “Nightline,” 0.26/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.32/3
CBS “The Late Late Show,” 0.25/2
NBC “Late Night,” 0.32/3
CBS “The Late Late Show,” 0.25/2
1:35-2:05 a.m. ET
NBC “Last Call,” 0.19/2
NBC “Last Call,” 0.19/2
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.489 million viewers
CBS “Late Show,” 3.759 million viewers
ABC “Kimmel,” 2.067 million viewers
NBC “Tonight,” 2.489 million viewers
CBS “Late Show,” 3.759 million viewers
ABC “Kimmel,” 2.067 million viewers
12:35-1:05 a.m. ET
ABC “Nightline,” 1.303 million viewers
ABC “Nightline,” 1.303 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.488 million viewers
CBS “The Late Late Show,” 1.360 million viewers
NBC “Late Night,” 1.488 million viewers
CBS “The Late Late Show,” 1.360 million viewers
1:35-2:05 a.m. ET
NBC “Last Call,” 0.766 million viewers
NBC “Last Call,” 0.766 million viewers
SELECTED CABLE RESULTS, WEEK OF JAN. 7-11
NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.23
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.41
Adult Swim, 12:30-1:30 a.m. ET, 0.33
Adult Swim, 12:30-1:30 a.m. ET, 0.33
Each adult 18-49 rating point equals 1.29 million viewers.
TOTAL VIEWERS
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.731 million viewers
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.826 million
Adult Swim, 12:30-1:30 a.m. ET, 0.645 million
Adult Swim, 12:30-1:30 a.m. ET, 0.645 million
‘AGT: THE CHAMPIONS,’ ‘TITAN GAMES’ & ‘GAME OF GAMES’ SCORE TOP 10 RANKINGS IN 18-49 AMONG PRIME ENT. SHOWS FOR THE WEEK OF JAN. 7-13
Also Finishing in the Top 25 Among Primetime Entertainment Shows Are “Chicago Med,” “Brooklyn Nine-Nine,” “Chicago Fire” & Encores of “Game of Games” & “Titan Games”
Season to Date, NBC Ranks #1 or Tied for #1 in Adults 18-49, Adults 25-54 & Every Key Adult-Female Demo and Is Running the Closest It’s Been to #1 in Total Viewers at This Point in 19 Years
"AGT: The Champions" Tops Monday Among the Big 4 Nets, Is the Most-Watched Alternative Regular-Slot Series Debut in Nearly 3 Years
L+3: “Manifest” More Than Doubles Its 18-49 Rating to a 2.2 After Just Three Days of Time-Shifting, Adds +4.4 Million Viewers for the Biggest L+3 Lifts of the Night
"Ellen’s Games of Games" Is Tuesday's #1 Entertainment Show in 18-49, "New Amsterdam" Wins at 10 by a +67% Margin, NBC Dominates the Night
L+3: “New Amsterdam” Sews Up Tuesday’s Biggest L+3 Increases in 18-49 and Total Viewers
NBC Wins Wednesday in Total Viewers, "Chicago Med" & "Fire" Are the #1-2 Most-Watched Shows of the Night
L+3: “Chicago P.D.” Apprehends Wednesday’s Biggest Total-Viewer Lift in L+3
On Thursday, the NBC Debut of "Brooklyn Nine-Nine" Captures a Two-Year High, "Titan Games" Doubles NBC’s Timeslot Average at 8 p.m.; “Good Place” & “SVU” Grow
L+3: “SVU” Doubles in Just Three Days of Time-Shifting, Is Thursday’s Biggest Percentage Gainer on the Big 4 in 18-49
Friday’s “Blindspot” Captures Season Highs
L+3: The Prior Week’s “Blacklist” Nabs That Night’s Top L+3 Lift on the Big 4 in 18-49 Percentage
UNIVERSAL CITY, Calif. — Jan. 15, 2019 — NBC has finished #2 among the Big 4 networks in primetime ratings results for the week of Jan. 7-13 in adults 18-49 and all other key demographic (including a tie in women 18-34), behind only NFL-boosted Fox, according to “live plus same day” viewership figures from Nielsen Media Research.
Ranking in the top 10 among primetime entertainment telecasts for the week were NBC’s premiere of “America’s Got Talent: The Champions” (#6), Thursday’s “The Titan Games” (#8) and Tuesday’s “Ellen’s Game of Games” (tied for #9).
Also ranking in the top 25 were a Tuesday encore of “Game of Games” (tied for #11), “Chicago Med” (tied for #14), Thursday’s NBC premiere of “Brooklyn Nine-Nine” (tied for #19), “Chicago Fire” (tied for #19) and a Saturday encore of “Titan Games” (tied for #19).
Season to date, NBC ranks #1 or tied for #1 among ABC, CBS, NBC and Fox in adults 18-49, adults 25-54 and all key adult-female demographics. In total viewers, NBC is running within just 145,000 persons of #1 CBS (8.488 million vs. 8.343 million), NBC’s closest position to #1 in total viewers at this point in the season in 19 years, since trailing by 9000 persons at this time in 1999.
Weekly ratings are “live plus same day” figures from Nielsen Media Research unless otherwise noted. Season-to-date ratings are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”
Week 16 Averages
Adult 18-49 Rating, “live plus same day,” Jan. 7-13
Fox…3.4
NBC…1.0
ABC…0.8
CBS…0.8
CW…0.2
Total Viewers
Fox…11.4 million
CBS…6.5 million
NBC…4.9 million
ABC…3.8 million
CW…0.9 million
Season-to-Date Averages
Adult 18-49 Rating, “Most Current”
NBC…2.0
Fox…2.0
CBS…1.3
ABC…1.2
CW…0.4
Total Viewers
CBS…8.5 million
NBC…8.3 million
Fox…6.9 million
ABC…5.3 million
CW…1.4 million
NBC highlights for the week of Jan. 7-13:
Monday
NBC won the night among the Big 4 networks in adults 18-49, adults 25-54 and total viewers.
The premiere of “America’s Got Talent: The Champions” (1.8 rating in 18-49, 10.0 million viewers overall from 8-10 p.m. ET) scored as the most-watched regular-slot debut of a new alternative series in nearly three years, since “Little Big Shots” (14.930 million on Sunday, March 13, 2016 from 8-9 p.m.), despite the night’s high-rated competition from ESPN’s College Football Championship. “AGT: The Champions” ranked as the #1 entertainment telecast of the night in adults 18-49, adults 25-54 and total viewers and was up +13% versus NBC’s average in the timeslot earlier this season in 18-49 (1.8 vs. 1.6, L+SD) and +16% in total viewers (10.0 million vs. 8.6 million).
“Live Plus Three Day” Ratings: “AGT: The Champions” increased by +28% in 18-49 (from a 1.83 rating to a 2.34) and +2.0 million viewers overall (10.0 million to 12.0 million) going from “live plus same day” Nielsens to L+3.
Upscale: Monday’s “Voice” is delivering a solidly upscale audience, indexing at a 106 among adults 18-49 living in homes with $100K+ incomes.
“Manifest” (1.1 rating in 18-49, 5.8 million viewers overall from 10-11 p.m. ET) retained 100% of its fall finale of six weeks earlier in 18-49 (1.1 vs. 1.1 on Nov. 26, 2018) and 98% in total viewers (5.8 million vs. 6.0 million). “Manifest” ranked #1 in the timeslot among ABC, CBS and NBC in total viewers and adults 25-54. L+3: “Manifest” grew by +109% in 18-49 (from a 1.05 rating to a 2.19) and more than +4.4 million viewers overall (5.8 million to 10.3 million) going from L+SD to L+3, for the biggest lifts of the night on the Big 4 in 18-49 rating and percentage, as well as total viewers. L+7: “Manifest” has increased by +118% in 18-49 rating going from L+SD to L+7 (from a 1.44 to a 3.14) and +6.7 million viewers overall (7.2 million to 13.9 million). The gain of +1.70 rating points in 18-49 is the #2 biggest L+7 lift on television this season (behind only “This Is Us”) and the increase of +6.701 million viewers is television’s biggest L+7 gain. When projected seven-day non-linear viewing is included, the “Manifest” 18-49 rating grows to a 4.22, a +193% increase on the show’s 1.44 L+SD figure. Upscale: “Manifest” is generating a strong upscale audience, indexing at a 116 among adults 18-49 living in homes with $100K+ incomes.
Tuesday
NBC won the night in adults 18-49, adults 25-54 and every other key demographic.
The regular-slot second season debut of “Ellen’s Game of Games” (1.5 rating in 18-49, 6.5 million viewers overall from 8-9 p.m. ET finished as the #1 entertainment show of the night in adults 18-49 and ranked #1 for the 8 p.m. hour in adults 18-49 and every other key demographic. “Games” increased by +20% versus the show’s prior original, a Dec. 12 holiday special, in 18-49 (1.5 vs. 1.2 from 8-9 p.m. on that Wednesday) and +10% in total viewers (6.5 million vs. 5.9 million). From its first half-hour to its second, “Games” grew in every key measure, including an increase of +21% in adults 18-49 (1.4 to 1.7). L+3: “Game of Games” increased by +18% in 18-49 (1.53 to 1.80) and +821,000 viewers overall 6.5 million to 7.4 million) going from L+SD to L+3 Nielsens. L+7: Last season, “Ellen’s Game of Games” increased by +21% in 18-49 rating going from L+SD to L+7 (from a 1.94 to a 2.34) and more than +1.2 million viewers overall (7.9 million to 9.2 million). With the addition of projected 35-day non-linear ratings, the “Games” rating grew to a 2.92 in 18-49.
A rebroadcast of “Ellen’s Game of Games” (1.4 rating in 18-49, 5.5 million viewers overall from 9:25-10:01 p.m. ET) led the hour among entertainment programs in adults 18-49, adults 25-54 and other key demographics.
