“CBS THIS MORNING” BROADCAST EXCLUSIVE: JUUL CEO TELLS NON-SMOKERS NOT TO VAPE OR USE HIS COMPANY'S PRODUCT
JUUL LABS ANNOUNCES ID VERIFICATION SYSTEM TO CURB UNDERAGE
E-CIGARETTE USE
The CEO of Juul Labs is defending his company’s reputation amid growing concerns and mounting lawsuits tied to vaping. But he has a direct message for non-smokers thinking of using Juul. “Don’t vape. Don’t use Juul,” Juul CEO Kevin Burns said in an exclusive interview with Tony Dokoupil for CBS THIS MORNING. “Don’t start using nicotine if you don’t have a preexisting relationship with nicotine. Don’t use the product. You’re not our target consumer.”
Burns announced Thursday that Juul is working with e-cigarette vendors to implement an ID verification system that prohibits cashiers from selling to underage shoppers and places limits on the amount customers can buy. Juul Labs said more than 40,000 stores have committed to implementing the new system – but in his exclusive interview with Tony Dokoupil for CBS THIS MORNING, Juul’s CEO admits it may not immediately put a big dent in teen vaping.
Watch Part 1 Here: https://cbsn.ws/2NAThgt
Watch Part 2 Here: https://cbsn.ws/2Lgg8Lp
Excerpt:
TONY DOKOUPIL: When people say the long-term effects of vaping are not known, that’s true?
KEVIN BURNS: That’s true. That – that’s a true statement.
TONY DOKOUPIL: Then how do you sit here and sell it every day? Aren’t you selling first and asking questions later?
KEVIN BURNS: We think we have a product that is legal today, is tested for toxicity, and does not present, you know, a risk based on the guidelines of the category today to the American public.
TONY DOKOUPIL: But fair to say, if – if you knew this could be a toxic or dangerous substance, you wouldn’t be selling it?
KEVIN BURNS: I can’t imagine we had the data to support that we’re selling a product that is damaging to the American public and we had that data that we’d continue to sell that product.
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