“New Amsterdam” (1.0 rating in 18-49, 5.4 million viewers overall from 10:01-11 p.m. ET) ranked #1 in the timeslot in adults 18-49, adults 25-54 and all other key demographics, winning the timeslot in adults 18-49 by a +67% margin (1.0 vs. 0.6 for ABC’s “The Rookie”). L+3: “New Amsterdam” increased by +82% in 18-49 (1.04 to 1.89) and +3.9 million viewers overall (5.4 million to 9.3 million) going from L+SD to L+3 Nielsens, for the biggest lift of the night on the Big 4 in 18-49 and total viewers. L+7: “New Amsterdam” has grown by +98% in 18-49 rating (from a 1.32 to a 2.61) and +5.3 million viewers overall (6.7 million to 12.0 million) going from L+SD to L+7. The gain of +5.328 million viewers is the #4 biggest L+7 lift on television so far this season. When projected seven-day non-linear viewing is included, the “New Amsterdam” 18-49 rating grows to a 3.33, a +152% increase on the show’s L+SD figure of a 1.32. Upscale: “New Amsterdam” is attracting a strong upscale audience, indexing at a 115 among adults 18-49 in $100K+ homes. Among adults 18-49 with four or more years of college, “New Amsterdam” is also indexing at a 114.
Wednesday
NBC’s Wednesday schedule of “Chicago” dramas won the night in total viewers, making this the 10th time in 10 tries this season that the “Chicago” lineup has ranked as the #1 regular schedule in total viewers.
“Chicago Med” (1.3 rating in 18-49, 8.5 million viewers overall from 8-9 p.m. ET) was the #1 most-watched show of the night on the Big 4 networks, while matching the show’s season high in 18-49 and equaling its high since last March (1.4 on Tuesday, March 6, 2018 at 10 p.m.). In total viewers, “Med” delivered a regular-slot season high with its biggest regular-slot audience since March 2, 2017 (8.8 million). “Med” won the timeslot among the Big 4 networks in total viewers and adults 25-54 and tied for #1 in adults 18-49. L+3: “Med” grew by +43% in 18-49 (1.19 to 1.83) and +2.4 million viewers overall (8.5 million to 10.9 million) going from L+SD to L+3. L+7: “Med” is increasing by +61% in 18-49 rating going from L+SD to L+7 (from a 1.22 to a 1.97) and +3.2 million viewers overall (8.0 million to 11.2 million). When projected seven-day non-linear viewing is included, the “Med” 18-49 rating grows to a 2.32, a +90% gain versus the show’s 1.22 L+SD rating.
“Chicago Fire” (1.2 rating in 18-49, 8.0 million viewers overall from 9-10 p.m. ET) won the hour in total viewers overall “The Masked Singer” by nearly +1.0 million persons (8.0 million vs. 7.1 million) and ranked as the #2 show of the night on the Big 4 in total viewers, behind only “Chicago Med.” With its first original in five weeks, “Fire” maintained 100% of its prior result in 18-49 (1.2 vs. 1.2 on Dec. 5) and grew in total viewers (8.0 million vs. 7.9 million). L+3: “Fire” was up +59% in 18-49 (1.24 to 1.97) and more than +2.8 million viewers overall (8.0 million to 10.8 million) going from L+SD to L+3 Nielsens. L+7: “Fire” is growing by +67% in 18-49 rating (from a 1.29 to a 2.15) and +3.5 million viewers overall (8.0 million to 11.5 million) going from L+SD to L+7. With the addition of projected seven-day non-linear ratings, the “Fire” figure increases to a 2.52 in 18-49, a +95% gain over the series’ 1.29 rating in L+SD.
“Chicago P.D.” (1.0 rating in 18-49, 6.9 million viewers overall from 10-11 p.m. ET) won the timeslot among ABC, CBS and NBC in adults 18-49, adults 25-54, total viewers and every other key measure, winning among those networks by a +25% margin in adults 18-49 (1.0 vs. 0.8 for CBS’ “Criminal Minds”) and in total viewers by +2.3 million persons or +51% (6.9 million vs. 4.6 million for “Criminal Minds”). It was the most-watched “P.D.” since Oct. 31 (6.949 million). L+3: “P.D.” grew by +79% in 18-49 (1.04 to 1.86) and more than +3.3 million viewers overall (6.9 million to 10.2 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lift of the night in total viewers. L+7: “Chicago P.D.” is increasing by +89% in 18-49 rating this season going from L+SD to L+7 (from a 1.13 to a 2.14) and more than +4.0 million viewers overall (6.9 million to 11.0 million). With the addition of projected seven-day non-linear ratings, the “P.D.” figure grows to a 2.48, a +119% gain versus the show’s 1.13 in L+SD.
Thursday
NBC’s new Thursday lineup won the night among the Big 4 networks in adults and women18-34, and its 1.0 rating in the women 18-34 demo is NBC’s best for a Thursday, excluding sports, since Sept. 28, 2017, the night of “Will & Grace’s” return.
“The Titan Games” (1.6 rating in 18-49, 5.7 million viewers overall from 8-9 p.m. ET) retained 94% of the prior week’s 1.7 rating from 8-9 p.m. for the first half of the show’s two-hour debut and retained 88% in total viewers (5.7 million vs. 6.5 million). The Jan. 10 “Titan” doubled NBC’s season average in the Thursday, 8-9 p.m. timeslot in 18-49 (1.6 vs. 0.8, L+SD non-sports) and grew by +2.6 million persons or +85% in total viewers (5.700 million vs. 3.084 million). L+3: “The Titan Games” grew by +23% in 18-49 going from L+SD to L+3 (1.57 to 1.93) and +983,000 viewers overall (5.7 million to 6.7 million). Upscale: “The Titan Games” is attracting a strong upscale audience this season, indexing at a 119 among adults 18-49 in $100K+ homes.
The NBC debut of “Brooklyn Nine-Nine” (1.2 rating in 18-49, 3.5 million viewers overall from 9-9:30 p.m. ET) jumped +71% versus the show’s prior season premiere in 18-49 (1.2 vs. 0.7 on Tuesday, Sept. 26, 2017 at 9:30 on Fox) and more than +1.5 million persons or +80% in total viewers (3.5 million vs. 2.0 million). “B99” captured a two-year high in 18-49, the show’s top rating since a special Sunday hourlong episode the night of a big NFL overrun on Jan. 1, 2017 (1.3) -- excluding that, it was a three-year high, best since Tuesday, Jan. 5, 2016 at 9 p.m. (1.2). It was the most-watched “Brooklyn Nine-Nine” since December 2015 (3.824 million on Sunday, Dec. 13, 2015 at 8:30). “B99” was up +50% versus NBC’s prior 18-49 average in the timeslot earlier this season (1.2 vs. 0.8, L+SD non-sports) and won its timeslot Thursday night among the Big 4 networks in adults, men and women 18-34.
Social: The Jan. 10 NBC premiere of “Brooklyn Nine-Nine” has scored as the #1 most-social episode of a scripted comedy series of the 2018-19 season to date across all of primetime television, with 858,900 Total Interactions across Instagram, Twitter, and Facebook. Source: Nielsen Social SCR, Primetime Daypart, Comedy Series, 09/23/18-01/10/19. Linear Window. Excludes unscripted series.
L+3: “Brooklyn Nine-Nine” grew by +38% in 18-49 going from L+SD to L+7 (1.21 to 1.67) and more than +1.0 million viewers overall (3.5 million to 4.6 million). L+7: Last season, “Brooklyn Nine-Nine” increased by +86% in 18-49 rating going from L+SD to L+7 (from a 0.7 to a 1.3) and by +59% or +1.0 million viewers overall (1.8 million to 2.8 million). Upscale: Last season, “Brooklyn Nine-Nine” was Fox’s #2 most upscale primetime series, indexing at a 137 among adults 18-49 living in homes with $100K+ incomes and a 141 among adults 18-49 with four or more years of college, to rank #4.
“The Good Place” (0.9 rating in 18-49, 2.7 million viewers overall from 9:30-10 p.m. ET) earned the show’s best 18-49 rating since Week 2 of the season (0.9 on Oct. 4), as, with its first original in five weeks, “Good Place” grew +13% versus the show’s prior telecast in 18-49 (0.9 vs. 0.8 for its Dec. 6 fall finale) and by +6% in total viewers (2.722 million vs. 2.576 million). The Jan. 10 “Good Place” grew by +29% versus NBC’s average in the timeslot so far this season in 18-49 (0.9 vs. 0.7, L+SD non-sports). L+3: “The Good Place” grew by +75% in 18-49 going from L+SD to L+3 (0.92 to 1.61) and +1.6 million viewers overall (2.7 million to 4.3 million). L+7: “The Good Place” has increased by +87% in 18-49 rating going from L+SD to L+7 so far this season (from a 0.85 to a 1.59) and by +1.8 million viewers overall (2.8 million to 4.6 million). With the addition of projected seven-day non-linear ratings, the “Good Place” figure grows to a 2.46, nearly three times the show’s 0.85 in L+SD. Upscale: “The Good Place” is generating powerful high-income and high-education audiences this season, indexing at a 142 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes), to rank #3 among primetime entertainment shows on the Big 4 networks, and a 155 among adults 18-49 with four or more years of college to rank #1.
“Law & Order: SVU” (0.8 rating in 18-49, 4.0 million viewers overall from 10-11 p.m. ET), with its first original in six weeks, increasesd by +14% versus the show’s prior telecast in 18-49 (0.8 vs. 0.7 for its Nov. 29 fall finale) and +3% in total viewers (4.0 million vs. 3.9 million). “SVU” tied for #1 in the timeslot among ABC, CBS and NBC in adults 18-34 and was #1 outright in the women 18-34 demo. L+3: “SVU” increased by +100% in 18-49 (0.84 to 1.68) and +2.7 million viewers overall (4.0 million to 6.7 million) going from L+SD to L+3 Nielsens, for the biggest lift of the night on the Big 4 in 18-49 percentage. L+7: “SVU” has grown by +110% this season in 18-49 rating going from L+SD to L+7 (from a 0.93 to a 1.95) and +3.2 million viewers overall (4.4 million to 7.6 million). When projected seven-day non-linear viewing is included, the “SVU” 18-49 rating increases to a 2.54, a +173% gain versus the show’s L+SD 0.93.
Friday
“Blindspot” (0.6 rating in 18-49, 3.0 million viewers overall from 8-9 p.m. ET) scored season highs in adults 18-49 and total viewers, hitting the show’s highest 18-49 rating since March 30, 2018 (0.6) and its most-watched episode since March 23, 2018 (3.3 million). With its first telecast in five weeks, “Blindspot” grew +0.1 of a point or +20% versus its prior episode in 18-49 (0.6 vs. 0.5 with its fall finale on Dec. 7) and +8% in total viewers (3.0 million vs. 2.8 million), increasing its audience for a third straight telecast (from 2.5 million on Nov. 16 to 2.6 million on Nov. 30 to 2.8 million on Dec. 7 to 3.0 million on Jan. 11). L+3: The prior telecast of “Blindspot” increased by +56% in 18-49 (0.50 to 0.78) and +1.2 million viewers overall (2.8 million to 4.0 million) going from L+SD to L+3 Nielsens. L+7: “Blindspot” is growing by +80% in 18-49 rating going from L+SD to L+7 (from a 0.46 to a 0.83) and more than +1.5 million viewers overall (2.6 million to 4.2 million). With the addition of projected seven-day non-linear ratings, the “Blindspot” 18-49 figure increases to a 1.03, a +124% gain versus the show’s L+SD 0.46. Upscale: “Blindspot” is generating a significant upscale audience, indexing at a 115 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes). Among adults 18-49 with four or more years of college, “Blindspot” is delivering a 114 index.
“The Blacklist” (0.6 rating in 18-49, 3.7 million viewers overall from 9-10 p.m. ET) maintained 100% of the prior week’s season premiere in 18-49 (0.6 vs. 0.6), while growing +0.1 of a point or +20% versus NBC’s season average in timeslot prior to “Blacklist” in 18-49 (0.6 vs. 0.5, L+SD non-sports) and +34% in total viewers (3.7 million vs. 2.7 million). L+3: The prior week’s “Blacklist” grew by +75% in 18-49 (0.57 to 1.00) and +2.4 million viewers overall (3.9 million to 6.3 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lift of the night in 18-49 percentage. L+7: Last season “The Blacklist” increased by +72% in 18-49 rating this season going from L+SD to L+7 (0.93 to a 1.60) and more than +2.9 million viewers overall (5.7 million to 8.6 million). When projected 35-day linear and non-linear viewing was added, the “Blacklist” 18-49 rating grew to a 2.09, a +125% increase over the show’s 0.93 in L+SD. Upscale: “The Blacklist” is generating a strong upscale audience, indexing at a 136 among adults 18-49 living in homes with $100K+ incomes (100 represents an average concentration of those homes) to rank #4 among entertainment shows on the Big 4.
“Dateline NBC” (0.6 rating in 18-49, 0.9 in adults 25-54, 3.3 million viewers overall from 10-11 p.m. ET) grew +0.1 of a point or +20% week to week in adults 18-49 (0.6 vs. 0.5), +29% in adults 25-54 (0.9 vs. 0.7) and +7% in total viewers (3.325 million vs. 3.106). L+3: The previous original Friday “Dateline” increased by +50% in 18-49 (0.52 to 0.78) and +1.2 million viewers overall (3.1 million to 4.3 million) going from L+SD to L+3 Nielsens. L+7: Friday’s “Dateline” is growing by +42% this season in 18-49 rating (from a 0.62 to a 0.88) and +1.2 million viewers overall (3.6 million to 4.8 million) going from L+SD to L+7. Upscale: Friday’s “Dateline” is delivering a solid upscale audience, indexing at a 118 among adults 18-49 in $100K+ homes. Among adults 18-49 with four or more years of college, Friday’s “Dateline” is indexing at a 113.
Saturday
An encore telecast of "The Titan Games” (1.2 rating in 18-49, 3.9 million viewers overall from 8-9 p.m. ET) with a high-rated lead-in from NFL Playoff football, generated strong sampling, more than doubling the show’s week-earlier Saturday rebroadcast (1.2 vs. 0.5 from 8-10 p.m.) and growing by +135% in total viewers (3.9 million vs. 1.7 million).
A rebroadcast of the prior Monday’s premiere of “America’s Got Talent: The Champions” (0.7 rating in 18-49, 2.9 million viewers overall from 9-11 p.m. ET) was the night’s #2 primetime Big 4 entertainment telecast in 18-49, behind only NBC’s 8-9 p.m. “Titan Games” encore.
‘TODAY’ IS #1 IN TOTAL VIEWERS
TODAY Tops GMA in Total Viewers for the 8th Time in 12 Weeks
TODAY Wins 159 Straight Weeks in the Key Demo, Best Streak in 6 Years
TODAY Posts Largest Demo Wins Over GMA in 4 Months
NEW YORK – January 15, 2018 – TODAY was the number-one morning show outright last week topping “Good Morning America” in total viewers, A25-54 and A18-49. The win marks TODAY’s eighth total viewer victory in 12 weeks, which is half of the 16-week season thus far. TODAY has also won the key demo A25-54 for 159 consecutive weeks, delivering its best streak in over six years. TODAY has posted its biggest A25-54 and A18-49 wins over GMA in more than four months and best wins over CBS since the Pyeongchang Olympics. Week over week, TODAY added more total viewers and key demo viewers than both CBS and GMA combined – a whopping 390,000 total viewers and 173,000 in the key demo.
TODAY HIGHLIGHTS:
| Program | P25-54 Rtg | P25-54 Imps | P18-49 Rtg | P18-49 Imps | P2+ Imps |
| TODAY | 1.22 | 1,470 | 0.81 | 1,041 | 4,154 |
| CBS THIS MORNING | 0.67 | 805 | 0.45 | 580 | 3,066 |
| GOOD MORNING AMERICA | 1.02 | 1,228 | 0.69 | 884 | 4,088 |
TODAY averaged 1.470 million A25-54 viewers, leading GMA by +242,000 (+20%) and CBS This Morning by +665,000 (+83%)
- TODAY has now ranked #1 among A25-54 viewers for 159 consecutive weeks (best streak in over six years) and 175 of the last 176 weeks
- This was TODAY’s largest demo audience in eight weeks (since the week of 11/12/2018), its highest advantage over GMA since the week of 8/20/2018, and its widest lead over CBS since the Pyeongchang Olympics (week of 2/19/2018)
- Week-over-week, TODAY added more demo viewers (+173,000, or +13%) than GMA and CBS combined (+97,000). TODAY also more than doubled its A25-54 advantage over GMA (+107%) and increased its lead over CBS by 23% compared to prior week.
- TODAY saw higher advantages versus the same week last season versus both GMA and CBS
TODAY averaged 1.041 million A18-49 viewers, +157,000 (+18%) ahead of GMA and +461,000 (+80%) higher than CBS
- TODAY saw its highest A18-49 viewership in five weeks (since the week of 12/3/2018), widest lead over GMA in 20 weeks (since week of 8/20/2018), and best advantage over CBS in 46 weeks (since the Pyeongchang Olympics, week of 2/19/2018)
- Versus prior week, TODAY posted a bigger increase in A18-49 viewers (+123,000, or +13%) than GMA (+30,000) and CBS (+62,000) combined. TODAY’s A18-49 lead over GMA improved by 142% week-over-week, while its lead vs. CBS was up 15%.
- TODAY’s A18-49 lead versus CBS rose 4% compared to the same week last season
TODAY averaged 4.154 million total viewers, leading GMA by +66,000 (+2%) and CBS This Morning by +1.088 million (+35%)
- TODAY finished #1 among total viewers for the 8thtime in the last 12 weeks
- TODAY’s 8thtotal viewer victory also indicates the morning show has won half of the 16 weeks in the current broadcast season thus far
- TODAY’s viewership hit a four-week high, while the advantage over GMA was its best since the week of 11/5/2018 (nine-week high) and the lead over CBS was the biggest since the Pyeongchang Olympics (week of 2/12/2018)
- TODAY’s total audience increased by +390,000 week-over-week, topping the combined increases of GMA and CBS (+206,000). TODAY also improved its advantage over CBS by 49% versus prior week
- TODAY’s total viewer lead versus CBS rose 57% compared to the same week last season
SEASON-TO-DATE (9/24/2018-1/13/2018)
TODAY ranks #1 among A25-54 and A18-49
TODAY is posting its biggest season-to-date total viewer lead over CBS in three years
- TODAY’s total viewer advantage over CBS is up 31% vs. the same period last season (+965,000 vs. +737,000 last season)
NBC NIGHTLY NEWS WITH LESTER HOLT WINS THE WEEK
#1 in Key Demo for 26 of the Last 28 Weeks
Key Demo Hits 47 Week High; Strongest Advantage Over ABC in 17 Weeks
#1 Most Watched Season-to-Date in Key Demo
JANUARY 15, 2018 – NBC Nightly News with Lester Holt is the #1 most-watched evening broadcast in the key news demo for the week of January 7, according to Nielsen Media Research data. Nightly News has won the key demo 26 of the last 28 weeks, grew week-over-week, and posted its strongest advantage over ABC in 17 weeks.
The broadcast continues its strong performance in the key news demo averaging 2.1 million A25-54 viewers, hitting a 47-week high and besting ABC World News Tonight by +162,000 viewers (+8%) and CBS Evening News by +676,000 viewers (+48%). Nightly News continues as the #1 most-watched evening newscast season-to-date in the demo most valued by news advertisers, delivering its largest demo lead over CBS in five seasons.
Last week, NBC Nightly News launched “Justice for All,” a new criminal justice series focusing on unjust sentencing and unreliable convictions, highlighting the stories of the wrongfully accused and the new ways of seeking justice. As part of the series, last Tuesday Holt spoke exclusively with Matthew Charles, one of the first prisoners released under the new federal criminal justice reform law.
The series officially launched last Monday with an exclusive interview with Cyntoia Brown’s lawyers. Brown was granted clemency yesterday by the Tennessee governor for a murder she committed when she was 16, and has received national recognition from celebrities and criminal justice reform advocates.
For the week of January 7, Nightly News averaged 1.4 million A18-49 viewers topping ABC by +111,000 (+8%) and CBS by +413,000 viewers (+41%). Nightly News grew week-over-week and has won A18-49 for 19 of the past 21 weeks.
Nightly News averaged 9.0 million total viewers for the week of January 7, growing week-over-week and leading CBS Evening News by 2.3 million total viewers (+35%).
# # #
Weekly Highlights:
- Nightly News averaged 2.1 million A25-54 viewers, outperforming ABC by + 162,000 (+8%) and CBS by + 676,000 (+48%).
- Nightly News is now #1 in the key demo for 26 of the past 28 weeks.
- Nightly News hit a 47 week high in the key demo and posted its strongest advantage over ABC in 17 weeks.
- Nightly News averaged 1.4 million A18-49 viewers, topping ABC by +111,000 viewers (+8%) and CBS by +413,000 (+41%).
- Nightly News has won A18-49 for 19 of the past 21 weeks.
- Nightly News averaged 9.0 million total viewers, beating CBS by +2.3 million (+35%).
- Nightly News grew week-over-week across the board.
Season Highlights:
- Nightly News is the #1 evening newscast this season in A25-54 and A18-49.
- Nightly News holds its largest A25-54 demo advantage over CBS in five seasons.
Week of January 7 – January 11, 2018:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | ||
| NBC | 8.996 | 1.73 | 2.090 | 1.11 | 1.425 | |
| CBS | 6.673 | 1.17 | 1.414 | 0.79 | 1.012 | |
| ABC | 9.415 | 1.60 | 1.928 | 1.02 | 1.314 |
# # #
ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
NBC Nightly News with Lester Holt is the most-watched evening newscast in America among the key news demo for the past 21 seasons. The broadcast provides the very latest on the day’s top stories, going beyond the headlines to add context and analysis to the most pressing issues of our time. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Jenn Suozzo is the executive producer.
NBC Nightly News with Lester Holt is the most-watched evening newscast in America among the key news demo for the past 21 seasons. The broadcast provides the very latest on the day’s top stories, going beyond the headlines to add context and analysis to the most pressing issues of our time. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Jenn Suozzo is the executive producer.
‘TONIGHT SHOW’ TAKES THE WEEK OF DEC. 31-JAN. 4 IN 18-49, DELIVERING ITS BEST ENCORE WEEK IN THE PAST YEAR
Fallon Also Ranks #1 for the Season in Adults 18-49, 25-54 and 18-34
“Late Night with Seth Meyers” Encores Top “Late Late Show” Rebroadcasts in Every Key Measure
NEW YORK — Jan. 8, 2019 —Encore telecasts of “The Tonight Show Starring Jimmy Fallon” have dominated the late-night ratings week of Dec. 31-Jan. 4 versus rebroadcasts of “The Late Show with Stephen Colbert” and “Jimmy Kimmel Live” in adults 18-49 and won the week in every other key demographic, according to “live plus same day” figures from Nielsen Media Research.
It’s the top-scoring “Tonight Show” encore week of the past year in 18-49 (with a 0.55 rating) and total viewers (2.242 million), best since the week of Jan. 1-5, 2018 (0.60 in 18-49, 2.327 million viewers). Note that averages exclude last week’s Tuesday telecasts, as well as CBS’ Monday programs, which were coded as specials
The strong “Tonight Show” week was paced by Monday’s rebroadcast (1.03 in 18-49), which aired at 12:30 a.m. following NBC’s live New Year’s Eve coverage. That 1.03 made it “Tonight’s highest-rated repeat since Dec. 31, 2015 (1.33), when the show also followed New Year’s Eve programming.
In “most current” Nielsens for the season to date, “Tonight” leads Colbert and Kimmel in adults 18-49, adults 25-54, adults 18-34, men 18-34 and all key adult-female demographics.
Last week at 12:35 a.m. ET, encores of “Late Night with Seth Meyers” ranked #1 versus rebroadcasts of “The Late Late Show with James Corden” in every key ratings category – adults, men and women 18-34, 18-49 and 25-54, as well as total viewers.
Meyers leads both “Late Late Show” and ABC’s “Nightline” in “most current” season-to-date averages in every key ratings category.
LATE-NIGHT WEEKLY AVERAGES
(According to viewing figures from Nielsen Media Research for the week of Dec. 31-Jan. 4. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
(According to viewing figures from Nielsen Media Research for the week of Dec. 31-Jan. 4. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.55 rating, 3 share (R) *
CBS “Late Show,” 0.32/2 (R) *
ABC “Kimmel,” 0.34/2 (R) *
NBC “Tonight” 0.55 rating, 3 share (R) *
CBS “Late Show,” 0.32/2 (R) *
ABC “Kimmel,” 0.34/2 (R) *
12:35-1:05 a.m. ET
ABC “Nightline,” 0.24/2 *
ABC “Nightline,” 0.24/2 *
12:35-1:35 a.m. ET
NBC “Late Night,” 0.27/2 (R) *
CBS “Late Late Show,” 0.18/2 (R) *
NBC “Late Night,” 0.27/2 (R) *
CBS “Late Late Show,” 0.18/2 (R) *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.17/2 (R) *
NBC “Last Call,” 0.17/2 (R) *
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.242 million viewers (R) *
CBS “Late Show,” 2.366 million viewers (R) *
ABC “Kimmel,” 1.836 million viewers (R) *
NBC “Tonight,” 2.242 million viewers (R) *
CBS “Late Show,” 2.366 million viewers (R) *
ABC “Kimmel,” 1.836 million viewers (R) *
12:35-1:05 a.m. ET
ABC “Nightline,” 1.162 million viewers *
ABC “Nightline,” 1.162 million viewers *
12:35-1:35 a.m. ET
NBC “Late Night,” 1.062 million viewers (R) *
CBS “The Late Late Show,” 1.065 million viewers (R) *
NBC “Late Night,” 1.062 million viewers (R) *
CBS “The Late Late Show,” 1.065 million viewers (R) *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.645 million viewers (R) *
NBC “Last Call,” 0.645 million viewers (R) *
* ABC programming was preempted on Monday. All Tuesday programming was excluded due to the New Year’s holiday, and CBS’ Monday shows were also excluded.
SEASON AVERAGES
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.54 rating, 4 share
CBS “Late Show,” 0.53/4
ABC “Kimmel,” 0.40/3
NBC “Tonight” 0.54 rating, 4 share
CBS “Late Show,” 0.53/4
ABC “Kimmel,” 0.40/3
12:35-1:05 a.m. ET
ABC “Nightline,” 0.26/2
ABC “Nightline,” 0.26/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.32/3
CBS “The Late Late Show,” 0.25/2
NBC “Late Night,” 0.32/3
CBS “The Late Late Show,” 0.25/2
1:35-2:05 a.m. ET
NBC “Last Call,” 0.19/2
NBC “Last Call,” 0.19/2
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.513 million viewers
CBS “Late Show,” 3.815 million viewers
ABC “Kimmel,” 2.085 million viewers
NBC “Tonight,” 2.513 million viewers
CBS “Late Show,” 3.815 million viewers
ABC “Kimmel,” 2.085 million viewers
12:35-1:05 a.m. ET
ABC “Nightline,” 1.306 million viewers
ABC “Nightline,” 1.306 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.517 million viewers
CBS “The Late Late Show,” 1.372 million viewers
NBC “Late Night,” 1.517 million viewers
CBS “The Late Late Show,” 1.372 million viewers
1:35-2:05 a.m. ET
NBC “Last Call,” 0.774 million viewers
NBC “Last Call,” 0.774 million viewers
SELECTED CABLE RESULTS, WEEK OF DEC. 31-JAN. 4
NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m., “The Daily Show,” preempted
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.34
Adult Swim, 12:30-1:30 a.m. ET, 0.27
Adult Swim, 12:30-1:30 a.m. ET, 0.27
Each adult 18-49 rating point equals 1.29 million viewers.
TOTAL VIEWERS
Comedy Central, 11-11:30 p.m., “The Daily Show,” preempted
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.711 million
Adult Swim, 12:30-1:30 a.m. ET, 0.553 million
Adult Swim, 12:30-1:30 a.m. ET, 0.553 million
‘GOLDEN GLOBES’ IS THE #1 ENTERTAINMENT SHOW OF THE DEC. 31-JAN. 6 WEEK, NBC IS THE TOP ENTERTAINMENT NETWORK
“Globes” (#1), Thursday’s Premiere of “The Titan Games” (#6) and Monday’s “NBC’s New Year’s Eve” (#8) Generate Top 10 Results Among the Week’s Entertainment Telecasts in 18-49
Excluding Sports, NBC Leads the Big 4 Competition for the Week in Every Key Ratings Category
Season to Date, NBC Ranks #1 in Adults 18-49, Adults 25-54, Adults 18-34 & Every Key Adult-Female Demo and Is Running the Closest It’s Been to #1 in Total Viewers at This Point in the Season in 19 Years
Tuesday’s "Game of Games" Encore Is the #1 Big 4 Show of the Night in 18-49
"The Titan Games" Keys NBC's First Outright Thursday Win Ever, Excluding Sports, vs. Competition From an Original "Big Bang Theory"; “Titan” Improves the Timeslot by +157%
"Golden Globe Awards" Grows +4% Year to Year in 18-49, Ranks as the #1 Most-Watched Primetime Show, Non-News / Non-Sports, Since the Oscars
UNIVERSAL CITY, Calif. — Jan. 8, 2019 — NBC has finished #2 for the primetime ratings week of Dec. 31-Jan. 6 in adults 18-49 and total viewers, and ranks #1 among the Big 4 networks excluding sports in every key ratings measure, according to “live plus same day” viewership figures from Nielsen Media Research.
Sunday’s “76th Annual Golden Globe Awards” ranked as the #1 entertainment telecast of the week in 18-49 and total viewers and was joined in the 18-49 top 10, excluding sports, by Thursday’s premiere of “The Titan Games” (#6) and Monday’s primetime portion of “NBC’s New Year’s Eve” (#8).
Season to date, NBC ranks #1 among ABC, CBS, NBC and Fox in adults 18-49, adults 25-54, adults 18-34, all key adult-female demographics and men 25-54 (tie). In total viewers, NBC is running within just 43,000 persons of #1 CBS (8.549 million vs. 8.592 million), NBC’s closest position to #1 in total viewers at this point in the season in 19 years, since NBC led at this time in 1999.
Weekly ratings are “live plus same day” figures from Nielsen Media Research unless otherwise noted. Season-to-date ratings are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”
Week 15 Averages
Adult 18-49 Rating, “live plus same day,” Dec. 31-Jan. 6
Fox…2.3
NBC…1.9
ABC…0.9
CBS…0.7
CW…0.2
Total Viewers
Fox…7.9 million
NBC…7.4 million
CBS…5.6 million
ABC…4.1 million
CW…0.6 million
Season-to-Date Averages
Adult 18-49 Rating, “Most Current”
NBC…2.1
Fox…1.9
CBS…1.4
ABC…1.2
CW…0.5
Total Viewers
CBS…8.6 million
NBC…8.5 million
Fox…6.6 million
ABC…5.4 million
CW…1.4 million
NBC highlights for the week of Dec. 31-Jan. 6:
Monday
NBC ranked #2 in primetime among the Big 4 networks in adults 18-49, total viewers and all other key measures (including a tie in women 18-34).
The NBC News Special “A Toast to 2018!” (0.9 rating in 18-49, 1.3 rating in 25-54, 4.6 million viewers overall from 8-10 p.m. ET) maintained 100% of the prior comparable special two years ago in 18-49 (0.9 versus 0.9 on Saturday, Dec. 31, 2016), was up +18% in 25-54 (1.3 vs. 1.1) and up +23% in total viewers (4.6 million vs. 3.7 million). “A Toast” increased from its first half-hour to its fourth by +38% in adults 18-49 (from a 0.8 rating to a 1.1), +36% in adults 25-54 (1.1 to 1.5) and +18% in total viewers (4.3 million to 5.0 million).
“NBC’s New Year’s Eve” (1.3 rating in 18-49, 5.4 million viewers overall from 10-10:58 p.m. ET) grew +30% versus NBC’s timeslot average last season in 18-49 (1.3 vs. 1.0, L+SD non-sports) and by +18% in total viewers (5.395 million vs. 4.585 million). The special increased from its first half-hour to its second by +25% in adults 18-49 (from a 1.2 rating to a 1.5) and +10% in total viewers (5.1 million to 5.7 million).
Tuesday
An encore telecast of “Ellen’s Game of Games” (1.0 rating in 18-49, 4.4 million viewers overall from 10-11 p.m. ET) was the #1 Big 4 telecast of the night in adults 18-49, ranking #1 in the hour among the Big 4 versus Fox’s original “Lethal Weapon” in adults 18-49.
A rebroadcast of “This Is Us” (0.4 rating in 18-49, 2.3 million viewers overall from 9-10:01 p.m. ET) ranked #2 among the Big 4 networks in the timeslot in total viewers.
An encore “New Amsterdam” averaged a 0.3 rating in 18-49 and 2.0 million viewers overall from 10:01-11 p.m. ET.
Wednesday
A rebroadcast of “Chicago Med” (0.6 rating in 18-49, 4.2 million viewers overall from 8-9 p.m. ET) maintained 100% of the prior week’s encore in 18-49 (0.6 vs. 0.6 at 9 p.m.) and ranked #2 in the hour in total viewers.
An encore telecast of “Chicago Fire” (0.6 rating in 18-49, 3.7 million viewers overall from 9-10 p.m. ET) retained 100% of the previous week’s rebroadcast in 18-49 (0.6 vs. 0.6 at 8 p.m.).
An encore “Chicago P.D.” (0.5 rating in 18-49, 3.7 million viewers overall from 10-11 p.m. ET) finished #2 in the hour among ABC, CBS and NBC in adults 25-54 and total viewers, behind only CBS’ original “Criminal Minds.”
Thursday
NBC won the night in adults 18-49, marking the network’s first Thursday win ever on a night without sports that included competition from an original “Big Bang Theory” on CBS.
The debut of “The Titan Games” (1.8 rating in 18-49, 6.5 million viewers overall from 8-10 p.m. ET) scored NBC’s top results in the timeslot in 18-49, excluding sports, in nearly two years, since March 2, 2017 (2.0) and in total viewers since July 13, 2017 (6.6 million). “Titan” jumped by +157% over NBC’s season average in the Thursday, 8-10 p.m. timeslot in 18-49 (1.8 vs. 0.7, L+SD non-sports) and by +3.6 million persons or +127% in total viewers (6.5 million vs. 2.9 million) and won the timeslot in adults 18-49 and most other key demos. In men 18-49, it was the second-highest-rated NBC primetime entertainment telecast of the season behind only the “This Is Us” season premiere (1.74 vs. 1.81). L+3: “The Titan Games” grew by +21% in 18-49 going from L+SD to L+3 (1.79 to 2.16) and +1.0 million viewers overall (6.5 million to 7.5 million).
The sixth season premiere of “The Blacklist” (0.9 rating in 18-49, 4.2 million viewers overall from 10-11 p.m. ET) increased by +13% last season’s finale in 18-49 (0.9 vs. 0.8 from 8-9 p.m. on Wednesday, May 16), while also growing by +13% versus NBC’s season average in the Thursday, 10-11 p.m. timeslot in 18-49 (0.9 vs. 0.8, L+SD non-sports), with a +9% gain in total viewers (4.154 million vs. 3.813 million). “Blacklist” tied for #1 in the timeslot among ABC, CBS and NBC in adults 18-49. L+3: “Blacklist” increased by +74% in 18-49 (0.85 to 1.48) and more than +3.1 million viewers overall (4.2 million to 7.3 million) going from L+SD to L+3 Nielsens.
Friday
An encore of Thursday’s season premiere of “The Blacklist” averaged a 0.4 rating in 18-49 and 2.8 million viewers overall from 8-9 p.m. ET.
The Friday debut of “The Blacklist” (0.6 rating in 18-49, 3.9 million viewers overall from 9-10 p.m. ET) grew +0.1 of a point or +20% versus NBC’s season average in the Friday, 9-10 p.m. timeslot in 18-49 (0.6 vs. 0.5, L+SD non-sports) and +1.2 million persons or +44% in total viewers (3.9 million vs. 2.7 million). L+7: Last season “The Blacklist” increased by +72% in 18-49 rating this season going from L+SD to L+7 (0.93 to a 1.60) and more than +2.9 million viewers overall (5.7 million to 8.6 million). When projected 35-day linear and non-linear viewing was added, the “Blacklist” 18-49 rating grew to a 2.09, a +125% increase over the show’s 0.93 in L+SD. Upscale: Last season, “The Blacklist” generated a strong upscale audience, indexing at a 129 among adults 18-49 living in homes with $100K+ incomes (100 represents an average concentration of those homes).
“Dateline NBC” (0.5 rating in 18-49, 0.7 in adults 25-54, 3.1 million viewers overall from 10-11 p.m. ET) maintained or increased its rating from its first half-hour to its second in every key ratings category. L+3: The previous original Friday “Dateline” increased by +28% in 18-49 (0.80 to 1.02) and +930,000 viewers overall (4.6 million to 5.5 million) going from L+SD to L+3 Nielsens. L+7: Friday’s “Dateline” is growing by +42% this season in 18-49 rating (from a 0.62 to a 0.88) and +1.2 million viewers overall (3.6 million to 4.8 million) going from L+SD to L+7. Upscale: Friday’s “Dateline” is delivering a solid upscale audience, indexing at a 116 among adults 18-49 in $100K+ homes. Among adults 18-49 with four or more years of college, Friday’s “Dateline” is indexing at a 113.
Sunday
NBC dominated Sunday night in every key measure with “The Golden Globe Awards” and 7-7:54 p.m. ET overrun coverage of Philadelphia Eagles-Chicago Bears NFC Wild Card Playoff football.
“The 76th Annual Golden Globe Awards,” hosted by Sandra Oh and Andy Samberg (5.2 rating in adults 18-49, 18.6 million viewers overall from 8-11:12 p.m.) grew +4% year to year in 18-49 (5.2 vs. 5.0) and retained 98% of last year’s total-viewer average (18.6 million vs. 19.0 million). In total viewers, it’s the #1 most-watched primetime telecast, excluding news and sports, in 10 months, since March’s Academy Awards (26.6 million on March 4). In 18-49, it’s primetime’s top-rated entertainment telecast in more than nine months, since the premiere of “Roseanne” last March 27 (5.2), and it equals the high since the March 4 Academy Awards (6.9). This year’s “Globes” telecast more than quadrupled NBC’s non-sports average in the timeslot last season in 18-49 (5.2 vs. 1.1, L+SD) and is up +13.5 million persons in total viewers (18.6 million vs. 5.1 million). The telecast also hit a five-year high among men 18-49 with a 5.0 rating among those males, best for the event since a 5.1 in 2014.
TODAY IS #1 IN KEY DEMO
TODAY Wins 158 Weeks in Key Demo, Best Streak in 6 Years
TODAY Posts Largest Total Viewer Gains and Adds More Key Demo Viewers than GMA and CBS Combined Week to Week
NEW YORK – January 8, 2018 – TODAY was the number-one morning show last week topping “Good Morning America” in the key demo A25-54 for 158 consecutive weeks. The win marks TODAY’s best demo streak in more than six years. Week over week, TODAY added more key demo viewers than CBS and GMA combined and added a whopping 185,000 in total viewers, the biggest gain among the morning news shows. TODAY also widened its demo advantages over the competition versus the prior week.
TODAY was retitled Monday and Tuesday for the New Year's holiday.
TODAY HIGHLIGHTS
| Program | P25-54 Rtg | P25-54 Imps | P18-49 Rtg | P18-49 Imps | P2+ Imps |
| TODAY | 1.08 | 1,297 | 0.71 | 919 | 3,764 |
| CBS THIS MORNING | 0.63 | 757 | 0.40 | 518 | 3,035 |
| GOOD MORNING AMERICA | 0.98 | 1,180 | 0.66 | 854 | 3,913 |
TODAY averaged 1.297 million A25-54 viewers, leading GMA by +117,000 (+10%) and CBS This Morning by +540,000 (+71%)
- TODAY has now ranked #1 among A25-54 viewers for 158 consecutive weeks (best streak in over six years) and 174 of the last 175 weeks
- Week-over-week, TODAY added more demo viewers (+158,000, or +14%) than GMA and CBS combined, and widened its advantage: 11 times higher vs. GMA and 29% higher vs. CBS
TODAY averaged 919,000 A18-49 viewers, +65,000 (+8%) ahead of GMA and +401,000 (+77%) higher than CBS
- TODAY’s A18-49 advantage over CBS hit a three- week high (since week of 12/10/2018)
- TODAY posted the biggest A18-49 increase (+139,000, or +18%) compared to prior week and increased its lead over CBS by 28% (+401,000 vs. +313,000 prior week)
TODAY averaged 3.764 million total viewers leading CBS This Morning by +729,000 (+24%)
- TODAY increased its total viewership by +185,000 (+18%) week-over-week, the biggest gain among the network morning news shows
SEASON-TO-DATE (9/24/2018-12/23/2018)
TODAY ranks #1 among A25-54 and A18-49
TODAY is posting its biggest season-to-date total viewer lead over CBS in three years
- TODAY’s total viewer advantage over CBS is up 31% vs. the same period last season (+954,000 vs. +728,000 last season)
NBC NIGHTLY NEWS WITH LESTER HOLT IS #1 FOR THE WEEK & SEASON
#1 in Key Demo for 25 of the Last 27 Weeks
#1 in A18-49 for 18 of the Last 20 Weeks
#1 Most Watched Season to Date in Key Demo
JANUARY 8, 2018 – NBC Nightly News with Lester Holt is the #1 most-watched evening broadcast in the key news demo for the week of December 31, according to Nielsen Media Research data. Nightly News continues as the #1 most-watched evening newscast season-to-date in the demo most valued by news advertisers, delivering its largest demo lead over CBS in five seasons.
The broadcast continues its strong performance in the key news demo averaging 2.0 million A25-54 viewers, besting ABC World News Tonight by +9,000 viewers (+0.5%) and CBS Evening News by +751,000 viewers (+60%). Nightly News has won the key demo 25 of the last 27 weeks and the broadcast grew the most week-over-week compared to the competition.
This week, NBC Nightly News launched “Justice for All,” a new criminal justice series focusing on unjust sentencing and unreliable convictions, highlighting the stories of the wrongfully accused and the new ways of seeking justice. As part of the series, Holt will speak exclusively tonight with Matthew Charles, one of the first prisoners released under the new federal criminal justice reform law. Last Wednesday, Charles spoke exclusively with NBC News as he left prison, saying he's thankful the government has "agreed that enough is enough.” Holt interviewed Charles by phone in June while he was still in prison.
The series officially launched last night with an exclusive interview with Cyntoia Brown’s lawyers. Brown was granted clemency yesterday by the Tennessee governor for a murder she committed when she was 16, and has received national recognition from celebrities and criminal justice reform advocates.
For the week of December 31, Nightly News averaged 1.4 million A18-49 viewers topping ABC by +36,000 (+3%) and CBS by +490,000 viewers (+55%). Nightly News has won A18-49 for 18 of the past 20 weeks and among the three networks, Nightly News grew the most in A18-49 viewers week-over-week.
Nightly News averaged 8.9 million total viewers for the week of December 31 leading CBS Evening News by 2.6 million total viewers (+41%). Week-over-week, Nightly News grew the most in total viewers.
For the week of December 31, Nightly News rated for three nights (Jan. 2, Jan. 3, and Jan. 4) due to the New Year’s holiday.
# # #
Weekly Highlights:
- Nightly News averaged 2.0 million A25-54 viewers, outperforming ABC by +9,000 (+0.5%) and CBS by +751,000 (+60%).
- Nightly News is now #1 in the key demo for 25 of the past 27 weeks.
- Nightly News averaged 1.4 million A18-49 viewers, topping ABC by +36,000 viewers (+3%) and CBS by +490,000 (+55%).
- Nightly News has won A18-49 for 18 of the past 20 weeks.
- Nightly News averaged 8.9 million total viewers, beating CBS by +2.6 million (+41%).
- Nightly News grew the most across the board week-over-week.
Season Highlights:
- Nightly News is the #1 evening newscast this season in A25-54 and A18-49.
- Nightly News holds its largest A25-54 demo advantage over CBS in five seasons.
Week of December 31 – January 4, 2018:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 8.862 | 1.66 | 2.005 | 1.08 | 1.387 |
| CBS | 6.291 | 1.04 | 1.254 | 0.70 | 0.897 |
| ABC | 9.372 | 1.65 | 1.996 | 1.05 | 1.351 |
# # #
ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
NBC Nightly News with Lester Holt is the most-watched evening newscast in America among the key news demo for the past 21 seasons. The broadcast provides the very latest on the day’s top stories, going beyond the headlines to add context and analysis to the most pressing issues of our time. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Jenn Suozzo is the executive producer.
NBC Nightly News with Lester Holt is the most-watched evening newscast in America among the key news demo for the past 21 seasons. The broadcast provides the very latest on the day’s top stories, going beyond the headlines to add context and analysis to the most pressing issues of our time. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Jenn Suozzo is the executive producer.
‘TONIGHT SHOW’ WINS THE ENCORE WEEK OF DEC. 24-28 IN 18-49 & TOTAL VIEWERS
Fallon Also Ranks #1 for the Season in Adults 18-49, 25-54 and 18-34
“Late Night with Seth Meyers” Nabs the 18-49 Win at 12:35 a.m.
NEW YORK — Jan. 2, 2019 —Encore telecasts of “The Tonight Show Starring Jimmy Fallon” have won the late-night ratings week of Dec. 24-28 versus rebroadcasts of “The Late Show with Stephen Colbert” and “Jimmy Kimmel Live” in adults 18-49, total viewers and most other key measures, according to “live plus same day” figures from Nielsen Media Research.
In “most current” Nielsens for the season to date, “Tonight” leads Colbert and Kimmel in adults 18-49, adults 25-54, adults 18-34, men 18-34 and all key adult-female demographics.
Last week at 12:35 a.m. ET, encores of “Late Night with Seth Meyers” ranked #1 versus rebroadcasts of “The Late Late Show with James Corden” in adults 18-49, adults 25-54 and all key female demographics.
Meyers leads both “Late Late Show” and ABC’s “Nightline” in “most current” season-to-date averages in every key ratings category.
LATE-NIGHT WEEKLY AVERAGES
(According to viewing figures from Nielsen Media Research for the week of Dec. 24-28. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
(According to viewing figures from Nielsen Media Research for the week of Dec. 24-28. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.38 rating, 2 share (R) *
CBS “Late Show,” 0.27/2 (R) *
ABC “Kimmel,” 0.31/2 (R) *
NBC “Tonight” 0.38 rating, 2 share (R) *
CBS “Late Show,” 0.27/2 (R) *
ABC “Kimmel,” 0.31/2 (R) *
12:35-1:05 a.m. ET
ABC “Nightline,” 0.22/2 *
ABC “Nightline,” 0.22/2 *
12:35-1:35 a.m. ET
NBC “Late Night,” 0.21/2 (R) *
CBS “Late Late Show,” 0.18/2 (R) *
NBC “Late Night,” 0.21/2 (R) *
CBS “Late Late Show,” 0.18/2 (R) *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.13/1 (R) *
NBC “Last Call,” 0.13/1 (R) *
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.070 million viewers (R) *
CBS “Late Show,” 2.002 million viewers (R) *
ABC “Kimmel,” 1.609 million viewers (R) *
NBC “Tonight,” 2.070 million viewers (R) *
CBS “Late Show,” 2.002 million viewers (R) *
ABC “Kimmel,” 1.609 million viewers (R) *
12:35-1:05 a.m. ET
ABC “Nightline,” 1.175 million viewers *
ABC “Nightline,” 1.175 million viewers *
12:35-1:35 a.m. ET
NBC “Late Night,” 0.982 million viewers (R) *
CBS “The Late Late Show,” 1.005 million viewers (R) *
NBC “Late Night,” 0.982 million viewers (R) *
CBS “The Late Late Show,” 1.005 million viewers (R) *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.550 million viewers (R) *
NBC “Last Call,” 0.550 million viewers (R) *
* CBS and NBC programming was preempted on Monday. All Tuesday programming was excluded due to the Christmas holiday and the Monday “Kimmel” was also excluded.
SEASON AVERAGES
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.54 rating, 4 share
CBS “Late Show,” 0.53/4
ABC “Kimmel,” 0.40/3
NBC “Tonight” 0.54 rating, 4 share
CBS “Late Show,” 0.53/4
ABC “Kimmel,” 0.40/3
12:35-1:05 a.m. ET
ABC “Nightline,” 0.26/2
ABC “Nightline,” 0.26/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.32/3
CBS “The Late Late Show,” 0.25/2
NBC “Late Night,” 0.32/3
CBS “The Late Late Show,” 0.25/2
1:35-2:05 a.m. ET
NBC “Last Call,” 0.19/2
NBC “Last Call,” 0.19/2
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.495 million viewers
CBS “Late Show,” 3.748 million viewers
ABC “Kimmel,” 2.076 million viewers
NBC “Tonight,” 2.495 million viewers
CBS “Late Show,” 3.748 million viewers
ABC “Kimmel,” 2.076 million viewers
12:35-1:05 a.m. ET
ABC “Nightline,” 1.307 million viewers
ABC “Nightline,” 1.307 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.497 million viewers
CBS “The Late Late Show,” 1.361 million viewers
NBC “Late Night,” 1.497 million viewers
CBS “The Late Late Show,” 1.361 million viewers
1:35-2:05 a.m. ET
NBC “Last Call,” 0.774 million viewers
NBC “Last Call,” 0.774 million viewers
SELECTED CABLE RESULTS, WEEK OF DEC. 24-28
NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m., “The Daily Show,” preempted
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.44
Adult Swim, 12:30-1:30 a.m. ET, 0.34
Adult Swim, 12:30-1:30 a.m. ET, 0.34
Each adult 18-49 rating point equals 1.29 million viewers.
TOTAL VIEWERS
Comedy Central, 11-11:30 p.m., “The Daily Show,” preempted
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.925 million
Adult Swim, 12:30-1:30 a.m. ET, 0.696 million
Adult Swim, 12:30-1:30 a.m. ET, 0.696 million
NBC CLAIMS THE PRIME WEEK OF DEC. 24-30 IN 18-49 & TOTAL VIEWERS; NFL, ‘GRINCH’ & ‘IT’S A WONDERFUL LIFE’ DELIVER TOP 10 RATINGS IN 18-49
NBC Takes the Week Among ABC, CBS, NBC & Fox in Every Key Ratings Measure
Colts-Titans “Sunday Night Football” Is the #1 Primetime Broadcast of the Week in 18-49 and Total Viewers
Season to Date, NBC Leads in Adults 18-49, Adults 25-54, Adults 18-34 & Every Key Adult-Female Demo and Is Running the Closest It’s Been to #1 in Total Viewers at This Point in the Season in 19 Years
Monday’s "It's a Wonderful Life" Finishes #1 Across the Board Among the Big 4 on Christmas Eve
Tuesday’s "Grinch" Matches the Best Movie Rating on the Big 4 in the Past Year
NBC’s “Chicago” Drama Encores Win Wednesday Among the Broadcast Nets in 18-49
Friday’s “Dateline” Encore Ties as the #1 Show of the Night on the Big 4 in 18-49 & 25-54
L+3: “Midnight, Texas” Captures Friday’s Top L+3 Lifts in 18-49 and Total Viewers
Colts-Titans “Sunday Night Football” Takes the Nightlong Win in Every Key Ratings Measure
UNIVERSAL CITY, Calif. — Jan. 2, 2019 — NBC has won the primetime ratings week of Dec. 24-30 in adults 18-49, total viewers and every other key ratings measure, according to “live plus same day” viewership figures from Nielsen Media Research.
NBC’s “Sunday Night Football” coverage of the Indianapolis Colts-Tennessee Titans NFL game ranked as the #1 primetime broadcast of the ratings week in adults 18-49 and total viewers, and was joined in the 18-49 top 10 for primetime shows on the Big 4 networks by NBC’s Christmas night run of the 2000 feature film “How the Grinch Stole Christmas” (tied for #6) and the annual Christmas Eve telecast of the 1946 classic “It’s a Wonderful Life” (tied for #8). Rankings exclude sports pre- and post-game shows.
Season to date, NBC ranks #1 among ABC, CBS, NBC and Fox in adults 18-49, adults 25-54, adults 18-34, all key adult-female demographics and men 25-54 (tie). In total viewers, NBC is running within just 172,000 persons of #1 CBS (8.583 million vs. 8.755 million), NBC’s closest position to #1 in total viewers at this point in the season in 19 years, since NBC led at this time in 1999.
Weekly ratings are “live plus same day” figures from Nielsen Media Research unless otherwise noted. Season-to-date ratings are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”
Week 14 Averages
Adult 18-49 Rating, “live plus same day,” Dec. 24-30
NBC…1.2
ABC…0.8
Fox…0.7
CBS…0.7
CW…0.2
Total Viewers
NBC…5.2 million
CBS…4.6 million
ABC…3.2 million
Fox…2.9 million
CW…0.7 million
Season-to-Date Averages
Adult 18-49 Rating, “Most Current”
NBC…2.1
Fox…1.8
CBS…1.4
ABC…1.2
CW…0.5
Total Viewers
CBS…8.8 million
NBC…8.6 million
Fox…6.5 million
ABC…5.5 million
CW…1.5 million
NBC highlights for the week of Dec. 24-30:
Monday
A Christmas Eve encore of “It’s a Wonderful Life” (0.8 rating in 18-49, 4.4 million viewers overall from 8-11 p.m. ET) won the night among the Big 4 networks in every key ratings measure – adults, men and women 18-34, 18-49 and 25-54, plus total viewers. From its first half-hour to its sixth the movie increased by +50% in adults 18-49 (0.6 to 0.9) and +26% or nearly a million persons in total viewers (3.764 million to 4.756 million). This was NBC's 44th primetime telecast of "It's a Wonderful Life," directed by Frank Capra and starring Jimmy Stewart, since the movie was brought to broadcast network television in 1994.
Tuesday
An encore telecast of the 1966 animated special “How the Grinch Stole Christmas” (0.7 rating in 18-49, 3.0 million viewers overall from 8-8:30 p.m. ET) ranked #2 in the timeslot among the Big 4 networks, behind only NBA-boosted ABC, in adults 18-49 and all other key demographics.
The 2000 feature film “How the Grinch Stole Christmas” (0.9 rating in 18-49, 3.2 million viewers overall from 8:30-11 p.m. ET) is the top-rated theatrical movie or made-for-TV movie on the Big 4 networks in six months in adult 18-49 rating (since NBC’s “Jurassic World” averaged a 0.9 on Sunday, June 3) and has matched the high 18-49 rating in 12 months (since “The Grinch’s” year-ago Christmas airing on NBC, 1.3). Excluding NBA-boosted ABC, “Grinch” was the top-rated show of the night on the Big 4 in adult 18-49 rating and all other key demographics.
Wednesday
NBC’s encore of the Oct. 3 “One Chicago” crossover event won the night among ABC, CBS, NBC and Fox in adults 18-49.
An encore of “Chicago Fire” (0.6 rating in 18-49, 4.0 million viewers overall from 8-9 p.m. ET) tied for #2 among the Big 4 in the timeslot in 18-49 and is #2 outright in total viewers.
A rebroadcast of “Chicago Med” (0.6 rating in 18-49, 4.3 million viewers overall from 9-10 p.m. ET) tied for #1 in the timeslot among the Big 4 networks in adults 18-49.
An encore telecast of “Chicago P.D.” (0.7 rating in 18-49, 4.5 million viewers overall from 10-11 p.m. ET) ranked #1 in the hour among ABC, CBS and NBC in adults 18-49, adults 25-54, and total viewers, and tied as the #1 show of the night in 18-49.
Thursday
“I Feel Bad” (0.5 rating in 18-49, 2.5 million viewers overall from 8-8:30 p.m. ET) delivered the show’s most-watched episode since its Oct. 4 regular-slot premiere (2.6 million) and equaled its highest 18-49 rating since Oct. 18 (0.6 at 9:31 p.m.). Versus the show’s prior telecast, “I Feel Bad” was up +0.1 of a point or +25% in 18-49 (0.5 vs. 0.4 on Dec. 13 at 8:30) and up +33% in total viewers (2.5 million vs. 1.9 million). L+3: “I Feel Bad” grew by +17% in 18-49 going from L+SD to L+3 (0.53 to 0.62) and +319,000 viewers overall (2.5 million to 2.8 million), with the +0.09 lift in 18-49 scoring as the night’s best on the Big 4 in 18-49 rating. L+7: “I Feel Bad” is increasing by +48% in 18-49 rating going from L+SD to L+7 so far this season (from a 0.58 to a 0.86) and +842,000 viewers overall (2.5 million to 3.3 million). With the addition of projected seven-day non-linear ratings, the “I Feel Bad” figure grows to a 1.05, up +81% versus its L+SD 0.58. Upscale: “I Feel Bad” is generating a strong upscale audience, indexing at a 113 among adults 18-49 living in homes with $100K+ incomes. Among adults 18-49 with four or more years of college, “Bad” is indexing at a 121.
A second episode of “I Feel Bad” averaged a 0.4 rating in 18-49 and 1.9 million viewers overall from 8:30-9 p.m. ET. L+3: The 8:30 “IFB” increased by +19% in 18-49 (0.42 to 0.50) and +339,000 viewers overall (1.9 million to 2.2 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lifts of the night on the Big 4 networks in 18-49 percentage and total viewers.
An encore telecast of “Law & Order: Special Victims Unit” (0.5 rating in 18-49, 3.0 million viewers overall from 9-11 p.m. ET) grew from its first half-hour to its fourth by +25% in 18-49 (0.4 to 0.5), +33% in 25-54 (0.6 to 0.8) and +34% in total viewers (2.4 million to 3.3 million). For its second hour from 10-11 p.m., the rebroadcast tied for #1 among ABC, CBS and NBC in adults 18-49 and was #1 outright among those nets in adults 25-54.
Friday
NBC tied for the nightlong win among the Big 4 in adults 18-49 and rankd #1 outright among those nets in adults 25-54.
Midnight, Texas” (0.4 rating in 18-49, 2.4 million viewers overall from 8-9 p.m. ET) delivered its #2 most-watched episode of the season, behind only the prior week’s 2.6 million. Week to week, “Midnight” retained 100% in adults 18-49 (0.4 vs. 0.4) and 93% in total viewers (2.4 million vs. 2.6 million) and maintained a steady 0.4 rating in 18-49 with each of its nine telecasts this season. L+3: “Midnight” grew by +41% in 18-49 (0.41 to 0.58) and +614,000 viewers overall (2.4 million to 3.0 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lifts of the night in 18-49 rating and percentage, as well as total viewers. L+7: “Midnight, Texas” is increasing by +75% in 18-49 rating going from L+SD to L+7 (from a 0.40 to a 0.70) and more than +1.1 million viewers overall (1.9 million to 3.1 million). With the addition of projected seven-day linear and non-linear ratings, the “Midnight, Texas” figure grows to a 0.80 in 18-49, a +100% increase versus its L+SD 0.40.
An encore telecast of “Dateline NBC” (0.6 rating in 18-49, 0.8 in adults 25-54, 3.7 million viewers overall from 9-11 p.m. ET) tied as the #1 show of the night on the Big 4 networks in adults 18-49 and adults 25-54, while growing +20% versus the prior week’s rebroadcast in adults 18-49 (0.6 vs. 0.5 from 10-11 p.m.), +14% in adults 25-54 (0.8 vs. 0.7) and +21% in total viewers (3.7 million vs. 3.1 million). From its first half-hour to its fourth, the “Dateline” encore increased by +40% in 18-49 (0.5 to 0.7), +29% in adults 25-54 (0.7 to 0.9) and +1.1 million persons or +36% in total viewers (3.1 million vs. 4.2 million)..
Sunday
NBC Sports coverage of Indianapolis Colts-Tennessee Titans “Sunday Night Football” (4.5 rating in 18-49, 16.1million viewers overall from 8:23-11:17 p.m. ET) swept the night in all key ratings measures – adults, men and women 18-34, 18-49 and 25-54, plus total viewers.
“NBC NIGHTLY NEWS WITH LESTER HOLT” WINS DECEMBER; FOURTH QUARTER
# 1 in A25-54 and A18-49 for 13 of Last 14 Quarters
Increases Lead over ABC and CBS vs Prior Quarter in Both Younger Demos
#1 in A25-54 for 41 of the Last 42 Months; #1 in A18-49 for 42 of the Last 44 Months
January 2, 2019 – “NBC Nightly News with Lester Holt” ranked #1 in the demo for the fourth quarter of 2018, averaging 1.8 million A25-54 viewers, leading ABC by +70,000 (+4%) and CBS by +591,000 (+47%). “Nightly News” has won 13 of the last 14 quarters in the demo, improving its lead over ABC by +2,000 and CBS by +58,000 compared to the previous quarter. “Nightly News” had its highest fourth quarter lead over CBS in five years.
“Nightly News” averaged 1.3 million A18-49 viewers for Q4 2018, topping ABC by +67,000 (+6%) and CBS by +380,000 (+43%). The NBC News broadcast has won 13 of the last 14 quarters in the A18-49 demo. Compared to last quarter, “Nightly News” nearly doubled its margin over ABC, improving its lead by +33,000 and increasing its lead over CBS by +42,000. 8.4 million total viewers tuned into “Nightly News” this quarter, topping CBS by +2.2 million (+36%). “Nightly News” posted its best fourth quarter lead over CBS in seven years.
For December 2018, “Nightly News” averaged 1.9 million A25-54 viewers, +31,000 (+2%) more than ABC and +595,000 (+47%) more than CBS. The NBC News broadcast ranks #1 in A25-54 for the sixth consecutive month, and 41 of the last 42 months. This past month, the broadcast averaged 1.3 million A18-49 viewers, +30,000 (+2%) more than ABC and +355,000 (+40%) more than CBS. “Nightly News” ranks #1 in A18-49 for 6 consecutive months, and 42 of the last 44 months. 8.6 million total viewers tuned into “Nightly News” this month, topping CBS by +2.3 million (+36%).
For the week of December 24, “Nightly News” averaged 1.7 million A25-54 viewers, leading CBS by +520,000 (+44%). Among A18-49, “Nightly News” averaged 1.2 million viewers for the week, leading CBS by +325,000 (+39%). 8.0 million total viewers tuned into “Nightly News” last week, besting CBS by 2.0 million total viewers (+34%)
“Nightly News” continues as the #1 most-watched evening newscast season-to-date in the key demo and adults 18-49. “Nightly News’” current advantage over CBS in the key demo is its best in 5 seasons.
# # #
Q4 2018 Highlights:
- “Nightly News” averaged 1.8 million A25-54 viewers, outperforming ABC by +70,000 (+4%) and CBS by +591,000 (+47%).
- “Nightly News” ranked #1 in A25-54 for 13 of the last 14 quarters
- “Nightly News” averaged 1.3 million A18-49 viewers, +67,000 (+6%) higher than ABC and +380,000 (+43%) better than CBS.
- “Nightly News” ranked #1 in A18-49 for the 13 of the past 14 quarters.
- “Nightly News” averaged 8.4 million total viewers, leading CBS by +2.2 million viewers (+36%).
- “Nightly News” posted its best fourth quarter lead over CBS in seven years.
December 2018 Highlights:
- “Nightly News” averaged 1.9 million A25-54 viewers, outperforming ABC by +31,000 (+2%) and CBS by +595,000 (+47%)
- “Nightly News” has ranked #1 in A25-54 for 41 of the last 42 months, and the last 6 consecutive months
- “Nightly News” averaged 1.3 million A18-49 viewers, topping ABC by +30,000 (+2%) and CBS by +355,000 (+40%)
- Among A18-49 viewers, Nightly News is #1 for 42 of the last 44 months, and the last 6 consecutive months
- “Nightly News” averaged 8.6 million total viewers, besting CBS by +2.3 million (+36%).
Season Highlights:
- “Nightly News” is the #1 evening newscast this season in A25-54 and A18-49
- “Nightly News” holds its largest A25-54 demo advantage over CBS in five seasons.
Week of December 24 – December 28, 2018:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 7.981 | 1.41 | 1.706 | 0.90 | 1.161 |
| CBS | 5.974 | 0.98 | 1.186 | 0.65 | 0.836 |
| ABC | 8.798 | 1.48 | 1.784 | 0.94 | 1.209 |
# # #
ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
NBC Nightly News with Lester Holt is the most-watched evening newscast in America, providing the very latest on the day’s top stories and going beyond the headlines to add context and analysis to the most pressing issues of our times. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Sam Singal is the executive producer.
NBC Nightly News with Lester Holt is the most-watched evening newscast in America, providing the very latest on the day’s top stories and going beyond the headlines to add context and analysis to the most pressing issues of our times. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Sam Singal is the executive producer.
‘TODAY’ IS #1 FOR 13 STRAIGHT QUARTERS
TODAY Tops GMA for 13 Consecutive Quarters in Key Demo
TODAY Wins 157 Straight Weeks in Key Demo, Best Streak in 6 Years
TODAY Narrows Total Viewer Gap and Grows Key Demo Lead with GMA Versus Last Quarter
NEW YORK – January 2, 2019 – NBC News’ TODAY was the number-one morning show for the fourth quarter 2018, topping ABC’s “Good Morning America” in the key A25-54 demo. TODAY has now won 13 consecutive quarters in A25-54. In total viewers, just 37k (1%) separated TODAY and GMA for the quarter. Versus the third quarter, TODAY posted the biggest increase in total viewers and demo viewers versus the competition and narrowed the total viewer gap with GMA by 73%. TODAY also grew its demo lead over GMA versus last quarter.
Additionally, for the week of December 24, TODAY won the week in the key demo, marking 157 straight weeks at number one, its best streak in more than six years.
*TODAY was retitled Monday, Tuesday and Wednesday for the Christmas holiday.
TODAY Wins 157 Straight Weeks in Key Demo, Best Streak in 6 Years
TODAY Narrows Total Viewer Gap and Grows Key Demo Lead with GMA Versus Last Quarter
NEW YORK – January 2, 2019 – NBC News’ TODAY was the number-one morning show for the fourth quarter 2018, topping ABC’s “Good Morning America” in the key A25-54 demo. TODAY has now won 13 consecutive quarters in A25-54. In total viewers, just 37k (1%) separated TODAY and GMA for the quarter. Versus the third quarter, TODAY posted the biggest increase in total viewers and demo viewers versus the competition and narrowed the total viewer gap with GMA by 73%. TODAY also grew its demo lead over GMA versus last quarter.
Additionally, for the week of December 24, TODAY won the week in the key demo, marking 157 straight weeks at number one, its best streak in more than six years.
*TODAY was retitled Monday, Tuesday and Wednesday for the Christmas holiday.
TODAY HIGHLIGHTS:
4TH QUARTER 2018
- 13th consecutive quarterly win among A25-54
- TODAY averaged 1.396 million total viewers, leading GMA by +150,000 (+12%) and CBS This Morning by +581,000 (+71%)
- Quarter-over-quarter, TODAY posted the biggest increase of demo viewers (+125,000, or +10%) and increased its leads over both GMA (by 3%) and CBS (by 7%)
- 24th consecutive quarterly win among A18-49 and 96th win of last 97 quarters, dating back to 4Q 1994
- TODAY averaged 987,000 A18-49 viewers, +75,000 (+8%) more than GMA and + 397,000 (+67%) higher than CBS
- TODAY widened its A18-49 lead over CBS by 14% compared to prior quarter
- TODAY averaged 4.095 million total viewers outperforming CBS by 972,000 (+31%)
- This was TODAY’s biggest quarterly win vs. CBS since 3Q 2016
- Quarter-over-quarter, TODAY posted the biggest increase in viewership (+371,000, or +10%), leading to a reduction in its gap vs. GMA (73% narrower) and an increase in its lead over CBS (20% higher)
- Compared to 4Q 2017, TODAY widened its total viewer advantage over CBS by 34%
WEEK OF DECEMBER 24-30, 2018
| Program | P25-54 Rtg | P25-54 Imps | P18-49 Rtg | P18-49 Imps | P2+ Imps |
| TODAY | 0.94 | 1,139 | 0.61 | 780 | 3,579 |
| CBS THIS MORNING | 0.60 | 722 | 0.36 | 467 | 2,892 |
| GOOD MORNING AMERICA | 0.94 | 1,130 | 0.62 | 793 | 3,773 |
TODAY averaged 1.139 million A25-54 viewers, leading GMA by +9,000 (+1%) and CBS This Morning by +417,000 (+58%)
- TODAY has now ranked #1 among A25-54 viewers for 157 consecutive weeks (best streak in over six years) and 173 of the last 174 weeks
TODAY averaged 780,000 A18-49 viewers +313,000 (+67%) higher than CBS
TODAY averaged 3.579 million total viewers beating CBS This Morning by +687,000 (+24%)
SEASON-TO-DATE (9/24/2018-12/23/2018)
TODAY ranks #1 among A25-54 and A18-49
TODAY is posting its biggest season-to-date total viewer lead over CBS in three years
- TODAY’s total viewer advantage over CBS is up 33% vs. the same period last season (+976,000 vs. +719,000 last season)
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